The CPG Guys

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Kroger Cola-Cola to launch exclusive LTOBig food running out of movesCostco opening stand-alone gas stationsMore Walmart executive shufflesCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “How Retail Media Becomes a Growth Engine” which was produced by EMarketer and sponsored by Sensor Tower, featuring Albertsons Media Collectives' Liz Roche, Omnicom's Claudia Johnson,  EMarketer's Sarah Marzano, Goodway Group's Angela Myers & Bain & Co's Shweta Bhardwaj.Following Liz Roche on LinkedIn at: https://www.linkedin.com/in/eroche1Follow Sarah Marzano on LinkedIn at: https://www.linkedin.com/in/sarahzmarzanoFollow Claudia Johnson on LinkedIn at: https://www.linkedin.com/in/claudia-johnson-b133436Follow Angela Myers on LinkedIn at: https://www.linkedin.com/in/angela-myers-2257aa1Follow Shweta Bhardwaj on LinkedIn at: https://www.linkedin.com/in/bhardwajshwetaFollow EMarketer online at: http://emarketer.comCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Deepak Maini, SVP and GM of Walmart +, Walmart’s membership program helping members save more time & money with exclusive benefits. Follow Deepak on LinkedIn at: https://www.linkedin.com/in/deepak-maini-49b9089/Follow Walmart+ online at: https://www.walmart.com/plusDeepak answers these questions:Walmart+ has grown from 3 benefits at launch to 12 today — still at $98 a year. How does that expanding benefit stack change the behavior of the Walmart+ member in ways that matter to CPG brand partners — in terms of basket size, purchase frequency, and category loyalty?Walmart reaches 150 million shoppers every week across ecommerce and 4,600 stores, with data mapped to the SKU level. How does Walmart+ membership amplify the quality and fidelity of that first-party data signal — and how should CPG brands be thinking about activating against it differently than they do with non-member data?Before running Walmart+, you led the VP/GM role for Customer Digital Identity and Data Platform at Walmart. How does a logged-in, identified Walmart+ member change the economics of the digital shelf for CPG brands, particularly as agentic commerce and AI-powered discovery reshape how shoppers find products?The honest question your CPG audience wants answered: when brand partners think about their joint value creation with Walmart, how should they be weighting Walmart+ member households versus non-member households in their investment strategies? Is the gap in lifetime value as dramatic as what your major online competition has seen with their loyalty subscription program?The addition of Peacock to Walmart+‘s streaming choices drove a record number of sign-ups in Q3. What does entertainment engagement tell you about a member’s overall relationship with the Walmart ecosystem — and does streaming behavior surface any insights that CPG partners can act on?Walmart Connect grew 33% in the U.S. last quarter, representing, along with membership fees, about a third of Walmart’s operating income . How tight is the integration between Walmart+ membership data and the Walmart Connect advertising platform — and what does that mean for a CPG brand trying to close the loop from impression to in-store purchase?Walmart tested its first advertising formats tied to the Sparky AI shopping agent in fall 2025, with 81% of surveyed Walmart customers saying they’d used Sparky to check product availability and review specs before buying . How do you think about Walmart+ membership as a foundation for agentic shopping — and what does that mean for how CPG brands show up in those AI-mediated discovery moments?Walmart has publicly highlighted share gains with upper-income households as a strategic priority. Does Walmart+ skew toward thos

The CPG Guys are joined in this episode by Deepak Maini, SVP and GM of Walmart +, Walmart’s membership program helping members save more time & money with exclusive benefits. Follow Deepak on LinkedIn at: https://www.linkedin.com/in/deepak-maini-49b9089/Follow Walmart+ online at: https://www.walmart.com/plusDeepak answers these questions:Walmart+ has grown from 3 benefits at launch to 12 today — still at $98 a year. How does that expanding benefit stack change the behavior of the Walmart+ member in ways that matter to CPG brand partners — in terms of basket size, purchase frequency, and category loyalty?Walmart reaches 150 million shoppers every week across ecommerce and 4,600 stores, with data mapped to the SKU level. How does Walmart+ membership amplify the quality and fidelity of that first-party data signal — and how should CPG brands be thinking about activating against it differently than they do with non-member data?Before running Walmart+, you led the VP/GM role for Customer Digital Identity and Data Platform at Walmart. How does a logged-in, identified Walmart+ member change the economics of the digital shelf for CPG brands, particularly as agentic commerce and AI-powered discovery reshape how shoppers find products?The honest question your CPG audience wants answered: when brand partners think about their joint value creation with Walmart, how should they be weighting Walmart+ member households versus non-member households in their investment strategies? Is the gap in lifetime value as dramatic as what your major online competition has seen with their loyalty subscription program?The addition of Peacock to Walmart+‘s streaming choices drove a record number of sign-ups in Q3. What does entertainment engagement tell you about a member’s overall relationship with the Walmart ecosystem — and does streaming behavior surface any insights that CPG partners can act on?Walmart Connect grew 33% in the U.S. last quarter, representing, along with membership fees, about a third of Walmart’s operating income . How tight is the integration between Walmart+ membership data and the Walmart Connect advertising platform — and what does that mean for a CPG brand trying to close the loop from impression to in-store purchase?Walmart tested its first advertising formats tied to the Sparky AI shopping agent in fall 2025, with 81% of surveyed Walmart customers saying they’d used Sparky to check product availability and review specs before buying . How do you think about Walmart+ membership as a foundation for agentic shopping — and what does that mean for how CPG brands show up in those AI-mediated discovery moments?Walmart has publicly highlighted share gains with upper-income households as a strategic priority. Does Walmart+ skew toward thos

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:PepsiCo Q2 ResultsSmucker’s Twinkies ProblemWalmart Summer RollbacksWakefern is SN’s retailer of the YearCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Chris Riedy, Chief Revenue Officer at Ibotta and Yeimy Garcia Smith, SVP, Global Measurement and Enablement at Circana. Ibotta is is a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of called the Ibotta Performance Network. This episode is sponsored by Ibotta and was recorded in Cannes Francine at the Cannes Lions International Festival of Creativity.Follow Chris on LinkedIn at: https://www.linkedin.com/in/chrisriedyFollow Ibotta online at: http://ibotta.comFollow Yeimy online at: https://www.linkedin.com/in/yeimyChris and Yeimy answer these questions:From Circana's macro perspective, where does the traditional measurement infrastructure break down first in this fluid loop?Are you guys competing, complementing, or building a completely distinct layer of demand? Where do brand equity investment and performance investment harmoniously meet in this modern loop, and how do you ensure one isn't starving the other?What does trustworthy, mathematically sound measurement actually look like in 2026, and why is it an absolute baseline requirement right now?When you listen to CPG brands express their deep frustrations with modern attribution models, what is the core complaint you hear, and how do you define "trustworthy truth" to a skeptical CMO?Yeimy, what does it mean for the industry that promotions can now be evaluated on equal footing with media? And Chris, for a brand CMO sitting here at Cannes today, how should this change the way they think about where promotions sit in their investment mix?Yeimy, when Circana runs the numbers across the entire consumer staples landscape, what unexpected, baseline operational traits do a legacy multi-billion-dollar giant and an agile, emerging challenger brand have in common when it comes to capturing actual volume growth today?Chris, expanding on that, when Ibotta double-clicks down on a hyper-growth challenger brand like Chomps — which Circana crowned a Growth Leader and which has blockbuster velocity across the IPN — the independent Circana Household Lift study told a striking story: households exposed to the Ibotta campaign outperformed the snacking category household penetration benchmark by 9x. What does that kind of new buyer acquisition data reveal about how challenger brands should think about promotions as a growth lever, beyond the traditional discount mechanic? If you two could completely re-architect the ideal measurement infrastructure from the ground up for a CPG b

