About this episode
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In today’s episode, we break down one of the biggest mistakes we see agents make every year: relying on vague goals instead of setting true commitments. We talk through why goals alone can actually limit your growth, how specificity creates accountability, and the simple math behind building a business plan that actually works. We also walk through the frameworks we use with our own agents — lead vs. lag indicators, understanding where your business really comes from, and how to reverse-engineer the actions that will drive your results in the coming year. This conversation is all about clarity, consistency, and creating a sustainable plan you can execute with confidence. If you’re ready to level up your planning, remove the guesswork, and commit to real growth, this is your episode. Timestamps 00:00:00 Introduction to Goal Setting 00:02:02 The Importance of Specificity 00:03:33 Creating Measurable Goals 00:06:46 Lead vs. Lag Indicators 00:09:23 Understanding Key Performance Indicators (KPIs) 00:12:55 Analyzing Business Sources 00:19:26 Leveraging Time and Effort 00:21:16 Delegation and Leverage in Real Estate 00:22:46 The Importance of Automation 00:26:32 Sustainable Plans and Self-Awareness 00:27:03 Consistency in Fitness and Business 00:34:27 Effective Networking Strategies 00:38:34 Goal Setting and Commitment *More from Paul & Josh* Paul: https://www.instagram.com/paulmarkmorris/ Josh: https://www.instagram.com/spitzenjosh/ Forward One Media: https://www.instagram.com/forwardonemedia/ YouTube: https://www.youtube.com/@forwardonepodcast *Presented by Forward One Real Estate* https://www.forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/