PR Secrets & Owning Your Online Reputation with Cesar Hernandez

How do you build brand credibility and online authority as you grow your business in new areas? And how can you do this using PR? Cesar Hernandez is the CEO of the top tech PR and Lobbying firm in the US, Omni Public, and he's been opening doors for Rudy recently in the Tampa Bay area. Does it actually matter what people say and think about you online these days, or can you just run ads and sell products? How do we not just control our own narrative, but amplify it too for maximum effect in a sea of SEO content? Are you Googling yourself to see what's out there about you? Cesar is a PR powerhouse, elucidating the importance of building media relationships that you can then leverage for the right story, rather than just pushing out press releases and expecting to gain traction. The importance of shaping your story, and accumulating what is effectively an online resume, cannot be underestimated in the face of a media outlet that might choose to harp on one bad review. Learn how to control your digital assets, create organic content that includes a Call To Action, and try your own PR campaign by offering yourself up as the expert in your field in this fascinating episode of Living The Red Life that will help you open doors you never thought possible. It's Wonderland baby, come on in! "Your brand is gonna consistently follow you. And if you don't tell that narrative, the media will dominate that narrative for you, because of the SEO juice (high domain rankings)." ~ Cesar Hernandez In This Episode: The power of owning your narrative online (in the face of traditional media) How to develop relationships with journalists (rather than pitching stories) Are you Googling yourself? Generating a good reputation online over time How to command and control your digital assets Offering yourself up as the expert in your field when generating local PR What is the step you need to take to break into national media? How do you choose the right PR agency to work with? Connect with Cesar Hernandez: Website - https://omnipublic.global/ LinkedIn - Cesar R. Hernandez | LinkedIn Instagram - Cesar R. Hernandez (@cesarhernandezprime) • Instagram photos and videos Connect with Rudy Mawer: LinkedIn - www.linkedin.com/in/rudymawer/ Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer