About this episode
Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. On this episode of Radical Wealth Plan, brought to you by Entrepreneur Media, we’re sitting down with Craig Strong—a standout in Los Angeles real estate with a reputation built not just on sales, but on relentless grit, community investment, and long-term brand strategy. If you've ever wondered how to build a business so rooted in trust that referrals become automatic, or how to transition from chasing deals to becoming the go-to person in your market, this conversation is essential. We unpack what it really means to create a local brand moat, why authenticity trumps aggressive selling, and how working “on the edges” compounds into long-term success. You'll also hear surprising perspectives on marketing tactics that no longer work, how Craig built authority without relying on cold calls, and why floor time—yes, floor time—was once a secret weapon. Whether you’re building a real estate business or scaling your personal brand, this episode will challenge assumptions and sharpen your strategy. Timestamps: 00:00:00 Introduction & Guest Welcome 00:01:03 From Family Business to Real Estate 00:03:11 First Deals & Building Confidence 00:05:00 Floor Time & Networking 00:08:59 Marketing Innovations & Branding 00:13:23 Embracing Technology & Community 00:16:02 Establishing a Local Presence 00:20:00 Building Trust & Client Relationships 00:25:00 Authenticity, Success & Mentorship 00:34:01 Evolving Marketing Strategies 00:40:00 Overcoming Challenges & Resilience 00:46:14 Local Expertise & Listing Preparation 00:55:00 Navigating Market Changes & Financing 01:12:53 F1RE Round