Episodes

3d ago

Byron Sharp, author of "How Brands Grow," and director of the Ehrenberg-Bass Institute of Marketing Science , espouses an approach that flies in the face of much modern marketing wisdom about the importance of media targeting, personalization and incentivizing customer loyalty. He explains his views, including why he thinks brands with the most "physical availability" (i.e. broadest retail distribution) and "mental availability" (top-of-mind awareness) will win.

Dec 10

Former Mediahub CEO John Moore and former BMW CMO Trudy Hardy on how clients and agencies can work better together, including why CMOs should take some control back from their procurement departments. Hardy and Moore, now both with marketing and agency consultancy Harmonium also weigh in on the Omnicom-IPG merger and share their perspective on what agencies can deliver to clients when it comes to AI.

Dec 8

In today's fragmented sports and entertainment economy, brands face unprecedented competition for cultural relevance and authentic fan connection. In this episode, Lou Kovacs, President of Marketing, North America at Octagon, shares how the agency's insight-powered creative approach helps brands break through, shape culture, and unlock new markets around the world. Lou dives into Octagon's evolution as a creative powerhouse, spotlighting how the agency's integrated Creative, Digital, and Branded Content teams work together to deliver ideas rooted in fan behavior. He also highlights Octagon's industry-leading momentum, including recent recognition from Cannes Lions, Sports Business Journal and The Clios, showcasing how creativity has become a core driver of value in sponsorship and brand storytelling. The Custom Marketer's Brief episode features a look at Nutrafol's first-ever sports partnership, a category-first campaign with MLB, and a breakthrough example of how Octagon blends creative concepting with high-stakes strategic negotiation. We also explore the agency's influential role in the rise of women's sports.from creative programs like Delta's "Power Forward" docu-series in partnership with the WNBA, to major sponsorships for brands including NYX and Mastercard, as well as the agency's representation of iconic athletes and personalities such as Simone Biles, Trinity Rodman, Aly Raisman, Hannah Storm, among many others. For marketers seeking to stay ahead of culture, fandom, and global market opportunity as we prepare for 2026, tune into this episode for a fresh, creative point of view that is redefining what brand impact looks like today.

Dec 3

Susan Coghill, who has been overseeing Australia's tourism marketing since 2019, on how the Come and Say G'day campaign localizes is marketing for the U.S., U.K., China and other countries, including by using local talent. She also updates us on broader tourism trends and how her organization views more people using AI to make travel plans. Plus, how Australia is leveraging wildlife conservationist and "Dancing with the Stars" star Robert Irwin.

Nov 26

Avery Akkineni, VaynerX's chief marketing officer, has tips for CMOs riding the social media lightning, and she tells us why VaynerMedia has not followed the whole industry into an AI rebranding.

Nov 24

Local advertising is one of the most effective methods for brands of all sizes to reach the audiences that matter most, and platforms like Locality's LocalX are becoming industry leaders by enabling advertisers to plan, buy and measure local broadcast and streaming in one intelligent workflow. LocalX was purpose-built for local advertising, and by using real-time insights and unified data, the platform empowers agencies and partners to maximize impact with confidence." At the end of the day, the reason we're targeting local is to drive a better outcome for our brand in a local community or local space," said Zach Mullins, chief strategy officer at Locality, on a special edition of Ad Age's Marketer's Brief podcast. "By creating unification at scale, we can do that much more effectively in local markets." Tune in to hear more about how LocalX works to combat the increasing complexity and fragmentation within local markets, advance the local ad-buying ecosystem, and the future the company sees for the local media market.

Nov 19

Debbie Woloshin talks about the brand's generative AI-powered styling tool

Nov 12

Linh Peters, now CMO at science-backed hair care brand Seen, talks about marketing as a growth engine

Nov 5

Chris Curtin arrived as chief marketing officer of Sam's Club in May just after the retailer, little sibling of Walmart, finished an agency review. But the veteran of Bank of America was familiar with his new agency, Publicis Groupe, from his old job. And he hit the ground running by overseeing a new holiday campaign starring Chris Pratt. Here, Curtin talks about what it's like coming in right after an agency review and just before Sam's Club's biggest season in retail, as well as how he's bringing finance and fintech experience to retail.

Oct 29

Blumhouse CMO Karen Barragan gives tips and tricks for Halloween marketing as well as the value of seasonal fans for expanding Blumhouses reach. She discusses the increasing mainstream attention on horror, beginning with Warner Bros. 2017 "It" campaign, and how brands can lean in. Plus, behind the scenes of the creation of the "Black Phone 2" and "Five Nights at Freddy's 2" marketing campaigns, and lessons from "Megan 2.0's" box office flop.

Oct 22

Zelle has tweaked its marketing strategy as it has looked to embrace being an emotionally resonant brand. Last month, it worked with its creative and strategic agency of record Pereira O'Dell to launch "When It Counts," a new brand platform that positions everyday payments as acts of care. It also marks a new level of maturity for the brand, which in 2014 saw Americans send more than $1 trillion across 3.6 billion transactions. Andrea Gilman, chief marketing officer at Zelle and Paze network operator Early Warning Services, discusses this change, Gen Z behavioral changes she's observed this year and Early Warning's AI approach, including how it used the tech in Zelle's latest campaign.

Oct 15

Athena Kasvikis is managing iRobot amid a turnaround more than 18 months after regulators nixed its acquisition by Amazon. But she's also been an entrepreneur who led Behave Bras to success on "Shark Tank." She brings classical Procter & Gamble marketer training to bear on Roomba, arguably the most iconic brand in robots, as interest in robotics and AI soars, in part thanks to Elon Musk. Here she talks on those things plus her outlook on CTV, data-based targeting, agency relations and how that "I, Robot" movie wasn't named after the company, or vice versa.

Oct 8

Meta's top marketer discusses the latest strategies digital advertisers need to know from search engines to social media. And he weighs in on agencies, automation and AI, in an industry worried about its future.

Oct 6

Spectrum Reach shows how having the right data can drive performance, brand safety and advertiser confidence.

Oct 1

How the owner of Lunazul tequila, Deep Eddy vodka and a high-end bourbon and whiskey portfolio is tapping into fast moving social media and food trends without losing sight of its roots. Blevins also discusses new agency relationships with Mono and Assembly.

Sep 24

Creator marketing is a huge part of Blizzard Entertainment's strategy. As the developer of properties with global appeal, such as World of Warcraft, Overwatch and Diablo, it has no trouble finding fans in all corners of the world, including basketball player Luka Dončić, who plays at one of the highest possible ranks in Overwatch. CMO Monica Austin discusses a recent partnership with Dončić, plus why Blizzard sees value in partnering with creators who are vocal critics of its work. She also discusses balancing Blizzard's global marketing strategy with region-specific campaigns.

Sep 19

Ad Age technology reporter Asa Hiken breaks down the state of AI search advertising, what ads on ChatGPT may look like, how much they'll cost and the different approaches companies including OpenAI, Google, Meta and Perplexity are taking. Plus, how marketers can strategize for consumers' changing AI habits. YouTube announced new ad tools that will give creators more power to curate sponsorships across their content libraries. Read how YouTubers are becoming more like traditional media networks. And a tax change set for 2026 threatens the future of free agency food. Get the info on how lunches might become the next differentiator for recruiting talent. Dig deeper on the topics mentioned in this week's episode: ~Everything to know about AI search ads ~Inside Perplexity's ad test ~ Answer engine optimization tips ~ Listen to Grillo's CMO on the importance of experiential activations

Sep 17

On this episode, Luker also talks about what Grillo's looks for in partnerships.

Sep 12

Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs. Plus, Netflix announced it would make ad inventory available through Amazon's DSP. The partnership is a milestone in both companies' ad journeys— read more on the implications. And Goodby Silverstein & Partners named Sarah Thompson as its first-ever CEO. Go inside the reasons why. Dig deeper on the topics mentioned in this week's episode: ~The meaning of agency holding companies' changing power dynamics ~ Dentsu's strategy to stand out amid industry M&A ~ Behind the scenes of the updated "How Many Licks" campaign ~ Listen to Little Caesar's CMO talk sports marketing strategy

Sep 10

Greg Hamilton joins the Marketer's Brief Podcasts to talk about the chain's four years as an NFL sponsor.

