Strategy Talks: Content Strategy for Small Teams

You pour yourself into a piece of content. You write it, refine it, hit submit... and then silence. Did it go live? Did it get changed? Did someone above you decide it wasn't right, and never tell you?Most content creators never find out what happens on the other side of that handoff.This week's guest has lived on both sides of that wall. She started as a creator, with a background in fine art, and now she's the one in the room deciding what gets approved, what gets sent back, and what gets shelved entirely, as a fractional CMO for clients across three continents.This week on Strategy Talks, we're getting into what a CMO is actually thinking when your content lands on their desk, and what you can do about it.→ Join the NEW Strategy Talks community here.Anna Geffert studied fine art, graduating just weeks before COVID hit. She made the switch to marketing after working in a museum, and has spent the last two years freelancing, evolving from marketing strategist to fractional CMO with clients on three continents.'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.No fluff. No theory. Just strategy you can use.New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

You're posting consistently. Maybe you're even running some ads. But somehow the results still feel disconnected, like two separate efforts that never quite add up.The brands winning on social have figured out how to make organic and paid work together as one strategy. And the gap between what they know and what most small businesses are doing? It's bigger than you think.In this episode of Strategy Talks, host Dorien Morin-van Dam sits down with someone who has built that strategy from the inside, at P&G, Mercedes-Benz, Robinhood, and Western Digital. She's here to pull back the curtain and show you exactly how it's done.→ Join the NEW Strategy Talks communityMelissa Dawson is a strategic, brand-first social pro with 15 years under her belt. She currently works in corporate B2B data storage at WD (fka Western Digital). Melissa has experience across the spectrum in social — B2B and B2C, hardware, software, fintech, transportation, CPG, and much more. Brands she's worked with include Western Digital, Procter & Gamble, Luvs, dbt Labs, Robinhood, Mercedes-Benz, Circle K, RingCentral, VMware, Celebrity Cruises, Orangetheory, and When We All Vote.'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.No fluff. No theory. Just strategy you can use.New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

If you want to (re)start YouTube on a limited budget and with limited resources, this Strategy Talks episode is for you! Learn the exact YouTube system small teams use to launch fast, grow consistently, and turn content into revenue — without a big budget or burning out your team. Digital media executive Andrii Salii has scaled 50+ channels to €10M+ in revenue and 5 billion views, and in this episode he's giving away the whole playbook.→ Join the NEW Strategy Talks communityAndrii Salii is a digital media executive with 5+ years in YouTube, content strategy, and growth operations — having scaled 50+ digital media projects that today generate €10.2M+ in annual revenue. He specializes in building data-driven content ecosystems, leading distributed teams, and turning underperforming channels into profitable, scalable digital assets.Andrii helps companies grow through revenue-focused content strategy, operational excellence, and high-velocity production systems.What he brings:Delivered 2–5× KPI growth in 90–180 days for brands including FintechGarden, Ukraїner, and GenesisManaged and scaled global production teams across 10+ countries, securing 5B+ cumulative views and unlocking $500K+ in monetizationBuilt unified content workflows and SOPs that cut production time by ~30% and doubled output — without increasing budgetDesigned omnichannel strategies that increased YouTube revenue, podcast consumption (4×), LinkedIn reach (+59%), and overall funnel performanceLed P&L, budgets, and ROI-focused planning, optimizing content spend and improving measurable profitability across media portfoliosLaunched and accelerated monetized channels from scratch, crafting systems for scripting, packaging, metadata, and short-form growthImplemented AI-backed content workflows (ChatGPT, Midjourney, Gemini, ElevenLabs, Opus), improving speed, creativity, and scalabilityAndrii combines strategic thinking, analytical depth, and high-ownership execution to help companies grow their media pipelines, strengthen acquisition funnels, and turn content into a repeatable profit engine.RESOURCES:<a href="https:/

Wouldn’t it be nice if your entire content strategy fit on one page, and your whole team could actually follow it?Small teams keep borrowing strategies designed for someone else entirely: different budget, different headcount, different audience, and wondering why nothing sticks. Stop working with a strategy that was never built for you.Guest Patricia Aber has spent her career doing the opposite: stripping complexity down until what's left is something a real team can actually execute. → Join the NEW Strategy Talks communityPatricia Aber is a Digital Marketing Alchemist and business growth strategist based in Uganda, where she works with small teams through Nile Centre Business Support. She specializes in turning complex, scattered ideas into simple, executable content strategies — the kind that fit on one page and actually get results. Patricia believes strategy shouldn't feel like a manual, and she's on a mission to prove that clarity, not complexity, is the real competitive advantage.'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.No fluff. No theory. Just strategy you can use.New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

Is your marketing based on assumptions?You think you know why someone downloaded your lead magnet. You think you know what problem they have. You think you know if they are ready to buy.Well, you are probably wrong.In this week's episode of Strategy Talks, you get to meet Moni Oloyede. She joined me to talk about what your prospects are dying to tell you, and how to set up your marketing to actually hear it.A system of smart questions built into what you are already doing.If you have ever wondered why your leads go cold... keep listening!→ Join the NEW Strategy Talks community here.Moni Oloyede is a marketing strategist, educator, and founder of MO MarTech, where she helps small businesses and early-stage companies build marketing that actually works. With a career spanning corporate marketing and entrepreneurship, Moni now focuses on teaching founders how to connect marketing principles with modern tools like AI and marketing technology.She mentors entrepreneurs through organizations such as the Maryland Innovation Center and TEDCO, where she helps startups clarify their audience, sharpen their messaging, and develop practical go-to-market strategies. Her work centers on helping small teams stop chasing tactics and instead build marketing systems rooted in customer psychology, clear positioning, and repeatable content strategies.Through workshops, consulting, and speaking, Moni teaches business owners how to create content that attracts the right audience, communicates real value, and turns attention into customers. Her approach blends timeless marketing fundamentals with modern AI workflows so small teams can plan, produce, and distribute content more efficiently without losing the human connection that drives real engagement.'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.No fluff. No theory. Just strategy you can use.New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

Are you the bottleneck in your own business?If your team stalls when you step away, you may be missing something most founders never think to build. Yvonne Heimann, founder of Ask Yvi and author of Mastering the Basics of ClickUp, joins Dorien Morin-van Dam as a guest on Strategy Talks this week to show you how visibility systems create real consistency in small teams, without adding complexity or headcount.→ Join the NEW Strategy Talks communityYvonne Heimann is the founder of Ask Yvi and FemAuthority, where she helps marketing teams and founders build scalable systems that support leadership and growth. Since 2018 she has worked with agencies, digital businesses, and marketing teams to design operational structures that remove bottlenecks and restore strategic focus. Yvonne is a longtime systems strategist, ClickUp expert, and author of Mastering the Basics of ClickUp. Her work focuses on the intersection of leadership, decision architecture, and operational design so teams can scale execution without adding complexity or headcount.Resources from Yvi:https://funnel.askyvi.com/ultimate-guide-to-streamline-your-customer-journeySOP tool: http://askyvi.tips/whale'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.No fluff. No theory. Just strategy you can use.New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

