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Self-Publishing with ALLi

Alliance of Independent Authors·Hosted by Orna Ross, Howard Lovy, Dan Holloway and Joanna Penn·925 episodes

BusinessEntrepreneurshipManagementIndie author advicePublishing businessRotating hostsQ&A episodesAuthor interviewsPublishing news

The Self-Publishing with ALLi podcast from the Alliance of Independent Authors provides a comprehensive guide for indie authors.

Why listen

Self-Publishing with ALLi is a practical guide to the business, craft, and ethics of independent publishing from the Alliance of Independent Authors. Rotating hosts including Orna Ross, Howard Lovy, Dan Holloway, Joanna Penn, Michael La Ronn, and Sacha Black mix author interviews, publishing news, expert advice, and member Q&A, so writers get both strategic perspective and concrete next steps. It is especially useful for indie authors who want to understand marketing, distribution, rights, scams, AI, design, and sustainable author businesses without wading through hype.

Episodes

25 min
Jul 19, 2026Episode 819
Inspirational Indie Author Interview #214: Michelle M. Pillow Builds a Lasting Career Through Romance and Reader Connection

My guest this episode is Michelle M. Pillow, a bestselling romance author who has published more than one hundred books during a career spanning more than twenty years. She talks about her early love of reading, the unexpected path that led her to indie publishing, the fictional worlds she has built, and the challenge of managing a large backlist while staying connected to her readers. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. Bookstore You can find Michelle M. Pillow's books in the Indie Author Bookstore. About the Host Howard Lovy is an author, developmental editor, and writing coach with a long career in journalism and publishing. He works with writers at many stages of their careers, with a focus on helping them develop their ideas and strengthen their work while preserving their unique voices. He lives in Northern Michigan. About the Guest Michelle M. Pillow is a New York Times and USA Today bestselling author who has published more than one hundred novels over a career spanning more than twenty years. She writes romance, fantasy, science fiction, mystery, and paranormal women's fiction. She is best known for her Qurilixen World and Warlocks MacGregor series. You can find Michelle M. Pillow on Facebook, TikTok, and Instagram, visit her website, or view her ALLi author profile.

11 min
Jul 17, 2026Episode 818
News: KDP Raises Its Top Royalty Ceiling; Bookshop.org Launches UK Audiobooks; Dystomance Is the New Romantasy

On this episode of Self-Publishing with ALLi, Dan Holloway covers three positive stories: KDP raising the upper price limit for its top royalty bracket from $9.99 to $12.99, effective July 7th; Bookshop.org launching audiobooks for UK readers on a £12.99 monthly subscription designed to deepen ties between readers and their local indie bookstores; and the rise of dystomance — the blend of dystopia and romance trending on BookTok, with a self-published title helping drive the wave. Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is  available on Kindle.

26 min
Jul 15, 2026Episode 817
Interview: How AI Is Changing Book Cover Design, with Howard Lovy and Pablo Yáñez

On the Self-Publishing with ALLi podcast, host Howard Lovy talks to Pablo Yáñez, founder of BeYourCover, about how artificial intelligence is changing book cover design. A professional book cover photographer for more than fifteen years before building AI tools, Yáñez explains where AI can help authors create marketable covers, where it still falls short, and why genre conventions matter more than many writers realize. He also discusses the ethics of AI, the continuing value of human designers, and how authors can decide which approach is right for their books. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. Further Reading The Alliance of Independent Authors' AI Policy ALLi also has a sample template AI policy for members to use on their websites, which can be downloaded in the member zone. About the Host Howard Lovy is an author, developmental editor, and writing coach with a long career in journalism and publishing. He works with writers at many stages of their careers, with a focus on helping them develop their ideas and strengthen their work while preserving their unique voices. He lives in Northern Michigan. About the Guest Pablo Yáñez spent fifteen years as a photographer, many of them shooting book covers for authors and publishers, before founding BeYourCover, an AI book cover generator built for indie authors. Frustrated by generic AI output that ignores how covers actually work, he developed BeYourCover's AI book cover generator, a tool that respects genre conventions, survives the thumbnail test, and produces print-ready files—with the author directing the design rather than rolling the dice on a prompt. He works from Madrid, where he also shoots street photography. Learn more at BeYourCover or contact Pablo.

27 min
Jul 12, 2026Episode 816
Update to Indie Author Lab: Orna Ross's New Program Now Online on Substack

Orna Ross, founder and director of the Alliance of Independent Authors, discusses the development and purpose of Indie Author Lab, explaining how it was created in response to changes in the indie author community—particularly the rise of AI. An ongoing monthly program designed to help serious authors address their specific challenges, it is based on Orna's Alliance of Independent Authors guidebook, Creative Self-Publishing, and focuses on four measures of success: productivity, platform, profit, and pleasure. With live monthly sessions, a community chat room, and access to resources and tools, the program is flexible enough to work for authors at any stage of their development—and will feature at AuthorNation 2026. Show Notes Indie Author Lab on Substack AuthorNation 2026 Sponsor Our Creative Self-Publishing stream is brought to you by Orna Ross's Go Creative! program—helping authors harness the power of creative flow in writing and publishing. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

12 min
Jul 10, 2026Episode 815
News: EU Adds Tariff on Book Imports; The Economist Charts AI Publishing Surge; Pocket Books Returns for Indies

On this episode of Self-Publishing with ALLi, Dan Holloway covers four stories: a new EU tariff that will affect authors shipping books directly to European readers; The Economist's striking data showing book publishing volumes have doubled since ChatGPT launched in 2022; the Commonwealth Short Story Prize awarding its top prize to the very story accused of AI authorship; and the relaunch of Simon and Schuster's Pocket Books imprint, which is specifically targeting successful indie and hybrid authors for a romance-first print list launching in January 2027. Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is  available on Kindle.

58 min
Jul 8, 2026Episode 814
Author Business Q&A: Profit, Pricing, and Publishing Strategy with Michael La Ronn and Joe Solari

In this member-first Q&A on the Self-Publishing with ALLi podcast, host Michael La Ronn talks with Alliance of Independent Authors Business Adviser Joe Solari about how indie authors can think more clearly about the business side of writing. Joe explains why authors should focus less on revenue and more on profit, how to approach pricing without undervaluing their work, when going wide makes sense, and why intellectual property and audience are the real foundations of an author business. He also offers practical advice on print distribution, direct sales, and when it may—or may not—make sense to form an LLC. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally.

28 min
Jul 5, 2026Episode 813
Inspirational Indie Author Interview #213: Diane Hatz on Turning Music Industry Chaos into Fiction

My guest this episode is Diane Hatz. Diane spent years in the music industry, working at major and indie record companies, managing a band, and co-founding a fanzine on The Who that ended up in the Rock & Roll Hall of Fame. Years later, she drew on those surreal experiences and turned them into fiction. After decades of putting off her dream of being an author, she published a four-book series in five years. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. Bookstore You can find Diane Hatz's books in the Indie Author Bookstore. About the Host Howard Lovy is an author, developmental editor, and writing coach with a long career in journalism and publishing. He works with writers at many stages of their careers, with a focus on helping them develop their ideas and strengthen their work while preserving their unique voices. He lives in Northern Michigan. About the Guest Diane Hatz is an award-winning author, organizer, and inner activist. Her debut novel, Rock Gods & Messy Monsters, earned numerous honors, including first runner-up for the 2024 Eric Hoffer Award and No. 1 Amazon Hot New Release in three categories. She has since written three additional novels, completing the Mind Monsters series. When not working on her next book, she can be found wandering the desert in New Mexico, road-tripping through the Southwest, or helping abandoned puppies find homes. You can find her on her website, subscribe to her newsletter, read her Substack, A Writer's Life, and listen to her YouTube podcast. You can also check out the Mind Monsters series on Amazon and Amazon UK, and follow her on Facebook and Instagram.

11 min
Jul 3, 2026Episode 812
News: Rakuten Kobo Took a "Book Community First" Approach to AI — and Rejected 45 Percent of Submissions

On this episode of Self-Publishing with ALLi, Dan Holloway reports on a revealing piece by Rakuten Kobo CEO Michael Tamblyn, who explains why Kobo rejected 45 percent of self-published submissions in 2025 — most of them suspected AI-generated — and frames the decision as a "book community first" choice over a "readers first" approach. Dan also returns to the Commonwealth Short Story Prize controversy, where organizers have taken a strikingly different and very human approach to AI detection: gathering notes, drafts, and timestamped evidence from authors rather than relying on AI detection tools. He closes with news of a BISG and BookNet Canada survey on AI in publishing that indie authors in the US and Canada are encouraged to take part in. Show Notes Book Industry Study Group Survey Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is  available on Kindle.

53 min
Jul 1, 2026Episode 813
How to Make Your Books Discoverable by AI, with Orna Ross and Rob Prime

Artificial intelligence is changing how readers discover books, and few people have a broader view of that shift than Rob Prime. An indie author, founder of Publishing.co.uk, co-owner of LoveReading, and head of an Amazon marketing agency, Prime joins Orna Ross on the Self-Publishing with ALLi podcast to explain how AI-powered search is reshaping book discoverability. They discuss Amazon's evolving search tools, AI-friendly metadata, author websites, direct sales, and the practical steps authors can take to make their books easier for both readers and AI to find. Sponsor This podcast is proudly sponsored by Bookfunnel. Do you have reader magnets, ARCs, and direct digital sales? Want to join multi-author promotions? Thousands of authors trust BookFunnel for seamless delivery and real human support. Visit BookFunnel.com. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website. About the Guest Rob Prime is an author, entrepreneur, and book marketing specialist. He is the founder of Publishing.co.uk, which helps authors improve book formatting and AI discoverability, and co-owner of LoveReading, the book recommendation platform that supports schools through book purchases. He also runs Mr Prime, an Amazon marketing agency that works with publishers and brands. Drawing on his experience as both an indie author and a publishing professional, Prime advises authors on Amazon marketing, metadata, AI search, and direct-to-reader strategies. His book, Google, Panic, Repeat, is a memoir about overcoming health anxiety.

43 min
Jun 28, 2026Episode 811
Using Real People's Names in Nonfiction, Pricing an Edit, and Making the Most of a BookBub Deal: Member Q&A with Michael La Ronn and Sacha Black

In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss whether it is legal to use real people's names in nonfiction, including the limits around copyright, defamation, and writing about deceased public figures. Other questions include: How much does it generally cost to have a 52,000-word fiction short story collection edited? Where can an author find a cover designer for their next book? What should an author do to make the most of a BookBub featured deal they've just been granted? Whatever happened to the golden age of author podcasts, and what would be the gold-standard listens for someone entering the industry today? Where should an author distribute a professionally recorded, author-narrated audiobook? What can ALLi do for a member whose KDP account was wrongly terminated for the stated reason of having multiple accounts? And more! Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Hosts Michael La Ronn is ALLi's Outreach Manager. He is the author of over 80 science fiction & fantasy books and self-help books for writers. He writes from the great plains of Iowa and has managed to write while raising a family, working a full-time job, and even attending law school classes in the evenings (now graduated!). You can find his fiction at www.michaellaronn.com and his videos and books for writers at www.authorlevelup.com. Sacha Black is a bestselling and competition winning author, rebel podcaster, speaker and casual rule breaker. She writes fiction under a secret pen name and other books about the art of writing. When Sacha isn't writing, she runs ALLi's blog. She lives in England, with her wife and genius, giant of a son. You can find her on her website, her podcast, and on Instagram.

11 min
Jun 26, 2026Episode 809
News: BookFunnel Launches WooCommerce Plugin; Substack Opens Sponsorships; New Book Carbon Calculator; Kindle's Story So Far Goes Live

On this episode of Self-Publishing with ALLi, Dan Holloway covers a week dominated by new tools for authors and readers alike. He reports on BookFunnel's new WooCommerce plugin for self-hosted WordPress sites, Substack's rollout of paid sponsorships for writers with 100 or more paid subscribers, and the launch of the Book Carbon Calculator, which lets print-focused authors generate a certified carbon footprint for their titles. He closes with the long-awaited launch of Kindle's Story So Far feature, an AI-generated recap tool that raises familiar questions about training data and copyright. Show Notes Book Carbon Calculator Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is  available on Kindle.

39 min
Jun 24, 2026Episode 810
Pop-Up Books: The Production Reality Behind Books That Move, Fold, and Function, with Anna Featherstone and Kelli Anderson

Most indie authors know print-on-demand. Pop-up and movable books inhabit a very different world — one of hand-assembly, specialist printers, and minimum print runs that make the economics unlike anything in standard publishing. In this episode, Anna Featherstone talks with Kelli Anderson, paper engineer and author of Alphabet in Motion, about what it actually takes to bring a movable book to life. They cover the manufacturing process, working with printers, using Kickstarter to fund a 25,000-copy print run, and where a curious author might begin if this form is calling to them. Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Sponsor This podcast is proudly sponsored by Gatekeeper Press — your partner in premium independent publishing. Empowering authors with expert guidance, 100% rights, 100% royalties, and global distribution. From editing to marketing, their all-inclusive services help you publish professionally and confidently. Gatekeeper Press — Where Authors Are Family. Show Notes Movable Book Society Alphabet in Motion Kickstarter About the Host Anna Featherstone is ALLi's nonfiction adviser and an author advocate and mentor. A judge of The Australian Business Book Awards and Australian Society of Travel Writers awards, she's also the founder of Bold Authors and presents author marketing and self-publishing workshops for organizations, including Byron Writers Festival. Anna has authored books including how-to books and memoirs, and her book Look-It's Your Book! about writing, publishing, marketing, and leveraging nonfiction is on the Australian Society of Authors recommended reading list. When she's not being bookish, Anna's into bees, beings, and the big issues of our time. About the Guest Kelli Anderson uses handheld revelations to reconnect people with the depth and possibility of their world. Her books force readers to touch grass paper. She created This Book is a Camera (MoMA)—which transforms into a working camera—and This Book is a Planetarium (Chronicle)—which houses paper devices (including a planetarium) and has so

27 min
Jun 21, 2026Episode 809
Inspirational Indie Author Interview #212: Annabel Youens on Midlife Reinvention and Creative Independence

My guest this episode is Annabel Youens, a novelist who left a long career in tech to return to her first love: writing fiction. Her work explores midlife reinvention, creativity, nature, and the courage it takes to stop putting off the life you meant to live. She also brings a business founder's discipline to indie publishing, treating authorship not just as a creative act but as a serious enterprise. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Howard Lovy is an author, developmental editor, and writing coach with a long career in journalism and publishing. He works with writers at many stages of their careers, with a focus on helping them develop their ideas and strengthen their work while preserving their unique voices. He lives in Northern Michigan. About the Guest Annabel Youens writes mythic fiction where the change is the magic. Thread Traveller—a Kirkus Best Indie Book of 2025 and a 2026 CANREADS Award finalist—is her debut novel, written at forty-seven after twenty years of building tech companies. She was employee number eleven at Abebooks.com and co-founded two global startups before returning to her first love: storytelling. She lives on Vancouver Island and writes a Substack called Saved by the Spell on midlife, motherhood, and mushrooms. Find her at annabelyouens.com and on BookTok.

9 min
Jun 19, 2026Episode 808
News: Audiobook Growth Returns to Double Digits; Title Glut Shrinks Author Slices; How Many Readers Actually Pay?

On this episode of Self-Publishing with ALLi, Dan Holloway reports that audiobook sales grew 9 percent in the US and 10 percent in the UK in 2025 — a return to double-digit growth — but cautions that active titles grew even faster, meaning many individual authors are getting a smaller slice of a bigger pie. He also questions a suspiciously low 0.03 percent figure for AI-narrated audiobook sales, and examines an Authors Guild survey finding that only a quarter of readers paid for the book they were reading last month, with library lending and "other sources," including piracy, making up much of the rest. Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is  available on Kindle.

36 min
Jun 17, 2026Episode 807
Audio Interview: Writing and Editing Books for Young Readers with Howard Lovy and Amelia Ross

On the Self-Publishing with ALLi podcast, host Howard Lovy talks to Amelia Ross, a developmental editor and children's librarian who specializes in KidLit, about what authors need to know when writing for young readers. Amelia explains the differences between board books, picture books, early readers, chapter books, middle grade, and YA, and why age categories matter. She also discusses authentic voice, age-appropriate content, the role of illustrations, and why children's books work best when lessons emerge naturally through story and character. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Howard Lovy is an author, developmental editor, and writing coach with a long career in journalism and publishing. He works with writers at many stages of their careers, with a focus on helping them develop their ideas and strengthen their work while preserving their unique voices. He lives in Northern Michigan. About the Guest Amelia Denyven Ross is a developmental editor for KidLit authors. She has an MFA in children's literature and has studied fiction for young readers for twenty years. During that time, she has also worked with children and teens in public libraries and schools, where she has led story times, facilitated book clubs, and mentored teen writers. Now, as a freelance editor, she splits her time between the library and working remotely from her home in Virginia's Blue Ridge Mountains. Amelia is an active member of the Society of Children's Book Writers and Illustrators, the Editorial Freelancers Association, and the Alliance of Independent Authors.

38 min
Jun 14, 2026Episode 806
Self-Publishing a Book in German, with Orna Ross and Skye MacKinnon

Germany is the third-largest book market in the world, and unlike the English-language market, it is not yet saturated. Skye MacKinnon has turned her second publishing language into her bestselling one across three pen names and more than seventy translated titles. In this conversation about the newly released second edition of her book, Self-Publishing in German, she tells indie authors how to decide which of their books to translate first, where AI earns its keep and where it quietly ruins things, and how on earth you market a book in a language you don't speak. Show Notes Skye MacKinnon's store Skye's author resources page Sponsor Our Creative Self-Publishing stream is brought to you by Orna Ross's Go Creative! program—helping authors harness the power of creative flow in writing and publishing. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website. About the Guest Skye MacKinnon is a USA Today bestselling author, self-publishing educator, and translation expert who has published more than ninety books across multiple pen names and genres. A former journalist and science communicator, she is known throughout the indie author community for her work on wide publishing, foreign-language translations, and international book marketing. Through her books, coaching, and leadership in the Wide for the Win community, she helps authors expand their reach beyond the English-language market, drawing on her own experience publishing more than seventy translated titles in German.

10 min
Jun 12, 2026Episode 805
News: Social Reading Partnerships Expand; Indie Bookstores Hit 1990s High; Oxford Gets a Romantasy Bookstore That Welcomes Indies

On this episode of Self-Publishing with ALLi, Dan Holloway reports on a week dominated by good news for readers and indie authors alike. He covers new social reading partnerships — Kobo with StoryGraph, and Everand with Fable — that let readers track, share, and experience books together. He reports on the American Booksellers Association's announcement that indie bookstore membership has hit its highest level since the 1990s, driven largely by single-genre stores focused on romance, fantasy, and romantasy. And he ends with a personal highlight: a new romantasy bookstore called Bad Girl Books is opening in Oxford — in the former Albion Beatnik space — with a specific welcome for self-published authors. Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is  available on Kindle.

51 min
Jun 10, 2026Episode 804
How to Write, Publish, and Promote Nonfiction That Sells, with Anna Featherstone and Howard Lovy

In this member-first Q&A on the Self-Publishing with ALLi podcast, ALLi nonfiction adviser Anna Featherstone walks authors through how to write, publish, and promote nonfiction that sells—covering how to test market demand, what makes a book stand out, and the most common pricing and production mistakes. She shares practical, low-cost marketing tactics, from direct outreach and library events to writing ready-made stories that overstretched newsrooms welcome. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally.