Sep 5

Ad Age senior agency reporter Lindsay Rittenhouse goes inside the growing trend of brand-agency marriage counseling. Rather than jumping straight into a costly and time-intensive agency review, consultancies are increasingly suggesting services that evaluate the existing relationship, and potentially improve both the agency and brand's practices. Plus, Group Black is changing its name to Portrait Media Group. In an exclusive interview with Ad Age, co-founder Bonin Bough explained the reason as well as the company's future path. And one change for future CMOs is the rise of test-running roles before committing full-time. Read more on how to get noticed for interim marketing positions. Dig deeper on the topics mentioned in this week's episode: ~Inside brand-agency marriage counselling ~The stats on client-agency tenure ~ Google won't be forced to sell Chrome ~What Kraft Heinz's reorganization means for its future ~Keep up with the latest account reviews ~ Buy tickets to Ad Age's Business of Brands conference ~ Listen to Manscaped's CMO talk unconventional media strategies

Sep 3

Kertesz reflects on three years in the CMO role, including how media placements have become a form of creative messaging and how the DTC-born brand is embracing multichannel marketing. Plus, how the brand's "Send Face Pics Instead" went viral.

Aug 29

Ad Age reporters Erika Wheless and Gillian Follett break down the brand lessons from the recent Cracker Barrel and American Eagle dramas: How can marketers better prepare for social pushback, what to know about official brand responses and how the brand-consumer relationship is changing on social media. Plus, AI ad networks are beginning to emerge, which place paid content in chatbots such as ChatGPT. Dig into the debate between maintaining chat quality and monetizing the technology. And Svedka has resurrected its Fembot character in a plea for people to put down their phones and go out with friends. Dig deeper on the topics mentioned in this week's episode: ~The latest on the Cracker Barrel rebrand saga ~Refresh yourself on American Eagle's Sydney Sweeney campaign backlash ~Inside E.l.f. Cosmetics' Matt Rife social campaign ~Keep up with the latest account reviews ~ Buy tickets to Ad Age's Business of Brands conference ~ Listen to Hinge's CMO talk connecting with Gen Z

Aug 27

Jackie Jantos, Hinge's president and CMO, shares tips for winning with Gen Z and how Hinge has been able to see growth when other dating apps are seeing declines

Aug 27

Jackie Jantos, Hinge's president and CMO, shares tips for winning with Gen Z and how Hinge has been able to see growth when other dating apps are seeing declines

Aug 25

In Ad Age's Marketer's Brief podcast, CMX's Parbinder Dhariwal shares how CVS connects brands with health-focused shoppers to drive growth.

Aug 20

Ad Age Creativity Editor Tim Nudd reveals the creativity trends of 2025 so far, including the impact of AI on brand marketing, the resurgence of experiential activations and the secret to an effective modern Super Bowl campaign. Plus, data reveals the impact of AI search on brand's website visits—some categories are seeing a lift while others are staying flat. Dig deeper into the differentiators . And E.l.f. Cosmetics finds itself the latest subject of consumer scrutiny after partnering with controversial comedian Matt Rife. Find out where experts are saying the brand went wrong. Dig deeper on the topics mentioned in this week's episode: ~Tim's list of the top ads of 2025 so far ~Coca-Cola's AI-generated holiday campaign ~Google's not-so-good Olympics AI ad ~Walton Goggins' Doritos porn spoof ~ Apply to join Ad Age's Small Agency Network ~Keep track of agency account review s here

Aug 14

Ed Beadle, Honda VP of digital services and marketing, reveals how the automaker is getting more efficient with its marketing and how his background as a media strategist and Dungeons & Dragons Dungeon Master shapes his approach and leadership style.

Aug 6

Alvaro Luque talks tariffs, media mix and his guacamole recipe

Jul 30

Cash App targeted movie theaters for its recent campaign starring Timothée Chalamet

Jul 23

How the free-spirited light beer brand became Gallo's first beer investment

Jul 16

Creative Director Ryan Weaver talks about removing the stigma and increasing accessibility

Jul 9

CMO Vanessa Wallace talks about her 'fun, fast, furious first year' at the lingerie brand

Jul 2

Matt Graham talks AI and food and flavor trends on the latest episode of the Marketer's Brief Podcast

Jun 30

Rokt's Sophie Donoghue shares how AI and real-time targeting at the transaction moment help brands drive growth and performance in 2025

Jun 25

Nissan's U.S. CMO Allyson Witherspoon on the brand's comeback attempt and how she deals with burnout.

Jun 18

CMO Laura Jones talks about 90s-era prices, Super Bowl advertising and in-house agencies

Jun 11

Snap CMO Grace Kao talks sponsored snaps, AI and Cannes on the Marketer's Brief.

Jun 4

We take the temperature on the marketing job market with Michael Wright, founder of executive search firm Taligence. What industries are hiring? What is the future of the CMO role? Why are companies not hiring agency execs as CMOs? We cover that and more.

May 28

The company just debuted its first intimate care line

May 21

Stateside Brands President Matt Quigley discusses the fast-growing ready-to-drink brand.

May 14

Nothing's Hollie Bishop joins the Marketer's Brief podcast to discuss the importance of earned media when marketing its new phones.

May 7

CEO Jolie Weber joins the Marketer's Brief podcast to discuss the brand's partnerships and new look

Apr 30

Jerret West talks targeting, how the platform decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.

Apr 28

Roundel's Monique Perlmutter on scaling retail media through omnichannel strategy and trust.

Apr 23

CEO of Dropps was also CEO of Method during its early rise and looks to repeat success in green household products as the brand moves into retail stores.

Apr 16

CMO Robin Page talks about how Rowan has disrupted the in-person piercing experience

Apr 9

VP Aaron Dunford talks about moving from transactional to experiential

Apr 2

CMO Andrew Katz on expanding availability and withstanding new competition

Mar 26

CMO Paul Nugent talks about new initiatives including a campaign with Sydney Sweeney

Mar 19

Rachael Zaluzec, VW of America's senior vice president of customer experience and brand marketing, discusses VW's SNL partnership, integration marketing and customer service and how the brand is approaching EV marketing.

Mar 12

CMO Olga Suvorova joins the Marketer's Brief podcast to talk about creators and use cases for Galaxy AI

Mar 5

CMO Radhika Duggal on how data and testing guide quick decisions—and what the 2026 World Cup could mean for the league

Feb 26

CMO Nick Chavez joins the Marketer's Brief podcast to discuss the chain's customizable drinks and local media strategy

Feb 19

CMO Merit Tully discusses the 'Orange Country' reinvention, recalling the mighty Disney era—with a bite

Feb 12

VP of partnerships Nick Kelly on how the brand thinks about Big Game advertising and its strategy for Super Bowl LIX

Feb 5

Chief Corporate Brand Officer Lina Polimeni talks about how the brand differentiates itself in the crowded pharma market

Jan 29

Whimsical brand began a Valentine's Day push in late December

Jan 22

President of North America family care on refreshing the logo of a 100-year-old brand, the value of a brand where emotion comes naturally, and why he really isn't rooting for a bad cold and flu season.

Jan 15

CMO Jamie Gersch talks about product innovations from listening to customers

Jan 8

Aron North, Mint's strategic advisor and former CMO, outlines the brand's marketing approach on the Marketer's Brief podcast

Dec 18, 2024

Casey Lewis, author of youth trends newsletter After School, looks back on the most viral social media trends of 2024 and how they shaped brand marketing

Dec 11, 2024

Branding expert David Placek came on the Marketer's Brief podcast to discuss the dos and don'ts of naming AI products and services

Dec 4, 2024

Aba Blankson, chief marketing and communications officer of the NAACP, discusses the organization's largest advertising effort to date

Nov 27, 2024

Steven Tristan Young discusses growth of resale and role of Secondhand Sunday

Nov 20, 2024

Four-year-old brand strives to bridge the communication gap around female-focused health care

Nov 18, 2024

TransUnion's Marc Vermut shares how you'll maximize ad spend by speaking to the right people

Nov 13, 2024

Tara McRae talks about Puma's recent Olympics push and how the brand collaborates with partners such as Rihanna

Nov 6, 2024

Joanne Davis, author of the new book "How to Get Your Agency to Jump Through Brick Walls—Without Paying More," shares lessons learned over 24 years in the agency search consulting business, including how to create effective briefs and what do do in the face of executive turnover. She also gives her take on what the rise of project work means for the business.

Oct 30, 2024

Jason Miller, head of partnerships for Excel, on forging ties between brands, teams, and fans

Oct 28, 2024

VP Allyse Slocum explores the power of reviews, trust signals and insights in enhancing business performance

Oct 23, 2024

Beano Brain's Helenor Gilmour talks about why brands such as YouTube are resonating with Gen Alpha and how the group is different from Gen Z

Oct 16, 2024

Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.

Oct 9, 2024

Chief marketing officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open headphones

Oct 2, 2024

VP of Marketing Carol Best discusses brand purpose and changing consumer behavior

Sep 25, 2024

CMO David Sandstrom explains the fintech company's generative AI strategy and recent moves into traditional banking

Sep 18, 2024

Paul Basford of William Grant & Sons discusses marketing strategies and industry trends

Sep 11, 2024

CMO Kyle Watson talks healthy trends and strategic Gen Z marketing

Sep 4, 2024

CMO joins the Marketer's Brief podcast to discuss the chain's media mix and updated loyalty program

Aug 28, 2024

CMO Ilona Aman discusses Athleta's recent Olympics campaign and back-to-school shopping

Aug 21, 2024

GoGo Squeez CMO joins the Marketer's Brief podcast to discuss how these new consumers are helping the brand grow up and spur new products

Aug 14, 2024

The ice cream maker has had to balance is social justice views and being part of a packaged food giant

Aug 7, 2024

Chief marketer behind Lysol, Mucinex and Airwick describes how company is using AI to mine insights, measure media effectiveness and more.

Jul 31, 2024

Vinay Shahani, senior VP for U.S. sales and marketing at Nissan Americas, on recapturing the automaker's marketing edge and how it is approaching sports marketing.

Jul 24, 2024

Social media managers Kerrie Longo and Davis Miller talk about working with other brands, TikTok Shop, and what's next for Scrub Daddy.

Jul 17, 2024

COO Courtney Hirsch discusses brand deals and TV rights

Jul 10, 2024

Beauty brand's new campaign showcases endurance testing on its makeup products

Jul 3, 2024

CMO Jenn Garbach discusses the new work and how PNC competes with big budget bank rivals

Jun 26, 2024

Senior VP of Business Daniel Folkman breaks down the delivery brand's strategy, recent campaign efforts and where it sees growth

Jun 19, 2024

Ford Global Chief Marketing Officer Lisa Materazzo on how the automaker is staying flexible among EV slowdown and what it is doing to reach new audiences, including Gen Z.

Jun 12, 2024

Do influencers actually get to move for free these days? Piece of Cake Chief Marketing Officer Najah Ayoub has the answer to that question and many more influencer marketing queries.

Jun 5, 2024

Mercedes-Benz USA CMO Melody Lee on how the automaker is marketing EVs, hybrids and gas-powered SUVs at once as the electric market slows down. She also updates us on the brand's sports marketing approach.

May 29, 2024

Jenny Danzi discusses 'Better with Pepsi' campaign

May 22, 2024

Rachel Keeton discusses reviving the Project Pabst music festival, returning to growth, and drawing on the passion of PBR fans

May 15, 2024

Karen Riley-Grant talks about what's ahead for Vuori, including its media strategy, upcoming 10-year anniversary and store expansion

May 8, 2024

Global CMO Adrian Fung talks about AI tools, eBay's media review and generational trends

May 1, 2024

Marketers from the brand discuss its launch, Opill's new WNBA partnership and more.

Apr 24, 2024

JM Smucker's CMO joins the Marketer's Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.

Apr 17, 2024

Chief Growth Officer Lee Anne Grant talks about the company's evolution, new showroom and use of AI

Apr 10, 2024

Thomson Reuters CMO David Carrel discusses the news, legal, and tax brand's new logo, philosophy, and colors—and why now was the right time to roll them out.

Apr 3, 2024

Executive Creative Director Lindsay St. Clair talks about why approachability in a brand is important for young shoppers

Mar 27, 2024

'Emotional innovation' including a mental-health partnership will lift Happy coffee, Dubitsky says

Mar 20, 2024

CMO Joe Cano talks about the Amazon-owned brand's inclusive marketing and what's ahead for Zappos' anniversary

Mar 18, 2024

Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand's data strategy.

Mar 13, 2024

VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.

Mar 6, 2024

Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck's agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer's Brief podcast

Feb 28, 2024

After recently acquiring Radisson, the hotelier is integrating its marketing and technology

Feb 21, 2024

CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what's ahead

Feb 14, 2024

Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changing

Feb 7, 2024

Creative Director Kelly Warkentien talks about being more cost effective and flexible

Jan 31, 2024

The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.

Jan 24, 2024

Dr. Squatch had a Super Bowl ad three years ago, and while it's never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work.

Jan 17, 2024

New CMO breaks down his priorities and offers Super Bowl advice

Jan 10, 2024

Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.

Dec 20, 2023

CMO Fara Howard talks about the role of TikTok and AI for GoDaddy

Dec 11, 2023

Ad Age's E.J. Schultz and Adrianne Pasquarelli discuss Ad Age's annual ranking of the brands that excelled during the year, including three companies, one sports league and one person.

Dec 7, 2023

Under its first CMO, the brand is trying to engage new consumers and still drive loyalty with older fans

Nov 30, 2023

Joahne Carter, commercial leader of oral care at Kenvue, marketer of Listerine, talks about why the brand addressed the lack of Black professionals in dentistry.

Nov 15, 2023

The streamer's CMO Nicole Parlapiano is focused on building the platform's brand while competitors go for content trailers and sizzles.

Nov 8, 2023

Recess Founder and CEO Ben Witte discusses how the brand has tackled its recent product and retail expansion strategy

Nov 1, 2023

TBA Group CEO Guy Horner on the Las Vegas Grand Prix and how brands can connect to new fans across America.

Oct 25, 2023

The retailer has revamped its loyalty program and added more digital offerings following its Adore Me acquisition

Oct 18, 2023

After last year's meltdowns, the carrier is investing in technology and communications

Oct 11, 2023

Gary Osifchin, chief marketing officer and general manager of U.S. hygiene for Reckitt, talks about how he juggles performance marketing and brand building, won top honors for inclusive advertising for Lysol and Air Wick, and revamped his media team to reflect the growing role of retail media and e-commerce.

Oct 4, 2023

CMO Tim Ellis discusses influencers, social media and showing a more 'playful' side of the league

Sep 27, 2023

Evan Jones, chief marketing officer of Fender Music, discusses how he works to make the biggest and arguably most legendary brand in guitars even bigger. It's a tough job for a 77-year-old company whose Stratocaster has been a mainstay at least since Buddy Holly in the 1950s, used later by Jimi Hendrix, the Beatles and Bob Dylan among countless others.

Sep 20, 2023

Accessories label Susan Alexandra's founder Susan Korn joins the Marketer's Brief podcast to give us a behind the scenes look at how the brand's recent partnerships with companies such as Sweetgreen and New Balance came together.

Sep 13, 2023

Roxy Young, Reddit's chief marketing and consumer experience officer, talks about how advertisers such as Visit Myrtle Beach and Oatly are not afraid to leave the comments on; and her favorite debates on certain subreddits.

Sep 6, 2023

CMO Lisa Pillette talks about how Fossil is staying modern with new collaborations and marketing

Aug 30, 2023

Austin Leonard, head of sales for Sam's Club MAP, discusses getting a revamped retail media network off the ground, the value of third-party measurement in the business and the impact of letting brands re-target on the open web based on club store purchase data.

Aug 23, 2023

Applied Design's Brad Scott joins the Marketer's Brief podcast to talk about the challenges and benefits of including accessible elements in design

Aug 16, 2023

Ryan Babenzien, co-founder and CEO of Jolie, talks about why he made the decision to market his shower head brand as a beauty and wellness company.

Aug 9, 2023

Malibu marketing VP Matt Foley talks about playing to the brand's strengths, including two remakes of 'Escape (The Pina Colada Song)'

Aug 2, 2023

Spin Master's new CMO Jeremy Tucker talks about marketing brands such as Paw Patrol and what's ahead for the holiday season

Jul 26, 2023

Marissa Hunter, senior VP of Marketing for Stellantis North America, whose brands include Jeep, Ram, Chrysler, Dodge and FIAT, joins the pod to discuss the automaker's agency approach, how it views Twitter and Threads, and how brands must operate in today's politically charged environment.

Jul 19, 2023

Marketing Exec Kelly Colbert joins the Marketer's Brief to discuss the brand's recent 'Translators' campaign

Jul 12, 2023

Nick Scarpino, SVP of Marketing & Off-Premise Dining at Portillo's, talks data and the crucial role of social media

Jul 5, 2023

Mattel exec on brand collabs, Barbiecore and future spinoffs

Jun 28, 2023

Michael Smith discusses PepsiCo's new brand and its appeal to 'irreverent optimists'

Jun 21, 2023

Carla Dunham joined the DTC brand earlier this year and is already making marketing changes

Jun 14, 2023

VP and Head of Brand Jaclyn Ruelle talks about how Papa Johns tapped celebrities for its Doritos Cool Ranch Papadia campaign and how the brand attracts customers in a crowded category.

Jun 7, 2023

Chief Brand Officer Amy Smith talks about Toms' mental health awareness campaign and its Pride Month collection

May 31, 2023

Danone's VP of Greek yogurt and functional nutrition Surbhi Martin talks about how different yogurt brands are meeting consumer needs

May 24, 2023

New CMO Damon Burrell talks about Geico's marketing strategy amid insurance upheaval and why the gecko maintains his appeal

May 17, 2023

Cheryl Gresham, CMO and VP marketing for Verizon Value, discusses how her career led her to Verizon, and how the company avoids cannibalization among its many brands.

May 10, 2023

President Jamie Cygielman talks about reaching today's digitally savvy kids and their parents

May 3, 2023

Janique Helson, head of brand marketing at Volvo Car USA, on how women have not been equally portrayed in automotive marketing and what the brand has done to change that. Plus, she discusses Volvo's new approach to vehicle safety messaging.

Apr 27, 2023

Chief Marketing Officer DeLu Jackson on the brand's new creative platform, sports sponsorships and the new generation of home buyers

Apr 19, 2023

VP of Marketing Kate Boltin discusses the dairy co-op's growth strategy

Apr 12, 2023

Chief Brand Officer Laurie Lam on where e.l.f. has found success and what comes next

Apr 5, 2023

Dove Global Chief Marketing Officer Alessandro Manfredi talks about why the Campaign for Real Beauty works after all these years, because it's not trying to tack an unrelated cause onto the brand. And he describes his "hype allergic" approach to AI and other tech trends.

Mar 29, 2023

Surabhi Pokhriyal, Chief Digital Growth Officer of Church & Dwight, discusses her company's new take on the Chief Marketing Officer role and how it's looking to thrive during inflationary times by focusing on Arm & Hammer's value.

Mar 22, 2023

CMO Elliott Bundy on how the insurance and fintech player jump-started awareness

Mar 15, 2023

We continue our monthly look at purpose ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. This episode explores ads from Volvo, Kraft as well as some transportation work. And more.

Mar 8, 2023

Lush's Chief Ethics Officer Brandi Halls discusses the challenges of corporate activism, and how the brand has navigated marketing without social media.

Mar 1, 2023

Group officer Masahiko Nakasuji talks about customer engagement, in-store events and sustainability

Feb 22, 2023

CMO Devika Mathrani talks about becoming a health care brand that goes beyond the doctor's office

Feb 15, 2023

Many marketers talk about purpose, but one company, PurposeBuiltBrands, actually put the word in its name three years ago. Part of that comes from the 60-year-old company's growing focus on eco-friendly products through its Green Gobbler brand. But the company, and the purpose, go beyond that as VP-Marketing Jon Ballante discusses in this podcast.

Feb 8, 2023

Super Bowl ad predictions and analysis from Ad Age Editor Jeanine Poggi, Chief Technology Reporter Garett Sloane and News Editor E.J. Schultz.

Feb 1, 2023

CMO Tim Hackbardt discusses a 'massively competitive' menu

Jan 30, 2023

We continue our monthly look at purpose ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. This episode explores M&M's Super Bowl stunt and a 'subvertising' move by climate activists that targets BMW and Toyota.

Jan 25, 2023

Former P&G CEO reflects on a new book about his former boss and mentor John Smale, including Smale's impact on global expansion, P&G's legendary collaboration with Walmart and the corporate diversity policy. Plus, he recalls how they bonded over their views on a really bad presentation by former P&G ad agency Y&R.

Jan 18, 2023

Lorraine Barber-Miller, chief marketing officer of Philips, talks about how she re-organized the 3,000 marketers of the global health, wellness and grooming company as a digital-first, omni-channel, data-driven organization.

Jan 11, 2023

Penny Brook, chief marketing and experience officer, talks about branding with purpose

Jan 4, 2023

CMO Karen Riley-Grant talks TikTok, conscious consumerism, live shopping and the metaverse

Dec 14, 2022

Steven Grasse, founder of Quaker City Mercantile agency, on his unique approach to making and marketing booze.

Dec 7, 2022

Clorox Co. CMO Eric Schwartz talks about his company's bumpy journey from pandemic to inflationary price spikes and his own move from general management.

Nov 30, 2022

Executive Creative Director Mariota Essery discusses how DoorDash is elevating its marketing through Superette, its new in-house creative studio.

Nov 16, 2022

Purpose marketing expert Thomas Kolster breaks down a winning campaign from Mentos that involves raccoons and a couple losers from P&G and HSBC. Plus, how BrewDog crashed the World Cup.

Nov 9, 2022

Father-and-son advertising leaders Jo and Jordan Muse talk about the state of DE&I progress and future of multicultural marketing.

Nov 2, 2022

Sonic is synonymous with drive-thrus, but for its newest campaign the fast feeder takes a step away from the drive-thru, at least visually, as it plugs the crave-a-bility of its food. CMO Lori Abou Habib discusses the new approach, as well as what it is like to work for parent company Inspire Brands.

Oct 26, 2022

CMO Alex Griffin discusses On's marketing, its subscription shoe program and what's ahead in 2023

Oct 19, 2022

Global Brand President Tom Waldron talks about recent initiatives for the 75-year-old denim brand as well as the enduring appeal of cowboy culture

Oct 12, 2022

CMO Elizabeth Rutledge talks about new campaigns and cardholder perks

Oct 5, 2022

In this interview, Sean Riley, aka the chief executive dude, and Ryan Meegan, chief marketing officer, talk about secrets of their success, the unusual way they selected new agency Curiosity with help from former P&G executive Pete Carter, what it's like working with Mark Cuban, and why clogged sewer lines won't slow them down.

Oct 3, 2022

In our latest look at purpose ads, Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising, explains why Heineken and Lidl scored with environmental efforts—and how Apple missed the mark with its "Dear Apple" watch ad. Plus, we discuss Patagonia's bold new move.

Sep 28, 2022

Melissa Waters talks about a new campaign and how the brand is educating workers and organizations

Sep 21, 2022

Brand exec talks about showing up in unexpected places and what the Serial podcast did for the brand

Sep 14, 2022

Bodybuilder-turned marketer Ryan Hughes joins the pod to talk about Ghost, a 6-year-old supplement brand that recently got into the energy drink business with help from Anheuser-Busch. Ghost takes a fun approach to the powder and energy drink sector, including with co-branded products via deals with Oreo, Sour Patch Kids and Warheads. Hughes also talks about the brand's move to take fans behind the curtain with a video series called Behind the Brand.

Sep 7, 2022

Harris Beber, CMO of Google-owned traffic navigation app Waze, updates us on the brand's go-to-market strategy, including how it has come back from tough times in the early days of the pandemic. The brand is leaning into music integrations with the likes of Netflix, including a recent partnership with the streamer's "Sea Beast" movie. Beber also updates us on its deals with big events like the Tour de France, which includes data exchanges meant to reduce traffic congestion.

Aug 31, 2022

VP of Marketing Nancy King talks about what works and doesn't work for the home-sharing brand

Aug 29, 2022

Purpose marketing expert Thomas Kolster breaks down a winning campaign from a German nonprpofit and a couple losers from Mercedes and Luftansa. Plus, how brands should prepare for World Cup.

Aug 24, 2022

John Sheldon, CMO of SmileDirectClub, the teeth straightening and whitening brand, details how the company is altering its go-to-market strategy, including with new technology that allows users to initiate treatment plans by simply taking a picture of their teeth with a smartphone.

Aug 17, 2022

Brian Irving, VP of marketing at Meta Reality Labs, is attempting one of the biggest marketing pitches in history ... selling the public on virtual, augmented and mixed reality, and getting them to adopt the metaverse.

Aug 10, 2022

New top marketer David Corns discusses how the brand is innovating amid industry fluctuations

Aug 3, 2022

CMO Kristin Patrick talks about modernizing the brand during back-to-school season

Jul 27, 2022

CMO Stacey Pool discusses why the fast-casual chain sought a different way to express 'different' in a still challenging environment for restaurants

Jul 20, 2022

TopGolf is winning both hard core golfers and casual fans with its high tech driving ranges and entertainment and food options. The brand's CMO, Geoff Cottrill, joins the pod to discuss its marketing strategy and growth plans.

Jul 18, 2022

In the latest installment of our purpose marketing series, Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency, shares tips on environmental marketing.

Jul 13, 2022

Karin Timpone discusses a game plan around courting new baseball fans, including big events like the upcoming All-Star Game

Jul 6, 2022

Remi Kent is focusing on new ways to connect emotionally with younger consumers

Jun 29, 2022

Marketing executive Heather Bennett talks about how the brand is dealing with inflation, connecting with Gen Z and Gen Alpha, and boosting the crafting-tech trend

Jun 22, 2022

Brent Miller, who has what appears to be a unique role in marketing as senior global director of LGBTQ+ equality for P&G, talks about how the company is approaching marketing to the community strategically and staying the course despite pushback in legislatures nationally on LGBTQ+ rights.

Jun 15, 2022

Alice Milligan talks about integrating E-Trade and how the brand is messaging its customers

Jun 8, 2022

Once quite literally left for dead, A&W Restaurants has fought back behind clever and efficient campaigns and is now turning toward scientific solutions, Liz Bazner, senior marketing director, tells the Marketer's Brief podcast

Jun 6, 2022

We look at how brands are approaching LGBTQ+ advocacy with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency.

Jun 1, 2022

Accenture Chief Marketing and Communications Officer Jill Kramer on the rebranding of Accenture Interactive to Accenture Song. Jill also explains Accenture's metaverse consulting approach. And we get into why she thinks B2B marketing is more exciting than ever. Plus, we hear how she decluttered Accenture's marketing dept.

May 25, 2022

Founder Sam Calagione discusses the evolution of one of craft brewing's biggest successes—and why young consumers want something other than what's in their parents' refrigerators

May 18, 2022

Behr's Global CMO Jodi Allen talks about DIY millennials and why a paint brand needs an NFT.

May 11, 2022

Kathy Parker, chief marketing officer for Patron and Grey Goose at Bacardi Limited, takes us behind the marketing strategies for the tequila and vodka brands. That includes how Grey Goose tapped Paris Hilton for a Grammys promotion that included an NFT and what Patron is doing to ride the rising popularity of Formula One.

May 4, 2022

Katie Williams, U.S. chief marketing officer of GSK Consumer Health, which soon will be an independent company called Haleon, on how the company is managing the transition.

May 2, 2022

With this episode we kick off a new monthly series looking at purpose marketing with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. We start with a look at Earth Day campaigns, and also examine Hellmann's ongoing campaign against food waste.

Apr 27, 2022

Senior VP Cara Pratt on how the image and purpose of retail media is moving beyond promotions, agencies and brand marketers are getting more involved, and flipping the funnel

Apr 20, 2022

CMO Ed Plummer talks about a recent e-commerce campaign with Charles Barkley, women's sports integrations and what marketing lies ahead.

Apr 13, 2022

Mark Eamer, formerly with Amazon, is now driving brand consistency at online pet retailer Chewy

Apr 6, 2022

The veteran marketer and new CMO of the New York Mets discusses the convergence of baseball and advertising from international opportunities to sponsor patches on uniforms

Mar 30, 2022

Sofia Colucci, Global Marketing VP for Miller brands at Molson Coors, updates us on the Miller's moves in the metaverse, how it is using creative ways to collect first-party data and its multicultural marketing approach, including its partnership with J Balvin.

Mar 23, 2022

Chief Brand Officer Kevin Keith discusses the fitness chain's upcoming classes with music curated by DJ Steve Aoki, its "More Life" marketing campaign, competition and more.

Mar 16, 2022

In this week's episode of the Marketer's Brief podcast, McKinney Group Strategy Director Justin Davis discusses the agency's annual food trend forecast, saying aroma-based marketing, metaverse promotions and sea vegetation will play a role in a food world awakened to global crises

Mar 9, 2022

CMO Lauren Weinberg talks about Square's marketing, expanding overseas and the new Block parent name

Mar 2, 2022

Danone's Surbhi Martin on breaking away from the conventional 'bite-and-smile' with a strong turn toward sports and fitness

Feb 23, 2022

Hassan joins Marketer's Brief to outline her priorities

Feb 16, 2022

We get the story behind Carvertise, which strikes deals with drivers of rideshare cars for vehicle ads. The firm is on track to reach $20 million in ad sales and works with brands ranging from Netflix to DoorDash, while leveraging a network of some 550,000 registered drivers. Co-founder Greg Star reveals the secrets behind car ads that pop and explains what makes for a successful entrepreneur.

Feb 7, 2022

Ad Age journalists dissect what to expect during the ad industry's biggest day of the year, including early themes emerging as brands begin to release their ads.

Feb 2, 2022

The Association of National Advertisers recently launched a probe of programmatic media buying, and unlike such efforts in the past, has hired an investigative firm to follow the money. Even so, ANA CEO Bob Liodice says the goal isn't to find wrongdoing or get the Justice Department involved. He also talks about signs of hope for industry social media regulation and better marketer-agency relations.

Jan 26, 2022

The head of marketing at the high-performance brand talks about athlete partnerships, a recent rebrand and the Super Bowl.

Jan 19, 2022

Testimonials from 'regulars' and a love song from a superstar superfan, is bringing the casual restaurant chain back from the pandemic blues.

Jan 12, 2022

Rafik Lawendy shares plans for the newly acquired Planters brand.

Jan 5, 2022

Brian Povinelli, senior VP at the hotel chain, talks about Marriott's first NFT collection, how people are traveling, and what the omicron variant means for hospitality.

Dec 22, 2021

Danielle Brown discusses a new campaign for Pepperidge Farm's Milano brand.

Dec 15, 2021

Ad Age reporters break down our annual Marketers of the Year list, a ranking of 10 companies with business results driven by breakthrough advertising and smart strategic thinking. We dig into why each company made the list, which includes a few surprises.

Dec 8, 2021

The secrets of maintaining a healthy relationship in the C-suite from the top marketer at Pernod Ricard, Pam Forbus, and the woman who hired her, CEO Ann Mukherjee, who is a former CMO.

Dec 1, 2021

Albertsons' Kristi Argyilan talks about the evolution of shopper marketing and shifting consumer behavior amid product price increases.

Nov 17, 2021

EBay's head of fashion Charis Marquez talks about consumer behavior amid supply chain issues and what the online marketplace has in store for holiday

Nov 10, 2021

Marketing exec Erika White discusses Affirm's new holiday campaign, consumer adoption, and where the brand might show up in 2022.

Nov 3, 2021

The newest Roomba robot vacuum cleaner is so smart it can learn how to navigate floors, remember specific rooms and even detect and avoid pet waste. Kiran Smith, CMO of parent company iRobot, joins the pod to detail how the brand is going to market, including with a new campaign that gives the revolutionary vacuum a personality.

Oct 27, 2021

New CMO Dhanusha Sivajee talks about expanded offerings and digitizing Angi's customer experience

Oct 20, 2021

Samantha Maltin, executive VP and chief marketing officer of Sesame Workshop, discusses how the nonprofit covers topics including racial justice on "Sesame Street," and shares details on its new collaboration with Stephen Curry's Curry Brand.

Oct 13, 2021

Flavors are making their way onto new dishes such as Mapo beans rather than tofu, or pecorino cheese and pepper topping potatoes, not just Cacio e pepe pasta. Claire Conaghan, associate director at Datassential, joins Marketer's Brief to discuss food trends including fall favorite pumpkin spice and how Thanksgiving recipes might evolve this year.

Oct 5, 2021

CMO Marissa Jarratt talks about new marketing partners such as Philly band Froggy, changing consumer behavior and the possibility of a pumpkin spice latte-flavored Slurpee.

Sep 29, 2021

Vinay Shahani, VP marketing at Lexus, talks about luxury car marketing trends and how the brand is trying to appeal to younger buyers, including with a new campaign that looks more like a music video than a traditional ad. He also shares how and why Lexus started using TikTok earlier this year.

Sep 22, 2021

Army Enterprise Marketing CMO Major General Alex Fink shares how a sophisticated data practice and next-gen talent are fueling successful recruitment strategies at the largest and oldest branch of the U.S. Military.

Sep 15, 2021

Co-founder Jacq Tatelman talks about how the brand doubled its sales this back-to-school season and other expansion efforts, including a collab with Target.

Sep 8, 2021

Marissa Freeman, the chief marketing officer of Union Square Hospitality Group, discusses ways the industry can use data to improve experiences for diners, how the company's restaurants are marketing safety messages, and other plans including new restaurant openings.

Sep 1, 2021

Cars.com VP and former Hyundai CMO Dean Evans discuss why he made the move to the online marketplace and how the brand is targeting in-market buyers. Plus, he weighs in on how the industry-wide vehicle shortage could affect marketing and he offers opinions on why automakers might be relying too much on TV advertising.

Aug 25, 2021

The CEO of research company MotivBase offers a primer for brands on changing purchase behavior brought on by the pandemic.

Aug 18, 2021

Signet Jewelers' Jamie Singleton talks about digitizing the jewelry buying experience, new consumer connections and the future of Signet's mall-based stores.

Aug 11, 2021

Established brands such as Oscar Mayer are getting overhauls as Kraft Heinz looks to connect with today's consumers. Jess Vultaggio, head of strategy and development for the meal foundations and coffee unit at Kraft Heinz, joins Marketer's Brief to discuss some of the company's latest efforts.

