About this episode
Brianna Banks, the determined co-founder of WakenBakery. From a life-altering injury to establishing a flourishing cannabis-infused coffee and bakery enterprise, Brianna shares her journey of resilience and innovation. Listeners will delve into how a personal health crisis led her to discover the therapeutic benefits of cannabis, which sparked the inception of her unique business model designed to normalize and legalize cannabis consumption. This episode is not only about entrepreneurship but also sheds light on the societal impact of cannabis legalization and its role as an alternative to pharmaceuticals. Brianna Banks’ story is a testament to perseverance and creativity in transforming personal challenges into opportunities. Through her venture, WakenBakery, she advocates for the normalization of cannabis use and its monumental benefits. Operating in a highly regulated industry, Brianna discusses her strategic approach to navigating ever-changing laws and maintaining the essence of her brand across different locations. This episode is a treasure trove of insights for aspiring entrepreneurs and seasoned business owners alike, showcasing the power of relentless positivity and visionary thinking in creating groundbreaking businesses. Key Takeaways: Brianna Banks turned her personal struggle with spinal injury and reliance on cannabis for pain relief into a successful business, aiming to destigmatize and normalize cannabis use. WakenBakery provides a welcoming space for a diverse clientele, offering a variety of cannabis-infused products such as coffee, tea, lemonade, and baked goods. The challenges of operating in the cannabis industry include navigating complex legal regulations and consistently rebranding to comply with state laws. Brianna’s resilience and commitment to innovation highlight the importance of positive affirmations and persistence in entrepreneurship. The potential benefits of cannabis as an alternative to pharmaceuticals in treating various conditions, showcasing personal testimonials of its impact on health and well-being. Notable Quotes: "I am building a safe space for everybody to come to. No. 21, to whatever age that might be, doctor to the janitor." "I push myself sometimes beyond what I think my limit is, and it has made me stronger and a better person and made the business better, too." "It's definitely an alternative. The whole point we have mojitos that are just infused with THC instead of alcohol." "If you just keep going...it is just as easy to think about the negative as it is to think about the positive." Connect with Brianna: https://www.wakenbakery.net/about-us/