Episodes

12h ago

Serena Williams is an iconic tennis player recognized as one of the greatest athletes of all time. In this captivating episode we delve into Serena's inspiring journey from a world-renowned athlete to a successful entrepreneur. Amidst sharing tennis tips and recounting legendary on-court moments, Serena opens up about the immense power of belief instilled by her parents and the critical role of self-confidence in her life. Transitioning from sports to the boardroom, Serena discusses the evolution of her leadership style and the strategic vision behind Serena Ventures, her investment firm championing underrepresented entrepreneurs. Serena emphasizes the importance of leadership and building the right team as she recounts her days of leading on the tennis court and in her business ventures. Drawing parallels between athleticism and entrepreneurship, Serena shares insightful advice for early-stage entrepreneurs, underscoring the value of intuition, perseverance, and continuous learning. With candid reflections on sibling rivalry, teamwork, and her passion for being a mom, Serena paints a vivid picture of resilience and success, offering listeners invaluable lessons on achieving their dreams. Key Takeaways: The power of self-belief is crucial for success, as highlighted by Serena's upbringing under the guidance of her parents. Transitioning from sports to business requires evolving leadership skills and building strong teams. Entrepreneurs can learn from athletes by understanding the importance of support systems and strategic teams. Trusting your gut in hiring and firing decisions is fundamental for sustaining growth and fostering a productive business environment. Continuous effort, without expecting immediate results, is essential for achieving long-term goals. Notable Quotes: "Belief is important and I think believing in yourself is important… at the end of the day, in particular as an athlete in a solo sport, you really need that self-belief." "Leadership is so important. Leaders lead." "You have to believe. You have to keep testing. You have to keep hiring. That's why I say hire slow but fire fast." "Words are words, but words are followed by actions." "Athletes make great business people…they make you act harder, they make you work harder, they make you dream more." Connect with Serena Williams: Website Instagram X Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

2d ago

Kristin and Zach Hardin. They share insights into the equestrian lifestyle, explore the relationship between horse and rider, and discuss the transformative power of horses in people's lives. As they emphasize the industry's perpetual growth, Kristin and Zach provide listeners with an enlightening glimpse into a world that marries tradition with modernity. The Hardins reveal the physical and mental demands of horse training, highlighting the need for balance, core strength, and fearlessness. Kristin discusses her role in ensuring ethical transactions in the horse industry, while Zach shares how modern social media platforms are helping to revolutionize equestrian sports. Amidst these discussions, they touch on the elite perception of horse riding, work-life balance, and the nurturing of future ambassadors of the sport. With insights from their rich experiences, this episode is a must-listen for anyone intrigued by the art of riding and the beauty of horses. Key Takeaways: The balance, core strength, and mental resilience required for successful horse training. How Kristen Hardin uses her expertise to maintain ethical standards in buying and selling horses. Zach Hardin’s insight into leveraging social media to modernize and expand their equestrian business. The importance of understanding horses' unique personalities for effective training. The emotional and life-changing connection that people develop through horses. Notable Quotes: "Our job is horse training, and then I fly around and give clinics and teach kids." – Kristin Hardin "You can't be afraid at all. You have to be really physically fit." – Kristin Hardin "It's hard because you can see everything everyone is doing all of the time." – Zach Hardin "Let the horse choose the rider." – Kristin Hardin. Connect with Kristin and Zach Hardin: Facebook Instagram Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

3d ago

Tanner Bryson and Christa Brunori , two dynamic individuals who've devoted their lives to the horse industry through their company, Horse and Rider Ventures. This episode dives deep into their fascinating journey, discussing their professional milestones and unique offerings. From horseback tourism in Arizona's scenic landscapes to professional horse training and their passion for Western art, Tanner and Christa share their experiences as they work to preserve the legacy of the Western horse industry. Listeners will gain insight into the inner workings of a horse-centric business model, exploring their diverse revenue streams and the importance of an authentic social media presence in today's digital age. The guests emphasize the intricate process of training horses, highlighting the balance between nurturing equine talents and managing customer expectations in the marketplace. With themes of legacy, authenticity, and the nuanced art of matching horses with potential buyers, this episode offers a comprehensive overview for enthusiasts or anyone curious about the industry. Tanner and Christa’s genuine love for what they do is apparent as they share personal stories and industry secrets, creating an engaging experience for all listeners. Key Takeaways: Horse and Rider Ventures Diversity: Tanner and Christa operate a business with multiple facets, including horseback tourism and professional horse training, showcasing their expertise and love for the industry. Social Media Influence: Christa underscores the significant impact of social media as a driving force and tool for engagement with loyal followers and potential customers. Horse Training Philosophy: The duo emphasizes the importance of nurturing both the horse's talents and their own skills through an intuitive training process, akin to being talent agents in the industry. Legacy and Authenticity: Maintaining a respected brand and passing on knowledge to future generations are central to their mission, upholding a strong sense of authenticity in the Western horse community. Customized Client Experiences: They tailor experiences for corporate and group events, using their industry knowledge to create memorable and educational Western adventures. Notable Quotes: "The real magic is when you're... You get to ride a horse and you get to understand them." "Our social media presence is huge. It's actually our biggest driving force." "I look at horse training almost like being a talent agent." "Horses have bad days... The greatest horses in the world have a few little quirks." "It's all about your intuition with what you just feel." Connect with Tanner Bryson and Christa Brunori: Website Facebook ArtStudio Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

4d ago

Larry Mastropieri is a distinguished real estate broker and entrepreneur, known for achieving over $100 million in annual sales, translating to more than 150 homes sold each year, totaling 2,000 homes in his career. He shares his inspiring journey from overcoming significant health challenges to becoming a top real estate entrepreneur. Highlighting key moments of his life and career, Larry discusses how being diagnosed with autoimmune diseases shaped his resilient mindset and business approach. Despite the hurdles, he has built a thriving real estate empire in South Florida, and in this episode, he dives deep into the mindset and systems that have been pivotal in his success. Larry elucidates on the importance of mindset, consistent effort, and strategic systems that are at the core of his business success. He attributes much of his achievement to his unwavering focus, structured lifestyle, and the ability to leverage past soccer experiences for team-based success in the real estate industry. Larry’s dedication to learning from every experience and continuously seeking growth and improvement offers listeners substantial insights into creating a sustainable and prosperous business in real estate. This episode is rich with SEO keywords such as real estate, entrepreneurial mindset, and health challenges, proving essential for anyone looking to delve into high-level business strategy and personal resilience. Key Takeaways: Mindset for Success : Larry Mastropieri emphasizes that a strong mindset and resilience, built from early life challenges, are fundamental to achieving business success. Systems and Structure : As both an engineer and realtor, Larry’s focus on creating efficient systems and structures has been crucial to managing and growing his real estate business. Health as a Catalyst : Battling autoimmune diseases, Larry highlights how his health challenges have driven him to maintain a disciplined and proactive lifestyle, enhancing his business focus. Continuous Learning : Larry underscores the value of learning from mentors and coaches, an approach that has guided him to seek new knowledge and practical expertise in real estate. Team and Culture : Building a successful team that shares a relentless work ethic and entrepreneurial spirit is key to scaling and sustaining long-term business growth. Notable Quotes: "The success was helpful, but the failure in that was what really teaches you mindset." "The health issues have created who I am today without question." "We're at this point where we're foundationally built with the systems skills, all that we've learned so much we can scale now." "Just show up. Let's set these big goals and execute on those." "I fit into that hustle culture because we're not here to do the average thing." Connect with Larry Mastropieri: Website Instagram LinkedIn Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Dec 4

Justin Colby is a prominent real estate investor, coach, and host of the "Science of Flipping" podcast. Renowned for his vast experience in the industry, Justin shares his journey from his entrepreneurial childhood in the Bay Area to becoming a leading real estate investor with a mindset focused on resilience and adaptability. This episode unpacks Justin's philosophy on entrepreneurship, the importance of authenticity, and the cultural dynamics that shape his life and career in Miami. Delve deep into the conversation as Justin Colby emphasizes the significance of embracing mistakes and the learning curve inherent in entrepreneurship. Highlighting key tenets such as persistence and self-awareness, he unveils his approach to conquering challenges in the ever-evolving real estate market. The discussion transitions seamlessly into a reflection on the cultural contrasts between Miami and the Bay Area, and how these have influenced his personal and professional growth. Designed to inspire, this episode offers insightful glimpses into the reality of an entrepreneur’s life, skillfully encapsulating themes of authenticity, resilience, and ongoing personal development. Key Takeaways: Authenticity Sells: Justin stresses the importance of authenticity in building a personal brand and business, highlighting how real stories and genuine personalities resonate with audiences. Entrepreneurial Mindset: Persistence, adaptability, and a commitment to continual growth are crucial traits for success in any industry. Embrace Mistakes: Mistakes are seen not as failures but as learning opportunities that propel entrepreneurs forward, as emphasized by Justin's experiences. Cultural Dynamics in Business: Different regions bring unique cultural influences that can impact business attitudes and strategies. Justin compares his experiences from the Bay Area and Miami. Family-Centric Perspective: Balancing work and family life remains central for Justin, illustrating the broader narrative of personal fulfillment intersecting with professional achievement. Notable Quotes: "Big mistakes have happened in my career for sure. But it doesn't mean I'm done or I failed." "What they really appreciate is like, dude, you're a real guy." "You just got to keep going and give yourself some patience and grace, because you will win if you keep going." "If you just hustle your way, you can usually hustle your way almost to the top." "I'll always be in real estate. I love it. It's just everyone needs a place to live." Connect with Justin Colby: Instagram Youtube Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Dec 1

David Segraves is the founder of Elite Pain Doctors, an interventional pain management group that provides non-opioid solutions for chronic pain sufferers.. Growing up in an Indiana town crippled by the opioid epidemic, David shares his personal struggles and subsequent triumph in creating a business model dedicated to offering non-opioid pain relief. Through strategic partnerships with medical experts and leveraging imaging technology, Elite Pain Doctors provide sustainable solutions for patients. The discussion extends to explore the sociocultural and economic factors contributing to the pervasive opioid crisis, particularly in the Midwest. David describes the systemic issues within the pharmaceutical industry and emphasizes his approach of radical transparency in patient care. His story is a testament to resilience and innovation in healthcare, as he expands his business model nationwide to tackle opioid dependency. Furthermore, David touches on the unique interdisciplinary nature of his practice, combining various healthcare professionals to ensure comprehensive pain management. Key Takeaways: Transformative Business Model: Elite Pain Doctors emphasize non-opioid pain relief solutions, making significant strides in chronic pain management. From Personal Struggle to Solution Provider: David's journey from an opioid-affected community to a healthcare innovator shows resilience and determination. Nationwide Expansion: Plans are in place to grow the model nationally, advocating for policy changes to support innovative pain management techniques. Interdisciplinary Approach: The incorporation of diverse medical professionals ensures holistic patient care and improved outcomes. Advocacy and Transparency: Radical transparency in interactions and educating patients on their treatment options is pivotal for patient empowerment and trust. Notable Quotes: "We're changing lives that way. We find exactly what is wrong with the person and then do a procedure to get them out of pain." "I grew up in a small town, Indiana, that was very much affected by the opioid epidemic and had my own struggles with that." "The community I grew up in is what I would say, we used to joke about our high school and call it the pharmacy." "It's a terrible situation, and when you get into those situations, it's gone so far." "We're taking this thing nationwide...a model that should be adopted by every state, especially the ones that had opioid epidemics." Connect with David Segraves: Website Instagram Elite Pain Doctors Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Nov 18

Lolo Jones is world-renowned athlete famous for her tenacity and competitive spirit. She is a four-time world champion and three-time Olympian, having represented the United States in both the Summer and Winter Olympics. Despite adversities such as narrowly missing an Olympic medal, Jones shares her perspective on how failures are integral to success. She offers a vivid narration of her experiences, from the grueling path to the Olympics, coping with setbacks, and transcending into bobsledding inspired by the nostalgic movie Cool Runnings . This episode is a deep dive into the mindset of perseverance and the relentless pursuit of excellence. Lolo Jones shares her early struggles, including growing up in a challenging environment with limited resources, and how sports became her sanctuary. Highlighting the importance of failure in achieving greatness, she reveals insights gathered from her career in athletics and bobsledding. With a focus on discipline, motivation, and resilience, the conversation targets both athletes and entrepreneurs seeking inspiration. Rudy and Lolo discuss how the principles learned from sports seamlessly transition into successful businesses, emphasizing the notion of taking risks and learning from both wins and losses. Key Takeaways: Using Failure as Motivation : Lolo emphasizes that failure should be seen as a motivator rather than a deterrent. She argues that setbacks provide valuable lessons and possibilities for future success. The Importance of Discipline : Discipline is highlighted as a key factor that can surpass talent, helping individuals improve and excel in their respective fields. Resilience in the Face of Adversity : Lolo shares her story of transitioning from track and field to bobsledding, showcasing her adaptability and determination despite facing difficult circumstances. Setting and Achieving Goals : Continuous goal setting and perseverance are central themes, as Lolo discusses the necessity of a strong work ethic and diligence in reaching success. Inspiring Generational Change : By pushing boundaries and breaking records, Lolo hopes to inspire future generations to redefine what is possible, particularly in sports and personal achievements. Notable Quotes: "Failure is your greatest motivator because, like, you can't have a Rocky movie without a comeback." "I just fell to the track. Like, it felt like I just got gutted in the stomach." "Do I have enough protein in my system? Have I had enough protein shakes? Supplements." "You can't have these iconic moments if you don't have something that is, like, got you stuck." "The little things you can do to improve usually turn into huge gains." Connect with Lolo Jones: Instagram Facebook Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Nov 17

Debbie and Denna are the co-founders of Xvertuz, an innovative smoke shop chain aimed at creating a vibrant and welcoming customer experience. Despite the challenges presented by Utah's vape ban, they navigated their business through creativity and persistence, transforming it into a vibrant hub for diverse clientele. This episode explores their journey, entrepreneurial spirit, and the innovative approaches they've taken to redefine the smoke shop experience. Debbie and Denna discuss the culture and challenges associated with running a smoke shop, specifically within the restrictive legislative environment of Utah. They emphasize the importance of building a welcoming atmosphere that defies the typical perceptions of such establishments. The co-founders share strategies for engaging customers and maintaining product quality, highlighting their focus on trends, customer feedback, and social media presence despite the challenges of being shadow-banned. This episode is a must-listen for anyone interested in entrepreneurship, the transformation of conventional businesses, and the tactical adaptability needed to thrive under regulatory constraints. Key Takeaways: Debbie and Denna successfully transitioned their business from a vape-oriented shop to a broader smoke shop concept due to legislative changes in Utah. Xvertuz aims to break away from the stereotypical smoke shop image by offering an inviting and lively atmosphere. Customer feedback and staying current with industry trends are crucial in maintaining a competitive edge. Social media challenges, such as being shadow-banned, are navigated creatively through engaging customer interactions. Despite industry obstacles, adaptability and innovative thinking drive the successful expansion of their smoke shop business. Notable Quotes: "Every time something happened, it was pushing us to where we had to go." "If they're asking for it, they're the people that keep us in business, so we should make the effort to find it." "Our goal is to make it more welcoming and less like the typical sketchy place on the corner." "Adults like candy flavor, and adults like pretty things." "Stick to it, and things just start happening for you; being positive all the time." Connect with Debbie and Denna: Website Instagram Facebook Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Nov 10

Jessica Conrad, a dynamic figure in mental health advocacy and trauma support, shares her personal journey from overcoming adversity and abuse to becoming a mental health advocate and founder of "Shattered into One." She speaks candidly about the importance of facing hard truths and stepping out of the victim mindset to embrace personal empowerment and growth. Jessica highlights the common misconceptions about darkness and despair, suggesting that confronting these emotions can lead to profound, positive transformation. Throughout the discussion, key themes like authenticity, the dichotomy between wanting and needing, and the nature of conscious living are explored. This episode delves into how individuals can harness both their fear and love to spur growth and transformation, encouraging listeners to embrace their shadows to find their inner strength. Jessica's method involves a unique mix of counseling and coaching, supporting clients through healing and guiding them towards fulfilling futures. The episode concludes with insights into Jessica’s sanctuary of personal growth and her enthusiastic involvement in mission work, painting a picture of a holistic approach to life that intertwines service, personal development, and community building. Key Takeaways: Confronting Darkness: Jessica advocates for embracing rather than shunning the darker aspects of our experiences, as they are central to personal growth and self-discovery. Balance and Authenticity: Living authentically involves balancing the pendulum of emotions and experiences, fostering a state of equilibrium between action and reaction. Empowerment Through Truth: Facing the 'hard truths' about oneself can be painful but is essential for breaking free from victimhood and stepping into empowerment. The Role of Community: Integrating service work, such as missions in Belize, is crucial in Jessica’s journey, offering mutual growth and transformation. Dynamic Healing Practices: Jessica’s work features a blend of therapy and coaching, focusing on emotional liberation and moving clients towards personal and professional goals. Notable Quotes: "When you lose everything and realize life is still here, you stop relying on people and the external to make you feel like you are somebody." – Jessica Conrad "Darkness has an implication of negativity, which is quite the opposite; it's positive to understand and embrace it." – Jessica Conrad "I want to hurt your feelings to the point where you don't stay stuck in this place, and you can grow out of it." – Jessica Conrad "Everything we do in life is a choice. Every way we think, every decision that we make, is driven by love or fear." "I told everybody no in 2012 as a New Year's resolution and realized I didn't like living for myself alone either." – Jessica Conrad Connect with Jessica Conrad: Website Instagram LinkedIn Facebook Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Nov 3

Rachelle Brooks-Blue, an inspiring leader and founder of Making Choices, Inc., shares her remarkable journey from education to entrepreneurship. Rachelle has dedicated her life to empowering others, turning personal challenges into catalysts for success. She shares her belief in playing the "long game" as a strategy for sustainable success and the importance of adapting to inevitable change. Rachelle's story is a testament to resilience and the power of making brave choices. Rachelle delves into her past, discussing her transition from a career in education to launching a consulting firm that goes beyond empowering women to include supporting children and men. Her father's legacy as an educator and her own experiences as a single mother have significantly influenced her path. Throughout the episode, Rachelle emphasizes the significance of education, personal growth, and spiritual commitment in shaping a fulfilling life. She encourages audiences to embrace challenges, chase their dreams, and remain adaptable in an ever-evolving world. Key Takeaways: Embrace long-term strategies over short-term gains for sustainable success and fulfillment. Personal adversities can be transformed into opportunities for growth and empowerment. Education and continuous learning are critical to personal and professional development. Spirituality and fitness are integral components of a well-rounded and fulfilling life. Adaptability and resilience are essential in navigating life's inevitable changes and challenges. Notable Quotes: "Play the long game, not the short game, because the long game is going to take you further." "Education was big...to choose a profession that had a lot of integrity as a teacher, that was big then." "I'm ready for it. I'm ready for what's to come." "Chase your dreams, because a lot of people don't say that and seriously say it." "As long as you're striving and you're working something, something's going to happen." Connect with Rachelle Brooks Blue: Linkedin Email Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Oct 27

Janie Futch and Martina Kolovich, co-founders of Altera Aesthetix, delve into the intricacies of the aesthetic industry. Set against the backdrop of an American market still catching up to global standards, Janie and Martina share their journey from dermatology practitioners to industry innovators. They discuss the growing accessibility and acceptance of Botox and fillers, emphasizing the importance of enhancing natural beauty and restoring confidence without conforming to societal stigmas of vanity. Throughout the episode, Janie and Martina discuss their philosophy of patient-centered care, putting an emphasis on understanding individual concerns thoroughly before proceeding with treatments. The conversation touches on the rapid growth of med-spa culture, the significance of comprehensive training for injectors, and the evolving landscape of aesthetic medicine. As passionate advocates for safety and patient education, they aim to overturn misconceptions in the cosmetic industry, ensuring that procedures like Botox and fillers are seen as positive, transformative experiences handled with utmost professionalism. Key Takeaways: Patient-Centered Approach: Janie and Martina prioritize understanding patients' unique concerns, focusing on enhancing natural beauty and restoring confidence rather than radically changing appearances. Education and Expertise: Both founders stress the importance of advanced training and education for injectors to prevent unsafe practices and ensure optimal results. Market Insights: Learning about the American esthetic industry's growth compared to global standards, emphasizing the need for more regulated and safe practices. Stigma and Perception: Addressing societal views on Botox and fillers, they promote these procedures as confidence-boosting rather than superficial. Business Growth Strategies: They share their strategy of building long-term patient relationships over short-term financial gain, ensuring a sustainable business model in aesthetics. Connect with Janie Futch and Martina Kolovich: Website Instagram Facebook Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Oct 20

David Webb, the "No Money Millionaire," who shares his unconventional path to real estate success without using his personal funds. David opens up about his transition from the inner city of Detroit to becoming a property mogul, detailing his journey through Oklahoma to California. The discussion reveals how David leverages relationships, persistence, and creativity to overcome financial barriers, proving that you don't need a significant nest egg to start building wealth in real estate. As the conversation unfolds, David debunks the myth that wealth creation requires traditional systems like W2s or excellent credit scores. Emphasizing the importance of energy and relationships, David explore how aligning one's intentions can lead to financial freedom and personal growth. David shares anecdotes from his life, including moments of failure that eventually led to his breakthrough, offering inspiration for anyone eager to dive into real estate investing. This episode is a treasure trove of insights for aspiring investors, showcasing how taking non-traditional paths can lead to extraordinary success. Key Takeaways: Wealth Without Personal Capital : David Webb explains how he successfully closed million-dollar deals without using a dime of his own money, highlighting the power of creative financing and leveraging relationships. The Importance of Mindset : David focuses on the crucial role mindset plays in achieving financial freedom, underscoring how shifting perceptions can unlock new opportunities. Energy and Personal Growth : The episode emphasizes how money and time are forms of energy, suggesting that channeling them wisely can lead to a fulfilling career and life. Overcoming Challenges : Listeners hear inspiring accounts of David’s journey from experiencing multiple evictions to owning significant real estate assets, illustrating resilience and determination. Unconventional Real Estate Strategies : Digesting David’s advice, aspiring investors learn they don't need to adhere to conventional financial wisdom to grow their portfolios. Notable Quotes: "My whole thing is about creating wealth without having to use your own money." "You just keep doing it till you get it right." "There’s not a shortage of money out there. You just have to be able to present it right." "I work when and where I want to...I dictate that schedule." "I was relentless. And I eventually found a way to do it in a creative structure." Connect with David Webb: Website Youtube No Money Millionaire Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Oct 13

Jim Gano, a seasoned crown jeweler and franchise owner of Crown Trophy, shares insights into his vibrant career, the ethos driving his service to others, and his battles to overcome life's challenges. Jim Gano dives into the heart of his work at Crown Trophy, detailing the joys of helping clients celebrate success—from team sports awards to corporate recognitions. He discusses the innovative techniques and programs he has developed to honor achievements, like the "Recognize, Reward, and Retain" initiative aimed at boosting employee tenure. Jim also emphasizes the importance of a positive workplace culture and the evolving creative processes, including 3D engraving, that keep his company ahead in the award manufacturing industry. In a heartfelt segment, Jim reveals his profound commitment to servicing special needs students through job and life skills programs. Additionally, he opens up about his personal experiences, including overcoming cancer—an ordeal that he recounts in his motivational book, "I'm Not Done Yet." Jim's conversation with Ray Gutierrez is brimming with wisdom, humility, and a powerful message of perseverance, leaving listeners inspired by his legacy of service, kindness, and unwavering determination. Key Takeaways: Jim Gano's dedication is evident in his intricate work as a crown jeweler and his empathetic involvement in community service, including implementing essential life skills programs for special needs students. The evolution of Jim's recognitions business includes innovative technologies like 3D subsurface engraving, offering clients unique and meaningful awards. Jim founded the "Recognize, Reward, and Retain" program to increase employee retention and satisfaction, showcasing how thoughtful recognition can transform corporate culture. His cancer journey is a testament to resilience and courage, powerfully captured in his award-winning book, poignantly titled "I'm Not Done Yet." Kindness and personal connection are at the core of Jim's philosophy, as he champions making a difference in people's lives over the pursuit of accolades. Notable Quotes: "I’m always trying to get to that best level in everything I do." – Jim Gano "I don’t do what I do for awards. It's just to leave that impression that somebody says I made a difference in their life." – Jim Gano "Never let it rest until your good is better, and your better is best." – Jim Gano, quoting his father "Be nice, and you get so much more." – Jim Gano "It's not a biography...it's more about how to navigate your journey." – Jim Gano, about his book "I’m Not Done Yet". Connect with Gim Gano: Website Instagram Linkedin Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Oct 6

Diona Nicole Murray, a multifaceted creative, website designer, and advocate for women's reproductive health, opens up about her journey through persistent health challenges, the transformative power of her faith, and her transition from a childless designer to a devoted advocate for women's reproductive health. Her story is a beacon of hope, filled with moments of divine intervention and a call to help others walk into their purpose. Throughout the episode, Diona shares personal anecdotes about her upbringing and passion for creating, which later fueled her journey into fashion and website design. Her narrative intersects with themes of resilience, faith, and determination, as she elaborates on having faced difficult diagnoses while holding onto less than a 1% chance of conceiving her daughter, who is now a vibrant nine-year-old. Diona reflects on her faith-driven path, how her experiences shape her purpose, and the realization that her struggles were not only hers alone but a shared journey with other women facing similar challenges. Key Takeaways: Diona Nicole Murray's journey embodies resilience and faith as she overcame significant health challenges to become an advocate for women’s reproductive health. The importance of authenticity permeates Diona's work, influencing her approach to design and advocacy. Seeking balance between professional obligations and personal integrity remains crucial as Diona learns to prioritize her purpose over people-pleasing. Diona emphasizes the importance of heeding life's callings, even when they diverge from expected career paths, such as moving from fashion design to health advocacy. Her story serves as a powerful reminder of the broader impact of personal struggles and the divine purpose behind them. Notable Quotes: "My look is just an outward expression about who I am internally." "You can't serve from an empty vessel." "The concept of someone being barren can actually walk into a fruitfulness is what I get to help women do." "I'm like a special child of God. You need to get up and walk in your calling." "Her existence is my daily reminder of God's grace." Connect with Diona Nicole Murray: Instagram Website Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Sep 29

Cait Casey, an inspiring woman of power and the CEO of Urban Homesteadings. Listen in as Cait shares her profound journey from military service to motherhood, revealing how she turned personal trauma into triumph through entrepreneurship. This episode offers a compelling narrative of self-discovery, healing, and empowerment for women from all walks of life. The conversation delves into Cait's military background and her subsequent struggle with severe birth trauma following the birth of her twins. Keywords like "resilience," "transformation," and "community" weave through the discussion as Cait recounts how she discovered her passion for baking and sustainable food practices. Cait emerged from adversity to build Urban Homesteadings, an enterprise that emphasizes community support and a return to basics through local farming and healthier food choices. Her emphasis on forging new paths and advocating for women's empowerment forms the backbone of this insightful episode. Key Takeaways: Resilience and Renewal: Cait Casey's journey from a military career to overcoming birth trauma highlights the power of resilience and the possibility of renewal in the face of adversity. Empowering Women: Cait is a vocal advocate for women's empowerment, urging women to reclaim their personal power and challenge societal norms. Community and Sustainability: Urban Homesteadings embodies Casey's mission to promote community support and sustainable living through locally-sourced, healthy foods. The Value of Self-Advocacy: Cait emphasizes the importance of self-advocacy, particularly for first-time mothers navigating complex healthcare systems. Balancing Career and Family: Cait’s story is a testament to successfully balancing professional ambitions with family life, redefining traditional roles and expectations. Notable Quotes: "The human experience can be very confusing. On one side of it, you're blessed with children, life, new love, and then on the other side, you're tested again." "You can't be anything for anybody until you show up for yourself." "I can be successful without holding myself to society's standards." "There's a power that comes from being a woman that no one can give you. It is organic." "We all have power. I think we just. It's taken, and then this shift happens where we start giving it up." Connect with Cait Casey: Website Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Sep 22

Russell Brunson, a legendary marketer and entrepreneur, offers listeners a journey through Russell's inspiring story, starting from his early days of discovering online business ventures to co-founding the revolutionary ClickFunnels. Learn how Russell’s passion and dedication to developing entrepreneurs made ClickFunnels a significant game-changer in the digital marketing landscape. In this enriching episode, Russell Brunson shares invaluable insights into the elements of successful marketing funnels, entrepreneurial perseverance, and fostering community engagement. Delving into the DNA of thousands of successful offers, Russell provides a roadmap for increasing conversion rates and mastering the art of upselling. Learn about "OfferLab," his latest venture to revitalize collaborative marketing efforts. Through enriching dialogues, discover how Bruno’s life experiences shape his current endeavors and what the future holds for this visionary entrepreneur. Whether you are a budding entrepreneur or a seasoned marketer, this episode offers a wealth of knowledge from one of the industry's foremost experts. Key Takeaways: Discover the journey of Russell Brunson from selling potato gun DVDs to founding the billion-dollar company ClickFunnels. Understanding the anatomy of a successful funnel through solid conversion strategies and effective upselling techniques. Explore the concept of "OfferLab" as a transformative platform for affiliate marketing and entrepreneurial collaboration. Insights into scaling a business effectively by incorporating vital operations and HR functionalities. Emphasizing the balance between personal life and entrepreneurial success as key to sustainable longevity in business. Notable Quotes: "No success can compensate for failure in the home." — Russell Brunson "The first time that somebody pays you for something you made, you're like a stranger on the Internet." — Russell Brunson "Developing entrepreneurs...they're my people, so I love to serve." — Russell Brunson "Enjoy the journey more along the way." — Russell Brunson "It's fun watching people...making insane amounts of money." — Russell Brunson. Connect with Russell Brunson: Instagram Facebook Youtube Website ClickFunnels Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Sep 15

Dolph Lundgren is a renowned Swedish actor, director, producer, and now entrepreneur. He is celebrated for his iconic role as Ivan Drago in "Rocky IV" and has become synonymous with blockbuster action films like "The Expendables," "Aquaman," and "Creed." With a rare mix of intellectual rigor in chemical engineering and mastery in martial arts, Dolph’s path from academia to Hollywood is as remarkable as his screen presence. A true Hollywood heavyweight. A living legend. In this riveting episode, Dolph Lundgren opens up about both his legendary film career and his bold leap into entrepreneurship. Known worldwide for his role as Ivan Drago, he shares the remarkable journey from Sweden to global stardom and, ultimately, to founding Hard Cut Vodka. We dive into the lessons Dolph has learned while transitioning into the business world, revealing the strategies that have fueled his success both on-screen and in the entrepreneurial arena. This conversation unpacks Dolph’s evolution from the structured discipline of chemical engineering to the unpredictable world of Hollywood and business. He reflects on the risks of leaving a full scholarship at MIT to pursue acting, the highs and lows of life in film, and the resilience it takes to keep pushing forward. With themes of perseverance, passion, and reinvention, this episode offers a powerful look into Dolph’s life philosophy — and how it drives his entrepreneurial vision today. Key Takeaways: Dolph Lundgren's transition from engineering to acting highlights the courage needed to pursue one's true passion over a conventional, safe path. The journey to success is not linear; facing and overcoming challenges define growth and achievement in both film and business. Perseverance and adaptability are crucial traits, whether dealing with the high stakes of Hollywood or the intricacies of entrepreneurship. Dolph views life as an adventure, advocating for believing in oneself and constantly pushing forward through life's hurdles. Building a business, like filmmaking, requires a combination of creativity, motivation, and resilience amid regulatory and operational challenges. Notable Quotes: "It's a struggle. Every day is a struggle. You know, you have to get up in the morning and you have to face, you know, eight bad moments and then hopefully, you know, 10 great moments." "Life is short, and you have to get the most out of it... I wanted to follow my passion." "When the going gets really rough and you have no help, and it's up to yourself, and you think you're not going to make it, that's when you have to push through." "I think the perseverance, something I brought along, I think also working with people and trying to motivate people, being creative as well." "That's the gift I had—to be able to make people feel better or try to give them something and... enlighten their lives." Connect with Dolph Lundgren: Instagram IMDB HardCutVodka Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Sep 8

Shannon Christian , founder and president of Shannon’s Auto Body Collision Repair Shop, turned a childhood passion for cars into a thriving business recognized for its integrity, safety, and precision. From painting Matchbox cars as a kid to mastering meticulous crafts like lawn care and dining service, Shannon developed an eye for detail that now defines his approach to automotive and marine repairs. Shannon shares how his shop stays at the forefront of a rapidly evolving industry by using OEM parts, proper procedures, and highly trained technicians. He reflects on the entrepreneurial challenges of growing a reputable repair business while emphasizing the importance of customer service, safety, and community trust. Through his insights, listeners gain valuable lessons on what it takes to run a high-standard auto repair shop, as well as thought-provoking ideas about sustaining growth in an increasingly complex industry. Key Takeaways: Passion for Quality : Shannon Christian underscores the importance of integrity in car repairs, emphasizing that doing it right is essential, even when no one's watching. Importance of Customer Trust : Building trust with detailed explanations and delivering quality service is central to maintaining a loyal customer base. Modern Auto Repair Complexities : Cars now have more parts and technology, requiring advanced skills and precise approaches; Shannon emphasizes the significance of OEM parts and proper certification. Learning and Adaptability : Shannon's story showcases the importance of constant learning and adapting, both about oneself and the evolving industry standards. Sustainable Business Growth : Shannon illustrates how adhering to high standards and embracing customer-focused values can lead to enduring success and multi-generational customer loyalty. Connect with Shannon Christian: Website Instagram Facebook Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Sep 1

Kurt Angle. Known for his laser-focused determination, Kurt discusses how he overcame significant adversity, including winning an Olympic gold medal with a broken neck and reinventing himself from an amateur wrestling champion to a professional wrestling superstar. Rudy guides listeners through Kurt's strategic mindset, emphasizing the unwavering dedication necessary to achieve greatness. Kurt Angle's life, filled with both monumental successes and challenging setbacks, serves as a testament to perseverance and adaptation. From turning down a lucrative WWE contract to ultimately dominating the wrestling entertainment world, Kurt exemplifies the relentless pursuit of dreams. His stories are not only about overcoming physical impairments but also about breaking into new arenas and leaving a legacy. This episode offers a treasure trove of wisdom, detailing Kurt's transition to Hollywood, the demands of intense training, and his current passion as a committed husband and father. Key Takeaways: Relentless Determination: Kurt's journey illustrates the power of never giving up, even when faced with seemingly insurmountable challenges, like winning an Olympic gold with a broken neck. Adaptation and Reinvention: Moving from amateur wrestling to WWE required Kurt to unlearn old habits and embrace a completely new form of entertainment. Importance of Consistent Effort: Success hinges on everyday discipline and exhausting training routines that set one apart from the competition. Handling Failures: Kurt emphasizes learning from failures and how they shape eventual success. Family and Personal Growth: Post-retirement, Kurt found immense satisfaction and personal growth through his role as a family man. Notable Quotes: "I was so laser focused on the Olympics that nothing else mattered.” "Knowing that having to have to attain an Olympic gold medal... I knew I had to work extremely hard.” "I wasn't going to let anything or anyone ruin that goal.” "I never dreamed about doing it, but was like, wow, I'm succeeding at something that I never thought I'd ever do.” "Whether you fail or succeed, as long as you try, Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Aug 18

Preston Rutherford is a renowned brand product owner, co-founder, and entrepreneurial expert known for his role in establishing Chubbies, a successful consumer brand famous for its colorful, casual men's shorts. With a strong background in brand development and digital marketing, Preston played a key role in growing Chubbies from a startup to a public company with a $100 million run rate. Today, he continues to influence the entrepreneurial landscape with new ventures and insights into brand-building strategies. With an emphasis on entrepreneurship, Preston and Rudy discuss the trials and triumphs faced during Chubbies' growth, from initial inception to a public company. Key topics include the importance of standing out in a crowded market, maintaining authenticity, and navigating the ever-evolving digital marketing landscape. The conversation also touches on personal insights about overcoming startup challenges, focusing on one's strengths, and making strategic business decisions. This dialogue is a must-listen for entrepreneurs seeking to build impactful brands with sustainable growth. Key Takeaways: Embrace differentiation to stand out in the marketplace; commoditized products can succeed with the right brand story and creative marketing. User-generated content can be a powerful tool for creating authentic brand engagement and fostering a sense of community with customers. The journey of entrepreneurship is fraught with challenges, but persistence and focusing on core strengths can lead to eventual success. Understanding the balance between generating demand and capturing demand is crucial for brand longevity. Collaboration and strategic partnerships, including offering equity, can be essential for acquiring the top talent needed to scale a growing business. Notable Quotes: "Everyone doesn't have to be exceptional at the best thing." — Preston Rutherford "You just have to be in the arena, constantly doing it and trying to learn." — Preston Rutherford "The opposite of apathy is memorable content; don't focus too much on pleasing everyone." — Preston Rutherford "If you're not good at it, hire, pay the money, and find the good people to do it." — Rudy Mawer "The true enemy in business is apathy, not people disliking what you do." — Preston Rutherford Resources: marathondataco.com Preston Rutherford - Linkedin & X Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Aug 11

Brianna Banks, the determined co-founder of WakenBakery. From a life-altering injury to establishing a flourishing cannabis-infused coffee and bakery enterprise, Brianna shares her journey of resilience and innovation. Listeners will delve into how a personal health crisis led her to discover the therapeutic benefits of cannabis, which sparked the inception of her unique business model designed to normalize and legalize cannabis consumption. This episode is not only about entrepreneurship but also sheds light on the societal impact of cannabis legalization and its role as an alternative to pharmaceuticals. Brianna Banks’ story is a testament to perseverance and creativity in transforming personal challenges into opportunities. Through her venture, WakenBakery, she advocates for the normalization of cannabis use and its monumental benefits. Operating in a highly regulated industry, Brianna discusses her strategic approach to navigating ever-changing laws and maintaining the essence of her brand across different locations. This episode is a treasure trove of insights for aspiring entrepreneurs and seasoned business owners alike, showcasing the power of relentless positivity and visionary thinking in creating groundbreaking businesses. Key Takeaways: Brianna Banks turned her personal struggle with spinal injury and reliance on cannabis for pain relief into a successful business, aiming to destigmatize and normalize cannabis use. WakenBakery provides a welcoming space for a diverse clientele, offering a variety of cannabis-infused products such as coffee, tea, lemonade, and baked goods. The challenges of operating in the cannabis industry include navigating complex legal regulations and consistently rebranding to comply with state laws. Brianna’s resilience and commitment to innovation highlight the importance of positive affirmations and persistence in entrepreneurship. The potential benefits of cannabis as an alternative to pharmaceuticals in treating various conditions, showcasing personal testimonials of its impact on health and well-being. Notable Quotes: "I am building a safe space for everybody to come to. No. 21, to whatever age that might be, doctor to the janitor." "I push myself sometimes beyond what I think my limit is, and it has made me stronger and a better person and made the business better, too." "It's definitely an alternative. The whole point we have mojitos that are just infused with THC instead of alcohol." "If you just keep going...it is just as easy to think about the negative as it is to think about the positive." Connect with Brianna: https://www.wakenbakery.net/about-us/

Aug 4

Whitney Jones is a trailblazer in the fitness world, best known for winning the prestigious Ms. Olympia title three times —a feat made even more remarkable by her unconventional start at age 34. As the first mother to ever win an Olympia title, Whitney redefines what's possible in competitive bodybuilding. Her journey includes overcoming 18 surgeries, including a broken neck, while building a thriving career as an athlete, entrepreneur, motivational speaker, author, and dedicated mom. Through it all, she’s remained focused on empowering others with her mindset of grit, purpose, and possibility. Whitney opens up about the mental and physical resilience it takes to succeed after severe injuries, why competing against yourself is more powerful than seeking validation, and how motherhood became a superpower—not a setback. She also shares how she transitioned from the advertising world to owning a gym, building a brand, and inspiring youth through fitness and self-belief. Key Takeaways Winning While Broken: Whitney shares how resilience and mindset—not physical perfection—are what separate champions. Motherhood & Muscle: As the first mom to win an Olympia title, Whitney proves motherhood can fuel, not hinder, greatness. From Corporate to Coach: Her leap from ad agency life to gym ownership highlights the power of following passion over comfort. Inspiring the Next Generation: Whitney is committed to empowering youth, helping them break past limitations and rewrite their own stories. The Power of Visualization: Learn how visual learning and inner dialogue have been essential tools in Whitney’s evolution as both an athlete and person. Notable Quotes "If you look at everything on paper, I should have never been a pro athlete. I should have never qualified for Olympia." "I didn’t compete to impress the judges—I competed to conquer myself." "What sets champions apart is that they’ve learned how to win even when broken." "At the end of the day, I had to answer to myself. That’s what pushed me harder." "Why not be everything you dream to be—without limits?" Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jul 31

Tiana Zang, a dynamic and authentic connector of people, has transitioned from a 20-year career in hospice and palliative care to the realm of clinical matchmaking. With a passion rooted in her personal experiences, she co-founded a matchmaking venture, My Mindful Match, alongside her cousin and best friend, Marnie Zang Catalaro. Tiana's professional journey is marked by her commitment to helping others through genuine connections, underpinned by core values and the Big 5 personality traits model. The episode dives into how loneliness, exacerbated by the COVID-19 pandemic, has reshaped social interactions and dating. Tiana discusses how traditional and app-based matchmaking methods are often superficial, leading her and her cousin to establish My Mindful Match—an initiative dedicated to connecting people through shared core values and authentic personalities. Rey and Tiana dissect the intricacies of matchmaking, the importance of authenticity, and the pitfalls of today's dating app culture. The discussion highlights how My Mindful Match stands apart by providing a clinically informed, values-driven approach to finding love. Moreover, the conversation unfolds Tiana's journey from a fulfilling career in hospice care to matchmaking, underscoring the significance of reinventing oneself and embracing authenticity both in personal and professional realms. Key Takeaways: Clinical Matchmaking Approach : My Mindful Match focuses on matching individuals based on core values and the Big 5 personality traits, stepping away from superficial matchmaking. The Importance of Authenticity : Authenticity in dating is crucial; pretending to be someone you're not sets the foundation for failure. Evolution of Loneliness : The pandemic has transformed social dynamics, highlighting the dangers of loneliness and misinformation in dating apps. Manifestation with Action : Manifestation must be complemented with actionable steps to achieve personal and relationship goals. Reinventing Self : Tiana shares how reinventing oneself through self-care and introspection can lead to personal growth and better relationship dynamics. Notable Quotes: "Loneliness is so dangerous." – Tiana Zang "Healthy whole people find healthy whole people." – Tiana Zang "Photos matter. Do not use a photo that is 15 years old because you've just broken the trust." – Tiana Zang "Manifestation plus action... You can imagine your partner, but if you sit on the couch and do nothing, it's not going to happen." – Tiana Zang "I was the hospice lady for 20 years, and I took the time... to reinvent myself." – Tiana Zang Connect with Tiana Zang: FB & TikTok - Tiana Zang IG - Tianamfzang Mymindfulmatch.com

Jul 28

Aaron Elton, a pioneer in sustainable business devoted to combating deforestation. With earnest passion and innovative approaches, Elton recounts his journey from a career in cinematography to spearheading a global vision for environmental restoration. Addressing extinction-level impacts of deforestation, Elton's iteration reveals how his revolutionary methods aim to revive our natural world, while simultaneously presenting lucrative opportunities through commerce. Elton discusses the significance of tropical forests, elucidating their role in housing over 80% of terrestrial genomes. He emphasizes how leveraging the Moringa tree, known for its resilience and potent health benefits, can serve as a keystone in reversing ecological damage while contributing to human health. His dedication towards building ethical businesses to support these efforts is evidenced by his strategic move into the herbal medicine market. Elton's narrative unveils a potential paradigm shift, accentuating how intentional consumer choices and informed business practices could foster a more sustainable future. Key Takeaways: Aaron Elton transformed from a cinematographer to an eco-conscious entrepreneur focused on healing the planet through business-driven reforestation strategies. The tropical forests, critical for preserving land-based genetics, are under threat, making Aaron’s mission to restore them pressing and crucial. Moringa trees, central to Elton's vision, offer powerful antioxidant properties and serve as a pioneer species resilient to harsh environmental conditions. Investments in rural communities and conscious consumerism are pivotal avenues through which deforestation can be countered and sustainably transformed into profitable enterprises. Elton's methodologies illustrate how integrating earth repair sciences into commerce could effectively tackle global malnutrition, poverty, and ecological degradation. Notable Quotes: "The fate of our environment is entirely within our control." "As we destroy these forest ecologies, we're wiping out species off the face of the earth." "What I say to people is I just educate them, I teach them. And that has a major, major impact." "Through commerce and through ethical purchasing power, we can reverse deforestation." "I've been falling down that rabbit hole for the last 14 years and I'm still discovering new stuff about the Moringa plant every day." Connect with Aaron Elton: Linkedin - Aaron (H.E. Ambassador Dr.) Elton Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jul 16

Todays episode the main guest is the host, Rudy Mawer. A distinguished entrepreneur and marketing expert known for his success in building multimillion-dollar businesses. With a career that began in real estate and online fitness training in the UK, Rudy has since established thriving enterprises in the United States, including a marketing agency and multiple business divisions. Today, he is the CEO of a company boasting over 110 employees across entertainment, celebrity branding, and business education sectors. His commitment to personal growth and branding distinguishes him as a thought leader in leveraging digital marketing to build wealth and influence. Joined by Hilary Lane, Emmy-Award-Winning Report, as she interviews Rudy Mawer, exploring the entrepreneurial journey that enabled him to earn his first million at a young age and develop a prosperous business empire. Rudy shares his insights into mastering marketing, emphasizing the power of understanding digital advertising, social media, and email marketing as critical to business success. The conversation navigates through Rudy's early experiences, his strategic transition across industries, and the influential roles he undertakes today. Delve into the intricacies of brand building and discover Rudy's unique approach to creating a personal and enterprise brand that resonates deeply with audiences. With expertise in influencer marketing and business education, Rudy describes his ascent from a small-town entrepreneur into a renowned figure with a global impact. This episode unpacks the shift of traditional influencers who now focus on developing their own products instead of promoting other brands, tailored through Rudy's partnerships with top YouTubers. Listeners learn about Rudy's entrepreneurial philosophy and how AI is revolutionizing business operations, making it easier for entrepreneurs to achieve what once required large teams. Key Takeaways: Mastering marketing is key to entrepreneurial success, akin to nurturing personal health. Finding your niche and being distinctively yourself fuels brand growth and audience engagement. Transitioning from selling others’ products to creating personal brand products enriches equity and audience loyalty. AI technology presents transformative opportunities for small businesses, enabling efficiency and innovation. Overcoming entrepreneurial challenges requires resilience, creativity, and a willingness to embrace unique strategies. Notable Quotes: "You can't outsource [marketing]. Right? It's like outsourcing your own health." "I want people to think of us in five or 10 years of like business, money, making your life better." "Realizing your audience wants your stuff, not someone else's." "AI will automate so much that actually that personal touch and that uniqueness of you as an individual will become even more important." Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jul 10

