RealTrending

On this episode of the RealTrending podcast, Tamir Poleg, CEO of The Real Brokerage, sits down with Tracey Velt to unpack why Real’s acquisition of REMAX is less about market share and more about combining scale, brand power and technology under one umbrella. Poleg explains that Real saw an opportunity to bring its AI-driven platform and growth mindset to a legacy franchise brand that still carries enormous recognition with consumers and agents alike. The conversation digs into the cultural alignment between Real and REMAX, the growing debate around private listings and listing fragmentation, and why Poleg believes the industry may be nearing a “point of no return” when it comes to listing data fragmentation. While many brokerages are loudly taking sides, Real has intentionally stayed quiet, choosing instead to focus on what its agents and consumers actually want. Poleg also lays out his vision for AI in real estate — not as a replacement for agents, but as a productivity engine that creates “super agents.” He describes a future where specialized AI assistants handle contracts, marketing and administrative work behind the scenes, allowing agents to focus on the human side of the transaction.  Throughout the episode, he emphasizes that the future of real estate belongs to companies that can remove friction, improve transparency and create a smoother consumer experience without losing the trusted advisor relationship at the center of the business. Here’s a glimpse of what you’ll learn: Real says the REMAX acquisition is about combining complementary strengths: brand recognition, scale, growth and technology. Poleg believes REMAX’s slowdown was tied partly to a tech and value proposition gap that Real can help solve. Real plans to keep both brands culturally distinct while sharing technology, education and referral opportunities. The company intentionally stayed quiet during the private listings debate because most of its agents said clients weren’t asking about it. Poleg warned the industry may be approaching irreversible MLS and listing fragmentation. He believes fragmented listing access could ultimately hurt consumers by making housing data less accurate and harder to find. Real sees AI as a friction-reduction tool, not a replacement for agents. Poleg described a future where agents use multiple specialized AI assistants for contracts, marketing and transaction management. Real’s approach is to weave AI naturally into workflows rather than forcing agents to learn entirely new systems. Poleg says the industry’s biggest challenge isn’t technology — it’s delivering a simpler, faster and more transparent homebuying experience. Related to this episode: Tamir Poleg's LinkedIn <

On this episode of RealTrending, host Tracey Velt sits down with Leo Pareja, CEO of eXp Realty  and James Dwiggins, co-CEO of NextHome,  to unpack the growing wave of consolidation across the real estate industry and what it means for agents, consumers and the future of listing data. Pareja compares today’s real estate landscape to the airline industry’s consolidation era, arguing that fragmented industries eventually shrink into a handful of dominant players. But unlike acquisitions driven purely by “synergy” and cost-cutting, he says the eXp and NextHome alignment was built around philosophical fit, shared views on consumer transparency and a belief that agents still need open access to listing distribution. The conversation quickly turns to private listings and the growing debate around listing control. Dwiggins strongly criticizes private listing strategies, warning they could damage consumer trust, create more litigation and ultimately fracture the MLS system into a European-style marketplace where buyers and agents must search multiple disconnected platforms just to find inventory. Both leaders argue that broad listing exposure remains the best path for sellers and that restricting visibility benefits brokerages more than consumers. The trio also dives deep into AI and the future of home search. Pareja explains why eXp partnered with Google, HouseCanary and ComeHome, arguing that AI-powered search is fundamentally changing how consumers discover homes. Instead of filtering by bedrooms and bathrooms, future buyers may search conversationally — asking for homes near favorite restaurants, with specific lot orientations or lifestyle features. Both leaders believe the industry has moved too slowly to modernize search experiences and warn that MLS organizations risk becoming irrelevant if they can’t adapt quickly enough. Despite the heavy focus on technology, both executives end on a surprisingly human note. In a world increasingly driven by AI, they argue that relationships, trust and emotional intelligence will become even more valuable. Their message to brokers and agents is simple: stop obsessing over data wars and start focusing on people, communication and the value you bring to the transaction. Here’s a glimpse of what you’ll learn: Consolidation in real estate is accelerating and leaders believe it’s only the beginning. Pareja and Dwiggins say private listings threaten transparency and consumer trust. Both executives warn MLS fragmentation could create a chaotic “European-style” market. AI-powered home search is expected to radically change how consumers find properties. The Google partnership is viewed as a way to expand listing exposure and future-proof search visibility. Both leaders believe real estate organizations have moved too slowly on innovation. They argue the real estate industry should priori

On this episode of the Real Trending podcast, Tracey Velt sits down with Paul Boomsma, CEO of Leading Real Estate Companies of the World (LeadingRE)  to unpack the biggest forces reshaping the real estate industry — from consolidation and private listings to AI and the changing expectations of agents. Boomsma describes today’s market as a moment of “hectic opportunity,” where mergers, acquisitions, AI innovation and economic uncertainty are all colliding at once. But amid the noise, he says strong leadership has never mattered more, especially for independent brokerages navigating uncertainty among agents and consumers alike. The conversation dives into why local brands still hold a major advantage in real estate, even as national consolidation accelerates. Boomsma argues consumers remain focused on trusted local professionals, not corporate ownership structures, creating opportunities for regional independents to differentiate through culture, leadership and community presence. Tracey and Paul also explore the future of brokerage models, generational changes among agents and the growing importance of collaboration-focused office environments. Boomsma explains why younger agents value teamwork, coaching and shared learning more than the traditional independent contractor model. The episode also tackles hot-button industry topics like private listings and AI adoption. While Boomsma believes private listings may be receiving more hype than necessary, he sees enormous potential for AI in agent coaching, role-playing and helping professionals sharpen their client conversations faster than ever before. Throughout the discussion, one theme stays consistent: the brokerages that thrive over the next few years will be the ones that lean into authentic local leadership, adapt to changing agent expectations and stay focused on consumer trust. Here’s a glimpse of what you’ll learn: Real estate is still fundamentally local despite industry consolidation. Strong leadership matters more than ever during market uncertainty. Younger agents prefer collaboration, coaching and co-working environments. AI is becoming a powerful tool for agent training and productivity. Private listings may be overhyped compared to other industry shifts. Independent brokerages still have a strong competitive advantage through local trust and community presence. Related to this episode: Paul Boomsma's LinkedIn Leading Real Estate Companies of the World (LeadingRE)  The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, tren

In this episode of the Real Trending podcast, Tracey Velt sits down with Blake O’Shaughnessy, founder of Ownli, a platform aiming to rethink the traditional real estate transaction by removing agents entirely. Built around the idea that “search got modern, but pricing didn’t,” Ownli offers sellers a DIY platform where they can list homes, manage showings, negotiate offers and complete contracts without paying traditional percentage-based commissions. O’Shaughnessy argues that the post-NAR settlement environment has accelerated consumer skepticism around commission structures, especially as home prices continue climbing while fees remain tied to a percentage of the sale price. Ownli positions itself as a software-driven alternative, combining public listing data, pricing tools, contracts and third-party service providers into one platform. The conversation explores whether consumers are truly ready to handle transactions themselves, how Ownli plans to scale nationally, and where technology can — and can’t — replace traditional agents. While O’Shaughnessy acknowledges the emotional and relationship-driven aspects of real estate still matter, he believes the future of the industry is increasingly “unbundled,” with consumers choosing only the services they actually need instead of paying for full-service representation by default. Here’s a glimpse of what you’ll learn: Ownli removes agents and replaces them with software-driven transaction tools. The platform charges flat fees instead of percentage-based commissions. O’Shaughnessy says consumers are questioning traditional commission structures. Ownli  launched nationally with access to more than 500,000 listings. The company believes the future of real estate is “unbundled.” Related to this episode: Blake O'Shaughnessy's LinkedIn Ownli The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

