Nov 24
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In today’s episode, we break down one of the biggest mistakes we see agents make every year: relying on vague goals instead of setting true commitments. We talk through why goals alone can actually limit your growth, how specificity creates accountability, and the simple math behind building a business plan that actually works. We also walk through the frameworks we use with our own agents — lead vs. lag indicators, understanding where your business really comes from, and how to reverse-engineer the actions that will drive your results in the coming year. This conversation is all about clarity, consistency, and creating a sustainable plan you can execute with confidence. If you’re ready to level up your planning, remove the guesswork, and commit to real growth, this is your episode. Timestamps 00:00:00 Introduction to Goal Setting 00:02:02 The Importance of Specificity 00:03:33 Creating Measurable Goals 00:06:46 Lead vs. Lag Indicators 00:09:23 Understanding Key Performance Indicators (KPIs) 00:12:55 Analyzing Business Sources 00:19:26 Leveraging Time and Effort 00:21:16 Delegation and Leverage in Real Estate 00:22:46 The Importance of Automation 00:26:32 Sustainable Plans and Self-Awareness 00:27:03 Consistency in Fitness and Business 00:34:27 Effective Networking Strategies 00:38:34 Goal Setting and Commitment *More from Paul & Josh* Paul: https://www.instagram.com/paulmarkmorris/ Josh: https://www.instagram.com/spitzenjosh/ Forward One Media: https://www.instagram.com/forwardonemedia/ YouTube: https://www.youtube.com/@forwardonepodcast *Presented by Forward One Real Estate* https://www.forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/
Nov 10
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with identical twins John and Gabe Dilworth—developers and builders who are redefining what it means to live in a “healthy home.” We dive into how most houses are built with toxic materials, poor ventilation, and outdated systems that can literally make you sick—and how to fix it. From indoor air quality to fire-resistant design, this conversation will change the way you think about where you live. John & Gabe Dilworth Instagram: https://www.instagram.com/dilworthbrothers/ Website: https://dilworthbrothers.com More from Paul & Josh Paul: https://www.instagram.com/paulmarkmorris/ Josh: https://www.instagram.com/spitzenjosh/ Forward One Media: https://www.instagram.com/forwardonemedia/ YouTube: https://www.youtube.com/@forwardonepodcast Presented by Forward One Real Estate https://www.forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/ 00:00:00 Meet the Dilworth Twins 00:05:20 Transition to Healthy Homes 00:06:20 Indoor Air Quality and ERV Systems 00:10:43 Retrofitting Homes for Health 00:30:48 VOC Concerns and Building Materials 00:44:25 Healthy Home Construction: Foundation Essentials 00:46:55 Framing and Vapor Barriers 00:48:52 Advanced Waterproofing Techniques 00:53:38 Subflooring and Moisture Resistance 00:58:18 HVAC Systems and Air Quality 01:12:48 Fireplaces: A Health Hazard? 01:15:58 Conclusion and Final Thoughts
Oct 27
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. Today we sit down with luxury real estate powerhouse Tatiana Derovanessian , founder of Dream Living LA, whose story is all about resilience, reinvention, and relentless drive. Tatiana went from producing multimillion-dollar ad campaigns for global brands like Apple and Virgin to building one of the most respected names in Los Angeles luxury real estate. In this conversation, we dive into how she rebuilt from zero, turned rejection into fuel, and crafted a brand defined by mastery, confidence, and purpose. If you’ve ever wondered how to reinvent yourself and rise to the top of your field, this one’s for you. Timestamps 00:00:00 Introduction and Welcome 00:01:55 Tatiana's Background in Entertainment 00:10:17 Transition to Real Estate 00:12:07 Challenges in Real Estate 00:19:39 First Development Deal 00:33:09 Competitive Listing Appointments 00:38:23 Handling Unrealistic Pricing Expectations 00:39:50 The Reality of Real Estate TV Shows 00:40:26 The Importance of Proper Pricing 00:41:48 Effective Presentation Strategies 00:45:13 Listening to Clients' Needs 00:49:39 Leveraging Media and Marketing 00:54:20 Overcoming Challenges and Building Confidence 01:02:46 Networking and Social Knocking
Oct 21
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Eddie Fallah — a Beverly Hills agent whose story is all about persistence, focus, and leading with value. Eddie shares how showing up for 62 straight days opened the door to his first big break, how he built his career without any connections, and why giving first is the fastest way to win in real estate. We dive into what it really means to earn trust, create lasting relationships, and stay indispensable in the most competitive market in the world. Timestamps 00:00:00 Introduction and Welcome 00:02:11 Persistence Pays Off 00:05:28 Learning Through Experience 00:13:11 Building a Personal Brand 00:15:06 Transition to Luxury Rentals 00:23:55 Becoming a Developer's Agent 00:36:27 Understanding Client Needs 00:37:15 Navigating Legal Changes for Developers 00:38:12 Cold Calling and Market Pulse 00:40:22 Building Long-Term Relationships 00:47:20 The Importance of Mutual Benefit 01:04:50 Rapid Fire Round 01:09:25 Creating Authentic Confidence
Oct 13
The Mindset That Built a $300M Real Estate Empire Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Jeff Biebuyck — a former rock musician turned powerhouse real estate leader who built a $300 million team grounded in mindset, innovation, and culture. Jeff shares how he uses AI to streamline his business, empower his agents, and create a team culture built on trust, accountability, and growth. We dive into his philosophy on leadership, failure, and the habits that drive long-term success in real estate and beyond. Timestamps 00:00:00 Welcome and Introduction 00:00:59 Innovative Marketing Strategies 00:02:29 Navigating Challenges and Failures 00:08:01 The Power of Mindset and Visualization 00:25:21 AI and Team Management 00:30:25 Starting in Real Estate: Challenges and Skills 00:31:11 Full-Time Commitment and Training 00:34:09 AI Tools and Lead Management 00:37:54 Building a Collaborative Culture 01:00:37 The Pursuit of Passive Income 01:01:48 Lessons from the 2008 Market Crash 01:04:49 Building Wealth and Dream Budgets 01:09:56 The Importance of Gratitude and Legacy 01:13:18 Health, Wellness, and Final Thoughts
Oct 6
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Santiago Arana, one of the most successful agents in Beverly Hills, to uncover how he went from waiting tables to selling some of the world’s most luxurious homes. Santiago shares the pivotal mindset shifts, daily disciplines, and relentless drive that took him from humble beginnings in Bolivia to closing over $600 million in sales. If you’ve ever wondered what it really takes to break through in real estate—or in life—you won’t want to miss the lessons and inspiration in this conversation. Connect with the Forward One team! Paul: https://www.instagram.com/paulmarkmorris/ Josh: https://www.instagram.com/spitzenjosh/ Santiago: https://www.instagram.com/santiagoarana/ Timestamps 00:00:00 Introduction and Welcoming Santiago Arana 00:01:12 Life in Santa Barbara 00:06:00 Starting in the Restaurant Industry 00:17:16 Transition to Real Estate 00:19:54 Challenges and Breakthroughs in Real Estate 00:22:36 Mentorship and Learning 00:34:59 Mindset and Personal Growth 00:37:25 Creating Opportunities Through Alignment 00:38:48 Energy and Vibration in Business 00:40:20 Secrets to Success: Discipline and Consistency 00:42:36 Self-Awareness and Authenticity 00:44:21 Manifestation and Action 00:50:47 Real Estate Development Insights 00:59:38 Handling Client Expectations
Sep 22
Welcome back to the Forward One Podcast, hosted by Josh Spitzen and Joey Sacavitch of Forward One Real Estate. Today, we sit down with Jose Prats, the entrepreneur behind Character Homes, whose journey from running a bike shop to building a $50M real estate business is nothing short of inspiring. In this conversation, we dig into how Jose turned his passion for architecture into a thriving niche, the lessons he learned flipping homes, and how social media now drives 80% of his business. If you’ve ever wondered how authenticity, hard work, and vision can transform a career, this episode is packed with insights you won’t want to miss. Connect with the Forward One Team! Josh: https://www.instagram.com/spitzenjosh/ Joey: https://www.instagram.com/joeysnacks/ Jose: https://www.instagram.com/thejoseprats/ Timestamps 00:00:00 Introduction and Welcome 00:01:25 Character Homes and Architectural Passion 00:04:10 First Flip Experience and Lessons Learned 00:11:09 Building a Real Estate Career 00:20:12 Social Media Strategy and Impact 00:25:29 Content Creation and Authentic Branding 00:32:56 The Power of Social Media in Real Estate 00:33:48 Content Strategy: Video vs. Carousel 00:34:17 Insights from Meta and Trial Reels 00:36:04 Engagement and Tracking Success 00:39:05 The Future of Character Homes 00:40:55 Marketing Unique and High-Value Properties 00:42:48 Leveraging YouTube for Real Estate 00:56:21 Rapid Fire Round: Personal Insights
Sep 15
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Kevin Stirdivant — a powerhouse in the business who went from rock bottom to leading one of the most dynamic brokerages in the country. Kevin opens up about the discipline that fueled his rise, the door-knocking grind that built his foundation, and the mindset shift that pushed him to pursue a billion dollars in listings. We dig into his story of resilience, authenticity, and focus, uncovering lessons that any realtor, entrepreneur, or investor can apply to their own journey. Connect with the Forward One Team! Paul: https://www.instagram.com/paulmarkmorris/ Josh: https://www.instagram.com/spitzenjosh/ Kevin: https://www.instagram.com/kevion/ Timestamps 00:00:00 Introduction and Welcome 00:01:29 Current Market and Achievements 00:03:44 Setting and Achieving Big Goals 00:07:22 Personal Struggles and Turning Points 00:09:13 Building a Successful Real Estate Firm 00:20:18 Daily Routines and Work Ethic 00:22:53 Balancing Authenticity and Success 00:45:54 Setting Ambitious Goals 00:46:26 Adapting to Challenges 00:47:19 Achieving the Impossible 00:48:21 The Power of Mindset 00:51:14 Balancing Work and Family 00:55:04 Commitment and Consistency 01:05:26 Marketing and Branding Strategies 01:12:12 Overcoming Objections and Closing Deals
Sep 8
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with David Kramer, one of the most accomplished luxury real estate brokers in the country, to uncover the strategies and mindset that have powered his rise from early struggles to closing record-breaking deals. We dive into how he built a niche in trust and high-liability sales, why mastering the fundamentals matters more than chasing shortcuts, and what it really takes to earn clients’ trust at the highest level. If you want a behind-the-scenes look at how elite agents create lasting success in an ever-changing market, this conversation delivers. Connect with the Forward One Team on Instagram! Paul: https://www.instagram.com/paulmarkmorris/ Josh: https://www.instagram.com/spitzenjosh/ David: https://www.instagram.com/davidkramerre/ Timestamps 00:00:00 Introduction and Background 00:05:09 Early Career and First Big Deal 00:10:25 Learning from Challenges and Setbacks 00:15:33 Understanding Different Aspects of Real Estate 00:20:47 Building Trust and Relationships 00:25:30 Working with Trust Sales 00:30:27 Negotiation Strategies 00:35:59 Dealing with Sophisticated Clients 00:41:27 Managing Emotions in Real Estate 00:46:03 Professional Growth and Development 00:51:00 Creating Value for Clients 00:56:43 Building a Successful Business 01:02:15 Daily Business Practices 01:07:23 Industry Role Models 01:12:43 Final Thoughts and Rapid Fire Questions
Aug 18
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Merse Kallow to unpack what it really takes to break into one of the toughest markets in the world and build a business around persistence, discipline, and strategy. We explore how off-market opportunities can transform your deal flow, why developer clients can be both the easiest and most challenging to work with, and the overlooked mindset shifts that separate consistent closers from agents who burn out. We’re also joined by realtor Andrew Whaley, a rising star on Merse’s team who has built a reputation as a high performer through relentless cold calling and quality conversations. Together, we break down how Merse’s team built \$50 million in sales volume by staying focused on their lane, creating value in ways other agents overlook, and mastering the art of resilience. If you’ve ever wondered how to build lasting relationships with developers, turn cold calls into meaningful business, or elevate your own consistency in the face of rejection, this episode delivers the blueprint. Connect with the Forward One Team! Paul: https://www.instagram.com/paulmarkmorris/ Josh: https://www.instagram.com/spitzenjosh/ Merse: https://www.instagram.com/merse_kollo/ Andrew: https://www.instagram.com/ajwhaleyy/ Timestamps 00:00:00 Intro 00:00:31 Moving from Hungary to U.S. 00:03:27 Learning English & high school struggles 00:06:06 First real estate job in LA 00:08:39 First deals & 50/50 split 00:12:30 Proving yourself before asking 00:15:19 Mistakes & persistence 00:16:45 Willingness to try new things 00:20:00 Building a small focused team 00:21:50 Working with developers 00:25:18 $50M sales volume & deal flow 00:27:39 Getting developer clients 00:32:18 Loyalty, value, and resale listings 00:36:53 Finding deals & buy box 00:47:45 Example deal breakdown 00:56:19 Team culture & junior agents 01:00:15 Andrew’s background & joining the team 01:06:29 Cold calling mindset & quality conversations 01:08:39 Positive work environment & fit 01:11:32 Andrew’s recent deals 01:16:34 How Andrew cold calls sellers 01:24:13 Roleplay call example 01:24:33 F1RE Round
Aug 4
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Andrew Flachner, co-founder of RealScout, to explore what it really takes to build a product that realtors actually want—and keep using. We dig into why most tech companies get it wrong when trying to serve agents, and how Andrew’s obsession with solving real pain points led to one of the highest retention rates in the industry. You’ll hear why building a database isn’t just a tech play—it’s a long-term wealth strategy for agents. We also talk candidly about the moment RealScout stopped trying to be everything and chose a single lane, and how that decision changed everything. If you’re trying to scale your real estate business, make smarter hiring decisions, or stay ahead of AI-driven shifts in the industry, this conversation is packed with the kind of practical insight and strategic clarity you won’t hear anywhere else. Follow Andrew on Instagram! https://www.instagram.com/aflachner/ Timestamps 00:00:00 Intro 00:01:15 Starting as an Agent 00:03:00 100K Users 00:04:55 Fixing Churn 00:07:05 Database Gold 00:10:00 One Thing Focus 00:12:45 Revenue Goals 00:15:40 Hire When It Hurts 00:18:30 High Retention 00:24:30 Network Effect 00:29:15 Seller Tools 00:32:10 Not a CRM 00:40:00 Beating Zillow 00:44:45 AI Roadmap 00:57:30 F1RE Round
Aug 4
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with luxury powerhouse Paul Daftarian to unpack what it really takes to dominate in one of the most competitive markets in the country. We talk about the mental discipline required to win listings before walking through the door, how to build a six-star service experience that clients can’t stop talking about, and why your calendar—not your market—determines your income. Paul shares insights that challenge the status quo, from redefining how agents should treat their databases to the strategic reason behind “burning the boats.” If you’re serious about playing at a higher level, this conversation will sharpen your focus and reframe how you approach success in this business. Connect with the Forward One team on Instagram! @paulmarkmorris @spitzenjosh @pauldaftarian Timestamps 00:00:00 Intro 00:01:00 Early Mortgage 00:04:00 Missed Exit 00:07:00 Signal vs Noise 00:10:00 Burn the Boats 00:14:00 Confidence Wins 00:18:00 Calendar Wins 00:23:00 Team Building 00:28:00 Six-Star Service 00:33:00 Listing Tactics 00:41:00 Luxury Strategy 00:48:00 Set Boundaries 00:54:00 F1RE Round
Jul 28
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with architect John Umbanhowar to uncover what most realtors and developers get wrong about design—and why that’s costing them real money. We talk about how great architecture isn't just aesthetic; it’s strategic, and it can significantly increase property value when done right. John shares how to vet design professionals, what to look for during due diligence, and how to navigate tricky permitting challenges that can derail a deal. We also dig into the misunderstood dynamics between realtors, clients, and architects—plus how to position yourself as the connector who adds real value. Whether you're flipping, representing, or developing, this conversation will give you sharper tools to make smarter, more profitable decisions. Follow John on Instagram! https://www.instagram.com/huumarchitects/ More of John's work: https://huum.com/fire-resilient-architecture-for-california-homeowners/ https://huum.com/wp-content/uploads/2025/04/250401_huumfireresilience.pdf Timestamps 00:00:00 Intro 00:01:44 Path to Design 00:04:22 Clients & Realtors 00:07:07 Scope of Work 00:08:31 Permit Hurdles 00:12:53 Realtor Value 00:16:16 Due Diligence 00:20:24 Picking Architects 00:26:17 Design Ethos 00:29:27 Space & Feel 00:33:42 Vetting Pros 00:36:46 Fees & Value 00:44:05 ROI on Design 00:51:34 Climate Ready 00:57:34 F1RE Round
Jul 15
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with top realtor, Chase Campen, to unpack what it truly takes to move from a comfortable corporate career into a thriving real estate business while building a reputation that leads to consistent deals. We explore why understanding your personal process can be more powerful than chasing wins, how to generate leads in any market, and the surprising ways door knocking and local newsletters still outperform expensive ad spends when done with strategy. If you're looking to sharpen your edge in real estate while growing a business that actually serves your life, this episode will give you clear, actionable insights you can start applying today. Timestamps 00:00:00 Intro 00:01:44 Getting started in real estate 00:03:15 Boca & Weather 00:04:32 Why Real Estate 00:05:59 People Skillset 00:13:46 Deal Hurdles 00:17:35 Process Beats Win 00:25:33 Lead Gen 101 00:30:13 Social vs Prospect 00:33:46 Door Knocking 00:37:32 Service Networking 00:45:02 Newsletter Play 00:52:15 Event Marketing 01:02:13 Tools & CRM 01:07:31 F1RE Round
Jun 16
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Gregory Eubank to unpack the pivotal choices that transformed his path—from buying his first duplex to becoming a standout listing agent with a sharp edge on pricing strategy and follow-up. We talk about what actually moves the needle when it comes to converting leads, building client trust, and creating long-term momentum in your real estate career. Gregory shares hard-earned lessons from navigating a foreclosure, changing markets, and betting on himself with no safety net. If you're serious about mastering the art of follow-up, handling price objections, or knowing when to make the leap to full-time, this conversation is loaded with perspective you won’t hear anywhere else. Timestamps 00:00:00 Intro 00:01:15 First Duplex 00:04:58 Landlord Lessons 00:10:36 Foreclosure Story 00:14:57 Target Trial 00:24:57 Move to LA 00:29:30 Hershey Sales 00:31:50 Getting Licensed 00:34:15 Full-Time Leap 00:36:04 Open House Guide 00:50:27 Follow-Up Mastery 01:05:30 Listing Strategy 01:22:15 Price Objections 01:31:55 Ambition 01:39:38 F1RE Round
Jun 9
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Mina Wan—one of the most strategic, forward-thinking agents we’ve met—who shares how she built a thriving real estate business by mastering YouTube, targeting investors, and turning a pandemic pivot into a high-volume operation. We unpack how she developed “Mina the Block” as a brand that sells, why her SEO tactics actually move the needle, and what most agents get wrong about content marketing. If you’re serious about scaling smart and standing out, this one’s packed with insights you won’t want to miss. Timestamps 00:00:00 Intro & Mina’s Pivot 00:02:40 Starting Her Brand 00:04:15 Leaving Her 9-to-5 00:07:05 First YouTube Leads 00:10:05 New Strategy 00:12:45 Investor Focus 00:17:25 $48M Cash Offer 00:20:05 Deal Falls Apart 00:27:55 Early Sales Boom 00:30:05 Views vs Clients 00:33:20 SEO & Growth 00:42:40 Team Structure 00:51:40 Agent Advice 00:55:00 Vision & Content 00:56:50 F1RE Round
Jun 3
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Amit Lalji to explore how he turned a rock-bottom moment into real estate success. From surviving gang territory to building a business with celebrity clients, Amit shares the mindset shifts and habits that changed everything. This one’s all about grit, growth, and the real strategies that move the needle. Timestamps 00:00:00 Intro 00:00:55 Family Roots & Early Life 00:03:40 Navigating Gang Territory 00:06:41 Troubled School Years & India 00:10:34 Discipline & Studies in India 00:13:02 Exile to New Zealand 00:14:13 Turning 18 00:20:49 Rock Bottom & Finding Purpose 00:24:59 Vision Board to Real Estate 00:29:05 Door-Knocking Hustle 00:35:19 First Wins & Momentum 00:38:29 Balancing Business & Family 00:54:04 Landing Serena Williams 00:55:19 F1RE Round
May 26
Welcome back to F1REcast, hosted by Paul Mark Morris of Forward One Real Estate. In this episode, I sit down with Tiffany Chin—one of the most consistent, calm, and quietly powerful agents I know. We explore how she’s built a thriving business not by chasing trends or hype, but by mastering systems, staying steady in unpredictable markets, and building real relationships. You’ll hear how her psychology background gives her a unique edge in negotiations and client care, and why her approach to networking, newsletters, and niche marketing creates results most agents only dream of. Tiffany shares the practical mindset shifts that helped her grow through tough market conditions, and some of her most effective—but often overlooked—strategies for staying top of mind with clients year after year. If you're serious about growing a business with staying power, this one is worth your time. Timestamps 00:00:00 Intro 00:01:25 Tiffany’s Calm Sales Approach 00:03:12 Conflict Resolution Formula 00:07:34 Gradual Growth & Pandemic Spike 00:10:07 Navigating a Weird Market 00:12:08 From Psychology Degree to Real Estate 00:16:06 Joining a Team & Early Years 00:20:01 Networking & Building Database 00:27:20 Consistent Newsletter Strategy 00:33:18 Masterclasses & Event Marketing 00:40:55 Referral Systems & Sapphire Group 00:46:09 Social Media Presence 00:57:31 Rapid-Fire Personal Questions 01:04:14 Mentor Advice & Work–Life Balance 01:05:48 Final Thoughts & Inspiration
May 19
Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Jeanet Salazar and Julio Martinez, a powerhouse duo whose relentless discipline and systems-based approach to real estate are producing serious results—even in a market most agents are struggling to navigate. You’ll hear how Jeanet built early momentum with ten transactions in her first quarter, how they handle distressed leads at scale, and why their obsession with follow-up and reputation has turned into a lead-generation machine. Julio also shares his personal transformation from Panda Express manager to a sharp prospector with hundreds of calls under his belt—proof that you can create massive leverage with nothing but your phone and the right mindset. If you’ve been relying too much on inbound or feel unsure how to scale consistent outbound, this episode will challenge your thinking and give you a concrete look at what top-tier execution really looks like. Timestamps 00:00:00 Intro 00:01:00 Jeanet’s Disney Job & Seeking Opportunity 00:04:30 Transition to Real Estate & First Home 00:08:15 10 Sales in First Quarter 00:12:45 Client Communication Secrets 00:15:30 Current Business Stats & Market Shift 00:18:00 Distressed Property Focus & Lead Breakdown 00:22:00 Leveraging Referrals & Reviews 00:31:45 Expired Listings Playbook 00:38:00 ADU & Value‑Add Strategies 00:44:00 Flip Case Study: Long Beach 00:54:35 Julio’s Prospecting Journey 01:17:35 Excellence in Details 01:31:35 F1RE Round
May 12
Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, I sit down with Craig White of Sotheby’s International Realty to unpack the mindset and strategies that transformed him from a career in tech into one of LA’s most trusted names in real estate. Craig shares how a single conversation about a $100K salary sparked a complete career pivot—and how he leveraged mentorship, open house strategy, and grit to close his first deal during one of the worst markets in history. You’ll hear how Craig identified his “superpower” and built a reputation that ultimately earned him Rookie of the Year. We talk candidly about failures, leadership lessons, guerrilla marketing techniques, and the importance of listening closely to the market. If you’ve ever wondered how to thrive through uncertainty, double down on your strengths, or transition into leadership without losing your edge, this one’s for you. Timestamps 00:00:00 Intro 00:00:57 From Tech to Real Estate 00:02:54 The $100K Barometer Talk 00:04:36 Spotting Weak Open Houses 00:05:47 Getting Licensed & Mentorship 00:09:24 First Open House Strategy 00:12:03 Closing His First Deal 00:15:02 First Listing During 2008 Crash 00:18:31 Rookie of the Year Reflections 00:24:21 Discovering His Superpower 00:38:35 Moving Into Leadership Roles 00:50:12 Lessons Learned & Return to Sales 00:57:29 Guerrilla Marketing Tactics 01:03:23 Balancing Commercial vs Residential 01:14:04 F1RE Round
May 6
Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we’re joined by Markus Canter—luxury agent, architectural specialist, and true thought leader in the real estate space. We go far beyond sales tactics to explore how mindset, gratitude, and authenticity directly impact success in this industry. Markus shares the philosophy that built his career—from his transition out of the film and design world to building one of the top teams in Beverly Hills. If you’ve ever wondered how to attract high-level clients, lead with purpose, or turn your personal strengths into real estate superpowers, this conversation delivers. We also unpack how to handle overpriced listings, how to stay ready for the “wave” of opportunity, and why global property ownership is becoming the next American Dream. If you're looking to level up in real estate—not just in skill but in presence and purpose—this episode will stay with you. Timestamps 00:00:00 Intro 00:02:30 Practicing Daily Gratitude 00:05:30 Gratitude’s Role in Real Estate 00:10:00 Markus’ Career Shift 00:15:30 Mindset & Law of Attraction 00:20:30 Spotting Market Opportunities 00:27:00 Buying vs. Waiting Debate 00:33:00 The Power of Unique LA Properties 00:40:00 Pricing Strategy & Seller Expectations 00:46:30 Relationship‑Driven Business 00:52:30 Authenticity & Superpowers 00:58:30 Work‑Life Balance & Parenting 01:03:30 Affirmations for Success 01:06:30 F1RE Round
May 6
Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. In this episode, I sit down with Adam Brawer—a former Hollywood producer who made a bold leap into real estate and built a luxury business from scratch. Adam shares how he turned massive setbacks into momentum, and how mindset, marketing, and authenticity drive his success today. You’ll hear how he wins multimillion-dollar listings, what his 60% open-rate newsletter looks like, and why 50 real conversations a week keep his referral engine thriving. This one is packed with high-level insights and practical takeaways you can put to work right now. Timestamps 00:00:00 Intro 00:01:30 Brooklyn Roots & Agency Beginnings 00:03:30 Hollywood Setbacks & MeToo Fallout 00:06:00 Building Resilience Through Adversity 00:11:00 Iceland Epiphany—Choosing Real Estate 00:17:00 First Listings & Chain‑Reaction Success 00:19:50 Market Boom to 2022 Slowdown 00:22:00 Coaching & Luxury Breakthrough 00:28:30 Betting on Myself at Compass 00:31:30 Producer Skills in Property Sales 00:39:00 Relationship‑First Service Philosophy 00:49:30 Systems, Newsletter & 50 Conversations 01:10:00 Scaling Up—Six Listings & Team Growth 01:21:00 Quantum Mindset & $50M Listing 01:26:55 F1RE Round
May 6
Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In today’s episode, we sit down with Jeff Yarbrough to explore what it truly takes to not just survive, but thrive through major market shifts. Jeff shares the real strategies that helped him grow his business by 50% during the Great Recession—while most others were struggling to stay afloat. We talk about the systems behind building a resilient real estate team, the power of embracing accountability, and why creating a culture of equal opportunity leads to unequal and exceptional results. You'll hear the surprising mindset shift that fueled Jeff’s recruiting success, the leadership structure that retains top talent, and why focusing on net value over splits is crucial if you want lasting success. If you're serious about leveling up your business, expanding your influence, and positioning yourself to win in any market, this conversation is packed with the insights you need. Timestamps 00:00:00 Intro 00:01:35 Building a Business Mindset 00:02:45 Thriving Through the Great Recession 00:04:55 Turning Crisis into Opportunity 00:07:11 Leadership & Team Expansion 00:10:36 Coaching Agents for Success 00:12:25 Accountability Systems That Work 00:13:55 Structuring Leadership & Splits 00:17:54 Rewarding High Performers 00:19:41 Recruitment Goals for 2024 00:22:22 Keeping Top Talent 00:25:40 Culture of Equal Splits 00:29:49 Luxury Service & Client Events 00:32:07 F1RE Round
Apr 7
Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. In this episode of Radical Wealth Plan, brought to you by Entrepreneur Media, I sit down with Michael Koshet—a powerhouse in commercial multifamily real estate with over a billion dollars in transactions under his belt. What makes this conversation essential for anyone serious about building wealth is Michael’s no-nonsense approach to scaling a real estate business, cultivating grit, and narrowing your focus to unlock massive returns. We talk about how to identify and seize opportunities most people overlook, the mindset shift that turns cold calls into a thriving deal pipeline, and why choosing a niche isn’t limiting—it’s the gateway to becoming a true expert. Michael also shares how he reinvests half of every commission and why deal flow without discipline leads nowhere. Whether you're an agent, investor, or entrepreneur, this episode delivers rare access to the systems, psychology, and standards behind elite performance in high-stakes real estate. If you're serious about building lasting wealth, this is one you’ll want to hear. Timestamps 00:00:00 Introduction & Early Career Beginnings 00:00:16 Mentorship & First Cold Calls 00:03:38 Overcoming Cold Call Rejection 00:05:44 Embracing the Performer Mindset 00:12:00 Developing a Winning Routine 00:14:04 Personal Challenges & Motivation 00:19:29 Transition to Commercial Real Estate 00:25:38 Building a Powerful Database & Leveraging Tools 00:35:25 Working with Select Buyer Groups 00:39:17 Reinvesting Earnings & Building Wealth 00:42:24 Balancing Business & Personal Life 01:01:12 Leveraging Partnerships & Trusted Networks 01:04:32 Mastering Cold Calling Strategies 01:11:28 Focusing on Your Niche & Consistency 01:27:06 Wrap-Up & Final Thoughts
Mar 31
Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. On this episode of Radical Wealth Plan, brought to you by Entrepreneur Media, we’re sitting down with Craig Strong—a standout in Los Angeles real estate with a reputation built not just on sales, but on relentless grit, community investment, and long-term brand strategy. If you've ever wondered how to build a business so rooted in trust that referrals become automatic, or how to transition from chasing deals to becoming the go-to person in your market, this conversation is essential. We unpack what it really means to create a local brand moat, why authenticity trumps aggressive selling, and how working “on the edges” compounds into long-term success. You'll also hear surprising perspectives on marketing tactics that no longer work, how Craig built authority without relying on cold calls, and why floor time—yes, floor time—was once a secret weapon. Whether you’re building a real estate business or scaling your personal brand, this episode will challenge assumptions and sharpen your strategy. Timestamps: 00:00:00 Introduction & Guest Welcome 00:01:03 From Family Business to Real Estate 00:03:11 First Deals & Building Confidence 00:05:00 Floor Time & Networking 00:08:59 Marketing Innovations & Branding 00:13:23 Embracing Technology & Community 00:16:02 Establishing a Local Presence 00:20:00 Building Trust & Client Relationships 00:25:00 Authenticity, Success & Mentorship 00:34:01 Evolving Marketing Strategies 00:40:00 Overcoming Challenges & Resilience 00:46:14 Local Expertise & Listing Preparation 00:55:00 Navigating Market Changes & Financing 01:12:53 F1RE Round
Mar 24
Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. In this episode, I sit down with Tim Gavin—pro skateboarder turned powerhouse real estate entrepreneur—for one of the most honest and insightful conversations we've had yet. Tim shares how he went from skating the streets of LA to building a $120 million global footwear brand, and eventually becoming one of the most trusted names in Southern California real estate. What makes this episode powerful isn’t just the story—it's the mindset behind it. We explore how fear, insecurity, and even desperation can be transformed into fuel for success. Tim reveals the exact strategy that helped him close $27 million in sales during his first year as an agent, and why authenticity and grit still outperform marketing tricks. If you're looking to elevate your business, break into higher price points, or simply understand what it really takes to build trust and long-term value in any industry, this episode will challenge your thinking and sharpen your approach. Timestamps 00:00:00 Introduction 00:00:29 Tim Gavin 00:03:44 Turning Pro 00:05:48 Why Tim Walked Away From Skateboarding 00:07:57 The Power of Fear 00:09:16 Closing $27M in Year One 00:10:00 The First Deal 00:12:27 Skateboarding Grit 00:19:49 Building and Selling a $120M Footwear Brand 00:27:36 Discovering Real Estate Through Social Media 00:32:38 The Text Message Strategy That Got Tim His First Deals 00:35:54 Reframing Insecurity as Fuel for Growth 00:38:09 The Art of the Deal 00:46:50 Why Tim’s Next Goal Is $100M in Sales 00:53:27 Breaking Into High-End Luxury Real Estate 00:58:10 Gratitude, Passion, and the Long Game 01:00:59 F1RE Round
Mar 14
Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. In this episode, we sit down with one of the biggest names in luxury real estate, Gary Gold. If you don’t already know Gary, he’s the guy behind some of the most iconic deals in real estate history, including the $100 million sale of the Playboy Mansion. But what makes this conversation so valuable is how open Gary is about his journey—how he went from struggling to get a $3 million listing to closing deals at $150 million. We talk about recognizing game-changing opportunities, leveraging sales to build momentum, and positioning yourself for the high-end market. Gary shares how he used Zillow in ways most agents never even considered, why open houses are more powerful than ever, and how marketing paired with real relationships can set you apart. This is a deep dive into strategy, mindset, and the practical steps that separate top agents from everyone else. If you’re looking for real, actionable advice from someone who’s mastered the game, this episode is for you. Timestamps 00:00:00 Introduction 00:01:03 Welcome Gary Gold 00:02:35 Selling the Playboy Mansion and Other Iconic Sales 00:04:21 Breaking Into the Luxury Real Estate Market 00:07:12 Reinventing Yourself in Real Estate 00:10:59 The Power of Online Lead Generation 00:15:00 The Importance of Ground Game vs. Air Game in Marketing 00:19:06 Recognizing and Seizing Game-Changing Opportunities 00:25:00 Winning the Playboy Mansion Listing 00:32:43 Strategies for Closing High-End Sales 00:40:15 How Buyers and Sellers Determine Market Value 00:45:55 Educating Clients and Managing Expectations 00:52:12 Building a Brand and Leveraging Marketing 01:00:00 The Power of Providing Value and Building Relationships 01:10:43 Lessons from the Evolution of Real Estate Technology 01:20:00 The Future of Real Estate and the Role of Agents 01:30:28 Mindset, Abundance, and Overcoming Challenges 01:45:43 The Value of Open Houses and Client Engagement 02:00:00 Final Thoughts and Closing Remarks
Mar 7
Welcome to the very first episode of F1REcast. I’m Paul Mark Morris, and I’m excited to launch this podcast alongside my co-host, Josh Spitzen. Together, we’ll be having real conversations with top professionals to uncover what drives their success — and today, we’re starting strong with Bart Tipton. Bart is one of the top real estate agents in Bakersfield, and what really stands out about him isn't just his numbers, but his mindset, his work ethic, and the genuine care he has for his clients and his community. In this episode, Bart shares his journey from pharmacist to agent, how he lost $60,000 in his first year, and why door-knocking 80 homes a day helped him build a thriving, referral-based business. We also talk marketing, pricing strategies, and why authenticity and community impact are at the core of everything Bart does. This conversation sets the tone for what F1REcast is all about — learning from people who’ve built extraordinary businesses by staying true to who they are. Enjoy the episode, and welcome to F1REcast. Timestamps 00:00:00 Welcome to F1REcast 00:02:54 Bart Tipton’s Journey to Real Estate 00:05:06 Team Structure and Production Numbers 00:07:20 Listings vs. Buyers 00:09:46 Going Door-to-Door 00:13:30 Initial Challenges 00:17:56 Building a Sphere 00:21:38 Becoming a Neighborhood Expert 00:25:05 Making Your Listings Stand Out 00:29:50 Building Long-Term Client Relationships 00:33:09 Mindset, Rejection, and Consistency 00:36:43 Client Follow-Up 00:39:46 Community Events and Marketing Impact 00:45:10 Growth Mindset and Long-Term Vision 00:48:40 Setting Big Goals 00:56:50 Personal Legacy and Final Reflections 01:02:00 F1RE Round