The CPG Guys are joined in this episode by Christine Gambino, CEO of Omni, Omnicom's next-generation marketing and sales intelligence platform. It connects strategy, creativity, media, CRM, commerce, data, and AI to help brands grow with greater clarity, speed, and measurable business impact.Follow Christine on LinkedIn at: https://www.linkedin.com/in/christine-gambino-59683ab8Follow Omni online at: https://www.omc.com/omni/Christine answers these questions:Christine, you came up through Flywheel — one of the most commerce-native organizations in the industry — and now you're operating at the platform level as CEO of Omni. What did that journey from commerce practitioner to enterprise platform operator teach you about what CPG brands actually need from a marketing intelligence system?Your move from Flywheel to Omni was a deliberate cross-capability appointment. What was the mandate when you stepped into the CEO role, and what did you see as the biggest operational gaps you needed to close?At CES you demonstrated Omni live — walking through a campaign brief in real time, from media budget breakdowns to synthetic audiences to creator suggestions. For a CPG brand team watching that demo, what's the "aha moment" you're trying to create? In other words, What should click for them?You've been clear that Omni is additive, not a replacement — your words were: "It's meant to give real-time insights to teams and brands through our agentic environment." For CPG marketers who are worried about what AI means for their jobs, how do you make that case authentically, not just rhetorically?Omni now integrates Acxiom's 2.6 billion consumer profiles, Flywheel Commerce Cloud, and IPG's data and technology assets. That's a massive data convergence. How are you ensuring that consolidation creates clarity and speed for CPG clients rather than complexity?Omni is reported as having 41+ frontier LLM models and 24,000 monthly active users across 77 countries. What does it actually mean operationally to manage a platform at that scale — and how do you govern consistency of outputs when so many models and markets are in play?Flywheel's Commerce Cloud is described as the largest digital transaction data set in the world. Now fused into Omni, that commerce signal is live inside a broader marketing intelligence platform. For a CPG brand running retail media across Amazon, Walmart, and a dozen other RMNs, how does that change what's possible from a targeting and measurement standpoint?Omni includes what you're calling "Return on Consumer" — tracking consumer progression through Opportunity, Awareness, Interest, Purchase, and Loyalty — rather than just campaign metrics. That's a fundamental reframe. How ready are CPG brand teams to

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:General Mills Q4 ResultsKroger to acquire Giant EagleAsda partners with Amazon on Retail Ads ServiceExecutive changesCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Liz Buchanan, President, North America at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail  tracking/measurement while revealing new pathways to growth.This episode is sponsored by NielsenIQ.Follow Liz Buchanan on LinkedIn at: https://www.linkedin.com/in/liz-buchanan-35b2007/Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/Follow NielsenIQ online at: https://nielseniq.com/global/en/Liz, Sri & PVSB recap the key learnings from NIQ's 2026 Consumer 360 event.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Kiri Masters, Founder & Host of the Retail Media Breakfast Club Podcast.This episode was recorded in Cannes France during the 2026 Cannes Lions International Festival of Creativity at the House of Consumer Goods & Retail.We explore behind-the-scenes undercurrents ofthe festival.Follow Kiri on LinkedIn at: https://www.linkedin.com/in/kiri-masters/Follow the Retail Media Breakfast Club on Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624Follow the Retail Media Breakfast Club on Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbFollow the Retail Media Breakfast Club on YouTube: https://www.youtube.com/@retailmediabreakfastclubCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Prime Days AI InfluencePrime Days ResultsAmazon Agentic AdsOther News from Cannes LionsCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Matt Foley, VP of Brand Oreo at Mondelez International, an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 80,000 individuals around the world, leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum.Follow Matt on LinkedIn at: https://www.linkedin.com/in/matt-foley-051534/Follow Mondelez International online at: https://www.mondelezinternational.com/Matt answers these questions:CPG brands love to do celebrity endorsements, but usually, it’s just slapping a face on a billboard and calling it a day. This Oreo and BTS partnership feels fundamentally different because it was built from the ground up. Can you take us inside the initial rooms? How do you pitch a collaboration of this magnitude internally to ensure it becomes a structural joint-venture rather than a temporary marketing badge?I love that. Let’s talk about product-level authenticity, because you guys didn't just change the packaging. You introduced a completely unique, Hotteok-inspired flavor profile and custom BTS-themed embossments right on the cookie itself. From a supply chain and R they notice everything. How closely did your creative teams collaborate directly with the band to co-design the packaging, and how did you ensure the digital content felt culturally native to the fanbase rather than like a forced corporate script?Vibe check passed! Now Matt, on every single episode of this show, Sri and I talk about moving from a legacy "Reach Economy" to a modern "Trust Economy." To win, a brand has to go beyond a simple endorsement to build genuine, unconditional brand love. When you are engaging a passionate, hyper-connected global community like the BTS ARMY, what are the strict guardrails for engagement? How do you prevent the brand from looking like a "cultural tourist" trying to cash in on a trend?Total cultural respect—that is the baseline. Let’s talk about setting a new standard for CPG partnerships. We recently sat down with Conagra's Bob Nolan, and he talked about the "Validation Trap"—how relying on legacy focus groups and copy-testing scores causes brand teams to play it safe and launch boring, predictable acti

The CPG Guys are joined on its 600th episode by Tony Rogers, CMO of Dollar General which serves as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of May 1, 2026, the Company’s 21,055 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor.Follow Tony on LinkedIn at: https://www.linkedin.com/in/tonyrogers1Follow Dollar General online at: https://investor.dollargeneral.com/Tony answers these questions:Dollar General has a very clear value proposition—convenience, everyday low prices, and a store that feels close to home. How would you articulate the brand promise today, and how has it evolved with changing consumer expectations over the last few years?Dollar General serves millions of daily shoppers. What consumer insights have most surprised you since you joined, and how do you translate those insights into marketing programs that scale across thousands of stores?Data is the backbone of modern marketing. How does Dollar General balance data-driven decision making with the realities of privacy, consent, and a broad shopper base? Can you share an example of a data-enabled campaign that delivered measurable impact?How has Dollar General’s approach to e-commerce and omnichannel evolved, especially as more shoppers expect online ordering, curbside pickup, and ship-to-home options? What role does in-store activation play in that mix?Private brands has become a strategic driver for many retailers. What’s Dollar General’s approach to product assortment and private brands, and how do you decide which initiatives to invest in?With so many channels and touchpoints, how do you measure retail media marketing ROI at Dollar General? What metrics matter most, and how do you tie marketing investments to store traffic, basket size, and long-term loyalty?Dollar General has a distinctive presence in local communities. How do you weave community impact and social responsibility into your marketing strategy without compromising value for customers?Can you share your philosophy on creative that resonates with Dollar General’s shopper base? Are there any campaigns in the last few years that you’re particularly proud of, and what made them effective?Building a high-performing marketing organization in a discount retailer requires special tale

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Bayer Leadership ChangesWalmart Drone DeliveryKohl’s Deal daysSchnucks’ is fresh!CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Chris Peterson, President, CEO it's about the people executing it. Newell Brands has a very clear set of core values: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. As CEO, how do you lean on these principles to guide your 24,000 teammates around the world through such a massive operational and cultural shift?You’ve been driving a unified "One Newell" go-to-market model and consolidating what used to be five separate operating segments into just three. How does the value of "Teamwork"—which you define as "Succeeding Together"—play into breaking down those legacy silos?Thinking about the industry, how do you expect AI to impact shopping and agents to guide consumers? What’s your advice to retail?<li

The CPG Guys are joined in this episode by Doug VandeVelde, Chief Growth Officer at WK Kellogg Co, manufacturer of an iconic brand portfolio including Kellogg's Frosted Flakes®, Rice Krispies®, Froot Loops®, Kashi®, Special K®, Kellogg's Raisin Bran®, and Bear Naked®.Follow Doug on LinkedIn at: https://www.linkedin.com/in/doug-vandeveldeFollow WK Kellogg Co online at: https://www.wkkellogg.com/Doug answered these questions:95% of Americans are missing their daily fiber, but nobody goes to a Super Bowl party looking for a "health lecture." Why was 2026 the specific moment you decided to use the world's loudest stage to talk about the "Fiber Gap"?Fiber has historically been marketed as a functional necessity for the "older" demographic. How are you using this campaign to pivot the narrative from a "health trend" to a "tasty daily routine" for everyone from Gen Z to Boomers?You partnered with Gary Vaynerchuk’s team to bring humor and high-profile talent to a topic as "unsexy" as gut health. How do you, as a 25-year CPG veteran, balance the "legacy brand guardrails" of Kellogg’s with the fast-paced, "attention-first" creative style of VaynerMedia?You chose a regional and streaming-first buy for the Big Game rather than a traditional national spot. As Chief Growth Officer, how did you justify the "reach vs. precision" trade-off to your board?Gut health can be clinical and boring. Talk to me about the decision-making process behind using humor. Does "funny" actually move units of Raisin Bran and Mini-Wheats, or is it just about winning the "Ad Meter" rankings?With a streaming-first approach, you have more data than a traditional TV buy. How is WK Kellogg using real-time signals from this campaign to adjust shelf-level execution in the weeks following the game?You’ve been in this game for over 25 years. What is the one "old school" CPG rule you had to break to make this 2026 Super Bowl campaign a reality?When you go big on a Super Bowl scale, the pressure on the supply chain is immense. How did the $500M modernization of your plants allow you to "lean in" to this demand spike in a way you couldn't have three years ago?Before the campaign went live, did you use AI-driven "attention analytics" or "predictive creative" tools to ensure the humor would land across different demographics, or was this a "gut-feel" (pun intended) decision?If this "Fiber Gap" campaign succeeds, you aren't just selling boxes of cereal—you're changing a category's trajectory. Is the future of WK Kellogg less about "Breakfast" and more about "Functional Wellness"?CPG Guys Website: http://CPGguys.comFMCG Guys Website: <a href=

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:America 250Macy’s Q1 resultsZellers is back!The Preference EconomyCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Matt Gregory, EVP & Chief Customer Officer North America at Unilever.Follow Matt on LinkedIn at: https://www.linkedin.com/in/matt-gregory-b702567Follow Unilever online at: http://unilever.comMatt answers these questions:As Chief Customer Officer, what are your top priorities for Unilever's customer partnerships this year, and how have those priorities evolved from your previous roles?Unilever spans many categories and channels. How do you balance a single, coherent customer strategy with the diverse needs of retailers, wholesalers, and direct-to-consumer partners? What makes for a truly effective retailer collaboration from a customer-first perspective? Can you share thoughts on what constitutes a partnership that delivered measurable value for both a CPG brand and retailer?  How has Unilever adapted its customer strategy to omnichannel realities—store visits, digital marketplaces, and social commerce? What role do retailers play in orchestrating that journey?In times of supply chain disruption, what are the key lessons for maintaining strong customer relationships, and how do you collaborate with retailers to mitigate risk for both sides?When a brand is already as big and established as Dove, growth typically gets harder—not easier. Yet, Dove is experiencing approximately double-digit growth in the U.S. over the last year. What’s the unlock that allows brands like Dove to continue deepening relevance and sustaining that level of momentum?What competencies and capabilities do you prioritize when building and leading a high-performance customer organization? How do you foster cross-functional collaboration with sales, marketing, and supply chain?Looking ahead 3–5 years, what are the biggest shifts you anticipate in retailer-CPG partnerships, and where should brands and retailers collaborate most closely to win in the evolving landscape? You’ve had a career that spans GM roles and commercially focused leadership positions. What have you learned in your personal and professional history that you find yourself using most in your role today?What’s something the industry is still doing today that you think we’ll look back on in five years and wonder, “why were we doing it that way?”What excites you most about agentic AI and how it could reshape the shopping experience? And what, if anything, gives you pause?If you could make one singular change to positively impact the CPG industry, what would it be and why?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: <a href='https://shecommercep

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Kroger leadership changesThe magnitude of SNAP benefit changesExpansion of Costco selling more gasolineCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this  episode by Mike Wysong, CEO of CARE Pharmacies, Inc., a growing pharmacy network having served communities like your own for more than 64 years. CARE Pharmacies combines the quality of a trusted local pharmacy with the growth and stability of a national organization. With over 130 pharmacies nationwide and growing, CARE understands its patients, their special needs, prescriptions, local community health concerns, and the importance of personalized CARE - the building blocks to a healthy family and a strong local community.Follow Mike on LinkedIn at: https://www.linkedin.com/in/michael-wysong-a01626b/Follow CARE online at: https://www.carepharmacies.com/Mike answers these questions:What is the biggest lesson from those early days carrying the bag that you still lean on today as a CEO? What was that first fundamental structural or cultural shift you had to make to change that trajectory? How do you get independent owners to genuinely align on shared procurement, brand messages, and technology without stripping away that local entrepreneurship that makes them special? How does a cooperative structure create the necessary scale to let local community pharmacies win on price? From your seat, how can consumer product groups (CPGs) and OTC manufacturers better bridge those gaps to collaborate with a regional pharmacy layout like CARE? What are the top criteria or data-backed insights an emerging brand needs to bring to you today to earn shelf space over a legacy CPG giant? For emerging wellness or OTC brands listening to this show, what's your advice on the sales function—should they try to go it alone, or do they need to hire a specialized broker who truly understands regional drug chains? How are you helping independent pharmacies roll out complex tech, health informatics, and AI tools without eroding the high-touch, hyper-local intimacy that defines community pharmacy? As baby boomers choose to remain in their homes longer, how does the role of the community pharmacy transform from a simple script dispensary into an essential connector of the home health ecosystem? How critical is having a real-time view of inventory and fulfillment data to protecting your owners' bottom lines? As a board member and past chair of the NACDS, what is the most urgent story the industry needs to keep telling to protect its clinical and commercial relevance? What is the single biggest blind spot that corporate CPG executives have when they try to partner with independent, community-based retail networks? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE We

The CPG Guys are joined in this episode by Bob Nolan, SVP of Growth Science at Conagra Brands. Conagra’s portfolio of iconic and emerging food brands continues to evolve to offer contemporary choices for every occasion. Follow Bob on LinkedIn at: https://www.linkedin.com/in/bob-nolan-938b726/Follow Conagra Brands online at: https://www.conagrabrands.com/Bob answers these questions:What was the "breaking point" where you realized that asking consumers what they wanted was actually leading the company toward failed launches?In the context of your CAGNY 2026 presentation, how do you define the "Validation Trap," and why is it so dangerous for legacy CPG brands today?One of your biggest wins was identifying the "Bowl" trend (Healthy Choice Power Bowls) via behavioral data while the rest of the industry was still testing "Trays." How would traditional validation have killed that multi-million dollar insight?If you’ve cut traditional testing to zero, how do you now "pre-flight" a major innovation like the Rebel Roots Tallow Sticks or the Dolly Parton line without the safety net of a focus group?How does AI-driven "Demand Science" replace the human element of traditional market research? At CAGNY, you spoke about demand science as a key growth driver. How does moving away from "validation" allow Conagra to be more "provocative" and take risks that traditional research would have deemed "too polarizing"?You use data from Whole Foods and Sprouts to predict what will happen in Kroger and Walmart two years later. Is the "Natural Channel" your new version of a test market, and how does that data-flow work?You’ve positioned Conagra as a beneficiary of GLP-1 drugs rather than a victim. How did behavioral science—rather than consumer surveys—help you realize that these users aren't eating less of everything, but are actually pivoting toward specific nutrient-dense frozen options?Validation takes months; social trends move in days. How has the "Death of Validation" increased your speed-to-market? Can you give us an example of an "idea-to-shelf" timeline that would have been impossible under the old model?For the Brand Managers out there who are still terrified to launch a product without a "Green Score" from a testing agency, what is your message to them about the risk of not evolving past validation?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.kat

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Walmart resultsTarget resultsGrocery isn’t keeping upKroger growth opportunitiesCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

This is a crossover episode with Wendy Liebmann, CEO and Chief Shopper at WSL Strategic and host of the Future Shop podcast.Follow Wendy on LinkedIn at: https://www.linkedin.com/in/wendyliebmannFollow WSL Strategic Retail online at: https://wslstrategicretail.com/Follow Future Shop on Apple Podcasts at: https://podcasts.apple.com/us/podcast/future-shop-podcast-with-wsl/id1498794016Follow Future Shop on Spotify at: https://open.spotify.com/show/5147LMxl6Y1duhPahtPOnr?si=BBEYheSMR3K27zZ_7JNrZQIn this episode of Future Shop, Wendy Liebmann sits down with the industry’s most plugged-in duo, Peter V.S. Bond and Sri Rajagopalan (The CPG Guys), to dissect a retail landscape currently in the throes of a "hot mess" transformation. They navigate the complex collision of agentic AI, the shifting power of retail media, and a growing leadership talent crisis. From why Target is struggling to the "intransigence" of Trader Joe's e-commerce stance, this conversation reveals why the old rules of retail no longer apply in a world where 100% of purchases are digitally influenced. Highlights:The AI Pivot: Why brand websites are shifting from consumer journeys to LLM data repositories. The Retail Media Paradox: How budget silos are making retail media counterproductive for merchants. Talent Gaps: The urgent need for C-suite leaders to understand TikTok and social trends, not just P&L management. Store Evolution: Why the physical store must pivot to "high discovery" perimeter experiences while center-store moves online. Who’s Winning & Not:  Retailers and brands who recognize why old rules don’t apply.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea byRaj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are th

The CPG Guys are joined in this episode by Sammi Zola and Pete Fox from Haleon plus Andrew Butz from Kroger Precision Marketing.This episode was recorded at 84.51 in Cincinnati, Ohio.Follow Sammi on LinkedIn at: https://www.linkedin.com/in/samanthakliff/Follow Pete on Linkedin at: https://www.linkedin.com/in/pete-fox-91b57/Follow Andrew on LinkedIn at: https://www.linkedin.com/in/andrewbutz/Follow Haleon online at: http://haleon.comFollow KPM on LinkedIn at: https://www.linkedin.com/company/krogerprecisionmarketingFollow KPM online at: http://www.krogerprecisionmarketing.comThey answer these questions:Tell us who you are, what your role is, and what ‘turning insights into action’ means in practical terms from where you sit.From a category strategy standpoint, what’s driving that? And Sammi, how is changing media consumption behavior adding fuel to that fire?How has the job of category insights actually changed in the last year at Haleon? As your team builds out activation plans, what separates purchase data that is genuinely actionable from data that is merely informative? How is AI specifically changing your ability to deliver faster, more relevant insights to your brand partners — and what does that look like in practice?What are the most surprising shopper insights your team has surfaced in the past year? Can you share a real moment where faster insights directly changed a media decision mid-flight? Beyond data delivery, how are retail media networks like KPM evolving their role to help brand partners optimize in real time?How are you modernizing your approach to how you leverage retail data in your planning and activation process? What does the gap look like between where most CPG brands are today in terms of insight-to-action speed, and where the leaders are? What separates the two?How are you building the connective tissue between Pete’s world and Sammi’s world at Haleon — and what does that collaboration unlock?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea byRaj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand tha

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Grocery InflationQuarterly EarningsStarbucks LayoffsTarget Board BattlesCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Barbara Connors VP of Strategy & Activation and Brian Downey, Senior Director at Kroger Precision Marketing (KPM), the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51˚ data science, and Kroger’s popular loyalty card program, KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store.Follow Barbara on LinkedIn at: https://www.linkedin.com/in/barbara-connors-10312810Follow Brian on LinkedIn at: https://www.linkedin.com/in/brian-dowey-079b018Follow KPM on LinkedIn at: https://www.linkedin.com/company/krogerprecisionmarketingFollow KPM online at: http://www.krogerprecisionmarketing.comThey answer these questions:Please introduce yourselves and your roles at KPMWhat does genuine alignment between a CPG brand and a retailer actually look like in practice — versus the version of alignment that’s mostly just a slide in a JBP deck?How does that reframe the way you think a brand team should walk into a retailer conversation, and what do most brands still get wrong?How do you help brands build a singular strategic framework that still gives each team the flexibility it needs — without creating chaos?Where do you see the biggest mindset shifts still required — on the brand side and on the retailer side — to make that evolution real?What are the most sophisticated users doing with it that the average user isn’t — and what does ‘near real-time’ insight access actually change about how brands plan?What are the two or three decisions that have to be locked in early for a joint brand-retailer strategy to actually deliver?How can brands use retailer insights to anticipate where preferences are going—not just report where they’ve been?In practical terms, what does true integration across data, insights, activation, and measurement look like — and where do you see brand teams still getting stuck?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our

The CPG Guys recap their attendance at the 2026 Amazon Upfront event which took place in New York City at the Beacon Theatre on May 11.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Giant Eagle partners with ibottaGeneral Mills LeadershipKraft Heinz increases marketing $$$Doordash resultsCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by John FitzGerald, Sr Director of Growth at Mad Tree Brewing Company. Founded in 2013, MadTree is an award-winning brewery that’s rooted in Cincinnati and planted in purpose. Driven to craft great beer - but more importantly - build a business dedicated to doing good, MadTree protects and celebrates nature while reducing impact on the environment. MadTree is a B-Corp certified company and proud member of 1% for the Planet with a commitment to donate 1% of sales to local, sustainable nonprofits.  Follow John on LinkedIn at: https://www.linkedin.com/in/johnwfitzg/Follow Mad Tree Brewing online at: https://madtree.com/ John answers these questions:What is the one core discipline or strategic framework from that world that you’ve found most indispensable when running a craft brand like MadTree?How do you find the balance between Big CPG rigor and the "fail fast" agility required in the craft brewing industry?When you look at the beer aisle now—which is notoriously crowded and fragmented—how do you apply a "Category Management" mindset to help MadTree win at the shelf against the mega-brewers?How are you leveraging your background in retail partnerships to ensure MadTree isn't just a "local favorite" but a "must-have" brand for major regional retailers?From a leadership perspective, how do you ensure that sustainability isn't just a marketing "badge" but a functional part of your supply chain and operational DNA?You’re managing a complex journey between the taproom (DTC/Experience) and the grocery store (Wholesale). How do you ensure the brand "feeling" a consumer gets in the Oakley taproom translates when they are picking up a 6-pack at Kroger or Meijer?In craft beer, data can often be opaque. How are you building a "Full View" of your consumer, and are you leveraging tools like AI to predict the next big flavor profile or seasonal trend?How is MadTree evolving its product portfolio to capture that shifting demographic and maintain relevance?For a regional brewer, how critical is real-time inventory and sales data to your production planning, and how do you handle those "uncomfortable" supply chain moments?What is the biggest "reality check" you can give to someone looking to transition from a global giant like Kellanova to a high-growth local leader like MadTree?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/<

The CPG Guys are joined in this episode by Kim Cox, Managing Director NA Omnichannel Intelligence Solutions & Richard Pereira, Regional Product Leader, NA at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/kim-cox-nielsenFollow Richard Pereira on LinkedIn at: https://www.linkedin.com/in/richardanthonypereiraFollow NIQ online at: http://nielseniq.comThis episode is sponsored by NielsenIQKim and Richard answer these questions:How is retail measurement fundamentally changing in terms of how brands now have to think about competitive visibility?How are AI technologies actually changing the day-to-day experience for a category manager using NIQ tools today?How are your strategic models adapting to ensure brands aren't just seeing "data snapshots" but a fluid omnichannel journey?What makes club measurement so uniquely challenging, and how is NielsenIQ helping brands find the full view of performance there?In practice, how far away are we really from achieving true full-funnel visibility—linking consumer behavior directly to purchase and incrementality?What are the current best practices or product innovations you're leading to build a more "unified" performance pictureWhat should brands expect as these retailers integrate loyalty and sales data into the broader measurement ecosystem?If we look at the next 36 months, what specific capabilities—like unified taxonomies or real-time signals—do you believe will define the next chapter of measurement innovation?Kim - For the brands listening who want to lead rather than lag, what internal skill sets or data investments should they be prioritizing over the next 3–5 years? What can you share about NIQ’s vision for the future? Are there specific partnerships or innovations the industry should be paying attention to coming from NielsenIQ?If you could give our audience just one piece of advice to future-proof their measurement strategy starting tomorrow, what would it be? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Kimberly-Clark Q1 2026 ResultsUnilever Q1 2026 ResultsWalmart Scintilla Media Data FeedReddit Q1 2026 ResultsCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Caitlin Winsor Senior Director of Media, Strategy & Investment at PepsiCo and Chris Grillo Vice President of Sales, CPG at Tubi, the most watched free TV and movie streaming service in the U.S.Follow Cailtin on LinkedIn at: https://www.linkedin.com/in/caitlin-coburn-winsor-80789810/Follow PepsiCo on LinkedIn at: https://www.linkedin.com/company/pepsico/Follow Chris on LinkedIn at: https://www.linkedin.com/in/christopher-grillo-abab465/Follow Tubi on LinkedIn at: https://www.linkedin.com/company/tubi-tv/Follow Tubi online at: https://corporate.tubitv.com/partners/advertisewithus/ad-experience/We ask them these questions:How would you describe Tubi’s role in the CTV ecosystem today?What shifts are you seeing in how they think about reach, engagement, and performance in streaming?Where does connected TV fit within your overall media mix strategy, and what signals do you monitor when evaluating a new CTV partner?What were some of the most surprising or important findings for CPG marketers in the Harris Poll study?How are these insights challenging or reshaping traditional assumptions around reach, frequency, and engagement for CPG brands?How do these findings align with what you’re seeing in your own consumers and media performance?What are the key implications for how CPG brands should rethink their media mix and investment strategies moving forward?As CPG brands invest more in streaming, how are they starting to think differently about what success looks like beyond just reach and awareness? Can you share a recent example where a CPG campaign on Tubi delivered a measurable lift that surprised the team?In the CPG space, how do you collaborate with advertisers to craft creatives that perform on CTV? Are there best practices for integrating traditional TV ad assets with shorter video assets for streaming environments to maximize resonance and efficiency?With inflationary pressures and changing consumer behavior, how do you optimize the media mix to protect brand equity while driving growth on CTV?What attribution model or measurement framework do you rely on for CTV campaigns? What does a successful CPG–CTV partnership look like from your perspective?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: htt

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:KDP Quarterly earningsGen Z pre-games drinking before heading outMicrosoft Voluntary RetirementsTikTok MeasurementCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Shelley Zalis, Founder & CEO of The Female Quotient. Founded in 2007, The Female Quotient (The FQ) is an equality services company that provides thought leadership platforms for women and develops solutions for organizations committed to closing the gender gap in the workplace. Co-Hosting this episode with PVSB is Jacqui Dynowski, co-host of SheCommerce Podcast.Follow Shelley on LinkedIn at: https://www.linkedin.com/in/shelleyzalis/Follow The FQ online at: https://www.thefemalequotient.com/Shelley answers these questions:What's the most compelling ROI data you've seen from CPG companies that have actually closed their internal gender gaps — and what did they do differently?How big is that disconnect, and what's the cost to brand relevance when leadership doesn't reflect the shopper?How have CPG companies — historically some of the biggest advertisers in the world — performed on the Gender Equality Measure (GEM) score, and where is the biggest gap still?How do you counsel companies that are getting squeamish — and what do you say to those who argue that pulling back is a business-neutral decision?For CPG companies deploying AI in marketing, hiring, and consumer insights, what guardrails should they be building in?How are you seeing CPG executives use those spaces differently than other industries — and what conversations are you hearing most from women in the retail media and commerce ecosystem?In CPG, where field sales, trade roles, and supply chain jobs often require significant travel and irregular hours, how should companies redesign work structures to stop losing women mid-career?What does it look like when a male CPG CEO truly leads on this — versus when it's performative — and how can listeners of this podcast who are male executives actually show up differently starting Monday morning?What do you see as the unique opportunity that Cannes creates for driving meaningful equality commitments from CMOs and brand leaders — versus it being another cocktail-party conversation that doesn't translate back to the office?What are the two or three metrics that CPG companies should be tracking internally that most of them currently aren't — and how do you hold leadership accountable when the numbers don't move?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The conten

The CPG Guys are joined in the episode by Patrick Nommensen, Head, Strategic Initiatives, AMS & Europe, E-Commerce at TikTok.This episode was record in Las Vegas at Shoptalk 2026.Follow Patrick on LinkedIn at: https://www.linkedin.com/in/pnommensen/ Follow TikTok on LinkedIn at: https://www.linkedin.com/company/tiktok/ Patrick answers these questions:Patrick, you’ve been vocal about how TikTok Shop is “discovery-led commerce,” where shopping starts with inspiration, not intent. In 2026, reports by others have estimated there are over 80 million U.S. shoppers on the platform, how do you preserve that sense of discovery at scale?There’s a perception that TikTok Shop is driven by viral, one-off purchases. But we’re now seeing brands build repeat purchase behavior and long-term customer value. What tools are TikTok Shop providing for brands to move from “viral moment” to sustained brand loyalty?We see the huge stars, but your data shows that micro-influencers often have 2x the engagement for CPG brands. How is TikTok Shop’s affiliate model evolving to help a brand like PepsiCo and flavor swap chips manage multiple micro-creators at scale without a massive manual headcount?Live shopping is often seen as an Asia-first behavior, but we’re seeing strong adoption in the U.S. What’s different about how U.S. consumers engage with LIVE, and where do you see the biggest opportunity?Traditional e-commerce starts with search and intent. TikTok Shop starts with discovery and inspiration. How should CPG brands rethink their entire go-to-market strategy in a world where consumers don’t search—they discover? Retailers like Walmart and Amazon have deep "closed-loop" measurement. How is TikTok Shop closing the gap to show a CPG Brand Manager exactly how a viral video on Tuesday led to an in-store purchase at a physical Kroger on Friday?Amazon and Walmart have launched their own social feeds. What is the "moat" that TikTok Shop has that a legacy retailer can never replicate, no matter how much they invest in "social" features?We’re hearing more brands describe TikTok Shop as a real-time “test kitchen” for product development. Can you share how brands are using the platform to test, iterate, and scale products faster than traditional retail cycles?TikTok Shop is no longer just a test channel–many enterprise brands are now treating it as core infrastructure. What are you seeing from large CPG brands in terms of investment and long-term strategy?If we sit down in 2030, is TikTok still an "App," or is it the underlying operating system for how the world discovers and consumes everything?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Uber Invests More in Delivery HeroDGMN introduces in-store audioConagra's new CEOGoop KitchenCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in the episode by Benoit Vatere, Chief Media Officer for Liquid Death. As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take low-calorie beverages and package them into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across beer and junk food.This episode was record in Las Vegas at Shoptalk 2026.Follow Benoit on LinkedIn at: https://www.linkedin.com/in/benoitvatereFollow Liquid Death on LinkedIn at: https://www.linkedin.com/company/liquid-deathBenoit answers these questions:Benoit, you’ve famously said Liquid Death is an entertainment company that happens to sell water. How do you maintain that "unfiltered" creative edge while managing the rigid P&L and distribution requirements of a global CPG?You have a "Country Club" of fans who literally tattoo your logo on their bodies. In an AI world where algorithms try to predict loyalty, how do you protect and scale the "irrational" human connection your brand has built?You’ve built a massive brand by doing the opposite of "best practices." What is one "traditional" CPG marketing rule that you think is officially dead in 2026?Most brands use Retail Media for lower-funnel "search" (buying keywords). Liquid Death is a lifestyle brand that wins at the shelf. How are you using Retail Media Networks (RMNs) to drive discovery rather than just capturing existing demand?Does Liquid Death focus strictly on the "Big 3" (Amazon, Walmart, Instacart), or are you finding unique value in the smaller, niche retail networks?How is Liquid Death structured to ensure the "vibe" isn't lost in the math of an ad-stack?How does a brand as visually loud as Liquid Death plan to win the journey from the living room sofa to the kitchen fridge?How does a brand built on impulse and rebellion stay relevant when a literal robot is making the household grocery list?Are you using GenAI to scale your content production, or do you find that AI currently lacks the "edge" or "danger" required for your brand voice? How does Liquid Death sync its DTC data with physical retail signals to create a 360-degree view of your "Country Club" members?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: ht

