About this episode
Barbara & Andreas Dolleschal, founders of Zotter Chocolate and the e-commerce agency Smargesy, share their journey of scaling their chocolate business from $800K to $2.2M in annual revenue. They discuss how they crafted an "irresistible offer" that revolutionized their sales strategy, grew their email list from 4,000 to 25,000 subscribers, and leveraged influencer collaborations to create high-quality content at minimal cost. The conversation also highlights the importance of a smooth user experience and advanced payment options like Apple Pay to meet modern e-commerce standards. Facing setbacks like Hurricane Ian, which destroyed their warehouse and melted $17,000 worth of chocolate, the guests recount how they rebuilt their business in record time. Despite these challenges, they not only retained growth but also strengthened their resilience. The discussion concludes with insights into TikTok as a future marketing avenue, the vital role of technology in e-commerce success, and the creativity behind their 175 unique chocolate flavors. CHAPTER TITLES 02:35 - The Key to Crafting an Irresistible Offer 04:54 - Scaling from $800K to $2.2M: The Journey 07:21 - Email Marketing Strategies: Growing to 25K Subscribers 09:35 - The Power of Influencer Collaborations 12:10 - Repurposing Content for Maximum ROI 14:23 - The Challenges and Benefits of Building Brand Loyalty 16:47 - TikTok and the Future of Social Media Marketing 19:34 - E-commerce Tech: The Amazon-Inspired UX Formula 22:26 - Overcoming Setbacks: Lessons from Hurricane Ian 24:45 - A Flavorful Legacy: Chocolate Innovation and Business Resilience Connect with Barbara & Andreas: Zotterusa.com Smargasy.com Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter