The Expanded Life Podcast

Tired of wondering where your next new patient is coming from? This episode is for you. We're breaking down the exact SEO strategies that helped us grow Verve from a brand-new practice with no audience, no referrals, and no marketing budget into a thriving multi-7-figure business. We know SEO isn't the most exciting topic in the world, but if you want a predictable stream of new patients finding you every single week, it might be the most important marketing skill you can learn. We're pulling back the curtain on what actually moves the needle when it comes to Google rankings, why most SEO companies are wasting your money, and how AI tools like ChatGPT have completely changed the game for small business owners. Most importantly, we're showing you how to simplify SEO so it feels approachable, even if you're not tech-savvy.   In this episode, you will learn: Why SEO is still one of the fastest ways to attract new patients who have never heard of you before. The exact Google Business Profile optimizations that can dramatically improve your local rankings. How to systematically collect more Google reviews without feeling awkward or pushy. Why most chiropractic and healthcare websites fail to rank, even when they're professionally built. The concept of "topical authority" and how Google decides who deserves the top spots. How to use ChatGPT to create SEO content faster and more effectively than ever before. The "Spider Web Method" Kyle uses to structure websites for maximum search visibility. What to ask your SEO agency so you know whether they're actually delivering results. How AI search tools like ChatGPT are changing SEO and what you need to do to stay ahead. Simple backlink strategies that can increase your website's authority without spending money. The biggest SEO mistakes healthcare providers make and how to fix them quickly. Why tracking rankings and ROI matters more than blindly trusting a marketing company.   Resources + Links Join our free community - The Expanded Collective Community! Get on the waitlist for The Expanded Collective. Stop chasing patients start building authority! Ready to optimize your marketing? Book a call with Kyle now - https://calendly.com/kyle-theexpandedcollective/30min   Follow Danielle: @dr.danielleroach The Expanded Collective: @theexpandedcollective

For the longest time, our chiropractic clinic ran completely on us. Every follow-up. Every DM. Every new lead. If we stopped, everything stopped. For this special episode, we’re bringing back one of your favorite conversations we’ve had on the podcast breaking down the exact marketing engine we use today. The same one that helped us go from $5K months to a $2M/year practice, without working harder.   We talk about: Why manual marketing keeps you trapped How we use reactivation campaigns to create fast cash flow The real order of operations for sustainable growth How we use AI, automation, and Go High Level to run everything in the background Why systems (not hustle) are what truly scale   Resources + Links Join our free community - The Expanded Collective Community!   Get on the waitlist for The Expanded Collective. Stop chasing patients & start building authority!   Ready to optimize your marketing? Book a call with Kyle now - https://calendly.com/kyle-theexpandedcollective/30min   Follow Danielle: @dr.danielleroach The Expanded Collective: @theexpandedcollective

Is the story you keep telling yourself the thing that’s actually keeping you stuck? In this episode, we talk about the victim mindset that keeps entrepreneurs trapped in the same cycles financially, emotionally, and operationally. We break down why so many clinic owners stay trapped at the same revenue level for years, how limiting beliefs show up in everyday business decisions, and the steps toward creating real momentum again. We also share stories from recent challenges inside our own business, including team struggles, operational breakdowns, legal threats, mindset spirals, and the habits that helped us pull ourselves out of survival mode. Tune in to learn to stop spiraling when things go wrong.   In this episode, you will learn: 00:00 How to stop letting external problems control your emotions. 06:15 What’s the connection between your energy, mindset, and business growth? 08:15 How negative thinking creates negative outcomes in your business. 09:45 The mindset lesson every entrepreneur needs from Jocko Willink. 12:00 How hard seasons can expose broken systems and leadership gaps. 16:30 The question that instantly shifts anxiety into action. 20:30 The habits that destroy your confidence and mindset. 24:15 How to break negative thinking patterns before they spiral. 27:45 How gratitude rewires your focus and creates better outcomes. 32:30 The mindset pattern keeping clinic owners stuck at $30K–$40K months. 37:45 The entrepreneurs who grow fastest all have THIS in common. Resources + Links Join our free community - The Expanded Collective Community! Get on the waitlist for The Expanded Collective. Stop chasing patients & start building authority! Ready to optimize your marketing? Book a call with Kyle now - https://calendly.com/kyle-theexpandedcollective/30min   Follow Danielle: @dr.danielleroach The Expanded Collective: @theexpandedcollective

This month, we hit $185,000 across our 3 clinics… while operating at nearly HALF of our doctor capacity. This growth didn’t come from “working harder.” It came from rebuilding broken systems, improving leadership, tightening operations, refining marketing, and finally creating a team culture that actually works. In this episode, we’re pulling back the curtain on exactly what’s happening inside Verve right now. We break down the marketing strategies driving new patients, the operational changes improving conversions, and the leadership shifts that completely changed our team’s performance. We also talk about the hard part of scaling that nobody really warns you about: recalibration seasons.  If you’re trying to grow your clinic, scale multiple locations, improve your team culture, or stop feeling stuck in your business… this episode is a real behind-the-scenes look at what growth actually requires. In this episode, you will learn: 00:00 Why hitting $185K months with only 4 doctors feels bigger than our record months. 02:00 The compensation change that completely shifted our team’s motivation. 04:05 Why scaling multiple locations exposed all of our leadership gaps. 05:45 The painful “recalibration season” that changed everything. 08:27 How we brought in 173 new patients across 3 clinics. 09:44 Why marketing alone won’t save a broken patient experience. 10:00 The real marketing budget most clinic owners avoid investing in. 11:35 Why most people quit ads way too early. 12:15 The biggest mistake clinic owners make with “low quality leads.” 14:02 What our failed Shockwave process taught us about conversions. 15:00 Why patient education is everything in retention. 15:45 The leadership communication system we completely rebuilt. 16:36 How to know whether your leads are actually bad… or your sales process is broken. 18:46 The operational problems we’re still actively fixing. 19:30 Why we scrapped our one-day new patient process. 20:00 How we’re redesigning Shockwave appointments for efficiency and conversions. 21:20 The leadership lesson that changed our clinic culture. 23:15 What nobody tells you about owning multiple locations. 25:00 How we’re using patient feedback to improve our marketing. 26:23 The surprising niche we discovered inside our Shockwave campaigns. 27:15 Why your team performs differently when they feel heard. 30:00 Why we’re getting back into community events and local partnerships. 31:30 The growth strategy we’re focusing on for the next quarter. Resources + Links   Join our free community - T

When she came to us, she was burned out, overwhelmed, and stuck at $18K months. Fast forward to now? She’s hitting $50K months, working in alignment, and building a business that actually feels good. In this episode, I’m sitting down with Dr. Corrin Harris, one of our clients who completely transformed her practice (and her life) in just 4 months. We talk about what really changed, and spoiler: it wasn’t just strategy.  We break down what it really takes to uplevel your identity, let go of what isn’t working, and have the guts to go all in on yourself before the evidence shows up. This is hands down one of my favorite conversations we’ve ever had on the podcast. If you’re in a season where things feel heavy, confusing, or just not sustainable anymore… this one is for you.   In this episode, you will learn: 00:00 What actually flipped the switch from stuck at $18K months to break through. 01:15 Why this is one of my favorite transformations we’ve ever seen. 09:00 The breaking point that forced her to go all in on herself. 12:15 What year one really looks like (and why it’s so hard). 14:15 Why most coaching doesn’t actually help you grow. 16:00 How to uplevel your identity to unlock your next level. 17:45 How to step into your future self before the results show up. 19:30 The 3 non-negotiables that changed everything. 20:15 The “shedding phase” no one talks about (and why it’s necessary). 22:20 How she increased her conversion rate to 71%. 23:15 The exact changes that took her from $18K → $49K+. 24:00 Signs you are taking the right steps (what growth REALLY feels like). 25:30 How niching down brought in MORE patients (not fewer). 27:15 The real reason burnout happens (and how to fix it). 28:20 The impact on running ads and how it changed her business. 29:30 How to find your niche the right way. 30:25 Why ads don’t work for most people (and what to fix first). 31:16 What’s next: scaling to $1M + and more.   Resources + Links Join our free community - The Expanded Collective Community! Get on the waitlist for The Expanded Collective. Stop chasing patients & start building authority! Ready to optimize your marketing? Book a call with Kyle now - https://calendly.com/kyle-theexpandedcollective/30min   Follow Danielle: @dr.danielleroach The Expanded Collective: <a href='https://www.instagram.co

Hiring a marketing agency sounds like the shortcut…until it costs you thousands, wastes your time, and delivers results that don’t actually grow your business. In this episode, we’re breaking down our real experiences getting burned by agencies (more than once) and why we’ve completely changed our approach to marketing. More importantly, we’re showing you why this is the easiest time ever to take your marketing back in-house…even if you’re not “techy.” You’ll learn why no one will ever care about your business like you do, how AI is completely changing the game, and how you can simplify what used to feel overwhelming into something you or your team can actually manage in just a few hours a week. If you’ve ever wondered whether you should hire help or just figure it out yourself, this episode will save you time, money, and a lot of frustration. Because the truth is…marketing isn’t as complicated as you’ve been told. And now, you finally have the tools to prove it. In this episode, you will learn: 00:00 When hiring a marketing agency felt like going back to a toxic ex. 01:50 The ad that proved everything was going wrong (and cost us money). 03:00 The moment we realized outsourcing wasn’t working anymore. 08:15 The biggest lie marketing agencies sell (and why it works) 09:00 How AI has changed EVERYTHING in the last few months. 10:40 Why marketing is no longer “too technical” to do yourself. 11:50 What does it actually take to run my own ads now? 12:45 What it really takes to launch a marketing campaign. 15:15 How AI replaces copywriters, designers, and strategists instantly. 16:30 The only skill you actually need now (and it’s not technical). 17:30 How to use AI to improve your marketing without guessing. 19:00 The biggest advantage of running your own marketing. 20:00 How to fix bad-performing ads instantly (instead of wasting money). 22:00 How AI can run your social media AND your follow-up systems. 23:30 Why this could save you $5K–$7K per month. 24:15 The harsh truth about the marketing industry (and who it hurts most). 25:30 How the power is finally shifting back to business owners.   Resources + Links   Join our free community - The Expanded Collective Community!   Get on the waitlist for The Expanded Collective. Stop chasing patients & start building authority!   Ready to optimize your marketing? Book a call with Kyle now - https://calendly.com/kyle-theexpandedcollect

Hiring the wrong person doesn’t just cost you time… it can cost you tens of thousands of dollars, your energy, and your momentum. In this episode, we’re sharing the real story behind a $30,000 hiring mistake and exactly what we’d do differently so you don’t make the same mistake we did. We cover the biggest hiring mistakes most clinics make, what to look for in a potential new hire, why experience might actually hurt your business, and the exact step-by-step hiring process we use now that actually scales your business without chaos. We’re here to show you how to hire BEFORE you feel ready, how to avoid burnout by building the right team, and how to make hiring decisions that actually increase your revenue and freedom, not drain it. Because the right hire doesn’t cost you money…They make you more of it.   In this episode, you will learn: 01:40 Why hiring is the most expensive (and important) decision you make. 05:00 The #1 hiring mistake business owners make and why it leads to burnout. 06:30 How to know when it’s the right time to hire for your clinic. 08:40 How do I know if this hire is going to MAKE me money? 10:30 Why hiring part-time employees might be a big mistake for your clinic. 12:00 The mindset shift you must make if you’re going to scale successfully. 15:15 Why you’re not “stuck” with a bad hire (and what to do instead). 16:00 What to look for during the interview process. 18:30 Interview questions that reveal who someone really is. 25:00 The risks between new grads vs experienced hires (both have them). 27:30 How to decide WHO you actually need to hire. 30:00 Why experience can actually hurt your business. 31:30 The exact hiring process we use now (step-by-step). 34:00 How to structure interviews to avoid bad hires. 37:00 The “shadow day” mistake most clinics make. 38:30 Why your team should help you decide who to hire. 40:00 The real payoff: how to buy back your time and scale your business. Resources + Links   Join our free community - The Expanded Collective Community!   Get on the waitlist for The Expanded Collective. Stop chasing patients & start building authority!   Ready to optimize your marketing? Book a call with Kyle now - https://calendly.com/kyle-theexpandedcollective/30min   Follow Danielle: @dr.danielleroach The Expanded Collective: <a h

Are you busy, overwhelmed, and STILL not making the revenue you know your clinic should be making? Most clinic owners are working harder than ever but making decisions based on gut, not data. That's exactly why growth feels inconsistent, stressful, and out of your control.   In this episode, we break down the 5 numbers that quickly identify what is really happening in your business. Not just what to track, but how to use those numbers to identify what’s broken, fix it fast, and scale profitably without being stuck in the day-to-day. You’ll walk away with key metrics every clinic owner needs to scale, including CPL (cost per lead), CAC (customer acquisition cost), conversion rate, OVA (office visit average), PVA (patient visit average), and LTV (lifetime value), so you can finally understand what’s driving your growth and what’s holding you back.   You’ll learn how to spot whether you have a marketing problem, conversion problem, or retention problem…and exactly what to do about it!   Because tracking numbers isn’t the goal. Making more money (with less chaos) is.   In this episode, you will learn: 00:00 What numbers should I be tracking? 03:15 How do I know if I’m ready to start my own practice? 05:00 How to calculate your cost per lead. 07:45 One easy way to get more people to show up to their appointment. 10:30 How much does it cost to acquire a new customer? 14:00 How to calculate how much money you’re making and if you need to raise prices. 19:00 How to know if your paid ads are actually working. 23:00 Ok, you’re busy, but are you making the money you could be? Resources + Links   Join our free community - The Expanded Collective Community!   Get on the waitlist for The Expanded Collective. Stop chasing patients & start building authority!   Ready to optimize your marketing? Book a call with Kyle now - https://calendly.com/kyle-theexpandedcollective/30min   Follow Danielle: @dr.danielleroach The Expanded Collective: @theexpandedcollective

Masterminds, Marketing Pivots, and Going All In On Our Clinics We just got back from two back-to-back masterminds and honestly? We're still processing. This episode is the raw download. If you're a chiropractor or clinic owner wondering whether investing in a mastermind is worth it, whether the stress you're feeling is normal, or what it actually looks like when clinic owners show up and get vulnerable with each other, this one's for you. Danielle shares the moment she realized she'd given away her power at Verve and what it took to get it back. Kyle opens up about navigating capacity and stress as a seven-figure business owner. And we both break down the marketing pivot that's already changing how we attract new patients. This is the behind-the-scenes stuff most people don't talk about. The identity shifts, the marriage conversations, the moments where everything clicks. In this episode, you'll learn: The story that shifted Danielle from "should I quit?" to going all in on Verve Why giving away your leadership slowly kills your connection to your business How stress and income are directly connected and what to do about it The messaging shift that changed how Verve targets pregnant moms Why pain-point marketing might be costing you your ideal new patients What Leanne Mosley taught us about attracting high-intent clients How Kyle identified a brand new audience for The Expanded Collective What a "done with you" marketing model looks like for chiropractors and brick and mortar healthcare owners The Enneagram insights that changed how we show up in our marriage Why vulnerability in the room is the fastest path to real breakthroughs Here's what we cover: Danielle and Kyle recap a packed week that started with

You've got 50, maybe 100 Google reviews. Great. But are they actually converting new patients? Here's what most clinic owners are missing. Google reviews matter. But if that's the only testimonial system you have, you're leaving real growth on the table. There's a more powerful way to capture your patients' stories, and it converts way better than a star rating ever will. In this episode, Kyle and Danielle break down the chalkboard testimonial system they use at Verve, why storytelling beats outcomes and data every time, and how one simple SOP can improve your wellness conversions and fill your content calendar at the same time. In this episode, you'll learn: Why Google reviews alone won't convert your ideal patient How keyword-specific reviews actually help your local SEO (and why most reviews don't do this) What the chalkboard testimonial system is and how Verve built it Why patient storytelling outperforms stats, outcomes, and star ratings The exact questions your CA should ask before a progress exam How this one system warms patients up for the wellness conversion before the doctor walks in Where to repurpose chalkboard content: paid ads, website, email, and social Why "wall of fame" stories are your most powerful bottom-of-funnel content How to make the ask without it feeling awkward for your team What "sell different, not better" actually looks like in practice Here's what we cover: Danielle kicks things off with a real talk about Google reviews. They're not bad. But they're not enough. If your patients aren't mentioning specific symptoms or conditions, you're missing the SEO benefit entirely. And most patients? They write "I love Dr. Danielle." Sweet. Not searchable. Then she walks through the testi

We're sharing the exact AI tools and workflows running our three clinic locations right now. No fluff. No theory. Just what's actually working.   Everyone's talking about AI. Most people are overwhelmed by it. And if we're being honest, half the "AI tips for business owners" content out there is either too vague to be useful or so technical it makes your eyes glaze over.   This episode is different. This is the real breakdown of how we use AI inside our business every single day. The actual tools, the actual workflows, and the actual results we're getting across three locations.   In this episode, you'll learn: Why we switched from ChatGPT to Claude and went all in The exact workflow we use to summarize team meetings, pull out action items, and Slack them to the team automatically How Fireflies records and transcribes every call so nothing falls through the cracks Why lead follow-up is probably your biggest bottleneck and how AI can fix it without sounding like a robot The truth about AI phone calls for clinics and where the line is How to feed AI your meeting transcripts to identify bottlenecks you're missing The human elements AI will never replace and how to lean into them How Slack automations change team communication across multiple locations The one prompt that will audit your clinic operations and hand you a to-do list Here's what we cover:   Danielle and Kyle get into their AI journey from the very beginning. Back when ChatGPT hit the mainstream in 2023, they were using it to write funny Christmas stories at their corporate jobs. Fast forward to today and AI is built into almost every layer of how they run the business.   Kyle breaks down the tech stack: Slack for team communication, Fireflies for recording and transcribing every client call and team meeting, and Claude for summarizing transcripts and identifying bottlenecks. He walks through a real workflow where Fireflies records a call, Claude pulls the transcript, summarizes the meeting, and Slacks action items directly to the team.   Then they get real about the hard stuff. Lead follow-up. AI phone calls. The reality of automating outreach when your team is inconsistent and your leads respond at weird hours. Where AI saves time and where you still need a real human.   Do this one thing today:   Open Claude or ChatGPT and paste this prompt: "Based on the biggest bottlenecks in a chiropractic clinic running three locations with a team of 15, give me 10 ways I could use AI and automation to save time and improve efficiency." Read the output. Pick one thing. Implement it this week.   Resources: Claude: claude.ai Fireflies: fireflies.ai Slack: slack.com   Connect with us over @theexpandedcollective on IG

Everyone thinks scaling is just up and to the right. Hit $100k, then $200k, then $500k. Clean. Linear. Easy. But here's the truth: we hit $100k and thought we'd figured it out. Then we spent the next two years dealing with team turnover, doctors leaving, and systems that only worked when we were constantly reinforcing them. In this episode, Danielle and Kyle get brutally honest about what's actually happening behind the scenes. Why growing a specialized prenatal and pediatric clinic is harder than a general practice. What broke after $100k. And what they're doing to finally fix it. This is the episode about the messy middle that nobody talks about. In this episode, you'll discover: Why the magic you had at $100k doesn't scale The specialized niche problem (and why hiring prenatal/pediatric chiropractors is nearly impossible) Why your systems only work when you're constantly reinforcing them What actually breaks when you try to scale across multiple locations Why team performance drops when the founder isn't in the office How quality becomes inconsistent (and what that does to your reputation) The tiny talent pool problem for specialized clinics The 6 things we're doing to fix it (expanding our niche, building accountability, creating a leadership layer) Why Danielle is now managing team and refining systems instead of seeing patients The hard truth: magic doesn't scale, systems do Here's what we cover: Danielle shares the journey from $25k stuck and at capacity to $100k with the magic. Then what broke: doctors leaving, the team not performing without her there, the near-impossible task of backfilling a specialized niche across three locations, and systems that only worked with constant reinforcement. Kyle breaks down why specialized niches are harder to staff, the tiny talent pool for prenatal and pediatric specialists, and why their systems weren't actually systems at all. Then they walk through exactly what they're doing to fix it: expanding their niche with shockwave and medical services (nutrients, IVs, peptides), building accountability into systems, creating a leadership layer, and Danielle stepping fully into the CEO role managing team and refining systems instead of seeing patients. Do this one thing today: Audit your systems. Are they actually systems or do they only work when you're constantly reinforcing them? If they break the second you turn your back, they're not systems. Links and resources mentioned: Book a Free Marketing Audit with Kyle<

Part two of the unfiltered business coaching session every clinic owner needs to hear. If you're stuck at $30k-$60k/month and can't break through, this episode covers pricing strategy, delegation, CEO time, and why it takes way more volume than you realize to hit your goals. Kyle finishes the remaining hard truths about clinic growth. No fluff. No apologies. Just what actually works. In this episode, you'll discover: The conversion rate test that proves your prices are too low Why you don't have to be a clinician forever and that doesn't make you a bad doctor How to parlay your clinical skills into any future venture you want to build Why going to bed earlier is the most underrated productivity hack for entrepreneurs Why you should never take advice from people who aren't where you want to be How to stop letting difficult patients rule your business decisions Why you need to stop "shoulding" all over yourself How to break big projects into bite-sized chunks you can implement faster Why owning a business is hard but so is working for someone else If you can't delegate menial tasks, you don't have the mindset for growth How to reflect on how far you've come instead of only looking forward Why it takes way more volume than you realize to hit your goals Here's what we cover: Danielle shares her journey from imposter syndrome with her Audi to learning to celebrate wins and believe she's worthy of success. Kyle breaks down the limiting beliefs that come from who you surround yourself with and the content you consume. Plus the reality check on how much volume it actually takes to build a seven-figure clinic. Do

Struggling to grow your clinic past $50k/month? This unfiltered coaching session breaks down exactly what's holding you back. Kyle shares 37 hard truths he'd tell his clinic coaching clients if he wasn't worried about hurting their feelings. From building three locations and generating 2,000+ new patients annually, he breaks down the mindset shifts and systems that separate six-figure practices from seven-figure clinics. This is part one of two. Perfect for chiropractors, acupuncturists, functional medicine practitioners, and wellness clinic owners ready for real growth. In this episode, you'll discover: Why you're closer to your goals than you realize and how to work backwards from them How Parkinson's Law helps you compress work from all day into 30 minutes Why "I don't have time" means your systems are broken, not that you need more hours The patient cancellation reframe that will change how you see no-shows Why time doesn't equal value and how to sell transformation instead of appointments The if-then framework for breaking through self-doubt and imposter syndrome Why businesses run on systems, not people and how to build repeatable processes The only three things clinic owners should focus on to grow Why your social circle will shrink as you grow and why that's okay Why it's okay to have money and nice things and how to believe you're worth it Here's what we cover: Kyle shares lessons from making 50 cold calls a day in commercial real estate and discovering how systems can compress work time. He walks through helping a coaching client overcome pricing anxiety using the if-then framework. Plus, why buying friends in masterminds is actually worth the investment. Do this one thing today: <p class="fo