Dusty Dawn, president of Firehouse Dolls, shares her innovative efforts to transform a traditional firefighter calendar into a platform promoting women in public service. Dusty discusses the creation of a community that empowers women through camaraderie and support, while navigating challenges within the male-dominated field. The episode also explores how Dusty is modernizing the business with social media and interactive children’s content, emphasizing charity work and educational initiatives. Listen for insights on leadership, resilience, and redefining perceptions of women in firefighting. CHAPTERS 4:14 - Building Community Through Interactive Children's Websites 6:30 - Empowering Women Through Community and Charity Initiatives 8:47 - Empowering Women in Male-Dominated Workplaces 13:19 - Challenges of Entrepreneurship and Social Media Criticism 14:04 - Balancing Leadership and Friendship in a Competitive Business 15:51 - Embracing DIY Filmmaking for Authentic Social Media Content 16:53 - Balancing Humor, Stress, and Education in High-Stakes Professions 19:46 - Innovative Business Models in Community-Focused Ventures Key Takeaways: Empowering Women in Public Service: Dusty Dawn has transformed Firehouse Dolls into a platform supporting real female firefighters, focusing on community, empowerment, and charity. Innovative Business Model: The once traditional calendar model is now a vibrant social initiative, integrating modern elements such as social media and interactive educational platforms for broader reach and impact. Community Building and Leadership: Dusty's leadership not only involves managing the organization but also nurturing a supportive sisterhood and potential community leaders. Educational Initiatives: Firehouse Dolls plans to launch interactive educational platforms like JuniorRescue.com to inspire future generations to join public service roles. Advocacy and Challenges of Women in Firefighting: The episode sheds light on the societal challenges women face in traditionally male-dominated professions and Dusty's efforts to reshape perceptions through visibility and storytelling. Notable Quotes: "These girls are not just a calendar. They deserve to be dressed up and look beautiful because this profession will kind of take your soul out of you if you let it." – Dusty Dawn "We are more than just a calendar. These girls are not that. And when you see them, when they show up and you start seeing how awesome they are, it's just insane." – Dusty Dawn "We're bringing education. I'm an active shooter survivor, and I am teaching a tactile emergency casualty care to educate the community as well." – Dusty Dawn "I want to go into a place where I can play with my kind of people and not have to just get past all the rest or get aggravated." – Dusty Dawn "The worst thing to do in this world is be alone when you're sick and broke. So we try to actually practice what we preach." – Dusty Dawn Resources: Firehouse Dolls Website: firehousedolls.com Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jun 26

About the Guest(s): Roselyn Sánchez is a talented Puerto Rican actress, singer, songwriter, producer, and writer, known for her dynamic presence in Hollywood. With nearly three decades in the entertainment industry, she has appeared in numerous television shows and movies, captivating audiences worldwide. Roselyn is also a co-host of the popular podcast "He Said Idio," where she explores family life, parenting, and the nuances of the entertainment world alongside her husband. Eric Winter is a respected actor and former firefighter, recognized for his dedication to both acting and entrepreneurship. Initially pursuing a career in medicine as a pre-med student at UCLA, Eric transitioned into the entertainment industry through modeling. He has starred in several TV shows and currently portrays Tim Bradford on ABC's "The Rookie." In addition to his acting career, Eric has recently ventured into entrepreneurship with the launch of his own brand, Palmer Public Rum. Episode Summary: Hollywood power couple Roselyn Sánchez and Eric Winter, explore the intersection of entertainment and entrepreneurship. The discussion delves into the realities of working in show business, the unpredictable nature of personal success, and the hard-earned lessons they've garnered throughout their careers. As they share their experiences, listeners gain insights into navigating both the entertainment industry and the challenges of starting a business. Roselyn and Eric candidly discuss the unpredictability of Hollywood, where talent and hard work don’t always guarantee success. They stress the importance of embracing the process and learning from setbacks. With Eric sharing his journey in launching Palm Republic Rum and Roselyn directing her latest film, the couple emphasizes that staying true to oneself and surrounding oneself with knowledgeable individuals is key in both acting and entrepreneurship. Their honest exchange highlights that, while the glitz of Hollywood may be alluring, the road to success is fraught with challenges that require perseverance and belief in oneself. Key Takeaways: Embrace the Process : Success in entertainment and entrepreneurship requires falling in love with the journey, including the inherent ups and downs. Authenticity is Key : Staying true to your identity and beliefs is crucial when navigating business ventures, especially personal brands. Surround Yourself with Experts : Recognizing one's weaknesses and enlisting knowledgeable partners can elevate a business and ensure a pathway to growth. Resilience in Adversity : Both guests share personal stories of rejection and setbacks, illustrating the importance of perseverance and not giving up. Entrepreneurship Requires Learning : Every entrepreneurial journey starts with small investments and learning from failures, emphasizing the growth mindset needed for success. Notable Quotes: "You have zero control over if you’ll be successful or not. All you can do is put in the work." – Eric Winter "At some point, you have to fall in love with the process, otherwise, you will never survive." – Roselyn Sánchez "You have to stay true to your identity and who you are... because when you allow anybody else to use your name and do whatever they want, you go to bed unhappy." – Roselyn Sánchez "There’s just zero control, there’s zero guarantee that you will ever be what you’ve signed up to be." – Eric Winter "What you have to think outside the box... if you really believe whatever you’re selling, go for it and don’t allow others to deter you." – Roselyn Sánchez CHAPTERS 2:22 - The Journey to Entrepreneurship 4:48 - The Unpredictable Journey of Success in Hollywood and Business 10:12 - Perseverance in Acting Despite Career Setbacks 15:52 - Staying True to Identity in Business Ventures 18:10 - Lessons From Failure 21:00 - The Power of Collaboration 23:36 - Entrepreneurial Lessons: Authenticity, Belief, and Embracing Delusion 25:39 - Entrepreneurship and Entertainment: Behind the Glitz and Glam Connect with Roselyn & Eric: palmrepublicrum.com IG - Ebwinter TIKTOK - ericwinter676 IG - Roselyn_Sanchez TIKTOK - Roselynsanchezofficial Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jun 19

Gene Kopczyk , an innovative entrepreneur, speaker, and bestselling author shares his inspiring journey from working midnight shifts at a donut shop to running a multimillion-dollar business empire. With a background in psychology and a personal history of being labeled as having ADD, Gene opens up about how he transformed what society saw as a limitation into his greatest entrepreneurial superpower. His ventures span across industries, including a pioneering flight school, and he’s renowned for fusing old-school trades with modern marketing strategies. In this powerful conversation, Gene discusses the myth of the "college-to-success" path, how traditional education failed him, and the real-world grit it took to create impact-driven businesses. They explore why ADD, often misunderstood in traditional settings, can lead to enhanced creativity and problem-solving. Gene's story is a masterclass in resilience, innovation, and breaking free from the limitations imposed by conventional thinking. CHAPTERS 02:04 – The Trap of the Traditional Success Path 04:11 – From Donut Shops to Million-Dollar Ideas 06:17 – Scaling Across States: Hiring and Expansion 08:12 – Flight School Inspiration & Why It All Started 10:01 – The ADD Advantage Explained 12:06 – Emotional Intelligence: We're Still 4-Year-Olds 14:23 – Why the School System Failed Creative Thinkers 16:49 – Changing the Narrative Around “Special Needs” Connect with Gene: Therealgene.com therealgene01@gmail.com Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jun 12

Martin Kove , a legendary actor best known for his iconic role as John Kreese in The Karate Kid and Cobra Kai. With over 200 screen credits and decades in the entertainment industry, Kove shares the deeper values behind his success—tenacity, passion, and perseverance. From humble beginnings and early career challenges to launching new ventures alongside his son, Kove paints a picture of unwavering determination in the face of industry setbacks. In this inspiring episode, Martin opens up about rejection, resilience, and redefining "making it" as earning the respect of one’s peers. He also discusses his latest projects, including a new graphic novel and cigar line called The Prodigal Son . With stories of near-misses, tough auditions, and late-in-life creativity, Martin’s message is clear: never stop pursuing your dream, no matter how long it takes or how many times you hear “no.” CHAPTER TITLES 02:10 – From Brooklyn to Hollywood: Martin’s Early Drive 04:00 – What My Agent Told Me That Changed Everything 06:15 – You’ll Get Rejected 9 Times—Here’s How I Handled It 07:40 – Audition Nightmares: “I Was Flat” 09:05 – The Harsh Truth: You Might Never Make It 10:10 – The Talk with My Wife That Shifted My Mindset 11:20 – Why Respect Mattered More Than Fame 12:30 – You Gotta Love the Journey, Not Just the Win 13:30 – Living the Red Life in Hollywood’s Chaos 14:40 – How Cobra Kai Reinvented My Career Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

May 26

Brian Tracy’s journey to success is rooted in timeless principles of personal development, starting with the importance of dreaming big and cultivating a powerful mindset . He emphasizes that individuals become what they consistently think about, making focused, positive thinking essential for achieving long-term goals. He identifies self-discipline as the most critical quality for success, a trait he honed through real-world experience, including a story about leading a team to sell more soap than anyone else in the country. Coming from humble beginnings, Brian learned to transform failure into feedback, viewing rejection as a stepping stone to mastery in sales and personal growth. The core of his leadership philosophy is encapsulated in Brian’s Triangle Method , a simple yet powerful framework for success built on clarity, competence, and concentration. This method, along with his refined sales system, has helped countless individuals build wealth and independence. He shares specific strategies for becoming a millionaire , including consistent goal setting and bridging "the implementation gap"—the difference between knowing what to do and actually doing it. By focusing on disciplined action and continuous improvement, Brian not only created wealth for himself but empowered others to do the same, leaving a legacy of practical wisdom for aspiring leaders. CHAPTERS 02:13 - Dream Big Dreams 03:49 - You become what you think about 05:24 - The most important quality you can have 08:03 - Selling The Most Soap in the Nation 09:55 - Humble Beginnings 12:31 - Learning From Rejection 15:15 - Case Study of Brian's Sales System 17:30 - Brian's Triangle Method 20:30 - Brian Making People Rich 22:30 - Brian’s Tips for Becoming a Millionaire 27:50 - The implementation gap 31:15 - End of show Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

May 22

Harold Perrineau , acclaimed actor best known for roles in Lost , Oz , and Romeo + Juliet , joins the show for an inspiring and deeply personal conversation. From humble beginnings and being misunderstood as a “weird dancer” to becoming a staple in some of television and film’s most groundbreaking projects, Harold opens up about the grit, passion, and occasional luck that shaped his path. He reflects on his time in theater, challenges in breaking out of typecasting, and what it was like to work with legendary talents like Baz Luhrmann, Leonardo DiCaprio, and Anthony Hopkins. Throughout the interview, Harold dives into his evolution not just as an actor, but as an entrepreneur and creator. He shares unforgettable moments—like being recognized by Morgan Freeman and getting praise from Denzel Washington—and how they affirmed his journey. He also discusses his recent hit show FROM , what’s next for his production projects, and drops empowering advice for anyone building a career or business from the ground up: stay engaged, stay interested, and never stop building. It’s a masterclass in passion and perseverance. CHAPTERS 02:12 – Early Struggles and Theater Roots 04:46 – Being Typecast and Breaking Out 07:11 – Acting in 'Oz' and Its Challenges 09:32 – Playing Mercutio in ‘Romeo + Juliet’ 12:07 – Working with Leonardo DiCaprio & Baz Luhrmann 14:29 – Landing Iconic Roles and Staying Grounded 16:59 – The Power of Luck in an Acting Career 19:03 – Meeting Morgan Freeman & Denzel Washington 21:00 – Advice for Aspiring Entrepreneurs 23:17 – ‘FROM’ and Unexpected Success Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

May 15

Howie Mandel, the legendary comedian, actor, and entrepreneur, joins the conversation to share insights into his unique journey through business, mindset, and cutting-edge technology. Throughout the episode, Howie opens up about his approach to success, emphasizing the importance of decision-making, mindset shifts inspired by Rich Dad Poor Dad , and the value of doing work that genuinely excites you. He offers listeners a glimpse into his passion for real estate, smart investing, and taking steady steps towards their goals. A highlight of the discussion is Howie’s involvement with Proto Holograms, the innovative company behind real-time holographic technology that’s changing entertainment, medicine, and commerce. He explains how Proto’s tech goes beyond traditional holograms like the Tupac Coachella projection, making immersive communication accessible to everyone. The episode closes with Howie’s thoughtful reflections on legacy, encouraging listeners to live fully in the present instead of just waiting for the weekend. CHAPTERS 01:12 - Welcoming Howie 01:58 - The Game of Business and Success 4:05 - Decisions Create Destiny 5:24 - Taking One Step at a Time 8:10 - Rich Dad Poor Dad & The Mindset of Money 10:00 - Assets & Liabilities 13:20 - Doing Work That Excites You 14:39 - Everything is Real Estate 17:22 - Investing in Company Who Produced Tupac Hologram 20:00 - Proto’s Innovation 24:15 - Companies Utilising Proto's Technology 25:15 - Howies Future Vision for Proto 27:22 - What does Howie want his legacy to be? 29:45 - Stop Living For The Weekend & Live Now Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

May 1

SUMMARY Julie Edmonds, an expert in energy healing and hypnotherapy shares her transformative approach to mindset, energy, and subconscious healing. Having grown up in a spiritually active home in Louisiana and later becoming a certified hypnotherapist while building a large sales organization, Julie brings a unique mix of intuition and business acumen. She discusses how she helps high-performing individuals overcome internal blocks like procrastination, stress, and chronic issues by tapping into the subconscious mind and energy work. Throughout the episode, Julie emphasizes the interconnectedness of energy and mindset. She explains her three-step process—investigate, interrupt, and install—to shift limiting beliefs and enhance personal energy. Julie and Rudy dive into real-life examples, including managing stress in business and using the alpha brainwave state to access deeper healing. The conversation sheds light on how tuning into your energy and managing subconscious patterns can elevate performance in all areas of life—from business to personal well-being. CHAPTERS 02:04 – Haunted Beginnings: Julie's Spiritual Childhood 04:54 – Tapping the Subconscious for High Performance 07:21 – Can You Think Yourself Healthy? 09:47 – Overreactions and Emotional Triggers Explained 12:01 – Julie’s 3-Step Formula to Rewire Your Mind 14:27 – Real-World Scenarios: Stress in the Workplace 17:01 – How to Pause, Breathe, and Take Back Control GUEST DETAILS SOCIALS - Julieedmonds_ Website - Healinglifetherapy.com PEOPLE MENTIONED Marissa Peer Dr Joe Dispenza Andrew Huberman Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Apr 25

Vivian Phillips, a transformational leader and spiritual strategist. Here to discuss a vital shift in entrepreneurship: moving from a profit-driven to a purpose-driven mindset. Vivian shares her personal journey, explaining that her path was more a manifestation of destiny than a strategic plan. Throughout the episode, she highlights the societal conditioning that pushes people towards profit and how true fulfillment comes from aligning business and life with deeper purpose and spiritual calling. Vivian dives into why entrepreneurs often lose sight of their original passion and how they can reconnect with it. She offers actionable advice, such as taking purpose activation surveys, embracing pivots, and seeking spiritual alignment rather than chasing external validation. Together, they unpack the importance of redefining success beyond money, fostering personal transformation, and creating a legacy grounded in meaningful impact. CHAPTERS 02:28 - Stepping Into Destiny 04:20 - Why Society Conditions Us Toward Profit 06:25 - Awakening the Shift: Capitalism, Religion, and Purpose 08:08 - Finding Your Path Through the Purpose Activation Survey 10:07 - The Spiritual Dimension of True Purpose 12:11 - From Inner-City Roots to Spiritual Strategist 13:27 - Facing the Fear of Pivoting Your Life Path 15:07 - Spiritual Coaching: The New Frontier for Entrepreneurs GUEST DETAILS IG - ms_vivianphillips Website - https://www.msvivianphillips.com/ Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Apr 21

Atena Pegler , an AI strategist and founder of Yours Business Lab, shares her revolutionary insights on using AI to scale businesses. She has helped thousands of entrepreneurs leverage artificial intelligence, discusses how her team of only three people built a 7-figure company by systemizing marketing, automating operations, and capitalizing on AI-powered software. She emphasizes the power of modeling successful funnels, using top-performing email sequences, and enhancing copy generation through multi-language AI models. The conversation dives deep into how entrepreneurs can streamline workflows with AI, even with lean teams. Atena also unpacks the incredible success of her community built on the School platform—growing it to 8,000 members in 110 countries in just months. She explains how strategic observation, ranking tactics, and funnel-less lead generation contributed to this meteoric rise. Whether it's mastering webinars or transforming marketing campaigns, Atena’s story offers a roadmap for founders ready to scale with smart, efficient tools. Connect with Atena: Skool - AIpreneurs https://lab.aipreneurs.com/ Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Apr 18

SUMMARY Keith Duke and Mike Patrick, co-founders of Vital Coat. With decades of experience in construction and wood preservation, the long-time friends turned business partners have created a revolutionary home maintenance product line. Their flagship offering, a roof coating that significantly extends the life of shingles, has landed them in major retailers like Home Depot and other big box stores across the country. Throughout the episode, Keith and Mike delve into the trials and triumphs of launching a product that challenges industry standards. They share candid stories of early failures, accidental discoveries, and the persistent hustle that fueled their success. The duo offers valuable insights on scaling a product-based business, navigating partnerships, and staying grounded in their mission: creating eco-friendly, high-performance solutions that empower everyday homeowners. CHAPTERS 02:03 – Creating a Game-Changing DIY Product 04:24 – From Best Friends to Business Partners 06:11 – The Accidental Breakthrough That Changed Everything 08:02 – Breaking Into Big Box Stores 10:03 – Dealing with Doubt and Daily Challenges 12:05 – Building an All-American, In-House Brand 14:05 – Where to Find Their Life-Changing Products Connect with Keith & Mike: Website: www.vitalcoat.com Facebook: Vitalcoat Instagram: Vitalcoat Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Apr 16

Polly Benson, a passionate occupational therapist turned entrepreneur shares her incredible journey of invention, impact, and business growth. Creator of the LegiLiner , a unique rolling ink stamp that helps children develop consistent handwriting, Polly has influenced over a million young lives through her innovation. With a heart for service and a mind for strategy, her mission blends education, creativity, and purpose. Throughout the episode, Polly and Rudy dive deep into the business lessons she's learned—especially the concept of "Who, not How" , which emphasizes leveraging others' strengths to grow faster. They discuss the challenges of scaling, hiring, protecting intellectual property, and creating a true business—not just a product. Polly also opens up about setbacks like copycats on Amazon, and how she bounced back by focusing on community-building, memberships, and value-driven entrepreneurship. CHAPTERS 01:06 – The LegiLiner Entrepreneur journey 03:09 –The Power of “Who Not How” 05:05 – Invest in your business through other’s expertise 06:02 – What’s a great first hire? 07:10 – The smart way to grow your business- don’t do it all yourself. 08:28 – You don’t have a business, you only have a product. Growth through adding value. 10:48 – Email is an asset. 12:06 – Challenges: dealing with Copycats & Creative Confidence to compete. 13:36 – Legacy Over Profit: Fight back with strategies 14:39 – How to contact LegiLiner Connect with Polly: IG: @LegiLiner TT: @LegiLiner FB: @Legi-Liner YouTube: @LegiLiner www.LegiLiner.com for products www.LegiLiner.net for membership information

Apr 11

SUMMARY Garret J. White, entrepreneur, speaker, and founder of Wake Up Warrior , joins the show to deliver one of the most raw, honest, and transformational interviews in recent memory. Known for his direct, no-BS approach to helping men reclaim power across their business, body, and relationships, Garret unpacks the origin story of his own breakdown—and the breakthrough that followed. From being millions in debt and emotionally destroyed, to launching a global movement for men, Garret reveals what it really takes to lead as a modern man. Throughout the episode, he dives into what it means to live the "Warrior’s Way"—a four-part framework that empowers men to find balance and build legacy. He opens up about the moment he hit rock bottom, the pivotal decisions that changed his life, and why so many men today are quietly suffering. From business and marriage to fatherhood and faith, this conversation goes beyond self-help—it’s a roadmap for transformation. The episode concludes with a powerful announcement of The Man Arena Tour , a nationwide event aiming to reignite purpose and leadership in men across America. CHAPTERS 02:35 – The Real Wake-Up Call 05:01 – When Business Success Isn’t Enough 07:37 – From Powerless to Powerful 10:43 – The Rise of the Warrior Framework 14:15 – Training Men to Lead Again 18:21 – Balancing Business, Marriage & Fatherhood 22:47 – Breaking Through the Bullsh*t 27:04 – The $3K Gamble That Changed My Life 31:16 – Sleeping in the Park, Betting on Himself 36:00 – The Man Arena Tour Connect with Garret J. White: Website: https://www.wakeupwarrior.com Instagram: @garretjwhite YouTube: Wake Up Warrior Official Podcast: Warrior Week Podcast Event Site: https://manarenatour.com Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Apr 8

SUMMARY Mark Kohler, a top tax attorney, CPA, and best-selling author, joins the show to break down powerful tax and wealth-building strategies specifically for entrepreneurs and high-income earners. With decades of experience simplifying tax law for the everyday business owner, Mark dives deep into how smart structuring and proactive planning can help you legally pay less in taxes while building generational wealth. Throughout the conversation, Mark unpacks how to leverage S Corporations, write off daily expenses, and even pay your kids while saving thousands annually. He also walks through advanced retirement strategies like the Mega Backdoor Roth and self-directed accounts that allow investments in real estate, crypto, and even cows. This episode is packed with golden nuggets for anyone earning between $250k to $1M+ looking to get serious about long-term financial freedom and bulletproofing their wealth. CHAPTERS 02:35 – How the Rich Pay Less in Taxes (Legally) 04:54 – Tax Write-Offs You Didn't Know You Could Take 07:21 – Why You NEED an S Corporation ASAP 09:40 – How to Legally Pay Your Kids & Save on Taxes 12:08 – Real Estate + Business = The Ultimate Wealth Hack 14:37 – How to Write Off Travel, Dining & Your Home Office 17:02 – Buying Cows & Crypto with Your Retirement Accounts 19:00 – Mega Backdoor Roth Explained Simply 21:08 – What to Ask Your Accountant if You Make Over $250k 23:10 – Should You File a Tax Extension This Year? GUEST DETAILS Website : https://markjkohler.com YouTube : Mark J Kohler (500k+ subscribers) Instagram : @markjkohler Books : The Tax and Legal Playbook , The Business Owner’s Guide to Financial Freedom Podcasts : The Directed IRA Podcast Main Street Business Podcast Live Events : Hosts 2 affordable national conferences annually Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Apr 3

SUMMARY Angela Ardolino, a passionate entrepreneur, holistic pet wellness expert, and founder of CBD Dog Health, shares her journey from frustrated pet parent to industry-disrupting CEO. Angela began her mission after her own dog was diagnosed with cancer and traditional vets offered no real alternatives. Determined to find a solution, she took matters into her own hands, eventually formulating products that have now helped thousands of pets. In this candid conversation, Angela opens up about the resistance she faced from traditional veterinarians, the overwhelming importance of education in a misunderstood industry, and how she built a fiercely loyal customer base. She also dives into marketing tactics that helped her 4X customer value, the power of storytelling through real-life testimonials, and the challenges of being a woman trying to break into an industry dominated by skepticism and red tape. It's an inspiring deep dive into brand-building, perseverance, and true grassroots impact. CHAPTERS 02:35 – The Unexpected Start of a Pet Wellness Empire 04:54 – Formulating a Natural Solution for Her Own Dog 07:21 – From Skepticism to Success: Vet-Approved Remedies 09:43 – Tackling Misinformation and Standing Out in CBD 12:05 – Building a Brand Through Education, Not Just Products 14:40 – Hiring for Mission, Not Just Skills 17:02 – How to Market When the Industry Says No 19:29 – Subscriptions, Campaigns & Customer Love Stories 21:53 – Big Business Meets Holistic Healing: The Tensions 24:06 – Hard Lessons & Sexism in Entrepreneurship Connect with Angela Ardolino: Founder of: CBD Dog Health – CBD & holistic pet wellness products MycoDog – Mushroom & adaptogen pet supplements Website for Education & Protocols: AngelaArdolino.com Podcast: Your Natural Dog Socials: Instagram: @angelaardolino Facebook: CBD Dog Health YouTube: Your Natural Dog Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Mar 27

SUMMARY Nick Huzar, the CEO and co-founder of OfferUp, a widely popular local marketplace app, joins the podcast to discuss his journey and offer insights into the company’s rapid growth and development. Known for its easy-to-use platform, OfferUp has made waves in the online marketplace industry, and Huzar shares the early days, how the idea came together, and the evolution of the platform. He dives into their strategic moves and explains how they transformed OfferUp from a simple online marketplace into a dynamic, visually engaging treasure hunt-like experience that encourages people to interact more frequently with the app. Throughout the conversation, Huzar delves into the company’s focus on vertical expansion, exploring services like home improvement and local jobs. He also touches on the importance of continuous innovation and experimentation, even as the company grows. Emphasizing the need for calculated risks, Huzar recounts the challenges of team building, especially dealing with toxic hires, and explains how they found success by betting on the right people. The discussion is a deep dive into the highs and lows of entrepreneurship, with valuable lessons on leadership, failure, and scaling a business. CHAPTERS 02:35 - Building OfferUp: The Journey from Idea to Launch 04:56 - Creating a Visual Experience for Users: OfferUp’s Social Media Shift 07:23 - Expanding Beyond Shopping: Offering Local Services 09:10 - Scaling OfferUp: Testing New Vertical Markets 11:37 - Navigating Risk and Innovation: How OfferUp Stays Fresh 14:00 - The Entrepreneurial Mindset: From Startup to Industry Leader 16:05 - Learning from Failures: Offering New Opportunities Despite Setbacks 18:40 - The Importance of People: How Team Building Defines Success 21:05 - Big Bets and Small Wins: The Secret to OfferUp’s Growth 23:30 - Embracing Failure: The Stories of OfferUp’s Bumpy Road to Success GUEST DETAILS Website: OfferUp LinkedIn: Nick Huzar X: @NickHuzar Instagram: @NickHuzar OfferUp Social Media: X: OfferUp Instagram: OfferUp Facebook: OfferUp Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Mar 20

SUMMARY Justin Day, founder of Swarm System, joins the show to unpack the systems and mindset shifts that have helped him build and scale his business with intention. With a background in operations and deep knowledge of automation, Justin offers a refreshing, tactical take on how entrepreneurs can avoid burnout while still growing their impact and income. In this episode, Justin shares his journey from solo operator to systems-driven founder. He dives into how Swarm System helps entrepreneurs offload low-value tasks, leverage their time, and build businesses that don't rely solely on their personal effort. Along the way, he and the host discuss the realities of delegation, the power of structured thinking, and how to install systems that actually stick. CHAPTERS 02:00 – From Freelancer to 6-Figure Agency 04:12 – Scaling Through Word of Mouth 06:03 – Building a Rockstar Team 07:55 – The Mindset Shift to CEO 09:04 – When to Hire (and Who to Hire First) 10:30 – Systems That Saved the Business 11:48 – Posting Content Even If It Sucks 12:50 – Leveraging AI to Automate Work 13:44 – Creating Offers That Sell Themselves Connect with Justin: Biz Instagram: Swarmsystem.ai Instagram : Justindaydigital Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Mar 10

SUMMARY Julie Hutchinson, an expert in neuroscience, resilience training, and high-performance coaching, joins the conversation to share powerful insights on optimizing mindset, stress management, and sleep for business success. With a background in sports science and biofeedback, she dives into the importance of rewiring the brain, controlling emotional responses, and using data-driven techniques to improve overall well-being. She emphasizes that entrepreneurs often hold onto stress and setbacks longer than necessary, which can negatively impact decision-making and performance. The discussion also highlights the underestimated power of sleep, with Julie explaining the neuroscience behind brain waves, recovery, and cognitive function. She shares practical strategies for optimizing sleep quality, including tracking sleep patterns, leveraging supplements, and understanding how the body stores stress. Listeners also get an introduction to her programs, including the Resilient Transformation Academy and the Becoming Supernatural course, designed to help leaders shift from survival mode to peak performance. CHAPTERS 02:35 – The Power of Mindset in Business 05:12 – Overcoming Setbacks and Building Resilience 07:45 – The Link Between Thoughts, Emotions, and Performance 10:18 – Why Entrepreneurs Struggle with Letting Go 12:56 – How Stress Impacts Decision-Making and Health 15:29 – The Science Behind Sleep and High Performance 18:03 – Why Some CEOs Only Sleep 3 Hours (And Why It’s a Mistake) 20:40 – How Sleep Affects Business Success and Physical Health 23:17 – The Secret Behind High Energy and Productivity 26:00 – Unlocking Your Full Potential with Neuroscience GUEST DETAILS Full Name - Julie Hutchinson Socials - Juliehutchinson Website - coreperformance.us Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Mar 6

SUMMARY Filip Lundstedt, a seasoned insurance strategist and entrepreneur, joins the podcast to break down the hidden opportunities in insurance that most people overlook. With years of experience working for major providers before going independent, Filip shares why traditional insurance models often work against consumers and business owners. He explains his "Gift Box" strategy, which layers catastrophic insurance, indemnity policies, and wellness programs to provide maximum protection while lowering costs. In this conversation, he also dives into smart financial moves for entrepreneurs, including how business owners can use tax codes to cut costs and even get paid through insurance. He reflects on a major career mistake—losing 800 clients overnight—and how that moment shaped his path to success. The discussion wraps up with insights on personal development, the importance of investing in oneself, and why success is about strategic thinking rather than luck. CHAPTERS 02:35 - The Strategy Behind High-Stakes Insurance 04:54 - Why Most People Overpay for Health Coverage 07:21 - The "Gift Box" Approach to Insurance Planning 09:43 - How the Wealthy Protect Themselves Differently 12:05 - Business Owners’ Secret to Reducing Insurance Costs 14:27 - The Tax Loophole That Pays for Employee Benefits 16:52 - How to Turn Insurance Into a Profit Opportunity 19:18 - The Biggest Mistake That Cost Me 800 Clients 21:42 - The Power of Personal Development in Business 24:08 - The #1 Lesson I’d Tell My Younger Self GUEST DETAILS Full Name - Filip Lundstedt Instagram (Personal) - ftlunds Instagram (Business) - Pro_care_consulting Linkedin - Filip Lundstedt Website - procare.consulting Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Mar 3

SUMMARY Mahesh Guruswamy, a seasoned tech leader and author, joins the podcast to share invaluable insights on entrepreneurship, business strategy, and hiring for success. With a background in major tech companies like Amazon, Mahesh has a unique perspective on what it takes to scale a business, the common pitfalls entrepreneurs face, and how to build a winning team. Throughout the episode, Mahesh dives deep into the importance of market research, why competitor analysis is crucial, and why being first to market isn't always the best move. He also shares hard-earned lessons from his own entrepreneurial journey, including financial struggles and how he turned them into a driving force for success. Whether you're a startup founder or looking to scale your business, this episode is packed with practical advice you can apply immediately. CHAPTERS 02:35 - The Harsh Reality of Entrepreneurship 05:10 - Why Most Entrepreneurs Skip Market Research 07:45 - How to Identify a Winning Business Idea 10:20 - Why You Shouldn’t Always Be First in the Market 12:55 - The Power of Competitor Analysis 15:30 - Hiring Your First Tech Person: What to Look For 18:05 - The “Plumber” Approach to Early-Stage Tech 20:40 - The Biggest Lesson from Amazon’s Work Culture 23:15 - Overcoming Financial Hardships & Learning from Failure 25:50 - How to Deliver Bad News & Still Win in Business GUEST DETAILS Website: MaheshGuruswamy.com Book: How to Deliver Bad News and Get Away With It (Available on Amazon, Barnes & Noble) Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Feb 27

SUMMARY Matthew Wadiak, co-founder of Blue Apron, joins the show to share his incredible journey of building one of the most well-known meal kit services in the world. He discusses the highs and lows of scaling a startup, including the challenges of logistics, fulfillment, and the process of taking a company public. From wild customer service nightmares to the pressure of keeping innovation alive while preparing for an exit, Matt provides an unfiltered look at the realities of running a high-growth business. Now, he’s onto his next big venture—Capsule, a new sustainable beverage company tackling the problem of plastic waste in packaging. With years of research and patented technology, Matt is revolutionizing how we consume drinks by replacing traditional plastic bottles with innovative, eco-friendly pod systems. He shares invaluable insights on entrepreneurship, leadership, and the importance of staying adaptable in an ever-changing business landscape. CHAPTERS 02:35 - The Early Hustle: From Startup to Scale 05:12 - The Two Worlds of a Growing Business 07:43 - Logistics Nightmares: A Rodent Tale Gone Wrong 10:26 - Surviving the Chaos of a Rapidly Scaling Business 13:05 - Lessons from Taking a Company Public 15:47 - The Biggest Pitfalls When Preparing for an Exit 18:22 - From Blue Apron to Innovation: A New Sustainability Mission 20:58 - Revolutionizing Beverage Packaging: The Birth of Capsule 23:40 - The Hardest Lessons in Entrepreneurship 26:19 - Final Advice for Entrepreneurs: What I’d Tell My Younger Self Connect with Matthew Wadiak: Website: www.blueapron.com X: @MWadiak Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Feb 24

SUMMARY Carter Cofield, a tax strategist and financial expert, joins the show to break down the biggest tax-saving strategies that business owners and entrepreneurs often overlook. He shares his personal journey, detailing the mistakes he made early on by hiring cheap, ineffective accountants and the costly process of fixing those errors. His insights focus on proactive tax planning, leveraging legal loopholes, and ensuring financial organization to maximize profits and minimize liabilities. Beyond taxes, the conversation dives into business-building fundamentals, emphasizing the importance of hiring the right team to scale beyond seven figures. Cofield also reveals his top strategies for social media success, explaining how consistency and daily engagement transformed his online presence into a powerful business tool. Whether you're an entrepreneur looking to save money on taxes or an aspiring business owner aiming to grow online, this episode delivers actionable insights that can change your financial future. CHAPTERS 02:35 - The Mindset Shift That Changed Everything 04:50 - How Taxes Can Make You Rich 07:15 - The Tax Loopholes You’re Not Using 09:30 - How to Avoid Costly Tax Mistakes 11:45 - The Secret to Staying Organized with Finances 14:00 - The Right Way to Write Off Big Purchases 16:20 - Finding the Best Tax Strategist (And Avoiding Bad Ones!) 18:40 - Building a Multi-Million Dollar Business from Scratch 20:55 - Social Media Secrets for Explosive Growth 22:30 - Where to Find the Best Tax Advice GUEST DETAILS Guest Name: Carter Cofield Company: Melling & Money YouTube: Melling & Money Instagram: @Cofield_Advisor Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Feb 20

SUMMARY Matt Steffanina, a world-renowned dancer, choreographer, and YouTube sensation, joins the conversation to share his journey from an awkward beginner to a global dance icon. He dives into how he built his massive online presence, the power of giving away value for free, and why connecting authentically with an audience is crucial for long-term success. From early struggles to viral success, Matt reveals the mindset shifts that helped him turn his passion into a thriving business. Throughout the discussion, Matt also opens up about the challenges of entrepreneurship, including losing his first YouTube channel and having to start from scratch. He offers valuable insights on how creators can monetize their brand beyond sponsorships, emphasizing the importance of unique selling propositions (USP) and community engagement. He also shares his personal growth journey, highlighting the importance of mental well-being, balance, and taking the time to step back from the hustle to generate new ideas. Whether you're an aspiring content creator or an entrepreneur, Matt’s story is packed with lessons on resilience, creativity, and strategic growth. CHAPTERS 02:30 - From Hobby to Viral Sensation 04:45 - The Power of Talking on Camera 07:10 - Giving Away Value for Free – The Ultimate Growth Hack 09:35 - How to Build a Loyal Community That Buys from You 12:00 - Going Beyond Swag: Turning Influence into a Brand 14:25 - The Struggles of Entrepreneurship Nobody Talks About 16:50 - Bouncing Back After Losing Everything 19:15 - The One Business Lesson I Wish I Knew Earlier 21:40 - The Secret to Work-Life Balance as a Creator 24:05 - From Awkward Beginner to Dance Superstar GUEST DETAILS Guest Name: Matt Steffanina Instagram: @MattSteffanina YouTube: Matt Steffanina Website: www.dncr.com DNCR App: app.dncr.com Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Feb 17

Jay Abraham is a renowned business strategist, marketing expert, and author known for his work in helping companies maximize their profitability, optimize their sales strategies, and build long-term sustainable growth. With over 40 years of experience, he has worked with thousands of businesses, including small startups and major corporations, to unlock their potential and create scalable systems. CHAPTERS 02:15 - Importance of Relationship Building in Business 04:30 - The Power of Optimizing the Sales Funnel 07:05 - Identifying Sunk Costs in Business Growth 09:20 - Reclaiming Lost Opportunities: How to Maximize ROI 12:00 - The Role of Customer Lifetime Value (LTV) 14:15 - Building Long-Term Relationships for Sustainable Growth 17:35 - Focusing on High-Quality Leads vs. Quantity 20:10 - Mindset Shifts to Multiply Business Success 23:50 - How Small Businesses Can Get Higher Multiples 26:30 - Turning Lifestyle Businesses into Sellable Assets Connect with Jay Abraham: Website : www.abraham.com Twitter : @TheJayAbraham LinkedIn : Jay Abraham Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Feb 13

SUMMARY Maggie Perotin, a business and leadership coach and founder of Stairway to Leadership, joins the podcast to share her journey from corporate burnout to becoming a high-performance coach. With years of experience, Maggie brings practical insights into managing time and energy to achieve success in both business and personal life. Throughout the conversation, Maggie emphasizes the importance of task prioritization, tracking time, and delegating low-value tasks. She discusses how high performance isn’t just about working non-stop but about balancing intense work periods with strategic rest. The episode covers actionable tips for entrepreneurs who want to optimize productivity without burning out. CHAPTER TITLES 02:01 - Maggie's Corporate Burnout and Path to High Performance 04:14 - The Importance of Task Tracking for Entrepreneurs 06:33 - Maximizing Time Utilization for Business Owners 08:25 - The Golden Rule of Task Delegation 10:03 - High Performance: Finding Balance Between Work and Life 12:17 - How Rest and Relaxation Fuel Productivity 14:12 - Periods of Intensity vs. Rest in Business 15:00 - Mastering the Morning for Maximum Productivity 16:00 - Weekly Planning to Conserve Mental Energy 18:45 - The Role of Habits in Sustaining High Performance GUEST DETAILS FULL NAME Maggie Periton SOCIALS Stairwaytoleadership maggieperiton WEBSITE stairwaytoleadership.com Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Feb 10

Tanner Chidester, a successful entrepreneur and business scaling expert, shares his valuable insights on how to effectively navigate the challenges of growth. He discusses everything from optimizing ad campaigns to balancing core and new products, offering actionable strategies to scale businesses without overloading. Tanner also emphasizes the importance of strong leadership and the right team dynamics, giving advice on how to build and manage a high-performing team that drives success. As the conversation continues, Tanner delves into his experiences with licensing, joint ventures, and pivoting into new industries. He highlights the importance of adapting to shifting business landscapes and earning customer trust, especially in the post-COVID world. With his wealth of experience, Tanner offers practical advice for entrepreneurs looking to grow, diversify their portfolios, and thrive in an ever-changing marketplace. CHAPTERS 02:34 - Starting With the Right Products: How to Identify Market Demand 05:29 - Scaling Through Ads: When to Optimize and When to Stop 08:43 - Finding the Right Balance Between Core and New Products 11:12 - The Power of Licensing: Expanding Without Extra Work 14:00 - Joint Ventures: Leveraging Existing Talent for Success 17:22 - The Key to Leadership: Building and Managing a Great Team 19:01 - Staff Overload: Why Less Is More When Building Teams 21:18 - Scaling Through Smart Hiring: Why It’s All About A-Players 23:05 - Trust in Business: How to Overcome Growing Skepticism 25:37 - The Changing Landscape of Coaching and Online Services Connect with Tanner Chidester: IG - tanner.chidester WEBSITE - https://tannerchidester.com/ Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Feb 6

Justin Colby, a highly successful real estate investor, entrepreneur, and podcast host, joins the show to share his insights on podcasting, marketing, and business growth. With years of experience in coaching and building a strong online presence, he discusses how he transitioned from real estate into the content creation and coaching space, charging premium rates for his expertise. He breaks down the importance of personal branding and audience indoctrination, explaining how consistency and authenticity are key factors in building trust and ultimately converting listeners into clients. Throughout the conversation, Justin dives deep into strategies for monetizing a podcast, using content to generate leads, and leveraging automation tools like ChatGPT to create worksheets and marketing materials with ease. He emphasizes that podcasting isn’t just about content—it’s a powerful networking tool that can help entrepreneurs connect with industry leaders and potential business partners. Whether you’re looking to start a podcast, grow an audience, or scale a coaching business, Justin’s insights provide a roadmap for success. CHAPTERS 02:35 - The Power of Personal Branding in Coaching 05:10 - Monetizing Your Podcast: The Right Way 07:45 - Indoctrination & Building Audience Trust 10:20 - Selling Without Selling: The Subconscious Art of Persuasion 12:55 - Creating a Call-to-Action Strategy for Maximum Impact 15:30 - The Importance of Warming Up Your Audience 18:05 - Using ChatGPT & Automation to Streamline Content 20:40 - Why You Should Start a Podcast Now 23:15 - The Networking Superpower of Podcasting 25:50 - Where to Find Justin Colby & Closing Thoughts Connect with Justin Colby: Instagram: @thejustincolby Podcast: The Science of Flipping (Available on Apple Podcasts) Website: JustinColbyCoaching.com Other Podcast: Entrepreneur DNA (Available on Apple Podcasts) Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Feb 4

Natosha Navarro and Anisa Crespo, co-founders of the Million Dollar Moms Society, join the podcast to share their expertise in building and monetizing Facebook groups. The duo met online and combined their skills—organic growth and paid advertising—to create a thriving community. Throughout the conversation, they outline a structured three-step system for setting up and automating Facebook groups to maximize engagement and monetization. They debunk the myth that Facebook groups are outdated, providing insights into their continued relevance across different industries. The discussion also covers organic growth strategies, leveraging ads, and advanced tactics like retargeting potential customers to increase conversions. Their insights offer a clear roadmap for entrepreneurs looking to build successful online communities. CHAPTERS 02:36 - The Three-Step System for Facebook Groups 04:12 - Why Facebook Groups Thrive in 2025 06:03 - The Psychology Behind Online Communities 07:27 - How to Start a Facebook Group with No Followers 09:04 - Strategies to Grow a Facebook Group Organically 10:15 - Using Ads to Scale Facebook Groups 11:18 - Converting Group Members into Customers 12:09 - The Power of Social Proof in Communities 13:45 - Building an Email and SMS List from Your Group 15:21 - Advanced Tactics for Monetization Connect with Anisa & Natosha: milliondollarmom.org IG - milliondollarmomsociety Anisa IG - keepingupwiththecrespos Natasha IG - Natasha_marie_mdms PODCAST - Magnetize and Monetize Your Market Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jan 29

Daymond John, known for his role as a "Shark" on Shark Tank and his work with FUBU, shares his journey of entrepreneurship, brand-building, and balancing multiple ventures. He dives into his experience with acquiring businesses, helping entrepreneurs, and finding new ways to scale through licensing and partnerships. Daymond also touches on his health journey, highlighting how he manages to juggle his personal well-being with running successful enterprises, advising companies, and creating impactful programs. During the conversation, Daymond emphasizes the importance of branding, especially for high-level CEOs, and the necessity of having a public-facing persona to manage perceptions and create connections. He also explores how businesses can expand beyond just selling products, advocating for licensing deals, and strategic partnerships. Insights on virality, brand loyalty, and leveraging new technologies and trends like AI are also discussed, offering listeners actionable takeaways for growing and protecting their businesses. TIMESTAMPS: 02:00 - Daymond's Multifaceted Focus: Balancing Health and Business 04:15 - The Importance of Building Your CEO Brand 06:00 - Why CEOs Should Embrace Public Recognition 07:20 - Branding Secrets: Daymond’s Strategy for Virality 09:10 - Creating Sticky Brands and Viral Content 10:45 - Daymond’s Approach to Scaling Businesses 12:00 - Licensing as a Key to Expanding Your Brand 13:30 - How to Use Partnerships to Accelerate Growth 14:50 - The Power of Licensing for Entrepreneurs 16:00 - Daymond’s Vision for the Future: Expanding FUBU 17:00 - Link between Health & Entrepreneurship Connect with Daymond: Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jan 23

Chelsea Grayson, a distinguished business leader with vast experience in both law and high-profile executive roles, joins the podcast to discuss her impressive career trajectory. Having held CEO positions at major brands like True Religion, American Apparel, and Spark Networks, Chelsea now serves on several high-profile boards, including Beyond Meat. Throughout the conversation, she offers valuable insights into leadership and scaling companies, drawing from her experience running large organizations with thousands of employees. In addition to her corporate expertise, Chelsea emphasizes the importance of transparent communication, particularly in large companies. She also explores the nuances of leadership, such as the critical role of strategic delegation, the necessity of a strong CFO, and how to maintain a healthy company culture. Reflecting on her journey, she shares how navigating change and balancing innovation with stability have shaped her approach to leading big brands and guiding entrepreneurs through their own growth challenges. CHAPTER TITLES 02:00 - Introduction to Chelsea Grayson 04:11 - Career Evolution from Lawyer to CEO 06:13 - The Importance of Regular Communication 08:12 - Delegation and the Art of Scaling 10:08 - The Role of a Strategic CFO 12:05 - Addressing Company Culture 14:06 - Understanding the Role of a Board of Directors 16:01 - Speed vs. Stability in Big Companies 18:09 - Maintaining Entrepreneurial Innovation 20:00 - Managing Change in Large Organizations Connect with Chelsea Grayson: SOCIALS - Chelsea Grayson Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jan 20

Terry Rice, a business consultant and expert in helping entrepreneurs scale their offerings to attract larger corporate clients. Terry shares his journey of transitioning from small-scale engagements to working with big-name brands, providing listeners with practical advice on how to navigate this shift. He emphasizes the importance of understanding corporate culture, simplifying complex knowledge to add measurable value, and positioning yourself as a cost-effective solution compared to in-house teams. Terry also reflects on personal challenges, including being fired from Facebook, which led to a transformative period where he redefined his identity and success outside of traditional corporate roles. He introduces actionable strategies like the "wedge strategy," which involves using audits, training sessions, and speaking engagements as entry points to bigger deals. Terry’s candid insights on pricing, confidence, and delivering ROI make this episode invaluable for entrepreneurs looking to elevate their business and secure larger clients. CHAPTER TITLES 02:35 - The Importance of Understanding Corporate Language 04:32 - Breaking into Bigger Deals with Small Wins 06:18 - Lessons from Walmart: Creating Value Beyond the Obvious 08:12 - Why Simplifying Your Knowledge Wins Clients 10:04 - Building Client Trust Through Transparency 12:15 - Adjusting Pricing for Maximum Value 14:22 - Charging Your True Worth: Context and ROI 16:08 - Navigating Pricing Objections with Confidence 18:14 - Lessons Learned from Being Fired at Facebook 20:30 - Three Wedge Strategies for Breaking into Big Clients Connect with Terry Rice: https://terryrice.co/ SOCIALS - itsterryrice Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jan 14

Barbara & Andreas Dolleschal, founders of Zotter Chocolate and the e-commerce agency Smargesy, share their journey of scaling their chocolate business from $800K to $2.2M in annual revenue. They discuss how they crafted an "irresistible offer" that revolutionized their sales strategy, grew their email list from 4,000 to 25,000 subscribers, and leveraged influencer collaborations to create high-quality content at minimal cost. The conversation also highlights the importance of a smooth user experience and advanced payment options like Apple Pay to meet modern e-commerce standards. Facing setbacks like Hurricane Ian, which destroyed their warehouse and melted $17,000 worth of chocolate, the guests recount how they rebuilt their business in record time. Despite these challenges, they not only retained growth but also strengthened their resilience. The discussion concludes with insights into TikTok as a future marketing avenue, the vital role of technology in e-commerce success, and the creativity behind their 175 unique chocolate flavors. CHAPTER TITLES 02:35 - The Key to Crafting an Irresistible Offer 04:54 - Scaling from $800K to $2.2M: The Journey 07:21 - Email Marketing Strategies: Growing to 25K Subscribers 09:35 - The Power of Influencer Collaborations 12:10 - Repurposing Content for Maximum ROI 14:23 - The Challenges and Benefits of Building Brand Loyalty 16:47 - TikTok and the Future of Social Media Marketing 19:34 - E-commerce Tech: The Amazon-Inspired UX Formula 22:26 - Overcoming Setbacks: Lessons from Hurricane Ian 24:45 - A Flavorful Legacy: Chocolate Innovation and Business Resilience Connect with Barbara & Andreas: Zotterusa.com Smargasy.com Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jan 9

