The Auto Repair Marketing Podcast

Thanks to our Partners, Shop Boss and AppFueledLet’s be real. Your team probably needs a break more than they need another meeting.Brian and Kim Walker talk about their fifth annual team retreat, why they intentionally do almost no work during it, and how getting away together has helped their remote team reconnect, rest, laugh, and build real culture. Whether you take your shop team to the beach, the mountains, a conference Airbnb, or just your backyard for a barbecue, this episode will get you thinking about what it looks like to truly retreat.Listen to the full episode and start thinking about how you can give your team space to reset, reconnect, and come back stronger.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Thanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/<a href="https://mattfanslow.c

Thanks to our Partners, Shop Boss and AppFueledAI isn’t just changing SEO. It’s changing the way people choose an auto repair shop.Brian Walker sits down with Michelle Travis to talk through what shop owners need to understand about AI-first SEO, zero-click search, brand trust, reviews, content depth, and why website traffic may go down while lead quality goes up. They also dig into why the old SEO foundations still matter, why AI cares about your brand across the web, and why chasing every shiny new AI tactic is a mistake.Listen to this episode and learn how to position your shop to be recommended by AI, not just found on Google.Show Notes with TimestampsIntroduction to AI-First SEO (00:00:10) Host Brian Walker introduces guest Michelle Travis to discuss AI-first SEO from a technical standpoint, building on a previous episode.What is Zero-Click Search? (00:02:14) Michelle explains zero-click search, where users get answers from AI overviews without clicking on websites, affecting traditional traffic metrics.Impact on Website Traffic and Leads (00:04:21) Discussion on how zero-click search reduces overall website traffic but increases the quality and conversion rate of the remaining visitors.How AI Builds Trust (00:07:28) AI builds trust by acting as a reliable recommender, which then transfers that trust directly to the suggested auto repair shop.The Overlap Between Traditional SEO and AI SEO (00:09:21) Michelle explains how foundational SEO practices like NAP consistency and review management have become even more crucial for AI optimization.AI as a Human-Like Recommender (00:13:07) AI evaluates businesses more like a human, valuing trust signals like diverse review sources and certifications more than traditional algorithms.Ranking Brands, Not Just Websites (00:17:37) The focus shifts from ranking for keywords to establishing the shop's brand across the web through tracked brand mentions.The Power of Increased SEO Efforts (00:20:02) Discussing how increasing the quantity of SEO activities, like creating topic clusters, accelerates building topical authority and attracting high-ticket repairs.Biggest Misconceptions About SEO and AI (00:25:59) Michelle addresses common misconceptions, including the necessity of in-depth content and the idea that you must implement every new AI trend.AI is Not an Expert (00:29:12) A warning that AI tools are not experts, can be factually incorrect, and require knowledgeable human oversight to be used effectively.How To Get In TouchJoin

Thanks to our Partners, Shop Boss and AppFueledAI is no longer something that’s “coming.” It’s already changing the way auto repair shops get discovered, build trust, and attract high-value clients. In this conversation, Brian Walker sits down with Doug DeLucca and Chris Luoma to talk about what happens when an auto repair shop embraces an AI-first SEO strategy and starts creating the kind of content AI platforms actually want to recommend.From ChatGPT and Claude to Grok and Gemini, both shop owners share real stories of customers finding their businesses through AI searches, arriving more educated, more trusting, and more ready to buy than the average lead. They also break down how content marketing, thought leadership, blogs, FAQs, and branding are helping their shops stand out in a rapidly changing digital landscape.You’ll hear how one AI-generated referral turned into a $4,500 brake repair job, another became a $17,000 truck repair ticket, and why the future of marketing auto repair shops may look very different from traditional Google search.If you want to understand where SEO, AI, and shop marketing are headed and how to position your shop ahead of the curve, this is an episode you don’t want to miss. Listen now.Show Notes with TimestampsIntroduction to AI-First SEO (00:00:09) Host Brian Walker introduces guests Doug DeLucca and Chris Luoma to discuss the results of their AI-first SEO strategy.Sponsors: Shop Boss & App Fueled (00:00:31) A brief thank you to the episode's sponsors, Shop Boss management software and App Fueled custom loyalty apps.Business Growth Over the Last 12-18 Months (00:01:21) Doug and Chris share their significant growth in revenue, gross profit, and car count over the past year.First Customer from an AI Recommendation (00:02:51) Both shop owners recall the first time a customer mentioned finding their business through an AI tool like ChatGPT.Which AI Platforms Are Recommending Shops? (00:04:51) The guests discuss the various AI platforms, like ChatGPT, Grok, and Claude, that customers are using to find them.How AI-Referred Clients Differ from Google Clients (00:05:37) AI-referred customers are more educated about the shop and their vehicle's issue, arriving with a higher intent to buy.Building a Relationship with AI (00:07:40) The conversation explores how users build a trusted relationship with AI, making its recommendations feel like a personal referral.The Impact of Upgrading to Level Two SEO (00:09:17) Doug and Chris explain how upgrading their SEO strategy led to higher quality clients and increased online appointment bookings.Targeting College Students with SEO (00:11:32) Both owners discuss successfully usin

Thanks to our Partners, Shop Boss and AppFueledLet’s be real, nothing feels better than when your marketing is firing on all cylinders. Phones ringing, bays full, your team moving fast. And then… it just stops.No warning. No clear reason. Same budget, same ads, same strategy but the results? Gone.In this episode, Kim Walker breaks down exactly why that happens and, more importantly, what to do about it. She walks through the real lifecycle of marketing, from the early wins of launch, to the momentum of growth, to the frustrating plateau, and eventually the decline that catches most shop owners off guard.But here’s the kicker… It’s not bad luck. It’s predictable.You’ll hear the common mistakes shop owners make (like pulling budgets too early or chasing shiny new tactics), what’s actually happening behind the scenes with platforms like Google and customer behavior, and how smart shops stay ahead by making data-driven decisions instead of emotional ones.If you’ve ever said, “Our marketing just stopped working,” this is one you need to hear.Hit play now and learn how to stay ahead of the curve instead of constantly playing catch-up.Show Notes with TimestampsIntroduction: Why Your Marketing Stops Working (00:00:10) Kim Walker introduces the episode's topic: why marketing campaigns that initially work well eventually stop being effective over time.The Marketing Life Cycle (00:01:16) Marketing has a life cycle just like anything else. Understanding it helps you avoid panic and make timely adjustments.Phase 1: The Launch (00:02:08) The exciting first phase of a marketing campaign, characterized by early wins, low competition, and the joy of newness.Phase 2: The Growth (00:02:48) The phase where marketing efforts become consistent, momentum builds, phones ring, and results are strong and steady.Phase 3: The Plateau (00:03:32) Growth begins to slow down. Things feel steady, but the initial momentum has noticeably decreased, leaving you wondering why.Phase 4: The Decline (00:04:43) Results are dropping while costs are rising. Ad fatigue sets in, and competitors may be catching up.Common Mistakes Shop Owners Make (00:05:42) Discussing common errors like the "set it and forget it" mindset, pulling budgets too early, and blaming channels.Chasing Shiny Objects (00:08:35) Warning against pursuing new marketing trends without first fixing foundational issues in your existing strategy and ensuring they are solid.External Factors Affecting Marketing (00:11:44) Discussing external influences like new competitors entering the market, the rising cost of ads, and shifts in customer behavior.Algorithm Changes (00:15:12)

Thanks to our Partners, Shop Boss and AppFueledMost shop owners are out here making big decisions based on gut feelings, a few loud customer opinions, or whatever seems like a good idea in the moment.And sometimes that works… but a lot of times, it doesn’t.What if you had a way to pressure test your ideas before rolling them out?What if you could hear directly from the people you actually want more of… your best clients… and even the ones who are not afraid to tell you the truth?That’s exactly what this episode dives into.Kim Walker breaks down how a customer advisory panel can become one of the most powerful tools in your shop. Not just for marketing, but for smarter decision making, better services, and avoiding costly mistakes before they happen.She’s not talking theory here. This is pulled straight from real world experience, both inside an auto repair shop and at Shop Marketing Pros, where these panels have literally stopped bad ideas in their tracks.If you’ve ever wondered what your customers are really thinking… or wished you had a sounding board before making your next big move… this is one you don’t want to skip.👉 Hit play and learn how to build a customer advisory panel that actually moves your shop forward.Show Notes with TimestampsIntroduction to Customer Advisory Panels (00:00:10) Host Kim Walker introduces the episode's topic: creating and managing a customer advisory panel for your auto repair shop.Sponsor Shout-out (00:00:42) A brief interlude to thank the episode's sponsors, Shop Boss and App Fueled, for their support of the podcast.The Problem We're Fixing Today (00:01:07) Kim explains how an advisory panel helps shop owners make better decisions by getting direct feedback and ideas from customers.Why Have a Customer Advisory Panel? (00:02:29) Discussion on the reasons to start a panel, emphasizing the need for honest feedback from a diverse group of customers.Selecting Your Panel Members (00:03:39) Advice on choosing the right people for your panel, including a mix of top-tier clients and those who offer honest criticism.Incentivizing Your Panel (00:06:12) Kim discusses the importance of showing appreciation for members' time through incentives like recognition, perks, or early access to services.Surprising Benefits and Feedback (00:07:32) The host shares how panels provide honest feedback, great ideas, and can even prevent the business from making poor decisions.How a Panel Saved a Bad Decision (00:08:47) A personal story about how the Shop Marketing Pros advisory panel advised against pursuing a "fastest-growing" award, saving the company.Sponsor Segment: Shop Boss & App Fueled (00:10:04)

Thanks to our Partners, Shop Boss and AppFueledLeadership isn’t always about learning how to manage other people. Sometimes it’s about getting uncomfortable enough to finally lead yourself.In this episode, Brian talks with J.R. Portman about his experience at Bold Advanced Leadership, a training that pushed him physically, mentally, and emotionally. They talk about enthusiasm, honesty, trust, getting over the fear of looking foolish, and how those lessons apply just as much at home as they do inside the business.If you own an auto repair shop and you’re trying to grow as a leader, this is one you’ll want to hear.Listen now and go fill those bays.Show Notes with TimestampsIntroduction to Bold Advanced Leadership (00:01:04) J.R. Portman introduces the leadership training event, describing it as "Navy SEAL training for emotional leadership" focused on individual growth.Discovering the Training (00:02:09) J.R. explains how he heard about the event from a peer at a coaching group for marketing agency owners.The Value of Peer Recommendations (00:03:54) The speakers discuss the power of recommendations from trusted peers in similar professional roles over traditional advertising.The "Fight Club" Mystique (00:05:15) J.R. describes the intentionally vague and cryptic nature of the event, which adds to its mystique and shared experience.An Intense, Immersive Experience (00:06:16) The training is described as an intense, sleepaway camp-like experience that bonds participants through shared trials and breaks normal routines.Expectations vs. Reality (00:08:02) J.R. shares his initial expectations, like doing a trust fall, and how the intensity and methodology pushed him beyond comfort.Learning Personal Limits (00:09:05) The training challenged J.R.'s comfort zones, particularly in public speaking, forcing him to unlearn control and embrace emotional expression.The Breakdown and Rebuilding Process (00:10:30) The event intentionally broke participants down to rebuild them, using intimate group settings and intense, personal leadership exercises.Applying Leadership Skills to Real-Life Situations (00:14:42) J.R. discusses how the training helps manage healthy conflict and emotional situations, like those in a leadership team meeting.Main Takeaway: Living with Enthusiasm (00:16:42) J.R.'s biggest takeaway was the permission to live more enthusiastically and bring more energy to his professional and personal life.Balancing Business and Personal Growth (00:18:33) The discussion highlights how the training's lessons apply equally to business leadership and personal life, such as being a parent.Wh

Thanks to our Partners, Shop Boss and AppFueledYou got the customer. You did the work. You got paid…and then they disappear.That’s not normal, and it’s costing you way more than you think.Kim Walker digs into the loyalty gap that keeps auto repair shops stuck in a transactional cycle and shows why customer loyalty is built in the space between visits, not just at the counter. From follow-up and personal connection to surprise-and-delight moments, rewards programs, and consistent communication, this episode is a reminder that customers come back when they feel remembered, valued, and part of something bigger than the repair order.If you want more repeat business, stronger referrals, and customers who stop price shopping, this is one you need to hear. Listen to the full episode and start building loyalty on purpose.Show Notes with TimestampsPodcast Introduction (00:00:00) Kim Walker introduces the Automotive Repair Podcast Network and the show.Host Introduction & Sponsor Shoutout (00:00:09) Kim Walker introduces herself, mentions her absence, and thanks sponsors.Episode Topic Introduction: The Loyalty Gap (00:01:12) Kim introduces the main topic: customer loyalty and why customers don’t return.Personal Loyalty Example & Reflection (00:02:20) Kim shares personal examples about loyalty to local vs. big box stores.Transactional vs. Relational Business (00:03:28) Discussion on shops running transactional businesses and the importance of customer experience.Why Customers Don’t Return (00:04:49) Explains reasons customers don’t come back: lack of follow-up, no emotional connection, not memorable.Building Loyalty: What It Looks Like (00:07:14) Defines true loyalty: trust, referrals, not price shopping, and customer connection.Practical Ways to Build Loyalty: Surprise & Delight (00:09:48) Tips on creating memorable moments, gifting, and personal touches for customers.Personal Touches & CRM Use (00:11:50) Examples of using CRM to remember customer details and follow up meaningfully.Sponsor/Advertisement Break (00:12:35) Sponsor messages about shop management software and loyalty app solutions.Loyalty & Rewards Programs (00:14:38) Discusses meaningful loyalty and rewards programs and available resources.Supporting Local Causes (00:15:36) Shares story of involving customers in local/community support efforts.Consistent, Non-Promotional Communication (00:16:50) Emphasizes regular, non-promotional communication to stay top of mind.Database Mailers with Heart (00:18:02) Encourages using CRM for meaningful mailers, not just promotio

Thanks to our Partners, Shop Boss and AppFueledTwo hundred episodes in, and a lot has changed. In this milestone conversation, Brian and Kim, look back at the biggest shifts in auto repair marketing since episode one, from the rise of AI and Local Service Ads to the growing importance of your Google Business Profile, reviews, trust signals, automation, influencers, and short-form video. It’s a real-world look at what’s working now, what has changed for shop owners, and where marketing seems to be headed next. Give it a listen and see how your shop can stay ahead instead of playing catch-up.Show Notes with TimestampsIntroduction and Episode Context (00:00:00) Hosts introduce themselves, mention Lindy the dog, and set up the episode’s theme: changes in marketing over four years.Sponsor Acknowledgments and Network Thanks (00:01:18) Thanking sponsors and the Automotive Repair Podcast Network, with shoutouts to Carmen and Tracy.Request for Listener Input (00:02:19) Hosts ask listeners for topic suggestions for future episodes, both marketing and non-marketing related.The Rise of AI in Marketing (00:03:17) Discussion of AI’s impact on marketing, including AI-driven shop recommendations and content creation.Google Local Service Ads for Auto Repair (00:05:05) How Google Local Service Ads became available to auto repair shops and their major impact on revenue.Google Business Profile’s Growing Importance (00:06:48) Google Business Profile now rivals websites as the “front door” for shops, especially due to AI and clickless search.The Increasing Value of Online Reviews (00:08:59) Reviews have become more critical, with customers reading them in-depth and their influence on search and revenue.How Reviews Influence Search and AI (00:12:12) Examples of reviews triggering search results and their importance across multiple platforms, not just Google.Google’s Vicinity Update and Local SEO (00:14:13) Explanation of the Vicinity Update, which prioritizes proximity in search results and limits ranking in distant areas.Shift from SEO Manipulation to Trust Signals (00:15:48) SEO has moved from tricks (like keyword stuffing) to building trust through real signals like certifications and authentic content.Automation Replacing Manual Marketing Tasks (00:20:10) Automation now handles tasks like appointment reminders and review requests, reducing manual work for shop owners.The Rise of Influencers and Personal Branding (00:20:58) Influencers, including shop owners, have become more prominent, building authority and credibility through content.Short-Form Video and TikTok’s Impact (00:22:16)</stron

Thanks to our Partners, Shop Boss and AppFueledFrom learning automotive repair beside his father in the Republic of Congo to building a successful shop and YouTube channel in Maryland, Deo Kitoko’s story is a powerful reminder of what hard work, humility, and persistence can build. In this conversation, he shares how he taught himself advanced diagnostics through books and YouTube, why he started creating videos, and how education, honesty, and consistency helped him grow both his audience and his business. Give this episode a listen to hear how Deo turned skill, service, and storytelling into real momentum.Show Notes with TimestampsIntroduction and Guest Introduction (00:00:00) Brian introduces Deo, highlights his YouTube channel, and previews the episode’s topics.Theo’s Early Life and Automotive Roots (00:01:18) Deo shares his upbringing in the Republic of Congo, learning auto repair from his father, and early shop experiences.The Value of Skilled Trades in the Age of AI (00:04:50) Discussion about job security in skilled trades versus jobs threatened by AI, and the importance of automotive skills.Theo’s Path to Shop Ownership (00:06:24) Deo describes his journey from technician to shop owner, including his education and early career in Congo.Technical Education and Master Tech Certification (00:08:13) Deo details his technical high school, college, and diesel training, leading to master tech status in Congo.Decision to Move to the U.S. (00:10:17) Deo explains his choice to move to America, learning English, and the challenges of immigrating.First Job in the U.S. and Early Career (00:12:00) Deo recounts getting his first job in the U.S., proving his skills, and advancing in the shop.Self-Education and ASE Certifications (00:13:27) Deo discusses learning from YouTube, books, and mentors, and passing ASE certifications to become a master tech in the U.S.Sponsor Messages (00:16:21) Promotional segment for Shop Boss and App Fueled.Theo’s Certifications and Timeline (00:18:26) Deo lists his certifications and clarifies his arrival in the U.S. in 2013.Learning Diagnostics and YouTube Inspiration (00:19:04) Deo explains how he learned diagnostics from YouTube and books, inspired by Eric the Car Guy and Scanner Danner.Starting the YouTube Channel (00:19:30) Deo describes what motivated him to start making YouTube videos and his initial doubts.First Video and Overcoming Self-Doubt (00:24:05) Deo shares the story of filming his first video for a customer and being encouraged to start a channel.Building a Production Team (00:28:41) Deo explains

Thanks to our Partners, Shop Boss and AppFueledIf your shop looks and sounds like every other shop in town, you’re just another option in the sea of sameness. In this episode, Brian Walker sits down with Rick White of 180BIZ to talk about what it really takes to differentiate your shop, attract the right clients, and stop competing on price alone. They dig into market, message, and medium, and explain how knowing exactly who you serve makes your marketing easier, sharper, and a whole lot more effective. If you want more of the right clients and fewer of the ones who drain your time and profits, this is one you need to hear. Listen now.Show Notes with TimestampsTimestamps by PodSqueezeIntroduction and Sponsor Acknowledgments (00:00:09) Host introduces the episode, guest Rick White, and thanks sponsors.Technician Mindset vs. Differentiation (00:01:21) Rick discusses how shop owners often start with a technician mindset and the need to define shop identity.Sea of Sameness in Auto Repair (00:02:49) Discussion about shops copying each other’s websites and the importance of unique content and identity.Comparison and Value Presentation (00:03:46) Rick explains the dangers of comparing shops and the need to present value to clients.Understanding and Communicating Value (00:05:19) How value is determined by the customer and the importance of tailoring the message to individual needs.Defining Your Ideal Client Avatar (00:07:05) Rick shares how to create a detailed client avatar and target marketing efforts accordingly.Community Engagement and Marketing to Families (00:08:16) Examples of engaging with the community, targeting families, and building relationships through local events.Influence of Children and Family-Focused Marketing (00:11:11) Stories about how engaging with kids leads to new clients and builds trust with families.Creating a Family Atmosphere in the Shop (00:12:37) Examples of shops displaying technician family photos and fostering a family-serving-family environment.Importance of Targeted Messaging (00:14:11) Emphasizing the need for specific, non-generic marketing messages that resonate with the target audience.Sponsor Messages (00:14:34) Mid-episode sponsor advertisements.Identifying and Attracting Ideal Clients (00:16:48) Discussion on why “anyone with a car” is not an ideal client and how to focus on the best clients.Avoiding Generic Claims in Marketing (00:17:23) Why claims like “best customer service” or “quality parts” are ineffective and the power of testimonials.Client-Focused Messaging and Storytelling (00:18:47) How to

Thanks to our Partners, Shop Boss and AppFueledBig goals require big standards, and that is exactly what Brian Walker and Parker Branch dig into in this conversation from VISION. Parker shares why he refuses to accept playing small, how coaching helped shape his growth, and what it looks like to push yourself, your team, and your vendors without burning relationships. They also get into financial fear, extreme ownership, truthful leadership, and the kind of mindset shift it takes to build something truly exceptional. If you are serious about growing your shop, raising your standards, and refusing to settle for average, this is one you need to hear. Listen now.Show Notes with TimestampsIntroduction and Sponsor Acknowledgment (00:00:10) Brian introduces Parker Branch, sets up the episode’s theme, and thanks sponsors.Big Aspirations and Avoiding Burnout (00:01:14) Parker discusses overcoming burnout, re-centering, and recommitting to growth and excellence.Origins of High Expectations (00:02:03) Parker shares when and why he decided not to play small and his drive for continuous improvement.Coaching Shop Owners to Think Bigger (00:03:19) Parker talks about his coaching approach, encouraging shop owners to step out of their comfort zones.Pushing Vendors and Teams Respectfully (00:05:15) Discussion on pushing for excellence without being unreasonable or damaging relationships.High Expectations vs. Unreasonable Expectations (00:06:43) Brian and Parker differentiate between seeking excellence and having unrealistic demands.Sponsor Messages (00:07:30) Sponsor advertisements for Shop Boss and App Fueled.Biggest Obstacles for Shop Owners (00:09:37) Parker identifies financial fear and staffing as major hurdles for shop owners.Team Reactions to Ambition (00:11:28) Parker explains how his team responds to his drive and the importance of honest communication.Bringing the Team to VISION Conference (00:12:32) Parker describes the impact of bringing his entire team to a major industry event.Maintaining Relationships While Pushing for Growth (00:13:10) How Parker sets expectations and challenges vendors and employees without burning bridges.Truthful Communication and Keynote Inspiration (00:14:41) Reflection on the importance of honest conversations, inspired by a keynote speaker.Unrealistic Goals and Business Growth (00:17:05) Parker shares his ambitious goal of reaching $7 million in sales at a single location.Extreme Ownership When Things Go Wrong (00:18:32) Parker discusses taking responsibility first when performance falls short.Adv

Thanks to our Partners, Shop Boss and AppFueledTraining is expensive, and too many shop owners treat conferences like a reward instead of a real investment in the future of their business. In this conversation with Matt Wagg at VISION 2026, we get into how smart shop owners can build a true talent pipeline by aligning training with business goals, creating development plans for their team, and making sure they always have a solid bench of players ready to step up. If you want your training dollars to actually produce a return, this is one you need to hear. Listen now.Show Notes with TimestampsIntroduction and Sponsor Acknowledgement (00:00:10) Brian introduces the podcast, guest Matt Wagg, and thanks sponsors before starting the discussion.Class Overview: Talent Pipeline (00:01:17) Matt describes his class on employee development, training ROI, and building a bench of players.Intentional Training vs. Random Training (00:02:26) Discussion about aligning training with business goals instead of treating it as a random reward.Industry Training Trends and Individual Needs (00:03:18) Matt explains the mismatch between advanced classes and most technicians’ actual needs.Needs Assessment Analysis (00:04:27) Matt introduces the needs assessment framework for identifying business and employee development needs.The Rule of Twos and Building a Bench (00:06:19) Explanation of having at least two people competent in every skill area to avoid skill gaps.Technician Involvement and Skills Inventory (00:08:48) Importance of regular one-on-one discussions and skills inventory worksheets for technician development.Balancing Business Needs and Employee Goals (00:11:08) How to align business needs with individual technician goals for mutual buy-in.Intentional Hiring and Upskilling (00:14:19) Strategies for reskilling current staff or hiring intentionally based on identified skill gaps.Conference Training Selection Process (00:17:17) Matt details how he and his team intentionally select conference classes based on business and personal development needs.Example: Developing a Lead Technician (00:20:21) Matt shares a real example of promoting a technician into a leadership role and supporting him with targeted training.Training vs. Development (00:22:15) Clarifies the difference between one-off training and ongoing development plans for employees.SMART Goals and Development Plans (00:23:05) How to use SMART goals and written development plans for structured, measurable employee growth.Conclusion and Contact Information (00:25:20) Matt offers to share materials

Thanks to our Partners, Shop Boss and AppFueledSometimes the problem isn’t the conference. It’s the mindset you brought with you.Brian Walker takes on the chatter that came out of the VISION Conference and makes the case that seasoned shop owners may be expecting the wrong thing. When you’re new, every class feels like a breakthrough. But as you grow, your role has to shift from taker to giver, from student to mentor, from chasing epiphanies to building legacy.He also calls out vendors who turn classes into sales pitches, challenges shop owners who complain without implementing what they’ve already learned, and makes a strong case for showing up ready to give back to the industry that helped build you.If you’ve ever left a conference feeling underwhelmed, this one will make you stop and think. Listen now.Show Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:00) Brian introduces the episode, mentions recent VISION Conference, and thanks sponsors.Initial Reactions to VISION Conference (00:01:21) Brian discusses Facebook posts expressing dissatisfaction with the conference and reflects on attendee expectations.The Learner’s Journey: From Taker to Giver (00:02:14) Explains how new shop owners are eager learners, but seasoned veterans may not find classes as novel.The Role of Seasoned Veterans (00:03:10) Encourages experienced attendees to mentor others and shift from learning to giving back.Building a Legacy and Mentorship (00:04:22) Highlights the importance of legacy, using Jerry Holcomb as an example, and urges attendees to become legacy builders.Mindset Shift: Giving Back to the Industry (00:05:41) Stresses the need for experienced shop owners to contribute rather than just receive at conferences.Advice to Vendor Instructors (00:06:42) Criticizes vendor-led classes that are sales pitches and emphasizes providing real value when teaching.Sponsor Messages and Product Features (00:07:39) Sponsor advertisements for Shop Boss and App Fueled, detailing their features and benefits.Finding Nuggets as a Veteran Attendee (00:08:51) Encourages seasoned attendees to look for small, valuable insights ("nuggets") instead of expecting big revelations.On Implementation and Constructive Feedback (00:10:01) Advises against complaining if you haven’t implemented what you’ve learned; stresses the importance of honest feedback via surveys.Final Thoughts and Conference Mindset (00:11:04) Reiterates the importance of the right mindset and helping others at industry events.Podcast Network Outro (00:12:20) Mentions other podcasts on the network and encour

Thanks to our Partners, Shop Boss and AppFueledBrand building doesn’t always come from ads, funnels, or traditional marketing; it often comes from bold decisions, authenticity, and doing things differently. Zeb Beard of Stroker’s Diesel and Automotive shares how sponsoring a professional fisherman, building a massive and unforgettable shop, and leaning into unconventional branding strategies have fueled explosive brand awareness and loyalty. From turning everyday moments into viral content to embracing his true personality online, Zeb reveals how exposure, storytelling, and consistency can outperform paid advertising. If you want to rethink how brand building really works, and how to create marketing that people actually care about, this conversation will challenge everything you thought you knew. Listen now to discover how bold branding creates lasting impact.Show Notes with TimestampsIntroduction and Sponsorship Overview (00:00:10) Brian introduces Zeb Beard and the main topic: sponsoring a professional fisherman for shop marketing.Why Sponsor a Fisherman? (00:01:30) Zeb explains his passion for fishing and the motivation behind sponsoring a professional fisherman.Choosing the Right Fisherman (00:01:33) Zeb discusses selecting a unique fisherman who travels extensively and offers national exposure.Purpose and Expected ROI (00:02:59) Zeb clarifies his goals: exposure and content, not immediate business from the sponsorship.How the Sponsorship Works (00:05:02) Details on logo placement, exposure through tournaments, and the unique visibility of the sponsored fisherman.Sponsorship Timeline and Early Results (00:06:17) Zeb shares that the sponsorship just started, but both parties are already seeing social media growth.Brand Building History (00:07:21) Zeb recounts previous unique brand-building efforts, including sponsoring a rock band.Impact of Brand Building and Shop Size (00:08:28) Discussion of the shop’s growth, its 64,000 sq ft building, and how the building itself is a marketing tool.Shop Location and Signage (00:09:41) Zeb describes the shop’s visibility, signage, and its impact on local awareness.Merchandise and Graphics (00:11:02) Zeb talks about branded t-shirts, working with a graphics company, and plans to sell merchandise online.Grassroots Marketing Approach (00:13:38) Zeb explains his focus on grassroots brand building, community sponsorships, and minimal paid advertising.Viral Road Report Videos (00:14:46) Zeb describes his viral “road report” videos during an ice storm and the importance of consistent content creation.Authenticity and Customer Relations (

Thanks to our Partners, Shop Boss and AppFueledMost shops say they “do the right thing.” Mark Lowe from Yeck's Auto Repair went out and proved it by earning the BBB Torch Award for Ethics. In this conversation, we dig into what the award actually measures (hint: it’s way more than reviews), what the application process revealed about their business, and how the recognition boosted team pride and customer confidence once that trophy hit the front counter.We also connect the dots to something shop owners can’t ignore anymore: AI-driven recommendations. If ChatGPT (and the tools built around it) are looking for trust signals, the BBB can be one of the loudest ones in the room, and Mark shares exactly how they’ve leveraged the award on their website and marketing to lower people’s guard and get them in the door.If you want more trust, better positioning, and a marketing angle that isn’t just “$XX off an oil change,” hit play and listen to this episode.Show Notes with TimestampsIntroduction and Origin of the Episode (00:00:10) Brian introduces Mark Lowe, explains how the episode came from an AI class discussing BBB trust signals.Winning the BBB Torch Award for Ethics (00:01:41) Mark shares about receiving the 2024 BBB Torch Award for Ethics in Omaha, Midwest region.Torch Award Application Process and Criteria (00:01:59) Discussion of the rigorous application process, including community involvement, shop culture, and ethical practices.Community Involvement and Veteran Programs (00:02:59) Mark describes their community giveback and veteran support programs as part of the award submission.History with the BBB (00:03:23) Mark recounts how long they've been involved with the BBB and the value of active participation.Impact of BBB Membership Before the Award (00:04:07) Mark discusses limited customer impact from BBB membership prior to winning the award.Self-Reflection During Application (00:04:49) The application process prompted Mark to evaluate and improve business practices and staff support.Changes Made After Application (00:05:30) Mark highlights increased focus on employee training and development as a result of the process.Training and Team Building (00:06:16) Mark explains their approach to staff training, including attending Vision in Kansas City as a team.Award Ceremony and Recognition (00:07:28) Mark describes the award ceremony, online recognition, and displaying the award in the shop.Multiple Winners and Judging Process (00:08:31) Explanation of how multiple shops can win and the responsibility to judge future applicants.Award Eligibility and Reapplication (00:09:24) Ma

Thanks to our Partners, Shop Boss and AppFueledWhat would happen if someone walked into your shop tomorrow and took over your marketing for the next 90 days?No theory.No fluff.No “someday” ideas.Just a step-by-step execution plan designed to fill bays, tighten up your processes, and position your shop as the obvious choice in your market.In this episode, Brian lays out exactly what he would do, starting with Local Service Ads and a full marketing audit, all the way through AI optimization, content strategy, Google Ads, CRM implementation, phone call analysis, video marketing, community networking through BNI and the Chamber, and even launching a local podcast.This is a blueprint.Not for surviving.For building something that dominates.If your shop isn’t doing consistent marketing, or you’re doing some of it but not seeing the traction you want, this episode will show you where to focus first and what to fix next.Stop guessing. Start executing.Hit play now and see what 90 days of focused marketing could really do for your shop.Show Notes with TimestampsIntroduction and Episode Context (00:00:00) Brian introduces the episode, outlines the 90-day marketing takeover scenario, and thanks sponsors.Assumptions and Approach (00:01:18) Explains assumptions: general repair shop, little/no marketing, and the step-by-step blueprint approach.Start Local Services Ads (LSA) Process (00:02:15) Begins LSA setup due to approval time, discusses its importance and common misconceptions.Shop Cleanup for First Impressions (00:04:20) Assigns cleaning and organizing the shop to improve first impressions for marketing visuals.Comprehensive Marketing Audit (00:06:26) Performs a full audit: Google Business Profile, website (including ADA compliance), social media, email, and direct mail.Join Community Groups (BNI & Chamber) (00:10:03) Joins BNI and Chamber of Commerce, brings a team member to train for ongoing networking.Set Up AI Tools (ChatGPT & Claude) (00:11:05) Implements AI tools for marketing support, content creation, and brand training.Create Content Bank (00:12:26) Builds a large re

Thanks to our Partners, Shop Boss and AppFueledMeta Verified isn’t just for celebrities anymore, and no, it’s not just about that little blue checkmark either. In this episode, Hallie Wasinger and Caroline LeGrand from Shop Marketing Pros dig into five solid reasons why your auto repair shop might want to seriously consider Meta Verification. We’re talking real-world protection from impersonators, better access to Meta support when something goes sideways (because it will), and even perks that can boost your SEO and visibility in the algorithm. Caroline breaks down the entire process, what it actually gets you, and how to know if it’s right for your shop.If you’ve ever asked, “Should my business be Meta Verified?”—this episode is your answer. Give it a listen, and decide if it’s time to level up your digital presenceShow Notes with TimestampsIntroduction and Sponsor Messages (00:00:00) Podcast and hosts introduced; sponsors Shop Boss and App Fueled are mentioned.Background on Meta Verification (00:01:06) Hallie and Caroline discuss their initial skepticism and early research on Meta verification.Meta Verification for Public Figures vs. Businesses (00:02:13) Explains how verification started for celebrities and public figures, and the shift to broader availability.Real-World Example: Meta Verification Benefits (00:02:29) Hallie shares a story from Macon about another agency benefiting from Meta verification during a Facebook ads hack.Updated Research and Agency Perspective (00:03:51) Caroline describes her new research and conversations with another agency about Meta verification.Meta Verification vs. Business Certification (00:04:45) Distinguishes between verifying a business page and business portfolio certification.Impersonation Protection and Security (00:05:17) Discusses impersonation protection, security, and limitations for agencies managing multiple pages.Enhanced Support and Limitations (00:06:08) Explains the scope of enhanced support and its limitations for business portfolios and client pages.Five Main Benefits of Meta Verification (00:07:21) Caroline outlines the five main benefits: enhanced support, improved security, impersonation protection, links/content, and search optimization.Levels of Meta Verification (00:11:35) Describes the four levels of verification (Standard, Plus, Premium, Max) and their differences.Sponsor Messages (00:13:06) Additional sponsor messages for Shop Boss and App Fueled.The Meta Verification Process (00:15:09) Caroline explains the step-by-step process to get Meta verified and why it was quick for them.Importance of Facebook Hygiene (00:17:12)

Thanks to our Partners, Shop Boss and AppFueledDecember 16th, Shop Marketing Pros’ Google Ads MCC was hacked — and what should’ve been a quick fix turned into an eight-day nightmare of lost access, fraudulent campaigns, and even attempted $500,000 account “preload” charges. Brian Walker and Hallie Wasinger lay out the full timeline (warts and all): what the hackers changed, why leaving them “view-only” mattered, how Google support handled it, and what it took to restore and stabilize dozens of client accounts. If you run Google Ads (or hire someone who does), listen all the way through for the hard-earned security upgrades and practical steps to protect your MCC and your shop’s payment methods.Show Notes with TimestampsPodcast Introduction (00:00:00) Brief intro to the podcast, hosts, and episode topic.The Google Ads Hack Begins (00:02:20) Timeline and discovery of the hack on December 16th, 2024, at around 2:30 AM.Immediate Response and MCC Explanation (00:03:11) How the hack was discovered, initial response, and what a Google Ads MCC is.How the Hack Happened (00:05:39) Discussion of phishing, weak Google 2FA, and how hackers gained access.Scope of the Breach (00:06:47) Number of affected accounts, types of accounts, and initial impact.Contacting Google and Early Damage (00:07:29) Brian contacts Google by 4:50 AM; minimal damage at this stage.How Hackers Maintained Access (00:10:15) Hackers downgrade admin access to view-only, allowing continued monitoring.Timeline to Regain Access (00:11:16) Hack occurred December 16th; access restored December 23rd after eight days.Tracking the Hackers’ Actions (00:12:15) Team tracks every change made by hackers during the eight days.Hackers’ Motives and Ad Spend (00:14:48) Hackers run fake medical device ads, spend about $15,000, and attempt large charges.Massive Unauthorized Charges (00:17:16) Multiple $500,000 and $50,

Thanks to our Partners, Shop Boss and AppFueledYou might be tracking average repair order, car count, even gross profit, but are you looking at your average estimate? In this episode, Brian Walker sits down with coach and shop owner Chris Cotton to dig into what may be the most underutilized KPI in the auto repair industry. Chris lays out real numbers, explains why average estimate is a crystal ball into your sales process, and even shares the exact changes his shop made to 4x estimates and drive gross profit through the roof, all in just one year.If you’ve ever asked yourself “Why aren’t my tickets higher?” or “Do I really need another service advisor?” this is the episode for you. Plus, you’ll hear actionable advice on how to move the needle on closing ratios, the power of DVI, and why the right software may be the best investment you’ll ever make.Hit play and discover why average estimate might be the missing metric in your shop's growth strategy.Show Notes with TimestampsIntroduction and Sponsor Acknowledgements (00:00:09) Host introduces the podcast, guest Chris Cotton, and thanks sponsors.Setting the Topic: The Most Important KPI You're Not Tracking (00:01:14) Discussion begins on the underutilized KPI: average estimate written by service advisors.Why Average Estimate Matters (00:01:47) Chris explains why average estimate is overlooked and its importance in diagnosing low average repair orders.How to Track Average Estimate (00:03:36) Discussion on how shop management systems track average estimate and the need to analyze by advisor and shop.Chris Cotton’s Shop Background and Context (00:04:23) Chris shares his dual role as coach and shop owner, and sets context for the numbers discussed.Differences Between Shop Types and KPIs (00:06:07) Explains how KPIs differ between general, specialty, and quick lube shops, and the impact on labor hours.Shop Operations: Car Count, Bays, and Staffing (00:07:25) Chris details his shop’s car count, number of bays, technicians, and unique seven-day schedule.Process Improvements and Estimate Presentation (00:09:29) Describes improvements in hours presented on estimates and the impact of di

Thanks to our Partners, Shop Boss and AppFueledYou joined the Chamber of Commerce - great move. But now what? This episode pulls back the curtain on why just paying your dues and slapping a sticker on your window doesn’t cut it. The chamber isn’t a vending machine where you drop in money and business pops out, it’s a networking powerhouse if you actually use it.We dig into how to evaluate your local chamber, the right way to get involved, and how to turn those meet-and-greets into actual business growth. From business before hours and luncheons to sponsorships and ribbon cuttings, you’ll walk away with a game plan that puts you in the driver’s seat. And hey, it doesn’t have to be you showing up every time, there are smart ways to delegate this, too.So if you’ve ever said “the chamber doesn’t work,” you might want to give this one a listen. You might just find the real problem isn’t the chamber, it’s how you’re (not) using it.Tune in and learn how to work the chamber to work for you.Show Notes with TimestampsIntroduction and Sponsor Acknowledgements(00:00:09) Hosts introduce the episode, topic, and thank sponsors Shop Boss and App Fueled.Chamber of Commerce Misconceptions(00:01:04) Discuss the misconception that joining the Chamber automatically brings business; importance of active participation.Evaluating Your Local Chamber(00:02:22) How to research and assess your local Chamber’s value via social media, website, and events.Chamber Events and Opportunities(00:04:21) Overview of typical Chamber events, luncheons, fundraisers, and sponsorship opportunities.Member Directory and Secret Shopping(00:06:25) Using the Chamber’s member directory for SEO and the value of attending events before joining.Delegating Chamber Involvement(00:07:31) Encouragement to delegate Chamber activities to staff, such as service advisors, with possible incentives.Sponsor Messages(00:08:43) Mid-episode sponsor messages for Shop Boss and App Fueled.Getting Involved in Committees(00:10:43) Benefits of joining Chamber committees and finding one that aligns with your interests.<span class="ql-ui" contente

Thanks to our Partners, Shop Boss and AppFueledLet’s be honest: BNI isn’t new to you. If you’ve been around this podcast, you’ve heard us talk about Business Networking International before. But this time, we’re taking a deeper dive into something super practical: how to actually choose the right BNI group for your shop. Because let’s be real, not all chapters are created equal. In this episode, Kim and I walk you through the exact steps we’ve taken to find the best-fit groups, what red flags to look for, and how to show up ready to make a killer first impression. Whether you’re a natural introvert like me or you’re already networking like crazy, there’s a group out there for you, and we’ll help you find it.Don’t miss this one—especially if you're ready to grow your business through real relationships and legitimate referrals.Show Notes with TimestampsIntroduction and Sponsors (00:00:00) Podcast introduction, hosts, and sponsor messages for Shop Boss and App Fueled.What is BNI? (00:01:20) Explanation of BNI, its structure, exclusivity, and benefits for business networking.Personal Experiences with BNI (00:02:31) Hosts share how BNI helped their businesses and personal growth, especially in public speaking.BNI’s Structure and Meeting Format (00:03:44) Description of BNI’s structured meetings, weekly agenda, and the value of regular participation.Tracking BNI’s Impact (00:06:39) How the hosts tracked BNI as a marketing source and the variety of chapters in different regions.Finding and Choosing a BNI Group (00:08:29) Step-by-step advice on finding local BNI chapters and evaluating group membership.Understanding Networking Spheres (00:09:56) Explanation of networking spheres and the importance of complementary businesses in BNI groups.Starting a New Chapter (00:10:50) Advice on starting a new BNI chapter if your area is underserved.Evaluating Group Culture and Fit (00:13:03) How to assess group meeting times, culture, and whether the group’s vibe matches your needs.<span class="ql-ui" contenteditab

Thanks to our Partners, Shop Boss and AppFueledWant a shortcut to the best episodes from 2025 that’ll breathe new life into your mindset, your marketing, and your mission as a shop owner? This one’s a must-listen. Kim and Brian sat down, actually face-to-face for once, to unpack the ten episodes from last year that left a lasting impact. Whether it’s building superfans, preparing your shop for anything life throws your way, or rekindling that fire that got you into this industry in the first place, we’ve got you covered. Grab a notebook and dive into this recap, it’s more than a look back; it’s your launchpad into 2026.👉 Go listen and pick the episodes that speak to where you are right now.Show Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Profit FirstBuy Back Your TimeHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail U

Thanks to our Partners, Shop Boss and AppFueledStanding in line for hours at Disney might not sound like it has anything to do with running an auto repair shop but Brian Walker draws a straight line between the two. In this episode, he shares how paying to fast track your experiences, whether it’s in business, life, or even theme parks, can be the smartest investment you make. With real talk from his own business journey and the hard lessons he learned over the years, Brian lays out how mentorship, coaching, and strategic outsourcing can shave years off your learning curve and put you on the express track to success.If you’re tired of figuring everything out the hard way, this one’s for you.Hit play and let’s talk about skipping the line in business and in life.Show Notes with TimestampsIntroduction and Sponsor Thanks (00:00:09) Brian introduces the episode, thanks sponsors, and sets up the topic of "fast tracking" in life.Disney Line Story & The Illusion of Shortcuts (00:01:10) Brian shares his pastor's story about long Disney lines and the reality behind seemingly short waits.Brian’s Disney VIP Experience (00:03:19) Brian describes his own Disney VIP experience, using it as an analogy for fast tracking success.The Value of Paying for Mentorship and Coaching (00:04:37) Brian discusses how paying for expert guidance accelerates learning and business growth.Learning the Hard Way vs. Fast Tracking (00:05:46) Brian reflects on his agency’s slow progress before joining specialized coaching programs.Realizing the Benefits of Coaching Programs (00:06:46) Brian realizes he could have saved years by joining a coaching program earlier.Sponsor Messages (00:07:30) Sponsor ads for Shop Boss and App Fueled, highlighting their business solutions.Condensing Years of Learning into a Day (00:09:05) Brian explains how coaching programs now teach in a day what took him years to learn.Paying for Services to Buy Back Time (00:10:12) Brian encourages business owners to delegate tasks to professionals to save time and focus on strengths.<li data-list

Thanks to our Partners, Shop Boss and AppFueledCalifornia auto repair shop owners, there’s a new regulation that almost flew under the radar, and if you're doing any kind of digital advertising, you’ll want to hit play on this one.In this episode, Brian Walker sits down with Dave Kusa, president of ASCCA, to break down recent changes from the Bureau of Automotive Repair (BAR) that affect how you advertise your shop, especially when it comes to your phone number and license info. Spoiler: that tracking number you’ve been using to measure ad performance? It’s not necessarily a problem... but there are some key things you need to know to stay compliant and avoid issues down the line.They also talk about how this regulation came about, what ASCCA did to advocate for shop owners, and what to expect moving forward. Plus, if you’ve ever wondered why joining an association like ASCCA really matters, this is a perfect example of how that involvement pays off.If you're marketing a shop in California, or just want to stay ahead of the curve, this is one you can’t afford to miss. Listen now and keep your shop out of trouble.Show Notes with TimestampsPodcast Network Introduction (00:00:00) Brief announcement of the Automotive Repair Podcast Network.Episode Introduction & Sponsors (00:00:10) Host Brian Walker introduces the episode, guest Dave Kusa, and thanks sponsors Shop Boss and App Fueled.Guest Introduction & ASCCA Overview (00:01:01) Dave Kusa introduces himself, his shop, and his role as ASCCA president and Government Affairs Committee chair.ASCCA’s Role in Regulatory Issues (00:02:18) Discussion of ASCCA’s involvement with the BAR advisory group and regulatory processes.Background on New BAR Advertising Rules (00:03:41) Explanation of how the new BAR advertising rules, especially phone number requirements, came to ASCCA’s attention.Origin of Mobile Auto Repair Regulations (00:04:36) Details on how mobile repair regulations led to broader advertising requirements for all shops.Tracking Numbers & Industry Response (00:06:23) Concerns about tracking numbers, ASCCA’s advocacy, and BAR’s clarification on acceptable phone number practices.C

Thanks to our Partners, Shop Boss and AppFueledMost shop owners avoid tough conversations until it’s too late. But what happens when life throws you something completely unexpected, like the sudden loss of a loved one or a health scare that takes you out of your business?In this powerful, heartfelt conversation between Darrin and Ginger Barney (Elite), and Brian and Kim Walker (Shop Marketing Pros), these industry leaders open up about the real-life wake-up calls that forced them to prepare for the unthinkable. From losing parents to near-miss tragedies, they share the emotional and logistical side of what happens when you're not ready, personally or professionally.They talk about wills, SOPs, key person insurance, and yes, those “if I die” videos nobody wants to think about but everyone needs. More importantly, they cover what it means to love your team, your clients, and your family enough to take action before the worst happens.This isn’t about fear. It’s about leadership. It’s about responsibility. And it’s about love.🎧 Don’t miss this one. Listen in and take that first step toward securing your legacy, and your shop’s future.Show Notes with TimestampsPodcast Introduction (00:00:00) Brief intro to the podcast network and episode topic: business continuity planning for auto repair shops.Sponsor Acknowledgments (00:01:02) Thanking sponsors and encouraging listeners to take action on the episode’s advice.Guest Introductions (00:01:49) Darrin and Ginger Barney, Brian and Kim Walker introduce themselves and their backgrounds.Personal Loss Experiences (00:04:59) Ginger and Kim share recent experiences with the loss of their mothers and the importance of preparation.Password and Account Management (00:09:50) Discussing the challenges of managing digital accounts and passwords after a loved one passes.Business Continuity for Owners (00:13:06) Brian emphasizes the need for business continuity plans to protect employees and clients if owners are incapacitated.Real-Life Case Studies (00:14:05) Stories of business owners who passed away or became incapacitated without proper plans in place.The Importance of Continuation

Thanks to our Partners, Shop Boss and AppFueledWhat if your best strategic thinking partner wasn’t on your payroll, but sitting right in your pocket?In this episode of The Auto Repair Marketing Podcast, Brian Walker sits down with Hallie Wasinger to unpack what she learned at the MAICON (Marketing AI Conference). But don’t let the name fool you, this conversation goes way beyond marketing. Hallie breaks down how AI is reshaping not just how we create content, but how we think, from operations to service efficiency to scaling personalized experiences for clients.This one’s packed with golden nuggets: the power of high-performance prompting, using ChatGPT as a strategic thinking partner, the CRIT method to get better AI outputs, and why voice AI is the underrated tool no one’s talking about yet (spoiler: your robot can now talk back). Oh, and yes, AI can help you be a better Bible scholar or diagnose complex repair issues. Wild, right?You’ll also hear how Shop Marketing Pros is already implementing layered AI tools to deliver smarter, more personalized content at scale, without sacrificing the human touch that makes their work special.This episode is a must-listen for any shop owner who wants to stay ahead of the curve, avoid getting left behind, and start using AI the right way, as a tool, not a replacement.Listen now to hear why it’s time to start talking to your robot and how it can help you fill those bays.Show Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:10) Brian introduces the episode, guest Hallie Wasinger, and thanks sponsors.Overview of the Marketing AI Conference (MACON) (00:01:15) Hallie describes the MACON event, its scale, and the industries represented.AI in Marketing and Business Operations (00:02:12) Discussion on AI’s broad impact, not just in marketing but across industries.AI Resources and Influencers (00:02:36) Brian recommends the Artificial Intelligence Show podcast and Paul Roetzer.First Impressions and High-Performance Prompting (00:03:20) Hallie shares her initial conference experience and the importance of effective AI prompting.Environmental Impact of AI and Prompting Efficiency (00:04:59) Brian discusses AI’s environmental costs and how better prompting reduces resource use.<li data-list="bullet

Thanks to our Partners, Shop Boss and AppFueledA bland building that blended in… turned bold brand that brought in business. That’s the real story behind this episode featuring Kelly McCart from McCart’s Auto Center. If you’ve ever wondered whether the look and feel of your shop actually matters, you’ll want to hear how a full-on rebrand, from paint to logo to online presence,  transformed Kelly’s shop from invisible to impossible to miss.We talk about why aesthetics are marketing, how design can literally drive in new clients, and what it means when someone walks in just to say, “Wow, this looks amazing.” Kelly breaks down the “why” and “how” behind his shop’s renovation, how he pulled it off with DIY design (yes, scissors and Elmer’s glue were involved), and why rethinking your image might be the smartest move you make this year.He’ll also share how this shift doubled his staff, improved the quality of clients, and continues to make his business stand out, both to customers and future employees.This episode isn’t just about fresh paint. It’s about positioning. It’s about pride. And it’s about the kind of shop that people recognize, remember, and respect.Listen now and get inspired to rethink how your shop shows up.Show Notes with TimestampsIntroduction and Sponsor Acknowledgment (00:00:00) Brian introduces the podcast, guest Kelly McCart, and thanks sponsors.Background: The Nondescript Shop (00:01:09) Discussion of McCarty’s Auto Center blending in and being overlooked by passersby.Realization and Decision to Renovate (00:02:23) Kelly describes the moment she decided a change was needed and the process leading up to it.Design Process and Early Attempts (00:03:02) Kelly explains her design journey, including failed ideas and the involvement of her graphic artist nephew.Logo Creation and Selection (00:06:11) The story behind the new logo, its design process, and how it was chosen.Impact of the Makeover on Visibility (00:07:51) How the new look made the shop stand out and attracted attention from the community.Business Impact and Clientele Changes (00:08:16) The effect of the renovation on customer buzz, quality of clients, and local recognition.Interior Renovation and Staff Growth (00:09:31) Details about the interior revamp and the subsequent doubling of staff.Name Change and Brand Consolidation (00:12:21) Merging two business names, legal steps, and unifying the brand and online presence.Timing: Remodel and the Onset of COVID-19 (00:14:31) The remodel’s completion just before the pandemic and initial concerns about the timing.Business Resilience During COVID-19 (00:15:27) Ho

Thanks to our Partners, Shop Boss and AppFueledKim Walker’s flying solo on this one, and she’s got a fire-in-her-belly message for every shop owner still sleeping on email marketing. This isn’t your typical “email tips” episode, it’s a storytelling breakdown of one jaw-dropping, beautifully built email from Mission Mercantile that had Kim hooked, clicking, and even podcasting about it.She breaks down what made this email a masterclass in branding: from a killer subject line (“Not Cheap… But Worth Every Penny”) to irresistible storytelling, handcrafted visuals, call-to-actions in all the right places, and brand language that oozes trust and legacy.If you’ve let your email marketing fall to the wayside, this episode is your wake-up call. Kim lays out why email isn’t dead, it’s just being underused. She challenges shop owners to rethink the way they write emails, stay top-of-mind with customers, and deliver real value (not just deals).Don’t miss this breakdown. You’ll walk away inspired to write emails your customers actually want to open.Show Notes with TimestampsIntroduction and Sponsor Shoutouts (00:00:10) Kim introduces herself, mentions Brian's absence, and gives sponsor shoutouts.Email Marketing Comeback & Shop Plans (00:01:19) Kim discusses the resurgence of email marketing in auto repair shops' plans for 2026.Discovery of Mission Mercantile (00:02:21) Kim shares how she found Mission Mercantile while searching for a high-quality leather backpack.Purchase Experience & Customer Service (00:05:34) Kim describes her purchase, a product issue, and Mission Mercantile’s excellent customer service.The Impactful Email Arrives (00:06:44) Kim details receiving the November 6th email, its subject line, and her immediate reaction.Email Storytelling & Visuals (00:07:56) Kim analyzes the email’s storytelling, visuals, and how it addresses customer needs.Call to Action & Product Details (00:10:05) Kim explains the email’s calls to action, product quality descriptions, and lifetime guarantee.Brand Voice & Mythical Customer Care (00:11:29) Kim highlights the brand’s unique voice, “mythical customer care,” and how it resonates with her.Sponsor Messages (00:12:35) Sponsor messages for Shop Boss and App Fueled are presented.Testimonials & Social Proof (00:14:36) Kim discusses the use of customer testimonials and how they reinforce the email’s message.Black Friday Teaser & List Segmentation (00:16:08) Kim describes the email’s Black Friday promotion and how it segments the audience.Differentiators & American Made Focus (00:17:19) Kim notes the email’s emphasis on differentia

Thanks to our Partners, Shop Boss and AppFueledThere’s a lot you can ignore in marketing, but legal compliance isn’t one of them. Especially when a quiet policy change in California nearly stripped shops of their ability to track marketing ROI overnight. This episode dives into the legalities of call recording, AI evaluations, tracking numbers, and the kind of red tape that can blindside your business if you’re not paying attention. Brian Walker sat down with David Boyd from Inbound at AAPEX to talk through what’s happening, what’s coming, and how to protect your shop without sacrificing performance. If you’ve ever used call tracking, AI analysis, or just assumed “someone else is handling that,” you need to hear this.Listen in and make sure you’re not one policy update away from a lawsuit.Show Notes with TimestampsIntroduction and Conference Setting (00:00:10) Brian introduces the guest, David Lloyd, and discusses the conference atmosphere at AAPEX.California BAR Regulation on Phone Numbers (00:02:01) Discussion of California’s Bureau of Auto Repair rule on using only registered phone numbers in advertising.Implications and Confusion Around Enforcement (00:04:30) Exploring the impact of the regulation, confusion among advertisers, and lack of clear communication from BAR.Staying Informed and Advocacy (00:06:16) Importance of involvement in advocacy groups and staying updated on regulatory changes, especially state-by-state.AI and Legal Uncertainty in Call Evaluation (00:08:18) Rapid AI development, legal gray areas, and the use of AI to evaluate recorded calls.Call Recording Laws and Best Practices (00:09:19) Explanation of two-party consent laws, best practices for call recording, and new privacy concerns with AI evaluation.One-Party Consent States and Third-Party Evaluation (00:11:37) Uncertainty about notification requirements in one-party consent states when AI or third parties evaluate calls.Employee Notification and Documentation (00:15:46) Advising shop owners to inform employees about call recording and document consent in employee handbooks.AI, Data Privacy, and Business Risks (00:16:54) Concerns about AI handling personal data, privacy risks, and the need for responsible AI use in business.Personalization and AI Data Collection (00:19:47) How AI personalizes responses, collects user data, and the potential for identity exposure.Establishing an AI Use Policy (00:21:07) Recommendation for businesses to create and enforce an AI use policy signed by all employees.Vendor Relationships and Regulatory Awareness (00:22:43) Encouragement to maintain open communication with vendor

Thanks to our Partners, Shop Boss and AppFueledJosh Parnell’s story isn’t your typical rise to success narrative. It’s one of faith, perspective, and the kind of leadership that’s forged through humility and hard lessons. From dreaming of becoming a filmmaker to serving as an Air Force cop in Minot, North Dakota, to climbing the ranks at Christian Brothers Automotive, Josh’s journey is filled with turns only God could have scripted.In this episode, Brian Walker sits down with Josh to uncover the man behind Limitless Leadership. They dig into what shaped him, how the Air Force taught him about attitude and effort, and why leadership, at its core, is a skill that must be practiced daily. Josh opens up about marriage, fatherhood, emotional regulation, and the lessons that counseling and faith have taught him about self-awareness and service.You’ll also hear how he helps shop owners become better communicators, leaders, and coaches through his Limitless Leadership Blueprint and why “people before process” is more than just a saying for him.This conversation is real, raw, and packed with wisdom for anyone leading a team, running a shop, or trying to grow into the person they’re called to be.🎧 Listen now to hear how Josh Parnell is helping leaders across the auto repair industry move beyond limits and learn what it truly means to keep leading well.Show Notes with TimestampsIntroduction and Sponsor Acknowledgement (00:00:10) Brian introduces the podcast, guest Josh Parnell, and thanks sponsors.Josh’s Early Life and Aspirations (00:02:00) Josh discusses growing up in Louisiana and Texas, his filmmaking dreams, and attending University of North Texas.Military Service and Lessons Learned (00:02:53) Josh shares how he joined the Air Force, became a military police officer, and learned about attitude and effort.Stationed in North Dakota and Perspective (00:04:29) Josh talks about being stationed in Minot, North Dakota, and the importance of perspective and mentorship.Family Background and Upbringing (00:07:01) Josh describes his move from Louisiana to Texas and his upbringing in Houston.Leadership at Christian Brothers Automotive (00:09:02) Josh explains his leadership journey at Christian Brothers Automotive and the transition to leadership coaching.Hardest Leadership Lessons Learned (00:11:18) Josh discusses the challenges of being coachable and learning from feedback during his time at Christian Brothers.The Value of Coaching and Counseling (00:13:54) Josh and Brian talk about the importance of coaching, counseling, and personal growth.Sponsor Messages (00:14:43) Sponsor advertisements for Shop Boss and App Fueled.Limitless Lead

Thanks to our Partners, Shop Boss and AppFueledDecember comes faster than most of us expect, and if you’re not planning your shop’s holiday marketing now, you’ll be scrambling when the tinsel hits the floor. In this episode of The Auto Repair Marketing Podcast, Brian Walker and Caroline LeGrand break down how to finish the year strong with festive, community-driven content that actually connects.From shop Christmas parties and Operation Santa Paws to car giveaways and safety awareness campaigns, Brian and Caroline unpack creative, authentic ways to bring holiday cheer into your marketing. They even dive into clever spins on National Cookie Cutter Week, sharing your shop’s “naughty and nice” list, and the power of using year-end stats to celebrate your team and customers.Whether you’re highlighting your community involvement, promoting gift cards, or just sharing some lighthearted holiday fun (Hallmark movie talk included), this conversation will give you ideas that help your shop stand out while staying true to who you are.Listen now to learn how to plan December’s marketing with intention so your social media, promotions, and community efforts close out the year on a high note and set the tone for an even better new year.Show Notes with TimestampsPodcast Introduction (00:00:00) Brief intro to the podcast network and hosts, sponsor mentions.Reflecting on a Year of Podcasting (00:00:59) Hosts discuss recording for December, marking a full year of episodes.Holiday Community Events & Charity (00:01:43) Ideas for shop charity events: Wishes on Wheels, Toys for Tots, Angel Trees, and customer appreciation.Sharing Shop Holiday Activities (00:02:41) Encouraging shops to share Christmas parties, decorations, and holiday closure dates on social media.December Observances: Santa Paws & Car Donation Month (00:03:22) Highlighting National Operation Santa Paws Month and National Car Donation Month, including car giveaways.Drunk and Drugged Driving Prevention (00:04:30) Discussing National Drunk and Drugged Driving Prevention Month and partnering with local law enforcement.Older Driver Safety Awareness (00:05:14) Promoting Older Driver Safety Awareness Week and sharing personal stories about senior drivers.National Cookie Cutter Week (00:07:17) Joking about celebrating National Cookie Cutter Week with holiday cookies, not generic marketing.Fun December Days: Apples, Giving, Santa’s List (00:07:47) National Eat a Red Apple Day, National Day of Giving, and Santa List Day ideas for shop engagement.Non-Holiday December Observances (00:09:43) Mentioning National Miner's Day, International Civil Aviation Day, Pearl Harbor Rememb

Thanks to our Partners, Shop Boss and AppFueledLarry Anderson isn’t your typical shop owner and that’s exactly what makes this episode worth your time. From fabricating race cars and building trail-ready rigs with his wife, Cheryl, to mastering lost arts like manual machining and custom fabrication, Larry’s story is a masterclass in keeping your passion alive while running a successful auto repair business.We dig into how he balances work and hobby without burning out, the lessons he learned from turning wrenches to leading a thriving shop, and why separating business from personal projects might just be the secret to staying in love with what you do.If you’ve ever felt your business start to steal the joy from your craft, this conversation will hit home. Larry’s perspective is real, relatable, and packed with takeaways every shop owner needs to hear.🎧 Don’t miss this one, hit play and get inspired to keep your passion running strong while you fill those bays.Show Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:01) Brian introduces the podcast, guest Larry Anderson, and thanks sponsors.Larry’s Background and Entry into Fabrication (00:02:00) Larry shares his early interest in cars, career path, and transition into fabrication and off-roading.Wife’s Influence and Family Off-Roading (00:02:46) Larry discusses his wife Cheryl’s role in getting him into off-roading and their shared experiences.Building and Evolving Off-Road Rigs (00:04:18) Larry describes Cheryl’s Toyota Tacoma, its evolution, and the custom work involved.Custom Jeep Commander Build (00:06:07) Larry details his own Jeep Commander project and its unique, custom-built features.Off-Roading Trails and Local Adventures (00:06:38) Discussion about Rubicon Trail, Fordyce Creek, and the local off-roading scene.Learning Fabrication and Machining Skills (00:08:16) Larry explains how he self-taught welding and machining, using resources like YouTube.Balancing Work and Hobby, Avoiding Burnout (00:10:05) Larry shares how he keeps his passion alive by separating work from hobby and not working on customer cars at home.Advice on Separating Work and Hobby (00:12:32) Brian and Larry discuss the importance of keeping personal projects separate from business to maintain passion.Current Favorite Project: 1975 F150 Diesel Build (00:16:13) Larry talks about his current project, a custom 1975 F150 with a diesel engine.3D Printing for Automotive Projects (00:17:27) Larry discusses his journey into 3D printing, its uses in his builds, and the technology’s evolution.3D Printing for Customer Cars and CAD Skills (00:19:

Thanks to our Partners, Shop Boss and AppFueledKim Walker and Michael Doherty dig into what really happens at the front counter of an auto repair shop and why the service advisor’s role can make or break your marketing efforts. From real-world auditing tips to skill-building strategies, Michael shares how shops can turn their advisors into trusted consultants instead of order takers. You’ll hear practical advice on improving communication, handling tough days like a pro, using body language that builds trust, and even his traffic light method for explaining repairs in a way customers actually understand.If you’re an auto repair shop owner or manager looking to strengthen your team, boost customer trust, and turn your service advisors into your strongest marketing asset, this episode is a must-listen.🎧 Tune in to this episode of the Auto Repair Marketing Podcast to learn how small mindset shifts at the service counter can lead to big results in your shop’s success.Show Notes with TimestampsIntroduction and Sponsor Message (00:00:01) Podcast introduction, host and guest introductions, and sponsor message from Shop Boss.Michael’s Transition to Remote Marketing Service Advisor (00:02:25) Michael discusses moving from in-shop service advisor to remote marketing service advisor, and the mindset and skills required.Service Advisor Auditing: First Impressions and Body Language (00:06:48) Explains how to audit service advisors, focusing on greeting, body language, and the importance of open, inviting gestures.The Service Advisor as the Marketing Front Line (00:09:35) Discusses the critical role of service advisors in converting marketing leads and the impact of their attitude and training.Phone Skills and Professionalism (00:12:04) Covers the importance of tone, professionalism, and being qualified to answer the phone as a service advisor.Skill Building: Managing Personal Challenges and Mindset (00:13:51) Advice for service advisors on handling personal issues, self-talk, and maintaining professionalism at work.Sponsor Messages (00:16:49) Additional sponsor messages for Shop Boss and App Fueled.Traffic Light Method for Explaining Repairs (00:18:46) Michael explains the “traffic light method” for communicating repairs to customers: green (good), yellow (caution), red (urgent).From Order Taker to Trusted Advisor (00:22:26) How to coach service advisors to move from being order takers to trusted consultants, emphasizing communication and empathy.High-Impact Behaviors for Service Advisors (00:25:23) Two key behaviors: making interactions less transactional and building genuine relationships with clients.

Thanks to our Partners, Shop Boss and AppFueledAI search isn’t the future, it’s already here, and it’s changing how people find your auto repair shop. Brian Walker just came back from teaching a four-hour class on AI search optimization at the ASTA Expo, and he’s breaking it all down so you can take action now. From getting your shop mentioned in AI overviews to the practical steps that help you get recommended by AI tools like ChatGPT and Google’s Gemini, Brian shares what you can do today to stay ahead of the curve.If you want your shop to show up when drivers ask AI for help finding trusted auto repair, you need to hear this one. Hit play and learn how to position your business for the next big wave in search. Show Notes with TimestampsPodcast Introduction (00:00:01) Brief intro to the Aftermarket Radio Network and the podcast host, Brian Walker.AI Search Optimization Overview (00:00:10) Brian introduces the topic: how auto repair shops can get found and recommended by AI search tools.Asta Expo Recap & Class Mention (00:01:17) Brian discusses teaching a four-hour class on AI search optimization at the Asta Expo.Why AI Search Matters Now (00:02:28) Explains current AI search usage (5% of searches), its rapid growth, and why shops should prepare early.SEO vs. AI Search Optimization (00:03:46) Compares traditional SEO and AI search optimization, noting similarities and key differences.Defining AI Search Optimization Terms (00:05:14) Clarifies terminology: SEO, AIO, GEO, and the preferred term "Search Everywhere Optimization."Action Step 1: Reviews Everywhere (00:06:48) Emphasizes the importance of gathering reviews on multiple platforms, not just Google.Action Step 2: Schema Markup (00:10:59) Explains schema markup, its role in helping AI and search engines understand website content.Action Step 3: Deep Service Page Content (00:15:31) Advises updating service pages with detailed, unique content and using AI carefully for content creation.Action Step 4: Long-Form Content & Search Behavior (00:17:48) Discusses the value of long-form content for AI/search engines and how AI search queries differ from traditional ones.Action Step 5: Summaries and FAQs (00:20:57) Recommends starting pages with summaries and ending with FAQs to help AI generate overviews.Action Step 6: Team Member Visibility (00:23:06) Encourages showcasing staff bios, certifications, and training to build trust with AI and customers.Action Step 7: Directory Listing Consistency (00:25:31) Stresses the importance of consistent business information (NAP) across all online directories.<st

Thanks to our Partners, Shop Boss and AppFueledBrian and Kim Walker sit down with Wayne Marshall, CEO of The Institute for Automotive Business Excellence, to explore the real power behind storytelling in the auto repair industry. With deep roots in manufacturing and marketing, Wayne shares how his own journey and the stories along the way became the foundation for helping shop owners connect more meaningfully with their communities.This episode is a reminder that people don't connect with services; they connect with people. From emotional moments of vulnerability to the simple act of staying late to help a customer, Wayne breaks down how these everyday experiences are what truly set a shop apart. You’ll also learn his STORY framework and hear real-world examples that prove just how effective this approach can be.If you’ve ever wondered how to get your audience to know, like, and trust you before they ever set foot in your shop, this conversation will give you the blueprint. Hit play and start turning your story into your shop’s most powerful marketing tool.Lagniappe (Books, Links, Other Podcasts, etc)The Institute for Automotive Business ExcellenceWayne’s LinkedIn Building a StoryBrand - Donald MillerThe Best Yes - Lysa Terkeurst Show Notes with TimestampsIntroduction and Sponsor Thanks (00:00:10) Brian introduces Wayne Marshall, thanks sponsors, and sets up the episode’s focus on storytelling in auto repair.Wayne’s Background in Automotive Marketing (00:02:39) Wayne shares his career journey from manufacturing to marketing, founding his own company, and becoming CEO of the Institute.The Power of Storytelling in Business (00:06:27) Discussion on how personal stories create connections, resonate more than facts, and the impact of storytelling in adult learning.Personal Connections Through Vulnerability (00:09:39) Kim and Brian share how personal stories, including Cecil’s, foster deep relationships and trust in the industry.Blending Personal and Professional Life (00:11:32) Wayne discusses the inseparability of personal and work life, the importance of empathy, and building genuine relationships.Every Shop Has a Unique Story (00:14:12) Kim emphasizes that every shop’s history and culture are unique, and the importance of retell

Thanks to our Partners, Shop Boss and AppFueledCaroline Legrand steps in for Brian Walker and is joined by Shop Marketing Pros' COO, Hallie Wasinger, for a power-packed conversation all about planning your November social media content. This one’s tailor-made for shop owners who want to show up with purpose online, not just post for the sake of posting.From meaningful campaigns like honoring veterans and military families to fun engagement ideas like Dear Santa Letter Week and National Cook for Your Pet Day (yep, that’s a thing), this episode is loaded with content prompts that actually make sense for your brand. You’ll also hear real-world examples of what other shops are doing across the country, plus creative ways to stand out during National Deal Week, Small Business Saturday, and the always-busy Thanksgiving travel season.If you’ve ever struggled with knowing what to post, when to post it, or how to tie your community involvement into your marketing without sounding cheesy, this episode is the roadmap you didn’t know you needed.👉 Listen now and start mapping out your November content strategy with purpose, clarity, and confidence. Then go share your wins in the Auto Repair Marketing Mastermind Facebook group. We want to see how you’re showing up in your shop and your community.Lagniappe (Books, Links, Other Podcasts, etc)Days of the YearNational Calendar Show Notes with TimestampsIntroduction and Episode Context (00:00:10) Overview of the episode’s focus: November social media topics for auto repair shops, planning ahead, and guest introduction.Sponsorship Message (00:00:45) Shop Boss sponsorship message and features highlighted.November Social Media Planning Overview (00:01:05) Host and guest discuss the importance of planning November content and general holiday season context.Military Family Month & Family Stories Month (00:02:03) Ideas for honoring military families and sharing veteran or military-related stories from staff.National Gratitude Month & Thanksgiving Tie-ins (00:03:19) Using gratitude as a theme, interviewing staff/customers, and connecting with National Hunger and Homelessness Awareness Week.Thanksgiving Food Drives & Community Giving (00:04:30) Ideas for food drives, Thanksgiving meal baskets, and promoting early participation.Dear Santa Letter Week (00:05:23) Engaging kids in the shop with Santa letters and sharing holiday spirit.National Deal Week & Holiday Promotions (00:07:23) Promoting pre-trip inspection packages and holiday t

Thanks to our Partners, Shop Boss and AppFueledWondering how one community-focused idea can transform your shop’s reputation, rally an entire town, and even get the mayor’s attention?Kim Walker connects with Betty Otero of Greg Smith Automotive in Belleview, Florida, a powerhouse shop owner who took a simple idea, a school backpack drive, and turned it into a ripple effect of community involvement, business partnerships, and real local impact.Betty didn’t just donate school supplies. She created momentum. What started with 100 backpacks became nearly 400, all filled through the power of connection, heart, and a whole lot of hustle. From coordinating with schools and local businesses to organizing a Founders Day car show that brought in 91 show cars and raised money for United Way, Betty shares the real-world “how” behind marketing through community service.She opens up about the fear of starting small, the magic of asking for help, and how sharing your efforts the right way without bragging can lead to more business, a stronger team culture, and deeper community ties.This episode is pure gold for any shop owner who wants to stand out in their town, do something that matters, and build a brand that’s trusted beyond the bays. Ready to turn your community involvement into real impact (and real marketing)?Hit play and hear how Betty Otero did it, then start building a shop that your town talks about for all the right reasons.Lagniappe (Books, Links, Other Podcasts, etc)Betty Otero, Gregg Smith Automotive Show Notes with TimestampsIntroduction and Sponsor Messages (00:00:01) Podcast and sponsors introduced; host welcomes guest Betty Otero from Greg Smith Automotive.Betty’s Background and Meeting the Host (00:02:23) Betty shares how she met the host and their ongoing connection through industry events.Inspiration for Community Outreach (00:03:25) Betty discusses the motivation behind starting the backpack drive and her commitment to community involvement.Organizing and Growing the Backpack Drive (00:04:09) Details on how Betty organized the backpack drive, involved the community, and expanded the initiative.School Needs and Community Impact (00:07:08) Betty describes the needs of local schools, the impact of donations, and the growth of community support.Making the Backpack Drive a Community Event (00:09:17) How the backpack drive became a larger community event, including volunteer involvement and local business support.Personal Motivation and “Why” (00:10:15) Betty reflects on her personal reasons for community work and the fulfillment

Thanks to our Partners, Shop Boss and AppFueledIn this episode of The Auto Repair Marketing Podcast, Brian Walker sits down with Michelle Travis, Director of SEO at Shop Marketing Pros, to break down a question more and more shop owners are asking: Why does content need to be so long?They dig into how longer-form content is outperforming the old 500-word blog strategy, what Google and AI tools are favoring now, and why those extra words aren’t fluff; they’re fuel for better visibility, stronger trust signals, and showing up everywhere your potential customers are searching.You’ll also hear what’s changed in how blogs are built today, including things like TLDRs, FAQs, and comparison tables that hit both human readers and search engines alike. Whether you're skeptical or already sold on content marketing, this episode will help you see how deeper content connects directly to real-world results in your business.Lagniappe (Books, Links, Other Podcasts, etc)ChatGPTClaudeGrokWhat Makes A Great Auto Repair Shop Website?Your Google Business Profile + Mastering Local SEOShow Notes with TimestampsIntroduction and Sponsor Messages (00:00:01) Brief intro to the podcast, hosts, guest, and sponsor acknowledgments.Why Google Prefers Long-Form Content (00:01:43) Discussion on Google's preference for authoritative, relevant, and expert-driven long-form content.Defining Content Lengths and Pillar Pages (00:02:44) Explains short vs. long-form content, ideal word counts, and the role of pillar pages.Performance of Pillar Pages and Blog Posts (00:03:30) Comparison of pillar page performance versus newer, more targeted blog posts.Benefits of Long-Form Content for SEO (00:05:15) How long-form content allows for keyword variation, FAQs, summaries, and better user engagement.Google’s Search Intent and Authority (00:07:02) Google’s goal to provide the best, most complete answers and how detailed content supports this.Addressing Client Concerns About Content Length (00:08:48) Responding to clients who feel content is too long and explaining user intent.Content for Humans vs. Search Engines (00:10:23) Clarifies that content is written for humans but optimized for search eng

Thanks to our Partners, Shop Boss and AppFueledRyan Grace and David Gibson, former techs turned shop owners, join host Brian Walker to share how they built Pleasant Automotive in Wake Forest, NC. They started with a website before they even had a location. With no deep pockets or big investors, they focused on smart, strategic marketing moves that helped them grow fast without wasting money.Brian dives into their decision-making process, from ditching direct mail to doubling down on Google LSAs, and how strong phone skills turned casual calls into loyal customers. They talk openly about what worked, what flopped, and how they’ve created a brand that feels more like a high-end speakeasy than a typical auto shop.This episode is packed with takeaways for shop owners who want to scale without the fluff. It’s about being intentional, building relationships, and letting marketing fuel real growth.Introduction and Sponsor Acknowledgment (00:00:01) Host introduces the podcast, guests, and thanks sponsors.Background and Shop Ownership Journey (00:01:03) Ryan and David share their transition from technicians to shop owners and their first year in business.Tesla Specialty and Local Market Opportunity (00:01:59) Discussion of their focus on Tesla repairs due to poor local dealership service.Early Marketing Strategy: Website and SEO (00:03:46) Started with a website and SEO before opening, aiming for Google visibility from day one.Financial Preparations and Entrepreneurial Mindset (00:06:06) Talk about financial risks, faith, and foundational steps like securing a domain name.Scaling Services and Adding Marketing Channels (00:07:52) Gradual addition of services and marketing channels, including Google Ads.Seeking Industry Guidance and Community Involvement (00:08:59) Leaning on industry experts, SCORE, and engaging in community programs like Adopt a Highway.Evaluating Community Marketing ROI (00:09:52) Discusses the intangible benefits of community involvement and local visibility.Initial Marketing Company Experience (00:11:21) Tried a budget marketing company for website/SEO; found it ineffective and disappointing.Value of Investing in Quality Marketing (00:13:03) Realization that higher-quality, more expensive marketing services yield better results.Balancing Aggressive Growth with Financial Prudence (00:16:24) How they scaled marketing aggressively but sustainably, reallocating budget from ineffective channels.Best Performing Marketing: Google Local Service Ads (00:17:31) Google Local Service Ads identified as the most effective marketing channel.Optimizing and Adapting LSA Campaigns (00:18

Thanks to our Partners, Shop Boss and AppFueledReady or not, October is right around the corner, and Brian Walker and Caroline Legrand are here to help auto repair shops get a jump on fall marketing before it sneaks up.They cover fall-focused campaigns like Breaks for Breasts and Trunk-or-Treat events, along with practical reminders for promoting services like winterization and snow tire prep. The conversation also highlights creative ways to use national months and quirky holidays like Squirrel Awareness Month, National Pizza Month, and Name Your Car Day to create fun, engaging social media content that still reflects your shop’s professionalism.Whether it’s encouraging community involvement, sharing behind-the-scenes shop moments, or reminding customers about safety during school and holiday season travel, this episode is full of ideas that help your shop stay visible, build trust, and keep the bays full as the season shifts.Perfect for shop owners looking to market with intention and stand out in their local communities.Lagniappe (Books, Links, Other Podcasts, etc)October Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:01) Brief intro to the podcast, hosts, guest, and sponsor messages.October Marketing Planning Overview (00:00:56) Discussion about the importance of planning October marketing strategies in advance.General Shop Topics & Breast Cancer Awareness (00:02:10) Covering general shop topics, "Brakes for Breasts" campaign, and Breast Cancer Awareness Month.Trunk or Treat & Community Events (00:02:36) Ideas for hosting Trunk or Treat and other community events at the shop.Winterization, Tires, and Preventative Maintenance (00:02:58) Promoting winterization services, tire changes, and preventative maintenance for colder weather.Educating Customers on Fall Car Care (00:04:01) Tips for educating customers about tire pressure, coolant, and battery checks as weather cools.October National Months & Food Themes (00:05:10) Overview of October’s national months, especially food-related themes like National Pizza Month.National Women's Small Business Month (00:05:49) Highlighting and promoting women-owned auto repair shops.Squirrel Awareness Month & Automotive Tie-ins (00:06:08) Fun discuss

Thanks to our Partners, Shop Boss and AppFueledIn this no-fluff episode of the Auto Repair Marketing Podcast, Brian Walker is joined by Caroline Legrand, Danni Marks, and J.R. Portman for a candid conversation shop owners need to hear, especially if you're trying to figure out the real difference between a marketing agency, a business coach, and a fractional CMO.They dig deep into the roles each one plays, where responsibilities blur, and how shop owners can avoid the infamous “Spider-Man pointing fingers” scenario. You'll hear the good, the bad, and the straight-up truth about what happens when everyone's doing the work but no one knows who’s really driving the results.From strategy gaps to operational blind spots, this episode is a masterclass in understanding who’s responsible for what and how to build a team of partners (not vendors) who care as much about your success as you do.If you've ever asked, “Who do I trust?” or “Can I fire my CMO?”, you’ll want to hit play, take notes, and maybe even send this one to your leadership team.Show Notes with TimestampsIntroduction and Episode Context (00:00:01): Brian Walker introduces the episode, explains the "fly on the wall" format, and sets up the discussion about marketing roles.Content Creation Process & AI Use (00:01:16): Explains their approach to content creation, use of AI, and the importance of unique, thought-leadership-based content.Episode Format and Sponsor Messages (00:03:31): Describes the episode’s unique format, honesty in discussion, and includes sponsor messages.Defining Roles: Marketing Agency, Fractional CMO, and Coach (00:04:40): Breakdown of what each provider (agency, fractional CMO, coach) does for auto repair shops.Shop Marketing Pros: Scope of Work (00:05:36): Details the specific marketing tasks handled by Shop Marketing Pros, including SEO, ads, social media, and website management.Fractional CMO: Strategy and Accountability (00:06:53): Explains the role of a fractional CMO in driving strategy, creating plans, and holding others accountable.Coaching Companies: Business Guidance (00:08:01): Describes how coaches provide business advice, recommend agencies, and review marketing results.Overlap and Blurred Lines Between Roles (00:10:02): Discussion on where marketing agencies, CMOs, and coaches overlap, especially in client consultations.Marketing vs. Operations: Who Does What? (00:10:37): Clarifies the division between marketing services and shop operations, and where coaches step in.Consultative Role of Agencies (00:11:22): Agencies are increasingly expected to provide business advice, not just marketing services.Ongoing Agency-Shop Owner Relati

Thanks to our Partners, Shop Boss and AppFueledIn this heart-filled episode of the Auto Repair Marketing Podcast, Kim Walker sits down with Christina Beverly from Harrell & Beverly Transmission Auto Repair in Sanford, Florida. Christina shares the behind-the-scenes story of their now-annual teacher giveaway, an initiative born from local Amazon wish lists that quickly grew into a high-impact, community-shaping campaign. You'll hear how a $500 donation turned into $1,500, the emotional stories behind the nominations, and how this one simple idea rallied their team, elevated their brand, and aligned perfectly with their EOS-driven vision.This isn’t just another feel-good story. It’s a blueprint for what can happen when shops get intentional about giving back. From internal morale to external reputation, Christina explains how generosity fuels growth and how you can take this idea and make it your own.Ready to inspire your team, connect with your community, and build a brand people can’t stop talking about? Hit play and take notes. Lagniappe (Books, Links, Other Podcasts, etc)https://www.harrellandbeverly.com/ https://www.harrellandbeverly.com/our-historyhttps://www.harrellandbeverly.com/teachers Christina's blog about her cancer: https://www.livingrarely.com/ Show Notes with TimestampsIntroduction (00:00:01) Brief intro to the Aftermarket Radio Network and the podcast.Host Welcome & Updates (00:00:10) Host welcomes listeners, gives personal updates, and introduces guest Christina Beverly.Sponsor Message 1 (00:00:57) Shop Boss sponsor message about shop management software.Guest Introduction & Conference Talk (00:01:17) Host and Christina discuss previous episodes, upcoming conferences, and Christina’s involvement with Flaca.Travel & Podcasting Life (00:04:02) Host shares about frequent travel for work and its challenges.Classroom Giveaway Origins (00:04:44) Christina explains how the classroom giveaway started, inspired by teachers’ Amazon wish lists and local needs.First Year of the Giveaway (00:05:22) Details about the first year’s small-scale giveaway and unexpected national reach.Scaling Up the Giveaway (00:09:19) This year’s expanded giveaway: $1,000 grand prize, $500 runner-up, and 271 nominations.

Thanks to our Partners, Shop Boss and AppFueledLet’s be real, owning a shop isn’t just about fixing cars. It’s about managing chaos, wearing 15 different hats, and staying strong through it all. And sometimes? That strength takes a serious hit.In this episode, Kim goes deep with Rachel Spencer, co-owner of Spencer’s Auto Repair, and Leisa Ann from KeepMePostedToday.com, to talk about something we don’t talk about enough: mental fitness. From road construction disasters to walking across the country (literally), these two women share what it takes to keep your head in the game when life throws punch after punch.Rachel opens up about the emotional toll of a car accident, staffing struggles, leadership pressure, and how practicing “the pause” helped her reset. Leisa shares powerful lessons from her 3,000-mile walk to raise mental health awareness, like how to reset your energy, build an emotional bank, and stop carrying other people’s baggage.This episode is raw, practical, and filled with the kind of real-life advice you won’t get in a book. Whether you’re burned out, overwhelmed, or just need a reminder that you’re not alone, this conversation is the reset button you didn’t know you needed.Thanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.  AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”How To Get In Touch With the GuestLeisa AnnKeepMePostedTodayRachel Spencer Spencer’s Auto CareLagniappe (Books, Links, Other Podcasts, etc)Plan With The ProsShow Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:01) Kim introduces the podcast, guests, and topic of mental fitness; sponsor messages are shared.Guest Introductions and Background Stories (00:01:30) Kim introduces Rachel Spencer and Lisa Ann, sharing how she met each and their backgrounds.The Road Construction Crisis: Kim’s Story (00:06:55) Kim recounts her and Brian’s experience with a devastating road construction project and

Thanks to our Partners, Shop Boss and AppFueledWhen it comes to community involvement, some shops talk about it and others just do it. In this episode, I sit down with Chris Luoma, third-generation owner of Jerry’s Automotive in Lansing, Michigan, to talk about what it looks like to give back with heart.From car giveaways to Toys for Tots, Chris shares how giving back has become more than just a marketing tactic; it’s part of his shop’s DNA. We talk about the humble beginnings of this family-run business, what inspired their vehicle donation program, and how they’ve given away five cars (and counting) to people who truly needed a hand up.Chris walks us through the process of acquiring and fixing the vehicles, how they choose recipients, what the response has been like, and how it’s created a stronger bond between his shop and the community. You’ll also hear how local news coverage, Facebook engagement, and a little creativity have helped grow their reach, without needing a huge marketing budget.This episode isn’t just about cars. It’s about impact. It’s about showing up for your town, doing something that matters, and watching how it all comes back to you in ways you can’t always track but can always feelThis episode is sponsored by Shop Boss. Shop Management software that works the way you need it to right out of the box. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.How To Get In Touch With the GuestChris LuomaJerry’s AutomotiveLagniappe (Books, Links, Other Podcasts, etc)News Coverage of Vehicle GiveawayShow Notes with TimestampsIntroduction and Guest Welcome (00:00:10) Brian introduces Chris Loma, outlines the episode’s focus on community involvement and vehicle giveaways.Shop History and Legacy (00:02:26) Chris shares Jeffries Automotive’s 55+ year history, family ownership, and shop evolution.Long-Term Staff and Team (00:03:59) Discussion about long-term employees, technician shortage, and the value of a strong team.Origins of Community Involvement (00:04:41) Chris explains how giving back became a core value,

Thanks to our Partners, Shop Boss and AppFueledYou know that feeling when summer’s barely over, kids are back in school, and suddenly you’re staring down September, wondering what the heck to post on social media? Yeah, that’s where this episode comes in. Brian is back with Caroline Legrand for their monthly marketing prep session, your go-to podcast for staying ahead with smart, simple ideas that actually matter.They’re covering everything from prepping your fall events, tying in national awareness months (like National Preparedness Month), and even having some fun with off-the-wall days like “Talk Like a Pirate Day” and “Bald is Beautiful.” But it’s not just fluff, this episode is packed with real ways to build trust, showcase your shop’s personality, and create content that positions your brand as the go-to in your community.Whether it’s using DVI photos the right way, setting up educational posts, or just being more intentional with your calendar, this episode is all about showing up prepared before your slow season hits.This episode is sponsored by Shop Boss. Shop Management software that works the way you need it to right out of the box. Want to revolutionize your marketing? AppFueled does it all email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.comLagniappe (Books, Links, Other Podcasts, etc)Preparing for August’s MarketingDays of the YearNational Calendar Show Notes with TimestampsIntroduction and Sponsor Acknowledgement (00:00:10): Brian introduces the episode, guest Caroline, and thanks the sponsor. Sets up the September marketing theme.Overview of September Marketing and Industry Events (00:01:09): Discussion about September being packed with causes and events, and how shops can leverage industry events and conferences.Smoothing Out Workload for the Holidays (00:03:59): Advice on scheduling regular clients during slower holiday months to balance shop workload.Monthly Themes: Save Your Photos & National Preparedness Month (00:05:44): Encouragement to take and use shop photos, and tie in National Preparedness Month with vehicle safety and maintenance.Preparedness Content and Giveaways (00:07:20): Ideas for preparedness videos, EDC (Everyday Carry) for vehicles, and prep

Thanks to our Partners, Shop Boss and AppFueledEver meet someone in this industry doing something completely out of the box, and it works? That’s Ben Tilson.Kim sits down with Ben, the second-generation owner of Tilson’s Auto Repair in Rochester, Minnesota. He’s not just growing a solid shop, he’s writing children’s books to spark curiosity and pride in the next generation of technicians. And no, it’s not a gimmick. These books are rooted in Ben’s journey with dyslexia and a passion for storytelling that’s reshaping how kids and their parents see the auto repair world.We dive into the making of Technician Colton’s 10 Steps to an Oil Change and Olivia’s ABCs to a Car, how these books are being shared with local libraries, schools, and families, and how they’re quietly laying the foundation for future techs. His mission is clear: show kids that trades matter, that working with your hands is something to be proud of, and that this industry is filled with real opportunity.But the episode goes way beyond books. We talk about Ben’s creative, grassroots marketing strategies, hosting community events, shop tours, dance parties, Santa in a sleigh, and more. These aren’t big-budget campaigns. They’re smart, authentic ways to build trust, brand loyalty, and lasting community ties.This one’s not just inspiring, it’s a reminder that when you lean into who you are and lead with heart, you don’t just grow your shop. You build a legacy.This episode is sponsored by Shop Boss. Shop Management software that works the way you need it to right out of the box. Want to revolutionize your marketing? AppFueled does it all email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.comHow To Get In Touch With The GuestBen Tilson, Tilson’s Auto CareTilson’s Auto Care FacebookLagniappe (Books, Links, Other Podcasts, etc)Technician Colton’s 10 Steps to an Oil ChangeOlivia’s ABCs to a CarGet The Ultimate Guide to Auto Repair Shop Marketing<a href="https://planwiththepros.com" rel="noopener noreferre

Thanks to our Partners, Shop Boss and AppFueledWe all want great teams, but most shop owners don’t realize that a high-performing team doesn’t start with talent; it starts with culture. In this episode, I sit down with my right-hand man, J.R. Portman, and we unpack the real story behind building and keeping a team that not only performs but thrives.JR’s been instrumental in shaping the culture here at Shop Marketing Pros, and together we walk through what it takes to build a team from scratch, the brutal cost of hanging on to the wrong people, and how to create an environment where your team steps up even when you’re on vacation.We’ll get into hiring for character vs. capability, how tools like EOS and DISC can transform your business, what “core values” actually mean in the real world, and the moment when your team starts running the business better than you do.This isn’t fluff. It’s real talk about what culture is, what happens when you get it wrong, and how it feels when you finally get it right. This episode is sponsored by Shop Boss, manage and grow your shop with top features like integrated payments from 360 Payments. Are you ready to convert clients to members? AppFueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)EOS (Entrepreneurial Operating System)Shop Marketing Pros - Core ValuesThe Five Dysfunctions of a Team BookDISC AssessmentsShow Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:01) Brief intro to the podcast, host, guest, and sponsor messages.JR’s Role and Team Building Philosophy (00:00:56) JR’s background, importance of team and culture, inevitability of workplace culture.Hiring for Character vs. Skill (00:02:38) Challenges in hiring, value of character over skill, teachability, and long-term impact.Personal Stories: Hiring for Character (00:04:34) Examples from Shop Marketing Pros, hiring people with no marketing background, teachability.Culture Forms with or Without You (00:08:14) Unintentional culture, negative environments, and the need fo

Most shop owners don’t think about marketing when things are going great, but wait until the car count drops or the phones go quiet. That’s when the panic hits, and all eyes turn to marketing. But what if your shop’s struggles aren’t about marketing at all?In this episode, I sit down with Daniel Burkholder from Body Shop Marketing to explore a lesser-known aspect of the collision industry. Daniel’s been in this world since he was a kid, growing up in the family’s body shop, and now he’s on the frontlines helping collision shop owners navigate a changing landscape.We talk about what a Direct Repair Program (DRP) is, how it affects a shop’s autonomy, and why relying on insurance companies for car count is a dangerous game. You’ll hear how customer behavior is shifting even with DRPs in play and how shops that aren’t actively marketing are gambling with their future.This episode is loaded with insights about the customer journey in the collision space, the rising importance of Google search, the power of reputation, and why the best time to market is when you don’t need the work. Whether you’re all mechanical or have a toe in the collision side, this is a conversation worth tuning into. This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.  AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait, get started today at appfueled.comHow To Get In Touch With the GuestDaniel BurkholderBody Shop MarketingLagniappe (Books, Links, Other Podcasts, etc)Collision Vision Podcast by Cole StrandbergShow Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ult

Thanks to our Partners, App Fueled and Shop BossWhen car count dips and phones go quiet, the first call most shop owners make is to their marketing company. But what if the issue isn’t the marketing at all?In this episode, I sit down with Stan Stokes, creator of GuestX, to talk about a problem every shop owner faces but most misunderstand figuring out why leads aren’t turning into customers. Stan’s been deep in the world of marketing and operations for nearly two decades, and he’s built a tool that shines a light on what’s really happening between the phone ringing and a car showing up in your bay.We’ll dig into topics like lead quality vs. lead conversion, how your service advisors might be unknowingly costing you business, the difference between perceived and actual appointments, and why the phrase “price shopper” might be more excuse than reality.This episode isn’t about assigning blame. It’s about owning your process, getting real insight, and making the moves that will fill your bays with the right cars and the right customers.Thanks to our Partners, App Fueled and Shop BossThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.  Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.comLagniappe (Books, Links, Other Podcasts, etc)Guestx.com Show Notes with TimestampsIntroduction and Sponsor Acknowledgements (00:00:01) Brian introduces the podcast, guest Stan Stokes, and thanks the sponsors.Stan’s Marketing Background and Industry Evolution (00:02:12) Stan shares his marketing experience, the shift from traditional to digital, and the importance of operationalizing data.Marketing vs. Operations: Who’s Responsible for Slowdowns? (00:04:19) Discussion about the misconception that marketing is always to blame when business slows down.Defining Leads and Conversion Rates (00:08:21) Stan explains the need to redefine "lead," discusses lead-to-customer conversion rates, and the importance of classifying calls.Consumer Behavior and the Myth of Price Shoppers (00:16:42) Explores why callers ask about price, the reality of “price shoppers,” and how service advisors should handle these calls.Common Service Advisor Mistakes on Calls (00:20:02) Analysis of patterns and mistakes service advisors make that cause shops to lose op

If you’ve ever felt like your Google Ads were rockin’ one month and dead the next, you’re not crazy, and you’re not alone. In this episode, I’m joined by two of my favorite people, our COO, Hallie Wasinger, and lead CSM, Danni Marks, as we unpack the wild ride that is Google Ads.This isn’t a blame game or finger-pointing session. It’s an honest, behind-the-scenes look at what happens when ad performance drops, whether it's caused by us making strategic changes or Google flipping switches behind the curtain. From the algorithm updates that wrecked March 2024 to the subtle behavioral shifts we’re seeing now in 2025, we cover it all.You’ll hear why turning off your ads when things get tough might be the worst move, how Local Services Ads (LSA) are stepping in to fill the gap, and why online scheduling isn’t just convenient, it’s essential. We’ll even dig into how your website content and your service advisors' phone skills could be the hidden heroes or villains in your marketing success.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at RepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)GOOGLE LOCAL SERVICES ADSGoogle’s Local Service Ads – Everything You Need To Know - BlogGoogle’s New Local Service Ads: What Auto Repair Shops Need to KnowHaving Patience With Google Ads With Hallie WasingerPatience is Key With New Google Ads - BlogShow Notes with TimestampsIntroduction and Setting the Stage (00:00:01) Hosts introduce themselves, the topic (Google Ads roller coaster), and thank sponsors.The Reality of Google Ads Management (00:01:17) Discussion on misconceptions about Google Ads being "on/off"