
Trial Lawyer Nation
Michael Cowen·205 episodes
Michael Cowen and his guests explore critical topics distinctive to the legal profession - specifically focusing on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.
Why listen
Trial Lawyer Nation gives plaintiff lawyers a practical look inside real trial work, from jury strategy and discovery to firm operations and mindset. Host Michael Cowen talks with trial lawyers, consultants, and legal operators who break down verdicts, courtroom choices, and the business systems behind a stronger practice. It is especially useful for attorneys who want specific tactics instead of abstract legal-career advice.
Series(2)
Episodes
In this episode of Trial Lawyer Nation, Michael Cowen sits down with Dennis "DM" Meador to discuss how lawyers can use podcasting as a powerful tool for business development, client acquisition, and thought leadership. Drawing from his own experience building a successful podcast and personal brand, Dennis shares practical strategies for creating content that resonates with audiences, establishes credibility, and generates meaningful professional opportunities.Dennis "DM" Meadorthelegalpodcastnetwork.comLet's Connect on LinkedInhttps://www.linkedin.com/in/dennismeador/
In this episode, Michael Cowen shares his comprehensive approach to trial preparation, including logistics, mental mindset, and the role of AI in legal research. He discusses practical tips for trial readiness, managing stress, and leveraging technology to improve efficiency.Sonia RodriguezPartner & Attorneysonia,[email protected]
In this episode of Trial Lawyer Nation, Jay Madheswaran discusses Eve, a breakthrough legal AI transforming how plaintiff lawyers manage cases. He shares how Eve rapidly analyzes medical records and legal documents with high accuracy, streamlines legal workflows, and helps attorneys focus more on strategy and client service. We also explore how Eve prioritizes data security, reduces AI errors, and is designed specifically for the legal profession.
In this episode, Natanya Brooks shares how creativity, authenticity, and bold experimentation transformed her trial practice and helped her connect more deeply with juries. From a life-changing experience to developing unconventional courtroom strategies, she explains how trusting your instincts and embracing vulnerability can lead to powerful results.You’ll learn practical ways to break courtroom monotony, use engaging visuals and storytelling, and deliver arguments that truly resonate. If you’re ready to think differently and stand out, this episode will inspire you to push boundaries and elevate your approach.
In this episode, trial lawyer Michael James recounts how he transformed a challenging case with a hung jury and missing evidence into a courtroom success. With only 20 days to prepare, Michael navigated legal hurdles, leveraged storytelling, and adapted his strategy to secure a favorable outcome. This episode offers valuable insights into resilience, strategic thinking, and the power of a beginner’s mind in the courtroom, making it a must-listen for attorneys facing tough cases.
In this episode, legal legend John Romano reveals the timeless principles that keep attorneys passionate and unstoppable — no matter how the legal landscape shifts. From building unbreakable client relationships to mastering case preparation with strategic checklists, Romano shares practical insights backed by over 52 years of extraordinary experience. Discover how embracing teamwork, technology, and genuine care can transform your practice and your life.John [email protected]://romanolawgroup.com/
In this episode, Michael Cowen, Malorie Peacock, and Blake Brunkenhoefer explore the challenges and strategies involved in a recent $38 million verdict trial concerning a bus crash and trucking negligence. They discuss the complexities of coordinating a multi-lawyer case, managing jury selection in a diverse community, and the importance of live testimony and technology in trial execution. The conversation highlights the significance of ethical practice, effective communication, and understanding community dynamics in achieving successful outcomes. The episode also promotes the Big Rig Bootcamp, offering further learning opportunities for lawyers interested in trucking law. This discussion provides valuable insights and practical advice for navigating complex legal challenges.Blake [email protected]
In this episode of Trial Lawyer Nation, host Michael Cowen speaks with Chris Earley, a successful personal injury lawyer from Boston. They discuss Chris's journey from starting with nothing to building a thriving law practice, the importance of referral partners, and the power of saying no to cases that don't fit. Chris shares insights on time management, marketing strategies, and the significance of establishing core values within a law firm. They also touch on the role of technology in enhancing efficiency and the value of networking through conferences and podcasts. The conversation emphasizes the importance of personal growth, communication with clients, and the need for lawyers to give themselves permission to design their practices according to their values and goals.
In this episode of Trial Lawyer Nation, Michael Cowen and Sonia Rodriguez discuss innovative techniques for gathering information during the discovery process. They emphasize the importance of thinking outside the box and utilizing both traditional and non-traditional sources to build a strong case. The conversation covers various methods for researching defendants, the use of public records and FOIA requests, creative approaches to witness depositions, and the value of networking with other lawyers. They also highlight the significance of subpoenas and the insights that can be gained from former employers.
In this episode, Michael Cowen and Malorie Peacock kick off 2026 by discussing their New Year's resolutions and strategies for achieving them. They emphasize the importance of setting specific, actionable goals and the role of accountability in personal and professional growth. Michael shares his approach to maintaining focus on goals by understanding the 'why' behind them, while Malorie talks about her intentions for the year, focusing on presence and gratitude. Together, they explore how balancing personal and professional life can lead to greater fulfillment and success.
In this episode, Michael Cowen and Sonia Rodriguez reflect on the past year's key lessons, emphasizing the importance of maximizing case value, the role of AI in legal practice, and the significance of clear communication and consistency within a law firm. They discuss how AI has been a game-changer in processing information and finding consistencies in data, despite its imperfections. The conversation also highlights the need for clarity in communication with team members and the benefits of maintaining consistency in work practices.
In this special episode, we revisit some of the most impactful moments from Trial Lawyer Nation in 2025. From high-stakes verdicts and trial strategies to leadership, personal growth, and the importance of sharing lessons with others, these clips showcase the preparation, credibility, and insight that define great lawyers. Tune in for a year’s worth of memorable conversations and practical takeaways.
SummaryIn this episode of Trial Lawyer Nation, Michael Leizerman shares insights from his experience winning an $82.1 million verdict in a challenging motorcycle accident case. He discusses the importance of credibility, the dynamics of working with a legal team, and the strategies used to connect with jurors. Leizerman emphasizes the need for compassion in the courtroom, the effective use of visuals and metaphors, and the significance of framing the case to resonate with jurors. He also reflects on the fears he faced during the trial and how he navigated them to achieve a successful outcome.Michael Leizermanhttps://truckaccidents.com/lawyers/michael-leizerman/
In this episode of the Trial Series, hosts Michael Cowen and guest Malorie Peacock delve into the intricacies of cross-examining defense medical personnel. They share personal anecdotes and strategies for effectively challenging the credibility of defense medical experts in court. The discussion highlights the importance of storytelling in trials and how to leverage medical records and expert testimonies to build a compelling case. Malorie Peacock offers insights into her approach to cross-examination, emphasizing the need to focus on key points and avoid getting lost in unnecessary details.
In this episode of Trial Lawyer Nation, host Michael Cowen is joined by Nicholas Liakas, a New York attorney, and Jessica Brylo, a trial consultant. They discuss a challenging case involving a young man who suffered severe injuries at a train station. The episode delves into the complexities of the case, including the defense's claim of attempted suicide, the strategies employed to counter this narrative, and the importance of jury selection. Nicholas and Jessica share insights on trial preparation, the significance of credibility, and the art of closing arguments, highlighting the "Man in the Black Suit" technique that helped secure a $23 million verdict.Nicholas Liakas-Liakas Lawhttps://liakaslaw.com/our-attorneys/nicholas-liakas/Jessica Brylo- Trial [email protected]://www.trialdynamics.net/
In this episode of "Trial Lawyer Nation," Sonia Rodriguez interviews Michael Cowen, delving into his journey from a background skeptical of personal injury law to becoming a passionate advocate for clients. Michael shares his initial reluctance, influenced by family views against lawsuits, and how working part-time for personal injury lawyers during law school changed his perspective. He discusses the autonomy and meaningful work he found in personal injury law compared to corporate litigation, and his drive to ensure clients receive the same representation as major corporations. Michael also reflects on personal growth, the importance of therapy, and fostering a supportive, inclusive law firm culture. The conversation highlights his love for the art of law, storytelling in trials, and the satisfaction of mentoring young lawyers.
In this episode of Trial Lawyer Nation, Michael Cowen and Malorie Peacock discuss the effective examination of treating doctors in trial settings. They emphasize the importance of concise and persuasive direct examination techniques, the necessity of understanding medical terminology, and the critical role of establishing causation through expert medical opinions. The conversation provides practical insights into preparing for depositions, structuring witness testimony, and ensuring that jurors can easily follow the medical aspects of a case.
In this episode of Trial Lawyer Nation, host Michael Cowen interviews David Craig, a seasoned truck accident lawyer from Indianapolis. They discuss David's journey into truck accident law, the unique challenges of these cases, and the importance of knowledge and mastery in the field. David shares insights from interviewing truck drivers, the role of rapid response teams in preserving evidence, and effective strategies for transitioning from a referral-based practice to direct consumer marketing. He also offers valuable advice for aspiring truck accident lawyers, emphasizing the importance of education, trial experience, and building relationships within the industry.
In this episode of Trial Lawyer Nation, Michael Cowen and Natalie Arledge delve into the complexities of a challenging legal case that resulted in a remarkable $1.7 million verdict. They discuss the strategic decisions, overcoming liability challenges, and the importance of trusting the jury. Join them as they share insights and lessons learned from navigating this intricate legal journey.
In this episode of Trial Lawyer Nation, Michael Cowen sits down with Todd Tracy, a powerhouse attorney in automotive product liability. Todd shares his journey from defending car manufacturers to fighting for crash victims. They dive into what it takes to spot and win vehicle defect cases, and Todd stresses how important it is for lawyers to work together and share resources to get the best results. He breaks down the top five types of cases worth pursuing—like seat back failures and missing center airbags—and talks about the challenges, costs, and rewards of handling these complex cases. From deep investigations to strong teamwork, this conversation is packed with tips for getting justice in automotive defect cases.
In this episode of Trial Lawyer Nation, host Michael Cowen sits down with renowned jury consultant Robert Hirschhorn. Robert shares his journey from criminal defense attorney to pioneering jury consultant, and how he and his partner, Cathy Bennett, helped transform the field. He introduces Verdict Hub, an AI-driven platform making jury research more accessible for personal injury lawyers, and discusses the role of AI in trials, blending data with human intuition, and what’s ahead for tech in the courtroom.Robert Hirschhorn | Jury and Trial Consultant/Attorneyhttps://www.cebjury.com/https://verdicthub.ai/
In this episode of Trial Lawyer Nation, host Michael Cowen sits down with partner, Malorie Peacock to introduce a new trial series focused on effective trial tactics. They discuss the concept of the '30-Minute Witness'—the practice of limiting witness testimonies to 30 minutes or less to maintain jury attention. They emphasize the importance of preparation, simplifying case elements, and using visuals to make testimonies more engaging and persuasive. Michael and Malorie also share tips on handling expert qualifications, video depositions, and using physical objects as demonstratives. This approach aims to keep juries engaged, awake, and entertained to secure favorable outcomes.
When host Michael Cowen and partner Sonia Rodriguez represented a high-earning tech executive who returned to work after a traumatic brain injury, they leaned on this strategy: “Trust the people that knew her before and after over any paid expert.” Compelling before-and-after stories, strategic witness testimony, and visual evidence helped Michael and Sonia demonstrate real damages—even when their client appeared to have "recovered" on the surface. The jury awarded $8.5 million for their client.Submit questions for the "Ask Michael and Malorie Anything" segment by emailing Michael.Featured GuestName: Sonia RodriguezAbout: Sonia has represented only plaintiffs for nearly 20 years. She practices in the areas of personal injury trial and appellate law. Firm: Cowen | Rodriguez | Peacock Connect: LinkedInConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.<h
These cases are “righteous,” explains host Michael Cowen, “because when a tractor trailer is backing across the roadway, it is very difficult for oncoming traffic to see the trailer in time to stop.” He and trial partner Laura Pazin Porter recently resolved just such a case, in which their clients’ father died after striking an 18-wheeler that was backing across a highway at night. Laura describes how she established trust with the grieving family members, and Michael reveals how he channeled his “Just Keep Swimming” mantra during adverse rulings. Together, they achieved a confidential settlement right before closing arguments.Michael and Malorie welcome listener questions for a new "Ask Michael and Malorie Anything" feature. To submit a question, email Michael.Featured GuestName: Laura Pazin PorterAbout: Laura has over 20 years of experience in civil litigation, complex litigation, civil trial, and appellate law. She has participated in cases across multiple states and has been recognized as a "Texas Rising Star" by Thomson Reuters.Company: Cowen Rodriguez PeacockConnect: LinkedInConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the b
In 2023, an American Bar Association report revealed that 81% of lawyers who use social media use LinkedIn. “That sounds like a huge number, but I guarantee you they don't maximize their use of the platform,” Delisi Friday says to host Michael Cowen. The founder of First Call Friday, Delisi trains lawyers how to get the most out of LinkedIn and other marketing strategies. Tune in for her pro tips, including her coaching Michael, in real time, on how to improve his LinkedIn headline.Michael and Malorie welcome listener questions for a new "Ask Michael and Malorie Anything" feature. To submit a question, email Michael.Featured GuestName: Delisi FridayAbout: Delisi has 20 years of marketing experience in the legal industry, including B2B marketing, CLE event planning, brand recognition, client engagement, podcast management and analytics, and direct mail marketing. She founded First Call Friday in 2025 to help law firm owners create legal marketing and business development strategies for attorney case referrals. Company: First Call Friday | Facebook | InstagramConnect: LinkedIn | FacebookConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or <a
Receptionist-turned-litigator Juishree Samant got a masterclass right after law school when she worked in pre-litigation, convincing potential clients to hire the firm and resolving around 500 cases. “It puts you in a position where you're comfortable picking up the phone no matter who it is you're talking to, whether that be the client, whether that be adjuster, opposing counsel,” she explains in this conversation with her boss and host Michael Cowen. Now an associate at Cowen Rodriguez Peacock, Juishree recounts her unique path and shares how she navigated her career transitions. Next up: handling depositions on her own, driving an 18-wheeler at the Academy of Truck Accident Attorneys, and attending the firm’s Big Rig Boot Camp on July 10.Michael and Malorie welcome listener questions for a new "Ask Michael and Malorie Anything" feature. To submit a question, email Michael.Featured GuestName: Juishree SamantAbout: Juishree started her legal career in 2016 as a receptionist. She later served as a paralegal and then went to law school. Today, she is an associate in commercial litigation.Company: Cowen Rodriguez PeacockConnect: LinkedInConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this <a href="https://triall
Like a true crime thriller, the story of a gas station's tragic indifference unfolds as Michigan attorneys David Christensen and Sarah Kime share with host Michael Cowen how they secured a $9.5 million verdict after a clerk refused to call 911 for a stabbing victim. Shocking surveillance footage revealed the underage employee's callousness as the 30-year-old customer bled to death outside the store. Despite having only non-economic damages, the duo's masterful trial preparation—including expert testimony, focus groups, and compelling family witnesses—convinced jurors of the gas station's liability for failing to train the overnight employee.Michael and Malorie welcome listener questions for a new "Ask Michael and Malorie Anything" feature. To submit a question, email Michael.Featured GuestsName: David ChristensenAbout: David began his legal career handling corporate legal matters but later became interested in personal injury law. He worked at a large firm for about two decades before branching out on his own, founding Christensen Law in 2014.Name: Sarah KimeAbout: Sarah is the managing partner at Christensen Law, where she recently celebrated her 12th anniversary. She has been working alongside founder David Christensen since 2009, partnering on major trials to advocate for accident victims.Company: Christensen LawConnect: LinkedIn | Instagram | Facebook | YouTubeConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, <a href="https://www.instagram.com/triallawyernation/" rel="noopene
"We want our technology to create a better experience for clients and employees, not just one more extra task to do every day," says Leon Dacbert, a lawyer and chief technology officer at Begum Law Group. Leon joins host Michael Cowen to share his experience transitioning from server-based case management software to cloud solutions. Drawing from his personal journey of selecting, implementing, and customizing legal software, Leon offers practical guidance on avoiding costly mistakes, ensuring smooth transitions, and using technology to genuinely improve client care rather than simply adding administrative burden.Michael and Malorie welcome listener questions for a new "Ask Michael and Malorie Anything" feature. To submit a question, email Michael ([email protected]).Featured GuestName: Leon DacbertAbout: Leon advocates for those who have suffered injuries such as through car crashes or slip-and-falls. He is also the firm’s chief technology officer, where he pushes the boundaries of technology in the legal industry.Company: Begum Law Group on LinkedIn | Instagram | Facebook | YouTubeConnect: LinkedInConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or <a href="https://www.you
"Seeing is believing. When people actually see something rather than just hearing someone talk about it, it makes a huge difference," host Michael Cowen says of the impact of live demonstrations in personal injury cases. In this segment of “Ask Michael and Malorie Anything,” Michael and partner Malorie Peacock reveal how real-world demonstrations can make complex principles understandable to jurors, why they're more effective than animations, and when to invest in this powerful trial strategy. Click here to learn about the firm’s Big Rig Boot Camp on July 10.Featured GuestName: Malorie PeacockAbout: A name partner at Cowen Rodriguez Peacock, Malorie represents clients who have been injured by the negligence of others. Her experience includes working on commercial vehicle, trucking, and wrongful death cases. Company: Cowen Rodriguez PeacockConnect: LinkedIn | X | Facebook | Instagram | YouTubeConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this <a h
In 1977, when attorney advertising became legal through the Bates decision, Harlan Schillinger spotted an opportunity that would pioneer an entire industry. In this episode, the self-described "grandfather of legal marketing" shares insights from his nearly five decades of experience with host Michael Cowen. While emphasizing television's enduring power, Harlan explains how social media and digital strategies have transformed legal marketing, creating both challenges and opportunities. Harlan and Michael explore why authenticity and compassion must remain central to any successful legal marketing approach.Featured GuestName: Harlan SchillingerAbout: Known as the "grandfather of legal marketing," Harlan entered the field in 1977 following the Bates decision that allowed attorney advertising. With nearly five decades of experience, he pioneered television advertising for attorneys and has helped countless law firms develop effective marketing strategies.Company: Harlanschillinger.comConnect: LinkedIn | Facebook Connect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely ef
Host Michael Cowen welcomes back visual trial strategist Amy Hall for a discussion about her work helping lawyers connect with juries through visual displays. As she explains, people remember more of what they see than what they just hear – which makes visuals an important tactic in the courtroom. Her strategy focuses on guiding her clients to distill a case so that they display only important points on visual elements like timelines. Michael and Malorie welcome listener questions for a new “Ask Michael and Malorie Anything” feature. To submit a question, email Michael.Featured GuestName: Amy HallAbout: Amy is a visual trial strategist with over 18 years of experience helping trial lawyers create compelling visual presentations. Her background in graphic design and experience across various industries, including the gambling industry, gave her unique insights into decision-making, emotions, and attention that she now applies to litigation strategy.Company: Visual Trial Strategy | Trial Strategy AcademyConnect: LinkedInConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names
In the first installment of their new “Ask Malorie and Michael Anything” feature, host Michael Cowen and colleague Malorie Peacock tackle eight questions from listeners. They offer strategies and tips on topics ranging from launching a career as a personal injury lawyer, to navigating a traumatic brain injury case, to managing doubts about an expert witness.Have a question for Michael and Malorie? Email Michael.Featured GuestName: Malorie PeacockAbout: A name partner at Cowen Rodriguez Peacock, Malorie represents clients who have been injured by the negligence of others. Her experience includes working on commercial vehicle, trucking, and wrongful death cases. Company: Cowen Rodriguez PeacockConnect: LinkedIn | X | Facebook | Instagram | YouTubeConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers, notew
Brian Glass started his career at a firm that competed with his father’s, Ben Glass Law. Today, he’s a partner at the firm, where he and his father have carved out their own practices and roles.Brian visits with host Michael Cowen to share insights about what he’s learned as the firm’s integrator who manages budget, salaries, bonuses, marketing, or anything in the “integrator box.” Tune in for his strategies on building client trust, balancing multiple responsibilities, and assigning accountability.Michael and Malorie welcome listener questions for a new “Ask Michael and Malorie Anything” feature. To submit a question, email Michael.Featured GuestName: Brian Glass | LinkedInAbout: Brian focuses his practice on personal injury and also helps run the firm. He is a thought leader on the topic of building great businesses. Company: Ben Glass LawConnect: LinkedIn | Facebook | Instagram | YouTube | X Connect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or <a href="https://www.youtube.com/channel/UCci37cdurTLrKudxeFzHEVg" rel="noopener noreferrer" target="_blan
When it came time to name his book, Jason Hennessey left nothing to chance. Anyone searching for “law firm SEO” would find his agency, videos, and his book: “Law Firm SEO.” “I'm dominating that keyword, and it's all by design.”With host Michael Cowen, Jason defines words in the digital marketing dictionary like “SEO” and “LSAs.” He pulls back the curtain on the Google algorithm. And he describes strategies to get the phone to ring. His main advice for lawyers is to take action. As an example, he congratulates Michael for his idea to send videos to potential referrals. “And as a result of that, you are able to post those large checks on social media because you're building these new referral partners. But what if you didn’t take action?”Michael and Malorie welcome listener questions for a new “Ask Michael and Malorie Anything” feature. To submit a question, email Michael.Featured GuestName: Jason HennesseyAbout: Jason is an entrepreneur, internationally recognized SEO expert, speaker, author, podcast host, and business coach. Click here to order his “Law Firm SEO” book for free.Company: Hennessey Digital Connect: LinkedIn | Facebook | X | InstagramEpisode Highlights [03:03] What is SEO? It stands for “Search Engine Optimization,” and it’s not taught in school. Jason began his SEO education while working as a DJ in college.[05:03] “Law Firm SEO”: Michael wrote this book to empower lawyers so they’re not taken advantage of by a huckster promising to get them on page 1 of Google.[11:56] The Competition: Google has made it harder for personal injury marketing over the years. While firms could generate leads with advanced SEO strategies, “it’s not as easy anymore,” Jason observes.[16:39] It’s the Optics: Jason out
South Carolina PI attorney Dirk Derrick joins host Michael Cowen for an in-depth discussion about Dirk’s innovative approach to focus groups. By prioritizing truth-seeking and empowering clients through data-driven decisions, Dirk’s team uses focus groups to maximize case values. Plaintiffs’ attorneys who want to learn more are invited to request access to his podcast, “The Appraisers,” where other plaintiffs’ attorneys share case studies from their focus groups.Featured GuestName: Dirk DerrickAbout: Dirk’s firm, Derrick Law Firm Injury Lawyers, has nearly 30 attorneys practicing in 10 locations across South Carolina. He has obtained information from 10,000 South Carolinians and watched 700 focus group juries deliberate. He partners with data scientists to develop a proprietary interactive database to analyze the data. Company: Derrick Law Firm Injury Lawyers Connect: LinkedIn | Facebook | X | YouTube | InstagramConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or <a href="https://www.youtube.com/channel/UCci37cdurTLrKudxeFzHEVg" rel="noopener noreferrer" target="_blan
Rarely does a personal injury client walk in the door with a clean medical history. Aches, pains, complaints, chiropractic visits – “it’s just the reality of life,” says Sonia Rodriguez, host Michael Cowen’s colleague at Cowen Rodriguez Peacock.In this conversation, Sonia and Michael discuss the art of strategically managing personal injury cases that involve preexisting conditions and subsequent incidents. Tune in for their insights about leveraging prior medical history, collateral witnesses, and creative tactics to secure successful outcomes.Featured GuestName: Sonia RodriguezAbout: Sonia Rodriguez, a native of San Antonio, Texas, is a partner at Cowen Rodriguez Peacock. She has represented only plaintiffs for nearly 20 years, focusing on personal injury trial and appellate law. Beyond her practice, Sonia supports important civic and community causes, including the Young Women’s Leadership Academy and the SAISD Foundation.Company: Cowen Rodriguez PeacockConnect: LinkedIn Connect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge
Three decades as a trial lawyer; 30 trials; more than $3 billion in verdicts and settlements; thriving practices: Ask Mike Alder how he does it, and his answer is simple. “Take a cold shower and make your bed.”Make your bed, every day, because it teaches the discipline a trial lawyer needs. Prefer a warm shower? Take a cold one anyway, because stepping outside your comfort zone prepares a trial lawyer for dealing with stressful situations.In this wide-ranging conversation with host Michael Cowen, Mike reflects on the personal habits (meditating on a spiked mat) and professional strategies (doing small disciplines over time) that have contributed to his success. Tune in to learn his equation for excellence, recipe for losing your life, and daily routines. They’ve taken years to develop, “but now, I’m cooking with gas, and that is what it takes.”Featured GuestName: Mike Alder About: Mike is owner and senior trial attorney at AlderLaw, a leading Los Angeles firm that represents plaintiffs in personal injury, business torts, and employment litigation cases. He pursues all cases on behalf of his clients who have suffered injustices.Company: Alder Law | LinkedInConnect: LinkedIn | YouTube | Instagram | TikTok | Email Connect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this <a href=
“If you’re a lawyer listening to this podcast and you manage anybody,” says Malorie Peacock, “I think you can find some value in some of the stuff that we’re going to talk about.”What Malorie and host Michael Cowen talk about is effective law firm leadership, and the “stuff” includes strategies for building a culture of accountability without workplace drama. Borrowing insights from Cy Wakeman’s revolutionary books, they share personal and professional experiences that they’ve applied as leaders.Featured GuestName: Malorie PeacockAbout: A name partner at Cowen Rodriguez Peacock, Malorie represents clients who have been injured by the negligence of others. Her experience includes working on commercial vehicle, trucking, and wrongful death cases. Company: Cowen Rodriguez PeacockConnect: LinkedIn | X | Facebook | Instagram | YouTubeConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the lega
Host Michael Cowen chats with Darryl Isaacs of Isaacs & Isaacs Personal Injury Lawyers about personal branding and marketing. Darryl shares his journey from starting his practice in Kentucky to becoming a widely recognized figure in personal injury law across several states, with his own trademarked nickname: “The Hammer.” From television advertisements to digital platforms, Darryl discusses his experience with a range of marketing tools. Ultimately, though, he suggests that any marketing must be aligned with a lawyer’s authentic, unique voice.Want to learn more from Darryl? Call his cell. Featured GuestName: Darryl IsaacsAbout: Nicknamed “The Hammer,” Darryl Isaacs smashes through delays, red tape, and tactics that insurance companies use to keep from paying what their clients deserve. His practice focuses on auto accidents, commercial vehicle and truck accidents, and wrongful death cases.Company: Isaacs & Isaacs Personal Injury LawyersConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.Produced and Sponsored by <a href="https://lawp
“I think it’s more than just the pinky,” Teana Overton says of her client’s injury from a trip-and-fall. In fact, the pinky bone shattered, requiring surgery and limiting the client’s way of life.Teana and Drew Gilliland join host Michael Cowen to discuss how they won $1.8 million for the plaintiff. Their behind-the-scenes description of the case highlights how they developed a strong relationship with the client and how they welcomed witness testimony that made her relatable to the jury. They also recall a “scary” moment when the defense motioned for a mistrial. Tune in to learn the twists and turns of the story.Featured GuestsName: Teana OvertonAbout: Teana is a first-generation college graduate and, more recently, a first-generation law school graduate. An associate at the Nick Schnyder Law Firm, she is a hardworking advocate for clients in underserved and underrepresented communities. Company: Nick Schnyder Law FirmConnect: LinkedInName: Drew GillilandAbout: A senior trial attorney at the Nick Schnyder Law Firm, Drew represents people who have been injured by another’s negligence. He has recovered millions of dollars for his clients since he became a personal injury attorney and is frequently asked to co-counsel on cases with other attorneys.Company: Nick Schnyder Law FirmConnect: LinkedInConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial
Host Michael Cowen invites Business Development Manager Abbey Vela to discuss how Cowen Rodriguez Peacock attracts and then keeps referral partners over the long haul. Abbey’s role at the firm is to connect and communicate with referrals; as she explains, it’s a position that “a lot of law firms tend to lack.” Michael observes that any firm interested in building a referral-based practice must be prepared to offer value. “It can't just be, ‘Come listen to how, what a badass I am and why you should give me your cases.’ No one wants to hear that.”Finally, Michael and Abbey encourage listeners to attend the firm’s Big Rig Masterclass in Las Vegas on October 16, part of TLU Vegas. Those interested in enrolling can visit Cowen’s Big Rig Masterclass and use the promo code COWEN400 to save $400 off the price of registration.Featured GuestName: Abbey VelaAbout: Abbey is the business development manager at Cowen Rodriguez Peacock, where she liaises between the firm’s lawyers and referral partners. She has more than eight years of experience in building and growing businesses. Company: Cowen Rodriguez Peacock Connect: LinkedIn Connect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers,
Renowned trucking accident lawyer Joe Fried tried the second case in the nation and the first in Georgia to test Amazon’s claims that it has no responsibility for its drivers’ conduct.The result was a $16.2 million verdict against Amazon for pain and suffering endured by his client’s son, an 8-year-old boy who was run over by a delivery van. As Joe explains to host Michael Cowen, the groundbreaking case offers unique teaching opportunities for plaintiffs’ lawyers. Among the successful strategies: his team’s focus on exposing how the driver was himself a victim of Amazon, which places drivers under immense pressure. “The jury agreed with us on that in that regard.”Both Joe and Michael will share their insights about trucking accident law this fall.First, Joe will discuss the Amazon case at the Academy of Truck Accident Attorneys Annual Symposium, to be held in Nashville from September 25 to 27. Then, Joe and Michael will join the faculty at TLU Vegas, October 16-19 at Caesars Palace. Joe will present about the case, and Michael will lead a masterclass on trucking. Featured GuestName: Joe Fried About: Joe Fried is one of the original truck accident lawyers in the country and is widely recognized as a top attorney in the field. He is credited with developing many of the best practices used by lawyers nationally in truck accident investigation and truck accident litigation.Company: Fried Goldberg LLC Connect: Facebook | LinkedIn | X | YouTube | Instagram Connect with Trial Lawyer Nation☑️ Follow us on X, Facebook, <a href="https://www.instagram.com/triallawyernation/" rel="noopener n
Think of focus groups as macro – exposing holes in the case and main issues from the jurors’ perspectives. Think of big data as micro – revealing the win rate, the ask, the possible outcome in terms of money.In her second visit to Trial Lawyer Nation, Jessica Brylo, owner and lead litigation consultant at Trial Dynamics, outlines the utility of both tools. The conversation with host Michael Cowen dovetails with Jessica’s first appearance on the show, when she shared her insights about how jurors make decisions and how to frame cases persuasively. In this visit, Jessica discusses when and what to expect in hiring a consultant. She also previews her three programs at the upcoming TLU Vegas: lectures on focus groups and case framing and a workshop on case framing, where participants will actually work through a case. Email Jessica to learn more about how she can help you.Featured GuestName: Jessica BryloAbout: Jessica Brylo is the owner and lead litigation consultant at Trial Dynamics, a national litigation consulting firm dedicated to plaintiff’s civil and criminal defense cases. She specializes in case framing, jury research, focus groups, mock trials, big data studies, opening statement development, witness preparation, and jury selection. Over the past two decades, Jessica has spoken to thousands of jurors and conducted hundreds of mock trials, the results of which she uses to guide case strategy and framing on cases ranging from soft tissue injuries to nine-figure catastrophic injury cases and multi-billion dollar class-action lawsuits.Company: Trial Dynamics on InstagramConnect: Email | LinkedInConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook,
From October 16 to 19, Caesars Palace will be the site of Trial Lawyers University, an in-depth educational opportunity for lawyers who want to sharpen their skills, network, and perhaps – if they’re brave – belt out tunes at a karaoke bar.Trial Lawyers University founder Dan Ambrose offers a preview of what’s in store at TLU Vegas during this conversation with host Michael Cowen. He explains how he has designed the conference so that participants have training choices that suit their knowledge gaps and goals. “I try to put my heart and soul into it,” Dan says of the rigorous planning. “Just like you put your heart and soul into a trial. Every conference is like my trial.”Want to attend TLU Vegas? Register here. Featured GuestName: Dan AmbroseAbout: Dan is a Las Vegas-based personal injury attorney who launched Trial Lawyers University during the pandemic. The next conference, TLU Vegas, will be held from October 16 to 19 at Caesars Palace.Company: Trial Lawyers UniversityConnect: TLU on X, Facebook, Instagram & LinkedInConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram & LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or <a href="https://www.you
“Statistics suck. Stories stick.”For Bruce Inosencio, this motto proved a north star guiding his case against a Michigan nursing home. With host Michael Cowen, Bruce acknowledges the challenge he faced: How to prove that the facility owed damages when the patient was an elderly, sick woman? To do so, he and his legal team connected with the jurors so they’d be invested in the story of the 87-year-old woman’s life. He combatted the defense argument that an elderly woman’s life was somehow less valuable. The statistics of her experience at the facility mattered, but the stories that Bruce told drove the verdict. They awarded $6 million to her surviving daughters, a record in Michigan. Tune in to hear Bruce explain why the story, not statistics, won the day.Featured GuestName: Bruce A. Inosencio, Jr.About: Bruce Inosencio represents clients in truck crash cases, nursing home abuse and neglect, business disputes, and construction claims. A lifelong resident of Jackson, Michigan, he established his own law firm in 2000 after having worked as an associate attorney for four years at another local firm. In 2009, he and Kristina Fisk formed Inosencio Austin, Texas; and Naples, Florida.Company: Inosencio & Fisk, PLLC Connect: LinkedInConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram & LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores
Sean Claggett is on a mission to change the way trial lawyers use data so they don’t leave billions on the table.The author of JuryBall: The Big Data Revolution is Here, Sean, joins Michael Cowen to discuss how using focus groups and big data have helped him learn from early losses and helped his clients get what they deserve. “Asking for too much money is dangerous, but if you don’t ask for enough money, you lose too,” says Sean. Tune in as Sean shares what big data has taught plaintiffs’ lawyers and hear about two real-world examples of how he used big data to win large verdicts for his injured clients, including how he asked the jury for $1B.Featured GuestName: Sean ClaggettAbout: Sean Claggett is an established Las Vegas personal injury attorney and handles difficult cases across the country. Sean founded Claggett & Sykes Law Firm in 2005, and is the firm’s lead trial lawyer. Sean has also co-authored the book JuryBall: The Big Data Revolution is Here, along with Alicia Campbell and John Campbell. In 2017, Sean was recognized by his fellow trial lawyers of the Nevada Justice Association as Nevada’s Trial Attorney of the Year. In 2023, Sean and the Claggett & Sykes Law Firm trial team in New Mexico won a record $485 million jury verdict against a national healthcare company, Acadia Healthcare, Inc., for its involvement in placing children in a foster care home with a known sexual predator.Company: Claggett & Sykes Law FirmConnect: LinkedIn | EmailConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram & LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, <a href="https://open.spotify.com/sh
In trial, you have to be ready and just accept the fact that things are never going to be perfect. They’re never going to go the way you planned it. In this episode of Trial Lawyer Nation, Michael Cowen and Malorie Peacock share their strategies (as well as the hiccups they overcame) from their recent $4M verdict on a trucking wrongful death case, where only 10% of the fault was put on their client for rear-ending a tractor trailer. They detail how they “armed their experts” so that the jury wasn’t skeptical of expert testimony in this expert-heavy case. They also share how they successfully minimized comparative fault, and how they presented damages in a way that made an emotional impact. The episode wraps up with a discussion on the value of the healing aspect of the trial process for clients. Don’t miss out! Big Rig Bootcamp takes place on July 12, 2024 in San Antonio, Texas. Register at bigrigbootcamp.com. Featured GuestName: Malorie J PeacockAbout: Malorie J Peacock is a Partner at Cowen Rodriguez Peacock. She was born and raised in San Antonio, Texas and received her J.D. from the University of Houston Law Center. During her time with Cowen Rodriguez Peacock, Malorie has worked on numerous commercial vehicle, trucking, and wrongful death cases. Malorie brings close attention to detail, commitment to finding safety issues and areas of neglect, continued utilization of technology and cutting-edge visuals in cases, along with a sincere passion to help those who have been hurt, to each and every case.Company: Cowen Rodriguez PeacockConnect: LinkedInConnect with Trial Lawyer Nation☑️ Follow us on Twitter, Facebook, Instagram & LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or <a href="https://www.yout
Many people hate losing. Trial lawyers are no different. But can ignoring the thought of winning or losing a trial actually increase your chances of victory?In this episode of Trial Lawyer Nation, Michael Cowen hosts attorney Przemek Lubecki of New Orleans law firm Morris Bart. Michael and Przemek cover many topics, from embracing the performative aspect of trial, making connections with jurors, and how focusing on the process instead of the outcome can lead to wins at trial. Przemek also shares a story about one of his proudest verdicts, the CEVA case.Don’t miss out! Big Rig Bootcamp takes place on July 12, 2024 in San Antonio, Texas. Register at bigrigbootcamp.com. Featured GuestName: Przemek LubeckiAbout: Przemek Lubecki was born in Poland and practiced law in Chicago before landing in New Orleans. Przemek has tried over 100 cases to verdict, and his practice focuses mainly on personal injury lawsuits. He received his bachelor’s degree from Tulane University, and was a Golden Gloves boxer in Chicago after earning his law degree from Loyola University Chicago School of Law in 2005.Company: Morris BartConnect: LinkedInConnect with Trial Lawyer Nation☑️ Follow us on Twitter, Facebook, Instagram & LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-
Like crashes, luck is predictable. If you want to get “lucky” and get multimillion-dollar settlements regularly, then you have to put in the time and do the work. And it also helps to have the right mindset and strategy for your case.In this episode of Trial Lawyer Nation, host Michael Cowen is joined by his partner Sonia Rodriguez. Tune in as Sonia explains the shift in mindset that led to her getting three multimillion-dollar settlements in the past six months on tractor trailer cases. Sonia and Michael also discuss the three things you need to get a big result on a big case, why you need to understand the sunk cost fallacy and Pareto Principle, and how (and why) Sonia gets ready for trial from the first deposition. Don’t miss out! Big Rig Bootcamp takes place on July 12, 2024 in San Antonio, Texas. Register at bigrigbootcamp.com. Featured GuestName: Sonia RodriguezAbout: Sonia Rodriguez, a native of San Antonio, Texas, is a partner at Cowen Rodriguez Peacock. Sonia has represented only plaintiffs for nearly 20 years, and she practices in the areas of personal injury trial and appellate law. Beyond the practice of law, Sonia has provided unwavering support to a number of important civic and community causes, including the Young Women’s Leadership Academy and the SAISD Foundation.Company: Cowen Rodriguez PeacockConnect: LinkedInConnect with Trial Lawyer Nation☑️ Follow us on Twitter, Facebook, Instagram & LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers, noteworthy autho
For trial lawyers seeking to level up in their trucking law practice, Cowen’s Big Rig Bootcamp is an unmissable opportunity.In this bonus episode of Trial Lawyer Nation, host Michael Cowan is joined by Isabella Santellan, marketing director at Cowen Rodriguez Peacock to preview Big Rig Bootcamp. At Big Rig Bootcamp, you’ll take a deep dive into the trucking industry’s intricacies, including how companies use telematics (Michael’s firm bought a telematics system and currently has an expert on the road using it now!). The seminar will also show Michael’s strategies for how to put on the most persuasive direct expert testimony from a liability expert, show how you can make the insurance company pay when they claim there’s no coverage (or find other sources of recovery), discuss when to do (or not do) an inspection of the vehicles, and more! Don’t miss out! Big Rig Bootcamp takes place on July 12, 2024 in San Antonio, Texas. Register at bigrigbootcamp.com. Michael’s firm is growing! Cowen Rodriguez Peacock is looking for 2 mid-level associates with 3-5 years of civil litigation experience. Listen to the episode for more information on how to apply!Featured GuestName: Isabella SantellanAbout: Isabella Santellan is the Marketing Director at Cowen Rodriguez Peacock. She was born and raised in San Antonio, TX. Isabella earned her B.B.A in Business Management from the University of Texas at San Antonio and is currently working on her M.B.A at Texas A&M University-San Antonio. As the Marketing Director, Isabella runs the firm’s social media, helps plan events, and works to ensure they provide an unforgettable experience to everyone they work with. In her free time, Isabella enjoys traveling, golfing, and spending time with her family. Company: Cowen Rodriguez PeacockConnect: LinkedInConnect with Trial Lawyer Nation☑️ Follow us on Twitter, Facebook, Instagram & LinkedIn.☑️ Subscribe to Trial Lawyer Nation on <a href="http
Reviews
No reviews yet.
If you like this...

The Jury Is Out
Same topic · Same audience · Same tone

The Great Trials Podcast
Same topic · Same audience · Same format

Settlement Nation
Same topic · Same audience · Same vibe

The Delingpod: The James Delingpole Podcast
Same format · Same vibe

Verdict with Ted Cruz
Same topic · Same audience

Offline with Jon Favreau
Same format · Same tone

The NewsWorthy
Same audience · Same tone
Explore more like this
Listening context
Discussion (0)
No comments yet. Be the first to start the discussion!
