About this episode
Aaron Elton, a pioneer in sustainable business devoted to combating deforestation. With earnest passion and innovative approaches, Elton recounts his journey from a career in cinematography to spearheading a global vision for environmental restoration. Addressing extinction-level impacts of deforestation, Elton's iteration reveals how his revolutionary methods aim to revive our natural world, while simultaneously presenting lucrative opportunities through commerce. Elton discusses the significance of tropical forests, elucidating their role in housing over 80% of terrestrial genomes. He emphasizes how leveraging the Moringa tree, known for its resilience and potent health benefits, can serve as a keystone in reversing ecological damage while contributing to human health. His dedication towards building ethical businesses to support these efforts is evidenced by his strategic move into the herbal medicine market. Elton's narrative unveils a potential paradigm shift, accentuating how intentional consumer choices and informed business practices could foster a more sustainable future. Key Takeaways: Aaron Elton transformed from a cinematographer to an eco-conscious entrepreneur focused on healing the planet through business-driven reforestation strategies. The tropical forests, critical for preserving land-based genetics, are under threat, making Aaron’s mission to restore them pressing and crucial. Moringa trees, central to Elton's vision, offer powerful antioxidant properties and serve as a pioneer species resilient to harsh environmental conditions. Investments in rural communities and conscious consumerism are pivotal avenues through which deforestation can be countered and sustainably transformed into profitable enterprises. Elton's methodologies illustrate how integrating earth repair sciences into commerce could effectively tackle global malnutrition, poverty, and ecological degradation. Notable Quotes: "The fate of our environment is entirely within our control." "As we destroy these forest ecologies, we're wiping out species off the face of the earth." "What I say to people is I just educate them, I teach them. And that has a major, major impact." "Through commerce and through ethical purchasing power, we can reverse deforestation." "I've been falling down that rabbit hole for the last 14 years and I'm still discovering new stuff about the Moringa plant every day." Connect with Aaron Elton: Linkedin - Aaron (H.E. Ambassador Dr.) Elton Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter