Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community

Natosha Navarro and Anisa Crespo, co-founders of the Million Dollar Moms Society, join the podcast to share their expertise in building and monetizing Facebook groups. The duo met online and combined their skills—organic growth and paid advertising—to create a thriving community. Throughout the conversation, they outline a structured three-step system for setting up and automating Facebook groups to maximize engagement and monetization. They debunk the myth that Facebook groups are outdated, providing insights into their continued relevance across different industries. The discussion also covers organic growth strategies, leveraging ads, and advanced tactics like retargeting potential customers to increase conversions. Their insights offer a clear roadmap for entrepreneurs looking to build successful online communities. CHAPTERS 02:36 - The Three-Step System for Facebook Groups 04:12 - Why Facebook Groups Thrive in 2025 06:03 - The Psychology Behind Online Communities 07:27 - How to Start a Facebook Group with No Followers 09:04 - Strategies to Grow a Facebook Group Organically 10:15 - Using Ads to Scale Facebook Groups 11:18 - Converting Group Members into Customers 12:09 - The Power of Social Proof in Communities 13:45 - Building an Email and SMS List from Your Group 15:21 - Advanced Tactics for Monetization Connect with Anisa & Natosha: milliondollarmom.org IG - milliondollarmomsociety Anisa IG - keepingupwiththecrespos Natasha IG - Natasha_marie_mdms PODCAST - Magnetize and Monetize Your Market Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter