About this episode
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Andrew Flachner, co-founder of RealScout, to explore what it really takes to build a product that realtors actually want—and keep using. We dig into why most tech companies get it wrong when trying to serve agents, and how Andrew’s obsession with solving real pain points led to one of the highest retention rates in the industry. You’ll hear why building a database isn’t just a tech play—it’s a long-term wealth strategy for agents. We also talk candidly about the moment RealScout stopped trying to be everything and chose a single lane, and how that decision changed everything. If you’re trying to scale your real estate business, make smarter hiring decisions, or stay ahead of AI-driven shifts in the industry, this conversation is packed with the kind of practical insight and strategic clarity you won’t hear anywhere else. Follow Andrew on Instagram! https://www.instagram.com/aflachner/ Timestamps 00:00:00 Intro 00:01:15 Starting as an Agent 00:03:00 100K Users 00:04:55 Fixing Churn 00:07:05 Database Gold 00:10:00 One Thing Focus 00:12:45 Revenue Goals 00:15:40 Hire When It Hurts 00:18:30 High Retention 00:24:30 Network Effect 00:29:15 Seller Tools 00:32:10 Not a CRM 00:40:00 Beating Zillow 00:44:45 AI Roadmap 00:57:30 F1RE Round