What would someone find if they Googled you right now?For most founders, the answer is… not much. Not because they don't have the expertise, but because they've been so heads-down doing the work, they've never taken the time to be known for it.In this episode of Strategy Talks, we're digging into one of the most overlooked growth levers in business: authority. Not the flashy, overnight kind — the real, durable visibility that makes the right people trust you before they ever get on a call with you.My guest spent twenty years helping others build that kind of credibility. Then she turned the lens on herself, and what she built is a genuine blueprint for going from hidden to recognized, without a big team or a big budget.If you've ever felt like your reputation should be doing more heavy lifting for you, this one's for you.→ Join the NEW Strategy Talks community hereKelly Schuknecht is the CEO of Two Mile High Marketing, a strategic marketing agency that helps founders, CEOs, and professional service providers build visibility and grow influence through thought leadership. With a background in publishing and executive marketing, Kelly has spent over 15 years helping high-achievers turn their expertise into powerful personal brands. She speaks nationally on visibility, content strategy, and the mindset shift it takes to go from “behind the scenes” to center stage.Kelly's Book: AuthorityXFactor'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.No fluff. No theory. Just strategy you can use.New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

Some leaders are one bad week away from quitting content for good.You start strong: the ideas, the energy, the plan. Then life hits. A client crisis. A missed deadline. A season where you have nothing left. The content stops. Weeks turn into months. And the silence starts to feel permanent.Here's what nobody tells you: the leaders who show up consistently aren't the ones with more time. They're not the ones with bigger teams or better ideas. They're the ones who stopped trying to create like a machine, and learned to lead like a human.George B. Thomas is the founder of Sidekick Strategies, creator of the Superhuman Framework, and one of the most prolific content creators in his industry — 16 million words, 400+ podcast episodes, zero burnout.In this week's episode of Strategy Talks, we go deep on the system, the mindset, and the hard truth about why most leaders keep stopping and starting.→ Join the NEW Strategy Talks community todayChapters:00:00 Consistency Without Burnout02:07 Meet George B Thomas03:10 Purpose Passion And Systems09:59 Hustle Culture Wake Up Call13:12 AI Clone And Foundations22:14 Obsidian Brain Map22:47 Story Bank and Identity27:01 Voice Prompts in Terminal30:10 Agent Team and Self Learning40:31 Build Your Brain TodayGeorge B. Thomas is the founder of Sidekick Strategies and Spiritual Side of Leadership, and creator of the Superhuman Framework, a proven system built on 4 Cornerstones and 10 H Pillars that helps leaders flourish in business and life. With 42+ HubSpot certifications and decades of experience in sales, marketing, and leadership development, George has dedicated his career to helping businesses grow and faith-driven professionals stop choosing between success and soul. He's a speaker, podcast host of "Beyond Your Default," and trusted guide for leaders who refuse to let the weight of leadership crush their calling.'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.No fluff. No theory. Just strategy you can use.New episodes each week! We stream live on LinkedIn, YouTube and Facebook.George's Resources:The blog article George created during the LIVE show, no editing!htt

LinkedIn engagement is at an all-time high, and yet video views just crashed 36%. Audience growth is slowing. And the format nobody was talking about a year ago is now the top performer on the entire platform. So which LinkedIn are you showing up to: the one that's thriving, or the one that's leaving you behind?The 8 key findings from Socialinsider's 2026 LinkedIn Benchmarks report, based on the analysis of 1.3 million posts across 16,000+ business pages:LinkedIn's overall engagement rate is up 8% YoY, now averaging 5.20%Native document posts lead all formats with a 7.00% engagement rate — up 14% YoYEngagement grew across every format: text posts (+12%), images (+9%), and videos (+7%)Multi-image posts drive the most likes across all page sizesPolls outperform all other formats for impressions on pages with 50K+ followersVideo views declined 36% YoY across every page sizeBrands increased posting frequency in 2025, especially for visual-first formatsAudience growth slowed significantly in 2025, particularly for large accountsIn this special panel edition of Strategy Talks, host Dorien Morin-van Dam sits down with four LinkedIn experts to do something this ^^^ data alone can't do: tell you exactly what to do next. 00:00 LinkedIn Shakeup Stats02:00 Meet the Expert Panel05:54 How to Read Benchmarks09:04 Video Drops and What Works13:09 Docs Albums Polls Growth27:41 Follower Spikes and Patterns29:02 Organic Wins Fuel Paid32:51 Follower Growth Takes Time36:42 Metrics Beyond Likes48:15 Rapid Fire and Wrap UpThe LinkedIn experts:🎙 Miruna Vocheci: Social Media Manager at Socialinsider. She'll walk us through the data straight from the source.🎙 Beth Granger: LinkedIn trainer, consultant, speaker, and beta-tester for LinkedIn itself.🎙 Melonie Dodaro: Social Strategist for DNV, bestselling author of LinkedIn Unlocked, and Navigating LinkedIn for Sales.🎙 Kristian Downer: Founder of DowSocial<

If you can't take a two-week vacation without your agency falling apart, you don't own an agency. You ARE the agency.This week's guest Steve Guberman built one, sold one, and now coaches others to stop making that mistake.In this episode of Strategy Talks, we will be talking aboutwhat actually builds value,what silently kills it,and how to build something worth buying, and worth running.This episode is your wake-up call.→ Join the NEW Strategy Talks community here00:00 You Are the Agency01:20 Welcome to Strategy Talks02:55 Owner Dependency Warning Signs06:34 Delegation That Enables Growth09:05 CEO Role and Focus10:13 Copycat Goals vs Real Success12:01 Profitability and Niching13:45 What Buyers Really Value14:57 AI Adoption Stages for Agencies25:05 Sellable and Enjoyable AgencySteve Guberman is the founder of Agency Outsight, where he helps agency owners build the business of their dreams—with clarity, purpose, and profit. A former agency founder who successfully exited his own firm, Steve now guides creative, marketing, and digital leaders through growth, positioning, and the complex decisions that come with scaling or selling an agency.Drawing on his experience as both a coach and M&A advisor, he helps owners understand what truly drives long-term value—financially and personally. As host of the Agency Bytes podcast, Steve shares real stories and lessons from top agency leaders to help others grow with intention.'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.The Agency Owner's AuditNo fluff. No theory. Just strategy you can use.New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

Rebranding feels productive, right? But it rarely fixes what’s broken.In this episode of Strategy Talks, Dorien Morin-van Dam hosts Beatrice Gutknecht as she breaks down why most companies don’t have a brand problem; they have a positioning problem. And how that misalignment shows up everywhere: in unclear messaging, content that doesn’t convert, and sales conversations that stall.You’ll learn how to spot the difference, and what to change, so your brand actually drives pipeline.If your content isn’t converting or your message keeps changing, this is the conversation you need.→ Join the NEW Strategy Talks community hereBeatrice Gutknecht is the Founder of Badassery by B, shifting how businesses are seen with ROI (like increasing brand value, AKA business value, and reducing sales and marketing costs) and practical operations-focused brand strategy, and Host of The Art of Branding Podcast.Beatrice is a firm believer that the classic ‘rebrand’ is BS and a great way to spend a bunch of money while losing market share and trust and restart the growth cycle from scratch. What’s effective? Repositioning and refreshing your brand.'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.No fluff. No theory. Just strategy you can use.New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

Ever notice how the post is basically done… but somehow it never publishes?That “last 10%” is where small teams lose momentum: endless tweaks, one more review, waiting on someone to approve it, waiting on someone to “have time.”And here’s the hard truth: most small teams don’t have a content problem. They have a shipping problem.In this episode, Dorien is joined by Robin J. Emdon, creator of GetResultsology, to break down what’s actually happening when smart teams procrastinate, and how to replace the chaos with a simple system that compounds: clear ownership, a real definition of done, and lightweight accountability that doesn’t add more meetings.If your content is stuck in draft mode, this is your reset, so you can ship consistently and get results.→ Join the NEW Strategy Talks SKOOL community hereRobin J. Emdon is the creator of GetResultsology® – The Science of Getting Stuff Done!, a practical system designed to help solopreneurs and self-starters overcome procrastination, build momentum, and follow through on what matters most. Known as The Procrastination Slayer and The Momentum Architect, Robin helps turn scattered effort into consistent progress — one focused action at a time.Robin's FREE resources5-Days to Skyrocket Your Productivityand Kick Procrastination to the Curb!Really Useful Tips (FREE GetResultsology Book - PDF)'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.No fluff. No theory. Just strategy you can use.New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

If your market is crowded, ‘more content’ won’t save you, but more of you will.In this episode, guest Stephen Mostrom and host Dorien Morin-van Dam break down what it actually means to outwrite AI as a small business: keeping your human voice, sharpening what makes you distinct, and using AI in a way that supports your thinking instead of replacing it.Because the goal isn’t to publish faster. The goal is to be remembered—and trusted—when the buyer is comparing options.Are you struggling to be seen and heard? THIS one’s for you!→ Join the NEW Strategy Talks community today.Stephen Mostrom is a damn smart writer for tech, finance, and healthcare brands. He cofounded a content agency, Damn Smart Marketing, to help execs and companies turn their big ideas into sharp, human-first writing that breaks through the noise.Outside work, you'll find Stephen hanging with his wife (and business partner), two boys, and three pups. He loves a good book, a great glass of Syrah, and premier league soccer.'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.No fluff. No theory. Just strategy you can use.New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

Every single week, I tap into someone else’s audience — on purpose.And every week, my guests tap into mine.That’s not luck. That’s strategy.Strategic partnerships are one of the fastest, most powerful ways to grow, ESPECIALLY if you’re a founder, consultant, or small team without a massive audience (yet).This week on Strategy Talks, I’m bringing on someone who gets it:Alexandra Black-Paulick; a strategist who helps brands grow by partnering smarter.We’re breaking down:🧡 How to access warm, trusting audiences without cold pitching🧡 How to avoid becoming the “junior brand” in the deal🧡 Why most people approach partnerships backwards — and how to fix itIf you’ve got the right offer but not enough eyes on it, this conversation is your growth unlock.→ Join the NEW Strategy Talks community hereI’m I’m Alexandra Black, a fractional marketing director who helps brands get clear, consistent, and confident in how they show up.After 15 years leading marketing for B2B and D2C companies, I’ve learned how to cut through complexity and build marketing strategies that get results. I live in Denver and love partnering with teams who are ready to grow—without the chaos.'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.No fluff. No theory. Just strategy you can use.New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

You know that feeling when you’ve posted your 4th piece of content this week…… and all you hear is crickets?You’re not alone, and you’re not doing it wrong. You might be missing something, though. You need direction.This episode of Strategy Talks features Kendra Losee, marketing strategist, visibility expert, and host of the brand new podcast 'Marketing for People Like Us', to talk about the shift smart teams are making in 2026: from reactive content to intentional strategy.We’ll get into what to stop doing, how to lead with clarity, and why so much “good content” is quietly failing. If you’re a founder, freelancer, or part of a small marketing team, this one's for you.→ Join the NEW Strategy Talks community here: https://www.skool.com/strategy-talks-4060Kendra Losee helps business owners stop swearing at their marketing and turn it into something that actually works.She's spent more than two decades working with Fortune 100s, startups, agencies, and her own company. Which means she knows what moves the needle, what's worth your time, and what you can stop doing altogether.Kendra specializes in helping business owners turn marketing that grew organically into something strategic. Her approach cuts through the 'that's just how we do it' and 'why isn't this working,' so you can get the clients you want, grow the business you envisioned, and stop second-guessing marketing decisions.'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.No fluff. No theory. Just strategy you can use.New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

Here’s the uncomfortable truth: most of your content, the content you’ve spent time researching and creating… is going nowhere.You are posting, people are liking, maybe even commenting, but it’s not turning into real relationships, or real results.That’s because what happens after you post is just as important as what you post. And that’s where today’s guest comes in.I this episode, Dorien is joined by Brooke Sellas — award-winning CEO of B Squared Media — who’s here to show us how social care is the missing link between content strategy and customer experience.If you think social care is just answering DMs or complaints, think again.You’ll learn how small teams can turn everyday comments into trust, loyalty, and actual growth — with clear plays you can run this week.→ Join the NEW Strategy Talks community here: https://www.skool.com/strategy-talks-4060Brooke Sellas is shaping the future of digital marketing one conversation at a time. An award-winning CEO, she leads B Squared Media, a social experience management firm helping global brands like Brother International, Miele, and Vanguard turn digital conversations into trust and loyalty. Explore her insights in Conversations That Connect, her thought leadership on CMSWire, or her expert-led courses—including multiple programs at the University of California, Irvine and a LinkedIn Learning course on Social Care.Resource from Brooke, The State of Social Care 2026https://bsquared.media/the-state-of-social-care-2026/'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.No fluff. No theory. Just strategy you can use.

Search is changing fast. ChatGPT, Perplexity, Google SGE—your future customers are asking questions in tools that skip the traditional click. So how do small teams stay visible in a world where links are disappearing?In this episode of Strategy Talks, Dorien sits down with AI visibility and SEO expert Jason Khoo, founder of Zupo, to explore how brands can earn presence in large language models (LLMs) without relying on huge content budgets or outdated keyword tactics.You’ll walk away with:+ A clear definition of “AI Visibility” and how it differs from SEO+ Content plays that help ChatGPT, Perplexity, and Google SGE surface your brand+ Real-world examples of what works (and what’s already obsolete)+ A framework to audit your site and content for LLM readiness+ One key metric to track your AI search presence in 2026If you’re done chasing rankings and want your brand to show up where decisions now start, this episode gives you a roadmap to compete, no agency required.→ Join the community here: https://www.skool.com/strategy-talks-4060Jason Khoo is the Founder and CEO of Zupo, an award-winning AI visibility & SEO agency, and a leading voice on adapting businesses to the evolving search landscape. With deep expertise in Search Engine Optimization and Thought Leadership, Jason has expanded into Generative Engine Optimization (GEO) and AI Visibility, helping brands optimize for Google, ChatGPT, Perplexity and beyond.​'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.No fluff. No theory. Just strategy you can use.

If your team’s content is unclear, inconsistent, or just not getting (enough) traction, it might not be a content problem but a leadership problem. Ahem. You!It's you; you might be the problem.Join executive coach Lori Bruhns and host Dorien Morin-van Dam, as we kick off Season 5 of Strategy Talks, with a bold conversation about what small team leaders get wrong about content strategy, and how to fix it fast.We’ll unpack the hidden leadership habits that block content flow, dilute brand voice, and create endless bottlenecks.Walk away with practical ways to improve internal alignment, team communication, and strategic clarity, so your content actually reflects who you are and where you're going.Perfect for founders, team leads, marketers, and consultants building systems that scale.Resources:Dorien on LinkedInStrategy Talks Video Podcast | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks Video Podcast | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks Video Podcast | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks Video Podcast | Season 4 YouTube Playlist: https://bit.ly/3WVPUUgStrategy Talks Video Podcast | Season 5 YouTube Playlist: https://bit.ly/4pDRaqo

How do you stay true to your story when your market forces you to change everything? On this episode of Strategy Talks, I sit down Haley Walden to dig into how the most resilient creators pivot not just what they sell,  but how they talk about themselves. (And yes, we talk martial arts & books too.)The market is changing, and if you are in need of a business pivot, this one’s for you! ★★★★★Haley Walden is an intuitive brand voice copywriter, editor, and book coach who helps thought leaders and innovative brands position themselves as industry experts, influencers, and visionaries in their fields. She's a multi-passionate geek with many obsessions, including reading, martial arts, film, music, and musicals. When she's not serving her clients, she's immersed in the magical world of The Witness Tree Chronicles, her epic fantasy series-in-progress.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInHaley WaldenStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Want to stop posting more and start being heard? In this episode of Strategy Talks, Dorien chats with Carrolee Moore, founder of The Podcast Pitching Society, about how to turn podcast guesting into visibility that sells. Want more visibility (and more contracts)?Learn about pitching, appearing, and converting via Other People’s Podcasts. ★★★★★Carrolee Moore is a Jamaican-born entrepreneur, speaker, and founder of The Podcast Pitching Society. She helps overlooked experts get paid for what they know, not just what they do, through high-impact podcast placements and long-form visibility strategies.After being laid off in 2020 and moving cross country, she launched her first business from an air mattress in an empty apartment. She transformed that rock-bottom moment into a multi–six-figure agency in under two years – built without ads, SEO, or social media marketing. She is the creator of the Currency of Visibility™ movement and the visionary behind the C.A.K.E. Podcast Guesting Method, helping founders turn podcast interviews into content and contracts. Her work has been featured in the Dallas Morning News and on popular platforms like the Speak Your Way to Cash® podcast. In 2025, she was inducted into Who’s Who of America for her contributions to marketing and communications.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInProfitable Podcast Pitch Kit/DIY boxFree 30 Min Visibility Session with CarroleeStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

What if your social media strategy could do more than drive clicks? What if it could drive real, lasting change? Here is the good news: you can!On this episode, Dorien is joined by Dr. Misha Kouzeh, global consultant, TEDx speaker, and digital changemaker, to explore how purpose-driven brands use social media to create measurable social impact, and what we can learn from them! If you’re ready to move beyond vanity metrics and into meaningful influence, this is your episode.★★★★★Dr. Misha Kouzeh is a TEDx speaker, distinguished university lecturer, social entrepreneur and consultant with expertise in digital marketing, social impact and sustainability across three continents. For the past decade, she has worked with organizations such as Coca-Cola, Unilever, the United Nations' World Health Organization as well as Stanford, University of Southern California, University of California LA, Cal State Universities and various nutrition technology and medical companies to leverage the power of marketing, social impact and education to drive positive change for purpose-driven brands. A recognized thought leader often referred to as "Digital Changemaker", Dr. Kouzeh has spoken on global stages for over 15 organizations, including Sustainable Brands, the premier global community of brand innovators who are shaping the future of sustainable commerce worldwide.Dr. Kouzeh obtained a Doctorate degree in Education at University of Southern California (USC) and holds two Master of Science degrees from RSM Erasmus University and Wageningen University in Marketing Management and Nutrition & Health and a Bachelor of Science in International Business Administration from Erasmus University in the Netherlands. Located in Los Angeles, she obtained two UCLAx Certificates in Marketing and Sustainability and a Harvard certificate in Higher Education. She also serves as a member of advisory board for UCLA Extension, member of advisory council for Harvard Business Review, certified Climate Reality Leader, and several community organizations empowering individuals from youth to C-Suite executives to change the world.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInMisha Kouzeh on LinkedInStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: <a href="https://bit.ly/3YbXet0" rel="noopener noreferr

