About this episode
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. Today we sit down with luxury real estate powerhouse Tatiana Derovanessian , founder of Dream Living LA, whose story is all about resilience, reinvention, and relentless drive. Tatiana went from producing multimillion-dollar ad campaigns for global brands like Apple and Virgin to building one of the most respected names in Los Angeles luxury real estate. In this conversation, we dive into how she rebuilt from zero, turned rejection into fuel, and crafted a brand defined by mastery, confidence, and purpose. If you’ve ever wondered how to reinvent yourself and rise to the top of your field, this one’s for you. Timestamps 00:00:00 Introduction and Welcome 00:01:55 Tatiana's Background in Entertainment 00:10:17 Transition to Real Estate 00:12:07 Challenges in Real Estate 00:19:39 First Development Deal 00:33:09 Competitive Listing Appointments 00:38:23 Handling Unrealistic Pricing Expectations 00:39:50 The Reality of Real Estate TV Shows 00:40:26 The Importance of Proper Pricing 00:41:48 Effective Presentation Strategies 00:45:13 Listening to Clients' Needs 00:49:39 Leveraging Media and Marketing 00:54:20 Overcoming Challenges and Building Confidence 01:02:46 Networking and Social Knocking