DraftKings bets big on first-ever in-house campaign as NFL season looms

Although DraftKings offers its users the option to bet on soccer, basketball and NHL games, the NFL season is by far its biggest moneymaker. "This is our Black Friday," Tom Goedde, CMO at DraftKings says, adding that the company brought creative in house "to keep up with the speed of our sports content – whether that's the latest trade, injury or odds line changing."