About this episode
Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In today’s episode, we sit down with Jeff Yarbrough to explore what it truly takes to not just survive, but thrive through major market shifts. Jeff shares the real strategies that helped him grow his business by 50% during the Great Recession—while most others were struggling to stay afloat. We talk about the systems behind building a resilient real estate team, the power of embracing accountability, and why creating a culture of equal opportunity leads to unequal and exceptional results. You'll hear the surprising mindset shift that fueled Jeff’s recruiting success, the leadership structure that retains top talent, and why focusing on net value over splits is crucial if you want lasting success. If you're serious about leveling up your business, expanding your influence, and positioning yourself to win in any market, this conversation is packed with the insights you need. Timestamps 00:00:00 Intro 00:01:35 Building a Business Mindset 00:02:45 Thriving Through the Great Recession 00:04:55 Turning Crisis into Opportunity 00:07:11 Leadership & Team Expansion 00:10:36 Coaching Agents for Success 00:12:25 Accountability Systems That Work 00:13:55 Structuring Leadership & Splits 00:17:54 Rewarding High Performers 00:19:41 Recruitment Goals for 2024 00:22:22 Keeping Top Talent 00:25:40 Culture of Equal Splits 00:29:49 Luxury Service & Client Events 00:32:07 F1RE Round