What really breaks down collaboration between sales and marketing? And how do you fix it, for real?In this week’s episode of Strategy Talks, we meet B2B strategist and author Pam Didner. She reveals what happens when teams misalign, how to rebuild trust, and why shared KPIs aren’t enough. We’re diving deep into the mindset, structure, and culture needed to make revenue teams actually work together, and how AI will change the way we collaborate next.★★★★★Pam Didner is a seasoned B2B Consultant, Speaker, Fractional CMO, Author, and Podcaster.Her extensive knowledge covers various areas such as strategic planning, account-based marketing, demand generation, and sales enablement. She has also written five business books: The Modern AI Marketer in the GPT Era, The Modern Marketer: Guide to Gen AI Prompts, The Modern AI Marketer, Effective Sales Enablement, Global Content Marketing. She excels in fostering strong partnerships with sales teams to showcase the revenue-generating potential of marketing efforts. Pam works closely with both sales and marketing teams to develop cohesive plans that align with overall business goals.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInPam Didner's websiteStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

What does it really mean to live and work with peace and purpose, especially when the world expects performance and perfection, and ...constant hustle? This week's guest is Mike Gingerich. From the Andes to the Amazon, Mike guides transformational journeys in life, leadership, and mindset. This conversation is your invitation to slow down, and level up.★★★★★As a lifelong endurance athlete, former executive, coach, and tour guide, Mike Gingerich helps overachieving professionals get beyond perfectionism, people-pleasing and chronic stress, and optimize performance…both in life and business. He offers coaching & training, as well as retreats and tours in Ecuador where he immerses groups, taking them from the Andes to the Amazon!★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInMike's Next Retreat in EcuadorSpecial Offer From MikeStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

“Why didn’t that reporter write about us?”If you’ve ever wondered why you didn't get media coverage, this episode of Strategy Talks is for you. Julie Kelley knows exactly what the media wants, because she used to be on the inside. Now she helps rural brands and nonprofits ditch tired press releases and get the coverage they deserve.★★★★★Julie is Chief Strategist and Founder at Rural QueenB Media, a Rural America Business Amplifer. She turns 20 years of newsroom relationships into strategic wins for expansion stage companies, female founders, nonprofits, and global companies with small town impact. Her advantage: she knows what reporters want before they ask and uses that insider knowledge to elevate rural brands to national prominence.Her communications strategy and growth marketing media work includes companies like Ballou Family Apothecary, Weidmann Electrical Technology, Roof Maxx, Vermont Nut Free Chocolates, and SunCommon, reflects Julie’s commitment to business as a force for good. So does her service on Boards of Directors/Trustees for the Vermont Futures Project, Discover St. Johnsbury Chamber of Commerce, and previously Fairbanks Museum and Planetarium, Habitat for Humanity, and as the President of Burlington Sunrise Rotary and Spokesperson for St. Jude Dream Home and Hospice of Acadiana. Julie recently hosted the keynote fireside chat during the Women’s Economic Opportunity Conference, organized by Senator Peter Welch's office, in Vermont. Julie started the year presenting as the Media expert at a national conference in New Orleans for Roof Maxx. That led to a growth market in executive leadership and public speaking trainings for national organizations like MIE in Philadelphia, Pennsylvania and One Justice in San Francisco, California. In addition, she is beginning a new executive training cohort, with a major utility in New England, in December.Julie loves living the Vermont life, back in her hometown of St. Johnsbury, in her multi-generational home with her 10-year-old son, 81-year-old Mom, and their dog Gumbo!★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInJulie on LinkedInStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strate

AI is transforming how brands are discovered online. The rules of SEO are changing fast. Join me this week for a Strategy Talks episode with search strategist Dale Bertrand as we dive into AI-driven search and what it means for visibility, traffic, and growth.★★★★★Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences, leads corporate training events and serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas, Exxon Mobile and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInFire & SparkStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

We built brands for humans. But the first judge of your next message is now an algorithm. Are you marketing to the machine before the customer?This week on Strategy Talks, I’m talking with THE Mark Schaefer; bestselling author and business coach, about his latest book: How AI Changes Your Customers. Let’s find out how AI is rewiring buyer behavior, the signals algorithms actually reward, and the moves that rebuild brand trust when fast, confident answers crowd out nuance. If you want practical strategies you can use right now, don’t miss this!★★★★★Mark W. Schaefer is a globally recognized author, keynote speaker, futurist, and business consultant who blogs at {grow}, one of the top five marketing blogs in the world. He teaches graduate marketing classes at Rutgers University and has written 12 best-selling books. Mark’s new book Audacious: How Humans Win in an AI Marketing World describes an essential framework for businesses to stand out and be seen in a noisy world.His many global clients include Pfizer, Cisco, P&G, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events worldwide, including South by Southwest, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on various media channels, including CNN, The Wall Street Journal, The New York Times, and CBS News.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInMarkBotMarketing Companion PodcastStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

What if… productivity didn’t start with hustle?Transformational trainer Sheetal Sujan joins me today, to challenge the traditional productivity playbook. We talk practical tools, inner alignment, and how softness and stillness, can drive high-impact results. Tune in for a conversation that blends strategy with soul★★★★★Sheetal Sujan is a transformational trainer, emotional intelligence facilitator, and the founder of Lybra Training, Coaching & Consulting in Suriname. With over 15 years of experience in people development, Sheetal has led powerful programs across communication, leadership, MBTI, team building, productivity, and AI for both private and public sector organizations.Her work blends deep emotional insight with practical tools, creating spaces where individuals — especially women — feel seen, safe, and empowered to reconnect with themselves.Known for her calm strength and intuitive teaching style, Sheetal’s sessions are both grounding and transformational.Sheetal believes that true leadership begins with inner alignment, and that stillness, softness, and self-awareness are powerful forms of transformation.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInSheetal SujanStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Are your marketing reports full of numbers… but short on meaning? Do dashboards get updated weekly, but no one really uses them?Today’s guest says: “You don’t need perfect data, you need insight you can act on.”Dana DiTomaso is here to help us cut through the noise! She’ll share how to build reporting strategies that actually guide decisions, and rethink what metrics really matter in 2025 and beyond.If your team is drowning in data but starving for clarity, this episode of Strategy Talks is for you. ★★★★★Dana DiTomaso is Founder & Instructor at Analytics Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing. Alongside the team at Kick Point, Dana teaches people and teams how to set goals and track results so that they understand what strategies and tactics bring real value. In addition to speaking at conferences about reporting and analytics, SEO, and brand building, Dana is the weekly technology columnist on CBC Edmonton AM and teaches digital analytics at the University of Alberta. Her LinkedIn Learning courses have taught over 180,000 learners important digital marketing skills. In her spare time, she enjoys yelling at football players and collecting hobbies.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInDana's websiteDana's coursesStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

What makes an agency partnership work, and what makes it fall apart?On this episode of Strategy Talks, my guest and I sit down to explore some of the unspoken rules, partnership pitfalls, and of course, best practices of strategic agency partnerships. If you’ve ever subcontracted a service, or thought about white-labeling your work, this one’s for you.★★★★★A lifelong New Jersey native, Adam Wormann spent a decade in the non-profit sector before transitioning to agency life, leading digital marketing for multiple agencies.  In 2016 he founded Wormann Consulting, a boutique digital marketing agency focused on digital search and social media, helping clients directly as well as partnering agencies without a digital marketing department or just needing additional overflow support.  Adam resides in northern NJ with his wife, three kids, and mini golden-doodle. He's also an avid golfer, poker player, and supporter of Liverpool Football Club. ★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInWormann ConsultingStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

If selling makes you cringe, or if you’ve ever tried to 'build rapport' and accidentally made things weirder, this one’s for you. Whether you’re pitching a product or service, or just your own ideas, adding humor can be your secret advantage.In this episode of Strategy Talks, you’ll learn how to sell without sounding salesy, how to make people laugh without losing the sale, and why humor might be the best trust-builder you’re not using yet. This week, Chris Castanes joins us with stories, strategies, and just the right amount of sarcasm.★★★★★Chris Castanes started selling when he was in grade school. His first job was selling door-to-door insurance policies in rural North Carolina. In 2009 he started what eventually became Surf Financial Brokers. In 2019 he began making plans to make his company more "virtual" and covid accelerated that.  ★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInBooks by Chris Castanes:Nearly MotivatedYou Are Going To Be Great at ThisWebsite: Chris CastanesStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Did you know your content keeps working for you months after you post it, quietly driving traffic and growing your list, and attracting ready-to-buy customers - on Pinterest? This week's Strategy Talks guest, Trona Freeman, helps small businesses use Pinterest and SEO.Whether you're brand new to Pinterest or ready to scale your results, this is a strategy talk you don’t want to miss.★★★★★Trona Freeman helps small businesses use SEO and Pinterest to grow and connect with their customers online. She has a varied background, including an MA in Art History, and a previous blogging career.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInPinterest SEO Course: Keyword Optimisation for Traffic and LeadsStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Dare I say it? Corporate video is finally having its moment. Yet… most brands are still playing it painfully safe. In this episode of Strategy Talks, Emmy Award-winning storyteller Tony Gnau shows us how to ditch dull scripts and create video content that actually connects. Tony proves that video doesn’t have to be flashy to be powerful. It just can’t be boring.★★★★★Tony Gnau is the Founder and Chief Storytelling Officer at T60 Health. He’s a three-time Emmy Award winner, 18-time Telly Awards winner, and is the Amazon #1 bestselling author of "Lights, Camera, Impact."He has created videos for Walgreens, CommonSpirit Health, Catholic Health Initiatives, United Airlines, Goose Island Beer Company, as well as NBA legend Dwyane Wade.Finally, Tony is a former USC Trojan football player, Star Wars geek, and a devoted husband and father.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInConnect with Tony GnauStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

I bet you know this but… AI search cites sources. That puts PR (back) in the spotlight. In this episode of Strategy Talks, Dan Nestle and Dorien break down simple moves any brand can use to earn mentions, build authority, and get linked in AI answers. If you want AI to point to you, this is your episode.★★★★★Dan Nestle, Founder of Inquisitive Communications, is an award-winning strategic communications executive, communications technology leader, and host of The Trending Communicator podcast. Named to PRWeek’s Dashboard 25 in both 2023 and 2024 and recognized on the Propel 100 list of the Most Influential PR Tech Leaders in the World for 2025, he is at the forefront of AI and innovation in communications.With over two decades of corporate and agency experience, Dan brings proven expertise in corporate and brand communications, integrated marketing, content strategy, social media, and brand storytelling. His deep understanding of emerging trends like Generative AI and CommsTech enables him to bridge the gap between strategy and innovation, helping organizations adapt and thrive in a rapidly evolving landscape.Born and raised in New Jersey, Dan spent 16 years in Japan and speaks Japanese—a reflection of his adaptability and global perspective. This curiosity and ability to connect ideas across disciplines drive his passion for empowering PR and marketing leaders to confidently embrace AI and unlock its full potential.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInDan's Podcast: The Trending CommunicatorStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

So many of us are obsessed with clicks, metrics, and automation; what happens when we choose empathy instead? This week's guest, Samantha Kelly, built a thriving brand and loyal community by doing exactly that. She builds trust instead of chasing likes. If you’re tired of hollow engagement and ready to create real connection, this episode of Strategy Talks is your blueprint.★★★★★Samantha Kelly has been helping businesses get noticed since 2016. Samantha is one of the most recognised specialists in the social media space. With an engaged following of over 70k on X and 18k on LinkedIn, Samantha helps businesses stand out online and build communities around their brand. She helps executives curate a powerful personal brand presence online.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInSocial Media Fest IrelandStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Imagine stepping onto campus where AI co-teaches your lectures, customizes every assignment in real time, and even runs virtual internships. As universities race to embed generative tools into every syllabus, we must ask: are we truly preparing students for tomorrow’s workforce or unleashing new ethical challenges? This week on Strategy Talks, we’ll uncover how higher-ed leaders are weaving AI literacy into every program to graduate professionals ready to innovate responsibly.★★★★★Dr. Elaine Young is Department Chair for Marketing, Media & Esports at Champlain College Online, where she oversees faculty, curriculum and assessment for undergrad and graduate programs—and, as Curriculum Innovation Lead, designs new offerings for adult learners and employer-sponsored cohorts.A member of the Champlain community since 2000, she’s served as Assistant Dean and Program Director, launched the B.S. in Marketing (2001), minors in Activist & Digital Marketing, and the first B.S. in Game Production Management.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInDr. Elaine Young on LinkedInStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Influencer marketing is evolving. And Robyn Nissim is leading that evolution.She built Ulta Beauty’s first-ever influencer program, grew Anastasia Beverly Hills to 24 million followers, and took Alo Yoga from zero to 4 million in under a year, all before founding her own consultancy, Social Proof Agency.In this episode of Strategy Talks, Robyn reveals how to go beyond campaigns and follower counts to build culture-driven, social-first brands from the inside out.Tune in for real talk on zero-budget creativity, internal alignment, and what not to do when building your influencer strategy in 2025.★★★★★Robyn Nissim began her career on the agency side of advertising, opening social handles for brands such as Michelin and Nissan. After five years in the Ad World and winning a Webby Award, she learned that she could make waves on social platforms using zero brand dollars, which led her to launch an independent freelancing business. During this time, Robyn built out Ulta Beauty's first-ever influencer marketing program, leading strategy and execution for their team. At the forefront of the influencer bubble, Robyn played a significant role in revolutionizing how brands connect with consumers online and leveraged influencer marketing to build trust with consumers, create content, and alleviate internal creative resources. From there, she went on to manage some of the largest social communities in the world in-house on the brand side, taking Anastasia of Beverly Hills to its peak (24M Followers on Instagram) and building out Alo Yoga's entire social footprint, sprouting to +4M in less than one year (opening channels Alo, Alo Men, and Alo Wellness)After driving massive results at both brands and receiving acknowledgments from Instagram, Robyn established Social Proof Agency. S.P.A. is dedicated to empowering organizations to think social-first via corporate training on social media strategy, rollout, and execution company-wide. ★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInRobyn's programsRobyn on LinkedInStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: <a href="https://b