Daniel, an accomplished entrepreneur and founder of a leading subscription e-commerce brand, joins the discussion to share his journey of building a successful business from the ground up. With a focus on scaling sustainably and navigating the complexities of direct-to-consumer marketing, Daniel offers a candid look at the challenges and opportunities he has faced. He dives deep into the innovative strategies that have allowed his business to thrive, even as it transitions into new markets like food and beverage. His emphasis on customer experience and data-driven decision-making sheds light on how to stand out in competitive industries. In addition to sharing his entrepreneurial playbook, Daniel reflects on the personal side of running a business. He discusses lessons learned from hiring, emphasizing the value of attitude and potential over perfect resumes. His unique perspective on handling setbacks, shaped by overcoming personal health challenges, offers a refreshing take on maintaining balance and perspective. Aspiring entrepreneurs will walk away inspired by his insights into building resilience, adapting to change, and taking strategic risks. CHAPTER TITLES 02:35 - Starting the Entrepreneurial Journey 04:54 - Disrupting the Subscription Model 07:21 - Scaling and Maintaining Customer Experience 09:50 - Transitioning into Food and Beverage 12:14 - Direct-to-Consumer Marketing Strategies 14:38 - The Role of Partnerships in Growth 16:27 - Key Business Lessons for Entrepreneurs 18:39 - Hiring for Potential vs. Experience 21:01 - Learning to Handle Setbacks and Failures 23:40 - Advice to a Younger Self Connect with Daniel Broukhim: Fabfitfun.com Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jan 1

Happy New Year! In this episode, i delve into probably the most talked about thing right now, Goals! I delve deep into the importance of creating systems in various aspects of life to achieve long-term success. Rather than focusing solely on goals, the host emphasizes the value of building a consistent system that aligns with personal interests and values. Systems, when effectively implemented, provide structure and discipline that help individuals stay on track, even in the face of challenges. The key is to break down large goals into smaller, more manageable tasks that fit into a sustainable routine, allowing progress to happen steadily over time. The episode also touches on the balance between goal-setting and systems-building, suggesting that achieving success isn't just about reaching specific milestones but about creating habits and routines that foster growth. The host advises listeners to be cautious of chasing goals they dislike, as this can lead to burnout and a lack of motivation. Instead, they should focus on creating systems that are both enjoyable and practical. Additionally, the importance of tracking progress and remaining flexible within those systems is highlighted, ensuring that individuals can adapt while staying committed to their long-term vision. CHAPTER TITLES 2:00 - The Missing Link: Discipline and Systems 4:30 - Goal Setting in Health, Fitness, and Business 7:00 - The 50/50 Rule of Success 9:30 - Focusing on Systems, Not Just Tasks 12:00 - Setting the Right Goals: Realistic and Achievable 14:30 - Aligning Goals with What You Enjoy 16:30 - Avoiding the Trap of Goals You Hate 17:30 - Why You Shouldn't Do It All Yourself 18:00 - Building Your System for Consistency 18:30 - The Importance of Tracking Progress 18:45 - Staying Flexible While Committing to Goals 19:00 - Creating a Sustainable Lifestyle Through Systems Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Dec 23, 2024

Nutsa Buzaladze, a talented and rising singer who shares her unique journey in the music industry. Nutsa discusses her early influences and how music became an integral part of her life, navigating the challenges of building a career in a competitive field. She opens up about the passion and dedication required to pursue her dreams, detailing the struggles she faced along the way, including balancing personal and professional life. Nutsa also speaks about the power of resilience and the role of self-belief, explaining how she overcame self-doubt and criticism to create music that is deeply personal to her. The conversation also touches on Nutsa’s growth as an artist, her inspirations, and the evolution of her sound. She shares her experiences working with different collaborators and the importance of maintaining her authenticity in the ever-changing music industry. As she reflects on her journey, Nutsa expresses gratitude for her supporters and the people who have helped her along the way. She also shares how she is continually learning and growing, embracing new challenges as opportunities for artistic development. CHAPTER TITLES 2:00 - Navigating the Highs and Lows of Success 4:00 - The Pressure of Always Going Bigger 6:00 - Staying True to Yourself Amidst Criticism 8:00 - The Power of Delusion in Achieving Success 10:00 - Breaking Out of Your Comfort Zone 12:00 - Learning from Success and Failure 14:00 - The Role of Family and Friends in Growth 16:00 - Moving to Miami: A Fresh Start 18:00 - Embracing Change and Overcoming Fear 19:00 - The Importance of Gratitude in Achieving More 20:12 - Staying Humble While Reaching for Success Connect with Nutsa: SOCIALS - Nutsabuza Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Dec 19, 2024

Tim Storey, a renowned author, speaker, and life coach, shares his inspiring journey from growing up in Compton to becoming a successful global speaker and entrepreneur. Tim emphasizes the importance of mindset, originality, and persistence in achieving success. He discusses how his background shaped his belief in self-empowerment and resilience, teaching listeners that, despite the struggles they may face, their ability to stay true to themselves and persist through adversity is key. Drawing from his own experiences and the lessons he learned, Tim highlights the significance of having the right attitude, surrounding yourself with the right people, and learning from every setback, ultimately reinforcing the idea that growth comes from pushing through challenges rather than avoiding them. Tim dives deep into the concepts of overcoming resistance and the power of persistence, particularly in business. He recounts stories of his early career, such as the time when he saw Prince perform live and witnessed the resistance Prince faced as an original artist, teaching Tim the value of staying true to one's unique path. Tim shares valuable advice for entrepreneurs, stressing the importance of perseverance—whether it's pushing through setbacks or the trial and error of business decisions, such as the use of Facebook ads. Ultimately, he encourages listeners to embrace failure as a stepping stone to success, forgive those who may have wronged them, and continue moving forward with their vision. Tim’s message is clear: consistency, belief in oneself, and embracing originality are the keys to achieving long-term success. CHAPTER TITLES 2:19 - Tim's Backstory: From Compton to Success 3:20 - Choosing the Right Path: Prosper Where You're Planted 3:33 - Victim vs. Growth Mindset 4:37 - Why Some People Succeed and Others Don’t 5:39 - Mastering Skills, Tools, and Attitude 7:22 - Learning to Get Hit: Business Resilience 8:22 - The Importance of Mindset and Attitude 9:35 - Overcoming Obstacles and Growing Stronger 9:50 - Practical Steps to Make a Comeback 12:21 - Decisions vs. Discoveries: The Entrepreneurial Journey 15:02 - Patience in the Discovery Zone: Let Ideas Marinate 17:23 - Originality and Resilience: Lessons from Prince's Early Career 21:29 - Persistence and Overcoming Setbacks in Business Connect with Tim Storey : https://www.timstorey.com/ Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Dec 16, 2024

Beth Fischer, a therapist and expert in betrayal trauma. In todays episode she shifts her focus to the process of expanding from a solopreneur to building a team. She offers valuable insights for entrepreneurs and small business owners who are ready to take their business to the next level by hiring and leading a team. Drawing from her experience working with individuals in various stages of business development, Beth discusses the challenges of scaling a business while maintaining personal integrity and alignment with core values. Throughout the conversation, Beth explores the emotional and psychological aspects of growing a business, particularly how it impacts the individual’s sense of self and their ability to trust others. She shares practical advice on finding the right team members, setting clear expectations, and creating a supportive work culture. Beth also emphasizes the importance of building strong, trusting relationships within the team to prevent betrayal or miscommunication, drawing parallels between personal and professional relationships. Ultimately, she helps listeners navigate the complexities of team-building while ensuring their businesses remain true to their mission and vision. CHAPTER TITLES 3:00 - The Importance of Building a Team 5:00 - Transitioning from Solo Entrepreneur to Team Leader 7:00 - Scaling by Trusting Others and Building a Framework 9:00 - Finding the Right People to Help Spread Your Message 11:00 - Growing Beyond 1-on-1 Coaching to Impact More Lives 13:00 - Using Organic Content to Grow Your Brand 15:00 - The Power of Controversial Reels and Social Media Engagement 17:00 - Hiring the Right Team Members to Diversify Your Services 19:00 - Shifting from Organic Growth to Paid Advertising 21:00 - The Ripple Effect: Reaching Thousands and Changing Lives Connect with Beth: coachbethfischer.com Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Dec 12, 2024

Bill Allen, a seasoned real estate investor and entrepreneur, brings a wealth of experience in event hosting, business strategy, and personal growth. Known for his company, Seven Figure Flipping, and his work in coaching, Bill shares actionable insights from his journey, emphasizing the importance of structured events, effective follow-up strategies, and personal resilience. In a recent discussion, he explored how leveraging data and communication techniques can maximize event attendance and post-event engagement, offering tips for marketers and entrepreneurs alike. Bill's passion for mentoring extends to his latest project, Kids Who Flip , a TV show empowering young entrepreneurs to succeed in the real estate world. In his conversation, Bill highlighted the significance of using urgency and tailored messaging to bring attendees back into the room during events, noting the impact of a simple text that re-engaged nearly 400 participants. He delved into the nuances of post-event marketing, stressing the importance of segmenting audiences based on their interactions to create effective sales funnels. Beyond business strategies, Bill shared personal lessons about balancing professional and family life, recounting a challenging period in his marriage that ultimately strengthened his relationships. Through his story, Bill emphasizes the need for entrepreneurs to nurture both their businesses and their personal lives, offering a candid look at the highs and lows of his entrepreneurial journey. TIMESTAMPS 2:30 - The Key to Successful Event Sales: Filling the Room with the Right People 4:00 - Why Knowing Your Target Audience is Crucial for Event Success 6:00 - Breaking Down Revenue Streams from Events 8:00 - Leveraging Emotional Engagement to Drive Sales 10:00 - The Power of Storytelling in Event Presentations 12:00 - How to Design Offers That Sell Themselves 14:30 - Scaling Event Sales: Strategies for Growth 16:30 - Avoiding Common Mistakes in Event Marketing 18:00 - Wrapping Up: Your Next Steps for Event Sales Mastery 19:15 - Using Scarcity and Urgency to Drive Attendance 20:16 - Tailoring Post-Event Marketing to Audience Behavior 21:21 - Maximizing Engagement at Large-Scale Events 22:07 - Analyzing Non-Buyers for Future Opportunities 22:29 - Rapid Fire: Bill’s Biggest Success and Challenge 24:33 - How to Connect and Learn More from Bill Allen 25:08 - Final Thoughts on Hosting and Learning from Events Connect with Bill Allen: SOCIALS - Billallenrei https://www.7figureflipping.com https://intheroom.live/ Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Dec 9, 2024

This episode features Elaine Pofeldt, an acclaimed journalist, author, and expert on solo entrepreneurship. Best known for her book The Million-Dollar, One-Person Business , Elaine has spent years analyzing how individuals can achieve high levels of financial success while maintaining lean operations. She joins the conversation to share insights into the mindset, strategies, and tools that empower entrepreneurs to thrive without large teams or extensive resources. Elaine discusses the importance of valuing time, optimizing productivity, and choosing scalable business models that allow entrepreneurs to focus on growth. Drawing from her extensive research and interviews, she highlights the pitfalls of over-investing in product perfection at the expense of sales and marketing. The conversation also explores the power of overcoming gatekeepers, embracing digital tools, and connecting authentically with audiences to drive success. Elaine’s actionable advice and inspiring examples make this episode a treasure trove for aspiring and experienced entrepreneurs alike. CHAPTER TITLES 03:00 - Starting the Journey: Defining Success 05:00 - Normalizing Achievements: Building Confidence Through Repetition 07:00 - Valuing Your Time: A Key to Scaling Success 09:00 - Mastering Delegation: Building Support Systems 11:00 - Simplifying Success: Choosing the Right Business Model 13:00 - The Marketing Shift: Focusing on Sales Over Perfection 15:00 - Amplifying Your Reach: Overcoming Marketing Challenges 17:00 - Handling Criticism: Tuning Out the Haters 19:00 - Ignoring Gatekeepers: Pioneering Your Own Path 20:00 - Closing Reflections: Advice for Future Entrepreneurs Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter Connect with Elaine Pofeldt: Senior Contributor to Forbes Book 1 - Million Dollar 1 Person Business Book 2 - Tiny Business, Big Money https://www.elainepofeldt.com/

Dec 5, 2024

In this episode, I dive into the concept of the Blue Ocean Strategy and how it can help you stand out in today’s competitive business world. I explore the difference between "blue oceans," which represent untapped, less competitive markets, and "red oceans," the overcrowded spaces where it’s hard to get traction. By looking at examples like Airbnb and Netflix, I show how success often comes from creating something unique rather than competing in saturated markets. Testing ideas and adapting to trends is crucial, and I share how even small pivots can make a big difference in carving out your own space. I also talk about ways to innovate without starting over. Whether it’s rebranding, redesigning how you deliver your product, or even expanding into new markets, there are many ways to stand out. The key is to stay flexible, keep an eye on industry trends, and understand what your audience truly needs. It’s all about finding those fresh opportunities and putting your unique spin on them. If you’re feeling stuck in a crowded space, this episode offers practical ideas to help you move into a blue ocean and set yourself apart. CHAPTER TITLES 01:22 - Blue vs. Red Oceans: What They Mean for Business 03:03 - Creating Blue Oceans in a Saturated Market 04:38 - Pivoting Without Starting Over 06:06 - Adapting to Market Trends and Buyer Behavior 08:46 - Learning from Big Brand Evolution 10:36 - The Power of Strategic Industry Shifts 13:04 - Brainstorming Blue Oceans with ChatGPT Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Nov 28, 2024

Ryan Moran, an entrepreneur and investor known for his expertise in e-commerce and brand-building, shares the incredible story of how he sold his company for $16 million, only to buy it back later for pennies on the dollar. Moran takes listeners through his journey of building the company from the ground up, scaling it, and eventually making the decision to sell. He reflects on the highs and lows of the sale process and the unexpected challenges that came after the deal was done. Despite the success, Moran reveals how losing control of the business led him to rethink his approach to entrepreneurship and what he values most. The episode then shifts to a fascinating discussion of Moran’s decision to repurchase the company, a move that required not just financial investment, but a new mindset and a willingness to start over. Moran explains the process of buying back his company, the lessons he learned from both the success and failure of the sale, and the strategies he employed to rebuild the business stronger than before. Through his candid storytelling, Moran emphasizes the importance of resilience, the power of learning from mistakes, and how the experience has shaped his perspective on business and life. This episode provides invaluable insights into the entrepreneurial journey, showcasing the significance of persistence and the ability to pivot when faced with unforeseen circumstances. CHAPTER TITLES 3:00 - The Journey Begins: Selling for $16M 5:30 - Early Days: Growing the Company 8:00 - The $16M Sale: What Went Right 10:30 - Post-Sale Realities: A Sudden Shift 13:00 - Buying It Back: The Big Decision 15:00 - Rebuilding the Business from Scratch 17:30 - Overcoming New Challenges 19:00 - What I Learned from Losing the Company 20:30 - The Power of Persistence in Entrepreneurship 22:00 - Future Plans: Moving Forward After the Comeback Connect with Ryan Moran: SOCIALS - Ryan Daniel Moran https://www.capitalism.com/ https://www.capitalism.com/playbook Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Nov 25, 2024

In this episode, Greg Herlean, a renowned entrepreneur and expert in financial independence, shares his insights into building wealth through smart investments and strategic planning. Greg, known for his expertise in self-directed IRAs and real estate investing, begins by recounting his early struggles and how they shaped his relentless drive for success. He takes listeners on a journey through his unconventional strategies, highlighting the importance of taking control of one’s financial future by thinking outside the traditional investment box. As the episode unfolds, Greg dives into the key principles that have guided his success, from embracing calculated risks to cultivating a mindset of persistence and adaptability. Along the way, he addresses common misconceptions about investing and provides actionable advice for listeners looking to achieve financial freedom. Whether you’re a seasoned investor or just starting to explore the world of personal finance, this episode offers valuable insights and inspiration to help you chart your own path to success. CHAPTER TITLES 3:00 - The Surprising Start of the Journey 6:00 - Overcoming the First Hurdle 9:00 - A New Perspective Emerges 12:00 - Challenges of the Unknown 15:00 - The Turning Point 17:00 - Reflections on Progress 19:00 - Facing the Final Obstacle 21:00 - A Triumphant Resolution 23:00 - Closing Thoughts and Takeaways Connect with Greg Herlean: SOCIALS - Greg Herlean Gregherlean.com Greg@horizontrust.com Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Nov 21, 2024

In this episode, fitness entrepreneur and author Jon Goodman shares insights from his journey of professional growth and personal reinvention. He emphasizes the importance of shifting focus from constantly refining expertise to mastering marketing and entrepreneurship, encouraging listeners to recognize the value of their existing knowledge and start making an impact. Jon introduces his concept of "leapfrog learning," a 60-day process of intensive skill acquisition and teaching, which he has used to explore areas like AI, automation, and wealth-building. Jon also previews his new book, *The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way*, offering wisdom on aligning goals with the "game" you’re playing, whether in business or personal pursuits. He highlights the need to use tools like social media strategically, rather than letting them dictate your path, and shares lessons from rebuilding his business after facing significant personal challenges. This episode is a motivating guide for anyone aiming to build a purposeful and impactful career. CHAPTER TITLES 03:00 - The Art of Letting Go: Freedom Through Delegation 05:00 - You Already Know Enough: Stop Overpreparing 07:00 - The Confidence Trap: Comparing Yourself to Colleagues 09:00 - Obsession Shift: From Expertise to Marketing Mastery 11:00 - Leapfrog Learning: Mastering New Skills in 60 Days 13:00 - Teaching to Learn: Sharing Knowledge to Solidify Growth 15:00 - The Power of Philosophy: Creating a Family Wealth Strategy 17:00 - Different Games, Different Rules: Knowing Your Objectives 21:00 - Social Media vs. Business: Playing the Right Game 23:00 - Timeless Lessons: An Introduction to The Obvious Choice Connect with Jon: Personal Trainer Development Centre IG & X = Itscoachgoodman BOOK - The Obvious Choice www.theobviouschoicebook.com Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Nov 18, 2024

In this episode, we’re joined by Gino Wickman, a renowned entrepreneur, author, and creator of the Entrepreneurial Operating System (EOS). Gino shares his invaluable insights into achieving entrepreneurial success while maintaining balance and avoiding burnout. Drawing from his 30 years of experience, he discusses the importance of finding a personal "magic formula" for work-life balance. Gino emphasizes the delicate equilibrium between pushing yourself hard enough to avoid boredom, but not so hard that you burn out. He highlights the concept of a "work container"—a framework for maximizing energy and output while staying within your capacity for both work and life. Throughout the conversation, Gino offers practical advice on optimizing productivity and maintaining focus, from how to structure your workday to how to adapt your formula over time. He also explores how business owners can scale effectively, noting that, like building a skyscraper, once a business is up and running, it requires less day-to-day effort to maintain. Gino also dives into the importance of systems and delegating effectively to prevent overload. He encourages entrepreneurs to constantly assess their capacity, stay aligned with their values, and make strategic adjustments when necessary, ensuring long-term growth and sustainability in both their personal and professional lives. CHAPTER TITLES 03:00 - Impact & Purpose 06:00 - Finding Your Formula 09:00 - The Work-Life Balance Formula 12:00 - Energy and Efficiency 15:00 - Shifting Over Time 18:00 - The Burnout vs. Boredom Balance 21:00 - Work Container and Business Growth 24:00 - The Role of Systems in Scaling Connect with Gino Wickman: https://the10disciplines.com/ BOOK TITLE - Shine Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Nov 14, 2024

This podcast episode dives into the journey of building a successful brand by mastering a single focus and delivering consistent value. The guest shares insights into finding and sticking to a niche, emphasizing that true growth happens when you become an expert in one area instead of trying to excel at everything. He recounts his admiration for Tony Robbins, whose dedication to his craft exemplifies the energy that comes from loving what you do. Highlighting his own path, he explains how focusing solely on podcasting has allowed him to build trust and engage deeply with his audience. By refining his expertise in this specific space, he's managed to stand out in an otherwise saturated market. The episode also addresses avoiding burnout by aligning your work with what brings you joy. For John, interviewing entrepreneurs is not just a job but a source of energy and inspiration. He shares advice for young entrepreneurs to embrace patience, relax, and avoid rushing through milestones, reminding them that sustainable success is a long game. John closes by encouraging listeners to focus on what they’re genuinely passionate about, as it’s this love for the work itself that will fuel them to succeed over time. The episode ends with resources for listeners interested in starting their entrepreneurial journeys with free courses and daily content. CHAPTER TITLES 3:00 - Discovering Your Focus as an Entrepreneur 5:00 - The Power of Personal Branding and Building Trust 7:00 - Creating Consistent Content that Resonates 9:00 - Knowing When You’ve Found Your Niche 11:00 - Learning from Tony Robbins: Passion and Persistence 13:00 - How to Stay Energized Doing What You Love 15:00 - Avoiding Burnout and Embracing Your Strengths 17:00 - The Value of Mastering One Thing Well 19:00 - Patience and Progress: Advice for Young Entrepreneurs Connect with John Lee Dumas: PODCAST - Entrepreneurs on Fire YOUTUBE & IG - John Lee Dumas Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Nov 11, 2024

In this episode, marketing expert Ralph Burns, known for his deep expertise in Facebook advertising and successful agency leadership, breaks down the sophisticated strategies required to run high-performing ad campaigns for service-oriented businesses. Alongside the host, Ralph shares his experience managing complex ad campaigns in industries like body sculpting, where return on ad spend (ROAS) can take months to materialize. Using a recent case study, Ralph details how his team used a free Botox offer to bring clients into a body-sculpting business, ultimately turning an initial loss into substantial profit through strategic upsells. Ralph and the host explore the challenges of managing ads across multiple locations with differing CRM systems, explaining how initial ad metrics can be misleading if businesses don’t account for the full customer lifecycle. They discuss the importance of taking a long-term view, emphasizing that Facebook and digital ads today are part of a larger ecosystem rather than isolated profit generators. Ralph also shares lessons from his journey, encouraging business owners to invest in skilled teams, enhance financial literacy, and make data-informed decisions. This episode provides a candid look at the intricacies of high-stakes digital advertising, especially relevant for entrepreneurs in service-based industries. CHAPTER TITLES 2:00 - The Power of CRM Systems and Facebook Ads 4:00 - Understanding the Customer Journey and the 30-60-90 Day Model 6:30 - Leveraging Google and Facebook Ads for Long-Term Sales 9:00 - Ad Strategy: Nurturing Leads Across Platforms 11:00 - Conversion Tracking and the Challenge of Cross-Platform Attribution 14:18 - Using Irresistible Offers to Drive Initial Engagement 16:00 - Managing Delayed Upsell Conversions and Lookback Windows 18:00 - Estimating Lead Value Through Data-Driven Models 20:50 - Embracing Long-Term ROI: Lifetime Value and Ecosystem Impact 22:00 - Lessons in Business: Success, Mistakes, and Financial Wisdom Connect with Ralph Burns: https://true11.com/ Linkedin - Ralph Burns Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Nov 7, 2024

Todd Brown. A highly respected marketing expert and one of the most sought-after authorities on marketing funnels and direct response strategies. In todays episode he dives deep into "The Bullet Method" for email marketing—a strategy designed to generate consistent revenue and keep audiences engaged without overwhelming them. He highlights the importance of frequent, value-driven emails, debunking the common fear of "over-emailing" subscribers. Instead, he emphasizes that consistent communication keeps audiences engaged and leads to sustained sales, even if some subscribers eventually unsubscribe. Todd shares how repurposing old offers and running them through the Bullet Method can help businesses extend their reach, make the most of each promotion, and avoid the pitfall of letting an email list go dormant. The conversation also explores how the crowded marketplace demands more than just emotional appeals in marketing copy; there needs to be a compelling, evidence-backed argument that clearly communicates the product's superiority and benefits. Reflecting on personal successes and challenges, Todd underscores the importance of providing proof to support claims in marketing and the evolution required to keep up with more advanced markets. The episode wraps up with stories of successful campaigns, emphasizing the power of authentic storytelling and consistent engagement to build trust and drive conversions. CHAPTER TITLES 02:00 - Introduction to the Bullet Method for Email Marketing 04:12 - The Power of Small, Consistent Sales through Email 05:45 - Overcoming the Fear of Over-Selling to Your List 08:12 - Avoiding List Fatigue and Re-Engaging Subscribers 10:47 - Maximizing Offer Lifetime with the Bullet Email Strategy 13:32 - Why Letting Your Email List Sit is a Missed Opportunity 14:45 - Success with High-Ticket Offers Despite Unsubscribes 15:36 - Email Frequency: Mail More, Not Less 17:22 - Why Evidence-Based Copy is Essential in Marketing 20:00 - Biggest Wins and Lessons Learned in Business Connect with Todd Brown: Todd Brown IG - @toddbrown https://toddbrown.me/ Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Nov 4, 2024

This interview explores innovation in health technology, focusing on the creation of user-friendly tools that simplify nutrition tracking and health monitoring for the average person. The speaker discusses the traditional complexity of tracking nutrition and calories, noting that existing apps are generally tailored for fitness enthusiasts rather than regular users. By leveraging artificial intelligence, their new app aims to make food tracking faster and more accessible, reducing the time commitment to under ten seconds per day and providing real-time feedback. This ease of use could bridge the gap for those seeking effective health management without the tedious effort often required by current solutions. Additionally, the conversation touches on broader themes in innovation and entrepreneurship. The speaker shares insights into recognizing and adapting to shifts in consumer needs and the importance of following one’s convictions. Reflecting on the development of their prior venture, Diet Doctor, they discuss the challenges of pivoting from established models to embrace new technology. By focusing on user experience and continuous improvement, they aim to make impactful, lasting changes in the health tech space, making sophisticated tools accessible to everyone, not just niche audiences. CHAPTER TITLES 02:20 - Why Simplifying Health Data Matters for the Average Person 04:12 - The Power of Intuitive Technology for Health Monitoring 07:45 - Transforming Nutrition Tracking Through Artificial Intelligence 11:55 - Making Food Tracking Easy: From Minutes to Seconds 16:23 - Reducing Complexity: How AI Simplifies Health Choices 17:10 - Why the Current Apps Miss the Mark for Everyday Users 19:00 - Revolutionizing Health Tech: The Shift from MyFitnessPal 20:29 - Advice for Innovators: How to Rethink Your Business Approach 22:51 - Reflections on Success and Challenges in Building Health Tools Connect with Andreas: Founder - dietdoctor.com Founder - Hava.co X - Dr.E (DrEenfeldt) Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Oct 31, 2024

Joe Pulizzi, a renowned content marketing expert and author, shares valuable insights into building a sustainable content strategy in this conversation. Known for pioneering content marketing approaches and founding Content Marketing Institute, Joe dives into what it takes to create a loyal audience and a profitable brand. He emphasizes the importance of starting with a single, focused niche and committing to consistency, cautioning against spreading too thin across platforms early on. Joe advises creators to develop a routine with consistent posting and to engage actively with others in their field by commenting on relevant content. This strategy, he explains, is crucial to gaining visibility and driving organic growth, especially for those starting out. As creators build traction, Joe encourages them to consider “paying to play,” putting ad dollars behind their best-performing content to reach broader audiences. He highlights that while content creation is essential, devoting 75% of one’s time to content promotion and community engagement will ultimately lead to greater success and, ideally, easier monetization. CHAPTER TITLES 3:00 - Laying the Foundation: Picking Your Niche and Platform 5:30 - Choosing Your Focus: Why Content Needs Consistency 7:55 - Staying Consistent: Building Trust Through Regularity 10:30 - Engaging Beyond Your Page: The Power of Commenting on Others’ Content 13:45 - Leveraging Paid Promotion: How and When to Invest 17:20 - Testing and Iterating: Knowing When to Adjust Your Strategy 19:00 - Audience Growth Tips: Consistency and Collaboration 21:10 - Content Creation vs. Promotion: The 75/25 Rule 23:50 - Failure as a Learning Tool: Insights from Personal Struggles 25:10 - Mindset for Success: Staying Resilient and Embracing Change Connect with Joe Pulizzi: Joepulizzi.com Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Oct 28, 2024

Tori Dunlap, founder of *Her First $100K* and the bestselling author of *Financial Feminist*, who shares her expertise on organic growth, audience engagement, and brand building. Tori delves into her philosophy of "serve before you sell," explaining why businesses should focus on providing value before asking anything of their audience. She emphasizes that creating trust through valuable content—not simply promoting products—is the foundation of a loyal community. Tori also highlights the importance of narrowing down a brand’s message and voice to resonate deeply with a target audience, as trying to appeal to everyone often results in a diluted brand identity. As the conversation progresses, Tori explains her strategic use of automated messaging for identifying and engaging her most loyal followers, which allows her to tailor content and even upsell products based on their engagement level. She discusses the value of moving followers from social media to platforms she owns, like email lists or her podcast, so she’s not reliant on the algorithms for business stability. Tori concludes by stressing the significance of being authentic and even polarizing in her messaging, which helps attract a committed audience aligned with her values and vision. For those looking to grow a community or launch a brand, Tori’s approach provides practical insights into cultivating an engaged audience that’s built on trust and shared values. CHAPTER TITLES 3:00 - Serve Before You Sell 5:20 - Using Automated Messaging for Audience Engagement 7:45 - Evolution of Messaging Rules and Strategy 10:12 - Building Customer Support Through Custom Conversations 12:30 - Targeting Ads to Highly Engaged Followers 15:03 - Importance of Audience Engagement Over Conversion 16:22 - Strategies for Organic Growth on Social Media 17:02 - Top Lessons for Growing Your First Followers 18:04 - Creating Value First: Why Trust is Key 18:48 - Developing a Strong, Clear Brand Identity 20:06 - Using Social Media as Top-of-Funnel Engagement 21:12 - Moving Followers to Platforms You Own 21:57 - Finding the Right Niche and Audience Sweet Spot 22:10 - Building Stronger Connections by Being Polarizing Connect with Tori Dunlap: Herfirst100k.com IG - Herfirst100k Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Oct 24, 2024

David Meltzer, a renowned entrepreneur, author, and speaker known for his expertise in business and personal development. He shares invaluable insights into the mindset required for entrepreneurial success, emphasizing the challenges of procrastination and feeling overwhelmed. Meltzer introduces the AAA strategy, which focuses on cultivating good behaviors to foster progress. He discusses the importance of aligning actions with personal values and highlights the need for entrepreneurs to embrace productivity, accessibility, and a lens of gratitude, all of which are essential for navigating the unpredictable landscape of business. The conversation also explores the distinctive traits that set successful entrepreneurs apart from those who struggle to grow their businesses. Drawing parallels between entrepreneurship and sports, Meltzer illustrates how high-performing individuals possess specific characteristics that enable them to thrive. He underscores the importance of resilience and a positive mindset in overcoming challenges, concluding with an invitation for listeners to connect with him for resources aimed at personal and professional growth. This reinforces the critical value of surrounding oneself with the right people and the importance of asking for help in achieving lasting success. CHAPTER TITLES 03:05 - The Importance of Mindset in Entrepreneurship 06:15 - Navigating the Challenges of Procrastination 09:40 - Aligning Actions with Personal Values 12:20 - Understanding Good vs. Bad Behavior in Business 14:45 - The Antidote to Overwhelm: Embracing Adjustment 16:08 - The AAA Strategy: A Path to Good Progress 18:01 - The Importance of Time Management for Entrepreneurs 19:17 - The Three Lenses of Entrepreneurial Activity 20:53 - Embracing Failure: The Entrepreneurial Mindset 22:32 - Connecting with David Meltzer: Resources and Opportunities Connect with Dave Meltzer : FREE BOOK w/Jack Canfield : How to create the life you love EMAIL - David@dmeltzer.com Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Oct 21, 2024

Dr. Jen Fraboni, a renowned physical therapist and social media influencer, joins the show to discuss her unconventional journey in healthcare and personal branding. Dr. Jen shares how she shifted from traditional physical therapy to creating a thriving cash-based practice and a significant social media presence. She dives into the challenges of overcoming industry norms and the importance of addressing her audience's needs to build trust and engagement online. Her emphasis on delivering educational content in an accessible way has helped her establish a strong following, turning her passion for physical therapy into a global platform. Throughout the conversation, Dr. Jen highlights key lessons about staying authentic, consistent, and purposeful in content creation. She reflects on overcoming imposter syndrome and simplifying complex concepts to resonate with a broader audience, which has been vital in her success. The episode also touches on how Dr. Jen built a community by meeting people where they are, focusing on their needs rather than industry expectations, and how consistency and genuine passion can create a lasting impact in both business and personal growth. CHAPTER TITLES 3:04 - Overcoming Industry Norms: Shifting Perspectives 4:20 - Cultivating Social Media Through Audience Needs 5:35 - Welcome to Living the Red Life: A New Approach 7:53 - Turning Passion Into a Powerful Brand 9:16 - Dr. Jen’s Journey: From Physical Therapy to Global Impact 10:22 - Breaking Into Business: From Social Media to Cash-Based Programs 12:25 - The Power of Consistency in Content Creation 14:10 - Overcoming Imposter Syndrome in Social Media 15:07 - Simplifying Complex Concepts for Mass Appeal 17:04 - Building Community: Meeting People Where They Are Connect with Dr Jen Fraboni: IG - Docjenfit WEBSITE - Jen.health Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Oct 17, 2024

In this episode, ultra-endurance athlete and coach Zach Bitter dives into the parallels between his experiences as a world-class ultramarathon runner and the mindset needed to build a successful business. He discusses the importance of data-driven strategies, balancing passion with sustainability, and the key role that feedback plays in refining both his coaching and business approaches. Zach reflects on the lessons he's learned from mistakes, explaining how reevaluating goals every few months has helped him stay aligned with his long-term vision. He emphasizes the need to appeal to a broad audience when creating content, while still offering value to more advanced clients, a balance he has honed over time. Zach also shares how big media opportunities, such as appearances on major podcasts like "The Joe Rogan Experience" and "Lex Fridman Podcast", impacted his career. He stresses the importance of being prepared for these moments to fully capitalize on them. Toward the end, Zach talks about his future goals, which include breaking his own 100-mile records and tackling a transcontinental run from San Francisco to New York. He reflects on his athletic journey, growth as a coach, and the evolution of his brand, offering valuable insights for both athletes and entrepreneurs looking to reach the next level. CHAPTER TITLES 03:12 - Shaping Success in Ultramarathons Through Data-Driven Strategy 04:26 - Transitioning From Elite Athlete to Business Leader 06:07 - Balancing Passion With Sustainable Growth in Business 08:15 - Leveraging Customer Feedback to Refine Coaching 09:28 - The Power of Consistency in Athletic and Business Success 11:33 - Navigating the Intersection of Ultra-Endurance and Entrepreneurship 13:09 - Learning From Mistakes and Maximizing Positive Feedback 15:42 - Reassessing Goals Every 3-6 Months for Optimal Results 17:09 - Engaging Diverse Audiences With Tiered Content Strategies 19:04 - Embracing Broad Appeal Before Diving Into Advanced Content 22:00 - Preparing for Big Opportunities: Lessons From the Rogan Experience 24:30 - Future Goals: Fastest 100-Mile and Transcontinental Challenges --- Connect with Zach: WEBSITE - Zachbitter.com IG - @Zachbitter Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Oct 14, 2024

In this episode, Best-Selling Author Brad Sugars dives deep into the strategies and challenges of expanding a business internationally. He emphasizes the importance of learning from different markets, noting that what works in one country may not work in another due to cultural and economic differences. Sugars discusses the use of technology, like translation tools, to facilitate global business deals and remove language barriers. He advises entrepreneurs to travel to other countries, observe how business is done, and use that insight to improve their own strategies. Furthermore, he highlights the significance of market research, collaboration, and learning from competitors across the globe to become a more effective businessperson. Sugars also discusses two main approaches for global expansion: building partnerships with local experts through models like licensing, franchising, or affiliates, or entering the market directly by hiring local employees. He stresses the importance of going all-in when launching into new markets, with a full business plan and marketing campaign. Pricing strategies are also a key focus, with Sugars explaining how premium brands often maintain consistent pricing globally, while lower-priced products may require market-specific adjustments. Lastly, he shares his personal entrepreneurial advice on raising capital and scaling faster to maximize opportunities in a competitive, globalized business landscape. CHAPTER TITLES 03:13 - The Power of Learning from Other Markets 05:05 - Language and Technology in International Business 07:05 - Expanding Your Business Internationally 09:01 - Learning From Other Countries' Market Practices 11:05 - Approaches for Global Expansion: Licensing and Franchising 13:08 - Direct Market Entry: Hiring Local Experts 15:20 - Pricing Models for Global Markets 17:10 - Capitalizing on Market Differences 19:21 - The Ferrari Pricing Model for Global Products 21:06 - Adjusting Price Points for Local Markets 23:00 - Entrepreneurial Advice: Raising Capital and Moving Faster Connect with Brad Sugars: IG - @BradleySugars WEBSITES Bradsugars.com Actioncoach.com BOOKS (Amazon) - Bradley J Sugars LATEST BOOKS - Raise Your Hand Marketing / Pulling Profits Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Oct 10, 2024

In today's episode, I cover 10 social media strategies like lead magnets, flash sales, and using DMs for high-ticket offers. We also talk about turning story highlights into sales funnels, teasing products, running giveaways, and using Instagram Lives. Influencer collaborations are another great way to boost reach. For email, I share six strategies: the 9-word email to revive cold leads, re-engagement series, weekly flash sales, value-driven tips, storytelling sequences, and abandoned cart emails to recover lost sales. These tactics will help drive results! FIND FULL BREAKDOWN BELOW. EPISODE BREAKDOWN: 1. Lead Magnet with Opt-In Strategy: Offer a free resource (guide, cheat sheet, mini-course) in exchange for an email address. Execution: Use a call-to-action in your posts or stories to drive traffic to a landing page. Capture their email and funnel them into a sales sequence. 2. Flash Sale with Time-Sensitive Offers Strategy: Create urgency with limited-time discounts or offers. Execution: Post countdown timers in stories, push exclusive deals, and use captions like "24 Hours Only" to trigger immediate action. 3. High-Ticket Consultations via DMs Strategy: Engage with your followers by inviting them to a free consultation or audit. Execution: Use posts or reels to invite your audience to DM you for personalized consultations. You can then upsell into your high-ticket offers during the conversation. 4. Story Highlights as Mini Sales Funnels Strategy: Create story highlights that function as evergreen sales funnels. Execution: Showcase customer testimonials, product demonstrations, and CTAs. Always end with a link to buy or a swipe-up (if available). 5. Product Teasers with 'DM for Details' Strategy: Build curiosity by posting about new products or services but require users to DM you for more information. Execution: Post sneak peeks and create a sense of exclusivity. This pulls your audience into a more intimate sales conversation where you can close them 1-on-1. 6. Giveaway for Product Exposure Strategy: Host a giveaway that requires participants to tag friends and follow your account. Execution: Use the influx of new followers to showcase your products/services and follow up with those new leads through targeted content or DMs. 7. Instagram Lives with Live Offers Strategy: Go live to engage directly with your audience and offer exclusive deals only available during the live session. Execution: Push urgency by providing a promo code valid only during the live. Engage viewers with Q&A, showcase products, and direct them to a purchase link. 8. Testimonial and Case Study Posts Strategy: Social proof in the form of case studies and testimonials drives conversions. Execution: Use carousel posts or reels to share before-and-after stories, customer success testimonials, or client results. Include a strong CTA like "Want results like these? DM me." 9. Exclusive Membership or VIP Offers Strategy: Create a VIP membership or exclusive access product for your audience. Execution: Use posts and stories to promote this exclusive group, whether it's for early access, private content, or special discounts, and use scarcity to create urgency (e.g., "Only 50 spots available"). 10. Cross-Promote with Influencers Strategy: Partner with influencers who have similar audiences for shoutouts or collaborative campaigns. Execution: Offer them an affiliate deal or revenue share. Use their endorsement to drive traffic back to your own profile and offers. EMAIL 1. The 9-Word Email Strategy: Send a super simple, no-fluff email that asks a direct question to revive cold leads. Execution: After collecting emails from social media (using lead magnets, consultations, etc.), send an email like: “Are you still interested in [solving a pain point]?” Example: “Are you still looking to scale your Instagram with direct response marketing?” This opens up a conversation, prompting replies and leading into your sales pitch. 2. Re-Engagement Series Strategy: Use a sequence of emails to re-engage subscribers who haven’t opened or interacted with your emails in a while. Execution: Email 1: Acknowledge their inactivity with a subject line like "We Miss You!" Email 2: Offer something exclusive or new to reignite interest (e.g., a limited-time discount or exclusive offer). Email 3: Mention you're going to remove them from your list unless they respond or take action (scarcity creates urgency). 3. Weekly Flash Sales via Email Strategy: Set up weekly or bi-weekly emails that offer limited-time discounts to create urgency. Execution: Drive traffic from your social media to join your email list for 'Exclusive Flash Sales.' Each week, email a 48-hour sale on a product/service with a strong call-to-action. Use subject lines like, "Your Exclusive 48-Hour Offer Starts Now!" 4. Daily Tips/Value-Driven Emails Strategy: Use emails to deliver daily or weekly tips that add value to your audience. This builds trust, authority, and rapport. Execution: Each email provides a quick, actionable tip related to your niche, then subtly links back to your product or service. For example, "Here's how you can instantly improve your Instagram engagement... [tip]... Want more growth tips like these? Click here to work with me 1-on-1." 5. Storytelling Email Sequences Strategy: Use a series of emails to tell a story that builds curiosity and emotional connection, while leading the reader toward a purchase. Execution: Break down the story of how you helped a client succeed or your own personal journey. Tease the full transformation or key 'a-ha' moments in each email, and reveal how your product/service made it happen in the final email with a strong CTA. Example: “How [Client Name] Went from 0 to 10K Followers in 60 Days Using This 3-Step Formula…” 6. Abandoned Cart/Checkout Sequence Strategy: Use email automation to follow up with people who started but didn’t complete a purchase. Execution: Once someone leaves a product in their cart or fails to book a call after filling out a form, send an automated sequence to remind them and incentivize them to take action. Structure: Email 1 (1 hour later): Gentle reminder. Email 2 (24 hours later): Add urgency (limited stock or time). Email 3 (48 hours later): Add a discount or bonus if they complete the purchase. Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Oct 7, 2024

Jordan Harbinger, a long-time podcaster often recognized as one of the early influencers in the podcasting world, shares his experiences and insights from over a decade in the industry. He talks about the evolution of his podcasting journey, highlighting the importance of adapting content to stay relevant and engaging. Jordan also touches on common mistakes people make when naming their podcasts, stressing the importance of clear and effective branding. Additionally, he discusses how podcasters can gradually shift from niche topics to broader appeal while maintaining the core identity of their show. Jordan offers practical advice on building a loyal audience through consistency and authenticity. He also addresses common misconceptions about making money in podcasting, offering a more realistic view of the challenges and opportunities in monetization. The episode concludes with tips for networking, preparing for a podcast launch, and establishing stronger connections with listeners—key elements for achieving long-term success in the podcasting world. CHAPTER TITLES 03:55 - The OG of Podcasting 05:10 - Naming Your Podcast: Mistakes to Avoid 06:30 - Evolving Your Podcast Content 08:00 - From Niche to Mainstream 09:15 - The Journey of Building a Loyal Audience 10:45 - Consistency: The Key to Podcast Success 12:05 - Making Money Podcasting: Reality Check 13:30 - Preparing Before Launching Your Podcast 14:45 - Networking Through Podcasting 16:05 - Deep Connections with Your Audience Connect with Jordan: IG - Jordanharbinger Podcast (Youtube/Audio) - The Jordan Harbinger Show Website - https://www.jordanharbinger.com/podcasts/ Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Oct 3, 2024

In todays episode, I get into how using AI and virtual assistants (VAs) can totally change the way you run your business. How tools like ChatGPT can help with everything—from writing up custom proposals to creating attention-grabbing social media content. I also share some hands-on tips for building killer sales pages, automating your email marketing, and even taking care of those annoying legal tasks, all with the help of AI. It’s all about saving you time and boosting your efficiency. I cant stress this point enough. Having a full-time VA is a game changer. With the right person handling your day-to-day tasks, you can focus on growing your business and doing what you love. I get into how to create irresistible offers, set up simple follow-up systems, and use podcasts to get your brand out there. Whether you’re just starting out or already established, this episode is full of real-world advice to help you grow without working yourself into the ground. CHAPTER TITLES 2:50 - Using ChatGPT to Maximize Business Efficiency 4:00 - Delegating Tasks with VA Systems and AI 5:15 - Essential Role of a Full-Time VA for Entrepreneurs 6:30 - Creating New Offers with ChatGPT 7:45 - Building Effective Sales Pages 9:00 - Crafting Opt-In Pages for Lead Generation 10:20 - Automating Email Marketing Campaigns 11:45 - Leveraging Podcasting for Brand Growth 13:00 - Developing Viral Social Media Hooks 14:20 - Creating Basic Legal Documents with AI 15:40 - Custom Proposals for Partnerships and Collaborations 17:00 - Setting Up Follow-Up Systems for Success Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Sep 30, 2024

Chris Do, a renowned entrepreneur, designer, and educator best known for his expertise in branding and digital marketing. As the founder and CEO of The Futur, a creative agency and educational platform, Chris has dedicated himself to helping creatives and business owners grow their brands and increase their impact. With a strong presence on social media, particularly Instagram, he has successfully built a substantial following through strategic content creation and innovative marketing techniques. Chris shares invaluable insights into growing an Instagram presence effectively. He emphasizes the importance of leveraging new features and creating engaging content to enhance audience retention. Techniques such as simplifying messages, collaborating with other creators, and staying attuned to current trends are crucial for success. Chris also highlights the significance of balancing valuable content with personal connection to foster deeper engagement with followers, ultimately leading to sustainable growth on the platform. CHAPTER TITLES 2:12 - The Journey of Growing on Instagram 3:34 - Key Strategies for Success 4:10 - Leveraging New Features for Growth 5:40 - The Importance of Retention 7:12 - Techniques to Increase Retention 9:40 - Simplifying Content for Engagement 11:07 - The Power of Guest Posts 12:32 - Benefits of Collaborating with Others 15:06 - Understanding Organic Reach 16:06 - Identifying New Trends on Instagram 17:12 - Innovations in Carousel Posts 18:31 - Essential Principles for Social Media Growth 19:30 - Balancing Value and Personal Connection Connect with Chris Do: WEBSITE - https://thefutur.com/ IG - Thechrisdo Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Sep 26, 2024

Michelle Delamor, an accomplished actress and producer, shares her insights on what it takes to create a hit TV show. We dive into everything from the initial brainstorming to the real challenges that pop up during filming. Michelle emphasizes how business and television are closely linked, highlighting the importance of teamwork in bringing a shared vision to life. As the conversation unfolds, we explore the power of storytelling, especially regarding representation and how these elements resonate with viewers. Michelle discusses the impact of music, the growth of the characters, and the fun balancing act between humor and drama that makes the show stand out. CHAPTER TITLES 1:36 - Behind the Scenes of Producing the Show 2:42 - Business and TV: A Natural Fit 3:40 - The Vision for the Series 4:30 - Challenges Faced During Production 5:50 - The Importance of Storytelling 6:14 - The Show's Impact and Legacy 7:45 - Overcoming Creative Differences 8:10 - The Role of Music in the Show 9:20 - Audience Reception and Feedback 10:30 - Collaboration with Guest Stars 13:15 - The Importance of Representation 22:40 - Final Thoughts and Reflections on the Series Connect with Michelle: IG - michelledelamor Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Sep 23, 2024

In this episode, seasoned copywriter Kevin Rogers shares his vast expertise in the world of copywriting. With years of experience, Kevin has become a trusted voice in the industry, known for helping businesses craft persuasive, data-driven copy that converts. He discusses his journey from stand-up comedy to copywriting and how the skills of engaging an audience on stage have translated into his ability to captivate readers through effective copy. Kevin emphasizes the need for entrepreneurs to take an active role in the copywriting process, explaining that while delegating to experts is essential, business owners must provide clear direction to ensure the copy aligns with their brand voice. Throughout the conversation, Kevin highlights the common mistakes business owners make when hiring copywriters, particularly when it comes to recognizing bogus professionals. He also dives into practical strategies, such as the importance of refreshing ad copy regularly and understanding the different mindsets required when writing for platforms like Facebook versus Google. The episode wraps up with Kevin stressing that hiring a skilled copywriter is an investment that can drive significant returns, as great copy directly impacts sales and conversions. CHAPTER TITLES 1:06 - Meet Kevin: A Veteran in the Copywriting Space 2:40 - The Importance of Delegating Copywriting to Experts 4:46 - The 90% Rule: Getting the Right Lead and Hook 5:30 - How to Avoid Hiring a Bogus Copywriter 7:23 - Why Data-Driven Copy Matters More Than Ever 9:05 - Writing Ad Copy for Facebook vs. Google: A Different Mindset 10:20 - Finding the Balance Between Selling and Creativity 12:45 - Copy Tweaks That Skyrocket Conversions 15:00 - Emphasizing Ad Refreshes: How a Small Boost Translates to Big Gains 17:45 - Why a Good Copywriter is an Investment, Not an Expense Connect with Kevin Rodgers: WEBSITE - https://copychief.com/ IG - Therealcopychief YT - Copy Chief Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Sep 18, 2024

Jaspreet Singh, a successful entrepreneur and YouTube star, dives into his journey from practicing law to dominating the digital space. He talks about breaking through cultural barriers and using content creation to grow a massive online following. Jaspreet shares his tips for making engaging, valuable content and how applying the 80/20 rule can really make a difference in your YouTube strategy. He also gets into how to smartly invest your YouTube earnings in things like real estate and stocks, and how to expand beyond YouTube with projects like newsletters. Jaspreet emphasizes the power of long-form content to build trust with your audience and keep them coming back for more. Whether you’re looking to boost your channel or turn your content into a full-fledged business, his advice is a goldmine for creators. CHAPTER TITLES 00:40 - Welcome and Episode Overview 01:23 - Jaspreet's Background: From Law to Entrepreneurship 02:35 - Breaking Cultural Barriers: Secret Ventures 03:39 - Entrepreneurship in Small Towns 04:36 - The Growth of a Successful YouTube Channel 05:58 - The 80/20 Rule for YouTube Success 07:04 - Social Media Strategies: Facebook Ads vs. Content 08:19 - The Power of Great Content 10:45 - YouTube is Not a Business 12:06 - Investing YouTube Earnings: Real Estate and Stocks 13:26 - Building Beyond YouTube: Market Briefs Newsletter 14:46 - Using YouTube to Test Business Ideas 16:06 - The Value of Long-Form Content for Building Trust 20:01 - Monetizing YouTube and Finding Sponsors 22:43 - Jaspreet's Investment Strategy for the Future Connect with Jaspreet Singh: WEBSITE - https://briefs.co/ YOUTUBE - MinorityMindset Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Sep 5, 2024

In Todays episode, I dive deep into one of the most critical aspects of scaling a successful business: the power of frameworks and predictability. Over the past decade, I've learned firsthand that while entrepreneurs thrive on freedom and creativity, most of the people we hire crave clear systems and processes. I share how I've scaled my companies to over 110 staff members and the mistakes I made by not implementing structured frameworks early on. I wrongly assumed that managers would naturally develop efficient systems within their departments, but I discovered that without clear guidance from the top, things can quickly become chaotic, especially in the dynamic entrepreneurial world. I discuss how essential it is to establish robust frameworks in your business from the ground up, focusing on areas that will be critical for years to come, such as social media, recruiting, and sales funnels. By creating detailed SOPs (Standard Operating Procedures) and training materials, you can significantly reduce errors, streamline operations, and make delegation much easier. I emphasize the importance of starting with a flowchart to visualize the entire process, then breaking it down into core deliverables, and finally creating comprehensive SOPs for each step. This approach not only simplifies your business but also prepares it for scalable growth, ensuring that your team is equipped to operate efficiently and effectively from day one. CHAPTER TITLES 00:45 - The Importance of Frameworks in Business 02:15 - Overview of the Growth Framework 04:00 - Key Components of the Growth Framework 06:30 - The Role of Data in Driving Business Growth 08:45 - How to Implement a Business Growth Framework 11:20 - Real-World Examples of Framework Application 14:10 - Measuring Success: KPIs and Metrics 16:00 - Adapting Frameworks to Different Industries 17:50 - Case Study: A Look at a Growing Business 19:10 - Case Study: Successful Implementation of a Marketing Framework 21:45 - Common Challenges in Maintaining Business Frameworks 23:30 - The Role of Leadership in Framework Adoption 25:05 - The Future of Frameworks in Business Growth Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Sep 2, 2024

Ajit Nawalkha, a seasoned entrepreneur, author, and co-founder of Evercoach, shares his insights on building a successful coaching business. Ajit, known for his expertise in personal development and business strategy, is also recognized for his significant contributions to Mindvalley, where he played a key role in developing and expanding their coaching and training programs. His involvement with Mindvalley underscores his deep understanding of the coaching industry and his commitment to helping others achieve their personal and professional goals. Throughout the discussion, Ajit emphasizes the importance of niche marketing, the role of effective systems, and continuous learning to stay ahead in the competitive coaching landscape. His practical strategies, such as requiring deposits to ensure client commitment, provide valuable guidance for both new and experienced coaches looking to scale their businesses efficiently. CHAPTER TITLES 00:42 - Introduction and Background 02:15 - The Importance of Personal Branding 04:30 - How to Attract High-Quality Clients 06:32 - Building Credibility in the Coaching Industry 07:55 - Scaling a Coaching Business 09:10 - Overcoming Challenges as a Coach 10:33 - Leveraging Social Proof and Testimonials 12:03 - Setting Up Effective Systems and Processes 13:20 - The Power of Niche Marketing 15:10 - Managing Marketing Teams and Live Events 16:25 - Why Deposits Lead to High-Quality Conversations 17:13 - Differentiating Coaching from Mentoring 19:01 - Importance of Learning from Other Industries Connect with Ajit Nawalkha: IG - Realcoachajit Coachajit.com Minvalley.com/certs Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Aug 26, 2024

In this episode, Dan Martell delves into the concept of "buying back time," a strategy crucial for entrepreneurs and business leaders looking to scale their ventures without burning out. He discusses his personal journey to understanding time management and introduces the core idea behind his "Buy Back Principle." Dan emphasizes the importance of conducting a time audit, delegating tasks effectively using the 80% rule, and focusing on energy management to optimize productivity. He also shares practical tools and strategies for delegating tasks, overcoming common challenges, and building a business that can operate independently of its owner. The episode highlights the mindset shifts necessary for successful delegation and scaling, featuring case studies of entrepreneurs who have implemented these principles with great success. Dan provides actionable advice for those looking to implement the Buy Back Principle, stressing the importance of starting small and gradually building systems that allow for efficient delegation. The episode wraps up with final thoughts and key takeaways, encouraging listeners to embrace the concept of buying back time to achieve sustainable business growth and personal fulfillment. CHAPTER TITLES 00:45 - The Importance of Buying Back Time 01:52 - Dan's Journey to Understanding Time Management 03:07 - The Core Concept: Buy Back Principle 04:32 - The 80% Rule for Delegation 05:23 - Conducting a Time Audit 06:41 - The Significance of Energy Management 08:15 - How to Start Buying Back Time 09:28 - Tools and Strategies for Effective Delegation 10:47 - Overcoming Common Challenges in Delegation 12:04 - Building a Business That Operates Without You 13:22 - The Mindset Shift Required 14:35 - Case Studies: Success Stories 16:07 - Scaling Your Business Efficiently 17:45 - Practical Tips for Implementing the Buy Back Principle 19:28 - Final Thoughts and Takeaways Connect with Dan Martell: IG - Dan Martell Youtube - Dan Martell Website - Danmartell.com Book - Buybackyourtime.com Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Aug 22, 2024

In this episode, I share my "Bulls Eye Method". Designed to improve the success rate of marketing campaigns, product launches, and business initiatives. The method emphasizes the importance of embracing failure as a natural part of the process, recognizing that most attempts—whether it's an ad, a landing page, or a new product—are likely to fail. By understanding this, entrepreneurs can shift their focus to testing multiple ideas quickly and efficiently, rather than investing excessive time and resources into a single unproven concept. The goal is to identify the few winners among many attempts and then double down on those successful strategies. By applying the Bulls Eye Method across different aspects of their business, from marketing to product development, entrepreneurs can increase their chances of success by rapidly iterating and refining their ideas. The overall message is to embrace speed, testing, and adaptability to achieve better results in business. CHAPTERS 0:55 - The Internal Process and Belief System 1:11 - The Four Quadrants of Success 1:32 - Embracing Failure in Marketing 2:13 - Higher Success with Warm Audiences 2:52 - Avoiding Skewed Data from Close Followers 3:04 - Changing Your Approach to Work 3:41 - The Risks of Long Development Cycles 4:19 - The Reality of Failure in Marketing 4:51 - Angel Investing Analogy 6:04 - Don’t Go All-In on the First Idea 7:46 - The Bulls Eye Method Explained 9:10 - Testing Multiple Versions for Success 10:59 - Importance of Minimum Viable Product 12:31 - Scaling with Speed and Efficiency 13:31 - Examples of MVPs in Business 14:01 - Continuous Innovation in Successful Projects 14:43 - The Importance of Rapid Implementation Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Aug 19, 2024

Anik Singal. A renowned entrepreneur, digital marketing expert, and author of "Don't Say That." He is also the founder of Complily, an AI-based software that scans copy to ensure it is FTC compliant. With over a decade of experience in internet marketing, Anik has built a successful career by mastering online sales and marketing strategies. His journey began as a struggling college student who, after initial failures in business, discovered the power of email marketing, leading him to create multiple successful ventures. Today, Anik is not only a successful entrepreneur but also a mentor, teaching others how to achieve financial independence through digital marketing. In this episode, Anik delves into the critical aspects of marketing compliance, focusing on the importance of avoiding misleading claims in promotional materials. He introduces the concept of "net impression," which refers to the overall message consumers take away from an advertisement, emphasizing the need for truthful and non-misleading claims. Anik discusses various types of earnings claims—both express and implied—and the risks of making unsubstantiated claims. He also provides practical advice on using testimonials without violating FTC regulations and underscores the importance of authenticity in marketing. CHAPTERS 1:04 - Navigating FTC Compliance in Business 1:23 - The Shocking Reality of FTC Rules 2:13 - A Life-Changing FTC Investigation 3:15 - The Harsh Lessons from FTC Scrutiny 4:08 - Why Good Reputation Alone Won't Protect You 5:19 - The Importance of Compliance in Marketing 6:02 - Common Misconceptions About Marketing Practices 7:00 - Selling Products While Staying Compliant 7:56 - The Pentagon of Compliance: Five Key Areas 9:00 - Misrepresentation: A Hidden Pitfall 10:07 - Practical Marketing Adjustments for Compliance 11:19 - The Power of Authenticity in Marketing 13:05 - Understanding Net Impression: The Big Picture of Your Marketing Copy 14:10 - Avoiding Misrepresentation in Marketing: Why Accuracy Matters 15:03 - Earnings Claims: Four Types You Need to Be Aware Of 16:08 - Express Earnings Claims: Why They Can Get You in Trouble 17:01 - The Importance of Substantiating Your Marketing Claims 18:12 - Implied Earnings Claims: How They Can Be Misleading 19:00 - Performance Claims: Ensuring Truthfulness in Results 20:22 - Lifestyle Claims: The Risk of Promoting a Flamboyant Image 21:35 - Navigating the Fine Line Between Marketing and Misleading 22:47 - How to Use Testimonials Without Violating FTC Rules 24:10 - Practical Tips for Keeping Your Marketing Compliant 25:45 - Why Authenticity is Key in Avoiding FTC Scrutiny 27:30 - Final Thoughts: Building a Compliant and Successful Business --- CONNECT WITH ANIK Complily.com Dontsaythat.com IG - Anik X - Anik Singal FB - Anik Singal Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Aug 16, 2024

Tom Shipley is a seasoned entrepreneur and business strategist renowned for his expertise in e-commerce and brand management. With a career spanning several decades, Shipley has a proven track record of building and scaling successful companies. He started his entrepreneurial journey in the early 2000s and quickly made a name for himself by harnessing innovative marketing techniques and data-driven strategies. Shipley is best known for his role in transforming and leading iconic brands to new heights, focusing on strategic growth and operational excellence. His background includes extensive experience in financial management, team building, and navigating complex business environments. Shipley's insights into the ever-evolving landscape of digital commerce and his hands-on approach to leadership make him a valuable resource for understanding modern business practices. CHAPTERS 1:14 - Introduction and Welcome 2:45 - Tom Shipley’s Background and Early Career 4:20 - Key Strategies for Business Success 6:15 - The Role of Data in Driving Business Decisions 8:10 - How to Build and Scale Iconic Brands 10:05 - Financial Management and Overcoming Challenges 12:00 - Innovation and Testing in E-commerce 13:40 - Balancing Effective Offers with Brand Building 15:30 - Advertising Strategies for Growth 17:00 - Expanding Retail Presence and Strategies 18:45 - Transitioning from Founder to CEO 20:30 - Hiring and Team Building for Success 22:00 - Mergers, Acquisitions, and Growth 23:15 - Future Trends in E-commerce and Marketing 24:30 - Final Thoughts and Key Takeaways Connect with Tom Shipley: IG - tom__shipley DEALCON LIVE - https://dealconlive.com - (Sep 23-25) Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Aug 13, 2024

In this episode, we explore the driving force behind the new prime video show "60 Day Hustle", highlighting its innovative blend of real-world challenges and social media strategies for entrepreneurs. The discussion emphasizes the show's focus on providing participants and viewers with practical, actionable insights to help them stand out in a crowded digital landscape. Drawing from personal experiences and stories from the show, the creator shares valuable lessons on building a distinctive brand in today's competitive environment. The episode also examines the significance of social media in modern entrepreneurship, offering advice on how to effectively use these platforms to establish a successful brand. The creator discusses ways to avoid common pitfalls, stay ahead of emerging trends, and prepare for the growing role of AI in social media strategy. Throughout the conversation, viewers are encouraged to think critically about their own digital presence and the steps they can take to make a meaningful and lasting impact. CHAPTERS 1:35 - What inspired you to create the 60 Day Hustle, and how does it differ from other entrepreneurial shows? 2:40 - What can viewers expect from the 60 Day Hustle? 3:51 - What were some of the most surprising or challenging moments during filming? 4:56 - How does the 60 Day Hustle reflect your personal journey as an entrepreneur and marketer? 6:13 - What key lessons do you hope the audience takes away from the show? 7:20 - How did you select participants for the show, and what qualities were you looking for? 8:31 - What role did social media play in the challenges on 60 Day Hustle? 9:42 - How do you think 60 Day Hustle will impact aspiring entrepreneurs who watch the show? 10:38 - What has been the reaction from your audience and peers since the show was announced? 11:57 - Can you share any behind-the-scenes stories that didn't make the final cut? 13:02 - In today's crowded social landscape, how can an entrepreneur stand out and make an impact? 14:04 - What are some mistakes you see other brands making on social media? 15:23 - How should brands prepare for AI in social media? 16:04 - How can I stay ahead of the curve in social media strategy? 17:25 - How do you define a successful brand in today's digital age? Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Aug 5, 2024

In this episode, Cody Sperber, a real estate expert and social media influencer with over 2 million followers on Facebook and Instagram, discusses his journey from humble beginnings to becoming a successful entrepreneur in the real estate industry. The conversation highlights the importance of resilience, continuous learning, and strategic thinking. Cody shares insights into overcoming initial challenges, emphasizing the significance of staying focused and motivated. He also talks about the pivotal moments that shaped his career, such as finding the right mentors and balancing business with family life. The discussion delves into strategies for long-term success, stressing the need for adaptability in a constantly evolving market. Cody underscores the importance of building a legacy and leaving a positive impact through one's work. Practical advice is given for aspiring investors, including tips on identifying opportunities and mitigating risks. The conversation concludes with reflections on the future of real estate investing and final words of encouragement for those looking to enter the field. CHAPTER TITLES 1:02 - Cody Sperber: The Clever Investor 2:00 - Starting Out in Real Estate 2:09 - Building a Personal Brand 2:17 - Challenges in Early Deals 3:13 - Clever Investor: A Creative Approach 3:57 - Launching the Education Business 4:49 - The Value of Persistence 6:03 - Evolution of Real Estate Education 7:02 - Diversifying Business Focus 8:03 - The Importance of Singular Focus 8:57 - Learning from Mistakes 10:07 - Scaling with the Right Team 12:15 - Lessons from Marketing Failures 14:02 - Investing in Home Services 15:12 - The Power of Networking and Masterminds 16:29 - Finding the Right Mentors 17:45 - Balancing Business and Family 19:01 - Strategies for Long-Term Success 20:18 - Importance of Adaptability 21:33 - Building a Legacy 22:47 - Key Takeaways from Successful Entrepreneurs 24:12 - The Future of Real Estate Investing 25:29 - Final Advice for Aspiring Investors Connect with Cody: IG - officialcodysperber YT - https://www.youtube.com/user/cleverinvestor LINKEDIN - codysperber WEBSITE - https://codysperber.com CODYS NEW VENTURE - https://floordaddy.com Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Aug 2, 2024

In this episode, the focus is on the upcoming Amazon Prime show that i hosted "60 Day Hustle," which premieres on August 8. The series features 12 participants competing in six business challenges over 60 days, vying for $200,000 in prizes, including $100,000 in cash. The show aims to educate and inspire aspiring entrepreneurs by providing a realistic view of what it takes to grow a business. The participants are mentored by a team of 20 experts across various business phases, with each episode dedicated to a different challenge, such as pitching, marketing, sales, branding, creating virality, and scalability. I encourage any entrepreneur or aspiring entrepreneur to watch the show for practical takeaways that can be applied to their own business endeavors. The show is presented as a blend of reality competition, education, and entertainment, designed to motivate the next generation of entrepreneurs while debunking common myths about the entrepreneurial lifestyle. 1:03 - "Back in the Driver's Seat: New Show Announcement" 1:19 - "Premiering August 8: Behind the Scenes of the New Show" 1:43 - "Six Challenges, $200,000 in Prizes" 2:19 - "Binge-Watch All Six Episodes on Amazon Prime" 2:57 - "Assembling a Team of 20 Experts" 3:48 - "Elimination Phases: Only One Winner" 4:11 - "Debunking Myths About Entrepreneurs" 5:09 - "Showcasing the Realities of Entrepreneurship" 5:31 - "Key Takeaways: Learn From the Show" 5:53 - "The Importance of Pitching" 9:03 - "Mastering Marketing: Conveying Your Message" 10:32 - "The Crucial Role of Sales" 12:49 - "Branding and PR: Building Your Business Image" 13:52 - "Creating Virality: Getting Mainstream Attention" 14:14 - "Scaling Your Business: From Plan to Execution" Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jul 22, 2024

In todays episode i sit down with Bernt Ullmann, a prominent figure in the licensing and brand management industry, often referred to as the "$6 Billion Man." Ullmann shares insights from his extensive career, including his involvement in one of the largest celebrity licensing deals with Jennifer Lopez, valued at $3.5 billion. He discusses his journey from working with Donna Karan and Fubu to partnering with Tommy Hilfiger and launching Star Branding. The conversation delves into the intricacies of licensing, highlighting its two primary forms—territory and product licensing—and the significant role it plays in business expansion. Bernt offers practical advice for entrepreneurs looking to scale their businesses beyond traditional methods like funnels and social media. He emphasizes the importance of creativity and thinking big, citing examples such as Fubu's innovative trade show strategy and Tommy Hilfiger's collaboration with Gigi Hadid. The episode underscores the potential of licensing and strategic partnerships to drive growth and reach new markets, encouraging entrepreneurs to overcome limited beliefs and explore these opportunities. Ullmann also shares resources for listeners to learn more about his work and continue their education in brand acceleration and IP monetization. CHAPTERS 01:08 - Introduction to the $6 Billion Man: Ben Allman 02:09 - Ben Allman's Career Highlights and Major Deals 03:30 - Brand Management and IP Monetization in Fashion 04:42 - The Evolution of Fubu: From $100 Million to $400 Million 05:55 - Star Branding and The $3.5 Billion J Lo Deal 07:08 - Understanding Licensing: Territory and Product Licensing 08:35 - Practical Steps for Small Businesses to Start Licensing 09:15 - Creative Marketing Tactics: The Fubu Trade Show Strategy 10:31 - Celebrity Collaborations: The Tommy Hilfiger & Gigi Hadid Example 12:18 - Case Study: The Jennifer Lopez Deal with Kohl's 14:09 - Breaking into New Markets with Strategic Partnerships 16:43 - Thinking Big: Overcoming Limited Beliefs in Business 17:59 - Final Thoughts on Expanding Your Business with Licensing 18:27 - Where to Learn More About Ben Allman 19:00 - Closing Remarks and Future Collaboration Prospects Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jul 18, 2024

All Gas. No Breaks. In todays episode i share insights on my hectic yet productive lifestyle, emphasizing the importance of relentless effort, extensive networking, and strategic planning. I describe my packed schedule, which often includes attending multiple events in different cities within a short time frame, and how i maximize every moment, even during travel. I attribute much of my success to consistently saying yes to opportunities and pushing myself to maintain a high level of productivity, despite the challenges of constant travel and limited sleep. I also touch on the significance of maintaining a healthy routine, including regular exercise, proper nutrition, and efficient time management. I go over practical tips for staying productive while traveling, such as scheduling calls during transit, utilizing in-flight Wi-Fi for work, and ensuring a healthy diet by arranging for protein shakes and energy drinks to be delivered to my hotel. My approach combines dedication, strategic thinking, and a commitment to self-care, which i believe are crucial for achieving extraordinary success. CHAPTERS 01:13 - Welcome to Living the Red Life 01:18 - All Gas, No Breaks: The Hustle Mindset 01:25 - The Power of Networking and Events 02:05 - From Judge Panels to Red Carpets: A Busy Week 02:31 - Juggling Networking and Business Management 02:53 - Overcoming Excuses to Attend Events 04:00 - Going Nomad: A Strategy for Success 05:01 - Lifestyle Design for Business Growth 06:45 - Extreme Measures for Extreme Success 07:00 - A Day in the Life: Event Hopping Across Cities 08:43 - The Cost of Success: Sacrifices and Payoffs 09:25 - Maximizing Opportunities Through Relationships 10:52 - Managing Business While Traveling 13:20 - Stacking the Day: Optimizing Every Minute 16:20 - Staying Healthy and Energized on the Road Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jul 15, 2024

In this podcast episode, Steve Forbes discusses the history and evolution of the Forbes media empire, starting from its origins with his grandfather, an immigrant from Scotland. He shares insights into how his grandfather built the company through determination and innovation, even during challenging times like the Great Depression. Forbes emphasizes the importance of adapting to change, particularly in response to the rise of the internet, which transformed the media landscape. He highlights key initiatives like the 30 Under 30 list, which showcases young entrepreneurial talent, as examples of how Forbes has continuously innovated to stay relevant and successful. Forbes also delves into the mindset required to navigate crises, such as the COVID-19 pandemic, which forced many businesses, including Forbes, to pivot quickly and find new ways to operate. He discusses the challenges and rewards of maintaining a prestigious brand and the need for constant differentiation in a competitive market. Forbes advises entrepreneurs to focus on understanding their customers' needs and to be prepared to innovate and adjust their strategies in response to changing circumstances. He underscores the importance of persistence, adaptability, and having a strong team to support business growth and success. CHAPTERS 01:12 - Welcome to Living The Red Life with Steve Forbes 02:10 - The Origins of the Forbes Media Empire 03:33 - Lessons from the Great Depression 04:50 - Adapting to the Internet Era 06:47 - The Importance of Innovation in Business 08:02 - Navigating Unpredictable Events 09:40 - Entrepreneurial Mindset During COVID-19 10:26 - Balancing Crisis Management with Future Planning 11:30 - The Evolution and Future of Forbes 13:26 - The Constant Need for Differentiation 14:43 - Maintaining Momentum in Business 15:56 - Advice for the Younger Entrepreneurial Self Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jul 4, 2024

In today's episode, i delve into marketing lessons drawn from Will Smith's promotional strategies, particularly in light of his recent activities. The persistence and relentless efforts seen in the marketing campaigns of Smith and Martin Lawrence for the "Bad Boys" franchise are insane. Key lessons include the need for constant promotional efforts and the benefits of maintaining a high level of visibility, even during times of controversy or fluctuating popularity. Major figures like Will Smith and entrepreneurs alike can thrive by consistently putting themselves out there and staying active in their promotional activities. The episode continues with a detailed exploration of Will Smith's recent marketing strategies. I discuss various tactics Smith has employed to rejuvenate his brand, such as a viral movie theatre visit and leveraging global promotional tours. Behind-the-scenes content is crucial and it can engage audiences by providing an insider look at the filmmaking process. Furthermore, they touch on the power of social media and celebrity partnerships in amplifying promotional reach. The podcast concludes by contrasting comprehensive marketing efforts with minimal approaches, illustrating how robust, all-in strategies can lead to more successful product launches and greater audience engagement. CHAPTERS 1:12 - Introduction to Marketing Lessons from Will Smith 2:18 - The Persistence of Will Smith and Martin Lawrence 3:19 - Lesson 1: Relentless Effort in Promotion 4:14 - Importance of Consistent Self-Promotion 5:54 - Marketing Insights from Top Brands 7:21 - Self-Assessment in Marketing Efforts 8:47 - Will Smith’s Strategy Post-Controversy 9:34 - Viral Marketing: The Movie Theatre Stunt 11:00 - Global Promotion: Red Carpet World Tour 12:33 - Behind the Scenes Content as a Marketing Tool 14:22 - Teasing Production Techniques 15:23 - Leveraging Social Media and Other Platforms 16:04 - Celebrity Cameos and Strategic Partnerships 17:31 - Comprehensive Marketing Strategies 18:03 - All-In vs. Minimal Effort in Product Launches Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jul 1, 2024

In this episode, Victoria and Oksana, health-focused entrepreneurs, share insights on achieving peak performance and enhancing energy levels for busy professionals. They discuss practical strategies for boosting vitality, emphasizing the importance of adequate hydration, stress management, and consistent exercise. Victoria and Oksana highlight the significance of individualized nutrition, particularly the role of minerals like magnesium, in combating fatigue and supporting overall well-being. They point out that common issues such as brain fog and persistent tiredness may often be linked to underlying inflammation and nutrient deficiencies. Victoria and Oksana provide actionable tips for optimizing health and productivity, focusing on the unique challenges faced by entrepreneurs, such as managing stress and maintaining a balanced lifestyle amidst demanding schedules. They advocate for personalized health approaches, including regular assessments of hydration, diet, and mental wellness, to prevent chronic inflammation and ensure sustained energy and focus. CHAPTERS 1:00 - Welcome to Living The Red Life 1:22 - Meet the Guests 2:10 - From Scientist to Entrepreneur 3:21 - Power Duo: Dividing Roles in Business 4:19 - Transitioning to Marketing and Business Growth 5:18 - Key Tips for Entrepreneurial Energy and Focus 5:56 - Importance of Hydration 7:16 - Dehydration and Its Impact 9:20 - Managing Anxiety and Stress 10:50 - Structuring Self-Care into Your Day 12:06 - The Vital Role of Exercise 13:38 - Optimizing Nutrition for Energy 14:16 - Common Nutritional Deficiencies 16:30 - Understanding and Managing Inflammation 18:55 - Testing and Addressing Inflammation Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jun 27, 2024

In this episode, I delve into the significance of strong versus weak mindsets for entrepreneurs and their teams. It begins with a discussion about the alarming increase in weak mindsets, marked by fragility and a lack of resilience, and how this trend negatively impacts both personal and professional lives. I share personal anecdotes about overcoming serious challenges like theft and breaches of contract, highlighting the importance of mental fortitude in navigating such adversities. The episode emphasizes the necessity for entrepreneurs to develop a resilient mindset, not only to achieve success and happiness but also to create a productive and positive work environment. I explore practical strategies for cultivating a strong mindset among employees and managing weak mindsets within teams. It discusses the detrimental effects of negativity in the workplace and the value of surrounding oneself with positive, strong-minded individuals. The host offers insights into handling setbacks effectively and underscores the correlation between mindset and life events, arguing that a strong mindset helps avoid a cascade of negative occurrences. Overall, the episode provides valuable guidance on fostering resilience and mental strength to better handle the challenges of entrepreneurship. CHAPTER TITLES 1:06 - Welcome and Episode Overview 1:54 - The $1,000 Program Giveaway 2:03 - Weak Mindset: A Growing Concern 3:16 - Strengthening Your Mindset for Success 4:02 - Real Challenges in Business: My Experiences 5:01 - The Importance of Resilient Employees 6:01 - The Cost of Negativity in the Workplace 7:02 - Building Mental Fortitude: A CEO’s Perspective 8:30 - Handling Setbacks: Lessons from a CEO 10:30 - Managing Weak Mindsets in Your Team 12:08 - The Power of Positive Surroundings 17:29 - Correlation Between Mindset and Life Events Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jun 24, 2024

Margarita Pasos, a prominent entrepreneur with over 6 million followers, recognized as one of People Magazine's Top 25 Most Powerful Latina Women. Margarita shares her journey from humble beginnings to building a powerful personal brand and a thriving community, especially in the Spanish-speaking market. She emphasizes the importance of authenticity, edutainment (education and entertainment), and genuinely caring for your audience to build trust and a loyal following. Margarita discusses her approach to growing a community by offering value through education, personal development, and entrepreneurial support, which has led to her success in hosting large-scale events and virtual engagements. The conversation highlights key strategies for aspiring entrepreneurs on building a personal brand and leveraging social media effectively. Margarita shares insights into creating a scalable business model, focusing on customer experience, and the importance of having a strong "why" behind your efforts. She recounts her initial challenges, including early failures and financial struggles, and the pivotal role mentors played in her growth. The episode wraps up with practical advice on finding mentors and the significance of valuing diverse expertise, regardless of age, to build a successful and resilient business. CHAPTER TITLES 1:01 - Welcome and Introductions 2:01 - Margarita's Journey to Entrepreneurship 2:44 - Mission to Empower Hispanics 3:51 - Overview of Margarita's Business Model 4:48 - Building a Loyal Community 5:29 - The Importance of Edutainment 6:07 - From Social Media to Sales 7:04 - Customer Experience and Retention 7:14 - Hosting Successful Events 9:54 - From Small Beginnings to Big Success 11:01 - Virtual Events and Online Engagement 12:28 - The Power of Personal Branding 13:19 - Authenticity in Personal Branding 14:40 - Overcoming Haters and Negativity 15:51 - Learning from Failures 16:55 - Mentorship and Continuous Learning 17:46 - Embracing Age Diversity in Mentorship 18:47 - Conclusion and Final Thoughts Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jun 20, 2024

Why you're not a millionaire yet. The underlying reasons why many people struggle to become millionaires. Drawing from my extensive experience in the industry and coaching numerous clients, I highlight common pitfalls such as frequent pivoting, procrastination blended with perfectionism, and an excessive focus on minor details. Consistent action, rather than constantly switching ideas or seeking perfection, is crucial for financial success. The importance of having a clear and compelling way to present and sell one's product, as many entrepreneurs fail to effectively communicate their value proposition. There are also mental and attitudinal barriers that can prevent wealth accumulation. A lack of belief in one’s potential to become a millionaire can significantly hinder progress. This mindset, combined with an inadequate work ethic and a misallocation of effort, often leads to stagnation. I highly advocate for a shift in perspective, urging listeners to adopt a confident, hustle-driven approach to their ventures. By fostering a belief in their ability to achieve substantial financial goals and focusing on high-impact actions, individuals can accelerate their path to becoming millionaires. CHAPTER TITLES 1:08 - Overview of reasons for not becoming a millionaire. 1:44 - The dangers of changing ideas too frequently. 3:00 - How striving for perfection and delaying tasks can hinder progress. 4:50 - Importance of launching products without overthinking every detail. 7:02 - Why worrying about others' thoughts can paralyze your actions. 8:36 - Avoid getting bogged down by minor details that don’t impact the bigger picture. 9:32 - Developing effective sales strategies and presenting your product clearly. 12:09 - How self-belief and mindset play a crucial role in achieving financial success. 14:03 - The importance of surrounding yourself with the right people and influences. 15:16 - Setting ambitious goals and understanding their impact on your actions. 16:23 - Balancing hustle and smart work for achieving financial milestones. 17:33 - Distinguishing between working hard and working smart to maximize productivity. 18:09 - Recognizing the essential components and strategies for business growth. 18:30 - Final reflections on becoming a millionaire and key takeaways from the episode. Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jun 17, 2024

In todays episode, I've got Seth Soloff in the studio, co-founder of Haute Living, about his journey of navigating and evolving in the magazine industry over the past 19 years. Facing many challenges, especially with the declining popularity of print media, Seth adapted by pivoting the business model. Haute Living diversified its revenue streams, focusing more on events, digital, and social media content. They also ventured into new business areas such as launching a jet company and a real estate brokerage. Despite their efforts and continuous learning, Seth emphasizes that the evolution is ongoing, and no one ever really "figures it out," as constant adaptation is crucial for sustained success. The interview touches on Seth's strategic approaches during the COVID-19 pandemic, where they transitioned to hosting virtual events and leveraging social media for business continuity. Seth discusses their use of Facebook and Google ads, underscoring the importance of a strong backend system for tracking leads and sales to truly benefit from advertising efforts. Rudy and Seth also talk about the significance of automations, proper CRM setups, and the necessity of continually learning and evolving in the business landscape. Seth highlights how Haute Living's adaptability and innovative thinking, such as launching a new members-only app, play essential roles in maintaining their relevance and success in the luxury lifestyle market. CHAPTER TITLES 1:11 - Introduction to Seth and Haute Living 2:21 - The Evolution of Haute Living 3:53 - Embracing Digital and Social Media 4:43 - Success Stories: Private Jet Booking from Facebook Ads 5:52 - The Power of Consistent Learning and Adaptation 7:06 - Pivoting to Event-Based Income 8:37 - Overcoming Industry Challenges 10:12 - Navigating COVID: From In-Person to Virtual Events 11:48 - The Importance of Flexibility in Business 12:59 - Exploring New Revenue Streams: Jets and Real Estate 15:31 - The Importance of Lead Generation and Tracking 17:22 - Building Efficient Systems for Scalability 20:45 - Lessons in Business Adaptation and Resilience 21:28 - Launching the Haute Black Membership App 23:09 - Final Thoughts and Contact Information Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jun 13, 2024

The podcast episode emphasizes the critical importance of branding beyond just logos and color schemes. The host argues that true branding is about defining core values, target audience, and unique message. Entrepreneurs are encouraged to spend time figuring out their brand's identity, including what they stand for and what they oppose. A strong, distinct brand can make or break a business, influencing everything from marketing effectiveness to customer loyalty and community building. Through personal anecdotes and examples of successful brands, the host illustrates how a well-defined brand simplifies various aspects of business operations. The discussion includes the role of consistent messaging and the necessity of standing out, even if it means being polarizing. The host advises entrepreneurs to be comfortable with not being universally liked, as a clear and unique brand can lead to greater success and easier marketing efforts. The episode concludes with practical advice on creating content that reflects one's brand and continuously testing and refining brand elements to find what resonates most with the audience. 2:01 - The Importance of Branding 2:32 - Successful Branding Examples 4:00 - Personal Branding Journey 5:08 - Defining Branding 7:11 - Case Study: Wes Watson 7:54 - Variety in Successful Brands 8:09 - Creating a Unique Brand 8:49 - Reaffirming Your Brand Message 10:12 - Consistency in Brand Messaging 11:12 - Embracing Polarization in Branding 13:09 - The Scientist's Neutral Approach 14:07 - Creating a Solid Brand Foundation 14:42 - Deep Work for Brand Development 15:57 - Testing and Iterating Your Brand 16:40 - The Power of Content Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jun 10, 2024

Today I've got Brad Sumrok in the house. Termed "The Apartment King". We discuss the conventional wisdom surrounding education and real estate investment. Brad explains how societal norms lead many to unquestioningly spend large sums on a traditional college education, only to find limited job prospects afterward. Reflecting on his own experience, Brad details his journey through the corporate world, achieving degrees and following the expected path until it left him unfulfilled and financially insecure. His turning point came after reading Rich Dad Poor Dad , which inspired him to explore real estate as a viable alternative to traditional employment. Brad shares how attending seminars and seeking mentorship transformed his career, allowing him to amass a portfolio of over 7,800 apartment units. Initially intimidated by large real estate deals, he emphasizes the importance of starting small and gradually taking on bigger projects. His story highlights how multifamily properties, starting with a 32-unit building, offered a more streamlined and profitable path than single-family investments. He also underscores the value of investing in oneself through education and networking, as these personal investments often yield higher returns than any single asset class. The episode stresses the power of community and continuous learning in achieving long-term success. CHAPTER TITLES 1:16 - Brad's Background and Real Estate Journey 2:29 - Initial Real Estate Exposure 3:04 - First Real Estate Conference Experience 4:02 - First Investment: From Single-Family to Multifamily 4:44 - Scaling Investments: Raising Capital and Larger Deals 6:10 - Financing and Management of Large Multifamily Properties 6:52 - Transition to Education and Mentorship 8:21 - Building a Community and Event-Based Learning 9:04 - Challenges and Relationships in Business 11:38 - Mindset and Lessons from Large Deals 14:13 - Community Impact vs. Individual Success 17:51 - Is Real Estate a Great Investment? 18:37 - Investing in Yourself: The Key to Success 18:53 - Closing Thoughts & Encouragement Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jun 6, 2024

In today's episode I delve into the three phases of lead generation: cold, warm, and ultra-hot leads. Cold leads are those who are unfamiliar with your brand, requiring substantial effort to convert. Warm leads are somewhat familiar with your offerings and have a higher likelihood of conversion, while ultra-hot leads are highly engaged, long-term followers or previous customers ready to make a purchase without much convincing. I cover the importance of transforming cold leads into warm and eventually ultra-hot leads through strategic content creation, effective marketing, and maintaining strong customer relationships. This episode will give you practical steps to increase lead quality and conversion rates, such as creating viral content, optimizing ads, and engaging in joint ventures. Also one that people often overlook is the need for compelling offers and consistent branding to attract and retain leads. By nurturing leads through valuable content and building a loyal community, businesses can achieve higher conversion rates and customer loyalty. I give some examples from various industries, including MLMs, to illustrate the process of turning cold leads into super fans, highlighting the significant revenue potential and customer retention benefits of this approach. CHAPTERS 1:31 - The Importance of Lead Generation 2:34 - Challenges with Cold Leads 3:09 - Transitioning from Cold to Warm Leads 3:43 - Benefits of Warm Leads 4:09 - Defining Red Hot Leads 5:12 - Strategies to Increase Hot Leads 6:31 - Building a Brand Ecosystem 7:14 - Converting Interest to Engagement 8:23 - Nurturing Leads to Super Hot Status 8:29 - Effective Lead Capture Methods 10:20 - Generating Traffic for Lead Capture 12:25 - Importance of Content Quality 12:57 - Engaging and Retaining Followers 13:36 - Creating Super Fans and Community 18:58 - The importance of building celebrity status Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jun 3, 2024

Jeffrey Hayzlett, an American businessman. Formerly the chief marketing officer of the Eastman Kodak Company, and now the CEO of The Hayzlett Group. Entrepreneurs often fall into the trap of saying yes to everything without considering the ROI and opportunity cost. Instead, they should focus on five key tasks daily and ensure enough time is allocated for these priorities. The discussion also highlights the shift in content strategy from simply gaining eyeballs and ears to capturing hearts and minds, stressing the importance of reaching the right audience with valuable content at the right time. Jeffrey shares his journey of acquiring over 200 businesses and scaling them efficiently by leveraging acquisitions for rapid growth. He underscores the significance of understanding the problems a business solves for its customers and maintaining a firm grasp on the company's value. He also discusses the need for entrepreneurs to build systems that support scalable growth, akin to the McDonald's model. The conversation touches on the importance of data in decision-making, particularly for larger companies, and the benefits of having a strong, capable team to support business operations. CHAPTER TITLES 1:21 - Welcome Jeffrey Hayzlett 1:46 - Quick Overview of Jeffrey's Accomplishments 1:55 - Driving Businesses and Leading C-Suite Network 2:31 - Blending Corporate and Entrepreneurial Marketing 2:52 - Journey and Bumps Along the Way 3:20 - Scaling Through Acquisitions 5:27 - Hustle Versus Working Smarter 5:58 - Automate, Delegate, Eliminate 10:02 - Learning from Data in Big Companies 11:52 - Building Scalable Systems 13:24 - Importance of Team Dynamics 16:19 - Entertainment and Business Similarities 17:51 - Becoming a Media Company 18:41 - Content Drives Community Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

May 30, 2024

The crucial debate between organic and paid advertising. Paid ads are quicker and more predictable results, but organic has the potential to produce an even higher roi. Paid advertising allows for consistent traffic flow and scalable sales, which are essential for building a real business as opposed to a hobby. Paid ads provide control and predictability, making it easier to achieve revenue goals and demonstrate profitable acquisition channels, a critical factor when selling a business to potential buyers. Organic growth, while valuable in the long run, is less predictable and takes longer to yield significant returns. Successful businesses need a balance of both paid and organic strategies. While paid ads offer immediate returns and scalability, organic content is a long-term investment that enhances brand value and trust. Effective paid advertising requires testing, optimization, and a solid product or service. By understanding and leveraging both paid and organic methods, businesses can achieve sustainable growth and improved valuations. CHAPTER TITLES 1:17 - The Importance of Both Paid Ads and Organic Growth 1:50 - Why Paid Ads are Essential for Business Consistency 2:51 - Comparing Paid Ads to Organic Growth 4:03 - Analogies: Paid Ads vs. Organic Growth 4:29 - The Challenges and Benefits of Paid Ads 5:10 - The Long-Term Value of Organic Growth 6:17 - Building a Balanced Strategy 6:56 - Organic Growth as a Long-Term Strategy 7:15 - Paid Ads and Business Valuation 8:44 - Examples of Big Brands Using Paid Ads 9:10 - The Role of Different Types of Paid Traffic 10:39 - The Myth of Affording Paid Ads 11:58 - Personal Success Stories with Paid Ads 12:42 - Integrating Organic Growth and Paid Ads 12:56 - Creating Viral and Branded Content for Organic Growth 14:33 - The Importance of Testing in Paid Ads 14:51 - Guidance for Members on Paid and Organic Strategies 16:06 - Summary and Final Thoughts on Paid vs. Organic Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

May 27, 2024

In today's episode we have Ben Press, someone who found some of the greatest stars we have seen in our favorite movies. One he is most known for is securing a role for Amanda Seyfried in "Mamma Mia!" despite initial resistance from the studio, highlighting the importance of persistence and leveraging trusted relationships. He emphasizes never taking no for an answer and building authentic connections that can facilitate achieving significant goals. This mindset, which was crucial in his career as an agent, enabled him to navigate the industry successfully and secure major opportunities for his clients. In the discussion, Ben also delves into his transition from talent representation to the world of entertainment technology startups. He talks about his involvement in ventures like Russell Wilson's TraceMe, which was later acquired by Nike, and his advisory role at Cameo. He explains how celebrities have become more accessible for brand collaborations due to economic changes in the entertainment industry and shares insights on how entrepreneurs can leverage celebrity partnerships for brand growth. His approach combines understanding target demographics, vetting potential celebrity partners, and structuring equity deals to benefit both parties. CHAPTER TITLES 1:00 - Introduction and Guest Overview 2:08 - From Mailroom to Agent: Ben's Career Journey 2:30 - Working with Hollywood Legends 3:00 - Packaging America's Next Top Model and Mamma Mia 3:45 - Pivot to Entertainment Tech Startups 4:20 - Leveraging Celebrity for Business Growth 5:00 - Evolution of Celebrity Brand Work 6:10 - How to Engage Celebrities for Your Brand 7:25 - Vetting and Selecting the Right Celebrity 8:45 - Structuring Equity and Compensation Deals 10:15 - The Importance of Fast Decisions in Celebrity Deals 11:00 - Activations and Fundraising with Celebrities 12:21 - Creating Authentic Celebrity Partnerships 13:08 - Case Study: Landing Amanda Seyfried for Mamma Mia 16:23 - Lessons in Persistence and Relationship Building 18:10 - Strategies for Effective Asks 19:27 - Encouraging Staff to Overcome 'No' Responses 20:41 - Turning 'No' into 'Maybe' and 'Maybe' into Meetings Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

May 23, 2024

QUESTIONS 1:37 - What has been your biggest challenge in growing your business online and how did you overcome it? 2:32 - How do you stay motivated and inspired in the face of setbacks? 3:28 - What is a breakthrough moment that significantly changed your business trajectory? 4:13 - How do you balance your personal branding with company branding in your marketing strategy? 5:05 - I'm struggling with creating viral content that resonates with my audience. What is your secret? 5:34 - How do you leverage influencer marketing to boost your own brands' visibility? 6:05 - What strategies have you found most effective for scaling your ad spend profitably on social media? 6:51 - What's the best way that you identify and capitalize on emerging trends in digital marketing? 7:54 - How much do you pay attention to data analytics and how does it play a role in your decision-making in your business? 8:45 - Can you share a story about a successful collaboration you've had with a celebrity or influencer? 9:21 - What is the best way to establish trust in your brand? 9:55 - I'm building my first sales funnel. What are the key elements of a successful sales funnel in your experience? 10:43 - We're struggling to keep customers. How do you approach customer retention and loyalty in your brand and business? 11:50 - I'm just getting my start in digital marketing. What is one piece of advice you would give me right now? 12:39 - How do you look at and measure ROI of all of your marketing campaigns? 12:57 - What's your approach to content creation and distribution across all of your different platforms? 13:34 - How do you manage and motivate a large team to achieve high performance? 14:39 - What do you think will be the biggest change in the next five years in the digital marketing and social media space? 15:03 - A couple of bad reviews have set our business back a lot. How do you handle negative feedback or criticism about your brand online? 16:31 - What is the most valuable lesson you learned from your worst failure? Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter FULL TRANSCRIPT 0:00 Rudy, what is the most valuable lesson you learned from your worst failure? 0:04 I think probably the biggest lesson, which is kind of ironic is I'm struggling with creating viral content that resonates with my audience. 0:12 What is your secret? 0:13 Something I've learned from a lot of people that are very successful on socials is just like, what do you think will be the biggest change in the next five years in the digital marketing and social media space? 0:24 The next five years, biggest change will probably be, we're already ahead. 0:28 I would say we've been doing it over 18 months now. 0:31 I think it's gonna change how content's made, how content's produced the ability to create content. 0:37 I think that's gonna be the biggest change. 0:38 It's a good question too. 0:39 I think a breakthrough moment. 0:41 There's been a few in my life. 0:42 I would say one was my name's Rudy Moore, host of Living the Red Life Podcast. 0:47 And I'm here to change the way you see your life in your earpiece every single week. 0:52 If you're ready to start living the red life, ditch the blue pill. 0:55 Take the red pill, join me in wonderland and change your life. 0:59 What's up guys? 1:00 We are back for another Q and A round on the podcast. 1:03 This is where you get chance to submit questions to me. 1:06 If you have a question for a future podcast, I try and do one of these every couple of months, send it in on Instagram and while you're there, make sure you D M me and let me know what you're loving about the podcast. 1:17 And if you can leave a five star review, and I would love to send you some of my free trainings just to thank you for your time. 1:24 So let's dive into today's Q and A. 1:26 This is where I try and cover up to 20 questions in 20 minutes. 1:30 Sometimes a little less. 1:31 These are questions submitted by the audience staff and here we go. 1:35 Question time. 1:37 OK, Rudy first question, what has been your biggest challenge in growing your business online and how did you overcome it? 1:44 Yeah, I think growing a business online, there's a lot of challenges or any business in general. 1:48 I'd say the biggest challenge. 1:50 I think you go through phases in business. 1:52 So like my biggest challenge to start was like finding a good product and getting traction, selling it. 1:57 Next challenge after that was probably scaling and like logistics of scaling and operations team. 2:04 And then I think the next phase is like all the other stuff hr and finance, finance and stuff you don't think about recruitment and then you kind of figure all that out and then it's like managing big systems, multiple companies, multiple entities, lawsuits. 2:19 IRS audits, big collapses in like a partnership that's making millions people scamming you, people stealing from you. 2:27 So there's, you know, different problems or biggest problems depending on your face. 2:32 Next question, how do you stay motivated and inspired in the face of setbacks? 2:37 I, I think I'm very, it's a good question too because I'm very intrinsically motivated to do this. 2:43 And I think I have a great mindset where even when we have like a lot of big problems, like to me it's just part of the game and it's a challenge and I always see it that way. 2:51 I think I've had enough problems in my business and setbacks and failures that most people would have quit by now. 2:57 But that's one reason I'm still successful because I like a challenge and I, I, I, I just, I guess, I believe maybe I tricked myself into believing from all the books and personal development. 3:08 But I think I believe that they're all just part of what it takes to be successful and they're just challenging to make me better. 3:16 So, yeah, I think it's just that belief in myself, belief that challenges and failures are part of the process and you can always learn something from them and hopefully not repeat too many times. 3:28 Rudy, what is a breakthrough? 3:29 Moment that significantly changed your business trajectory. 3:33 I think a breakthrough moment. 3:35 There's been a few in my life, I would say one was,, when I really got one product that I could scale with ads in a funnel and it helped me scale to millions and build my first million dollar business. 3:46 I would say another one was like learning, finding masterminds where I could actually travel to these events and meet these people. 3:54 I'd say another one. 3:55 I was like you know, partnering with big celebrities and major brands and influencers and a couple of big opportunities there. 4:02 And then I'd say my newest one is like a big TV show. 4:06 I can announce in just a couple of weeks what platform it's coming out on, but that's a big one too. 4:13 How do you balance your personal branding with company branding in your marketing strategy? 4:18 Yeah, personal brand versus company brand. 4:20 Good question. 4:22 I think it's interesting because more I I lean more on personal brand now. 4:26 I think people care less about your company until you get like to a really big level like 10 X like grands, right? 4:33 But I mean, it's important to grow your person, like for me and my industry, at least like grow my personal brand first and then grow the company through it. 4:40 Whereas some people are the opposite, right? 4:42 E-commerce brands, they grow the company brand and then eventually the founder wants to be famous and talk about how they grew this big company. 4:49 So cos mine's more like marketing and socials. 4:53 I I think people wanna do business more with me and then the brand grows behind it. 4:57 So I, I prioritize me, Rudy, I'm struggling with creating viral content that resonates with my audience. 5:05 What is your secret? 5:06 So with viral content, we have a couple of people full, not full time, but like every day they do a few hours where they're literally researching viral content and coming up with concepts similar for me. 5:17 So part of it is research and looking at trends and then something I've learned from a lot of people that are very successful on socials is just like consistency, right? 5:27 Do 100 posts that do you think you have chances of going viral and eventually a couple will Rudy. 5:34 How do you leverage influencer marketing to boost your own brands? 5:38 Visibility? 5:38 Yeah, I would say I'm pretty good at that. 5:41 You know, we have a lot of big celebrities and influences and that boosts my credibility, my reach, my connections, my the power intros, I get the opportunities I get because of it. 5:52 So I'd say I'm very good at that. 5:54 And I mean, everyone should be doing that right? 5:55 Leveraging other people's audiences and other people's years of work to build a tribe and a community for that brand. 6:03 It's a no brainer, Rudy. 6:05 What strategies have you found most effective for scaling your ad spend profitably on social media. 6:11 Yeah, scaling ad spend is a common question. 6:14 I was literally in Nashville yesterday teaching on this to a bunch of creators and a lot of people say, oh when I scale my ads, my ad spend it flops. 6:22 And I'm like, well, it's probably because when you start, it's like small warm traffic and then when you scale it's like cold traffic. 6:28 But I think you know, my biggest tips are lots of creatives, lots of testing, lots of audience testing. 6:35 And then just having a really good offer and funnel and product, but also being be willing to spend a lot and go in the red and make the money on the back end. 6:44 Rudy. 6:45 What's the best way that you identify and capitalize on emerging trends in digital marketing? 6:51 Yeah. 6:51 How do I capitalize on trends? 6:54 I try and pay attention to the market and pick my battles, right? 6:57 So like some trends, I've not capitalized on crypto and N F T si kind of was super busy running big companies and missed all of that. 7:07 But I think like a I, I saw it coming, I was in a better place to make advantage of that and we made a million dollars in a few months with A I, we've had now like 70 I mean, 67,000 people registering for our A I events. 7:21 And we've got hundreds of members in like our A I intensive program. 7:25 So I think for me, it's like seeing what resonates with me not making it faddish. 7:30 Like, we're genuinely using A I a lot every day, like all day, you know, in our companies and it, it's a big part of our company. 7:38 So it felt authentic and like, actually exciting. 7:42 and I do believe it's gonna play a big part in the future. 7:45 So that was very authentic. 7:47 So I'm looking at trends but stuff I'm genuinely also interested in and then I'm, I'm going all in on that, Rudy. 7:54 How much do you pay attention to data analytics? 7:56 And how does it play a role in your decision making in your business? 8:00 Yeah, data analytics and data is so important. 8:04 Like you know, I went through a phase about 23 years ago where I was obsessed with it and I, I still am I just, it's like normal now a part of my business. 8:13 But I get hourly reports, daily reports, reports on every department reports on every funnel. 8:18 Like everything, everything is tracked like hiring. 8:21 We know how many people applied today, how many interviews we did today, how many good people we found today? 8:27 Yeah, like everything, everything's tracked. 8:29 Everything you can imagine is tracked when people turn up in the morning. 8:32 What time they show up? 8:34 their happiness, staff's happiness rating every day, like everything is tracked, this guy wants you to share a story about a successful collab you've had with a celebrity or influencer. 8:45 There's been a quite a few, some better than others. 8:48 Some that I can't name some that I can name. 8:51 You know, I think,, more recently we've done a lot with some of the, you know, big experts in the industry. 8:58 Kevin Harrington from Shark Tank, Les Brown, famous motivational speaker, you know, very successful clubs there. 9:05 I think my first ever successful club was a NFL Super Bowl champion and we did a, a million dollar launch in a couple of weeks. 9:14 So yeah, definitely, I would say the celebs stuff like 5050 some flop and, and some crush it. 9:21 Rudy. 9:21 What is the best way to establish trust in your brand? 9:26 I think building trust in your brand is a combination of social proof testimonials, proof of results and just putting out a lot of content and being everywhere because there's this repetition effect like Donald Trump knows that. 9:41 And he was very good at saying make America great again, right? 9:45 And eventually there's an old saying that if you say something enough times it becomes the truth. 9:49 So, yeah, I think all of those things combined. 9:53 Rudy, I'm building my first sales funnel. 9:55 What are the key elements of a successful sales funnel in your experience of business, key elements of the sales funnel. 10:02 There's a few on so I actually told that yesterday in Nashville too. 10:05 So it starts with the offer and the promise and then it goes into like unique selling points and the hooks and the results. 10:12 And then you need to talk about the system and how it works. 10:15 Then you want to have some testimonials and social proof. 10:18 You then want to have like a clear price, right? 10:21 And price justification. 10:23 You wanna have a guarantee. 10:25 And then that's like the main page. 10:27 After that, you want the ability to have Order Bones and a good checkout page and then you want the ability to up sell and cross sell, then you want the ability to put people into your back end, which might be a webinar, a sales call, an onboarding call, a live event, etcetera. 10:43 Rudy. 10:43 We're struggling to keep customers. 10:45 How do you approach customer retention and loyalty in your brand and business? 10:49 Yeah, for us, we built a massive customer backend department, like my fulfillment team is more expensive and bigger than most people's companies that I also know in this industry, you know, so you know, our, our, our fulfillment division is as big as, you know, most entrepreneurs, entire company because we care a lot about that and we obviously have a lot of customers and we put a lot of time energy and effort into it. 11:13 And honestly, it's something I wish I could spend even more time on. 11:17 But there's always a balance, right. 11:18 Keeping the business running, expansion, sales and retention. 11:22 So yeah, it's, it's partly investing in it, which we've done. 11:26 It's having great people, which we've done. 11:28 It's having good systems, which we've done. 11:30 It's adding new stuff and innovating, which we've done. 11:33 It's listening to custom customer feedback, which we've done, it's cutting out programs that you don't, maybe serve the customers as well as you want, which we've also done. 11:44 And are we perfect? 11:45 No, not by any means, but we're always striving to get better. 11:49 I have. 11:49 Hi, Rudy. 11:50 I'm just getting my start in digital marketing. 11:52 What is one piece of advice if anything you would give me right now? 11:56 I mean, if you just sign digital marketing, the best way to learn is go work with someone like me because, you know, customers pay me 50 100 150 k a year to learn from me. 12:06 And if you can work with me, you're gonna learn so much. 12:10 So, you know, I, I, I wish I had just like flown out and like begged Gary V or someone to work with him for a year. 12:18 because that would have probably made me like way more successful. 12:22 So yeah, I would just get in the rooms with the people. 12:24 and study like I binge watched every podcast, every course, every youtube video on like Facebook ads and funnels to become good at it, Rudy, how do you look at and measure R O I of all of your marketing campaigns? 12:39 Well, we measure R O I by Funnel by product by platform and then we look holistically at R O I over an entire month versus revenue. 12:50 Cool Rudy, what's your approach to content creation and distribution across all of your different platforms? 12:57 So I build content based on like one main platform like Instagram and then we'll splinter it out and recycle it out to other platforms. 13:05 Eventually, we want to do more curated content per platform, which we do for the podcast we do for youtube and we do for Instagram and then we use that curated content to create sub content and repurpose it for the other platforms. 13:19 Eventually, I would like to do custom content for every platform, but I focus on unique content and specific content for those main free the podcast, youtube and Insta. 13:29 And then we go from there. 13:31 Hey there, Rudy, we have a really large staff. 13:34 How do you manage and motivate a large team to achieve high performance? 13:38 I think motivating a big team is a constant battle, right? 13:42 Like it has to be, you need people that are intrinsically motivated in a fast growing entrepreneurial company. 13:49 Then you need...

May 20, 2024

Larry Namer, a veteran in the entertainment industry known for his work with E! Entertainment Television shares his journey of building a multi-billion dollar network from scratch. He highlights the challenges faced and the innovative solutions implemented to overcome financial constraints. Recounting how his team started the network with just $2.5 million, he explains how they maximized resources and leveraged high-quality content like movie trailers and popular shows such as "Talk Soup" and "Howard Stern." He emphasizes the importance of hiring people smarter than oneself and constantly reassessing business strategies to stay relevant and successful. Larry also discusses the role of the Kardashians in turning E! into a global brand, crediting Kris Jenner's strategic guidance in their rise to fame. Reflecting on broader principles of entrepreneurship, he advises listeners to balance passion with practicality, prioritize time management, and stay adaptable to changing environments. His experience extends beyond the U.S., having created successful shows in China and Russia, demonstrating that effective storytelling transcends cultural boundaries. The episode provides valuable insights into the entertainment industry and entrepreneurial wisdom from his extensive career. CHAPTER TITLES 0:48 - Welcome Larry from Entertainment Television Introduction of the guest, Larry, and his background in entertainment television. 1:21 - The Origins of E! Entertainment Larry shares the story of how E! Entertainment was founded with his partner Alan. 2:59 - Innovating on a Tight Budget The innovative strategies used to start E! Entertainment with limited funds. 4:08 - The Role of Interns in Building E! How interns from UT Austin contributed to the early success of E! Entertainment. 4:55 - Talk Soup and Early Successes The creation of "Talk Soup" and its impact on the network's growth. 5:47 - Leveraging High-Quality Content How E! used movie trailers and other content to attract viewers. 6:26 - Global Success and Comcast Acquisition Discussion on E!'s growth into a global brand and its sale to Comcast. 7:00 - Strategic Hiring and Talent Selection The importance of hiring the best hosts and how it contributed to E!'s success. 9:50 - Achieving Success in the Asian Market Larry's experience with writing and producing a sitcom in China. 10:53 - Key Lessons for Entrepreneurs Three crucial lessons for entrepreneurs from Larry's career. 12:09 - Balancing Passion with Practicality The need to balance passion projects with financial viability. 16:50 - The Reality of Reality TV Insights into the behind-the-scenes workings of reality television shows. 18:41 - The Importance of Adaptability Emphasizing the need to adapt to changing business environments and technologies. Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

May 16, 2024

In this podcast episode, i delve into the world of disruptive brands, exploring the transformative impact of billion-dollar companies on various industries. Through examples like Liquid Death's unconventional approach to selling water or the paradigm-shifting clash between Netflix and Blockbuster, the narrative unveils the power of innovation and adaptation in driving success. These stories underscore the importance of agility and foresight in navigating turbulent economic landscapes, urging entrepreneurs to seize opportunities and pivot swiftly to meet evolving consumer demands. By dissecting the strategies and philosophies behind these disruptive giants, this episode offers invaluable insights for aspiring entrepreneurs seeking to carve their own path in an ever-changing business landscape. CHAPTERS 1:33 - The Need for Speed: Staying Ahead in Disruptive Markets 2:32 - Uber: A Case Study in Industry Disruption 3:51 - Netflix vs. Blockbuster: The Evolution of Entertainment 5:46 - Airbnb: Transforming Travel and Hospitality 7:58 - Impossible Foods: Redefining the Meat Industry 9:53 - Spotify: Revolutionizing the Music Business 12:00 - Warby Parker: Changing the Way We Shop for Glasses 13:09 - Robinhood: Democratizing Stock Trading 14:56 - The Power of Disruptive Brands: Lessons for Entrepreneurs 15:59 - Liquid Death and the Art of Branding Innovation 16:30 - The Speed of Disruption: How Fast Is Fast Enough? 17:24 - Creating a Billion-Dollar Brand: Strategies for Success Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

May 13, 2024

Paul Fisher, a Supermodel agent, that has represented some of the biggest stars in the industry over several decades. From Naomi Campbell to Stephanie Seymour, his roster boasts iconic names that have graced the covers of top magazines and walked the most prestigious runways. With a knack for spotting talent and brokering multi-million dollar deals, Paul's influence extends beyond the modeling world into the realm of social media, where he now navigates the landscape of influencers and celebrities. Transitioning seamlessly into the digital age, Paul recognizes the shifting dynamics in the industry, where social media metrics often hold as much weight as traditional modeling accolades. His approach emphasizes not just star power, but also the values and impact of the personalities he manages. Fisher's insights into the convergence of celebrity, brand influence, and entrepreneurial endeavors offer a unique perspective on navigating the ever-evolving landscape of fame and commerce. Buckle up, this is a juicy one! CHAPTERS 1:06 - Introducing Paul Fisher, Supermodel Agent 2:32 - Navigating Celebrity Influence: Building Brands in a Changing Landscape 4:55 - The Future of Brand Deals: Strategies for Beginners 8:16 - Harnessing Celebrity Influence for Startups: Strategies for Success 13:39 - The Role of Philanthropy in Branding: Creating Conscious Celebrity Partnerships 15:44 - The Impact of Influencers: Shaping the Modern Fashion Industry 18:01 - Building a Successful Business: Key Principles for Entrepreneurs 22:01 - Paul Fisher's Journey: From $10K to Over $300 Million in Deals 23:07 - The TV Show Legacy: Exploring "I Can Make You a Supermodel" 24:31 - Unveiling "Confessions of a Modeling Agent": Insider Stories from the Fashion World Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

May 9, 2024

In this podcast episode, I delve into the psychology of buying and selling, unraveling the mysteries behind pricing strategies and consumer behavior. To help you understand, I draw from parallels between the automotive industry and product pricing, emphasizing the critical role branding and perceived value play in driving consumer decisions. The importance of aligning pricing with the buyer's journey and psychological triggers, which will hopefully shift your perspective and force you to tailor their marketing strategies accordingly. Another key concept I cover is the stages of buyer awareness, from the unaware masses to the committed customers, advocating for a nuanced approach in messaging and content creation. By understanding where potential customers fall within this spectrum, businesses can craft targeted campaigns and offers that resonate with their specific needs and preferences. CHAPTERS 1:08 - Understanding Pricing Psychology 2:07 - Analogies from Everyday Shopping 3:50 - Matching Sales Processes to Products 7:05 - Simplifying the Sales Process 8:13 - Tailoring Touch Points to Product Value 9:50 - Webinars and High-Ticket Sales 11:08 - Drop-off Rates and Sales Funnels 12:09 - Matching Price to Purchase Process 15:08 - Perceived Value and Branding 16:30 - Elevating Product Perks and Brand Strength 18:36 - Brand Effect on Price 19:50 - Adding Value: Ideas and Implementation 22:02 - Navigating Buyer's Awareness Stages 24:20 - Tailoring Sales Approach to Buyer Journey Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

May 6, 2024

This episode features my good friend "Jason Phillips". Someone who has successful built and exit multi million dollar companies time and time again. He shares his background, starting from a challenging financial situation in 2014 to rapidly growing his online coaching business to multiple seven figures. He then transitioned to building a certification institute for coaches and eventually decided to focus more on profit and happiness, leading to the decision to sell one of his companies and restructure the other for cash flow. We delve into various aspects of entrepreneurship, including the importance of understanding the market, creating separation in the marketplace, maintaining clean financial records, and building a strong team. The evolution of marketing strategies, emphasizing community-driven and connection-based approaches. We also touch on lessons learned from previous exits, such as the need for vision, understanding personal branding implications, and leveraging data-driven decision-making to maximize profitability and prepare for exit. I'm Sure you will find this episode very insightful! CHAPTERS 2:08 - The Journey to Profitability: From Broke to Seven Figures 3:28 - Reevaluating Success: Lessons from Backing Out of Diligence 5:05 - Finding Happiness in Profit: A New Business Paradigm 7:02 - The Struggle of Day-to-Day Operations: Visionaries vs. Managers 9:02 - Maximizing Profit: Evolution of Business Models 10:36 - Transitioning to a Leaner Model: Streamlining for Higher Profits 11:19 - Ensuring Impact: Balancing Profitability with Purpose 15:21 - Marketing Insights: Strategies for Growth and Differentiation 20:08 - Creating Market Separation: The Key to Sustainable Growth 21:07 - Preparing for Exit: Lessons in Vision and Strategy 22:38 - Standing Out in a Crowded Market: The Importance of Uniqueness 23:43 - Navigating Personal Branding: Balancing Asset and Liability 25:09 - Planning for Transition: Integrating Personal Brand into Business Exit Strategy 26:05 - The Power of Data: Leveraging Analytics for Success 26:09 - The Path to Acquisition: Maximizing Value for Long-Term Success Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter Connect with Jason: Facebook - Jason Phillips

May 3, 2024

In todays episode we delve into the age-old notion that millionaires typically maintain multiple streams of income. How businesses, even giants like Amazon and Apple, continuously grapple with challenges and imperfections despite their monumental success, and why the dream of passive income might not be what you think it is. From start-up inception to scaling operations, and the significance of aligning entrepreneurial aspirations with individual capabilities and market dynamics. This episode will help you understand not just if you should diversify, but more importantly when you should and shouldn't. CHAPTERS 3:01 - Understanding Entrepreneurial Roles and Goals 4:07 - The Skill Set and Experience Threshold 5:08 - Navigating Business Growth: From Start-Up to Scale-Up 5:26 - Industry and Market Dynamics 5:56 - Personal Entrepreneurial Goals and Alignments 6:29 - Choosing Between Multiple Ventures 7:39 - The Importance of Testing and Adaptation 8:04 - Transitioning from Start-Up to Million-Dollar Business 8:24 - Balancing Side Hustles and Scaling Ambitions 8:34 - The Power of Diversity in Business Growth 9:02 - Diversity: Adding Support Vehicles 10:52 - The Challenge of Innovation and Focus 13:36 - Apple's Strategy: Balancing Main and Side Ventures 15:36 - The Ever-Present Entrepreneurial Battle 17:02 - Conclusion: The Journey to 10 Million Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Apr 30, 2024

In today's episode I had the pleasure of sitting down with Nick Santonastasso, a motivational speaker and entrepreneur. He shares insights into his journey of self-discovery and success. From his early days creating viral content on Vine to evolving into a sought-after speaker and coach, Nick's story is one of resilience and adaptation. He emphasizes the importance of embracing authenticity and staying true to oneself, even amidst the pressures of entrepreneurship. Nick's vision for the future includes expanding his impact through comedy, music, and entertainment, while continuing to empower others to share their stories and monetize their expertise. Throughout the conversation, Nick delves into the nuances of personal growth, the power of mindset, and the necessity of pivoting in the face of adversity. He highlights the importance of setting audacious goals and constantly pushing boundaries to reach new heights. From navigating the challenges of COVID-19 to redefining success on their own terms, Nick's journey serves as both inspiration and practical guidance for aspiring entrepreneurs and speakers alike. With a blend of humor, authenticity, and unwavering determination, Nick exemplifies the limitless potential of pursuing one's passions and embracing the journey towards self-discovery and fulfillment. CHAPTERS 1:38 - The Evolution of Motivation 2:06 - Building Success 3:15 - From Humble Beginnings 3:38 - Learning from Others 4:26 - Pivoting During COVID 5:06 - Overcoming Adversity 7:27 - Personal Pricing Evolution 9:03 - Setting New Goals 10:05 - Vision for the Future 11:15 - Pushing Boundaries 17:45 - Embracing Comedy 19:01 - Finding Success in Laughter 19:52 - Helping Others Succeed Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Apr 25, 2024

In this podcast episode, I delve into the crucial systems and frameworks necessary for scaling a business to a million-dollar enterprise and beyond. I emphasize the significance of implementing robust systems for tracking Key Performance Indicators (KPIs), recruitment processes, personnel management, financial monitoring, and marketing strategies. Drawing from personal experience and industry insights, the host provides detailed examples and practical advice for entrepreneurs aiming to optimize their business operations. Throughout the episode, I touch on the transformative power of structured systems and frameworks in fostering business growth and scalability. By meticulously outlining methodologies for tracking KPIs, streamlining recruitment processes, managing personnel performance, monitoring finances, and executing marketing strategies. With a focus on creating replicable systems like well known corporations such as McDonald's. This episode will serve as a comprehensive guide for entrepreneurs seeking to elevate their businesses to million-dollar enterprises and beyond. CHAPTERS 00:00 - Preview 0:57 - Introduction 2:10 - The Importance of Systems and Frameworks 3:07 - Key Performance Indicators (KPIs) Tracking System 5:36 - Recruitment Framework: Building Your Team 10:11 - People and Performance Management 18:38 - Financial Systems and Monitoring 21:23 - Marketing, Branding, and Social Media Strategies 24:27 - The Value of Building Systems and Frameworks 25:26 - Lessons from McDonald's: Scaling with Systems Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Apr 18, 2024

In this podcast episode, my team has conjured up 20 juicy questions to ask me. I explore the significance of focus in achieving success and delves into the factors that contribute to creativity. Whether creativity can be taught and share personal experiences, including my biggest "oh sh*t" moment and scariest moment in business. The conversation transitions to advice for navigating challenges, including goal-setting best practices and deciding between paid ads and organic reach in advertising. Additionally, i emphasize the importance of building a personal brand and the benefits of working with celebrities in business. The episode concludes with insights on wealth management during market downturns, the inevitability of failure in entrepreneurship, and whether to start a new venture or refine an existing business model. Lastly, I touch on strategies to generate $1 million within 90 days, common misconceptions about marketing, and hypothetical choices if I were to have founded any company today. CHAPTERS 1:37 - How important is it to be focused? 1:35 - What makes you so creative? 2:23 - Can you teach creativity? 3:12 - What has been your biggest oh sh*t moment in business? 3:56 - What has been your scariest moment in business? 4:48 - When will you become a billionaire? 5:28 - What advice do you have for men who feel lost? 6:33 - If you were starting over, what community would you become part of? 7:27 - Best Practices for Goal-Setting? 8:02 - How do I choose platform to advertise on? 9:19 - Prioritise paid ads or organic? 9:59 - Why should I build a personal brand? 10:51 - What benefits do you get from working with celebs? 11:52 - How to keep wealth in a bare market? 12:27 - How many times should I expect to fail until I succeed in business? 13:41 - Start a new business or build upon an existing business model? 14:53 - How would you make $1m in 90 days? 15:38 - What is the biggest thing about marketing that people don't understand? 16:04 - If you could of founded any company today, which one would you choose and why? Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Apr 11, 2024

In today's episode, I delve into the distinctive behaviors of successful individuals, focusing particularly on their morning routines. I elaborate on this to help you understand why you should craft a personalized routine tailored to your goals, without being swayed by societal norms. Drawing from interactions with high achievers across various fields, I've noticed unwavering focus on self-improvement and goal attainment, contrasting it with the common tendency to prioritize external validation. Successful Individuals invest in efficiency and effectiveness, often spending generously on tools and services that enhance their productivity. They often have unconventional spending habits, such as prioritizing premium travel options and outsourcing tasks to optimize time management. I also touch on the importance of prioritizing health and longevity, from my personal experience of how this impacts my daily life. CHAPTERS 1:29 - Obsessively Focused on Yourself and Your Goals 5:26 - The Importance of a Personalized Morning Routine 6:47 - Intentional Use of Social Media vs. Unintentional Use 8:00 - Investing in Efficiency: Spending Money Wisely 10:06 - Prioritizing Health and Well-being for Success 12:10 - Obsession with Health and Longevity 15:08 - Building and Protecting Your Circle of Influence 16:57 - Transitioning from Popularity to Selectivity 18:00 - Embracing Uniqueness: Going Beyond Normal Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Apr 8, 2024

In this episode I got the chance to sit down with the legend himself Dame Dash, a trailblazer in the hip-hop industry, to share insights from his remarkable journey as an entrepreneur. Dame reflects on his transition from a teenage drug dealer to a music manager, highlighting the pivotal moments that led him to co-found Rockefeller Records and nurture talents like Jay Z and Kanye West. He emphasizes the importance of independence and integrity in business, recounting his experiences of breaking away from traditional models to forge his own path, which ultimately led to diverse ventures in fashion, television, and music. Dame delves into his current endeavors, including initiatives in education and politics, demonstrating his ongoing commitment to making a positive impact. He shares valuable entrepreneurial advice, emphasizing the necessity of resilience, confidence, and the willingness to pivot in the face of challenges. Through candid reflections on his successes and struggles, Dame Dash offers invaluable insights into the mindset and strategies that have propelled him forward on his entrepreneurial journey, inspiring aspiring entrepreneurs to pursue their dreams with determination and authenticity. CHAPTERS 1:04 - From Hustler to Entrepreneur: Dame Dash's Journey 2:19 - Breaking into Music: Jay Z and Rockefeller 3:30 - The Middleman's Dilemma: Independence and Integrity 5:38 - Collaborations and Discoveries: Kanye, Jay Z, and Kevin Hart 6:39 - Diverse Ventures: Fashion, Television, and Music 8:39 - Lessons Learned: Reflections from a Young Entrepreneur 9:31 - Impacting Education and Politics: A New Frontier 11:41 - The Future of Business: Vision and Innovation 14:00 - Entrepreneurial Advice: Navigating Challenges and Pivots 14:41 - Embracing Rejection: Fuel for Greatness 15:57 - Confidence and Belief: Keys to Entrepreneurial Success 17:26 - Working with Powerful Figures: Integrity and Consistency 20:41 - Building from the Ground Up: Challenges and Wins 22:17 - Managing Finances: Making and Keeping Money Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter Connect with Dame Dash: IG - duskopoppington TIKTOK - Duskopoppington https://www.americanunetwork.com/

Apr 4, 2024

Considering hosting your own live events but unsure where to start? In todays episode, I share my experiences hosting successful virtual events with over 50,000 attendees combined – all for free. However, without a substantial brand or significant ad spend, investing in ticket sales can be daunting, often resulting in disappointing turnouts. I talk about the importance of meticulous planning and promotion. In-person events typically require a longer lead time for promotion, with ticket prices varying based on tiers like general, VIP, and super VIP. Just like in virtual events, effective pitching strategies are crucial for maximizing revenue opportunities. Following a structured approach can yield substantial returns and transform your business. The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife CHAPTERS 00:00 - Episode Highlight 00:40 - Intro 00:55 - Selling from live events (virtual and in person) 02:47 - Diving in to live virtual events 08:26 - How to structure a live event 09:18 - Speakers for live events 10:24 - Planning the topic or theme 12:47 - Pillars and agendas 12:56 - How to price your live event 13:43 - Pricing goals for your live event 14:54 - Understanding free vs paid tickets 15:44 - Attendance percentages 17:15 - How to improve show rate of your live event 17:57 - How to promote your live event 18:14 - Pitching 19:13 - Following up after the event 19:35 - In person events overview Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Apr 1, 2024

In this episode, we meet Hofit Golan, a social media star with a whopping 3.6 million followers on Instagram. Hofit shares her secrets to making it big in the online world, emphasizing the importance of authenticity and passion. She discusses how even the simplest and most unexpected content can go viral, urging listeners to just be themselves and have fun creating. Throughout the conversation, Hofit provides practical advice on how to navigate the world of social media, from understanding algorithms to collaborating with brands. She encourages aspiring influencers to embrace their unique skills and interests, reminding them that everyone has something valuable to share with the world. With her wealth of experience and down-to-earth approach, Hofit inspires listeners to pursue their dreams and make their mark on social media. The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife CHAPTERS 00:00 - Preview 1:10 - Introduction 2:33 - Going Viral for the Wrong Reasons 4:33 - Transitioning from Traditional Media to Social Media 6:54 - You Don't Need Money To Get Started 8:09 - It's All About Branding 11:48 - Your Indepence is the Most Powerful Tool You Can Have 12:15 - Master Mask Seller During Covid 13:22 - The Key Change in Media 14:24 - Creating Viral Content 20:03 - How Brands Should Collab with Influencers 24:18 - How to Find Hofit's Content 25:11 - Tip on Creating Content Connect with Rudy Mawer: - LinkedIn - www.linkedin.com/in/rudymawer/ - Instagram - www.instagram.com/rudymawerlife - Facebook - www.facebook.com/rudymawerlife - Twitter - www.twitter.com/rudymawer Connect with Hofit Gulan: - Instagram - https://www.instagram.com/hofitgolanofficial

Mar 28, 2024

So, I just wrapped up a week where I got to hang out with none other than Sir Richard Branson. You know, the legendary entrepreneur who's all about shaking things up with his bold ideas and infectious energy. Yeah, that guy. Anyway, during our time together on his Island, he shared and I observed some really cool insights into life and business that I am keen to share with you all. One of the big takeaways for me was Branson's mantra of always saying "yes" to new opportunities. I mean, the guy is all about diving headfirst into challenges and trying out new stuff, and it's very inspiring to be around. Plus, he dropped some wisdom bombs about the importance of staying healthy, bouncing back from setbacks, and fostering creativity. This is the second time I've spent a week here and everytime i come back, I have a surge of inspiration and a new level of energy that enables me to push to new levels in my life, and I'm hoping the lessons that I share here today will do the same for you. The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: Embrace saying yes more : Richard Branson's attitude of saying yes and trying new things can lead to unexpected opportunities and growth. Focus on what truly matters : Learn to prioritize what is truly important in life, such as family, health, and legacy, rather than stressing over minor details. Understand the stage of growth : Recognize the current stage of your business or life journey and focus your efforts accordingly. Identify problems in the market : Successful ventures often arise from recognizing and addressing gaps or problems in the market. Take swift action : Don't overanalyze or delay implementing new ideas; swift action can lead to quicker success. Negotiate creatively : Be open to negotiation and creative deal-making, as demonstrated by Richard Branson's purchase of an island for a fraction of its asking price. Prioritize health : Health is a crucial asset, and investing in physical and mental well-being is essential for long-term success and happiness. Question conventional wisdom : Don't be afraid to challenge norms and explore unconventional approaches in business and life. Maintain a positive attitude : Adopt a positive and open mindset, as it can lead to more opportunities and enjoyable experiences. Cultivate resilience : Learn to shrug off setbacks and focus on moving forward, as resilience is vital for overcoming obstacles. Stay adaptable : Be flexible and willing to try new things, as adaptability is key to thriving in an ever-changing world. Think long-term : Balance immediate needs with long-term goals and aspirations to ensure sustainable growth and fulfillment. Value experiences over possessions : Place importance on enriching experiences and relationships rather than material possessions. Foster a culture of fun : Create an environment where enjoyment and creativity thrive, fostering a positive workplace culture. Seek mentorship : Learn from successful individuals and seek mentorship to gain insights and guidance on your journey. Embrace failure : View failure as a learning opportunity and a stepping stone towards future success. Lead by example : Set a positive example for others through your actions and decisions, inspiring those around you. Be courageous : Take risks and embrace uncertainty, as courage is necessary for personal and professional growth. Celebrate achievements : Acknowledge and celebrate milestones and accomplishments along the way, fostering motivation and morale. Keep learning : Continuously seek knowledge and personal growth, as learning is a lifelong journey towards excellence. And more! Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Mar 25, 2024

In this episode, we dive deep into the world of payment processing, where stability is king. Discovering that payment processors prefer steady growth over sudden spikes, emphasizing the need for consistency in business performance. Financial stability and risk management are top priorities for processors, requiring startups and ecommerce businesses to prove their financial strength to gain trust. We also discuss how useful it can be to communicate everything to you're processor, so when they see huge spikes, they will be less inclined to hold your money, and how building a reliable track record, known as "seasoning," is a key factor in earning approval. By understanding these principles, businesses can form solid partnerships with payment processors, paving the way for sustainable growth in the digital marketplace. In This Episode: Payment processors prioritize consistency over rapid growth. Rapid growth can be alarming to payment processors, as it raises questions about its origin and sustainability. The ideal growth rate for payment processors is around 5 to 8%. Sudden spikes in growth may raise concerns about financial stability. Understanding the financial capacity to support growth is essential for startups and ecommerce businesses Seasoning of the account (i.e., demonstrating a track record of consistent performance) is critical for approval by payment processors. Payment processors value transparency and communication from businesses regarding their financial status and growth plans. Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter Connect with Ruben: https://www.goatpayments.com/

Mar 21, 2024

Welcome to another transformative episode of Living the Red Life, where today we're diving into the revolutionary world of Artificial Intelligence (AI) and its game-changing impact on business operations. Forget about the traditional way of doing things; AI is here to revolutionize how we handle sales processes, lead generation, and much more. Inspired by a recent live event where members learned to build entire sales funnels and processes in mere hours with AI, this episode is a must-listen for anyone looking to streamline their business and leap into the future of efficiency. What You'll Learn The foundational elements of a high-converting website. Key strategies for building landing pages that capture and convert. The common pitfalls to avoid when creating your online marketing funnels. Why a proactive, test-and-learn approach is crucial for success in digital marketing. Highlights Conversion-Centric Design: Understand how to structure your website and landing pages for optimal user engagement and conversion. Avoiding False Hope: Recognize the pitfalls of assuming automatic success and how this mindset can lead to stagnation and disappointment. The Path Forward: Learn the importance of continuous optimization, testing, and iteration to overcome challenges in digital marketing. If you're serious about taking your online presence to the next level and avoiding the common traps that leave many marketers frustrated, this episode is a must-listen. Subscribe to our podcast for more invaluable insights on digital marketing and start implementing these strategies today. Don't let another year pass by with unfulfilled potential—take control of your digital marketing success now. Connect with Rudy Your journey to digital marketing mastery is important to us. Share your successes, challenges, or any questions you have after implementing these strategies. Reach out through our social media channels or comment below. Let's navigate the path to conversion excellence together. #HighConvertingWebsites #LandingPageDesign #DigitalMarketingTips #ConversionOptimization #OnlineFunnels #WebDesign101 #MarketingStrategy #GrowYourBusiness #LeadGeneration #WebsiteConversion #OptInStrategies #MarketingSuccess LinkedIn | Instagram | Facebook | Twitter

Mar 14, 2024

Welcome to another transformative episode of Living the Red Life, where today we're diving into the revolutionary world of Artificial Intelligence (AI) and its game-changing impact on business operations. Forget about the traditional way of doing things; AI is here to revolutionize how we handle sales processes, lead generation, and much more. Inspired by a recent live event where members learned to build entire sales funnels and processes in mere hours with AI, this episode is a must-listen for anyone looking to streamline their business and leap into the future of efficiency. --- What You'll Learn: AI in Business: An introduction to the role of AI in modern business practices. DIY Sales Processes: Step-by-step guidance on building your lead generation and sales page using AI, cutting down the time and cost significantly. Expanding AI Use: Explore broader applications of AI across different aspects of your business for enhanced productivity and creativity. --- Highlights Efficiency Revolution: Understand how AI is transforming business tasks that traditionally took days or even weeks into a matter of hours. Empowerment Through AI: Learn how even individuals with no copywriting skills can leverage AI to produce high-quality content quickly. Beyond Basics: Discover the vast potential of AI beyond just sales processes, opening up a world of possibilities for your business. --- Connect with Rudy Embrace the future of business with AI and start transforming your operations today. Subscribe to Living the Red Life for more insights into leveraging technology for business growth. Have experiences or questions about using AI in your own business? Share them with us in the comments or on social media—we love hearing from our listeners! #AIBusinessRevolution #AITransformation #BusinessAutomation #EfficiencyWithAI #SalesProcessInnovation #LeadGenerationAI #TechInBusiness #FutureOfWork #DigitalTransformation #EntrepreneurshipAI #InnovateWithAI #AIForSMEs #CostSavingTech #StreamlineWithAI #LivingTheRedLifePodcast LinkedIn Instagram Facebook Twitter

Mar 7, 2024

In this gripping episode of *Living the Red Life*, we delve into the business lifecycle, from the embryonic startup phase to the pinnacle of generating hundreds of millions in revenue. Whether you're laying the first stone of your enterprise or scaling to new peaks, this episode is brimming with insights and actionable strategies to steer you towards success. --- What You'll Learn: Understanding Business Cycles: Unpack the various stages of business growth. From Startup to Success: Tips and tactics for evolving from a nascent startup to a thriving, lucrative business. Keys to Success: The indispensable factors that underpin success in the ever-evolving business arena. --- Highlights - A primer on the dynamics of business cycles and growth stages. - Navigating the transition from startup to success: challenges and strategies. - Insights into scaling your venture and overcoming growth hurdles. - Inspirational success narratives from entrepreneurs who've journeyed to the top. - Practical advice for entrepreneurs eager to accelerate their business growth. --- Aimed at ambitious entrepreneurs ready to escalate their business ventures, this episode is your guide through the tumultuous yet rewarding journey of business growth. Ensure you subscribe to *Living the Red Life* for a treasure trove of insights on entrepreneurship and achieving unparalleled success. Share with your network of aspiring moguls and become part of our community of future-forward leaders. --- Connect with Rudy Your insights and stories fuel our community! Share your thoughts, queries, or success tales. Connect with us on social media or drop a comment below. Together, let's forge paths to remarkable achievements. #EntrepreneurJourney #BusinessGrowth #StartupLife #ScalingSuccess #LivingTheRedLife #Entrepreneurship #BusinessCycles #StartupToMillions #SuccessMindset #InnovationLeaders #GrowthHacking #BusinessStrategies --- Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Mar 4, 2024

Today, tune in to the behavior change expert “Gary Coxe”. World renowned Business and Life Strategist, Bestselling Author, Transformation Expert, and Aviation Enthusiast. Featured in Dr Phil’s Show for over 3 years helping people transform their mindset and life. Now an avid entrepreneur, jet owner and has over 40 years of business experience He speaks to hundreds of thousands of people and countless organizations about improving their professional and personal lives. We discuss why owning a private jet isn't just about showing off wealth, but can actually be a smart business move. Gary shares his experiences and insights, showing how passion fuels successful businesses and why it's important to change how we think to reach our goals. During the conversation, we cover a range of interesting topics, from the lessons learned from rich mentors to why watching too much news might actually be good for us? The importance of getting help and using what we know to get things done. And whether or not our feelings are a good indicator on whether we should pursue something and stick with it. The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: Owning a private jet is an asset, not a liability. A glimpse inside a successful jet business Successful business ventures often start from passion We are limited by our understanding of reality Lessons learnt from a billionaire mentor Watching the news all the time is a good thing? If you want it done right, DON’T do it yourself Reprogramming the way we think We are valued based on our knowledge and how we implement it You cant change what you dont acknowledge Understanding the patterns that stop us from growing Making moves when you’re not ready When your feelings are not in harmony with your goals, ignore them. And more! Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Feb 29, 2024

In this podcast episode, we're delving into the world of advertising and social media, where we'll uncover 7 key strategies to make posting and advertising easy. Discover methods from my $200k daily ad budget and 10 years of experience. I’ll be touching on the power of storytelling in ads and the all-too-common content creation pitfalls. I’ll be sharing some inspiring real-life storytelling examples and nifty tricks for gathering testimonials that will have a profound impact on your ad performance and ROI. Learn the art of crafting offers that your audience can't resist, including some unconventional lessons we can learn from figures like Donald Trump. Plus, i'll be breaking down the buyer's journey to help you understand where your audience may be when you approach them. If you’ve ever wanted to run ads or currently run ads and want a real strategy behind ad copy and creative don’t miss this! The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: 7 best types of ads (anyone can make) Lessons learnt from spending over $200k per day on ads Why story based ads are so impactful The mistakes people make when creating content Examples of storytelling that you can use in your ads Ideas for getting testimonials for your product or business How to craft an irresistible offer Lessons learnt from donald trump to help us create better ads Understanding the buyers journey What non established brands need to be doing Educate your audience before you sell What is your big promise to your audience And more! Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Feb 22, 2024

Embark on a journey with us in this episode of Living the Red Life, where we delve deep into the essence of transformative leadership and the art of assembling a powerhouse team for the year 2024. Drawing from a meticulously crafted ten-stage framework, we reveal the strategies and insights that have shaped our leadership teams and departments, setting the stage for unparalleled success. Whether you're at the helm of a startup or leading a team within a Fortune 500 company, this episode is packed with wisdom to elevate your team-building skills to new heights. --- What You'll Learn: The Ten-Stage Framework: An exclusive blueprint for cultivating a successful team, covering everything from recruitment to culture building. Leadership Insights: Critical leadership qualities for the modern age and how to apply them effectively within your team. Strategic Team Building: Techniques for assembling a team that balances skill, personality, and innovation. Cultivating Success: Practical advice for creating an environment where your team can thrive and achieve their full potential. --- Key Takeaways: Leadership is not just about direction but about inspiration. The right team composition can make or break your success. A positive culture is the bedrock of team performance. Empowerment and clear goals drive team achievement. --- If today's dive into leadership and team dynamics resonated with you, don't let the conversation end here. Subscribe to Living the Red Life for more insights into making every aspect of your life as rich and fulfilling as your ambitions. Have thoughts, questions, or your own successes to share? Drop us a comment or connect with us on social media. Your journey to leadership excellence starts now. #LeadershipExcellence #TeamBuilding2024 #SuccessCulture #EmpoweringTeams #InnovativeLeadership #BusinessGrowthStrategies #EntrepreneurialJourney #LeadershipMindset #PeakPerformance #StrategicLeadership --- Stay engaged and be on the lookout for our upcoming episodes, where we'll continue to explore the pathways to success in leadership, innovation, and personal development. Join our community of forward-thinkers and change-makers who are reshaping the world one team at a time. --- Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Feb 19, 2024

Join us in this eye-opening episode of "Living the Red Life" as we dive into an inspiring conversation with Shawn Meaike, a serial entrepreneur and the mastermind behind multiple successful business ventures. Shawn shares his journey from a state worker focused on child welfare to becoming a multi-millionaire by embracing risk, action, and a unique perspective on intelligence and success. --- Key Topics Covered: Redefining Intelligence: Shawn’s observation on how over-analysis and risk aversion often hold back highly intelligent people from achieving financial success. The advantage of action over analysis in the entrepreneurial journey. Shawn Meaike's Background: An overview of Shawn's diverse career, from social work to founding and selling multiple companies in real estate, waste management, and life insurance. Creating Opportunities for Others: Shawn's passion for empowering others to achieve financial success, creating more six and seven-figure earners than any company he’s worked with. The Blend of Confidence and Continuous Learning: How maintaining a balance between confidence and the willingness to learn and adapt can propel individuals toward success. Launching with Momentum: Shawn’s philosophy on the power of launching ideas quickly and refining them on the go, despite operational challenges. --- Key Takeaways: From Social Work to Serial Entrepreneurship: Shawn shares his unique journey and the lessons learned from transitioning between vastly different career paths. Intelligence vs. Action: A discussion on how sometimes, taking bold actions without overthinking can lead to greater success than cautious analysis. Empowering Financial Success: Shawn’s most rewarding achievement - helping others build their own successful businesses under his mentorship. Momentum Over Perfection: The contagious energy of launching projects quickly and the impact of momentum on brand and team dynamics. --- Join us in this episode of "Living the Red Life" as Shawn Meaike reveals the unconventional wisdom behind his success and how he uses his achievements to inspire and uplift others. Whether you’re an aspiring entrepreneur or someone seeking motivation to take action, Shawn’s insights offer valuable lessons on the path to financial freedom and success. --- Don’t miss out on more inspiring episodes. Subscribe now and share your thoughts on Shawn Meaike’s entrepreneurial philosophy in the comments below! #LivingTheRedLife #Entrepreneurship #SuccessMindset #FinancialFreedom #ShawnMeaike --- Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Feb 15, 2024

Join us for a landmark 100th episode of The Red Life Podcast, where we've brought together an unparalleled lineup of friends, business partners, celebrities, and billionaires to share their unique insights and wisdom. This special episode is packed with powerful clips from ten incredible guests, each offering valuable lessons on success, patience, leveraging, passion, and more. Whether you're seeking inspiration, looking to level up in life, or just a fan of absorbing knowledge from the best in the business, this episode is a treasure trove of advice from some of the most influential figures today. -- Key Topics Covered: Grant Cardone: Discusses the importance of leaving places and people to level up in your life. Floyd Mayweather: Shares why patience is a superpower in achieving greatness. Les Brown: Talks about how success leaves clues and the importance of rituals in becoming the person you aspire to be. Kevin Harrington: Highlights the strategy of leveraging other people's brands to amplify your success. Gary Cardone: Emphasizes how passion sells and the impact it has on your pursuits. Elena Cardone: Advises on clarifying your roles within your relationships and business for better alignment and success. Darren Prince: Reminds us that people do business with those they like; it's crucial to build relationships beyond business transactions. Bas Rutten: States that you don't have to like everything you do; the key is to just do it and move forward. Ryan Pineda: Advocates for having a niche but being broad enough to attract and engage a wider audience. Vince Del Monte: Encourages owning where you are, including the mistakes you make, as a path to genuine growth and success. --- Key Takeaways: "A Century of Insights": A celebration of The Red Life Podcast's journey to its 100th episode, featuring a compilation of wisdom from ten extraordinary guests. "Lessons from the Legends": Each guest shares a piece of advice that has significantly influenced their success, offering listeners a roadmap to personal and professional growth. "Diverse Perspectives on Success": From patience and passion to relationships and leveraging brands, this episode covers a wide range of topics, providing valuable insights for anyone at any stage of their journey. --- Celebrate the 100th episode of The Red Life Podcast with us as we delve into the minds of ten industry titans. Their shared wisdom is not just advice but a call to action for anyone looking to level up in life. This episode is a testament to the power of learning from those who've walked the path of success. --- Don’t forget to subscribe for more episodes filled with insights and inspiration. Share your favorite piece of advice from this episode in the comments below and let us know how it has impacted your journey! #TheRedLifePodcast #100Episodes #SuccessWisdom #IndustryTitans #LevelUpYourLife --- Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Feb 12, 2024

In this inspiring episode of "Living the Red Life," we welcome David Meltzer, a renowned figure in the world of business and personal development, known for his profound impact on communities and individuals alike. Join us as David shares his journey from facing financial challenges to becoming a millionaire, his philosophy on wealth, happiness, and empowering others, and insights on achieving success. --- Key Topics Covered: Introduction to David Meltzer: Dave's background and how he's made a significant impact through his work and social outreach. The Role of Expectations in Success: David emphasizes the importance of setting the right expectations in business, teamwork, and personal life. Overcoming Financial Distress: David personal story of becoming rich to overcome financial distress and the lessons learned from his journey through financial highs and lows. Empowerment Through Values and Execution: How David has dedicated his life to empowering others using his unique values, practices, and execution model. The Importance of Surrounding Yourself with Success: David discusses the power of being around people who embody the success you aspire to achieve and how it shapes your journey. Breaking Through Self-Image Limitations: Insights into overcoming the limitations set by one's self-image to achieve what seems impossible to others. --- Key Takeaways: David Meltzer's Transformative Journey: From his early struggles to achieving financial success and facing bankruptcy, to rising again with a mission to empower others. The Power of Expectations: David shares why mastering the art of setting and managing expectations is crucial for success. Financial Freedom and Happiness: How David's pursuit of wealth shifted from personal gain to empowering communities and spreading happiness. Learning from the Best: David stresses the importance of learning from those who've achieved the success you desire, sharing his experiences with figures like Richard Branson. --- Join us in this episode of "Living the Red Life" as David Meltzer shares his invaluable experiences and wisdom on overcoming life's challenges, the essence of true wealth, and the journey to empowering oneself and others. --- Don’t forget to subscribe for more enriching episodes and share your takeaways from David Meltzer’s inspiring journey in the comments below! #LivingTheRedLife #DaveMeltzer #Empowerment #SuccessJourney #FinancialFreedom #PersonalDevelopment --- Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Feb 8, 2024

Dive deep into the strategic prowess that catapulted Apple to a $2 trillion valuation. This episode reveals how Apple's blend of innovation, market differentiation, and powerful branding eclipses competition and captures hearts worldwide. Join us as we uncover the lessons entrepreneurs can draw from Apple's playbook to elevate their businesses. --- Key Topics Covered: Innovation as a Differentiator: Examining how Apple's commitment to innovation sets it apart in a saturated market. Insights into Apple's groundbreaking product designs that redefine consumer expectations. Achieving Luxury Accessibility: Strategies behind Apple's balancing act of maintaining premium status while appealing to the mass market. The allure of luxury within reach and its psychological impact on consumer behavior. Strategic Market Expansion: Apple's methodical approach to diversifying into new markets and product categories. The importance of foresight and agility in sustaining growth and relevance. Cultivating Lifetime Customer Value: How Apple's business model focuses on long-term customer relationships over immediate profits. Techniques for building a customer journey that maximizes lifetime value. The Power of Branding: Unpacking the elements that contribute to Apple's iconic brand status. The role of effective branding in building a loyal customer base and commanding premium prices. --- Key Takeaways: The Blueprint of a Tech Titan: A closer look at how Apple's strategies can serve as a blueprint for aspiring businesses aiming for longevity and market leadership. Beyond Products: Building Experiences: Understanding how Apple's focus on creating unparalleled user experiences contributes to its success. The Psychological Genius of Apple’s Marketing: Analyzing the masterful marketing techniques Apple employs to become an aspirational brand. --- This episode offers a comprehensive analysis of the strategic genius behind Apple's ascent to a $3 trillion empire. For entrepreneurs and business leaders, Apple's journey is a master class in innovation, market differentiation, customer value, and branding excellence. Discover actionable insights to apply Apple's winning strategies to your business. --- Don’t miss out on more episodes that dissect the success formulas of industry giants. Subscribe now and join the conversation in the comments below. How will you integrate Apple's strategies into your business model? --- #TechGiants #AppleInsights #StrategicInnovation #BrandBuilding #MarketLeadership Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Feb 5, 2024

In this insightful episode of "Living the Red Life," Rudy Mawer sits down with Dr. Michelle Sands to explore the lucrative world of affiliate marketing and email monetization. Dr. Michelle, the force behind Glow Natural Wellness, shares her strategies on building a massive email list and turning it into a multimillion-dollar revenue stream. --- Key Topics Covered: Introduction to Dr. Michelle and Glow Natural Wellness: Dr. Michelle discusses her brand, which focuses on natural women's wellness, and her journey in the industry. Building a Massive Email List: Insights into how Dr. Michelle grew her email list to 400,000 subscribers and her approach to engaging this audience effectively. Monetizing Email Marketing: Strategies and tactics used by Dr. Michelle to generate approximately $8 million a year through email marketing. Overcoming Limiting Beliefs: Dr. Michelle talks about reaching out to influential figures and overcoming fears and self-doubt in the early stages of her career. The Power of Starting: Emphasizing the importance of taking the first step, despite initial fears, and how it has led to her current success. Evolution of Interview Skills: Reflecting on the growth and improvement in her interviewing skills over time, contributing to her brand’s growth. Advice for Aspiring Entrepreneurs: Dr. Michelle shares tips for entrepreneurs looking to start and grow their own email lists and engage in effective affiliate marketing. --- Key Takeaways: Leveraging Email Marketing: Understanding the potential of email marketing as a significant revenue source. Importance of Audience Building: Strategies for building and nurturing a large and engaged email list. Growth Mindset: The journey from initial nervousness to becoming proficient in conducting interviews and business communications. Starting Despite Fear: The value of starting and learning from early experiences, no matter how daunting it seems initially. --- Join Rudy Mawer and Dr. Michelle Sands in this episode of "Living the Red Life" for an enlightening discussion on mastering email marketing and turning it into a successful business model. --- Subscribe for more episodes and share your thoughts on Dr. Michelle’s email marketing strategies in the comments below! #LivingTheRedLife #EmailMarketing #RudyMawerPodcast #AffiliateMarketing #Entrepreneurship #DigitalMarketingStrategies --- Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Feb 1, 2024

In this insightful episode of "Living the Red Life," we delve into the crucial topic of setting the right expectations in various aspects of life. Whether it's about achieving your dream life, running your business, managing your team, or improving your personal well-being, understanding and managing expectations is pivotal. Join us as we explore why expectations are the number one skill in life for success and happiness. --- Key Topics Covered: The Importance of Setting Expectations: Understanding why setting the right expectations is essential for success in business, team management, and personal achievements. Expectations and Money: A candid discussion on the role of financial expectations in achieving a richer and more fulfilling life. Expectations as a Life Skill: Exploring how mastering the art of setting expectations can be one of the most valuable skills in life. Clarity and Alignment: Strategies for ensuring clarity and alignment in expectations between individuals, whether in professional or personal contexts. Common Misunderstandings: Addressing the frequent issue of miscommunication and how unclear expectations can lead to challenges in business and personal relationships. Practical Tips: Offering practical advice on how to effectively set, communicate, and manage expectations in various scenarios. --- Key Takeaways: Why Expectations Matter: An in-depth look at how setting clear expectations can dramatically improve your business and personal life. Miscommunication and Misunderstandings: Discussing how unclear expectations are often the root cause of many issues and how to avoid them. Expectations and Success: Linking the ability to manage expectations effectively with achieving higher levels of success and satisfaction. --- Join us in this episode of "Living the Red Life" as we unpack the power of setting the right expectations, a skill that can lead to being healthier, happier, and more successful. Whether it's in your personal life, your business, or your team, learn how to align expectations for optimal outcomes. --- Don’t forget to subscribe for more insightful episodes and share your experiences with setting expectations in the comments below! #LivingTheRedLife #SuccessMindset #Expectations #BusinessStrategy #PersonalGrowth #TeamManagement Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jan 29, 2024

In this inspiring episode of "Living the Red Life," Rudy Mawer welcomes Jacine Greenwood, the ‘Fairy Godmother of Skin,’ all the way from Australia. Jacine shares her visionary journey in the skincare industry, her pursuit of global domination, and her personal battles with confidence and imposter syndrome. --- Key Topics Covered: Vision for Global Domination: Jacine discusses her ambitious goals for her skincare brand and the importance of mastering digital strategies and paid advertising to achieve global presence. The Fairy Godmother of Skin: Introduction to Jacine Greenwood and her unique moniker, exploring her influence and impact in the skincare industry. Self-Taught to Industry Leader: Jacine's story of teaching herself cosmetic chemistry, eventually formalizing her education, and the challenges and successes along the way. Overcoming Imposter Syndrome: Jacine opens up about her struggles with imposter syndrome and how she overcame her doubts to enter and excel in prestigious industry awards. Power of Recognition and Awards: The strategic move of entering awards for recognition, third-party endorsement, and credibility, including her experience with the Australian Financial Review Fast 100. Inspirational Takeaways: Jacine’s journey serves as an inspiration for entrepreneurs, emphasizing the power of self-belief, perseverance, and strategic thinking in business. --- Key Takeaways: Dreaming Big: Jacine's story is a testament to the power of having a global vision and the determination to realize it. Self-Education and Growth: The importance of continual learning and self-improvement in one's field. Battling Self-Doubt: Insights into overcoming imposter syndrome and building confidence. Recognition as a Growth Strategy: How industry recognition and awards can elevate a brand's status and credibility. --- Join Rudy Mawer and Jacine Greenwood in this episode of "Living the Red Life" for an enlightening conversation about ambition, self-discovery, and making a global impact in the skincare industry. --- Subscribe for more insightful episodes and join our community for ongoing discussions and updates! #LivingTheRedLife #FairyGodmotherOfSkin #RudyMawerPodcast #GlobalDomination #Entrepreneurship #SkincareIndustry #SelfDiscovery --- Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jan 25, 2024

In this engaging and somewhat unconventional episode of "Living the Red Life," Rudy Mawer takes listeners on a journey through his personal time-saving methods, which might seem silly at first but are surprisingly effective. The episode is a candid reflection of Rudy's obsession with maximizing every moment of his day. --- Key Topics Covered: Introduction to Time Optimization: Rudy discusses the critical importance of time management and his journey toward maximizing efficiency. Rudy's Unique Time-Saving Hacks: A humorous exploration of Rudy's seemingly 'stupid' but practical ways of saving time. Time: The Ultimate Adversary: Rudy shares his perspective on why time, not competition or internal struggles, is the biggest enemy in achieving success. Rudy's Time Management Experiences: Personal anecdotes from Rudy, highlighting both his effective strategies and areas for potential improvement in time management. Finding the Right Balance: Insights into striking a balance between extreme time-saving measures and practicality. Engaging with Listeners: Rudy encourages the audience to share their quirky time-saving methods, creating a relatable and interactive episode. --- Key Takeaways: Innovative Time Management: Rudy's approach shows that unconventional methods can be surprisingly effective in saving time. Time as a Resource: Understanding time as a crucial factor in personal and professional success. Learning from Rudy's Experience: Gaining insights from Rudy's own trials and successes in managing time efficiently. The Importance of Balance: Finding a middle ground between saving time and maintaining practicality in everyday life. --- Join Rudy Mawer in this episode of "Living the Red Life" as he provides essential insights and actionable strategies to overhaul your marketing approach, turning it from a point of frustration to one of your greatest business assets. --- Subscribe for more insightful episodes and join our community for ongoing discussions and updates! #LivingTheRedLife #TimeManagement #RudyMawer #EfficiencyObsession #ProductivityHacks Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jan 22, 2024

In this enlightening episode of "Living the Red Life," host Rudy Mawer invites mindset guru and expert Brian Dalmaso, a mentee of Bob Proctor, to discuss the transformative power of mindset in achieving unprecedented success. Brian, known for his extensive knowledge in metaphysics and quantum mechanics, shares his insights on how anyone can learn to think and act like the top 1%. --- Key Topics Covered: Brian's Journey: Starting in real estate and evolving into a mindset expert under the mentorship of Bob Proctor. The Science Behind Success: An exploration of metaphysics and quantum mechanics as the foundations of successful thinking. Overcoming Limiting Beliefs: Understanding that anyone can emulate the success mindset of figures like Elon Musk and Steve Jobs. The Power of Unconscious Competence: Discussing how innate abilities and learned skills combine to create a success-oriented mindset. Reprogramming for Success: The concept of being a 'blank slate' at birth and how environmental stimuli, like growing up in a billionaire's household, can shape one's mindset. Building a New Paradigm: Encouraging listeners to consciously choose and build their belief systems for success. Practical Tips for Aspiring Millionaires: Brian offers actionable advice on working on mindset, understanding universal laws, and balancing spiritual, intellectual, and physical development. Commonalities Among Successful People: A discussion on the shared traits of successful individuals across various fields. --- Key Takeaways: Mindset is Key: The way you think can profoundly impact your journey to success. Learning from the Best: Emulating the thought processes and actions of successful people can lead to significant personal growth. Holistic Development: Success requires a balance of spiritual, intellectual, and physical efforts. Universal Laws Apply: Understanding and applying universal laws can guide your path to success. Actionable Steps: Practical advice for those aspiring to elevate their financial and personal achievements. --- Join Rudy Mawer and Brian Dalmaso in this episode of "Living the Red Life" as they delve into the nuances of cultivating a mindset that breeds success, offering insights and actionable steps for listeners aiming for transformational growth. --- Subscribe for more insightful episodes and join our community for ongoing discussions and updates! #LivingTheRedLife #MindsetMastery #RudyMawerPodcast #BrianDalmaso #SuccessMindset #Entrepreneurship #PersonalGrowth --- Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jan 18, 2024

In this thought-provoking episode of "Living the Red Life," Rudy Mawer tackles a rarely discussed yet crucial topic: the impact of hobbies on financial success and productivity. Rudy delves into how successful entrepreneurs manage their hobbies and dead time, contrasting this with the habits of less successful individuals. This episode is a deep dive into balancing work, fun, and the importance of structuring your day to align with your life goals. --- Key Topics Covered: The Productivity Paradigm: Understanding the importance of maximizing every minute, and how 'dead time' can hinder life progress. Hobbies vs. Success: Exploring the relationship between the hobbies one chooses and their level of success, particularly financial freedom. Entrepreneurial Time Management: Insights into how successful entrepreneurs structure their day, focusing on minimizing dead space and maximizing productivity. The Trap of Mundane Tasks: Discussion on how mundane tasks and unstructured time can consume a significant portion of one’s life. Reevaluating Hobbies: The importance of choosing hobbies that serve your goals and how they fit into a successful lifestyle. Time Management Strategies: Practical advice on structuring your day, prioritizing tasks, and aligning activities with your life and financial goals. Intentional Living: Emphasizing the need for intentional living and structured time management for long-term success. --- Key Takeaways: Value Your Time: Recognizing the importance of how you spend each minute is crucial for success. Quality Over Quantity: It’s not about having no hobbies, but choosing those that align with and support your goals. Structure is Key: Successful people structure their time intentionally, including work, hobbies, and relaxation. Avoid Dead Space: Identifying and minimizing unproductive dead space can lead to significant improvements in productivity and success. Intentional Hobbies: Hobbies should be purposeful and in moderation to support rather than detract from your goals. --- Join Rudy Mawer in this episode of "Living the Red Life" as he provides insights and actionable advice on managing time effectively, choosing the right hobbies, and structuring your day for maximum productivity and success. --- Subscribe for more insightful episodes and join our community for ongoing discussions and updates! #LivingTheRedLife #TimeManagement #Productivity #RudyMawerPodcast #Entrepreneurship #SuccessMindset #HobbiesAndSuccess --- Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jan 15, 2024

In this captivating episode of "Living the Red Life," host Rudy Mawer is joined by Roland Fraiser, a luminary in the field of business growth and development. Roland shares his extensive experience in mergers and acquisitions, providing listeners with valuable insights into how acquiring and merging companies can be a game-changer for business growth. --- Key Topics Covered: Roland’s Journey: Starting from real estate at 18, moving into raising capital, securities, and finally mastering mergers and acquisitions. Mindset Shift in Business: Rudy and Roland discuss the importance of mindset in business, emphasizing how a strategic shift can lead to significant growth and success. Growth through Mergers and Acquisitions: An exploration of how companies like Tesla, Apple, and Google have grown by acquiring other businesses, acquiring new capabilities, and expanding their product lines. Simplifying Business Challenges: Understanding how acquiring a working business can eliminate the challenges of starting from scratch, such as finding customers, building systems, and assembling a team. Advice for Entrepreneurs: Roland provides practical advice for those tired of working as employees or contractors, suggesting they acquire profitable businesses instead of starting new ones. Financing Acquisitions: Insights into financing the acquisition of businesses without personal capital or credit. Learning from Experience: Rudy shares his journey, including the complexities and lessons learned from his initial business ventures, leading to the development of a more streamlined approach to deals. --- Key Takeaways: Leverage Acquisitions for Growth: Acquiring existing businesses can be more efficient and less risky than starting new ones. Mindset Matters: A strategic mindset shift can significantly impact your business's growth trajectory. Creative Financing: There are numerous ways to finance business acquisitions without personal investment or risk. Experience is Invaluable: Learning from early business experiences can lead to more effective and simplified business strategies. --- Join Rudy Mawer and Roland Fraiser in this episode of "Living the Red Life" as they delve into the nuances of business growth through mergers and acquisitions, offering actionable insights for entrepreneurs and business owners looking to scale their operations. --- Subscribe for more insightful episodes and join our community for ongoing discussions and updates! #LivingTheRedLife #BusinessGrowth #MergersAndAcquisitions #RudyMawerPodcast #RolandFraiser #Entrepreneurship #BusinessStrategy --- Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jan 11, 2024

In this dynamic episode of "Living the Red Life," host Rudy Mawer dives into a critical aspect of business success: marketing. Rudy shares his expertise in social media and direct response marketing, addressing why many marketing strategies fail and how to turn them around. With over a decade of experience and having helped thousands of clients, Rudy aims to transform your marketing from a point of frustration to a powerful tool for business growth. --- Key Topics Covered: The Reality of Marketing: Understanding why marketing often fails and the frustration it can cause for businesses. Rudy's Marketing Expertise: Drawing from Rudy's ten-plus years as a leading expert in social media and direct response marketing. Building an Expert Audience: Insights into how Rudy built his marketing expertise by helping thousands of clients. Turning Marketing Tides: Strategies for transforming ineffective marketing into a significant, influential aspect of your business. Marketing as a Powerful Skill: Emphasizing the importance of marketing as a skill set and its impact on business growth. --- Key Takeaways: Mastering Marketing: Recognize that effective marketing is a skill that can be developed and refined over time. Understanding Failures: Learn to identify why certain marketing strategies don't work and how to pivot for success. Influence of Marketing: Realize the immense potential marketing holds in influencing business success. Long-Term Growth: Discover how long-term dedication to developing marketing skills can lead to sustained business growth. Expert Insights: Gain valuable insights from Rudy’s extensive experience and success in the marketing field. --- Join Rudy Mawer in this episode of "Living the Red Life" as he provides essential insights and actionable strategies to overhaul your marketing approach, turning it from a point of frustration to one of your greatest business assets. --- Subscribe for more insightful episodes and join our community for ongoing discussions and updates! #LivingTheRedLife #MarketingSuccess #RudyMawerPodcast #SocialMediaMarketing #DirectResponse #BusinessGrowth #MarketingStrategies --- Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jan 8, 2024

In this insightful episode of "Living the Red Life," host Rudy Mawer welcomes Cameron Herald, an esteemed expert in team operations and growth. Cameron brings his wealth of experience to the table, offering invaluable advice for entrepreneurs and business leaders, especially those in the crucial phase of scaling their teams from small to medium size. Key Topics Covered The Value of an Executive Assistant: Cameron emphasizes the importance of delegating low-value tasks, especially for business leaders in small companies, to focus on high-impact activities. Operational Insights from a Pro: Rudy expresses his admiration for Cameron's expertise in operations and team management, setting the stage for a deep dive into these crucial aspects. Leadership Challenges Across Company Sizes: Cameron discusses the evolving challenges leaders face as their companies grow, referencing his experience coaching top executives like the CEO of Sprint. Personal Evolution Alongside Business Growth: The conversation touches on the necessity of personal development for business leaders as their companies expand and change. Scaling Teams in Growing Companies: Cameron offers insights on the skillsets needed as a company grows, highlighting situational leadership, coaching, delegation, and handling conflict. Hiring for Growth Phases: Advice on hiring strategies for different stages of business growth, emphasizing the need for versatile team members who can manage ambiguity and rapid change. Key Takeaways Delegation is Key: Outsourcing low-level tasks is crucial for leaders to focus on high-impact decisions. Adaptable Leadership: Leaders must evolve personally as their business grows, adapting their leadership style to the company's changing needs. Skill Development for Scaling: Developing 'soft skills' like coaching, delegation, and conflict resolution is vital as businesses grow. Strategic Hiring: In early growth stages, hire versatile individuals who can handle multiple roles and quickly adapt to changes. Navigating Business Evolution: Understand that the strategies and team structures that work at one stage may need to be reevaluated as the company grows. --- Join Rudy Mawer and Cameron Herald in this episode of "Living the Red Life" as they delve into the nuances of building and scaling effective teams, offering actionable insights for entrepreneurs looking to elevate their business operations. --- Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jan 4, 2024

In this thought-provoking episode of "Living the Red Life," host Rudy Moore delves deep into the concept of building and nurturing your personal and professional circles for success. Rudy emphasizes the impact of the people around you on your life, goals, and overall well-being, drawing parallels with maintaining a balanced diet for a healthy body. Key Segments: Rudy Moore introduces the theme of the episode and invites listeners to join him in transforming their approach to life and success. Rudy discusses the significance of your circle of influence, comparing it to a sports team where each member plays a crucial role in your journey. Exploring the 80/20 rule as it applies to lifestyle and relationships, Rudy highlights the importance of having a predominantly positive and supportive circle. Rudy addresses the reality of negative or neutral influences and how to balance them without compromising your goals. A deeper reflection on how your circle extends beyond professional life, touching upon family and personal relationships and their impact on your life. Rudy wraps up with actionable advice on evaluating and nurturing your personal and professional circles, emphasizing the long-term benefits of doing so. Featured Topics: Building a Supportive Network The Impact of Social Influence on Success Balancing Positive and Negative Relationships The Significance of Personal and Professional Circles Reflective Strategies for Personal Growth Listener Takeaways: Techniques to assess and improve your circle of influence. Strategies for maintaining a healthy balance of relationships. Tips on nurturing beneficial connections. Insights into the long-term effects of your social circle on personal and professional growth. This episode is a must-listen for entrepreneurs, professionals, and anyone looking to enhance their life through strategic relationship building. Join Rudy Moore in "Living the Red Life" as he guides you through the nuances of creating a circle that not only supports but propels you towards your goals. #LivingTheRedLife #SuccessCircle #RudyMoorePodcast #Entrepreneurship #PersonalGrowth Don't forget to subscribe for more insightful episodes and join our community discussion Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Dec 28, 2023

In today’s episode of "Living the Red Life," host Rudy Mawer delves into the essential strategies for achieving success in the year 2024. This episode is a must-listen for anyone looking to navigate the challenges and opportunities of the upcoming year with confidence and skill. Key Topics Covered Defining Success for 2024 Rudy starts by exploring what success means in the modern context and how to tailor your goals to fit this new era. Essential Skills for the Year Discover the key skills that are crucial for thriving in 2024. From technological proficiency to adaptive thinking, learn what competencies will set you apart. Mastering Discipline Rudy emphasizes the importance of discipline in achieving long-term goals. He shares practical tips on how to cultivate a disciplined mindset and lifestyle. Motivation in Changing Times Understand the art of staying motivated even when faced with uncertainty and rapid change. Rudy provides insights into maintaining focus and drive throughout the year. Tactics and Strategies Dive into specific tactics and strategies that can help you navigate 2024 successfully. Whether it's in your career, personal development, or relationships, these tactics are designed to give you an edge. Building Valuable Partnerships Learn about the power of partnerships in the modern world. Rudy discusses how to identify and nurture partnerships that can lead to mutual success. Actionable Advice As always, Rudy wraps up the episode with actionable advice that listeners can start implementing immediately to gear up for a successful year. "In 2024, the secret to winning isn't just in having goals or dreams; it's about arming yourself with the right skills, embracing unwavering discipline, and strategically navigating through the tides of change. Remember, success in this new era isn't about the resources you have, but about being resourceful with what you have. Let's make this year not just about surviving, but thriving in every aspect of our lives." - Rudy Mawer, Host of "Living the Red Life" Podcast. Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Dec 21, 2023

What are the biggest mistakes that entrepreneurs make? Fresh from a course where our Man in Red has been teaching entrepreneurs how to get their young businesses to hit the million-dollar mark, Rudy Mawer is serving up his financial and marketing insights to us on a platter in an episode of Living The Red Life that you're not going to want to miss! For every mistake that entrepreneurs make, there's a lesson to be learned. From shifting to mindset to knowing where to focus your time and energy, and from spending on sales, marketing, and promotion to fuelling your hunger so that you stop playing small, Rudy's breaking it down for us so that we don't need to break down ourselves before hitting that million dollar milestone. Ask yourself: do you have a way to make money off your customer after that first sale? If the answer is NO, then you need to tune into this episode right now and learn what mistake you're making. Rudy ain't messing around no more. Entrepreneurship is tough and takes a lot of sacrifices to succeed. The doors to Wonderland are open, but it's you who has to run the 4-minute mile to get inside! Please join us. "Shift your mindset on what you do when you wake up. Shift your mindset on what you think about and obsess about all day, every day. Sales. Marketing. Promotion." ~ Rudy Mawer In This Episode: The scary statistics of entrepreneurial success The importance of investing in sales and marketing Is your focus in the wrong place? Lessons from the 4-minute mile Why you need more than one product (understanding the ascension model) Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Dec 18, 2023

In this enlightening episode of "Living the Red Life," host Rudy Moore welcomes Sean Castrina, a renowned entrepreneur and business strategist, to share his valuable insights on growth and hiring strategies. The Expensive Hire Sean Castrina delves into the idea that significant growth often requires making expensive, yet game-changing hires. He emphasizes the impact of these strategic decisions on the overall trajectory of a business. Strategic Leadership The conversation highlights the importance of the roles within a business, drawing an analogy with chess. Rudy and Sean discuss how, just like in chess where the king is crucial, a business leader is central to success. However, the queen, symbolizing a strategic hire or a key team member, can often be the game-changer in this dynamic. Sean's Experience Sean shares personal anecdotes and experiences from his journey, providing listeners with practical advice and real-world examples of how making bold hiring decisions can propel a business forward. Tips for Entrepreneurs The episode is packed with tips and strategies for entrepreneurs looking to scale their businesses. Sean provides actionable insights on identifying when and whom to hire to make a significant impact. "Sean Castrina brilliantly reminds us that the cornerstone of transformative growth in business often lies in making bold, strategic hires. It's not just about being the king in the game of entrepreneurship, but recognizing the queen - that pivotal hire who changes the entire game. This is a game-changer for any entrepreneur aiming for the next level of success." - Rudy Mawer, Host of "Living the Red Life" Podcast. Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Dec 14, 2023

What does it take to crush your goals? We're talking about setting better goals, and having the discipline to actually stick to them? Having a vision for your business, and then setting goals according to that vision, and then measuring the success of those goals from a KPI standpoint are all fundamentally important. As Rudy explains, every morning he and his team have a 'Level Up' meeting where they address their goals and provide each other updates. Rudy is also outlining his personal goals for next year, and you wouldn't bet against our Man in Red being on bigger stages, on TV, and with more celebrity partnerships to his name! So we can learn from the best as Rudy shows us just how to create your own deliverable plan with actionable steps. What are your goals? What will happen if you achieve your goals? And what is needed to achieve these goals? With 2024 just around the corner, it's time for a wake-up call from Wonderland! Let's get to work crushing our goals! You got this. Keep Living the Red Life! "2024 can be an amazing year. But it's going to take discipline, it's going to take a year of focus. It's an interesting year, so I wish you the best of luck. But make sure you have clear goals and a clear plan to achieve it and bring it to life." ~ Rudy Mawer In This Episode: Understanding the 2 types of goal setting Writing down your goals to solidify them What is needed to achieve your goals? Creating quarterly plans for each goal (and making those plans visible) Sharing your goals with the people that make an impact on your goals Creating your own deliverable plan to achieve your goals Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Dec 7, 2023

Is Perfectionist Syndrome keeping YOU broke? Many entrepreneurs are unsuccessful because they try to get everything done perfectly. As a coach to thousands of businesses, our Man in Red sees the problems associated with Perfectionist Syndrome rear their ugly heads time and again. And today Rudy is helping us do something about it! When you’re cooking up your next business idea are you agonizing over every piece of spaghetti, or are you throwing that spaghetti against the wall to see what sticks? Rudy is reminding us that done is better than perfect – if you stall for too long deciding on each piece of spaghetti, you’re never gonna eat! Where are you over-obsessing? How is your Perfectionist Syndrome hiding behind a limiting belief? And what can you do, today, to get your Minimum Viable Product to launch? You need eyeballs, clicks, sales, and traction before you iterate on your idea, improve your brand, and beef up your product offering. Rudy is kicking us out the door, telling us that it’s time to get a move on. Otherwise, we’re just killing time. Wonderland will be here when you’re done. Come and get it. “How do I get that correct blend, that correct balance, between good products and good marketing? Versus obsession around a product that may never even see the light of day.” ~ Rudy Mawer In This Episode: Why experts/industry leaders fall victim to Perfectionist Syndrome Will your market even notice the small edits you obsess over? How to create your Minimum Viable Product (and start impacting lives) Where are you over-obsessing? What are your limiting beliefs? Creating a personal sense of urgency to get things done Rudy’s t-shirt example to unpack your perfectionism as an entrepreneur Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Nov 30, 2023

Are you stuck in the hamster wheel? Or are you creating the hamster wheel? Fresh off a successful event in Miami, Rudy is coming in red hot with advice on how successful entrepreneurs should be creating new hamster wheels – machines that people can run for them. Are you working ON your business or are you working IN it? And how can you learn to tell the difference in your daily tasks? Join the Man in Red as he encourages you to really look at what you're doing and where you're spending your time. Tear down the wheel if you have to. Build a new wheel. Hire someone smarter than you and learn the power of automation in your business. If you run on your own hamster wheel too fast for too long, chances are you'll crash and your business will suffer. Rudy's ruthless approach to evaluating your own time spend is a game changer. Please join us in Wonderland. "The key to building a successful business is building a machine that continues to run, that's efficiently run, and then finding people to run it for a continued, prolonged period of time." ~ Rudy Mawer In This Episode: Understanding the business skill of creating your own hamster wheels How to work ON your business and not IN it Are you optimizing your own time in terms of ROI? Automation: how to outsource what you do when screening new clients Why you need a good mentor to support you as you critique yourself Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Nov 27, 2023

Only a Handful Of Companies Make It To The 1 Billion $ Mark. Rudy believes that one of the best ways to learn is to study Billion $ Brands, the outliers, and reserve engineer how they did it. In today's episode, Rudy does exactly this, the incredible story of a world-leading apparel brand - Reebok. Join its founders Joe Foster and Rudy as they dive into the story and how they once conquered Nike and Adidas to race to the top. Learn the lessons going from 9 million to 900 million in just 4 years, how they expanded globally, and the failures along the way. During this episode, Rudy breaks down practical lessons Joe and Reebok experienced you can apply to any new or small business, and, the lessons that kept Reebok on track over several decades before Joe's exit. Just a few gems you'll learn in this episode include: The growth from 9 million to 900 million in 4 years (crazy!) The ups and downs of a global, billion-dollar $ brand. The BIG breaks, and big setbacks during Reebok's journey, Everyday lessons you can take from the giants, and apply to your business or start-up. What's happening now for Reebok? What's next for Joe, the founder, and what he's working on right now (Maybe you can help with?!) Grab your favorite Reebok swag and take a seat, this episode is a sprint to the top! (Literally!) Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Nov 23, 2023

What can we learn from our favorite celebrity influencers? Our Man in Red Rudy Mawer gets to rub shoulders and work with some of the major industry players, from sports stars to entrepreneurs and everyone famous in between. And today he's sharing what he's learned from being in the same room as these game-changers with us! What are the traits that a celebrity marketer like Rudy is able to identify in A-list influencers? People like Richard Branson, Floyd Mayweather Jr., Hulk Hogan, and Les Brown? Rudy has identified the 5 key things that all his celebrity friends share. Learn how to live the character 24/7 if you really want to live the dream. Double down on that with an obsession showing you're passionate about your work. Always keep the 'deal flow' flowing, even if not every business opportunity works out. And value your time. Right now there's no smarter way to value your time than by listening to today's red hot episode, also filled with some personal insights on Rudy's move to Miami and how he separates success from what it means to 'be a good person'. This one's a cracker! Come on in, Wonderland is waiting for you. "One of the biggest traits that I see in all of the celebrities I work with is an obsession around what they do." ~ Rudy Mawer In This Episode: Understanding WHY you need to be OBSESSED Living the Character, Living the Dream What does your Lifestyle of Success involve? How to Value Your Time (Becoming Disciplined) Appreciating Deal Flow Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Nov 16, 2023

Are you ready to keep an open mind and learn from one of the greatest personal branding experts alive? Trigger warning! It's Donald Trump. Love him or hate him, if you've watched his documentary or spent any time understanding his journey as an entrepreneur, you'll have to admit that the way he's built his personal brand has been pretty fascinating, from The Apprentice and "You're Fired" all the way to The White House and President of the United States. Having a strong personal brand can open lots of doors for you, from business partnerships to product endorsements, and from podcasts to TV and affiliate deals. So how are you thinking about growing your personal brand so that it can lead to greater business opportunities? For Donald Trump, fixing the ice rink in New York's Central Park wasn't about making money. It was a chance to enhance his reputation with New Yorkers and in turn, Americans. When you have an air of success and ambition about you, good people will be drawn to you and want to work with you. Learn how to create the perfect narrative for your brand in this controversial and coherently argued episode of Living The Red Life that proves yet again why Rudy Mawer's analytical marketing mind is one that we are lucky to have access to. It's the Red Pill, it's Wonderland. It's all here, come and get it! "What will I invest in myself to grow my brand and personal brand, even if it doesn't have a direct ROI?" ~ Rudy Mawer In This Episode: Why you need a personal brand How Trump reverse engineered his personal brand growth (using controversy) Rudy's personal approach to taking his personal brand to the next level How to be intentional about the projects you choose to grow your reputation How Donald Trump used to leak stories to the press How do you create the perfect narrative for your brand? Understanding how to monetize your fame and controversy Being more controversial and polarizing in your messages The importance of playing big and going 'all in' Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Nov 9, 2023

Have you heard about Rudy's castle? Or better yet, been lucky enough to get invited? Rudy is coming to us live today from the place where he hosts his inner circle and executive retreats. This is where the million-dollar-plus ideas are born, this is where the magic happens. It took some pretty big 'Big Picture Thinking' for Rudy to get to where he is today, in front of his castle. And, so what better time for the rest of us to learn that skill ourselves? The Man in Red is taking us through some of the exercises that he does with his executive team, as well as for clients who'll pay $150K just to be in the right room. Well, today some of those lessons are free! Learn how to get out of your day-to-day, how to put your Elon hat on, and how to envisage a blueprint for success by imagining yourself as a $100 million dollar company. You already have what it takes to get to where you want to go. Now it's time to draw the line between your dreams and your daily hustle so that you can get a castle of your own. It's Wonderland, baby! "You have the mindset, and the skills, and the knowledge to think way bigger." ~ Rudy Mawer In This Episode: Why you need to get outside of your day-to-day Ask yourself: What Would Elon Do? You have the mindset, knowledge, and skills to think way bigger How to brainstorm new ideas How to narrow down your ideas Envisaging your $100M Company Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Nov 6, 2023

How do webinars work, exactly? Rudy is going straight to the top to find out! Please meet the man on the webinar throne, 'The Webinar King', Jason Fladlien. Today Jason is giving advice that is worth its weight in gold on how to structure your webinar so that you lead with value, show authenticity, and then make those big sales. Jason Fladlien has recently helped Alex Hormozi, been brought in to train ZOOM employees on their own software, and he's been in the information, coaching, affiliate, and software space since 2008 when he first understood the novelty factor of live on-screen interaction. From the nuts and bolts of how to price your webinar and target the serious 20% of customers willing to spend money on your offer, to what you do before the webinar airs (and then most importantly what you do after), this is a veritable masterclass on how to engage with your ideal customer, make money, and grow your brand. There's a fascinating psychological framework that underpins the success of a good webinar and Rudy is smart to access Jason's thoughts on how best to get your webinar clients to commit to the offer. Learn what you can from 'The Webinar King' - this is Red Life content at its royal best! "That's how I always look at my webinars Rudy: my goal is to help you make the decision that is best for you." ~ Jason Fladlien In This Episode: Welcome to The Webinar King's Journey to Success The power of webinars to engage with your customer (and build your brand) How webinars work (and where you can make your money) Using the webinar replay to lure and lock in your new client Who do webinars work for? How should you price your webinar? Why 'done is better than better' Connect with Jason Fladlien: Buy Jason’s book - One to Many: The Secret to Webinar Success: Fladlien, Jason: 9781544500621: Amazon.com: Books Website - Jason Fladlien YouTube - Jason Fladlien - YouTube Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Oct 30, 2023

How do you get into live events? Bill Hauser is a brilliant marketer himself (all dressed in blue!) who built his company to over $30 million in recurring revenue, with a $70 million plus valuation! He started making sales for Yellow Pages online (before it went bankrupt) and was quick to learn the value of an irresistible offer in the right niche. He's been able to transform legal businesses with his law firm coaching and marketing company, SMB Team. Bill Hauser clearly has Rudy's respect and in this back-and-forth interview, it's clear to see why. Even though Rudy is living the Red Life, there are lessons to be learned from Blue as Bill shows us how he goes about creating culture in his company and how he prioritizes setting his company vision above all else. There's advice on where to start if you're looking to get into live events, the power of paid advertising, and how to create urgency with your webinar. Learning how to sell and then learning how to scale starts here. Join us in Wonderland - once you've taken the Red Pill! "Most of the success we've seen is because this is a business transformation offer." ~ Bill Hauser In This Episode: The importance of learning how to sell + having a great offer How Bill got good at selling to lawyers with a business transformation offer The power of live events with the right celebrity speakers Are in-person or virtual events a better way to go? How to get into live events with a multi-day webinar Creating urgency around your live event How do you create and measure event anticipation? The power of paid advertising Team building lessons (why talent is a risk) Why your culture is your biggest asset Connect with Bill Hauser: Instagram - Bill Hauser (@billhauserbiz) • Instagram photos and videos YouTube - Bill Hauser - YouTube Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Oct 23, 2023

What does the future of money look like? We don't need to look into a magic crystal ball when we have someone as financially astute as Gary Cardone in studio! Today Gary is sharing his wealth of wisdom with Rudy and the rest of us lucky to be living the Red Life! Look around and you'll see that the brightest young business minds are forging careers in biogen, crypto, and AI. And with a BlackRock Bitcoin ETF (exchange-traded fund) likely to soon be approved, if you are holding on to crypto, Gary is asking you to consider how you are protecting it. The advice for the entrepreneur out there is that it's not just about earning in digital currency, it's about investing wisely too. Remembering to focus on the "boring stuff" as you scale in a shifting market is advice that is worth its weight in gold. Or rather, worth its weight in crypto! Please join us on an exhilarating look into the future functionality of money with a man with a vision and understanding of how financial systems work he may as well have a crystal ball. There's a lot of money and, more importantly, intellectual capital, moving into the (crypto) space." ~ Gary Cardone In This Episode: Where are the smartest minds and money all going? Are we still too early for Bitcoin? Unpacking BlackRock's allocation of Bitcoin What's next for Gary Cardone? How do you leave $1 million in Bitcoin in inheritance without the tax man taking it all? The importance of getting a good report on your crypto position (how Gary can help you) Resources: Contact Gary (if you’re holding lots of crypto) - gary.cardone@node40.com Connect with Gary Cardone: X - Gary Cardone (@GaryCardone) / X Instagram - https://www.instagram.com/thegarycardone/ Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Oct 19, 2023

How can you 10X your sales game? Whether you're selling online, over the phone, or even door-to-door, you need to understand the psychology of marketing to empower you as a salesperson. And today our man in red is offering us 6 Hidden Psychological Triggers To Sell ANYTHING! How do you understand your customer's pains and desires so that you can ease their pain and fuel their desire? How much thought have you given to understanding their belief system before hitting them with the hard sell? There's a lot of work to do to understand your customer if you want to 10X your sales and services. From creating influence to understanding where they are in their buyer's journey, Rudy is laying it down for us with his 6 pillars that are absolute genius in establishing a strong foundation from which you can start marketing. The hard work has already been done. Ethical persuasion and increased sales are yours to be had. It all starts here, this side of Wonderland, where the pillars are made of marble granite and we are winning with marketing industry secrets that we're giving away for our Red Life rockstars. Please join us. "First thing is understanding where the people are at." ~ Rudy Mawer In This Episode: What is the belief system of your customer? What is your customer's intent? Where are they in their buyer's journey? What is your customer's mindset around making a purchasing decision? How are you influencing a buyer's behavior? How are you creating an identity that they want to fall into to sell your products easier? How well do you understand your customer's pains and desires? Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Oct 12, 2023

Extreme Ownership! What does it look like and mean to you? Or rather, in what ways do you still consider yourself to be a victim? Rudy Mawer is red hot today, pointing out the pitfalls of the victim mentality that has crept into our modern society, imploring us to overcome our limiting beliefs as we take extreme ownership of our lives. This starts with a philosophical appreciation that life is happening FOR us, not TO us, and that there is always opportunity in crisis. Learn how the sharpest entrepreneurial minds have been able to train their staff to take extreme ownership of their tasks as your company moves towards a common goal. If it's good for the Navy Seals, chances are that it's good for you and your business too. The world needs positive thinking. Ditch the victims around you and surround yourself with the people who will push you to greatness. Learn how you can up your game in this inspiring episode of Living The Red Life, this side of Wonderland. Please join us. "Understanding and training your staff to have this extreme ownership is gonna be one of the best core traits and core values you can have in your company." ~ Rudy Mawer In This Episode: What is extreme ownership? How can I spot the victim mentality that pervades our modern society? How to embrace extreme ownership for increased success (for you and your staff) Getting your team to understand (and then own) the mission Learning that Life is happening FOR you, not TO you Appreciating that things are never quite as bad as they seem Resources: Book - Amazon.com: Extreme Ownership: How U.S. Navy SEALs Lead and Win Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Oct 9, 2023

"If you don't make the pitch, you don't get the shark!" These are the inspirational words of entrepreneur Kevin Harrington as he dares you to play outside of your comfort zone as a hustler yourself. Kevin was one of the original panel members and investors ("Sharks") on the hit TV show Shark Tank and so he knows a thing or two about spotting a good opportunity and then grabbing it with both hands! Kevin has teamed up with Rudy today and an audience of Red Life's inner circle to share his insights on how he was able to build a business empire with only $25K to begin with. This is the American Dream writ large as he becomes the "As Seen on TV" guy when he spots an opportunity to own 8 hours of dead airtime on the Discovery Channel and start producing infomercials. Rudy is drawing parallels with the early days of TV marketing and now, where the LifeTime Value of a customer is more important than ever! Having an online following on your social media account is something that you too can leverage as you test new products and services and grow your own empire! Discover what Kevin looks for in a partner, what mistakes he's made as a young entrepreneur, and share in the approach that he takes to bringing together his 'dream team' that will leave you inspired and ready for money-making action. Entrepreneurial enlightenment awaits! Please join us. "This is what I love to do. Get in on the ground floor, exercise my opportunities and relationships, and bring what I call a 'dream team' to the table." ~ Kevin Harrington In This Episode: How Kevin got started in ‘deal flow’ with small businesses as a young entrepreneur How to test your products in the market without overextending yourself What mistakes did Kevin learn as a young entrepreneur? “If you don't make the pitch, you don't get the shark!”: how to get in the room How does Kevin prioritize his focus as an investor and partner? Advice on if you're just starting out as an entrepreneur Connect with Kevin Harrington: Website - https://kevinharrington.tv/ Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Oct 5, 2023

Why does money love speed? And why do we need to move faster? Rudy is a fast-moving entrepreneur – he thinks about something and then takes action. And while it may sometimes drive his team crazy, it is a big formula for his success. Many billionaires share the common traits of decisiveness followed by swift action. And today Rudy is reminding us that our greatest competitor isn’t necessarily other entrepreneurs — it’s Father Time. We’re all on a countdown, all on a clock. So join the Man in Red as he dares you to take a big-picture look at your life and what you want to achieve with your time on Earth – and set some personal challenges accordingly! This starts with asking someone ‘Why not?’ when you ask for something to be done quickly and they’re not willing to push themselves to get you what you want instantly. And it continues with how you encourage your team to keep up with you as you create business alignment with your network. Hurry, hurry, hurry! Hustle, hustle, hustle! Learn from one of the fastest moving, sharpest marketing and entrepreneurial minds around as Rudy Mawer teaches us how to train the reflex of acting fast and decisively as if it were a muscle we need to train. Collapse time, make money fast, and leave a lasting legacy. It’s all achievable, just this side of Wonderland. Red life living at full throttle! Come and get it. “Our greatest competitor isn’t the other brands in our space. It’s death, it’s time. We’re all on a clock.” ~ Rudy Mawer In This Episode: Appreciating the skillset of moving with speed Learning to ask “Why Not?” Why having a hustle mentality will help you to collapse time Beware the ‘anti-hustle’! Realizing that you can have everything you want, faster 10Xing your productivity with a ‘can do’ attitude How to set some personal challenges for yourself to move faster Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Oct 2, 2023

Stop whatever you're doing right now and listen to a massive mindset hack from the man who helped Kobe Bryant develop his Black Mamba persona! Today Rudy is chatting alter-egos with "Mr. Alter Ego" himself, Todd Herman. Todd Herman is an award-winning performance expert and author of 'The Alter Ego Effect: The Power of Secret Identities to Transform Your Life". Todd has helped Rudy as part of his inspiration behind his Red Life branding and also happens to be one of his oldest American entrepreneur buddies from when he first moved to the US from England. So, why do you need an alter ego? Well, for Kobe Bryant it was a tool that could help him separate his on-life persona (where everybody feared him) from his off-field life. An alter ego is like a superhero outfit or Ironman suit that everyday entrepreneurs can put on and then, after a while, the suit starts blending into your skin. Learn all about the advantages of developing your own alter ego as you set your goals and work towards meeting a future version of yourself that is good at all the things that you perhaps now struggle with. Todd's expertise and psychological insights into the power of being curious about the work you do, the congruency between your work life and the person who goes home to a more private life, and the success that adopting a radical mindset shift is an absolute game-changer. If it worked for Kobe on the basketball court (may he Rest In Peace), then it can surely work for you on the frontlines of business too. Red life living just went into overtime, baby. Beat the buzzer and download this episode now! "Would it ever cost you anything to be a powerful communicator?" ~ Todd Herman In This Episode: What is an alter ego? Why should you develop an alter ego? Why do naturally gifted athletes even need to develop an alter ego? What happens when your alter ego takes over completely? Did you create your own persona or have you allowed your identity to be shaped by others? How to close the feedback loop and create a better mindset for yourself Connect with Todd Herman: Website - https://alteregoeffect.com/ Book - Amazon.com: The Alter Ego Effect: The Power of Secret Identities to Transform Your Life eBook Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Sep 28, 2023