If your website says "we treat the whole family," stop reading this and go change it right now. That one sentence is costing you patients every single day. Not because it's not true. You probably do treat families. But "we treat the whole family" doesn't make anyone stop scrolling. The pregnant mom with back pain? Scrolls past. The parent with a colicky baby? Scrolls past. The athlete with a recurring injury? Scrolls past. Because it's not specific enough to make them say "wait, that's me." In this episode, Danielle and Kyle break down the messaging mistakes keeping clinic owners invisible and exactly how to fix them. What You'll Learn: Why chiropractic jargon is killing your conversions The 3-second scroll test your content needs to pass How one client doubled inquiries by changing ONE sentence Why "we treat the whole family" isn't actually a message How to get specific without alienating everyone else The antagonist strategy that creates loyal patients Why your USP can't be "I spend more time with patients" Client Result: One client changed her homepage from "We help families with chiropractic care" to "We help pregnant moms in their third trimester reduce back pain so they can sleep through the night and have a smoother delivery." Inquiries doubled in 30 days. Same service. Different words. Quick Win: Run the 3-second scroll test: Look down, look down, look down, look up at your last Instagram post. In that split second, can you tell who

76 clinic owners showed up live to a webinar we ran last month. We spent $1,500 on ads, got 150 signups, and made $81,000 in revenue. That's a 54X return. Now we're testing this exact strategy at Verve to generate new patients. If it works, we're teaching it to every clinic in EGA. Because here's the thing: if webinars can sell coaching to clinic owners, they can absolutely get new patients into your local clinic. In this episode, Danielle and Kyle break down the entire webinar strategy, the ad setup, the reminder system that got 50%+ show rates, and how to apply this to local patient acquisition. Plus: the massive pivot happening in EGA. They're evolving from a teaching program to a done-with-you fractional CMO service. Building your marketing system with you instead of just teaching you how. What You'll Learn: How to get 50%+ webinar show-up rates (email, text, calendar reminder system) The two-funnel ad strategy: direct signup vs lead magnet funnel Why webinar attendees convert better than cold ad leads Example clinic webinar topics for prenatal, pediatric, and scoliosis patients The webinar structure that educates and converts without being slimy Kyle's free offer: webinar coaching for one clinic owner Why EGA is pivoting to fractional CMO (and what that means for you) The new done-with-you model: 90-day marketing sprint Why you'll still own your system (not stuck paying agency fees forever) Key Results: 150 signups from $1,500 ad spend 76 live attendees (50%+ show rate) <li class="whitespace-normal br

Two new patients in January. $11,000 collected in the first week of February. What changed? Not the strategy. Not the market. Not the tools. The only thing that changed was one belief: "I stopped waiting for my reality to change and started acting like my future self." In this episode, Danielle and Kyle break down the limiting beliefs that are running your business behind the scenes...the ones that feel like facts but are actually just keeping you stuck. From "no one can do it as good as me" to "I'll cheapen my care if I discount," they walk through the beliefs that keep clinic owners small, burnt out, and trapped in practitioner mode instead of stepping into CEO. Plus, you'll hear the full story of a client who went from 2 new patients in January to a record-breaking $11k week in February by shifting her mindset and going all in on implementation. If you've ever felt stuck, plateaued, or like you're doing everything but nothing's working, this episode will show you exactly what's holding you back and how to break through. What You'll Learn: The 9 limiting beliefs keeping clinic owners stuck and how to identify if you have them Why "no one can do it as good as me" is costing you your freedom (and how to let go) The real reason discounting your first visit isn't cheapening your care How to know if you're people-pleasing instead of practicing authentically Why time doesn't equal value and how to break free from the capacity myth The pricing beliefs that keep you racing to the bottom How to delegate without feeling like everything will fall apart The belief that you have to earn rest (and why it's killing your growth) 5-step framework to identify and break through any limiting belief

"I tried ads, spent a couple grand, the leads sucked, ads don't work." Sound familiar? In this episode, Danielle and Kyle break down exactly why your ads didn't work. Spoiler alert: it's not the ads. If you've ever run Facebook or Instagram ads for your clinic and felt like you wasted money on "low-quality leads" that didn't convert, this episode is required listening. Danielle and Kyle walk through the six critical steps most clinic owners skip before turning on ads, what ads are actually designed to do, and the exact ecosystem you need to build first so your ads actually convert. In This Episode: [00:00] Cold Open: Why your ads actually failed [01:52] The real problem with "bad leads" [06:22] Free lead generation strategies to try first [09:02] Building trust before running ads [11:02] Why you need a good offer (and how to price it) [16:00] The psychology of discounting without devaluing [20:04] Messaging: Specific problems for specific people [24:36] Campaign objectives (and why boosting posts is a waste) [29:09] Landing pages vs websites: Why your website kills conversions [30:37] The Facebook Pixel and retargeting strategy [33:13] Funnels, follow-up, and speed to lead [36:37] Final thoughts and community invite   Key Takeaways: ✅ Ads don't create demand, they amplify it. If your

What do you do when 16 chiropractors are competing for 7,000 people and everyone tells you NOT to open your practice there? If you're Kailey and Andy Armor, you ignore them all, bet on yourselves, and build a multiple seven-figure practice with two locations in under seven years. In this episode, hosts Danielle and Kyle Roach sit down with fellow chiropractor power couple Kailey and Andy to talk about the messy, beautiful reality of building a business with your spouse. From their terrible associateship that pushed them to go all-in, to drinking 10 coffees a day for community meetings, to nearly losing their marriage in the grind, this conversation gets REAL about what it actually takes to scale without losing yourself or your relationship. Whether you're solo, partnered up, or just trying to figure out how to delegate without micromanaging every damn thing, this episode will give you the tools to grow faster, connect deeper, and maybe even enjoy the ride. WHAT YOU'LL LEARN: How to dominate in a saturated market with boots-on-the-ground strategy The secret to 95% conversion rates Retention tactics that build authority without feeling salesy The art of delegation and why 80% done is 100% awesome How to teach associates to sell with conviction (not scripts) Working with your spouse without divorce using the 2-2-3 rule Why personal alignment accelerates business growth EPISODE HIGHLIGHTS: [01:00] Opening against all odds in a hyper-saturated market [03:45] The terrible associateship that became their catalyst [06:00] The one-to-one coffee strategy that built their base [10:00] 160 new patients scheduled their first week [13:00] Events done right: Culture over conversion [18:00] Achieving 95% conversion by being willing to say no [30:00] Scaling without losing your culture [37:00] Introducing The Unfair Advantage mentoring program [48:00] The 2-2-3 rule for protecting your marriage [52:00] Why structure creates more freedom in relationships <