Authentic relationships can be your greatest business asset. In this episode of Strategy Talks, I sit down with Jillian Vorce, master connector and founder of The Jillian Group, to explore relationship-building as a strategy, not an afterthought. From overlooked stakeholder ecosystems to redefining ROI through connection, Jillian shares how leaders can turn isolation into opportunity, one handshake at a time. 🤝If you're ready to build deeper, more strategic relationships in 2025, this episode is for you.★★★★★Jillian Vorce is a connector, strategist, and trusted advisor with 25 years of experience helping leaders and entrepreneurs grow through the power of authentic relationships. As founder of The Jillian Group and One Handshake, she’s built a global network by focusing on connection as a business strategy, not an afterthought. Jillian works with founders, executives, and aspiring authors to turn ideas into action and isolation into opportunity.She’s the author of 20-20 MindSight: Refocus, Reignite & Reinvent Your Life From the Inside Out and host of the One Handshake podcast.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInJillian's 10 Vital Business RelationshipsStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

AI agents are already reshaping how businesses think, operate, and grow. In this episode of Strategy Talks we dive deep to explore how agent orchestration is redefining the future of work, leadership, and scale, with Kenneth Corrêa, author of Cognitive Organizations and Head of Strategy at 8020 Marketing.If you’re still focused on tools, you’re already behind, and this is the strategy episode you can’t afford to miss.★★★★★Kenneth Corrêa is the author of Cognitive Organizations, a two-time TEDx speaker, and Head of Strategy at 8020 Marketing. He is recognized as a leading expert in emerging technology and AI, with a focus on intelligent systems design and agent orchestration. Kenneth also serves as an MBA professor at FGV, Brazil’s top business school, where he teaches innovation strategy and the future of work.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInKenneth Corrêa's BookStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Trends and Strategy for Social Media Success in 2025Dorien Morin-van Dam hosts Miruna from Social Insider to discuss the intersection of data-driven strategies and trending social media content. They cover how to balance fleeting trends with long-term strategy, effective use of content pillars, and the importance of understanding nuances in platform performance metrics. Miruna shares insights on the platforms she uses, the value of relatable content, and some of her favorite yet challenging trends. The conversation extends to practical execution tips, including optimizing posting times and engaging storytelling techniques, originating from Miruna's early broadcasting experience.00:00 Introduction to Strategy Talks01:18 Meet Miruna from Social Insider02:39 Miruna's Content Consumption Habits05:18 Creating Relatable Content08:20 The Importance of Metrics09:33 Trend Jumping vs. Trend Setting13:31 Data-Driven Insights23:06 Engagement and Posting Strategies28:54 Final Thoughts and Farewell★★★★★Miruna is the social media manager at Socialinsider.io, where she gets to mix her love for trending content with her curiosity for data. She's been into storytelling since she was a kid, and even had her own radio show back then. Now, she uses that same energy to help brands show up online in ways that actually stick.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInA Glitch in the Metrics Newsletter by SocialinsiderConnect with Miruna on LinkedInStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

What does a retired Top Gun pilot know about boosting B2B sales with AI? Turns out quite a lot. In this week's episode of Strategy Talks, Jeff Schwerdt reveals how he's using artificial intelligence to turn Google reviews into high-converting sales strategies.Learn how reputation is revenue in 2025.★★★★★Jeff Schwerdt is the CEO and founder of Reviewly.ai, an AI-powered reputation management platform that helps businesses grow through automated review generation and response. A retired F-16 pilot turned SaaS entrepreneur, Jeff blends military precision with innovative sales and marketing strategies to deliver scalable, AI-driven tools for agencies and local businesses alike.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInJeff's The Financial Freedom ChallengeStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

What if AI could help your business go global overnight without losing the human touch that makes your brand unique? This week's guest on Strategy Talks is Alexander Murauski, CEO of Alconost. We explore how smart AI-powered localization is reshaping how companies enter new marketsIf you’re curious about scaling globally with both speed and precision, this conversation is for you.★★★★★Alexander Murauski is the CEO of Alconost, an ISO-certified localization company and official Crowdin partner that has been helping software products reach global audiences since 2004. He leads a team that combines smart technology with human expertise to deliver scalable, high-quality localization solutions tailored to a wide range of industries and budgets.A pioneer in AI-powered localization, Alexander offers a practical view on how artificial intelligence is transforming the industry. He shares how companies can streamline workflows, reduce costs, and enter new markets faster—all while maintaining accuracy, cultural relevance, and quality through human oversight.With deep experience in managing complex localization projects, Alexander provides insights into selecting the right tools, building efficient workflows, and creating strategies for global growth. He’s passionate about helping businesses navigate the changing landscape of localization and make informed, effective decisions in a multilingual world.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInAlconostStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Your smartest marketing strategist might not be a human! In this weeks' episode, Dorien sits down with Neal Schaffer: author, educator, and Fractional CMO. Together they unpack what it really means to build an AI-first business strategy in 2025. From LinkedIn influence to creator-led growth, this conversation is your roadmap to scaling smarter, faster, and more human, with AI at your side.★★★★★I'm Neal Schaffer, a fractional CMO and founder of PDCA Social, dedicated to empowering businesses to grow smarter through DIY digital marketing. As an award-winning author of six influential marketing books—including Digital Threads and Maximizing LinkedIn for Business Growth—and a global keynote speaker who's presented on four continents, I deliver actionable insights that businesses can immediately put into practice. I also teach cutting-edge courses at UCLA Extension, Rutgers Business School, and Solvay Brussels School Vietnam, host the top-ranked podcast Your Digital Marketing Coach, and run the widely-read industry blog nealschaffer.com.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInYour Digital Marketing Coach Podcast by Neal SchafferStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Events (and retreats) look great on paper, but how do you, as the host, ensure they deliver lasting impact and genuine connection to each and every participant, even having them ask for MORE time with you! This week, we are talking about hosting in-person events and retreats. ★★★★★Sara Munro brings a breadth of experience in digital marketing, event planning, and program development. She is an idea engineer bringing brilliant concepts to life as business strategies, communications plans, and activations for core audiences for small businesses and non-profits. This takes shape as program development, public relations, online fundraising, event planning, and content marketing. She regularly presents social media and digital marketing workshops for new business owners and entrepreneurs. ★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInSocial Content RetreatsStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

The secret to standing out in a crowded market isn't just what you sell, but what you dare to disagree with! A powerful statement by this week's guest.This week on Strategy Talks, we’re tearing apart tired branding playbooks with Alex M. H. Smith, founder of Basic Arts and author of No Bullsh*t Strategy, who’s helped CEOs turn hidden differentiators into unbeatable advantages. Get ready for the counterintuitive tactics that make brands impossible to ignore—starting with why most ‘strategy’ is just noise in disguise.★★★★★Alex M H Smith is a strategist, writer, and trusted advisor to CEOs and founders. As the founder of Basic Arts, established in 2016, Alex helps businesses build truly differentiated brands that deliver real value. His mission is to elevate strategic thinking among founders—demystifying a discipline that's often misunderstood or ignored. Connect with him on LinkedIn.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInBasicArts Newsletter Sign upStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

LinkedIn is no longer just about text and articles! What DOES it take to make your brand unforgettable on LinkedIn in 2025? Video!Video is taking center stage. On this episode of Strategy Talks, I sit down with a LinkedIn insider to uncover the newest trends, features, and strategies that are driving results with LinkedIn video in 2025.★★★★★Purna Virji is a globally recognized content strategist and best-selling author of the multiple-award winning book High-Impact Content Marketing. Based in Philadelphia, Pennsylvania, she is currently the Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is also an award-winning former journalist. A regular top-rated international keynote speaker, she has been featured in publications including The Drum, TechCrunch+, TNW, Marketing Land and Adweek. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero. Virji is also an Honored Listee on the Marquis Who's Who 2023 list.★★★★★Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInPurna Virji on LinkedInStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Imagine publishing 4 million words, generating millions in sales, and helping over 160 businesses grow, all through the power of words. Now imagine doing it in an AI-powered world. That’s where we’re headed. On this week's episode of Strategy Talks, meet Jack Wilson, a writer who's embraced AI. Join this conversation about AI Content Strategies! ★★★★★Jack Wilson has been writing online since 2009 and helping businesses grow through content strategy, SEO, and ghostwriting since 2012. With over 4 million words published and 160+ clients served, Jack’s work has driven millions in sales and brought in consistent, qualified leads for brands of all sizes.He’s helped triple an agency’s SEO department MRR in under three years and built results-driven content for industries ranging from law, healthcare, and home services to SaaS, finance, fitness, and international franchises. Jack is known for making complex topics clear, creating content that ranks, and turning strategy into measurable business results.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedIn20 Highest Paying Jobs for Freelance WritersStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

If you are running FB ads and want to increase your ROAS (Return On Ad Spend) here is a new strategy to try out! Group Funnels: the FB ads that keep the customer on FB itself and cost less. ★★★★★Mitt is the founder of Uncamouflage marketing agency and Social Marketing Writing, a magazine that covers the latest social media tips. He helps SaaS companies, coaches, consultants, and course creators with email marketing, Facebook and Instagram (Meta) ads, YouTube ads, and organic social media marketing. He has worked with clients like AppSumo, CrazyEgg, and Hostinger. He lives in Paris with his dog, Finnan. ★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Are you a B2B marketer or do you own a B2B brand? You're in for a treat. Today we're talking to an expert on going to market strategies. We're gonna talk about positioning and mistakes that are made. Want to learn to avoid the most common mistakes? Tune in. ★★★★★Katie Hollar is a growth-focused B2B marketing leader with 15+ years of experience helping SaaS and professional services firms stand out in competitive markets. With a track record of scaling marketing teams, refining positioning, and building high-converting GTM strategies, Katie has worked with thousands of B2B businesses to cut through the noise and drive real growth. She specializes in demand generation, strategic messaging, and product marketing—always keeping an eye on the latest trends reshaping the industry.★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

How do you say no at work? Can you say no at work? Can you say no to clients, partners, managers?On today's Strategy Talks we are talking about setting business boundaries!★★★★★With over 30 years of entrepreneurial experience, Lisa Danforth brings hard-earned wisdom, real-life lessons, and a refreshingly honest perspective to every conversation. A former boutique catering business owner turned coach, she knows firsthand what it means to chase success—only to realize it came at the cost of fulfillment, family time, and personal well-being.While running a thriving business, she found herself working 10-12 hour days, six (often seven) days a week, missing out on the moments that mattered most. It wasn’t until she hit burnout—overwhelmed, exhausted, and disconnected from the life she was working so hard to build—that she made a change.Now, she helps fellow business owners break the cycle of burnout and build success with more ease, clarity, and purpose. Her story is one of resilience, reinvention, and the power of reclaiming your time—making her a perfect guest for conversations about entrepreneurship, balance, and building a business that supports your life (not the other way around).★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources:Dorien on LinkedInLisa's Resource: Core Values AssessmentStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

What’s working on LinkedIn in 2025? From multi-image posts to native documents and video content, the 2025 LinkedIn Benchmark Report reveals the strategies driving engagement and growth for brands of all sizes. In this SPECIAL EDITION of Strategy Talks, Dorien is joined by Adina Jipa, co-founder of Socialinsider, to unpack the data and share actionable insights on how to optimize your LinkedIn presence and stay ahead of the competition.Together, they will dive into the formats dominating engagement (spoiler: multi-image posts and native documents), why polls are algorithmic goldmines, and how smaller brands can outpace larger competitors in follower growth. Whether you’re managing a company page or building your personal brand, this episode is packed with data-driven tips to help you craft a winning LinkedIn strategy.★★★★★Adina Jipa is co-founder & CMO at Socialinsider, a Social Media Analytics & Insights Tool★★★★★Strategic Thinkers. Expert Insights. Strategy Talks.Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!★★★★★ Resources: Dorien on LinkedInThe 2025 LinkedIn Benchmarks Report by SocialinsiderStrategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5reStrategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg