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Why the transaction moment is the new frontline for performance marketing - Ad Age Marketer's Brief - Podfriend
June 30, 2025
Why the transaction moment is the new frontline for performance marketing
Ad Age Marketer's Brief
14m
About this episode
Rokt's Sophie Donoghue shares how AI and real-time targeting at the transaction moment help brands drive growth and performance in 2025
Episode Webpage →