Most clinics aren’t stuck because they’re not working hard enough. They’re stuck because their growth depends on one fragile marketing source (usually internal referrals). In this episode, we break down what actually changed inside our clinics when we stopped chasing random marketing tactics and installed a true marketing operating system that consistently brought in new patients from multiple sources. If you’re a clinic owner relying on referrals, inconsistent social media, or ads that only work sometimes, this episode will help you identify where growth is leaking and how to fix it without adding more to your plate.   What You’ll Learn: • Why doing more marketing doesn’t lead to more patients • The real reason clinics plateau between $30k–$60k months • How to build multiple patient acquisition sources that work together • What most clinic owners misunderstand about funnels and traffic • The difference between tactics and a scalable marketing system • How our clinics generated patients from 15+ sources in one year Episode Chapters: 00:00 – Why most clinics feel stuck despite doing everything right 04:12 – The danger of relying on one marketing source 08:45 – Why referrals alone won’t scale your clinic 13:30 – The shift from random tactics to a marketing operating system 19:10 – How multiple funnels create predictable patient flow 26:40 – Why traffic without strategy creates burnout 33:05 – What clinic owners must install before scaling ads 39:20 – How to grow without working more hours 45:10 – Next steps for clinic owners ready to scale Key Takeaway: Sustainable clinic growth doesn’t come from chasing tactics. It comes from installing a system that compounds visibility, trust, and demand.   Next Steps: Join our free Clinic Growth Webinar on 1/22 or join the waitlist for the Expanded Growth Accelerator, our marketing operating system for clinic owners ready to scale without burnout.   Clinic Growth Webinar & EGA Waitlist: https://stan.store/theexpandedcollective   Come say hi on IG @theexpandedcollective

Most entrepreneurs assume success comes from strategy. But for many, it actually begins with identity and who you are becoming as you build. In this episode, cohosts Dr. Danielle and Kyle Roach sit down with Drs. Lacey and Colten Nevel to share how they went from chiropractic students with a vision to running a values-driven, family-centered business. They talk about the real behind-the-scenes of entrepreneurship, including learning marketing from scratch, setting boundaries, navigating social media, and building systems that support both business growth and family life. This conversation blends honest storytelling with practical strategies for service-based business owners who want growth without sacrificing what matters most.   What You Will Learn What entrepreneurship actually feels like in the early stages What chiropractic school prepared them for and what it did not How family mentorship shaped their mindset and confidence Why boundaries matter for long-term success How social media helped them build trust and community The difference between strategic content and random posting Organic marketing compared to paid ads and where people go wrong How to build systems that reduce overwhelm and create freedom How to become more confident speaking on camera What traveling with kids looks like while running a business How a growth mindset changes the entire trajectory of a business   Who This Episode Is For This episode is for entrepreneurs, clinic owners, and service-based business owners who want to grow without burning out. If you are building a business with a partner, raising a family, learning how to show up online, or craving more sustainability and simplicity in your systems, this episode will feel grounding and motivating.   The Core Takeaway Growth does not require more hustle. It requires more intention. With supportive systems, clear boundaries, and a growth mindset, your business can expand with your life instead of competing with it.   🔗 Resources & Links 🎓 Free Training – Clinic Growth Engine Join our free live training on January 22 to learn the exact system we used to grow Verve from $5K/month to $2M/year. We’ll show you how to get 15–30 new patients every month using SEO, Instagram, and automations. → Save your spot: https://webinarkit.com/webinar/registration/69628a80eb7bd4a99c37ee06?utm_medium=paid&utm_source=ig&utm_id=120237714464810756&utm_content=120237715486540756&utm_term=120237714464820756&utm_campaign=120237714464810756 📲 Follow Free Spirit Chiropractic Instagram: <a class=

How Systematized Patient Experiences Drive Clinic Growth Most clinics don’t struggle because they need more patients. They struggle because their patient experience isn’t systematized. In this episode, Dr. Danielle Roach is joined by her husband and marketing strategist, Kyle Roach, to break down why some clinics grow smoothly while others feel chaotic, capped, or inconsistent, even when the care itself is excellent. Using real-world examples from Disneyland and Medieval Times, Danielle and Kyle unpack how intentional, systematized patient experiences create trust, reduce confusion, and drive sustainable clinic growth. From patient journey design and automation to expectation setting and team alignment, they explain how behind-the-scenes systems directly impact retention, pricing confidence, and scalability for healthcare businesses. This episode is for clinic owners who want to scale without burnout by improving systems, not piling on more work. What You’ll Learn in This Episode Why seeing more patients won’t fix broken clinic systems • How systematized patient experiences improve retention and consistency • The mindset shift clinic owners must make to scale like CEOs • Where patients disengage before care even begins • How pre-framing expectations reduces patient anxiety • Using automation to enhance connection in healthcare practices • Why team buy-in matters more than perfect SOPs • How experience design increases lifetime patient value • The connection between patient experience, pricing, and perceived value • How clinics scale sustainably without burning out owners or staff Who This Episode Is For This episode is for healthcare business owners, clinic owners, and practice leaders who want to: Improve patient retention • Create smoother clinic operations • Align their team around clear systems • Confidently price based on value • Scale their clinic without chaos or burnout If you run a chiropractic clinic, med spa, physical therapy practice, functional medicine clinic, or other service-based healthcare business, this episode will help you rethink how systems, experience design, and leadership drive growth. Key Takeaway Clinics don’t scale by working harder. They scale by designing better patient experiences. When your patient journey is intentional and your systems are clear, growth becomes repeatable and pricing becomes easier. Episode Chapters (Spotify-Friendly) 00:00 – Why Some Clinics Scale Without More Patients 01:19 – Thinking Like a CEO in Healthcare 05:54 – What Systematized Patient Experiences Really Look Like 08:13 – Reducing Patient Anxiety Through Communication 12:57 – Team Buy-In and Clinic Culture 17:11 – Increasing Clinic Revenue Through Experience Design 28:54 – Pricing, Value Perception, and Growth Mindset<

Vision Casting for 2026: How We’re Building Sustainable Growth Through Systems and Community Most people approach a new year by asking, “What more should I do?” We’ve learned the better question is, “What actually deserves to come with me?” As we started having real conversations about 2026, it became clear that growth does not come from stacking more goals, strategies, or pressure. It comes from clarity, alignment, and building systems that support both your business and your life. In this episode of The Expanded Life, we sit down as husband and wife to walk through how we are vision casting for 2026 inside our clinics and business, and why this next season feels different. Not louder. Not busier. More intentional. This is not a motivational episode. It is a behind-the-scenes look at how we are making real decisions right now across multiple clinics, and how you can apply the same framework to your own business as you head into your next growth phase. What We Walk Through in This Episode Why 2026 feels like a pivotal year for refinement and expansion How reflecting on past wins creates momentum instead of pressure The role of visualization and manifestation in real-world decision making Why community has become one of the strongest drivers of sustainable growth How long-form content builds trust before someone ever books Why systems and automation protect consistency and retention The shift from chasing volume to building depth What alignment looks like when you are building a business together How local presence and relationships support long-term growth Designing a patient or client journey that feels intentional and supportive Who This Episode Is For This episode is for clinic owners and service-based business owners who feel stuck between wanting more growth and wanting a life that actually feels good. If traditional goal setting has felt overwhelming, disconnected, or rooted in pressure, this conversation offers a different way to think about growth. One that is built on foundations instead of force. The Core Takeaway 2026 is not about doing more. It is about doing what matters with clarity, intention, and the right systems around you. When the vision is clear, the next steps stop feeling heavy and growth becomes a byproduct of alignment. Want Help Applying This to Your Own Business If this episode sparked clarity and you want to turn that into action, we are hosting a live training on January 22nd where we will break

For a long time, we thought marketing had to feel loud and exhausting to work. Posting constantly. Chasing trends. Feeling like if we stepped away for a second, everything would slow down. And honestly, that kind of marketing just wasn’t sustainable for us. In this episode, we’re sitting down as husband and wife to talk about one of the systems that has quietly supported our practice behind the scenes: SEO. It’s not flashy, it’s not exciting, and it doesn’t give you instant dopamine—but it does work. We share how SEO became one of the most reliable ways new patients find us without us having to live on social media or constantly push content. From getting our Google Business Profile dialed in to building real authority with content, backlinks, and consistency, this episode breaks down how we actually think about SEO in real life. We talk about: Why SEO still matters, even when social media feels louder How your Google Business Profile plays a bigger role than most people realize What “authority” really means when it comes to your website Why accountability is essential when you hire SEO help How we use AI tools like ChatGPT to move faster without cutting corners Why backlinks matter—and what most clinics misunderstand about them The importance of consistency across every platform Google looks at If SEO has ever felt confusing, overwhelming, or like something you’ve been avoiding because it feels too technical, this conversation is meant to bring clarity. We don’t talk about hacks. We talk about foundations. The kind that supports growth without stealing your time or energy. SEO may not be sexy, but it’s steady. And when it’s built intentionally, it supports your clinic, your team, and your life outside of work. After listening, take a moment to look at your online presence with fresh eyes. Ask yourself whether it’s working for you in the background, or if it’s another thing you’re carrying on your back. That awareness alone can change how you move forward. Resources: Want to build real authority and attract patients consistently? Get our free Google Business Profile training, where we break down how to optimize your GBP for local visibility and consistent patient growth. Hang out with us on Instagram Check out BrightLocal - One of the go-to-tools for  managing citations, tracking local rankings, and improving local search presence.

For the longest time, our chiropractic clinic ran completely on us. Every follow-up. Every DM. Every new lead. If we stopped, everything stopped.   In this episode, we break down the exact marketing engine we use today. The same one that helped us go from $5K months to a $2M/year practice, without working harder.   We talk about:   Why manual marketing keeps you trapped   How we use reactivation campaigns to create fast cash flow   The real order of operations for sustainable growth   How we use AI, automation, and Go High Level to run everything in the background   And why systems (not hustle) are what truly scale   If your website feels like a brochure, your follow-ups feel messy, and you’re tired of carrying the whole business on your back… this episode gives you the roadmap we wish we had sooner.   If this sparked something for you, even just a small shift in how you see your marketing, that’s a win. Step back, look at what’s actually pulling your energy every day, and ask yourself what you’re ready to build differently moving forward.   Resources: Ready to Implement the Local Authority Funnel? Join us!  Join our free community in Circle!  Hang out with us on Instagram

If you’ve ever said, “I don’t have time to market my business,” this episode is your new best friend. Today, we’re pulling back the curtain on exactly how we — and our clinic owner clients — use AI like a VA, strategist, business coach, and full-blown operations assistant to save hours, scale faster, tighten up messaging, and finally stop guessing.   From ChatGPT’s Agent Mode doing live research in real time, to deep SEO audits, to building custom GPTs that think exactly like we do… we’re showing you how AI can take over the repetitive work so you can focus on being the authority in your community.   We’re talking:   How a clinic owner in Denver was stuck at $40–50k/month because his messaging was completely off How AI instantly fixes ICA clarity (and why most of you are accidentally speaking to the wrong people) How to use AI to build SOPs, admin workflows, onboarding, job descriptions and performance tools How pediatric OTs, acupuncturists, and chiropractors are gaining HOURS back using AI as their backend assistant Agent Mode examples: live website research, referral partner list-building, and ICA data extraction Why custom GPTs are the new power move for teams How AI amplifies your strategy instead of replacing your voice   This is the episode to help you stop doing everything manually and finally leverage AI like the money-making machine it is.   Resources: Ready to Implement the Local Authority Funnel? Join us!  Join our free community in Circle!  Hang out with us on Instagram

In this episode of The Expanded Life, I sit down with the brilliant and wildly relatable Molly Cahill, Instagram strategist, agency owner, and all-around marketing genius for local practitioners, especially chiropractors.   Molly’s story is the definition of trusting the “next right step.” She walks us through how she went from wearing an orthopedic heel lift in her stilettos during corporate sales days (seriously) to quitting her medical sales job at 14 weeks pregnant with no plan—only a savings account, a little faith, and a deep knowing that there had to be a better way.   And she figured it out.   Now, six years later, she runs multiple revenue streams (agency, membership, group coaching), helps local clinics turn Instagram into an actual business driver, not a vanity metric machine, and proves that clarity often shows up after you leap, not before.   We talk about:    Why taking the messy first step matters more than having the perfect plan  How to create content that converts patients, not likes The difference between “influencer accounts” and “conversion accounts”  Using storytelling, hyper-local keywords & hashtags like SEO for Instagram Why reposting content is smart business, not lazy marketing The trifecta for powerful post hooks: specificity, authority, and storytelling How to treat Instagram like networking, not just brand awareness Why “silent lurkers” (90% of IG users!) may be booking without ever commenting How investing in support—before it makes sense on paper—accelerated her growth   You’ll also hear Molly’s hilarious stories about pageant-stage shoe malfunctions (“birds are neat”), cantaloupe as business analogy, and why her IG reel didn’t go viral because of aesthetics—it went viral because perfection is dead and we’re craving what’s real.   This episode is for you if:   You’re a practitioner or local business owner who wants to bring more patients in the door You’re tired of “performing” on social media and want it to feel easy...and actually work You’re sitting in a 9-5 wondering if it’s time to start betting on yourself You're ready to step into your future self before you feel ready   📍 Connect with Molly Instagram: @mollyacahill Group coaching program: mollycahill.com/sprint (use code SPRINT for $1,000 off)   If you take only one thing away from this episode, let it be this: ✨ If you don’t take your business seriously,

We just got back from the Wealthy Practitioner Expander’s Retreat, and honestly… this one hit different.   Not because we learned a new marketing hack or another productivity framework. But because it forced us to look in the mirror and ask bigger, harder questions—about who we are, what we’re chasing, and how much room we’re actually allowing ourselves to grow.   In this episode, we’re unpacking:    Why environment doesn’t just set the ceiling, it sets the floor We got around seven- and eight-figure entrepreneurs and immediately felt two things: imposter syndrome and possibility. You either shrink or let it expand you. We chose expansion.   Why you can’t 10X your income by just working harder You don’t need 110% effort—you need a completely different strategy. Your current version of you can’t hit the next-level results. It starts with identity.   The “I need to talk to my husband” objection—and how to get ahead of it with storyselling One speaker broke down how to shift beliefs using labels and storytelling BEFORE you talk numbers. Game changer.   Social media audit punches Use cover photos on EVERYTHING Your top 3 pinned posts should answer every question someone needs to say YES Stop trying to look polished—be transparent and bingeable   Why “passive income and balance” is a lie during growth seasons If you want more money, work more. If you want more time, build systems. There will be seasons without balance. And that’s okay.    Quantum friendships Steph didn’t randomly find high-level entrepreneur friends. She paid to be in their rooms. And that reframes everything.   2025 = Year of the Snake Time to shed what’s not serving you—old stories, burnout goals, people-pleasing, playing small.   2026 = Year of the Horse We’re galloping in full force. Fast movement. Powerful momentum. Intuitive action.   🎧 Tune in if you’re ready to:     ✔️ Stop making tiny tweaks and start playing 10X   ✔️ Audit your identity as aggressively as your business strategy   ✔️ Be around people who make you uncomfortable—in the best way   ✔️ Reclaim why you’re wor

Hiring doesn’t have to be scary — it just has to be smart. In this jam-packed (and slightly ranty) episode, Danielle and Kyle break down everything you need to know about hiring your first admin, finding a second provider, and building a team that actually helps you grow (instead of giving you gray hairs). They’re sharing their real-life mistakes, lessons learned, and the systems that turned their clinics into scalable, freedom-giving businesses. From knowing when you’re ready to hire to structuring your onboarding and avoiding desperate “warm body” hires, this episode is your ultimate hiring playbook. You’ll learn: 🔥 The mindset shift that makes hiring feel freeing instead of terrifying 💡 When to hire an admin vs. when to hire another provider 📈 How to calculate your “buy back your time” rate (and why it’s a game changer) 🧠 The exact onboarding plan they use (30-60-90 days to success!) 🚫 Red flags that scream “Don’t hire this person!” 💬 The interview questions that reveal who’s really a fit ⚡ Why culture, clarity, and communication matter more than credentials 💪 The biggest hiring mistakes they made (so you don’t have to!) If you’re ready to go from overworked operator to confident CEO, this episode will light a fire under your hiring strategy — and probably make you laugh along the way. Listen now and learn how to hire with clarity, confidence, and a little bit of badass energy. p.s. we squeezed 2 parts into 1, sorry not sorry it's over an hour. Love you, mean it! 👉 New episodes of The Expanded Life drop every Tuesday on Spotify and Apple Podcasts.   Resources: Ready to Implement the Local Authority Funnel? Join us!  Join our free community in Circle!  Hang out with us on Instagram

This week, we’re lovingly calling you out — because if we can’t tell who you are, what it feels like to work with you, or why you’re different… your ideal client definitely can’t either.   In this episode, we dig into one of the biggest emotional blind spots in modern marketing: the lack of transparency and personality online. You’ll hear us unpack why showing your face, your space, and your story isn’t “extra” — it’s essential.   We talk about: ✨ Why people buy emotionally (and justify logically) ✨ How social proof, storytelling, and visual transparency build trust ✨ Simple ways to humanize your brand — even if you’re camera-shy ✨ Why “Dr. Bob the Chiropractor” is losing to the cozy, community-driven clinic down the street ✨ The easy content you’re overlooking that can 10x your reach   You’ll also hear the story of how we turned our own clinic into a “third place” — a homey space where moms connected over baby carriers and mimosas. (Yes, mimosas 🍾)   If you’re tired of feeling invisible online, this one’s your wake-up call. Let’s help your brand feel as real as the transformation you deliver.   Because no matter how weird you are — your kind of weird is exactly what your people are looking for.   Resources: Ready to Implement the Local Authority Funnel? Join us!  Join our free community in Circle!  Hang out with us on Instagram

Most businesses think paid ads are the key to growth — but we’re here to tell you, ads don’t fix broken systems. They only magnify what’s already working. We grew Verve to over $70,000 a month before ever spending a single dollar on ads. No agency. No massive ad budget. Just systems, storytelling, and a whole lot of intention behind how we showed up online and in our community. In this episode, we’re pulling back the curtain on exactly how we did it — from optimizing Google and Instagram, to building referral networks that still send patients our way today. You’ll hear why turning on ads too early can actually hurt your growth, and what to do instead to make your marketing work for you. 💡 Here’s What We Talk About: Why running ads too soon is like lighting your money on fire The organic strategies that filled our schedule before we ever paid for traffic How to make Google and Instagram your most powerful (and free!) marketing tools Building referral systems that turn one coffee chat into months of consistent new patients How storytelling and reviews help your patients see themselves in your results The Ad Readiness Checklist — what to have in place before you turn that faucet on We’ll also share how one small change in Google’s algorithm completely tanked our new patient calls for a bit — and how diversifying our lead sources saved us. Because no matter how great your marketing is, you need to build it on a solid foundation. If your systems aren’t ready yet, this episode will show you exactly where to start so you can grow sustainably and confidently — without wasting a single dollar.   🎧 Tune in if… You’re ready to grow your practice the smart way, using systems and organic strategies that actually convert. This one’s for every chiropractor, clinic owner, and entrepreneur who’s ready to scale without the stress.   Resources: Ready to Implement the Local Authority Funnel? Join us!  Join our free community in Circle!  Hang out with us on Instagram

Ever wonder what really goes on behind the scenes of building a multiple-seven-figure practice and a marriage at the same time? In this week’s episode, we ditch the fluff and go all-in on the conversations we have off-mic—about business, mindset, growth, and what it actually takes to scale without burning out (or killing each other 😅). We kick things off with a rapid-fire Q&A—no prep, no scripts—covering everything from: What we wish we’d done differently with our first offers The real answer to “10K followers or 10 loyal buyers?” Why “hustle culture” isn’t toxic—it’s just misunderstood The fastest way to double your revenue in a service-based business What to do when refunds, team issues, or burnout start testing your mindset Then we get personal—talking about marriage in business, learning to give feedback without burning bridges, and why communication (and coffee ☕) are our secret weapons. By the end, we circle back to what entrepreneurship is really about: choosing intentional imbalance, expanding your capacity, and remembering that success is built by those willing to grow through the uncomfortable seasons. 📘 Mentioned in this episode: The Gap and The Gain by Dan Sullivan & Benjamin Hardy 10x Is Easier Than 2x by Benjamin Hardy A Happy Pocket Full of Money by David Cameron Gikandi 🔥 Key takeaway: Stop chasing perfect balance—build the life and business that actually light you up.   Resources: Learn more about theExpanded Growth Accelerator  Join our free community in Circle!  Hang out with us on Instagram

September felt like full-blown chaos. From unexpected setbacks to revenue nosedives, this month tested every ounce of resilience we had. But instead of crumbling, we decided to step up — to think, act, and lead like the future version of ourselves who could handle anything. In this episode, we’re pulling back the curtain on one of the hardest (and most transformative) months of our business. We share how we went from a 40% revenue drop at the start of September to finishing the month at $183K, and what exact strategies helped us turn things around. Here’s what you’ll hear: How we reframed a “failure month” into an opportunity for creative problem-solving The promo strategy that brought in over $120K in just two weeks Why re-engaging your “pay-per-visit” clients might be your biggest hidden win The mindset shift that helped us stop spiraling and start acting like our future selves Lessons in leadership, team morale, and staying grounded when your business feels chaotic This isn’t about sugarcoating the hard stuff — it’s about choosing who you’ll be when things go sideways. Because growth doesn’t happen in comfort. It happens when your back’s against the wall and you still choose to show up. Takeaway: When everything feels like it’s falling apart, you can still create your reality. Be resourceful. Move fast. Stay creative. And start being your future self now. ✨ Reflection Question for Listeners: When was the last time you turned a setback into a breakthrough? What did it teach you about who you’re becoming?   Resources: Join our free community in Circle!  Come say hi on Instagram

Hey friends—welcome back to The Expanded Life! We’re still riding the high from our manifesting episode, but this time we’re getting real about what it actually takes to turn a dream into reality. Spoiler alert: it’s not just vision boards and affirmations (though those help)—it’s about taking massive, aligned action.   In this episode, we pull back the curtain on the habits, mindset shifts, and uncomfortable but necessary steps that helped us go from “it would be nice to…” to hitting $85K months.   We talk about: 💭 The truth about manifestation—and the neuroscience behind why it works ⚙️ How to move from wishful thinking to strategic, measurable action 📈 The exact math we used to hit our income goals (and how you can do it too) 🔥 Why “done is better than perfect” and how moving fast built our momentum 🧠 The power of owning your results (no more blame game or “must be nice” energy) 💫 How time blocking, deep work, and imperfect action can completely shift your results 🕯 And why success isn’t about balance—it’s about intentional seasons of hustle and rest   We’re all about vision + action. Dream it, feel it, believe it—but then get up and do the damn thing. Whether you’re growing your practice, launching something new, or trying to expand into the next version of yourself, this episode will give you the clarity and kick in the ass you need to make it happen.   Resources: Join our free community in Circle!  Hang out with us on Instagram 10x is Easier Than 2x The Science of Scaling

Ever leave a patient consult thinking, “Ugh… why didn’t they say yes?” You gave them all the info. You explained the care plan. And still—crickets.   We’ve been there, and we know the frustration. In this episode, we’re sharing the exact two-step framework we use to turn those awkward day-one conversations into confident, natural YES’s—without feeling salesy or pushy.   Here’s what we dive into: 💡 Mindset shifts that matter. We’ll show you how to see sales as service—because helping someone commit to care is never slimy. 🎯 The question strategy. Learn the “what” and “how” prompts that uncover the real pain, create urgency, and help patients connect the dots themselves. 🎤 Tone and delivery. Why slowing down, dropping your voice, and owning the room instantly builds trust. 🔑 Micro-buy-ins. The simple moves that prevent objections before they ever surface on day two.   These are the exact tools we teach our team docs and our clients, and they’ve changed the way we sell, serve, and grow our practice.   ✨ Come tell us on social: What's one question you’ll ask this week that digs deeper into a patient’s why?   Resources  Join our free community in Circle!  Hang out with us on Instagram

We went from $23K months to a multi-seven-figure business, and in this episode of The Expanded Life we’re sharing exactly how we did it. When I first heard the word “manifestation,” I thought it sounded like magic—but waking up at 4 AM, journaling, and getting crystal clear on our goals completely changed our life and business. Inside this conversation, you’ll hear: How my early-morning routine and manifestation practices for entrepreneurs helped us jump from $37K to $62K months and hit $100K by July. The mindset shifts that allowed us to open three thriving chiropractic locations while actually working less and traveling more. Simple, practical steps—visualizing, journaling, and aligned action—you can start using today to manifest more money, clients, and freedom in your own business. We also share fun proof that this stuff really works (hello unexpected checks, discounted golf rounds, and free cookies!). 🚀 Ready to grow your business with us? Our Expanded Growth Accelerator is officially open! Join us for weekly hot-seat coaching, strategy sessions, and a community that accelerates your growth. Early-bird pricing is live but won’t last long—grab your spot before the rate goes up. If you’ve been curious about manifestation or want to scale your business with more ease and abundance, this episode is your invitation to start creating your own first-class life.   Resources  Join the Expanded Growth Accelerator! (Closes 9/25!) Join our free community in Circle!  Hang out with us on Instagram To Be Magnetic Manifestation Coursework - Use code DANIELLE4636 for 15% off!

Think giveaways are just free stuff? Think again. In this episode of The Expanded Life, we share our favorite ways to turn a simple giveaway into a marketing powerhouse—without blowing your budget or feeling salesy. We talk about: Real-life wins from our own practice, including the $50 HydroJug + tee that nearly went viral and the Yeti cooler Father’s Day giveaway that packed our schedule How we partner with local businesses and referral pros so everyone benefits and our reach explodes. The exact steps we use to capture leads, grow our email list, and get Instagram buzzing (even if you’re not a paid-ads person). Why getting crystal-clear on your ideal client makes every prize, post, and tag count. Easy “afterglow” moves to turn giveaway participants into loyal fans and paying customers. Packed with laughs and practical strategy, this episode proves that when we give more, we really do gain more. Plug in, get inspired, and start planning a giveaway that works as hard as you do!   Resources  Reserve your spot in our FREE 7-Figure Client Attraction Blueprint Masterclass on 9/17 at 6pm PST/9pm EST  Join our free community in Circle!  Hang out with us on Instagram

Most practitioners struggle with social media. We’ve been there—spending hours creating posts, only to hear crickets. For the longest time, we didn’t know what to create, how to create it, or how to actually turn likes into patients.   In this episode of The Expanded Life, we’re sharing the exact system we use today to consistently attract, educate, and convert followers into loyal patients. From defining your ideal client avatars, to creating top, middle, and bottom-of-funnel content, to batching and using AI for planning—we’ll walk you step by step through the framework that’s helped us grow to nearly 9,000 Instagram followers and turn Instagram into one of our top patient acquisition channels.   We’ll also share real examples of content that worked (and didn’t), how to use different post types like reels, carousels, and stories strategically, and the key mindset shift that keeps social media from feeling like a time-sucking chore.   If you’re tired of posting random holiday graphics or “stay hydrated” reminders and want a strategy that actually grows your practice, this episode is for you.   👉 Join our free community, The Expanded Collective, for done-for-you avatars, prompts, and systems that make creating social media content faster and easier.   Resources  Reserve your spot in our FREE 7-Figure Client Attraction Blueprint Masterclass on 9/17 at 6pm PST/9pm EST  Join our free community in Circle!  Hang out with us on Instagram

Everyone thinks being a CEO is glamorous—the money, the freedom, the wins you see on Instagram. But the truth? Business is messy. Sometimes it feels like everything is breaking at once… and we’ve been there.   In this episode, we’re pulling back the curtain on some of the craziest “shitstorms” we’ve faced while running and growing our clinics—literal plumbing disasters, office manager drama (weed girl, cry girl, and more), parking lot meltdowns, and the year FIVE of our team members (including Danielle!) all got pregnant at once.   It hasn’t been pretty, but each challenge has made us stronger leaders and more resilient entrepreneurs. We’re sharing these stories with plenty of laughs, a little vulnerability, and the mindset shifts that kept us moving forward.   If you’ve ever felt like business is kicking your ass, this episode is proof you’re not alone—and that you can come out the other side even stronger.   So grab your headphones and get ready for some real, raw stories (with a side of humor) from The Expanded Life. Resources  Reserve your spot in our FREE 7-Figure Client Attraction Blueprint Masterclass on 9/17 at 6pm PST/9pm EST  Join our free community in Circle!  Hang out with us on Instagram

In just two years, we went from $5,000 months to running a multi–seven figure business—and it didn’t happen by grinding harder or adding more hours to our week. We’re Kyle and Danielle, a husband-and-wife team, and in this episode we’re sharing the five biggest shifts that changed everything for us.   We’ll take you behind the scenes of how we broke through plateaus, stopped trading time for money, raised our standards, made strategic hires, built scalable systems, and stepped into the CEO mindset. These are the exact shifts that helped us scale three thriving chiropractic clinics in Southern California—and they can help you grow your business too.   If you’re ready to scale faster, serve at a higher level, and finally create the freedom you started your business for, this is the place for you. And don’t forget—you can join our free community, The Expanded Collective, where we share more strategies, mindset shifts, and practical tools to help you grow.   Welcome to The Expanded Life! Resources  Reserve your spot in our FREE 7-Figure Client Attraction Blueprint Masterclass on 9/17 at 6pm PST/9pm EST  Join our free community in Circle!  Hang out with us on Instagram

You’ve built a business you’re proud of—now it’s time to take it further. We’re Kyle and Danielle, a husband-and-wife team who scaled our service business from $5K a month to multi–seven figures while raising our kids and creating a life we love. Now we’re here to help you grow your business too. In this trailer, we share what you can expect each week on The Expanded Life: practical strategies, mindset shifts, and behind-the-scenes lessons to help entrepreneurs scale past 7 figures without burning out. From building scalable offers and strong teams to creating systems that give you back your time, this podcast is designed to help you grow smarter and live freer. If you’re ready to scale your business, increase your income, and enjoy more freedom, hit follow and join us for The Expanded Life.   Resources  Reserve your spot in our FREE 7-Figure Client Attraction Blueprint Masterclass on 9/17 at 6pm PST/9pm EST  Join our free community in Circle!  Hang out with us on Instagram