Aug 4, 2021

CMO Deena Bahri talks about the brand's recent initiatives and the ways in which it is connecting with next-gen shoppers.

Jul 28, 2021

Craig Brommers, CMO of American Eagle, talks about a new digital clothing line and how social commerce is enticing Gen Z.

Jul 21, 2021

Andy England, CMO of liquor marketer Phillips Distilling, joins the pod to discuss a wave of innovation he is unleashing for brands including UV Vodka, Prairie Organic Spirits and Revel Stoke Whisky. Moves include using special packaging that turns colors under certain conditions and a new vodka brand specially made to be stored in the freezer. The former MillerCoors marketer also shares why Revel Stoke is taking an irreverent marketing approach that specifically targets males.

Jul 14, 2021

We take a look at how the newest Major League Soccer team, Charlotte FC, is building fan buzz and luring corporate sponsorships ahead of its debut next year. Joining us is the club's president, Nick Kelly, who joined the franchise after overseeing sponsorships for Anheuser-Busch.

Jul 7, 2021

Food marketer McCormick hops on social media trends and produces content quickly thanks in large part to the team led by Alia Kemet, VP of creative and digital marketing. She shares details on a new product launch and how the marketer is saving millions by doing more work in-house.

Jun 30, 2021

Behind the city of Chicago's moves to spread awareness about vaccine marketing to Black and Brown audiences, including using outreach to barbershops and faith communities. Joining the pod to discuss are Michael Fassnacht, the city's chief marketing officer who formerly ran FCB Chicago, and Michelle Flowers Welch, chairman/CEO of Chicago-based agency, Flowers Communication Group.

Jun 23, 2021

CMO Janice Tennant talks about how the footwear brand is marketing with diversity in mind to make the outdoors more welcoming to women and minorities.

Jun 16, 2021

Athletes Unlimited runs leagues in softball, volleyball and lacrosse that are upending traditional pro sports model with a player-first mentality that extends into marketing. CEO Jon Patricof joins the pod to explain the philosophy, which includes a heavy reliance on content marketing.

Jun 9, 2021

Ken Muench, the chief marketing officer of Yum Brands and chief strategy officer of Collider Lab, discusses marketing strategies that can improve business results and shares ideas from the new book he co-authored with former Yum Brands CEO Greg Creed.

Jun 2, 2021

Carvel Ice Cream Chief Marketing Officer and VP Nicolle DuBose discusses famous items including crunchies and Fudgie the Whale cakes, and what's next for the 87-year-old chain.

May 27, 2021

Head of Marketing Peggy Ang on connecting with gamers through showdowns with celebrities

May 19, 2021

Chief Marketing Officer Christina Smedley talks about the trading app's new ad campaign, financial influencers, and GameStop gains.

May 12, 2021

Kellogg Co. Chief Growth Officer Monica McGurk discusses how the company is working to reach consumers in new ways as the food industry undergoes massive change.

May 5, 2021

Jinal Shah of furniture rental brand Feather talks about a renewed focus on the share economy and sustainability amid the pandemic.

Apr 28, 2021

Campbell Snacks Chief Marketing Officer Janda Lukin shares insights behind a TikTok challenge for Goldfish featuring NBA players that garnered 9 billion views, and other ways the kid-focused cracker aims to reach older snackers including a limited-time flavor.

Apr 22, 2021

Kristin Connelly, Overwatch League VP and Head of Marketing, joins 'Marketer's Brief' podcast to talk about new digital tech advancements to combat the pandemic's negative effect on in-person competitions and the league's strategy for the future of live gaming events.

Apr 14, 2021

Mayra Rivera, USAA's CMO, talks about marketing messaging and the channels the insurer is using to expand.

Apr 7, 2021

Barbara McHugh, MLB's senior vice president of marketing, joins the pod to update us on how the league is approaching the new season, including its Twitch-filled outreach to young fans.

Mar 31, 2021

Volta Charging, which operates EV charging stations, is building an ad network by pitching brands to run messaging on the 55-inch digital displays on the stations. Chief strategy officer Drew Lipsher joins the pod to talk about why he thinks the company's network is a lot different than gas station advertising.

Mar 24, 2021

American Express Travel's Audrey Hendley talks about new travel trends and what's on the road to recovery.

Mar 17, 2021

Chris Paquette of DeepIntent, a health care advertising technology company, talks about how brands can build trust with consumers.

Mar 10, 2021

Wendy's Chief Marketing Officer Carl Loredo shares how the NCAA sponsor and new No. 2 U.S. burger chain is preparing for March Madness and discusses other plans, from gaming to chicken sandwiches.

Mar 3, 2021

CMO Aron North joins the 'Marketer's Brief' podcast to talk about embracing fear and just how much brand owner Ryan Reynolds is part of the creative process.

Feb 24, 2021

Daniel Reilly, VP of brand and product management, talks about building Staples' brands, changes in demand for office supplies and what's ahead.

Feb 17, 2021

Jimmy John's, known for its "Freaky Fast" delivery, is telling more of a brand story. Chief Marketing Officer Darin Dugan joins Marketer's Brief to discuss the brand's first Super Bowl campaign and how product introductions are spicing up the menu.

Feb 10, 2021

Ad Age journalists break down the Big Game ad winners and losers.

Feb 3, 2021

The Knot's Kristen Maxwell Cooper talks about Zoom ceremonies, a customer hotline and what trends will last.

Jan 28, 2021

Ad Age's E.J. Schultz, Jeanine Poggi and Jessica Wohl discuss what's different heading into advertising's biggest day, such as big players sitting out the game, newcomers eager for the spotlight and whether humor is hitting the right note after 2020

Jan 20, 2021

Behind the rise of star-backed alcohol brands with . Larry Waks, a partner with Foley & Lardner LLP, who is known inside his law firm as the "attorney to the stars." We also talk about his involvement in the drive-in movie space and how the pandemic has lifted the once-forgotten category.

Jan 13, 2021

NerdWallet's CMO talks about the brand's new campaign and how money needs have shifted amid COVID-19

Jan 6, 2021

As one of the nation's biggest pizza chains, Little Caesars is far from small. Chief Marketing Officer Jeff Klein joins Marketer's Brief to discuss how the chain is taking on a fictional Big Pizza brand in a new campaign, its timely addition of delivery, its 2020 Super Bowl spot and more.

Dec 30, 2020

In this encore episode, Ad Age reporters discuss the 2020 lineup of America's Hottest Brands and look back at some picks from previous years.

Dec 23, 2020

In this encore episode, Cheryl Bachelder, one of Ad Age's inaugural Women to Watch, discusses how she went from marketing to general management and the advice she has for leaders during the pandemic.

Dec 16, 2020

Newly appointed Chief Commercial Officer Gretchen Saegh-Fleming talks fitness marketing

Dec 10, 2020

We break down our annual Marketers of the Year list, topped by TikTok

Dec 2, 2020

Applebee's CMO Joel Yashinsky joins Marketer's Brief to discuss how the brand changed its plans due to the coronavirus pandemic, from pulling media spending early on to finding a way to send some birthday cheer via Twitter.

Nov 25, 2020

Alison Payne, VP of marketing for Heineken USA who oversees the beer importer's Mexican brands, updates us on what the company is doing to boost its ecommerce presence as the pandemic continues to alter beer shopping behavior. We also talk about Heineken's aggressive innovation pipeline, which includes new seltzers, and why the marketer is taking a test and learn approach that involves rolling out new products first in select cities.

Nov 18, 2020

New Chief Brand Officer Nikki Neuburger talks about the brand's recent Mirror acquisition, new creative AOR Droga5 and what's ahead.

Nov 11, 2020

Bill Tine, VP of marketing at King Arthur Baking Company, joins Marketer's Brief to discuss how the company is trying to build on the rapid success it has seen in 2020, its 230th year in business.

Nov 5, 2020

CMO Ryan Scott talks product trends, holiday marketing and thoughtful gifting

Nov 3, 2020

CMO Norman de Greve talks about areas of focus for CVS amid changing consumer behavior.

Oct 20, 2020

The Association of National Advertisers' biggest conference is being held remotely due to COVID-19. ANA CEO Bob Liodice joins Marketer's Brief to discuss how the event is being run this year and the appetite he sees for future in-person events.

Oct 20, 2020

Neuro Insight's Pranav Yadav talks about what consumers really want to see in ads now and through the holidays.

Oct 7, 2020

Chris Bellinger, VP of creative and digital, Frito-Lay North America, joins Marketer's Brief to discuss the snack maker's internal agency and his earlier time on the agency side—which included Doritos' "Crash the Super Bowl" and even a scary moment in a cage with a shark.

Sep 30, 2020

The VP of marketing at the nonprofit discusses the switch to virtual races and how NYRR is now beginning smaller in-person events

Sep 23, 2020

Domino's Pizza, like its smaller rivals, has grown substantially this year thanks in large part to people placing more orders during the coronavirus pandemic. In the second quarter, for example, Domino's U.S. same-store sales jumped 16.1 percent. Kate Trumbull, VP of advertising and Hispanic marketing at Domino's, discussed those topics and others during the Ad Age Next Food & Beverage Conference.

Sep 16, 2020

The CMO and co-founder of RV rental site Outdoorsy discusses consumer travel trends and how the Great American Roadtrip is still thriving, despite chillier temps.

Sep 9, 2020

Russell Barnett, managing director and chief marketing officer of My/Mo Mochi Ice Cream, joins the podcast to discuss the trajectory of the L.A.-based premium frozen novelty brand, which aims to exceed $300 million in annual retail sales in the next couple of years.

Sep 2, 2020

Brad Hiranaga, chief brand officer of General Mills North America, discusses how the company is meeting new demand for packaged food and using marketing to support racial justice.

Aug 26, 2020

Nicole Sander, VP of partnerships at Camp, talks about how new brand partnerships and out-of-store offerings are carrying the retailer into the holiday season.

Aug 19, 2020

From breakfast to snacking, the coronavirus pandemic has altered how people eat. Jen Bentz, chief client officer at Mintel, joins Marketer's Brief to discuss how trends in the food industry have evolved and what to expect going forward.

Aug 12, 2020

Paige Steers of real estate giant JLL discusses what trends, including working from home, curbside pick-up in malls, and new office safety, mean for real estate and the office of the future.

Aug 5, 2020

Sonic President Claudia San Pedro discusses the chain's updated look, new marketing featuring diners who aren't the Two Guys, and how its drive-in model has been a benefit during the pandemic.

Jul 29, 2020

Ad Age's Adrianne Pasquarelli, E.J. Schultz and Jessica Wohl discuss the 2020 lineup of America's Hottest Brands and look back at some of last year's picks.

Jul 22, 2020

Lisa Checchio, chief marketing officer of Wyndham Hotels & Resorts, discusses how the 20-brand company is responding to the pandemic, and what travel trends are here to stay.

Jul 15, 2020

Pernell Cezar, co-founder and CEO of BLK & Bold, discusses how the brand is working to keep up with demand due to rising interest in Black-owned businesses and people having more coffee at home during the pandemic.

Jul 8, 2020

Tim LeBel, Mars Wrigley's chief Halloween officer, joins Marketer's Brief to discuss how the big candy selling season is expected to look in 2020 as COVID-19 forces the industry to pivot.

Jul 1, 2020

Anthony Marino, ThredUp's president, discusses resale trends, why brands are lining up to partner with the company, and how it feels about social media ads.

Jun 24, 2020

Greg Revelle, chief marketing officer of Kohl's, joins Marketer's Brief to discuss how the retailer is reopening its stores, why it's focusing on digital marketing, and how back-to-school will be different this year.

Jun 17, 2020

Tia Mattson, executive VP of enterprise marketing and communications, dishes on the National Restaurant Association's efforts to reinvigorate the dining out experience, including an upcoming campaign from The Richards Group.

Jun 10, 2020

Maryellis Bunn, co-founder and CEO, talks about the changes the Museum of Ice Cream made following the lockdowns and how the brand is participating in the protests for racial equality.

Jun 3, 2020

Chief Brand Officer Sarah Beddoe joins Marketer's Brief to discuss Main Event's shift to virtual events during the pandemic and how it is communicating changes such as socially-distant laser tag as it reopens.

May 26, 2020

Ad Age's E.J. Schultz, Adrianne Pasquerelli and Jessica Wohl discuss how brands are adapting sponsorships during COVID-19, why gardening is rising and golf, napkins and American cheese are coming back. Plus, the latest on the chicken sandwich marketing wars.

May 20, 2020

Amy Errett, the founder and CEO of Madison Reed, discusses her company's swift rise in orders, getting products from Italy during the pandemic and how she is preparing for the future when customers return to salons.

May 13, 2020

Nick Street, VP of global integrated marketing at Vans, breaks down what the streetwear brand is doing, from donating shoelaces for face gear to collaborating with artists.

May 6, 2020

Richard Dickson, president and COO of Mattel, joins Marketer's Brief to discuss how the toymaker is creating new content for parents and kids and thanking front-line heroes with collectibles.

Apr 29, 2020

Fernando Machado, global chief marketing officer of Restaurant Brands International, discusses how brands such as Burger King have altered their marketing tactics due to COVID-19 and what they can take away from this moment.

Apr 22, 2020

In the latest episode of the Marketer's Brief Podcast, Ad Age's E.J. Schultz, Adrianne Pasquarelli and Jessica Wohl discuss how the pandemic is hitting industries like restaurants, retail and insurance, and in what ways brands are reacting. They also take a look at what lies ahead.

Apr 15, 2020

Cheryl Bachelder, one of Age Age's inaugural Women to Watch, discusses how she went from marketing to general management and the advice she has for leaders during the coronavirus pandemic.

Apr 8, 2020

Clayton Reid, CEO of travel marketing firm MMGY Global, talks about what travel brands should be doing now to handle the coronavirus pandemic and how to prepare for the future.

Apr 1, 2020

The co-owner and co-founder of the Alinea Group and founder and CEO of reservations system Tock joins Marketer's Brief to discuss how he helped his own restaurants and others pivot from high-end dining to to-go operations to stay afloat during the pandemic, and what he sees in the industry's future.

Mar 25, 2020

Consumer psychologist Kit Yarrow explains what messages will and won't work amid the coronavirus outbreak. Plus, what strategies consumers can use to restore consumer confidence.

Mar 20, 2020

An update on the latest marketing news surrounding the pandemic, including how coronavirus response ads from Guinness and Ford are being received. Ad Age's E.J. Schultz, Jessica Wohl and Adrianne Pasquarelli discuss that, plus a surprisingly optimistic ad spending forecast. We also take a look at how restaurants and retailers are handling the coronavirus crisis. Be sure to check out AdAge.com for our continuing coronavirus coverage.

Mar 18, 2020

Ad Age is closely following the impact novel coronavirus is having on marketers. In the latest episode of the Marketer's Brief podcast, Ad Age's E.J. Schultz, Adrianne Pasquarelli and Jessica Wohl discuss some of their latest findings. Be sure to check out AdAge.com for our continuing coronavirus coverage.

Mar 11, 2020

Mike Haracz joins Marketer's Brief to discuss his path toward becoming a chef, his tenure at McDonald's, promoting Wendy's breakfast, gaming, and his go-to spices.

Mar 4, 2020

Amanda Hesser, CEO of Food52, talks about how the company is expanding into new areas and how the brand's audience drives the business.

Feb 26, 2020

Jason Sorley, brand Director for whiskey at Diageo, on how Seagram's 7 is reaching out to Middle America with marketing that takes on the pretentiousness surrounding cocktail culture.

Feb 19, 2020

Proven Skincare uses artificial intelligence to create tailor-made products for individuals. Ming Zhao, the CEO and co-founder of the startup, joins Marketer's Brief to discuss why skin care is so trendy and how technology enters the equation.

Feb 12, 2020

Patty Trevino, senior VP of brand marketing at CKE Restaurants Holdings Inc., dishes on the new "Feed Your Happy" campaign from 72andSunny New York, which is working on Carl's Jr. and Hardee's again after a hiatus.

Feb 5, 2020

Hyatt is incorporating more wellness into its offerings for guests and employees. Mia Kyricos, the first global head of wellbeing at Hyatt, joins Marketer's Brief to discuss new partnerships and initiatives to enhance the brand.

Jan 29, 2020

TrueCar, which runs an app connecting car buyers to dealers, wants to lure more millennials and women. Chief Brand Officer Lucas Donat breaks down how it is going about it with a new campaign, logo update and website overhaul.

Jan 22, 2020

Craig Erlich of experiential marketing agency George P Johnson on the changes coming to the Detroit auto show—which is moving from January to June—and how auto brands can seize on the new format.

Jan 15, 2020

Ad Age's Jessica Wohl, Jeanine Poggi and E.J. Schultz on the early trends emerging in advance of advertising's biggest day of the year.

Jan 8, 2020

How does a health club stand out amid all the wellness campaigns in January? Jeremy Tucker, the new chief marketing officer at Planet Fitness, joins Marketer's Brief to discuss what he calls the brand's Super Bowl.

Dec 18, 2019

Laura Lashley, national education manager for Seedlip, which bills itself as the world's first non-alcoholic distilled spirits brand, talks about the brand's origins and its plans for Dry January.

Dec 9, 2019

We discuss and dissect our ranking of the 10 companies and brands that marketed their way to the top in 2019.

Dec 4, 2019

Jack in the Box is working on everything from esports and movie partnerships to a possible new tagline as it tries to stand out as "the curly fry in a world of regular fries," says Adrienne Ingoldt, senior VP, chief brand and experience officer. She discusses the brand's recent efforts and plans for 2020 on Marketer's Brief.

Nov 27, 2019

Pepsi's marketing VP Todd Kaplan talks about the decision to lean into the phrase "Is Pepsi OK," and why he thinks Cardi B is a perfect fit for the brand. Plus, we try pin him down on what Pepsi has planned for the Super Bowl.

Nov 20, 2019

Does Black Friday still matter? What about Cyber Monday? Which holiday ad campaigns are creating buzz? Ad Age reporters discuss this and more in this week's holiday-themed pod.

Nov 13, 2019

Yin Rani, the new CEO of MilkPEP, joins Marketer's Brief to discuss how the milk marketing organization responds to an onslaught of non-dairy competition and how her prior roles at Campbell Soup and at agencies prepared her for the role.

Nov 6, 2019

Kirsten Lynch, chief marketing officer at Vail Resorts, which oversees 37 resorts across three countries, on how Vail is using data-driven marketing to create personalized experiences for resort visitors. We also talk about what effect global warming might have on the ski season.

Oct 30, 2019

Alegra O'Hare, the new CMO at the Gap, joins Marketer's Brief to discuss the brand's holiday campaign and marketing trends.

Oct 23, 2019

Martin Renaud joins Marketer's Brief to discuss how Mondelēz International has reworked its marketing team and why digital media is such a crucial part of its diet.

Oct 16, 2019

Behind the beer industry's push to lift the category, which has lost ground to wine and spirits.

Oct 9, 2019

Digging into the California Consumer Privacy Act with Eric Babel, CEO of TrustArc, a privacy compliance consultant, including how a real estate tycoon jumpstarted the regulation.

Oct 2, 2019

Ad Age reporters on what to expect at this week's gathering of the Association of National Advertisers in Orlando.

Sep 25, 2019

Stephanie Csaszar, Kind's manager of nutrition strategy and insights, discusses its new marketing against synthetic dyes and the snack maker's broader communications plan around health and wellness.

Sep 18, 2019

Online glasses retailer Zenni recently teamed up with the San Francisco 49ers to promote its eyewear. Sean Pate, Zenni's brand communications officer, discusses why teaming up with the sports industry makes sense for the brand and the other areas where it plays to get its low-priced eyewear in people's minds.

Sep 11, 2019

Scott Tannen, founder and CEO of direct-to-consumer bedding brand Boll & Branch, talks about the company's plan to accelerate growth through a recent private equity investment, how sustainability factors into the brand's marketing message, and why selling on Amazon matters.

Sep 4, 2019

Ad lawyer Jeff Greenbaum on why regulators could soon be tightening rules on "Made in the USA" marketing claims, plus what consumer protection authorities are monitoring during the deal-ridden back to school shopping season.

Aug 28, 2019

Buffalo Wild Wings Chief Marketing Officer Seth Freeman dishes on marketing such as tv spots and a football prenup, updated food and why he says watching games at the chain beats sitting in his man cave.

Aug 21, 2019

Although DraftKings offers its users the option to bet on soccer, basketball and NHL games, the NFL season is by far its biggest moneymaker. "This is our Black Friday," Tom Goedde, CMO at DraftKings says, adding that the company brought creative in house "to keep up with the speed of our sports content – whether that's the latest trade, injury or odds line changing."

Aug 14, 2019

Chief Marketing Officer Jay Livingston dishes on how Shake Shack reaches customers with little paid marketing, its plans for a new veggie product and its delivery partnership with Grubhub.

Aug 7, 2019

Vinoo Vijay, CMO of the tax prep giant, on what he is doing to get ready for tax season, why the brand is sitting out the Super Bowl and how it is leaning into personalized marketing.

Jul 30, 2019

Partners & Napier quizzed more than 1,100 U.S. adults about their eating habits. CJ Gaffney, the ad agency's director of planning, joins Marketer's Brief with a first discussion of some of the findings.

Jul 24, 2019

Adrian Parker, VP Marketing for Patron and Grey Goose, on the vodka's new marketing approach and why Patron is the Lady Gaga of tequila.

Jul 16, 2019

Victor Lee joins Marketer's Brief to discuss the evolution of its no B.S. message and taking the brand further beyond the bars that put it on the map.

Jul 9, 2019

Dan Sanborn spent 16 years at Diageo overseeing its entertainment marketing. Now he's at Wheelhouse Labs, whose holdings include Kimmelot, a content and development company launched last fall by Jimmy Kimmel. Dan talks about his new gig and gives his take on ways to get brands plugged into pop culture.

Jul 3, 2019

Pizza Hut Chief Brand Officer Marianne Radley dishes on the new use of the old red roof logo with a bit of a modern touch and other ways the 61-year-old chain is trying to reconnect with past diners and entice new ones.

Jun 24, 2019

Ad Age reporters detail what brands are making waves in 2019, from a tiny collectible toy maker to a cannabis purveyor.

Jun 19, 2019

Active players can now appear in beer ads during games. Nick Kelly, head of sports marketing for Anheuser-Busch, talks about what this means for Bud Light, while dishing on the brewer's overall sports marketing strategy.

Jun 14, 2019

This episode of Marketer's Brief features a roundtable of Ad Age marketing journalists breaking down what brands should know heading into this year's festival.

Jun 4, 2019

Charlie Chappell, Hershey Co.'s head of media, chats about the company's decision to boost its marketing with Twitch, as well as the overall appeal of digital platforms that are becoming more popular, especially with younger consumers.

May 28, 2019

Tony Palmer joins us at the unofficial start of the summer and shares why he left the Fortune 500 executive life to pursue a passion project: making a sunscreen that's safe for reefs and people that doesn't show up on skin like the mineral ones he used growing up in Australia.

May 21, 2019

Greg Guidotti, general manager of Ferrara Candy Co.'s non-chocolate business, discusses new products including Wonder Woman ropes and the tailwinds he sees in the candy industry even as people say they want to eat healthier.

May 14, 2019

As the chief marketing and communications officer at Feeding America, Catherine Davis is using knowledge from her prior roles at agencies and brands to help the organization modernize its outreach. She joins Marketer's Brief to discuss the differences of working at a non-profit, misconceptions about hunger in America and where organizations can innovate to grow their reach beyond traditional media.

May 7, 2019

Since joining Freshly as chief marketing officer in January, Mayur Gupta has quickly added to the company's internal marketing team, hired an agency and brought the idea of data-inspired marketing to the forefront. He joins Marketer's Brief to discuss the direct-to-consumer brand's strategy, including bringing out more products.

Apr 30, 2019

Allyson Witherspoon joins Marketer's Brief to chat about the road to her new position as VP of marketing communications and media at Nissan North America, including her move from the agency side to the client side, and how she got the most out of two international postings.

Apr 24, 2019

Executive recruiter Richard Sanderson of Spencer Stuart weighs in on why CMOs aren't getting board of directors appointments. He also updates us on CMO tenures and whether it still makes sense to get an MBA.

Apr 17, 2019

Michael McGoohan, CMO Performance Health, on how the company created a consumer brand out of Biofreeze, a pain relief gel that was once only distributed via health practitioners.

Apr 9, 2019

Kevin George, the new CMO at Harvest Health and Recreation, one of the largest vertically integrated cannabis companies in the U.S., on the opportunities and challenges of marketing marijuana.

Mar 27, 2019

Ad lawyer Linda Goldstein joins us to discuss the rise in false advertising lawsuits and what brands do to avoid trouble. We will also talk about legal pitfalls in the subscription-based marketing business.

Mar 25, 2019

Electrify America, a subsidiary of Volkswagen Group, is overseeing a 10-year, $2 billion investment on zero-emissions vehicle technology and awareness. The group's marketing director, Richard Steinberg, discusses what it is doing to help nudge the EV sector into the mainstream, including how charging stations might create branding opportunities.

Mar 25, 2019

In a 20-year marketing career with Anheuser-Busch, Bob Lachky oversaw some of the most memorable ad campaigns in beer, including "Whassup," the Budweiser Frogs and Real Men of Genius. Lachky, now a consultant, joins us to talk about the brewing marketing war between his old company and MillerCoors over corn syrup, and why Lachky thinks the beer industry has lost its way.

Mar 25, 2019

Iconic brands are struggling to remain relevant in today's food industry. More evidence came with Kraft Heinz's recent $15 billion asset write-down. We examine the fallout and why Kraft's fall could be good for ad agencies.