The CPG Guys are joined in this episode by Christian Hasshold, host of the In/Organic Podcast and Managing Partner of Resilient Edge M&A Advisors.Follow Christian on LinkedIn at: https://www.linkedin.com/in/hassold/Follow the In/Organic podcast on Apple Podcasts at: https://podcasts.apple.com/us/podcast/inorganic-podcast/id1710070954Follow the In/Organic podcast on Spotify at: https://open.spotify.com/show/0oa6R4M37vtys5II6clEfF?si=7fdee69be69747f4Christian answers these questions:How do you distinguish between a “nice-to-have” tuck-in acquisition and a transformational, growth-enabling deal in the lower/middle markets?In the lower-to-middle market, what characteristics make an agency or SAAS target attractive to PE buyers versus strategic acquirers? Are there red flags you consistently see?What valuation levers tend to move the needle most for digital agencies and B2B SaaS in private equity? In what scenarios do earnouts or seller financing play a critical role in aligning incentives post-close? What’s a must-have due diligence checklist for an M&A in this space (e.g., tech stack, client concentration, monetization models, recurring revenue quality)? Any surprises you often encounter? After closing, what are your top three priorities to de-risk integration and accelerate value realization in a digital agency or B2B SaaS platform?How do you evaluate and incorporate AI and data-driven product improvements in these companies to unlock scale? Are there specific bets you’d avoid in early-stage growth scenarios?For CPG brands and their agencies, what practical lessons can you share from the M&A and growth playbook that help them become more attractive to PE-backed buyers or to strike better LP-aligned partnerships? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Unilever acquires GRÜNSSazerac Counters Pernod Ricard for Brown-FormanNutella in SpaceUpfront SeasonCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Jason O’Toole, Head of Connected Commerce & Media, and Katie Tripodi, Director of US Digital Merchandising and eCommerce Expansion at Gildan, a leading manufacturer of everyday basic apparel. The Company’s product offering includes activewear, underwear, socks, and intimates sold to a broad range of customers, including wholesale distributors, screenprinters, embellishers, retailers or e-commerce platforms, as well as global lifestyle brand companies. Follow Jason on LinkedIn at: https://www.linkedin.com/in/jasonmotooleFollow Katie on LinkedIn at: https://www.linkedin.com/in/katie-sierveld-tripodi-b945262Follow Gildan on LinkedIn at: https://ca.linkedin.com/company/gildanFollow Gildan online at: https://www.gildan.com/us/enJason & Katie answer these questions:How have you structured your connected commerce teams internally to meet the demands of this complex omnichannel landscape and break down traditional silos?For a legacy apparel brand, that is a bold and necessary move. What does your playbook for TikTok Shop look like, and how does your merchandising strategy there differ from a traditional dot-com?In a world where 'attention is the new storefront,' how do you ensure that your upper-funnel brand storytelling actually connects to disciplined, bottom-funnel media systems?When you are merchandising for a platform that is driven by viral moments and creator content, how do you forecast inventory and manage the digital shelf differently than you would for a predictable weekly cadence at a mass retailer?How did you convince the organization to invest so heavily in that upper-funnel homepage placement rather than just fighting it out in bottom-funnel search?you consciously chose to prioritize branded search and incremental ad-attributed sales as your main success metrics. Why were those specific metrics the best indicators of the consumer's path-to-purchase journey for apparel?How do you approach digital shelf management—specifically regarding Product Detail Page (PDP) content, ratings, and reviews—to help the consumer confidently navigate that SKU complexity and hit the 'buy' button?How do brands like Hanes and Maidenform approach 3P competition and brand protection across digital marketplaces to ensure the consumer gets an authentic, premium experience?As consumer discovery shifts away from traditional search bars toward social feeds, creator recommendations, and even generative AI, what is the most critical muscle an apparel brand needs to build today to win the digital shelf in 2026

The CPG Guys are joined in this episode by Greg Brown, SVP of Innovation for the DAS Group of Agencies at Omnicom. Greg joins to share key themes coming from the 2026 SXSW which dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW® is best known for its conferences and festivals that celebrate the convergence of tech, film, music, education, and culture.Follow Greg on LinkedIn at: https://www.linkedin.com/in/itsgregbrown/Follow Omnicom online at: http://omnicom.comDownload Omnicom's SXSW 2026 Wrap Report here: https://www.omc.com/newsroom/omnicom-at-sxsw-2026-wrap-report/Greg answers these questions:Omnicom’s SXSW recap is titled “Where Growth Is Moving Next” — what was the single most unexpected signal you picked up in Austin that confirmed that framing for you personally?For CPG brands that have built entire commercial models around scale and mass awareness, how disruptive is that shift really — and how urgently should they be acting?For CPG brands whose products live on retailer shelves and retail media platforms, what does it mean practically when an AI agent intercepts a shopper before they ever reach a PDP?Walmart is reportedly opening its doors to autonomous shopping agents while Amazon is moving to block them — two of the most important retail media platforms taking opposite positions. How should CPG brands be hedging right now?Where do you see genuine participation-led growth opportunities for everyday CPG brands?Gen Z and Gen Alpha were called out specifically — they don’t reject branded content, they reject inauthentic content. What’s the line between a CPG brand showing up credibly in culture versus coming across as cringe?As CPG brands accelerate AI adoption across content, commerce, and consumer insights — where’s the line?The report coins the phrase “the E-IQ economy.” What does leading with emotional intelligence actually look like in practice for a CPG marketer building campaigns in 2026?What’s the realistic on-ramp for CPG brands to participate in immersive, experience-led growth without a Las Vegas budget?As you look across all six themes from SXSW 2026, what’s the one move you’d tell a CPG Chief Marketing Officer to prioritize in the next 90 days — and what’s the one thing they should stop doing immediately?​​​​​​​​​​​​​​​​CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Kats

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Amazon FBA SurchargeContainer Store gets a new ownerKristin Wolf promoted at UltaHome Depot's new CTOCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Kim Lefko, SVP and Chief Marketing Officer at Ace Hardware, which has over 5,000 stores around the world with the majority of those stores independently owned and operated by local entrepreneurs. Follow Kim Lefko on linkedIn at: https://www.linkedin.com/in/kimlefko/Follow RedVest media on LinkedIn at: https://www.linkedin.com/company/redvest-media/Follow RedVest Media online at: https://www.redvestmedia.com/Kim answers these questions: You’ve had a career that spans iconic brands like Weber and Graco before moving to the retail side at Ace. How did that journey shape the kind of marketing leader you are today—and what pulled you into hardware?What surprised you most when you moved from vendor to retailer?For people who don’t live in the hardware world, what makes Ace fundamentally different from other national retailers?How does that hone your focus for marketing on behalf of Ace?Ace may not be the first retailer people think of when they hear ‘digital scale,’ but you do have significant site traffic and an innovative app. How would you describe Ace’s journey to digital maturity?With 75% of U.S. households within 15 minutes of an Ace store, how are you redefining convenience for your customers?The Elevate Ace format represents a $1B investment in reimagining stores. What does this teach brands about the future of physical retail?One of Ace’s super powers, in my opinion, is the fact that you have loyalty data. Not all retailers have it, and it allows for a longitudinal view of customer behavior. What’s your philosophy on loyalty?Molly Hjelm was on our Podcast in August, and she indicated that Retail Media at Ace was your executive vision and pitch. What was your vision behind launching RedVest Media, and why now?Ace has called itself a ‘late mover’ to retail media. Why is that an advantage?What’s the biggest thing CPG marketers misunderstand about hardware retail?Ace’s purpose is ‘We exist to help others.’ How do you ensure purpose drives decisions?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice

The CPG Guys are joined in this episode by Doug Baker, VP of Industry Relations at the Food Marketing Institute. As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply. FMI is a champion for the food industry and the issues that make a difference to our members’ fundamental mission of feeding and enriching society. The reach and impact of our work is extensive, ultimately touching the lives of over 100 million households in the United States and representing an $800 billion industry with nearly 6 million employees.Follow Doug Baker on LinkedIn at: https://www.linkedin.com/in/debaker/                  We ask Doug these questions:How has your deep, hands-on operational background informed your view on where the grocery industry is today regarding its historical struggle with technology adoption?What is the origin story of GroceryLab, and why was Detroit chosen as the backdrop for this launchpad?How will the hands-on, think-tank format of GroceryLab actively help merchants and technologists co-design a 'zero-friction grocery ecosystem'?Yet, you still talk about the friction between bold ideas and execution. With all that money flowing, where is the execution friction happening the most right now in the grocery sectorHow will GroceryLab help bridge this AI divide so retailers and brands can speak the same technological language?How does GroceryLab plan to tackle the practical integration of technology directly into the aisles?How do we move the grocery industry away from legacy paper coupons and pure trade-spend into truly predictive, relevant engagement?GroceryLab is bringing Chief Merchants, COOs, CIOs, CMOs, and Retail Media leaders all into the same room. How do you force these disparate functions to actually co-develop solutions together?How did the early, unfiltered insights from these industry leaders help shape the specific, hard-hitting themes you will be tackling at the Gem Theatre?What actionable insights or blueprints will they have in their hands to prove this was a game-changing investment?Follow FMI on LinkedIn at: https://www.linkedin.com/company/fmithefoodindustryassociation/Follow FMI online at: https://www.fmi.org/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER:

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:Dollar General getting new CEOPernod Ricard / Brown-Forman merger talksHenkel buys OlaplexThe perils of AI-generated contentCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Vassili Samolis, Head of Ad Product at DoorDash, one of the world's leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the best of their neighborhoods, and gives people fast, flexible ways to earn. Follow Vassili on LinkedIn at: https://www.linkedin.com/in/vassilisamolis/ Follow DoorDash LinkedIn at: https://www.linkedin.com/company/doordash/Follow DoorDash Ads online at: https://advertising.doordash.com/en-us/cpgThis episode is sponsored by DoorDash.Vassili answered these questions:Talk to us about this evolution. How has DoorDash transformed into a platform built for everyday moments—from a weekly grocery shop to flowers for a holiday?How does DoorDash capture that high-intent demand differently than a traditional retailer's dot-com site?How do DoorDash Sponsored placements actually unlock discovery for consumers, helping them find local grocers, fresh food, and everyday products seamlessly?What does the playbook look like for an emerging CPG brand trying to unlock incremental audiences on your platform versus a legacy CPG enterprise?Why do you believe the industry needs to redefine how retail media effectiveness is measured today?Everyone uses the word incrementality, but few actually prove it. How is DoorDash advancing transparent, outcome-based standards to prove that your ads are driving truly incremental revenue for CPG brands?How should brand marketers rethink their ad creative and targeting to align with these specific, occasion-driven everyday moments on DoorDashFast forward three years: how does DoorDash continue to differentiate itself as the winning commerce media platform for CPGs in an increasingly fragmented landscape?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The vie

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:GLP-1McCormick to acquire Unilever Food BrandsLast Mile DeliveryGeneral Mills woesCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by David Gottlieb, Chief Revenue officer and Jeff Wrona, VP Product, Image Recognition for FORM, the makers of the award-winning market execution software GoSpotCheck and FORM OpX, and Trax, the industry-recognized global pioneer of Image Recognition, delivering AI-powered shelf-level insights that help brands and retailers improve execution, availability, and growth in the physical store, have merged. Follow David on LinkedIn at: https://www.linkedin.com/in/dmgottlieb/ Follow Jeff on LinkedIn at: https://www.linkedin.com/in/gospotcheckjw/Follow FORM online at: https://www.form.com/ This episode is sponsored by FORM.They answer these questions:When you combine Trax’s global reach with FORM’s innovative model training and deployment capabilities, what fundamentally changes for CPG brands on the ground?How does proactively onboarding the most popular SKUs in each region shift Image Recognition from just reactive reporting to a proactive competitive advantage?What does 'agentic AI' realistically look like inside a CPG organization over the next three to five years? Is it hype, or are we looking at an operational revolution? If you were building the modern CPG tech stack from scratch today, what happens when IR data is integrated directly into sales, supply chain, and marketing systems?Could shelf-level data become the fastest leading indicator of these generational behavior changes—even faster than syndicated data?In this margin-compressed world, does flawless in-store execution become the single biggest lever brands still control?How does integrating FORM’s AI-powered image recognition directly with FORM’s mobile task management fundamentally close that gap between identifying a shelf issue and executing a fix right there in the aisle?What unique execution challenges do traditional CPGs face when competing with the speed and emotional connection of these newer brands?How does leveraging AI and granular, SKU-level shelf intelligence help brands manage their physical presence with the same precision and responsiveness as their digital storefronts?If two brands have equal product quality and trade support, does the one with superior IR-driven visibility win every time?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIM

The CPGGUYS hosts Sri Rajagopalan & Peter VS Bond discuss the emerging themes that dominated the first quarter of 2026 in the CPG and retail industry. From their iconic visit to CAGNY summarizing the presentations of 21 CEO's of some of the largest brands in the world to the reality of AI, there's something for everyone in this episode.Follow Sri on Linkedin at : https://www.linkedin.com/in/sri-rajagopalan-09a0062/Follow Peter on Linkedin at : https://www.linkedin.com/in/pvsbond/Here's what we discuss :Sri - The CAGNY 2026 Reality Check: Moving from "Pricing Power" back to "Volume Growth."PVSB - Agentic Commerce & PXM: How AI bots are changing the way product data is managed (via Syndigo/NielsenIQ).PVSB - The Walmart "Flywheel" 2.0: Analyzing their 41% ad growth and the Vizio integration.Sri - The "Death of Validation" in Insights: Bob Nolan (Conagra) and the shift to behavioral science.Sri - Retail Execution at Scale: The Trax + FORM merger and the "Command Center" for the shelf.Sri & PVSB - Joint Value Creation (JVC): Moving beyond JBP with insights from Bimbo Bakeries.PVSB - Social Commerce as a Mainstream Channel: The Ampd/TikTok Shop explosion.Sri - The "K-Shaped" Consumer: Dealing with sticky inflation vs. the luxury/wellness surge.Sri * PVSB - Super Bowl 60 Ad Analysis: Which CPG brands won the "Emotional Connection" war?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:McKinsey AI BreachUlta Beauty ResultsTarget price reductionsKroger Growth PrioritiesCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.