28 min
Jun 7, 2026Episode 803
Inspirational Indie Author Interview #211: Michael Maloof Turned Global Adventure and Tech Experience Into Award-Winning Thrillers

My guest this episode is Michael Maloof, author of award-winning thrillers about a former CIA analyst drawn into conspiracies that stretch across continents. Michael brings to his fiction a background in technology, entrepreneurship, global travel, and real-world tactical training. His books combine action, technology, emotional stakes, and a strong female lead who refuses to back down. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Howard Lovy is an author, developmental editor, and writing coach with a long career in journalism and publishing. He works with writers at many stages of their careers, with a focus on helping them develop their ideas and strengthen their work while preserving their unique voices. He lives in Northern Michigan. About the Guest Michael Maloof is the award-winning author of the Kate Preacher thriller series, including Relentless, Unstoppable, and Defiant. His globe-spanning thrillers blend international intrigue, emotional stakes, and authentic tradecraft, earning praise for their intensity and realism. Having traveled to more than forty countries across six continents and trained alongside elite military and intelligence professionals, he brings a rare level of authenticity to his work. A serial entrepreneur and lifelong adventurer, Michael writes stories shaped by risk, determination, and discovery.

11 min
Jun 5, 2026Episode 801
News: Spotify Reports 60% Audiobook Growth; ElevenLabs Expands; AI Copyright Cases Narrow the Class

On this episode of Self-Publishing with ALLi, Dan Holloway reports on Spotify's investor day, where the company credited its Page Match feature for a 60 percent rise in audiobook listening hours, notes ElevenLabs' quiet expansion as a listening platform in its own right, and examines a troubling trend in AI copyright class actions — where increasingly narrow eligibility requirements around ISBN registration and Copyright Office filings are leaving many indie and overseas authors out of the picture. Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is  available on Kindle.

48 min
Jun 3, 2026Episode 802
Does Social Media Still Sell Books? With Orna Ross

Orna Ross explores what social media can — and can't — do for indie authors in a landscape that has changed beyond recognition. Listen for tips on how to audit what social media truly costs you in time, money, and creative energy; a comparison of the top ten platforms for authors in 2026; and questions that point you to the right platform for you — or help you decide whether social media is worth your time at all. Show Notes Self-Publishing Store Sponsor This podcast is proudly sponsored by Bookfunnel. Do you have reader magnets, ARCs, and direct digital sales? Want to join multi-author promotions? Thousands of authors trust BookFunnel for seamless delivery and real human support. Visit BookFunnel.com. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

41 min
May 31, 2026Episode 800
How to Successfully Change Genres and Topics: Member Q&A with Michael La Ronn and Sacha Black

In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss how to successfully pivot from one nonfiction topic to another, including whether you need a new pen name and how to manage existing backlist titles. Other questions include: What are the most effective low-budget marketing strategies for a nonfiction book about technology and society What options exist when series covers are inconsistent and how important is it to obtain source files from designers Should an urban fantasy series be focused on a tabloid rather than a single protagonist, or is that a strategic mistake How should UK authors operating as limited companies complete KDP tax forms, particularly the limitation of benefits section How can authors troubleshoot A+ content on Amazon when it refuses to populate despite entering all required information And more! <p cl

10 min
May 29, 2026Episode 801
News: Spotify Expands AI Audiobook Tools; Barnes & Noble Contradicts Itself on AI; Commonwealth Prize Controversy

On this episode of Self-Publishing with ALLi, Dan Holloway covers a week dominated by AI controversy: Spotify's expanded ElevenLabs partnership for seamless AI audiobook creation, Barnes & Noble CEO James Daunt's muddled attempt to clarify his store's AI book policy, and a Commonwealth Short Story Prize winner accused of using AI — and why Dan thinks the organizers got their response exactly right. Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is  available on Kindle.

35 min
May 27, 2026Episode 799
How One Indie Author-Illustrator Cracked the Kids' Graphic Novel Market, with Anna Featherstone and Mike Barry

On the Self-Publishing with ALLi podcast, host Anna Featherstone speaks with indie author-illustrator Mike Barry about the production and distribution decisions behind his children's graphic novel trilogy Action Tank, from reverse-engineering Marvel's print specifications to building a loyal school and library audience. Barry reflects on Kickstarter, the realities of international distribution, and his publishing adventures. Whether you write for children or not, the conversation offers insight into finishing what you start, finding your market, and letting one opportunity lead to the next. Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Sponsor This podcast is proudly sponsored by Gatekeeper Press — your partner in premium independent publishing. Empowering authors with expert guidance, 100% rights, 100% royalties, and global distribution. From editing to marketing, their all-inclusive services help you publish professionally and confidently. Gatekeeper Press — Where Authors Are Family. About the Host Anna Featherstone is ALLi's nonfiction adviser and an author advocate and mentor. A judge of The Australian Business Book Awards and Australian Society of Travel Writers awards, she's also the founder of Bold Authors and presents author marketing and self-publishing workshops for organizations, including Byron Writers Festival. Anna has authored books including how-to and memoirs and her book Look-It's Your Book! about writing, publishing, marketing, and leveraging nonfiction is on the Australian Society of Authors recommended reading list. When she's not being bookish, Anna's into bees, beings, and the big issues of our time. About the Guest Mike Barry is the writer, artist and singular creative force behind Action Tank, his graphic novel trilogy for kids about intergalactic adventure and spaghetti carbonara. He won a Comic Arts Award of Australia for Action Tank in 2021, when he was also nominated for the NSW Premier's Literary Awards, The Russell Prize for Humour Writing for Young People, and the Aurealis Awards. Action Tank was also included in the American Library Association's 2022 Best Graphic Novels for Children Reading List. He lives with his wife and sons near the beach in Sydney, Australia, which is even better than

22 min
May 24, 2026Episode 798
Inspirational Indie Author Interview #210: D. K. Marie. Romance Author Discusses Hope, Healing, and Building an Indie Career on Her Own Terms

My guest this episode is D. K. Marie, a Michigan-based romance author who writes stories about second chances, emotional healing, and hope. She's moved from traditional publishing into indie publishing and recently won a Wishing Shelf Gold Award. We talk about her journey from reader to writer, the business side of indie publishing, building a loyal readership, and why she believes romance novels can offer comfort during difficult times. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Howard Lovy is an author, developmental editor, and writing coach with a long career in journalism and publishing. He works with writers at many stages of their careers, with a focus on helping them develop their ideas and strengthen their work while preserving their unique voices. He lives in Northern Michigan. About the Guest D. K. Marie is a Gold Winner of the Wishing Shelf Book Awards and the author of eleven published works, including romance novels and a poetry collection. Her stories center on unexpected connections and emotional intensity, blending heart, heat, and humor with relatable characters and emotional depth. When she's not writing, she can be found behind a camera lens, on her motorcycle, or curled up with a good book. She lives in metro Detroit with her husband, two children, and a cat who supervises her writing with zero impartiality.

10 min
May 22, 2026Episode 799
News: AI-Powered Scams Target Writers; Audible Opens Pop-Up Bookstore; Anthropic Fairness Hearing Update

On this episode of Self-Publishing with ALLi, Dan Holloway opens with an urgent warning from Writer Beware's Victoria Strauss about two new AI-generated scams targeting authors — one involving fake radio show invitations, one involving fraudulent book fair representation — and explains the telltale signs that give them away. He then reports on Audible's StoryHouse, a pop-up audiobook store in New York's Bowery modeled on a vinyl record shop, and closes with an update on the Anthropic settlement fairness hearing, including concerns about the $3,000 per-title payout and the US copyright registration requirement that overseas authors say is unfair to them. Show Notes Book Festival Scams, Interview Fakes: Two New AI-Driven Impersonation Scams to Avoid Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is  available on Kindle.

31 min
May 20, 2026Episode 797
Interview: What Genre Conventions Teach Authors About Professional Book Cover Design with Howard Lovy and Michele DeFilippo

On the Self-Publishing with ALLi podcast, host Howard Lovy talks to Michele DeFilippo, founder of 1106 Design, about the role genre conventions play in professional book cover design. Michele explains the visual signals that help readers recognize a book's category at a glance, from the authority expected in business books to the mood and atmosphere that drive fiction covers. She also discusses the thumbnail test, common amateur mistakes, the danger of cramming too much information onto a cover, and the importance of giving designers enough room to create a cover that serves both the author and the marketplace. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Howard Lovy is an author, developmental editor, and writing coach with a long career in journalism and publishing. He works with writers at many stages of their careers, with a focus on helping them develop their ideas and strengthen their work while preserving their unique voices. He lives in Northern Michigan. About the Guest Michele DeFilippo has more than fifty years of experience in book publishing. Her company, 1106 Design, helps authors publish high-quality books, keep control of their work, and earn more from each copy sold. Michele is committed to helping authors ask the right questions, avoid scams, and make informed decisions when choosing publishing service providers. A PDF of her eighty-eight-page guide, "Publish Like the Pros: A Brief Guide to Quality Self-Publishing," can be downloaded for free.

42 min
May 17, 2026Episode 796
Where Friction Hides in Your Author Business (And When It Might Be Useful), with Orna Ross and Joanna Penn

On this episode of Self-Publishing with ALLi, Orna Ross and Joanna Penn explore the concept of friction in the author business — the stuff that stops readers from buying and stops authors from acting. They examine reader friction including decision fatigue, pricing signals, platform fragmentation, and the challenge of buying direct; author friction including tech overload, identity resistance, and fear of judgment; and the counterintuitive idea that some friction — a signed limited edition, a serialized novel released chapter by chapter, a live human conversation — is actually worth keeping, because it creates connection, commitment, and differentiation in an age of one-click AI convenience. Show Notes Bones of the Deep. A Thriller: Kickstarter ALLi's Indie Author Bookstore About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

12 min
May 15, 2026Episode 797
News: BookTok Bestseller List Launches in the UK; Subscription Boxes Drive Charts; Have Special Editions Peaked?

On this episode of Self-Publishing with ALLi, Dan Holloway examines three interconnected stories about how books get discovered and sold. He reports on the launch of the UK's first BookTok bestseller list, powered by Nielsen BookScan, and what its romance- and romantasy-heavy lineup reveals about how viral book conversations actually work. He also looks at two striking examples of subscription boxes driving books to the top of the charts — including Goldsboro Books' GSFF box and the fantasy service Fairyloot — and closes with the question of whether the special edition and deluxe edition market may have reached its peak, drawing a sharp parallel with the vinyl singles collecting craze of the 1980s. Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is  available on Kindle.

15 min
May 13, 2026Episode 795
Why Indie Authors Should Ignore the Market's Mood and Focus on Their Mission, with Joe Solari

On the Self-Publishing with ALLi podcast, Joe Solari draws a lesson from Jeff Bezos's early years at Amazon — when Wall Street was calling it amazon.bomb and Bezos kept building anyway — to make a case for why indie authors need to stop watching their competitors and start watching their readers. Using the philosopher René Girard's concept of mimetic desire, Joe explains how author communities, for all their value, can quietly install somebody else's North Star in your publishing business without you even noticing. He offers two practical tools to counter this: a one-page North Star document that anchors your publishing vision before you open any dashboard or social media group, and a one-week information audit that helps you identify how much of what you're consuming is signal and how much is just other people's noise. Sponsor The Publishing for Profit podcast is proudly sponsored by Tertulia for Authors. Build a beautiful author storefront in minutes, showcase your books, send newsletters, and sell direct. Get started at tertulia.com/alli. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Joe Solari assists authors in developing successful businesses as the managing partner of Author Ventures LLC. In his role as a business manager, he supports his private clients, who collectively achieved gross royalties of twenty-two million in 2023, with an average pre-tax profit of 44%. This remarkable success results from implementing disciplined business strategies and maintaining an unwavering dedication to enhancing the customer experience.

27 min
May 10, 2026Episode 794
Inspirational Indie Author Interview #209: Muhammad Atique. Author Explores AI, Algorithms, and Human Connection in the Digital Age

My guest this episode is Muhammad Atique, an author and lecturer whose journey has taken him from Pakistan to China, the United States, and now New Zealand, where he's connecting with the indie author community. His book explores how AI, algorithms, and digital media are reshaping the way we communicate, think, and relate to one another in an increasingly online world. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Howard Lovy is an author, developmental editor, and writing coach with a long career in journalism and publishing. He works with writers at many stages of their careers, with a focus on helping them develop their ideas and strengthen their work while preserving their unique voices. He lives in Northern Michigan. About the Guest Muhammad Atique holds a PhD in digital government and is a Fellow of Advance HE in the UK. He has spent more than fifteen years working across the media industry and academia, focusing on digital media, culture, and how people adopt new technologies. His work examines how rapidly changing technology is shaping the way people live and communicate. Originally from Pakistan, he enjoys exploring different cultures, traveling, and meeting people from all backgrounds. He is currently based in Auckland, New Zealand. His latest book, Algorithmic Saga: Understanding Media, Culture, and Transformation in the AI Age, examines how technology is reshaping everyday life and why it is important to maintain a balance between digital change and real-world values.

11 min
May 8, 2026Episode 793
News: Audible Retires Legacy Royalty Model; Oscars Rule on AI; Publishing Industry AI Survey

On this episode of Self-Publishing with ALLi, Dan Holloway breaks down Audible's decision to retire its legacy royalty model by the end of 2026, explaining what the new model means for audiobook authors and the separate decision about whether to enter the All You Can Listen pool. He also reports on the Academy of Motion Picture Arts and Sciences' new Oscar eligibility rules requiring human actors and writers, and examines a Book Industry Study Group survey showing that concern about AI-generated books in the marketplace has now entered the top four worries for publishing industry professionals. Show Notes Audible's New Royalty Model Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is  available on Kindle.

20 min
May 6, 2026Episode 794
Guided Selling for Authors: Taking Readers by the Hand, with Orna Ross

In this episode, Orna Ross explores guided selling for authors: how indie authors can help readers find the right book or next step into their ecosystem without overwhelm or decision fatigue. Drawing on research into the 'paradox of choice' and online book-buying behavior, this episode asks how we can use our websites, stores, newsletters, book pages, and reader links more consciously to take readers by the hand, reduce friction, and make the buying journey feel less like a maze and more like a good bookseller's recommendation. Show Notes This episode grew out of conversations around the ALLi bookstore and the question of how readers discover books when faced with abundance. Research: The best-known research here is Sheena Iyengar and Mark Lepper's study, "When Choice Is Demotivating." Their work challenged the assumption that more choice is always better, showing that large choice sets can attract attention but also reduce action when the decision becomes too demanding. Later research adds useful nuance. Chernev, Böckenholt, and Goodman's meta-analysis found that choice overload is most likely when four factors are present: the choice set is complex, the decision is difficult, the person is uncertain about their own preferences, and they are trying to minimize effort. That maps very well onto online book buying. A reader may click with interest, then suddenly have to choose between an ebook, a paperback, a hardback, an audiobook, a signed copy, a bundle, a subscription, a direct store, Amazon, Apple, Kobo, Google Play, a library, or a local bookshop. Each extra decision can introduce hesitation. There is also book-buying research that supports the need for guidance signals. A 2024 Books & Consumers survey summary points to subject or genre, recommendations and reviews, cover design, special offers, character appeal, extracts, and gift suitability as influences on book purchase. ALLi members are encouraged to tick the box in their profile, which allows us to upload their books to the ALLi bookstore. Sponsor This podcast is proudly sponsored by Bookfunnel. Do you have reader magnets, ARCs, and direct digital sales? Want to join multi-author promotions? Thousands of authors trust BookFunnel for seamless delivery and real human support. Visit BookFunnel.com. <

58 min
May 3, 2026Episode 792
Legal Reviews, ISBN Ownership, and Pre-Order Pitfalls: Member Q&A with Michael La Ronn and Sacha Black

In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss whether authors of memoir and creative nonfiction should invest in a legal review before publication. Other questions include: Should you agree to a publishing services contract that assigns your ISBN to the company? When is the right stage to add references in a nonfiction manuscript? Are Goodreads giveaways worth the cost compared to other marketing options? What is the simplest way to build a functional author website with email capture and reader magnets? Should you revise and republish a bestselling book with low reviews or focus on new work? What should you do if you are about to miss an Amazon pre-order deadline? And more! Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Hosts Michael La Ronn is ALLi's Outreach Manager. He is the author of over 80 science fiction & fantasy books and self-help books for writers. He writes from the great plains of Iowa and has managed to write while raising a family, working a full-time job, and even attending law school classes in the evenings (now graduated!). You can find his fiction at www.michaellaronn.com and his videos and books for writers at www.authorlevelup.com. Sacha Black is a bestselling and competition winning author, rebel podcaster, speaker and casual rule breaker. She writes fiction under a secret pen name and other books about the art of writing. When Sacha isn't writing, she runs ALLi's blog. She lives in England, with her wife and genius, giant of a son. You can find her on her website, her podcast, and on Instagram.

10 min
May 1, 2026Episode 793
News: BookCon Returns with a Welcome for Indie Authors; Anthropic Settlement Class Reaches 91%

On this episode of Self-Publishing with ALLi, Dan Holloway reports on the return of BookCon to New York after a pandemic-era hiatus, where the Indie Alley proved a genuine hit with readers — a sign that the established book world is increasingly making room for independent authors. He also has an update on the Anthropic copyright settlement, where 91 percent of eligible titles were claimed before the deadline, putting the expected payout per title at around $2,931, with a reminder that traditionally published authors may receive less due to rights splits with their publishers. Show Notes BookCon Indie Alley application Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is  available on Kindle.

47 min
Apr 29, 2026Episode 791
Interview: Beyond Bookshops — Bulk Sales, Gifting and Alternative Distribution, with Anna Featherstone and Andrew Griffiths

On the Self-Publishing with ALLi podcast, host Anna Featherstone speaks with bestselling business author Andrew Griffiths about the production and distribution choices behind his books. They discuss the trade-offs between traditional publishing and self-publishing, and how design and print decisions shape perception, pricing, and reach. The conversation also covers bulk sales, corporate partnerships, and strategic gifting as alternatives to retail, with a focus on long-term visibility and opportunity. Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Sponsor This podcast is proudly sponsored by Gatekeeper Press — your partner in premium independent publishing. Empowering authors with expert guidance, 100% rights, 100% royalties, and global distribution. From editing to marketing, their all-inclusive services help you publish professionally and confidently. Gatekeeper Press — Where Authors Are Family. About the Host Anna Featherstone is ALLi's nonfiction adviser and an author advocate and mentor. A judge of The Australian Business Book Awards and Australian Society of Travel Writers awards, she's also the founder of Bold Authors and presents author marketing and self-publishing workshops for organizations, including Byron Writers Festival. Anna has authored books including how-to and memoirs and her book Look-It's Your Book! about writing, publishing, marketing, and leveraging nonfiction is on the Australian Society of Authors recommended reading list. When she's not being bookish, Anna's into bees, beings, and the big issues of our time. About the Guest Andrew Griffiths is Australia's leading small business author, speaker, and longtime advocate for using books strategically. He has published seventeen books, both traditionally and independently, in more than sixty-five countries and delivered more than one thousand presentations worldwide. His recent titles include Someone Has to Be the Most Expensive—Why Not Make It You and The Business of Being an Author. You can find Griffiths on his website.

30 min
Apr 26, 2026Episode 790
Inspirational Indie Author Interview #208: Biba Pearce. Crime and Romance Author Builds Six-Figure Career Across Multiple Pen Names

My guest this episode is Biba Pearce, an award-winning author with more than fifty novels across crime, romance, and cozy mystery. She's built a six-figure career as an author and now mentors writers who want to build sustainable careers of their own. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Howard Lovy is an author, developmental editor, and writing coach with a long career in journalism and publishing. He works with writers at many stages of their careers, with a focus on helping them develop their ideas and strengthen their work while preserving their unique voices. He lives in Northern Michigan. About the Guest Biba Pearce is an award-winning, internationally bestselling crime author known for her gripping, atmospheric thrillers. She writes across multiple genres and pen names, including gritty crime as Biba Pearce and romance as Gemma Ford. A hybrid author published by Joffe Books and Liquid Mind Media, as well as independently through her imprint Mortlake Press, she has built a global readership across more than fifty novels. She is also a mentor, publisher, and founding executive committee member of Sisters in Crime UK/EU Chapter. You can find her on her website, Substack, Instagram, and Facebook.

9 min
Apr 24, 2026Episode 789
News: Draft2Digital Introduces Fees; Bookshop.org Reports Record Sales

On this episode of Self-Publishing with ALLi, Dan Holloway examines Draft2Digital's decision to introduce fees for the first time — a $20 account activation charge for new accounts and a $12 annual maintenance fee for low-activity accounts — and considers both the rationale and the concerns. He also reports on Bookshop.org's record $70 million in sales last year, a 55 percent increase, and explains why the two stories are closely connected. Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is  available on Kindle.

43 min
Apr 22, 2026Episode 788
Interview: How Authors Can Work Effectively with Book Designers with Howard Lovy and Allyson Longueira

On the Self-Publishing with ALLi podcast, host Howard Lovy talks to Allyson Longueira, associate director of publishing at the graduate program in creative writing at Western Colorado University, about what authors need to understand about book design, from typography and interior layout to covers and branding. They discuss how design choices signal genre, how authors can better communicate with designers, and where to draw the line between creative control and trusting the experts. Longueira also explains how thoughtful design supports readability and market positioning, giving authors practical ways to approach the visual side of publishing with more confidence. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. Show Notes Long Valley Press Western Colorado University MA in Creative Writing Allyson Longueira MA About the Host Howard Lovy is an author, developmental editor, and writing coach with a long career in journalism and publishing. He works with writers at many stages of their careers, with a focus on helping them develop their ideas and strengthen their work while preserving their unique voices. He lives in Northern Michigan. About the Guest An award-winning writer, editor, and designer, Allyson Longueira has worked in fiction and nonfiction across multiple media, including newspapers, magazines, and books, for more than twenty years. She now works as a developmental editor, line editor, copyeditor, proofreader, cover and interior designer, and publishing consultant for authors of fiction and nonfiction through her company, Long Alley Press. As associate director of the publishing concentration at Western Colorado University's graduate program in creative writing, she teaches and mentors the next generation of publishers, writers, editors, and designers. Longueira is a strong advocate for preserving author voice in the editing process and trains editors to approach their work with the same focus through craft talks, conference lectures, and graduate-level classes. She has designed hundreds of book covers and interiors and has a deep interest in typography, including a willingness to discuss favorite and least favorite fonts at length. To learn more about Western's publi

10 min
Apr 17, 2026Episode 787
News: Amazon Retires Early Kindles; Publishing Scam Emails on the Rise

On this episode of Self-Publishing with ALLi, Dan Holloway reports on Amazon's decision to withdraw online support from Kindle devices released in 2012 and earlier, and what that means for readers who still use them—including a silver lining for indie authors distributing DRM-free books. He also sounds the alarm on a surge in sophisticated scam emails targeting authors, and reminds us of the enduring wisdom of Yog's Law: money flows to the author, not from the author. Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is  available on Kindle.

58 min
Apr 15, 2026Episode 786
Marketing Your Books Using Video, with Dale L. Roberts and Matty Dalrymple

In this member-first Q&A on the Self-Publishing with ALLi podcast, ALLi video content adviser Dale L. Roberts answers questions on how authors can use video to market their books, connect with readers, and build visibility for their author brand. Topics include the best tools for creating video content, when to start using video in the publishing process, and how to measure the impact of video on book sales and reader engagement. Roberts also addresses how to drive traffic to videos, whether book trailers still matter, how Amazon A+ Content works, and practical ways to get comfortable on camera. Show Notes YouTube for Authors, by Dale L. Roberts Self-Publishing with Dale Daniel Batal Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally.

37 min
Apr 12, 2026Episode 785
Inspirational Indie Author Interview #207: Darnnell Reese. Desert Storm Veteran Breaks Decades of Silence on Trauma; Turns to Faith and Writing to Confront Bullies

My guest this episode is Darnnell Reese, a Desert Storm combat veteran and former Military Intelligence analyst. During her service, she experienced trauma both on the battlefield and within her own unit, which she kept silent about for decades. With the encouragement and help of her daughter, she finally put that story into writing. Her work also draws on faith and focuses on confronting bullies in all forms. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Howard Lovy is an author, developmental editor, and writing coach with a long career in journalism and publishing. He works with writers at many stages of their careers, with a focus on helping them develop their ideas and strengthen their work while preserving their unique voices. He lives in Northern Michigan. About the Guest Darnnell D. Reese is an author, Gulf War veteran, and retired federal IT professional. She is the founder of the Victorious With God imprint and the author of Blanket Party in Desert Storm: From Beatdown and Spiritually Broken to Eternally Blessed, a mother-daughter memoir co-authored with her daughter Deidra Wilson, along with Victorious! Defeating Bullies and Giants God's Way, In All Seriousness... Totally Funny Bible Stories, and the companion Defeating Bullies and Giants Coloring Book. She writes from a place of faith and lived experience, with a focus on confronting bullies and telling hard truths. You can find Reese on her website, on Amazon and on her ALLi author profile.

11 min
Apr 10, 2026Episode 784
News: Bookstores Call for Faster Response; AI Micro Drama Deal Sparks Author Backlash

On this episode of the Self-Publishing with ALLi podcast, Dan Holloway reports on new insights into what bookstores want from publishers and how indie authors may be better placed to respond quickly to trends. He also examines controversy over Harlequin's AI-driven micro drama project, where authors say they were not consulted, and looks at wider tensions in the publishing industry as it both adopts and challenges AI in different arenas. Show Notes What Jane Friedman says bookstores want from publishers Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is  available on Kindle.

30 min
Apr 8, 2026Episode 786
Substack as a Marketing Tool for Indie Authors, with Orna Ross

Is Substack a smart marketing tool for indie authors? In this episode, Orna Ross explores the platform's strengths for marketing fiction, poetry, and nonfiction books—including reader community, discoverability, and subscription options—alongside weaknesses like limited e-commerce, conflicting priorities, and the risks of building on a venture-backed platform whose goals may shift over time. She concludes that Substack offers a powerful combination of features for authors who want to balance creativity with visibility, but is not a substitute for a solid book-selling strategy. Show Notes Orna Ross on Substack (Embers & Ink: Learnings from Literature) Sarah Fay on Substack (Substack Writers at Work) Sponsor Our Creative Self-Publishing stream is brought to you by Orna Ross's Go Creative! program—helping authors harness the power of creative flow in writing and publishing. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

38 min
Apr 5, 2026Episode 783
When Amazon Closes Your Account: Member Q&A with Michael La Ronn and Sacha Black

In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss what happens when Amazon or Google Play suddenly terminates author accounts, including how ALLi can help advocate on members' behalf. Other questions include: Should authors distribute through Gardners or IngramSpark, and what sales volume is required for Gardners How can authors verify whether a publisher or publishing service is legitimate before working with them What is ALLi's position on Kindle's controversial "Ask This Book" AI feature How should authors respond to unsolicited phone calls from people claiming to be literary agents What options exist for getting publishing rights back from a traditional publisher who refuses to return them And more! Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Hosts Michael La Ronn is ALLi's Outreach Manager. He is the author of over 80 science fiction & fantasy books and self-help books for writers. He writes from the great plains of Iowa and has managed to write while raising a family, working a full-time job, and even attending law school classes in the evenings (now graduated!). You can find his fiction at www.michaellaronn.com and his videos and books for writers at www.authorlevelup.com. Sacha Black is a bestselling and competition winning author, rebel podcaster, speaker and casual rule breaker. She writes fiction under a secret pen name and other books about the art of writing. When Sacha isn't writing, she runs ALLi's blog. She lives in England, with her wife and genius, giant of a son. You can find her on her website, her podcast, and on Instagram.

11 min
Apr 3, 2026Episode 784
News: Social Media Lawsuits Grow; Supreme Court Ruling Shapes AI Copyright Debate

On this episode of the Self-Publishing with ALLi podcast, Dan Holloway reports on a major U.S. lawsuit awarding damages over social media addiction and a new UK trial restricting teen access to platforms. He also examines a key Supreme Court ruling in Sony vs. Cox that could influence AI copyright cases, and updates on the Anthropic settlement, where reduced legal fees may increase payouts for authors. Show Notes Jane Friedman's AI and Publishing: FAQ for Writers Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is  available on Kindle.

49 min
Apr 1, 2026Episode 782
Interview: Verse, Visuals, and Special Edition Decisions — Making a Book with Intention, Featuring Anna Featherstone and Lande Jewels

On the Self-Publishing with ALLi podcast, Anna Featherstone explores with author Lande Jewels the many decisions that surround and extend beyond writing a book. They discuss form, illustration, publishing models, and the broader impact of how a work is produced and shared. The conversation covers writing in verse, working with illustrations, choosing a pen name, producing special editions with an emphasis on quality, using Kickstarter, and considering social responsibility in authorship. Along the way, Lande reflects on what she has learned through experience, offering practical insights for writers and creators interested in publishing choices beyond the manuscript. Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Sponsor This podcast is proudly sponsored by Gatekeeper Press — your partner in premium independent publishing. Empowering authors with expert guidance, 100% rights, 100% royalties, and global distribution. From editing to marketing, their all-inclusive services help you publish professionally and confidently. Gatekeeper Press — Where Authors Are Family. About the Host Anna Featherstone is ALLi's nonfiction adviser and an author advocate and mentor. A judge of The Australian Business Book Awards and Australian Society of Travel Writers awards, she's also the founder of Bold Authors and presents author marketing and self-publishing workshops for organizations, including Byron Writers Festival. Anna has authored books including how-to and memoirs and her book Look-It's Your Book! about writing, publishing, marketing, and leveraging nonfiction is on the Australian Society of Authors recommended reading list. When she's not being bookish, Anna's into bees, beings, and the big issues of our time. About the Guest Author Lande Jewels rediscovers local treasures and shares them through verse and illustrations. A Londoner and a graduate of the London School of Economics, she studied philosophy and economics and later lived in Eastern and Western Europe and the United States, working in business, corporate, and nonprofit sectors. After earning a postgraduate qualification in the arts in New York and Los Angeles, she began an authorpreneurial journey with original book series and advocates for socially responsible authorship. You can also find Je

27 min
Mar 29, 2026Episode 781
Inspirational Indie Author Interview #206: Cliff Lovette Reinvents Himself as a Storyteller After a Career in Entertainment Law

My guest this episode is Cliff Lovette, an Atlanta-based author who came to fiction after a long career as an entertainment lawyer, working with major artists during a pivotal time in the music industry. He held onto a remarkable true story about a Soviet circus stranded in the United States for more than thirty years before turning it into his novel. His journey is one of delay, reinvention, and finally taking the leap into storytelling. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Howard Lovy is an author, developmental editor, and writing coach with a long career in journalism and publishing. He works with writers at many stages of their careers, with a focus on helping them develop their ideas and strengthen their work while preserving their unique voices. He lives in Northern Michigan. About the Guest Cliff Lovette learned the remarkable true story behind Circus Bim Bom in 1991, when the American road manager of a Soviet circus walked into his Atlanta entertainment law firm. That encounter planted a seed that grew over three decades into his debut novel. A former senior vice president at LaFace Records and a graduate of Tufts University and Emory Law School, Lovette lives in Sandy Springs, Georgia, with his dog, London. Visit https://bimbombookclub.com/ to meet the characters and explore the world behind the story.

11 min
Mar 27, 2026Episode 782
News: 'Shy Girl' Controversy Raises AI Editing Questions; Self-Publishing Surge Sparks Debate

On this episode of the Self-Publishing with ALLi podcast, Dan Holloway examines the fallout from the "Shy Girl" controversy, where allegations of AI-assisted writing led to a withdrawn book deal and raised new questions about author responsibility and editorial use of AI. He also highlights Jane Friedman's new AI-in-publishing guide, reports on a surge in self-published titles linked to AI tools, and looks at the growing use of Substack as a platform for fiction. Show Notes Jane Friedman's AI and Publishing: FAQ for Writers Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is  available on Kindle.

29 min
Mar 25, 2026Episode 782
Interview: Why Self-Editing Matters and How to Strengthen Your Manuscript Before Hiring an Editor, with Howard Lovy and Katie Chambers

On the Self-Publishing with ALLi podcast, host Howard Lovy talks to Katie Chambers of Beacon Point, an editing and writing services company, about what self-editing really means and why it's a critical step before hiring a professional editor. Chambers explains her structured, multi-pass approach, showing how authors can strengthen their manuscripts, reduce editing costs, and make better use of professional feedback. They discuss common self-editing mistakes, practical techniques authors can apply right away, the careful use of AI as a tool rather than a shortcut, and how developing these skills helps writers improve with each book. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. Show Notes Beacon Point's Self-Editing Guides  Beacon Point's resource library for authors About the Host Howard Lovy is an author, developmental editor, and writing coach with a long career in journalism and publishing. He works with writers at many stages of their careers, with a focus on helping them develop their ideas and strengthen their work while preserving their unique voices. He lives in Northern Michigan. About the Guest Katie Chambers is a developmental and copy editor and the owner of Beacon Point LLC, an editing and writing services company. She works with indie authors to shape fiction and nonfiction manuscripts and to better understand the editing process. With a background in teaching middle and high school English and formal training in public speaking, she brings a clear, practical approach to her work and presentations. She has also published two self-editing guidebooks for authors, released in February 2026.