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Behind the creation of Hi-Chew's first mascot - Ad Age Marketer's Brief - Podfriend

Behind the creation of Hi-Chew's first mascot

October 16, 2024

Behind the creation of Hi-Chew's first mascot

Ad Age Marketer's Brief

About this episode

Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.

Episode Webpage →