Pricing! How do you work out what the right amount to charge your customer is? How can you charge more? Why should you? Charging a premium for your products or services has been a life-changing lesson for Rudy in business, and today he's spilling the tea on WHY. Charging premium prices will transform the way you do business. Over time Rudy has learned that the best paying clients are the ones that are investing the most. And that it's just as much effort to sell a $10K product as it is to sell a $500 one - so you do the math on how you want to spend your time and energy! Do you want one thousand $500 headaches to make $50K, or do you want to deal with maybe ten $10K challenges to net the same amount? Do you want to have offers that are resilient in the face of a recession? Rudy is giving us the answers to these questions (and more) as he breaks down how to take someone who doesn't even know about you to become a raving fan and repeat buyer. Understand the ascension model and how to create pricing tiers for your products or services. Get your mindset right as you step through into the gates of Wonderland where Red Life Living and charging what you are worth awaits! "There's so many benefits of upping your prices and having higher ticket offers within your brand." ~ Rudy Mawer In This Episode: Why you get the worst complaints if you sell cheap stuff Why premium brands with premium offers are recession-proof Understanding the ascension model that works for you What are Rudy's Four Tiers of Ascension model marketing? Understanding ‘done by you’, ‘done with you’, and ‘done for you’ offers How to get your mindset right so that you can charge more Do you have a clear distinction between your products? How to do your market research to see what else is working in parallel industries Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Sep 25, 2023

How is your business set up from a legal perspective? As an entrepreneur are you too focused on making money, and not spending enough time protecting it? What legal hassles could you avoid if you were just a little bit more proactive? Rudy sets out to answer these questions for us today by drawing on the experience of his attorney, Greg Christiansen. Greg has been an attorney for decades now, and has seen his fair share of problems arise over the years with online marketing, disgruntled clients, and contractual disputes. As we've come to appreciate with Rudy, he's heading off those problems at the pass for us by letting us ride shotgun with his legal eagle while he picks his brain on how to structure your business and protect your assets. Together they're also offering priceless insights on employee contracts, when you should worry about the FTC, and how not to be intimated by the law when you're just starting out. Maverick businessmen need their legal eagle wingman and it's great to be privy to some of Greg's wisdom in today's awesome episode of Living The Red Life. Contracts, if they're good, set expectations and provide clarity! Thank you Rudy, thank you Greg. Come and get it guys! “The best advice I can give to anybody out there: have integrity in your marketing practices.” ~ Greg Christiansen In This Episode: How to get a good legal 'base' and the right foundation for your business structure The importance of fulfilling your promise from a marketing perspective Why entrepreneurs get initimated by the law early on Are you too small for the FTC to worry about you? Why 'happy clients make your world go round' Red hot legal advice for staff hiring The value of a good, clear dispute resolution process Understanding asset protection through holding companies Connect with Greg Christiansen: Website - https://www.guardianlaw.com/ Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Sep 21, 2023

How do you grow your social media following? And what are the smartest hacks to do that? Rudy is flying solo today in Miami, sharing his insights into the future of social media and what you need to do to take control of your online destiny. Own your platforms, own your digital space, and shape your online ecosystem so that you put the best version of yourself and your brand front and center. Start by deciding which platform is best for your business needs, and then work on a content rollout plan that will see you consistently delivering quality content over a sustained period of time. Going viral, making those online connections, and getting internet traction so that you too can become a billionaire YouTube celebrity who gets invited onto super yachts takes innovative thinking, hard work, and a Red Life imagination to envisage a bigger and better life for yourself. Thanks to Rudy solidifying the thinking around how to practically go about applying some of the smarter hacks out there to grow your online audience, your imagination can be sparked by downloading this episode and joining us on this side of Wonderland. This way to the super yacht! "If you own a business or you want to make money online, you have to be into social media. It is the future." ~ Rudy Mawer In This Episode: What is the best social media platform to be on? How we build out a content plan for our chosen platform Why your content will determine if you go viral Creating "splinters" of content ideas that pertain to one "root" theme Unpacking the power of affiliations and partnerships How the algorithm will reward your production consistency Assessing the start of your content in order to go viral What is your video's Call To Action? Thumbnails and the first 5 seconds: making or breaking your video! Where are you on the spectrum of controversiality and extremism? Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Sep 18, 2023

How do you build brand credibility and online authority as you grow your business in new areas? And how can you do this using PR? Cesar Hernandez is the CEO of the top tech PR and Lobbying firm in the US, Omni Public, and he's been opening doors for Rudy recently in the Tampa Bay area. Does it actually matter what people say and think about you online these days, or can you just run ads and sell products? How do we not just control our own narrative, but amplify it too for maximum effect in a sea of SEO content? Are you Googling yourself to see what's out there about you? Cesar is a PR powerhouse, elucidating the importance of building media relationships that you can then leverage for the right story, rather than just pushing out press releases and expecting to gain traction. The importance of shaping your story, and accumulating what is effectively an online resume, cannot be underestimated in the face of a media outlet that might choose to harp on one bad review. Learn how to control your digital assets, create organic content that includes a Call To Action, and try your own PR campaign by offering yourself up as the expert in your field in this fascinating episode of Living The Red Life that will help you open doors you never thought possible. It's Wonderland baby, come on in! "Your brand is gonna consistently follow you. And if you don't tell that narrative, the media will dominate that narrative for you, because of the SEO juice (high domain rankings)." ~ Cesar Hernandez In This Episode: The power of owning your narrative online (in the face of traditional media) How to develop relationships with journalists (rather than pitching stories) Are you Googling yourself? Generating a good reputation online over time How to command and control your digital assets Offering yourself up as the expert in your field when generating local PR What is the step you need to take to break into national media? How do you choose the right PR agency to work with? Connect with Cesar Hernandez: Website - https://omnipublic.global/ LinkedIn - Cesar R. Hernandez | LinkedIn Instagram - Cesar R. Hernandez (@cesarhernandezprime) • Instagram photos and videos Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Sep 14, 2023

If you knew that more than half of your business ideas and products would fail, what would you do differently? That's an intriguing question that our Man In Red is asking us today as he educates us on how to grow, adapt, and THRIVE online. Today Rudy is diving into the world of online influence, sharing his Ten Rules for Adapting in a Modern Age Business. This is the advice that he charges his top-tier clients thousands of dollars for and he's out here today giving it to us for free! So grab a pen and take notes, because this is Living The Red Life Fast and Furious! In an action-packed episode, you can learn everything from how to start niche and then go big to how Grant Cardone started his billion-dollar real estate fund. You can discover the true power of marketing, branding, and sales, and the time you should be spending on that in your business, and learn how to grow your confidence to improve your credibility as you build your online tribe! Plus many, many more red-hot business tips from an online entrepreneur at the peak of his powers. Don't just play the game, win the game too. Join us in Wonderland, it's well worth it! "Start niche... and then go BIG." ~ Rudy Mawer In This Episode: How to prioritize the time you spend on marketing, branding, and sales Appreciating that more than half of your products and ideas WON'T be successful Why billion-dollar brands don't take forever to launch How social media is the new media source Working to own the avatar in your industry Are you the 'go-to authority' in your field? Do I have a visibility problem? Which is better: organic or paid marketing? How am I building a loyal tribe and community? Invest in social media like real estate How to increase your confidence to improve your credibility Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Sep 7, 2023

What does the future of marketing look like? As we approach Q4 of '23, it's certainly been an interesting year for online entrepreneurs! With a bit of hindsight and forward-thinking, Rudy is well-positioned at the cutting edge of what's cool in the digital marketing space to offer us a glimpse into his crystal ball. Sales funnels, ad spend, social media campaigns, and celebrity partnerships... what does it look like from Rudy's bird's eye view of where we need to be headed? Today our Man In Red is giving us his Top 5 Future marketing insights that can help you get ahead of the game! How can you get paid to grow your email list? How are you building out your sales call process? How can you incorporate AI into your business? And how are you going all in on your personal brand and growing your tribe? Not everything Rudy is teaching us today is breaking news. Some of his tips may just be a timely reminder to assess your workforce and see where AI can be your newest team member. Or to put a spin on a virtual event and try something with a partnership collaboration that sees you exchange email lists and expose you to a new audience. Get an advantage and learn from Rudy's future insights based on all his agency experience and the people he's rubbing shoulders with in Wonderland. Come on in, the future's looking fine! "If you can be one of the first then you're always gonna have lower costs, higher ROI, better results, and it's gonna be easier for you." ~ Rudy Mawer In This Episode: How new sales strategies and funnel systems emerge (and become well-known) Creating a cascade effort with your momentum that you can compound into another project Appreciating YouTube as the new TV How 1000 loyal fans will help you build any business you need How can you incorporate AI into your business? The power of live events and live virtual events Why 'the phone' is never going away (appreciating human conversation and interaction) Creating Joint Venture opportunities within relationships Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Aug 31, 2023

What does it mean to play in your extremes? Rudy is opening our eyes to reveal how our extremes are what makes us truly unique and that going there to work, to play, and to express yourself can be a really good thing. Becoming more ‘authentically you’ will result in you becoming a better business person. And so if that means playing to your strengths that lie at the edges of your personality you should cultivate that side of you rather than letting society suppress it so that you can fit in. Our Man in Red is sharing how everything from the consistent messaging that you put out on social media to the staff that you choose actually depends on you articulating your unique worldview. This in turn will allow your tribe to find you, as people resonate with your message and gravitate towards your offering. Learn why polarization isn't necessarily a bad thing and how to build your confidence through consistently showing up as your authentic self. Playing in your extremes requires working on yourself and fighting a bit against the mainstream in order to stand out. With Rudy's insights, Wonderland has never looked more appealing. Please join us. "Your extremes is where you can be the most successful, where you can be the most authentic you." ~ Rudy Mawer In This Episode: Why most successful people you know are extreme Why it's okay that not everyone resonates with your message Building a tribe around your unique brand Empowering the authentic YOU Why people want to buy into YOUR story Building your confidence through consistent, authentic messaging Don't be afraid of polarization What it looks like when you know that you are on the right track! Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Aug 28, 2023

"Always struggle to get on top in life – because the bottom is overcrowded!" These are the parting words of motivational speaker Les Brown in an episode of Living The Red Life that will leave you gasping for breath! Put down whatever it is that you're busy with and listen to the story of a twin born in an abandoned building in the poor section of Miami Florida, Liberty City, and grew up being labeled "DT" (Dumb Twin). The liberty Les Brown did find was freedom from not letting that story of how other people perceived him come to define him. A former member of the Ohio House of Representatives, Les is extremely well-read and has used his thirst for knowledge to empower other people to share their stories. Packed with inspiring wisdom from some of life's greatest philosophers, Les is sharing how to go from 'brick and mortar to click and order' and reveling with Rudy in the joys of having a strong work ethic and mindset. "People don't buy from you, they buy into you." Well said, Les Brown. More pearls of wisdom this side of Wonderland. Please join us. "I believe that you're never too old to learn. And you're never too young to teach." ~ Les Brown In This Episode: Is it nature or is it nurture? Les's insights on learning optimism How do you raise a child to be prepared in today's world? The value of being unreasonable in a world too full of reason 'A man's life is to supersede his grasp or what are the heavens for' ~ Socrates How does someone stay motivated? Unpacking the power of ritual How to build routine to show commitment and really succeed If you don't have an agenda for your life, then you are part of someone else's agenda Is our collective work ethic getting better or worse? How does Les train speakers to live out of their imagination rather than their 'story'? Mindset and mastery: amplifying your story to speak to the masses What relationships do you need to walk away from? How to show up in the 'distraction economy' Connect with Les Brown: Website - https://lesbrown.com/ YouTube - Les Brown - YouTube Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Aug 24, 2023

How can you be a better leader, communicator, partner, and boss – and get more results out of everyone around you? Having hard conversations is one of the core values that Rudy ascribes to as an entrepreneur who's always looking to improve. Welcome to 'Real Talk With Rudy'! Rudy is giving us his #1 Hack to Happiness with the rationale you need to kick things up a notch by making healthy confrontation part of your habit and routine. Whether it's with the missus or your staff, sometimes you need to clear the air, get an idea of each others' expectations, and work out a healthy compromise from there. It's part of our evolutionary process to do better and to be better. And with Rudy's instructive formula on the 'How To' of having hard conversations, hopefully, you too can think of those people in your life that you need to sit down with, and hash it out with them in a healthy way, and grow from there. Show someone you care by having that hard conversation. Welcome to Wonderland. "I really do believe that one of the best things you can do for people is have hard conversations." ~ Rudy Mawer In This Episode: Why conflict is important Understanding that it's part of our evolutionary process to be better Why having that hard conversation is a way of showing that you care How society has turned constructive criticism into a bad thing How to pick what's urgent and affecting your quality of life to challenge What happens when you have that Hard Conversation Getting into the habit and routine of having hard conversations Why it's okay to have different expectations Getting rid of 'the trash': a Call To Action Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Aug 22, 2023

What is your definition of legacy? Manuel Suarez jokingly refers to himself as the Latin American version of Rudy Mawer. Like Rudy, Manuel has a big agency (The AGM Marketing Agency) working with top influencers and entrepreneurs. And for Manuel, legacy means living a life that is worth leaving behind. A life that goes beyond your life. Rudy and Manuel are going toe to toe on some of the big themes of the day as they look at what AI can mean for your legacy as you create a voice and a personal brand that can live long after you're gone. Manuel has built a $100 Million dollar company with over 50 million subscribers and he's sharing his Top 3 Steps to help you grow your personal brand in this highly informative and entertaining episode of Living The Red Life. Learn how to stay committed to your message, then work on the quality of your content, and then work on improving the quantity as your hard work and preparation will meet with the right opportunity. That powerful opportunity is right here, this side of Wonderland. Please join us. Get involved early on! Check out Rudy’s AI Event and be dazzled by an AI Rudy that teases just some of the things you can expect to learn about if you tune into Rudy's live AI demonstration. Things are about to get next level in Wonderland. Upping your AI game starts here and now! "Your brand is solving people's problems. So you gotta have that commitment to your message." ~ Manuel Suarez In This Episode: How Manuel built Natural Slim with his father The Birth of Attention Grabbing Media The power of entrepreneurial impact AI as a self-learning tool Considering how to use AI to your advantage Staying Committed to Your Message with actionable steps Working on the quality of your message Moving from quality to quantity (once your quality is in place) Resources: Join us for a FREE one day workshop on Mastering A.I. here: https://mawercapital.com/ai-event Or, master A.I. in our 10-week intensive program working 1-1 with us to build A.I. into your business and become A.I. certified here: https://www.RudysAi.com Connect with Manuel Suarez: Instagram - https://www.instagram.com/mrmanuelsuarez/ Website - https://agmagency.com/ Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Aug 17, 2023

How can you leverage AI for your business? Today Rudy is bringing his own personal brand of astute Human Intelligence to the fascinating subject of Artificial Intelligence as he looks at the future of AI, marketing as we know it, and how to embrace AI successfully so that you and your business can thrive, Red Life Style . There’s a new and different way for you to write high-converting Facebook ads (without being a copywriter). And that is ChatGPT. After hours of experimenting with the platform, Rudy can now confidently offer us seven super-slick ways that you should be using ChatGPT to grow your business faster and smarter. Learn about how to generate content creation, product, and funnel ideas, and how to clean up your production process as well! Did a mic not work properly in an important live recording with a guest? No worries, there's AI software that can sort that out! Get involved early on! Check out Rudy’s AI Event and be dazzled by an AI Rudy that teases just some of the things you can expect to learn about if you tune into Rudy's live AI demonstration. Things are about to get next level in Wonderland. Upping your AI game starts here and now! "Brick and mortar companies think like brick and mortar. And digital think like digital. But what they fail to realize is that nobody's going to see me better and faster than if I have a digital presence. Because I can attract and attach myself to anybody, anywhere, right now." ~ Jeff Fenster In This Episode: Understanding the cascading effect of ChatGPT Why it's important to be an early adopter of AI Appreciating AI as a self-learning machine How Rudy is using AI Using ChatGPT for business meeting brainstorming Are you using ChatGPT to publish your content? Rudy creates an AI video that fools his team Using AI to clean up sound (and other post-production hacks) How AI is growing so fast with its intuitive adaptions Resources: Join us for a FREE one day workshop on Mastering A.I. here: https://mawercapital.com/ai-event Or, master A.I. in our 10-week intensive program working 1-1 with us to build A.I. into your business and become A.I. certified here: https://www.RudysAi.com Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Aug 14, 2023

Why would you go 'all-in' on your personal brand when you're already a millionaire? Well, doesn't 100Xing your opportunities by staying connected to your tribe sound better than a 10X sales funnel side hustle? Jeff Fenster is the founder of the health food chain Everbowl and he's in conversation with Rudy Mawer in what is hands down one of THE BEST Red Life episodes to date! Learn from these two entrepreneurs at the very peak of their powers as they discuss how your personal brand allows you to teach, educate, and achieve a level of storytelling that ensures your community remains your biggest support network. Jeff's origin story illustrates what a shrewd salesman he naturally is, and he's here selling us on the power of vertical integration in your company as a fast and reliable way to expand. Seeing supply challenges that can be overcome by owning those parts of the business that you can then turn into your strength (and even outsource to competitors) is all expertly unpacked by Jeff and Rudy as they discuss the perfect balance between a digital and physical presence. Stop what you're doing now! Download this valuable episode and tune into some of the smartest business advice for aspiring entrepreneurs looking to grow their brands and their business. This episode of Living The Red Life perfectly articulates just what Rudy is offering us all, this side of Wonderland. "Brick and mortar companies think like brick and mortar. And digital think like digital. But what they fail to realize is that nobody's going to see me better and faster than if I have a digital presence. Because I can attract and attach myself to anybody, anywhere, right now." ~ Jeff Fenster In This Episode: How Jeff built his vertical integration empire Understanding the successful integration of digital and physical presence How do you measure the ROI of creating an in-house brand experience? The value of the vertical integration franchise model Why do most restaurants fail? Understanding the power of branding Going 'all-in' on your personal brand Appreciating your tribe as your extended support group How your sphere of influence keeps you growing and winning You never know who you're talking to – keep making those friends in the Red Life Connect with Jeff Fenster: Website - https://jefffenster.com/ Instagram - Jeff Fenster (@fensterjeff) • Instagram photos and videos Relationship Bank Account (Jeff’s book) - Amazon.com: Relationship Bank Account: How to Make Friends, Have Fun, and Attract Lifelong Success Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Aug 10, 2023

What does the perfect daily routine look like for you? How do you optimize brain function, sleep function, increased productivity, and balance so that you can become an entrepreneurial superstar? Rudy is assisting us with building the perfect routine to start (and then continue) crushing it for years to come. There's a lot of great direction and guidance from our Man in Red, along with some of his sports science education being thrown into the mix. The good news is that your routine is your routine. So it's not all about cramming in ice bath cold plunges and long morning meditations while it's still dark. The best routine is the one that YOU can stick to. What Rudy is demanding of us though – if we want that success – is to remain consistent and disciplined. If we do that, the results will come and we can start to live a more high-functioning lifestyle where we make those hours of productivity count. From morning caffeine and lots of water to sunshine, some basketball, daily work huddles, and biohacking suggestions, this episode will give you some great ideas to learn from one of the best at being productive. Amp up your ambition with this aspirational episode of Living The Red Life. Welcome to Wonderland, baby. "That's what I want you guys to achieve: build an aggressive routine that will get you the best results, but something that you also love, you enjoy, and have some sort of a balance." ~ Rudy Mawer In This Episode: Why your routine is YOUR routine 'Get up and Go': What does Rudy do to get his day started? Do you need to adopt the latest biohacking trend? Rudy walks us through a day in the life How can you improve your cognitive function? It's okay to adapt and pivot - just remain critical 'Slow and steady wins the race': the importance of sustainability Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Aug 7, 2023

Are you prepared to sit down with your right-hand man, woman, COO, or even your spouse… THAT person… and plan your next week together? That’s what Rudy is asking of us as he shares his takeaways from spending time with the 10X Ladies and his wife in Miami – and reflecting on his interview with Elena Cardone. How Elena works with Grant to build their empire is truly inspiring and if you want to create an empire, you also need to build a life around that that is in sync with your plans. And for that, you need a partner who is the yin to your yang! Appreciating the core principles of communication is the super relevant theme of this week’s episode as we listen again to Rudy’s interview with Elena Cardone and learn that a big part of working hard is sitting down with your spouse and having those hard conversations. Once you get your finances in order you realize that to be ultra, ultra successful (Rudy is talking about the top 0.01%), it’s all about your energy and your environment. And your spouse makes up a big part of that. So get her, or whomever that person is for you, and dial into this illuminating interview together with our Man in Red and 10X’s Elena Cardone! Red Life living large, as always. Please join us. “People are too afraid to bring business principles into personal life because they don’t want it to sound like a business. But that’s a limiting belief.” ~ Rudy Mawer In This Episode: Rudy shares on the importance of energy and environment to be ultra-successful How the 2008 financial crisis turned into an opportunity for Elena and Grant Cardone The importance of being aligned with your spouse/partner What a strong support group can do for your success What does a “golden force field” look like? Connect with Elena Cardone: Website - https://elenacardone.com/ Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Aug 3, 2023

How do you position your products so that you can make millions online? How do you build a signature brand that goes viral and gets you raving fans all over the internet? When you're as cool as Rudy the sun shines 24/7, and so he's coming to us today from behind his rose-tinted red lenses to tell us that it's all good, and there is hope for us too to crush it online with our own products and services – we just might need to up our brand identity game a little bit! Do you want to be Walmart water that sells for a few pennies? Or a more aspirational signature bottled brand of water that sells for 10X that amount? Why are people prepared to pay more for what is (arguably) the same product? Rudy is astutely making the case that your brand matters. So, what does your brand stand for? If you want in on the Matrix and a world where you sell your product or service online, being a part of the right online community matters. So how are you positioning your signature brand to find your tribe? When last did you Google yourself or ask your customers WHY they love your product? Have you assessed and critiqued your own online avatar and considered partnering with industry leaders (or even celebrities) to give your brand identity the boost that it needs? Building a signature brand – and creating real wealth online – has never been easy with Rudy's kickass advice for all internet entrepreneurs out there who are living the Red Life and looking to turn up the heat a bit. Please join us! "It's okay to suck because it's easier to get better." ~ Rudy Mawer In This Episode: How do the big brands get so much free advertising? What does your brand stand for? How can some brands get away with charging so much more? Understanding status How does your brand make someone feel? What is the perfect brand identity? The art of assessing your own avatar and online presence What actionable steps are you taking to boost your business identity? Being ahead of the curve with the right brand identity Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Jul 27, 2023

How should you use your credit card to fund your business growth? Rudy is flying solo in the hot seat today, offering us all the smart business advice we need to leverage our credit to get where we want to go with our business. As a Brit in America, Rudy's entrepreneurial game has always been strong. But he reckons he lost six to nine months of time scaling his business as fast as his ambitions because he was hampered by financial things beyond his control. The life lesson he's sharing with us all today is that you must establish credit as you grow your business to be super prepared for the day when that big deal comes through. Our Man in Red shares his backstory on how his Facebook marketing business was pushing so much money through his online bank accounts that the banks froze his account! And now that he's set up with credit for those cashflow rainy days, it's all good. And he doesn't want the rest of us seeking the Red Life to make that same mistake. So let's swipe that credit card smartly before stepping into Wonderland! "Most big companies are built off debt." ~ Rudy Mawer In This Episode: How most big companies are built off of debt Rudy shares on scaling so fast that he caused the banks to freeze! The best investments come at the wrong time - so prepare for that How establishing a line of credit line will get you a better interest rate Why doing the 'boring stuff' matters Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Jul 24, 2023

Step into the ring with Living The Red Life, as our host Rudy Mawer engages in an unfiltered conversation with none other than the legendary Floyd ‘Money’ Mayweather Jr. Brace yourself for a no-holds-barred episode, where Mayweather shares invaluable insights on self-belief in the face of adversity and breaking through the billion-dollar barrier with his personal brand. The Man in Red, Rudy Mawer, has his audience at the forefront of his mind. For those seeking guidance to kickstart their legacy-building journey today, and for those who find themselves battling the odds, feeling like the underdog – this one's for you. Prepare to be inspired as Mayweather graciously opens up about the profound impact of his parents, a source of unwavering inspiration that speaks volumes. In this scorching edition of Living The Red Life, you'll also gain priceless advice on effective team management, the art of keeping some secrets close to your chest, and the essential virtue of patience in building your empire. The heat is on, and this is Living The Red Life at its fiery best! AWESOME NEWS JUST IN: In just a week or two's time, the 7 Day Money Challenge is launching. You heard it here first! How has Floyd Mayweather Jr. been able to generate a billion dollars plus from his boxing career? What exactly is he doing that is so on point and so far ahead of other professional sporting celebrities out there? If you've ever wanted to learn how to tie in a personal brand with making crazy amounts of money and living a crazy lifestyle, then Floyd Mayweather Jr. is the man to go to. Learn about the way he thinks and structures his deals in the internet entrepreneurial playground by RSVPing to join the 7 Day Money Challenge which will also include a bunch of other knockout content, courses, and experiences with Floyd 'Money' Mayweather Jr! Get the Early Access RSVP link here: https://theredlife.com/floyd-mayweather/ “There’s nothing like betting on yourself.” ~ Floyd ‘Money’ Mayweather Jr. In This Episode: Floyd’s hot take on the best way to get started in real estate Understanding leverage in business through the eyes of Floyd Mayweather What it takes to bet on yourself when starting your own business Facing up to the fact that its time to cut a member from your team What inspires boxing’s biggest brand? Resources: If you want to RSVP and join Floyd, Rudy, along with other A-listers, or join the 7-Day Money Challenge , visit www.TheRedLife.com/Podcasts/floyd-mayweather Connect with Floyd Mayweather Jr.: Instagram - https://www.instagram.com/floydmayweather/ Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Jul 20, 2023

It's the Million Dollar Weekend, baby! Today Rudy is breaking it down for us: how he built a million-dollar launch for a famous client of his. From building a product to creating excitement around it, Rudy is spilling the tea on everything that goes into a successful weekend of this scale and stature. Billion dollar brands are playing this game – so why aren't you? Why go to all the trouble of creating a new product or service, only for it to sit on your website without anyone knowing about it? Thinking big allows you to gain momentum through pre-sales and generating social proof with the right influencers on board. From giveaways to 'the teaser', and from getting affiliate buy-in to the merits of a subscription model, our Man in Red is offering the insights that can get our new business on the board in the most stylish and effective way possible. This is a marketing masterclass from one of the sharpest social media marketing minds around. Living The Red Life is offering you VIP access to a Million Dollar Weekend. Let's see how things get done around here. "There's always levels to the game and no matter where you're at, for you right now, you might make twenty grand in a month or you could do that in a weekend with this launch model." ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: The Importance of a successful launch Why the world's biggest brands do launches Understanding the pre-launch teaser How to generate social proof Creating pre-sale FOMO Thinking like a billion-dollar brand How to incorporate a subscription into your offering Going the extra mile with affiliates And so much more! Resources: Launch (the book Rudy mentions) - Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams: Walker, Jeff Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Jul 17, 2023

What does taking the red pill and applying some Red Life thinking to your wellness business look like? Dr. Shweta Patel is the founder of Gaya Wellness – a telemedicine platform exclusively for female needs – and she is chatting with our man in red, Rudy Mawer, about how she is transforming women's health through the power of virtual consultation, social media, and online marketing. Dr. Patel has years of medical and military experience but has no business training in either of those fields. So when the time came to pivot away from the traditional corporate medical world and offer her bespoke virtual medicine for women (offering weight loss programs, fertility services, and behavioral programs), she needed the Red Life team's help to evaluate her offering, crunch the data, and better position her product. This episode is a 'roll up your sleeves and let's look under the hood' insight into what it takes to live in Wonderland, where having the best idea isn't enough – it's also about how you market your business and survive to thrive in the cutting edge world of wellness and medicine in modern-day America. There’s a fascinating conversation between Rudy and Dr. Patel about what’s wrong with our healthcare system, and how Gaya Wellness is playing its small part to try and fix it. Rudy has helped Gaya Wellness, which is helping the world of women. This is why we call it Wonderland. Please join us. "Because the (virtual consultation) operations are so lean, we can focus on giving more time. And we can focus on making it more affordable." ~ Dr. Shweta Patel The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: Dr. Shweta Patel shares her journey from physician to wellness entrepreneur Understanding how to position women's health as a 'product' in media What are some of the biggest challenges facing healthcare today? What is an affordable healthcare solution for the average American? The benefits of a virtual consultation - giving your clients data immediately How virtual technology is changing the healthcare game How Rudy and his team have helped Dr. Patel value their data And so much more! Connect with Dr. Shweta Patel: Gaya Wellness - https://gayawellness.org/ Facebook - https://www.facebook.com/GAYAWELLNESS.ORG/ Instagram - https://www.instagram.com/gaya_wellness/ Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Jul 13, 2023

Bienvenido a Miami! Our Man in Red is coming to you live from his new Miami office – and things are popping off if you’re Living The Red Life. Today host Rudy Mawer is talking about how to achieve a Work/Life balance – which can be challenging at the best of times! Rudy is challenging the blanket assertion that a 40-hour work week is what is best for you. If it’s doing a job you don’t enjoy just to pay the bills, then what you have is a fulfillment issue rather than a work/life balance one – and you need to find ways to follow your passion and work on something where the hours won’t matter. Input equals output, and we can’t always look at the 40-hour work week in isolation. Rudy is opening our eyes to the bigger picture of what else we need to consider before letting other people tell us what is healthy in terms of a work/life balance. What do you need to do right now for the season of business that you’re in — in relation to the goals that you have set for yourself? Game-changing advice and insights are just inside the doors of Wonderland. Come on in and join us! “I’m always against blanket statements because they don’t account for individual variability, right? And they don’t account for – probably like you – individual passion.” ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: How do we define work/life balance? Is working 25% of your time a fair amount? Addressing the fulfillment problem of doing something you love Appreciating how input equals output Understanding diminishing returns if we work for too long What we can learn from the GOATs in sport How to tune out negative opinions Being dynamic and flexible with your working week What does a work season look like for Rudy? And so much more! Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Jul 10, 2023

How do you strike the right balance between selling (and growing) your business – and handling the backend of fulfillment? Rudy reckons that Brittany and Michael of 51 Blocks might just have found the solution! Learn about the incredible Just Sell Method™ and the ‘white label agency in a box’ approach of 51 Blocks that allows you to sell – and for them to do the rest. Everything from onboarding, client management, housekeeping, and more can all be outsourced to 51 Blocks, allowing you to (you guessed it), just sell . If you are looking to scale your digital marketing agency, focus on sales, and not have to worry about managing every aspect of fulfilment, operations, and client relations, then the insight and approach of 51 Blocks will blow you away. As Rudy mentions, he wishes he’d known about them years ago! This is Living The Red Life doing what it does best: bring enormous value to its Wonderland entrepreneurs with an interview that cuts right to the heart of learning to focus on what you do best – and learning to outsource those areas that you struggle with. If you’re looking to scale your agency faster (or even if you’re an influencer looking to leverage your following), this episode is an absolute banger. Please join us. “It really is just as simple as signing up, and getting out there, and selling our products.” ~ Brittany “If you do one thing, you do it really well.” ~ Michael The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: Unpacking the unique Just Sell Method Placing an emphasis on the client experience How does the 51 Blocks pricing work? What services do 51 Blocks offer? How to get started with 51 Blocks if you’re an influencer looking to sell And so much more! Connect with Michael and Brittany: 51 Blocks - https://www.51blocks.com/ Bionic WP - https://www.bionicwp.com/ Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Jul 6, 2023

What are the best investments to make – regardless of where you are at in terms of your earning potential? Rudy is sharing the best investments he’s made over the past ten years – financially as well as in terms of time, energy, and effort. And not all of Rudy’s investments are multi-million dollar property deals. Rather, it starts with investing in yourself, investing in your team, and investing in your home and work environment. Our Man in Red is proving once again that with the right mindset and application, you too can make savvy investment decisions. The Red Life is all about providing you with the valuable, hard-earned insights that Rudy has acquired from his years of experience in business. This is an invitation for you to join him in Wonderland and learn about how everything from the mattress you sleep on to the person you share that mattress with needs to be seen as an investment that is aligned with your business vision. Please join us. “One of the best investments I’ve ever made is in myself.” ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: What is your environment like? Is it conducive to your ambitions? How are you investing in yourself? What does your real estate portfolio look like? The importance of investing in people and creating the right work culture Creating the right home environment to support you long-term Does your primary relationship support your vision and your goals? What to look for in a private deal Appreciating the value of a strong network of mentors And so much more! Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Jul 3, 2023

Are you ready to take the "red pill" and wake up to the truth about turning your skills into a successful business? In this episode, we dive into the journey of Federico Aristizabal, sports bettor turned real estate investor and educator. With $15 million in profit from sports betting, he now focuses on teaching others how to thrive in the real estate market. But what is the most valuable lesson he learned along the way? Join us as we uncover the secret to his success. From transparency and long-term thinking in sports betting to building a team and scaling his real estate business, this guest speaker shares his insights on how to make it big. Discover how Google Ads played a pivotal role in their growth, and why teaching their audience to make their picks set them apart from the competition. But the most valuable lesson? It's all about mindset. Learn from influential figures like Bob Proctor and Tony Robbins, and invest in personal development. Surround yourself with like-minded individuals, believe in yourself, and work hard. This episode will inspire you to take risks, believe in your potential, and strive for greatness. Tune in now to unlock the secrets of success and join this guest speaker on his journey to building a $1 billion enterprise. The future is yours for the taking! . "Work on your mindset first, believe in yourself, and have confidence. Without that, you won't get anywhere." ~ Federico Aristizabal The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: Mission and Vision for the Future: Growing his real estate company to all 50 states and making it a $1 billion business. How Google Ads helped Federico get started in real estate and the success they achieved within the first month. How they switched from giving sports picks to teaching others and implementing marketing strategies they learned in real estate. Transitioning from a one-person operation in sports betting to building a team in real estate and the importance of being a leader. Importance of mindset and self-confidence in achieving success. Connect with Federico Aristizabal: Instagram - https://www.instagram.com/federicoaris4/ Linkedin - https://www.linkedin.com/in/federico-aristizabal-195190b9 Website - https://afsportspicks.com/ Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Jun 29, 2023

What does the perfect environment look like to become a millionaire? And what exactly does it take to become successful and Live The Red Life? Rudy is hard at work creating his ideal work environment, so this is a great time for us to tap into his mind and see how he creates new space for his ambitions. If you want to be a great stockbroker, you're probably going to want to live in New York at some stage in your career. Likewise, if you want to break into Hollywood, you're going to go where films and TV are being produced and rub shoulders with the rich and famous. Rudy is busy relocating, growing his empire as he serves his wealthy clients, and starts shaking things up in other new and exciting industries than those that he is accustomed to. There's a sacrifice and discipline that is to be applauded here, and we can apply these lessons ourselves too as we understand that context is king, and that nothing happens in a vacuum. If we want to live in Wonderland, we must be prepared to create it for ourselves. Please join us. "If you want to become a millionaire you've gotta build that right environment." ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: Why the right environment for our talents is so important Knowing when to cut ties with the people who aren't serving your vision Rudy shares on his big move and TV show ambitions Where do you sleep at night? The importance of quality sleep How does the energy of your environment amp up your staff? Appreciating the sacrifice and hard work required to bring your success to life And so much more! Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Jun 26, 2023

What are some of the secrets to building a highly successful, highly-functioning sales team? The Red Life team is coming out the gates strong in today's ambitious episode, as Rudy gets interviewed by Chris Spearman, a friend of Rudy's with vast experience in sales as a closer who has joined Life in Wonderland. Most big companies that earn millions have a high-ticket sales team. As you look to onboard new sales staff, are you asking to see their pay stubs and not just taking their word that they've had back-to-back bumper months at their previous job? What is their motivation for joining your team, should you hire an agency to assist with the hiring process, and how are you creating the right culture in your sales team? These are just some of the rapid-fire questions Rudy is answering from Chris as he impresses upon the importance of having high standards and that it is also a numbers game. For example, when it comes to sales, Rudy reckons to hire double what you need at first. Okay, more great advice to get your own 'Wolf Of Wall Street' sales-hungry wolf pack awaits inside the gates of Wonderland. Come on in. "A lot of being good at sales is your personality, your hunger, and your passion." ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: What should you look for in a closer? How do you find a great salesperson who isn't just doing their own thing? Understanding the difference between sales and marketing at a high level How do you create a great culture amongst your sales team? How much leeway and grace do you give a new sales member to get it right? When should you bring in an agency? The value of being in the right network when you're looking to hire How Rudy built his first onboarding process for his sales team And so much more! Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Jun 22, 2023

Why is it that some experts are broke as entrepreneurs? And why does it seem as though a lot of stupid people are the ones getting rich? Understanding what it takes to influence and create an impact in this online world takes more than just being an expert in your field. It takes the ability to know when to collaborate with someone who may be smarter than you at marketing. It takes introspection to know when it's time to learn the basics of another industry so that you can apply your skills there. In the battle of expert versus influencer, Rudy is showing us the way forward in terms of collaboration, as well as individual pursuit, by drawing on his years of experience thinking outside the box and knowing that sometimes to get to that level of 'expert' will just take too damn long. Whether you are an aspiring influencer or expert, you need each other. And you, personally, always need to be looking to improve your skillset in the areas in which you aren't that strong. How you do that is today's red-hot topic. Welcome to Wonderland. Let's get busy Red Life Living! "Just being an expert, or just being excellent, sadly isn't good enough." ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: What level of skills do you need to become an expert? How do you pivot from being an expert to a marketer? Understanding your responsibility to share your knowledge Knowing when to collaborate as an expert or influencer Why 'best known' beats 'best' Finding the right experts to work with long-term And so much more! Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Jun 19, 2023

How do I make money with my coaching skills - and impact the world? Dawna is ‘the coach's coach’ and helps people with the right knowledge, expertise, and passion translate their coaching skills to the online world where people are absolutely killing it these days. She built a $200 million dollar tech company and was enjoying all 30 days of her retirement before speaking engagements fast-tracked a new career for her in coaching. Dawnna is sharing her coaching insights with our Man in Red today and offering advice that could help you see if you have what it takes to make it in the world of online coaching. It's about understanding your expertise and then defining the value of that expertise. There's a difference between your tools, your talents, and your actual expertise and skills. Selling your talent is not a scalable business model. So understanding what is a tool and what is a talent will go a long way towards helping you market your expertise effectively. Turning what you do well into a methodology is what leads to a sustainable online coaching business. And that's the game changer. Let's get busy Red Life Living! "Your expertise is only about one-twelfth of your entire business." ~ Dawnna The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: How did Dawnna build a $200 million company (and then retire for 30 days)? What steps should you take if you're starting out in coaching? What does Dawnna's client process look like? What does it take to have a sustainable coaching business? What do people want most in a coach? How much can you earn as an online coach? What is your signature coaching program? Raising your own brand so you're of benefit to your clients The value of getting a coach that you want to model On being ‘obnoxiously omnipresent’ And so much more! Connect with Dawnna: Website - Fyrebrand Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Jun 8, 2023

How do you invest the money that you make as an entrepreneur to make even more money? Rudy's talking investments today: what makes a good investment, where you should put your money, and how to keep it once you've made it. Making your money work for you, and watching it grow is a big part of being a successful entrepreneur, so this episode of Living The Red Life is perfectly timed for those of us living in Wonderland and now looking to start making smart money plays with what we're bringing in. Our Man in Red is sharing his Top 3 proven pillars on how to approach investment so that you can build a solid platform of financial wealth and get off that hamster wheel of earning cash only to spend it. From assessing risk and creating cash flow to determining your exit strategy for when the investment deal is up, Rudy's advice will help you create the financial freedom you need to live that Red Life of your own. "The hardest part of entrepreneurship isn't the 'making the money' part, it's the keeping and utilizing that money and having a good investment strategy so that money keeps building for you and builds wealth." ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: The value of balancing cashflow with smart investments Investing in the right mastermind circles What is my risk? What is my cash flow? What is your exitable incentive? Assessing the entrepreneur and the executive team When does your investment pay out? What percentage return on your investment should you expect? Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Jun 6, 2023

Do you want to coach people that get $15K when you make an impact for them, or do you want to coach plumbers that earn $200 when they get a new client? That's the question entrepreneur Greg Luther asked himself when he became a sales and marketing coach for real estate agents. Greg is now pulling in million-dollar months with a super high net profit margin through his 100% virtual company coaching real estate agents. Our Man in Red Rudy Mawer is pinning Greg down on the secrets of his premier avatar, and the balance between sales, marketing, and having the right product (or coaching service). It's an ever-expanding triangle as Rudy points out. But that's how you get richer, and how feeling busy still feels fun when your vision is aligned with your day-to-day hustle. Greg's insights into his virtual operation are super valuable, as is Rudy's business acumen in elucidating exactly what Greg is getting right to bring in the big money months – so the rest of us can hopefully follow suit. This is Wonderland, come on in! "I want to enjoy my life, whatever I'm making." ~ Greg Luther The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: Making a million a month, all remotely Getting busier, but keeping things aligned with your vision Choosing the right product and overcoming brand obscurity Staying congruent with your messaging to your audience How does the money show up? What's the first step toward building a re-occurring business model? How to market a webinar The value of good sales copy How do you make your customers stay? Connect with Greg Luther: Website - Greg Luther Coaching Instagram - https://www.instagram.com/gregluthercoaching/?hl=en Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Jun 1, 2023

Making your first million dollars is the hardest million to make. Even if you've made that first Megabuck and (like our Man in Red) are on your way to Gigabuck status like Rudy (that's a billion dollars), then today's episode will provide areas of focus that you can optimize. There are plenty of millionaires out there already (google it!) and they're not as smart as you. But they do probably employ some of the strategies Rudy is discussing in today's ambitious episode of Living The Red Life that will help you get your hustle up. What does your product ecosystem look like and what are your secondary ways of making revenue? What about your data and financial tracking or your paid acquisition strategy? If you don't know the answers to these questions then best you tune in to turn it up a notch. Welcome to Wonderland, baby. "A million is not hard guys. A million shouldn't seem so daunting and far away." ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: Why the first million dollars is the hardest Ask yourself: how many millionaires are out there? Finding the right product or irresistible offer Creating a 'product ecosystem' How are you selling your product? What is your paid acquisition strategy? How strong is your mindset? What is your logistics setup? Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

May 29, 2023

Taxes! How do we make them fun and not so scary? Our Man in Red, Rudy, met Tom Wheelbrook on Richard Branson's Necker Island and struck up a like-minded rapport for making more money and paying less tax! Tom has 40 years of quality experience in the tax business and runs a network of 65 CPA firms around the US. He’s one of the top tax minds around, and today he's sharing his sexy tax strategies on this penny-pinching episode of Living The Red Life. Rudy and Tom are showing us how to see the tax system as a series of incentives that can work for both you and the government if you play the game right. Going with the biggest tax firm is not necessarily the best, but paying top dollar for the right financial advice is totally worth it. The advice here today is free though. Everything from leasing electric cars to renting out your house tax-free is offered up to all our hungry Red Life entrepreneurs out there. Turn those small pennies into big dollars and come join us in Wonderland! "Your best return on investment, for sure, is going to be your tax advisor. By far." ~ Tom Wheelwright The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: Why is having the right tax advisor so important? What are some of the biggest mistakes entrepreneurs make with taxes? What are the best ways to build wealth while paying less tax? What is the secret to dealing with an audit? Having the right mindset to deal with your tax? Sexy tax strategies What is the Augusta Rule? How can you get started on Tax-Free Wealth? Learning not to be afraid of your finances Connect with Tom Wheelwright: Website - https://tomwheelwright.com/ Wealth Ability - Tom Wheelwright, CPA | WealthAbility Tax-Free Wealth - Amazon.com: Tax-Free Wealth: How to Build Massive Wealth by Permanently Lowering Your Taxes eBook : Wheelwright, Tom: Kindle Store Instagram - Tom Wheelwright ® (@tom_wheelwright) • Instagram photos and videos Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

May 25, 2023

Negotiation is a skill that everyone should possess. Some would say it's an art. Rudy Mawer believes that being able to negotiate is as important as being able to communicate. It's a key part of life that will make you better in your business and personal life. Rudy has the skill of negotiation hardwired into his mindset, from being a child and asking for more from his parents, to buying and selling at school. And he still negotiates successfully in business every day. So he's well positioned to advise us on how we can overcome that uncomfortable feeling we get when we are asked to persuade someone about seeing things from another point of view. Negotiation can lead to new perspectives. It can mean that you bring in better staff to your business and that you have more harmony on the home front. Join the Man in Red as he lays it down for us: negotiation is indeed an art, and by harnessing its power, we can become better in business. Let's crush it. "It's going to give you this better structure in your life by simply unlocking this one skill." ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: Understanding negotiation as a key part of persuasion Why is negotiation uncomfortable for us? Appreciating FBI negotiations and the art of de-escalating situations What is up for grabs when you negotiate? Costs and payment terms Negotiating trade exchanges Real-life examples of negotiation from Rudy's workplace Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

May 22, 2023

What are the successful traits of an entrepreneur? And how can we reverse engineer the answers to that question? How about a reverse interview? Rudy Mawer, AKA The Man in Red, is joined in the studio today by his right-hand man and long-time friend and colleague Mike, who is answering the questions that Rudy wants to be asked! This is a fascinating look under the hood of Rudy's company, as well as an insight into the mind and methodology of one of the sharpest entrepreneurs around today. Learn how growth equals change, and how Rudy is setting up his staff to achieve high levels of success. From clear communication at the start of a brief through to setting the right standard of expectation, and from marketing that irresistible offer to ‘dancing in the rain’, this is behind the scenes at Living The Red Life that will give every hungry entrepreneur out there some clues for their own future success. Please join us! "I've got used to enjoying dancing in the rain. It's gonna rain, it's gonna pour... and when there's a storm, it comes together." ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: What did Mike see in Rudy when they met in the UK? How Rudy clearly articulates what he demands of his staff 'Dancing in the rain' - when it all comes together under pressure Unpacking Rudy's competitiveness Setting staff up to succeed when you’re the CEO Mike's hot take on Rudy's killer marketing strategies Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

May 18, 2023

How can you exponentially grow your business by leveraging partnerships? Rudy is flying solo today, spilling the tea on a secret of the rich: synergies and partnerships. From licensing to affiliation partnerships, Rudy is making it all super understandable for us. Even Rudy wishes he'd gotten a jump on this earlier in his career! Because as entrepreneurs we want to do it all ourselves, but it's important to know when to bring in a partner so you can cut yourself a bigger slice of a future pie. From understanding selling valuations for a company, to how you get there by growing your personal brand, developing affiliate relationships, and growing the right partnership to ensure long-term success, Rudy's red-hot take will help you realize that it's not about owning 100% of your business and doing it all yourself. These are words to live by. Please join us! "I think it's really important that as early on in your career as you can, you can give up this ego thing around owning 100%." ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: The value of your network, your connections, and developing personal brands Understanding selling valuations How to grow your company through affiliate relationships Why people love affiliates Understanding how expansion is quicker through partnership Knowing when to franchise: having a strong brand and a proven model What is a JV? Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

May 15, 2023

You might have the right business strategy to achieve greatness, but do you have the right mindset? Brian Dalmaso is the CEO of Matrix Success International. And if you know our host Rudy Mawer, you know that Living The Red Life is inspired by taking the red pill in The Matrix and living a life less ordinary. Brian is a Lifestyle Enhancement Mentor and mindset coach that Rudy regularly engages with. Rudy was born with a positive mindset, Brian acquired one through mentorship and reading up on the subject. Together they are combining to provide us with the tools we need to up our entrepreneurial game as we learn how to act on our unconscious competence, build mental programs that support our ambitions, and maintain a positive approach to life. The key attributes of success, from not caring about what other people think, to having the desire to achieve, are shared as mindset tips from two Red Life mentors who are offering it up, for free, on this red-hot episode of Living The Red Life. Please join us! "Elon Musk is not reading the news. He's creating the news." ~ Brian Dalmaso The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: Understanding the value of mentorship and having a mindset roadmap What is unconscious competence? Learning not to worry about what other people are thinking The entrepreneurial path: learning what not to do Where do entrepreneurs get their positive approach from? Who are you listening to and who are you taking advice from? Changing relativity and perspective when faced with business challenges Is your spouse supporting you in what you do? Unpacking The Wheel of Life – a lifestyle audit from Brian Dalmaso Connect with Brian Dalmaso: Website - https://www.briandalmaso360.com/ Instagram - https://www.instagram.com/briandalmaso/?hl=en Link Tree - https://linktr.ee/matrixsuccessinternational Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

May 11, 2023

What does starting over feel like? Rudy has been there before, knowing when to pivot and move on when the universe provides you with a ‘kick out the front door scenario’. These pivotal sliding door moments can alter your life trajectory in a big way, and in this philosophical episode of Living The Red Life, Rudy is contemplating what he would do differently if he had to start over again. From paying attention to online trends and knowing how to test your next big idea, to telling your story in a positive way, Rudy’s red-hot business acumen shines through with pragmatic steps and tools that we can all apply to our lives and our businesses as we grow and shine in Wonderland. Whether it’s embracing AI or having an ice bath, the future is here and Rudy’s wisely telling us how to pay attention to what it’s bringing. The Red Life has never felt more inviting. “The beauty of life is you can define your story.” ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: How to push through negative moments to tell your story in a positive way What is hot right now, and what are you passionate about? What can you sell, what are you good at, and what is scalable? What current trends are you seeing online and on social media? What is your Unique Selling Point so that you stand out with your new idea? How do you test your idea? Failing fast Knowing when to pivot and when to stack Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

May 8, 2023

What is the life of a celebrity agent like? Somebody who has rubbed shoulders and worked with Chevy Chase, Muhammad Ali, Carmen Electra, Magic Johnson... the list is endless. Darren Prince is that somebody, CEO and President of Prince Marketing Group, a celebrity agent who's been crushing for a good few decades now. He’s also the author of ‘Aiming High: How a Prominent Sports and Celebrity Agent Hit Bottom at the Top’. Life hasn't always been rosy for Darren, and in this heart-to-heart with the Man in Red Rudy Mawer, Darren is sharing on his struggles with addiction and how hollow his success felt at times when he was addicted to opioids. From white light moments and facing one's demons, to what it takes to be successful in all aspects of your life, Darren and Rudy will have you hanging on their every word as they share the secrets of their entrepreneurial success, as well as Darren's message of hope and recovery. (on addiction) "Ask for help. No one's going to judge you." ~ Darren Prince The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: Darren Prince shares on working with some of the world’s best superstars Having a 'white light' moment - turning your back on addiction The value of balance and surrounding yourself with likeminded people Why it's not always all about the business - having conversations that will ultimately lead to business How to appreciate creativity and treat talent right What are the common denominators amongst the most influential people on the planet? How do you achieve success in all aspects of your life? Connect with Darren Prince: Website - https://officialdarrenprince.com/ Instagram - Darren Prince (@agent_dp) • Instagram photos and videos Prince Marketing Group - Prince Marketing Group Darren’s Book - Amazon.com: Aiming High: How a Prominent Sports and Celebrity Agent Hit Bottom at the Top (Audible Audio Edition): Darren Prince, Kristen McGuiness Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

May 4, 2023

Are you ready for change? Not just any change, but actually creating that change in your business, your life, your marketing, your relationship, and your finances. As the Man in Red is laying it down for us, it's never too late to change. Most people are scared of change, there's a generational fear of doing things too differently. But if we look at successful artists, movie stars, sports stars, and entrepreneurs, they all change. Learning how to make that mindset shift, embrace change, and start Living The Red Life is what Rudy is supporting us in understanding today. The more we grow, the more we change our environment. There's lots to learn and lots to do. Let's unpack our limiting beliefs and learn from other successful entrepreneurs like Rudy so we can do something that is wildly different, something that is going to take us out of our comfort zone. Because in the red zone is where you need to be. Welcome to Wonderland. "Change is Good." ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: How to approach change – a generational mindset shift What will the next generation of children be born into? Appreciating how artists, entrepreneurs, movie and sports stars all change What limiting belief is preventing you from making a change? What can we learn from entrepreneurs like Richard Branson? What small change can you make today? Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

May 1, 2023

What does it take to host an event with 14000 people? What mindset does it take to fill an arena? Him500 is a public figure, thinking about his audience, educating his community – and filling arenas and masterminding events as he goes and grows. Him500 (AKA Marcus Barney) is a business mentor who got his real estate license when he was 19 and learned the principles of leveraging credit which are some of the skills he’d one day pass on to others in his community. He also went to a live event and told his moms that one day he’d be packing out arenas. And now he’s filling Madison Square Gardens, combining an appreciation of in-person community with teaching those that dare to dream that your credit score is your financial superpower. Him500’s story of ambition and determination earns Rudy’s respect. For those of us Living The Red Life, we can take a leaf out of the book of this business mentor that’s blowing up – and making others rich alongside him. Check @Him500 out now, this guy is the real deal. “Mindset-wise is looking at: where is my audience? What would make them come? I know they watch me, but what is the extra whipped cream on top? What is the extra sauce that I can put to where they get more for their time?” ~ Him500 The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: How Him500 went from organizing his first 14-person event to a mastermind with 14 000! Why Community is Everything - how Marcus Barney blew up explaining how to leverage credit The value of having a mindset coach What are the small decisions that led to the big places that HIM500 has gotten to today? How to structure events when you only get paid a week afterward What to expect at Madison Square Gardens Connect with Him500: Instagram - Marcus Barney (@him500) on Instagram Lnk.Bio - https://lnk.bio/Him500 Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Apr 24, 2023

What does stewardship mean to you? For Vince Del Monte, it's about taking care of his God-given talents and making the most of this one short life that he's been given. Vince knows that fear is the path to freedom and that the entrepreneurial journey that he walks is lined with challenges . Rudy met Vince Del Monte when he'd just moved to Florida, and they've been growing together as entrepreneurs along similar paths for a good few years now. Both were working as gym instructors, doing one-on-one coaching, and cleaning gym equipment back in the day. Both got exposed to online marketing , selling ebooks, and earning passive income instead of having a JOB. This is a conversation between two friends who are now both Living The Red Life , having built big coaching programs with multi-million dollar fitness campaigns . Neither are satisfied to rest. Both are ambitious for ‘new levels with new devils’ – challenges to be overcome, rather than problems that can't be solved. Join Rudy and Vince in a conversation that will whet your appetite for ambition and red life living . It’s time to face your fear and start Living The Red Life. "You always have an opportunity to decide how you reframe a challenge or a circumstance. And I think that's an empowering message, one that gives a lot of people hope." ~ Vince Del Monte The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: Vince's journey from gym guy to Internet millionaire Understanding Responsibility – and how to reframe a challenge "With new levels come new devils" Are you rich in relationships ? Why there has to be an element of fear in what you do A thought experiment: running the negative waterfall Gratitude as a mental lubricant: understanding you don't deserve anything ‘What you appreciate, appreciates’ The value of creating a great product to sell Finding staff who have great ambition: asking the right questions '70% of marketing is just knowing who you're talking to' Why being humble in defeat is a great character trait Connect with Vince Del Monte: Instagram - Worlds #1 Fitness Business Coach (@vincedelmonte) • Instagram photos and videos YouTube - https://www.youtube.com/user/VinceDelMonte Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Apr 20, 2023

Are you ready to influence ? The Man in Red is large and in charge today, giving us a glimpse of a future where you are building a strong, celebrity brand for yourself – one that’s a household name, one that’s going to help you build partnerships, and generate real wealth. Why? Because the endorsement landscape is changing . Why pay someone to endorse or sell your products and services when you can be doing it for yourself ? Become an expert in your niche industry , get involved in brand collaborations with other well-known people in your space, and build a funnel that sees more direct sales coming your way. The influencer world is different now. Those that wield power and make money know how to influence. What are your pillars for creating your own celebrity brand ? Rudy’s not talking about becoming a celebrity in the sense that people will come up to you while you’re eating at restaurants. Rather, it’s about sticking your neck out, articulating your passion , inspiring others , and then playing a long game to reap the rewards. It’s the Red Life approach and Rudy Mawer explains why in this wake-up call to all serious entrepreneurs . Come and get it. “I really do believe the future of wealth is building that brand. Building that personal brand and becoming more of an influencer.” ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: How the influencer game is changing Becoming an influencer yourself What defines a celebrity brand ? Why Rudy is building the Red Life brand Understanding the lay of the land first Making the decision to become well known Expressing your passion and what you are capable of sharing on How do you increase your celebrity reach? Getting more eyeballs How do you build your authority and credibility The value of Facebook ads for creating more leads Understanding the importance of collaborations Building a tribe: creating movements around causes and interests What are your pillars for creating your own celebrity brand ? Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Apr 17, 2023

Welcome to Wonderland and a trip down memory lane for Rudy with a chat about one of his favorite pastimes: health and wellness! Rudy is joined in studio by Javier and Marissa, who started (just like the Man in Red did himself) with a passion to help people in the health space. Over time they grew disillusioned with traditional healthcare and working in hospitals as health professionals, where they were spending only 10% of their time with patients and 90% of their time documenting stuff. There had to be a better way, and entrepreneurship was that way. They now run The Practice Revolution, encouraging other professionals in the wellness space to become masters of their own destinies, by building their own businesses. Javier and Marissa have been working with Rudy and his team for the past year to really take their business to the next level. They share their insights on how to hone in on what's working, the importance of knowing your numbers, and the value of live events and online challenges. Rudy is encouraging them, and other power business couples like them, to set even bigger financial goals as they Live The Red Life. "We want to be able to, like you said, help the people who help the people." ~ Javier The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: Javier and Marissa's journey from hospitals to entrepreneurship The value of organic versus paid marketing: when to shake the tree and when to plant new trees Learning to take off your ‘health pro hat’ and put on your marketing hat Reducing your marketing to a message that's clear and concise What are the challenges of running an online healthcare business? Why live events and challenges are the best ways to bring in high-ticket sales Can dietitians make $10K - $30K on a live challenge? Why Rudy reckons there is SO MUCH MORE scope for growth for health pros online And more! Connect with Javier and Marissa: Website - https://www.thepracticerevolution.co/ Instagram - https://www.instagram.com/thepracticerevolution/ Facebook - https://www.facebook.com/thepracticerevolution/ Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Apr 13, 2023

Are you ready to build a life for yourself in Wonderland ? How big is your house? How big is your dream? Now that you're on your entrepreneurial journey, are you thinking big enough? Rudy is opening our minds today with his ideas of expansive vision . True genius never reckoned with the word 'reasonable' . And if you are going to be putting in all the hard work to build something, why not make all the effort really worth it? Why not add another zero to your ambitions in the money column? Living The Red Life means leveling up . And as we level up, we look around at the room that we're in and learn to ask ourselves: am I thinking beyond these four walls ? Rudy is daring you to dream , see , think , and act bigger. And when you need a strategist to help you with your business blueprint (or should that be red print?), you know who to call. "I battle with myself: am I even doing the right thing in the right business where I'm trying to do $100K days? Not running a business where I'm doing $100K hours, right?" ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: How to see a ‘bigger room’ Can you achieve greatness, faster ? Be Unreasonable – have unreasonable expectations What are the strategy and actionable steps you can follow? If you're going through the pain anyway, make sure the reward is worth it And more! Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Apr 10, 2023

Are you in e-commerce and looking to learn from someone who's a little bit further down the road? Jason Macek started a fulfillment company , with his wife, from a garage, in 2005 – charging $1 per box to ship your product. Jason is now so far down the road his garage has moved to a warehouse, and his company, Dollar Fulfillment , is shipping up to 25000 packages a day. Rudy is getting the best out of Jason as he shares on the business challenges he's faced over the years, the value of having a good team , and the importance of strong company culture . Don't let someone else's trademark infringement get the best of you! Learn how to reinvest in your company and grow your own e-commerce business one dollar and one package at a time. Outsource whatever consumes too much of your valuable time and start Living The Red Life today! "Find something that you're interested in or passionate about, because it makes it a lot easier coming to work every day when you're dealing with something that you like." ~ Jason Macek The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: What is the difference between dropshipping and fulfillment ? Why outsourcing your shipping is a no-brainer Appreciating Jason's mindset after receiving an Attorney General's letter Preparing for the inevitable shock that is really just a business challenge Why Jason believes in people over profits And more! Connect with Jason Macek: Website - https://dollarfulfillment.com/ Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer

Apr 8, 2023

Are you looking for a social media platform that delivers organic growth that you can monetize? Look no further than Instagram, where you can create a tribe, post regular content in a sustainable manner, and then look to monetize, in time, with high-ticket items or product endorsements. Rudy is in studio, perched on his Red Lips sofa, preaching to those of us still playing around with everything from Facebook to TikTok. He's sharing why Instagram covers the widest audience, how it allows for organic growth, and what you can do to make money off of the platform somewhere down the line. As always, Rudy is reverse-engineering the problem: he's looking at his money-making goals, and then looking at ways to spend money to make it back. He's rubbing shoulders with all the major players and influencers out there who, while they may be telling you they're just doing it for the fans, are shrewdly building an audience (their tribe) so that monetization opportunities will follow in due course. Insights this smart should come with a premium subscription fee. Come and get involved while it's here for free. Living The Red Life with Rudy Mawer starts now! "Overall, for organic growth, Instagram is my favorite." ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: Why Instagram is Rudy's favorite social media platform How to reverse engineer your money-making goals Using Instagram to showcase what your business is up to Appreciating the sustainability factor of Instagram What structure and strategy should you apply on Instagram to form a tribe ? What is a high-ticket item that you can sell on Instagram? What is your next step? Creating content and sourcing ideas How do you grow your Instagram audience? Why planning on going viral is like buying a lottery ticket And more! Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Apr 3, 2023

Are you l ooking for the signs and are you prepared to go all-in on your dreams of Living The Red Life ? What does it take to succeed as an influencer and leave a legacy of impactful change ? Ryan Pineda is a former baseball star turned real estate and content creator consultant who has organically grown his business to tens of millions of dollars with his unique approach to creating content and learning about the social media platforms he publishes on. Ryan’s journey from flipping couches to flipping houses, and looking at the short-form content landscape during COVID, combined with his hardened mindset from his years of playing baseball has made him an entrepreneurial achiever of note — and a close personal friend of our man in red, Rudy Mawer. Rudy is asking all the right questions of Ryan today, as they unpack Ryan’s past while looking forward to a bright red future . Go ‘all in’ yourself, right now, in this present moment, and learn all you can from these two master influencers . “So many entrepreneurs and real estate people ask me every day, ‘Dude, what should I do? How should I start doing this? We’re looking for ways to drive leads to our business.’ And I’m like, dude, organic is best.” ~ Ryan Pineda The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: - How Ryan got to $10 million , organically - The merits of growing your business organically - The value in catching onto new trends quickly - Getting maximum value from each piece of content - Being known for a particular niche while being broad enough to draw people in - Adapting to new social media spaces - Why attention is the most valuable, limited commodity - Starting with short-form content as the gateway to your brand - How do you figure out your ‘thing’ - How baseball developed Ryan’s strong winning mindset And more! Connect with Ryan Pineda: Website Instagram LinkedIn YouTube Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Mar 30, 2023

Rudy Mawer and Richard Branson share a few things in common: both are British, and both are passionate entrepreneurs intent on creating an impact and leaving a lasting legacy . ‘Life lessons from living with a billionaire for a week’ is the subject of today’s episode of Living The Red Life as Rudy was fortunate to spend a week with Sir Richard Branson on his private island. We, the Red Life Tribe , are fortunate to learn from Rudy today as he shares some of Richard Branson’s insights and applies them to our current business situation today. In between playing chess with the Virgin boss and successfully swimming around Necker Island , Rudy was able to glean so much wisdom from one of the world’s greatest businessmen alive . He’s generously sharing his insights so that we too can innovate and grow and empower ourselves with the right mindset as we go full throttle on Living The Red Life. It’s all here, and it’s all good . “Understand that, hey, it’s about bringing in the right people and trusting them and not trying to do everything yourself.” ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: - Circumnavigating Necker Island, chess with the Virgin Boss, and other crazy stories - How Richard Branson made travel amazing – innovation born out of frustration - Innovating in an industry you want to disrupt - Seeing failures as lessons — learning not to dwell on disappointment - Hiring the right people around — especially when you don’t know the industry - Having the mindset of knowing when to move on and not be a victim And more! Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Mar 27, 2023

Do you remember when NBA superstar Dennis Rodman met North Korea's leader Kim Jong-un? Who do you think put that together? Chris 'Vo' Volo , that's who. Today on Living The Red Life, Rudy Mawer, the Man in Red, is chatting to Vo from the Prince Marketing Group. Vo is a celebrity agent , and his client list includes Dennis Rodman, Hulk Hogan, and Charlie Sheen – to name a few. He shares how he got started by knocking on doors at age 27 and how fear of failure can lead to regret later in life if you don't get started at all . There's a wealth of wisdom and insight from Vo and Rudy in this inspiring conversation for all those hungry entrepreneurs out there that are looking to grow their personal brands . Let's knock down some doors and play into our extremes ! Find out how Vo's celebrity clients and the top 1% take those chances to level up their life . This is Living The Red Life at its finest! "I shouldn't be embarrassed about asking for something. I shouldn't be embarrassed about going after something." ~ Vo Volo The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: - How Hulk has survived in the ring for so long - Making your mark in life when you have nothing at age 27 - How the fear of failure turns into regret later on - Be that person until that person becomes you - Creating a character from your own personality - Dennis Rodman as a pioneer of personal branding - What are the common traits that the top 1% share? - Play into your extremes - How Rudy solved his Red Life riddle - Advice for people needing to knock on that door of opportunity And more! Connect with Vo Volo: Instagram Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Mar 23, 2023

Are you looking for the right people , the right rooms , and the right connections ? The Man in Red is encouraging you to focus on your growth — and t he connections you have — as you go full throttle on your red life . Do what you need to get into those rooms, and you won’t regret it. Maybe that means paying for time with a celebrity at dinner, or maybe that means i nvesting in a mastermind course that sees you benefit in areas of your life where you know that you need to grow . The beauty in this episode is how candid Rudy is with regard to what he’s prepared to spend money on , and why . He’s always asking ‘who’ not ‘how’ , and calling in the right expert to advise him on things that he doesn’t fully understand, or skill sets that he’s looking to hone . And so he’s here, as your Red Life expert, giving away the gold on how to build those relationships and take your business to the next level , one smart move at a time. Would you leave a European holiday with your family to attend a mastermind? What if you had the chance to make $200K by attending? That, and more, inside this episode of Living The Red Life with Rudy Mawer. Come and get it! “Would you spend a million dollars to hopefully make five million dollars back?” ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: - Which ‘life departments’ do you want to get really good at? - Investing in yourself for the best ROI - Spending $10K for a 10-hour YouTube crash course from an expert - Building the right board if you want a big box business - Why context is critical when you’re asking for advice - Using your contacts to collapse time and fast-track your success - Why it’s your responsibility to make things happen when you invest in a mastermind - Find the right rooms, find the right people, make the right connections! And more! Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Mar 20, 2023

Lindsay Bettis is Miss Florida 2022 and she's bringing her style, grace, and beauty to Rudy's Living The Red Life studio. Her victory story and perceived ‘overnight success’ is one of struggle. She competed in beauty pageants for many, many years until she finally won Miss Florida - with a torn hamstring ! She's openly sharing about her family's struggle with addiction, her own struggles being OCD, and the triumph of turning insecurity and a desire to be loved and recognized into a superpower by getting up on stage, championing important social causes (like addiction treatment), and remaining steadfast in her determination to be authentic . Rudy expertly engages Lindsay on her recipe for success, the importance of influence as we try to create impact , and the wins we create from our failure . Please join us. "Being flexible and adaptable is a big part of success." ~ Lindsay Bettis, Miss Florida 2022 The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: - Winning Miss Florida with a torn hamstring! - Developing your self-confidence by getting up on stage - What are they looking for in a Miss Florida pageant? - How Lindsay is helping get people into treatment for addiction - How has influence helped Miss Florida with her career? - The feeling of being in front of a judging panel and how to prepare - What are the key attributes of other successful people that Miss Florida surrounds herself with? - Defining your brand in unique and authentic ways in the pageant industry - Coming from a family with a history of addiction - Creating wins from failure - Embracing your differences so you can help more people - Why does Lindsay really want to win? Connect with Lindsay Bettis: Website Instagram Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Mar 16, 2023

Turning your half-baked idea into something that is completely cooked as a side hustle could be your pathway to millions ! On this offbeat episode of Living The Red Life, our host Rudy Mawer (AKA the Man in Red) is sharing the news that he’s working on a TV show about stupid side hustles — and so he’s been suitably inspired by some of the ideas that he’s come across. From flipping couches to installing ATMs at locations needing cash, and from the similarities of OnlyFans to the coaching modality, Rudy has seen it all lately — and he’s sharing all he’s learned with us. Internet money provides freedom , and there’s a plethora of ways for you to start something on the side and turn it into something big somewhere down the line. Or really soon if your idea is red hot . This is where to start to understand the psychology of buying patterns and the psyche of Red Life Living . Earning money the smart way is a life hack t hat will make you way happier . Come and get involved. “How do you bridge that gap between ‘stupid idea’ and ‘million-dollar business’?” ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: - Stupid Side Hustles - The TV Show - Money as a life hack and driver of happiness - Starting an ATM business as a side hustle (leasing one for $2K a month) - Getting paid to take someone’s couch away - and then flipping it - Finding a gap in the market where your passion also lies - How can you ‘add on ’ to your vertical? - How OnlyFans is similar to the coaching modality - Understanding the psychology of buying patterns - Pushing yourself to that next level if you want fast growth - What makes a good side hustle? - How making money on the internet provides freedom - Online opportunities that exist for you to start a side hustle And more! Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Mar 13, 2023

How do you take your last $10K and turn it into $100 million in product sales? You start a detox tea company just when Instagram is blowing up , and you ride the red wave of success all the way to the top! Today’s guest is the GOAT of Instagram marketing , FitTea Founder (now exited) and now the Tea CEO, Michael Gonzalez . Michael is in the hot seat beside our man in red, Rudy Mawer, and they’re reflecting on the value of growing a business alongside a personal brand in this modern age of social media. A time when you can drop cash getting a celebrity endorsement and then have all sorts of eyeballs checking out your operation. Michael’s operation started small — just him and his mom packing tea — but because he was prepared to take marketing risks and develop a high-quality product to match, he was able to collapse time and scale fast! Michael’s story is a tale of living the red life for real, from dancing with Beyoncé to shots at the bar with Post Malone, it’s all here. Rudy brings his shrewd business acumen to this party too, bringing it all home for you. All you have to do is take the red pill — and jump ! “I’m a believer in everything. Like radio, it didn’t matter. Put you on the moon? I’ll put you on the moon. You know what I mean? So that’s how I think about brands.” ~ Michael Gonzalez The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: - How do you make a high-quality product that consumers are willing to pay more for? - What do you get when you combine ideas, trust, and risk? - The perfect recipe to kickstart your own business. - The Pros and Cons of building a brand on a personality. - Is the celeb shoutout still worth it? - Discover the secret to building a successful business! - How do you cope with anxiety as an entrepreneur? - On the phone with pirates when they intercept your cargo! - Living it up at Puff Daddy’s 50th - What is the value in getting a shoutout from Kim Kardashian? And more! Connect with Michael Gonzalez: Instagram The book Michael recommends - Hope and Help for Your Nerves Fit Tea Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Mar 9, 2023

How's that red pill tasting for you? Living The Red Life has never been sweeter, right? Rudy Mawer, AKA the Man in Red, is banging out the big ideas in this episode, showing us his Top Ten Tips that got him to $10 million in under 3 years. How is your business bringing in 100 new leads a day? How do you spend more money to make it back in the long run ? How are you getting repeat customers ? Ask yourself these and other questions, and Rudy will have you looking at your business like a jigsaw puzzle as you try to fill in the missing pieces and 10X your wealth . Tip number one is having multiple front-end offers , and tip number 10 is knowing every Key Performance Indicator there is. Sandwiched in between are 8 more million-dollar tips for growing your business . This is life in the red zone, and we're not messing about. Come and get it! “You have to have a way to drive consistent sales and consistent leads into your business." ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: - Creating multiple sales funnels so that consumers can access your ecosystem - Million dollar idea: charging someone $1 for the first time they use your service - Lead generation systems: the need for unlimited leads - Having a good phone sales team - Pick one big platform to start – then go multi-channel - Referrals, renewals, and upgrades - How do you get customers to come back? -'Who?' not 'how' – find the expert - 10Xing your goals – who is pushing you to the next level ? - Going into the red : losing money to make money over time - Client success – how well are your clients doing? - Data and reporting : knowing every Key Performance Indicator And more! Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Mar 6, 2023

What is the secret to becoming the youngest founder ever to take a company public (at age 19!)? Dan Fleyshman has the answer to that, as he’s the person with that title. And the answer involves lots of hard, smart work . Dan is a social media mogul and serial entrepreneur who spends his time running a social media agency for influencers , as well as being an angel investor . On this episode of Living The Red Life with Rudy Mawer, Dan is candidly offering up the tricks and tools he uses in this exciting new world of influencer marketing . Rudy, the man in red, is also pinning Dan down on the topic of joint ventures and partnerships — how to bring on a quarterback to run your business while you stay coach. On top of that, Dan is offering his insights into how he is making shrewd investments in companies that have hit that magic $2 million mark in sales , helping them scale to $100 million . His advice to young, budding entrepreneurs wanting to make it big like him early on? Keep your overheads low, and don’t quit your day job – yet! More advice from the guy who trademarked the catchphrase “Who’s Your Daddy?” inside! “With influencers, what’s great is that you can see right away.” ~ Dan Fleyshman The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: - Dan’s origin story involves catchphrases and online casinos - Understanding the ‘cost per 1000 eyeballs’ of an Influencer post – and the ROI - Digging for oil on social media : influencers post, and you can see the analytics the next day - Don’t quit your day job (yet!) — working weekends and 6 to 10 in the evenings - The power you have in your own hands — using your phone to run your business - Leveraging your influence to crowdfund : high-risk investing for high reward - The value of keeping your overheads low in your 20s and 30s And more! Connect with Dan Fleyshman: Instagram Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Mar 2, 2023

It's 2023 and social media is changing the way we do business . Sure, you might have a great product or service. But can you grab attention , hold attention , and influence people ? Rudy Mawer, AKA the Man in Red, is laying it down for us in this hard-hitting episode of Living The Red Life. He's sharing his blueprint for ambition and success , and he wants you to swallow the red pill and come along for the ride. What someone reads about you on Google is going to affect your future – that much we should know already. You can control your future, though: have a stronger brand presence , build a community , and position yourself as an authority in your space. By becoming an authority on what you do and holding your audience's attention over a sustained period, you can build an engaging, loyal community . And that’s a real asset. Rudy's drive is infectious ; his long-term vision and out the box thinking , genius. He's not shy to share his insights into a social media industry that looks set to disrupt all others. Influence is everything - how do you plan to wield it? "In the next five years, you're going to get overtaken by a big influencer that has a tribe and a community that comes out of nowhere." ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: - People are turning to celebrities for product endorsements - Artists that are launching brands off their social influence - How the world is changing – but there is still time for you to catch up! - Creating a loyal following and building a brand community - How do you create the tribe ? How do you create influence ? - Disrupt everything! The community of influencers that dominate the world! - On becoming a mainstream name and public figure - Go and Google yourself! And more! Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Feb 27, 2023

Spectacular Smith is truly spectacular. He’s an entrepreneur, entertainer, investor, and the Founder of Spectacular Academy. He’s also Chairman and CEO at Adwizar, a company that he founded that helps celebrities monetize their social media platforms. Family, health, and wealth are what Spectacular considers to be his pillars to living a life of real success. He teaches it in his coaching curriculums, and he underscores the importance of empowering millionaires and future entrepreneurs in this legacy-focused chat with the man in red, Rudy Mawer. Rudy and Spectacular are fellow billionaires in the making, and they share the value of educating people on the ways to get rich — and what personal investment leads to. These guys have the blueprints — they’re just asking the rest of us to take action. That action starts here. Come take the red pill and see what a life less ordinary can look like for you! “I truly believe… anybody, if I told them to build a table right now and I gave them an instruction manual, they can build a table, no problem. And success is the same way. If somebody has a manual to success, they can teach you how to do it, step by step, to build your table.” ~ Spectacular Smith The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: - Spectacular's Story: How Spectacular created a service-based business that helps artists monetize their talent - Noble cause: A look at Spectacular’s mission to create a million millionaires - Why you should treat your talent as a “business” - How having the "RIGHT" people to guide you can lead to success - Why reinventing yourself twice in a lifetime can lead to your ultimate success - How all-time great artists built their empires - The Success Roadmap: How Spectacular helps artists uncover their potential - Why “YOURSELF” is your investment priority - Why you should make a decision in 60 seconds or less - Highly effective tips on how to conquer fear - How to remove your limiter through understanding ‘Winergy’ - How marketing and the belief system can fool you and more! Connect with Spectacular Smith: Instagram Web Class with Spectacular Smith The Social Media Income Challenge Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Feb 23, 2023

Are you ready to master failure ? It sounds like a contradiction if you are hellbent on success . But it’s just a paradox , as the Man in Red Rudy Mawer so eloquently explains in this red hot, super inspirational episode of Living The Red Life . Of course you are going to fail — probably more times than you will succeed in business, especially when you are just starting out. But it’s HOW you adapt to that failure , the failure mindset you adopt, that will determine your success . Success lies on just the other side of your failure , and you need to see things from a wider perspective and put what you are going through right now into context . Is your health still okay? Did anyone die? No? Great! Imagine how you’ll be laughing at the staff or legal issues you’re having now in a few years’ time — when you’re going through the same stuff, most probably still — but now you have a resilient failure mindset that allows you to cope with setbacks and see them as obstacles to overcome on your journey to success . You’ve taken the red pill. You’re all in with Rudy now . He’s opening up and sharing the setbacks that have made him a stronger businessman for it. Download, share, like, and review — do what you have to do to get on board the red life jet ski (Rudy has two!), luxury yacht, or ship of success that is YOUR destiny. “If you push through what you’re going through today, I guarantee you that in five or ten years, you’ll have this problem every single day — and you’ll laugh about it.” ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: - Dealing with business failures in the right way to set yourself up for long-term success - Pushing through with the right mindset — why context is key - What situations did you have in the last few years that you laugh about now ? - Using failure as a training rep — the similarities between muscle growth and business - Shouldering responsibility — why building a dream isn’t easy - Having a better relationship with the wins and losses of life to become a better person all round And more! Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Feb 20, 2023

World champion UFC fighter Bas Rutten shares his winning mindset on how he transferred his hard work ethic as a sportsman into the business world. It’s about showing up and putting in the work — even doing the boring work and taking on the things you don’t understand until you do, and you get good at it, and you learn to monetize it. Living the Red Life is on a hot streak as host Rudy Mawer (the man in red) and Bas share their sporting backgrounds, reflecting on the difference between winners who get on with it and losers who make excuses. Take the red pill, breathe it all in, and you’ll be on track to absorb this awesome business advice that goes to the core of how we conduct ourselves daily to achieve more daily and start reaching for that financial freedom. If you’re going to become a world champion, you’re going to have to work. And you’re going to have to work hard. And I’m a guy who’s creating really good habits — and I stick to these habits.” ~ Bas Rutten The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In this episode: - Bas Rutten’s Road to Glory — From being bullied to becoming a world champion - The advent of free fighting in 1992 and how he won the UFC title in 1999 - The correlation between business and sports in terms of the secret recipe to success - The benefits of consistency, hard work, and dedication - The billionaires’ mindset: How does it work? - How Bas Rutten was able to maintain his level of success - The true meaning of the “Winner's Mindset” - The birth of the Bas Rutten Respiratory Training Device - How to overcome obstacles in business with Bas Rutten’s advice - Bas Rutten’s highly effective tips for people who want to grow their businesses and more! Connect with Bas Rutten: Website - Bas Rutten Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Feb 16, 2023

How do you collapse time and go from 1 to 100 employees in no time at all ? Rudy Mawer – AKA The Man in Red – is packing a punch today as he time travels back to his early days with a story about an employee who almost got away with stealing his entire company by duplicating his courses! This episode is a lesson in getting those first hires right – whether it’s friends, family, or interns, they need to share that same hustle mentality as you when you burn the midnight oil. As Rudy recalls, those early days (of late nights) are some of the best times when you’re just starting out. So it helps to have a core team that shares your entrepreneurial hunger. Listen up and collapse time yourself with this practical advice on the staffing building blocks you need to achieve greatness . “In those early days, that hustle and drive is what’s gonna make you successful. And having that small group around you, that first couple of hires that share that hustle and drive, especially in person, it’s gonna be a game-changer, it’s gonna be motivating, it’s gonna be an amazing experience that stays with you forever.” ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: - The story of how an employee almost stole Rudy’s entire company - The pros and cons of hiring friends and family - Is it worth hiring interns? - Where do you find good people ? - Using your network to find people who share your business philosophy And more! Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Feb 13, 2023

Are you ready to bow to the podcast princess and learn all there is to know about growing your business on LinkedIn ? Hala Taha is that princess, or as Rudy calls her, the queen of LinkedIn advertising. Whatever you want to call her, Hala is coming in red hot, keeping Rudy on his toes with her razor-sharp business insights as she tricks the LinkedIn algorithm and hacks her way to podcasting and entrepreneurial success . This is Living the Red Life at its finest! There's no messing about: it's all industry hacks and play-by-play strategies on audience growth and sales conversions. Honestly, these business secrets and Personal Branding 101 Tips should be behind a paywall. Roll up your sleeves, grab a pen, and start taking notes. Rudy and Hala aren't slowing down anytime soon – please take the red pill and join them! "I realized there was a gap: you can not only stand out with your content and your visual identity on social media, but you can also stand out with your topic. And I thought: no one else is talking about podcasting. So I was just consistent every day, figured out the algorithm, experimented, and grew a community." - Hala Taha The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: - How Hala spotted an opportunity on LinkedIn - Appreciating LinkedIn as a smart social media platform - The power of sharing positive messages that people can relate to - How can you strategically use LinkedIn to grow your business ? - Why your feed is where you grow , and your DMs is where you sell - Where is there room to grow your brand in the podcasting universe? - What is your creative 'in' to build a flywheel of success? - How to grow your podcas t when you don't have money - How Hala embraces consistency and shows up every day - Hala’s advice on taking control of your life - Don’t let the gatekeepers tell you NO! And more! Resources: Hala’s Masterclass - Use the code “ RUDY ” to get a 35% discount! Connect with Hala Taha: Instagram Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Feb 9, 2023

Today Rudy is sharing the 5 key pillars to being successful at making money online. Impact more people, earn more for you and your family , and let's get down to business – after all, that's why we're here! Red life rich means starting with the strong foundation of an irresistible offer . Then Rudy's showing us how and why we need eyeballs and traffic like restaurants need customers. After that, he's schooling us on how to convert interest into sales by streamlining our sales process. And then, to top it all off, there's marketing gold on how we can increase lifetime value as a brand, and build scalability around your goal. Rudy wants us to get rich and he's giving us the blueprint ( should it be red print? ) on how to apply common sense marketing to turn those cents that we can lose time scratching around for into the big dollars that just roll in. Please join us! "99% of marketers in the world overcomplicate everything because they want to sell you their s#!t!" ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: - Make your offer strong and irresistible - How to get more eyeballs and gain more traffic - How to set up a Facebook ad for $20 to get people to visit your website - What is your sales process to convert consumer interest into actual sales? - How do you increase lifetime value ? - Considering the brands we support throughout our lifetime - Building scalability around the goal And more! Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Feb 6, 2023

How do you go from earning $6 an hour selling pizzas to making a million dollars a day selling your own course on the internet? Let’s ask Dan Henry. He is the founder of CloserDeals.com and the bestselling author of Digital Millionaire Secrets. Dan is also, quite simply, one of the most influential entrepreneurs in the world. There’s a fantastic meeting of the minds as he chats with our man in red, Rudy Mawer, in this inspirational episode of Living The Red Life, and they talk about all things sales and the mindset of making money on the internet. This episode is chock-a-block full of tips for you to get started as an entrepreneur online — even if all you have is time. Dan’s Million Dollar Day is testament to that. As these two entrepreneurs at the peak of their game agree, it’s all about being unreasonable. Take the red pill and check it out for yourself. “To me, Sales is a universal skill because you can use it to sell for other people and make commissions, or you can use it to sell your own product. And you can use it to sell your kids on eating their vegetables.” – Dan Henry The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! https://m.me/rudymawerlife In This Episode: - Why being unreasonable is one way to succeed in business - Dan’s origin story: From a pizza delivery guy to becoming the best salesperson. - How to take control of your life — earning money beyond the norm - What is The Morning Gun Drill? - The benefits of learning SEO for your business - Making your way to success through a billionaire's mindset - Understanding the mindset of making money on the internet - ‘Safe and Survive’ versus ‘Thrive’ - The importance of mentorship - Why extraordinary people can only thrive in extraordinary environments - Dan's golden advice on how to learn from anybody else - Winners versus losers: How you should differentiate. - Dan’s top tip for achieving confidence and success - A common misconception about rewarding hard work - Dan’s Million Dollar Day ~ The Story Resources (Books Dan recommends): The 48 Laws of Power by Robert Greene Sam Walton: Made In America by Sam Walton Connect with Dan Henry: Website Instagram Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Feb 2, 2023

Are you ready to create your own version of the dream life — the red life? Rudy Mawer, the Man in Red, is encouraging you to take the red pill and surround yourself with lions rather than sheep. It’s about getting to a position in life where you are constantly thriving. And that starts with the small things: living in an aspirational home that inspires you to work and achieve. Knowing when to tune out negative criticism from family and friends. Positive energy is infectious. Getting in the winners’ room is a mindset. Making those millions is possible when you live the red life and challenge the status quo. Start making that change today! “You’ve got to align yourself with the people that have done it before and say: That’s so exciting. When are you going to start?” ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode: - What happens when YOU challenge the status quo? - Who should you listen to for business advice? - Why you should surround yourself with winners - How to focus on being in the right rooms - Why positive energy is infectious - Spending money on the things that create positive energy - Why you should get rid of your messy house - Create the energy that’s going to make you a millionaire - What does it take to get into the winner’s room? Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jan 30, 2023

Want to see what ambition looks like? Stormy Wellington is a self-made millionaire who’s been making money on the internet for over a decade. She opens up to Rudy Mawer — AKA The Man In Red — in this souped-up, super inspiring, dare-to-dream download of Living The Red Life. Stormy grew up with drug-dealing parents who were in and out of jail, and she decided that kind of life wasn’t for her. So at age 13, she became a stripper to pay for her water bill. Stormy was 19 and by then a mother when she decided that her child would not follow in her footprints. So what did she do? She changed her environment and started hanging out with the right people. She also got into multi-level marketing on the internet and soon made her first million. Life wasn’t about to get easy for Stormy, though, as she made and lost, and also battled depression. Why does she keep doing what she’s doing? Because she gets a high off of impact. Alignment, belief, and commitment are the cornerstones of Stormy’s desire to help her community with the goal of coaching 1000 millionaires. It doesn’t get better than this as a backstory, a vision, and a courageous commitment to the entrepreneurial spirit. Stormy’s taken the red pill — have you? “My goal is to continue to show up as that black girl who came from strong adversity to show that if it’s possible for me, it’s possible for you.” ~ Coach Stormy Wellington In This Episode: - Stormy's raw, inspiring backstory - How the power of the belief in the environment can affect your success - How I made my first million from network marketing - Stormy’s approach to helping her community - The power of physical mastery - The goal of creating 1000 millionaires through coaching - Stormy’s ABCs of Success - What is Stormy’s #1 goal? - How to use the internet to create your freedom - How to build a strong, united, and successful tribe Connect with Coach Stormy: Instagram Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jan 26, 2023

Is money good? That’s the question our man in red, Rudy Mawer, is asking and answering today on Living The Red Life. Rudy is preaching from the pulpit that is his personal cash pile, using sound logic and reasoning to explain how money can create freedom for YOU. With 30% of marriages ending in divorce because of financial stress, wouldn’t life be simpler if you had the means to ease that stress? What are the emotional triggers holding you back and preventing you from really cashing in on a future that is well-paid and financially secure? It all starts with severing the preconceived ideas we have around money being used for bad, and just seeing it as a tool. A tool that can collapse time, pay our bills, see us flying in first class, creating greatness, and adding value to the world. How we look at money defines how we engage with it. And how we engage with it defines our life. This is Living The Red Life. And it’s the gospel truth when it comes to sharpening YOUR laser focus on the things you can do to earn that financial freedom. Check it out now, and thank Rudy later. “Money provides freedom, right? It’s a super important part of freedom. Money also provides speed, and it helps you collapse time.” - Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! In This Episode: - Stat: 30% of marriages end because of money - How money can help you collapse time - What can money give YOU? - How to detach from your emotional triggers around money - What is your money-making vehicle? - Knowing WHEN to pivot and change vehicles - Seeing money as a tool for your freedom - Using money to create greatness. Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jan 23, 2023

Elena Cardone — herself once a lady in red — is chatting to the man in red, Rudy Mawer, about how your mindset around success is affected by your family and how they support you. Elena is the better-looking half of the power couple that is Grant and Elena Cardone — successfully married and building an empire. There are nuggets of wisdom aplenty here in this episode of Living The Red Life. The theme is balancing work and family life as we prepare for what could be a tough financial year in 2023. Elena recounts what happened with her and her husband in 2008 and how they doubled down on their idea of building a multi-million dollar empire in the midst of a recession. And Rudy shares his ideas about creating a golden force field of positive friends, family, and work colleagues. It’s all here, and it’s all good. Be sure to check out the life-changing 5-Day Challenge that Elena is hosting. Rudy will be there too, and this episode is just a taste of the financial opportunity and insights that lie ahead. Register now for the FREE 5-Day Unbreakable Challenge with Grant, Rudy & other business titans this January 24-28th. Don’t miss out! RSVP for your seat: http://theredlife.com/unbreakable The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! We are also giving away thousands of dollars worth of amazing prizes 🤑, including AirPods and other must-have tech gadgets. Join here ! “It really is strength in numbers. I’m a testament to that. It’s how we run our empire – and it’s crucial.” - Elena Cardone In This Episode: - How the 2008 financial crisis turned into an opportunity for Elena and Grant Cardone - The importance of being aligned with your spouse/partner - What a strong support group can do for your success - What does a “golden force field” look like? - The 5-Day Challenge — A free event that will change the way you see business Connect with Elena Cardone: Website Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jan 16, 2023

Floyd Mayweather Jr. is pulling no punches in this episode of Living The Red Life with Rudy Mawer. He’s telling it as it is — from how to believe in yourself when the odds are stacked against you, to how you can get started in the real estate game. The man in red, Rudy Mawer, is focused on his audience. He’s thinking of the person who doesn’t know how to start today. He’s thinking of that person who’s down on their luck and doesn’t feel like a champion. And that’s when Floyd Mayweather Jr. so graciously speaks directly to that person, giving a backstory about his parents as his source of inspiration that just about says it all! There’s also advice on how to manage your team, what secrets not to reveal, and understanding the role of patience as you build your own empire by taking care of the little things first. This is Living The Red Life at its hottest! If you want to RSVP and join Floyd, Rudy, his partners Mark and Mike and other A-lists in Vegas, or join the 7-Day Money Challenge, visit theredlife.com/podcasts/floyd-mayweather/ “Stack your money and do it yourself. There’s nothing like betting on yourself.” ~ Floyd Mayweather Jr. The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! In This Episode: - Why you should start with a duplex if you want to get into real estate - How Floyd Mayweather is making money online - Floyd explains why everything is about leverage - Why you should bet on yourself when starting your own business - Are you prepared to cut a member of your team who’s bringing bad energy? - Understanding patience in business and how it relates to investing - Appreciating Floyd’s journey to success - The how and why of believing in yourself - Floyd explains why his parents are his inspiration and many more! Connect with Floyd Mayweather Jr.: Instagram Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

Jan 16, 2023

Are you ready to take the red pill and 10X your life and your endgame? The one and only Grant Cardone is chatting to Rudy Mawer – AKA the man in red – today, sharing his insights, experience, and opinions on how to create that winning money mindset… and bring in those millions. There’s a meeting of minds between Rudy and Grant as Rudy shares his origin story and his desire to collapse time to get to that magic billion-dollar mark. Grant has been a great mentor to Rudy over the years, and Grant reflects wisely on how to have exit positions for every time you take your business to the next level. As always, on Living The Red Life, there’s an emphasis on learning. What are you spending your money on to grow and 10X your game? Who are you following, what are you learning, and how are you implementing these learnings to create a life of true financial freedom and impact for those around you? Grant Cardone and Rudy Mawer are here to share their pillars and perspectives on an enthralling episode of Living The Red Life. So if you’ve ever dreamed of freedom and prosperity, come get it! Register now for the FREE 5-Day Unbreakable challenge with Grant, Rudy & other business titans this January 24-28th. Don’t miss out, RSVP for your seat at: http://theredlife.com/unbreakable “You made some decision to be something. And I know if I look back over my life, everything that I’ve done — good and bad — I had something to do with the creation of, like, I’m going to become that.” — Grant Cardone The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! We are also giving away thousands of dollars worth of amazing prizes 🤑, including AirPods and other must-have tech gadgets. Join here ! In This Episode: - What’s the real idea of being rich? - How to lead your destination to success - The importance of having a high-level commitment - The best way to move on from your old failure and become renewed - The impact of your environment on your success - The power of speed in implementation - How to create a life for yourself outside the norm - The importance of having an alignment of vision with your team - The reason why you need to do something big to get something big - How having a strong mindset can lead you to your ultimate goal - Grant’s 5 Pillars - How does Grant see 2023? - The 5-Day Challenge — a free event that will teach you how to create generational wealth And more! Connect with Grant Cardone: Website Connect with Rudy Mawer: Linked In Instagram Facebook Twitter

Jan 16, 2023

The red life is not one day. It’s not one week, and it’s not one year. It’s a lifetime of commitment to excellence. In this inaugural episode of Living The Red Life with Rudy Mawer, Rudy shares the secrets of his success, and his entrepreneurial journey from a cold, gray Nottingham to the land of the free and the home of the brave. A country where Rudy felt brave enough to believe that he could become a billionaire, a country where the money he earns keeps him living a life that is free. This is the red life. This is the story of a street-smart entrepreneur who’s made millions in online marketing and still owns his student digs in England. Inspirational doesn’t begin to describe Rudy Mawer’s risk and sacrifice as he continues to learn and grow both his business empire and his winning mindset. As you start on this journey with Rudy Mawer, you’ll be grateful to have heard his origin story: how he came to America and how he’s rewriting the rules on ambition, paying for expertise, and selling the dream life that is the red life. Whether you want to be a world-class triathlete or actor, a world-class inventor, father, mother, or business owner — let Rudy grab your attention, and together you will become rich. “You need money for everything. Money is a vehicle. Money is power. Money is freedom. Money is flexibility. Money is security.” ~ Rudy Mawer The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! We are giving away thousands of dollars worth of amazing prizes 🤑 , including AirPods and other must-have tech gadgets. Join here ! In This Episode: - How to develop skills as a marketer, promoter, and copywriter? - What did it take for Rudy to build his real estate empire? - Why you should take professional courses to improve your education - What does it mean to be a student before you become a teacher? - Rudy shows us the value of developing a strong work ethic. - Why you should pay for the right expertise? - How you can foster your commitment to excellence - Coming to America! Rudy’s amazing journey begins. - Understanding the power of freedom that money can give you. - Learn how Rudy built his first million-dollar business. - How to become an expert in online marketing. - Why risk and sacrifice lead to compounding success? - Getting the right vision from the right mentorship - Do you have the desire to become a billionaire? - Rudy’s advice: don’t quit or pivot too much. - Why we’re living in an era of capturing attention to generate wealth? And more! Connect with Rudy Mawer: Linked In Instagram Facebook Twitter