On this episode of the RealTrending podcast, Ashley Thomas III, president of the National Association of Real Estate Brokers (NAREB), joined Tracey Velt to discuss the policies, barriers and opportunities shaping homeownership access across the country — especially within Black communities. Thomas framed the Black homeownership gap as more than a market issue, arguing that it was created through decades of intentional policy decisions, from the Homestead Act of 1862 to Federal Housing Administration (FHA) lending practices and the GI Bill. Because policy helped create the gap, he said, policy must also play a major role in closing it. Throughout the conversation, Thomas emphasized that access remains the industry’s biggest challenge. Even with more inventory or lower prices, many qualified buyers still struggle to navigate outdated credit models, lending standards, and qualification requirements that don’t reflect how consumers earn and manage money today. The discussion also highlighted NAREB’s policy initiatives, including its Community Property Fairness Initiative, which focuses on FHA rules in certain states that require nonborrowing spouses’ debt to be counted during qualification. Thomas argued these rules create unnecessary barriers for housing affordability. Velt and Thomas also discussed the industry’s broader responsibility in shaping consumer confidence. Thomas encouraged agents and brokers to avoid fueling negative market narratives, arguing that real estate professionals help shape buyer behavior through their mindset and messaging. The conversation closed with a look at NAREB’s eight-city homeownership bus tour, which combines education, housing counseling, legal support and community outreach in cities where affordability remains within reach. For Thomas, the goal is simple: to move the conversation beyond whether it’s a good time to buy and focus instead on whether it’s the right time for individual families to begin building generational wealth through homeownership. Here’s a glimpse of what you’ll learn: Policy helped create the homeownership gap — and can help close it. Access to credit remains a major barrier. Outdated lending models are limiting buyers. NAREB is pushing for FHA policy changes. The bus tour focuses on education and homeownership access. Agents help shape buyer confidence. Related to this episode: Ashley Thomas III's LinkedIn National Association of Real Estate Brokers (NAREB) NAREB Affordable Homeownership Bus Tour The RealTrending podcast features conversations with the brightest minds in rea

LIVE from HousingWire’s Gathering, Tracey Velt sits down with Jim D’Amico, CEO of Brands by Integra, to talk about brokerage growth, industry consolidation and why he’s optimistic about the Compass acquisition of Anywhere. D’Amico built his company from two agents in Massachusetts into a multi-brand operation with roughly 2,000 agents across 18 states. Today, Brands by Integra includes multiple real estate franchises, mortgage, insurance, asset management and property management companies — all operating under one umbrella. The conversation centers on the industry’s accelerating consolidation, particularly Compass’ acquisition of Anywhere. D’Amico says the deal injected new energy into a brokerage landscape he felt had grown stagnant, and he believes Compass CEO Robert Reffkin brings a growth-focused mindset that could unlock the scale and lead-generation potential many franchise brands have never fully leveraged. He also addresses one of the industry’s most debated topics: Compass’ private listing network. In D’Amico’s view, the strategy has been widely misunderstood. Rather than limiting access, he believes the approach is meant to give agents and sellers more control over marketing timelines while restoring some of the value agents once held when listing information wasn’t instantly public. Beyond mergers, D’Amico sees the future of brokerage tied to scale, technology and ecosystem expansion. While he believes mortgage and brokerage can work together, he notes the operational complexity of running both businesses. What excites him most is how real estate companies are increasingly acquiring technology — a move he believes will define the next phase of industry competition. Despite rapid consolidation across the sector, D’Amico says the brokerage landscape will always support multiple models — from national platforms to local boutique firms. For his company, the focus now is simple: build density in existing markets, keep expanding through strategic acquisitions and continue growing nationally while maintaining a family-run culture. Here’s a glimpse of what you’ll learn: Brands by Integra has about 2,000 agents in 18 states. The company plans continued expansion and acquisitions. The Compass–Anywhere deal brings new energy to brokerage. Robert Reffkin’s private listing strategy is widely misunderstood. Private listings may give sellers more marketing flexibility. Industry consolidation is accelerating. Brokerage scale is increasingly important. Technology is becoming a major competitive advantage. Mortgage and brokerage can work together with separate operations. Multiple brokerage models will continue to coexist. Related to this episode: Jim D’Amico’s LinkedIn<

On this episode of the RealTrending Podcast, host Tracey Velt sits down with Brandon Wells to talk about leadership, brokerage culture and how independent firms can compete in a rapidly consolidating real estate industry. Wells reflects on stepping into the CEO role at The Group Real Estate, a Northern Colorado brokerage founded in 1976, and explains that the company’s long-term success comes down to a simple principle: invest in the brokers. Through training, education and the brokerage’s connection to the Ninja Selling philosophy, Wells says the firm has built a culture focused on productivity, collaboration and shared success. As an employee-owned brokerage, that culture is reinforced by a sense of ownership among agents. Instead of competing internally, brokers share strategies and knowledge because everyone benefits when the company succeeds. The conversation also explores broader industry shifts, including brokerage consolidation and the growth of independent firms. Wells sees opportunity in the current environment, arguing that technology, automation and AI are lowering barriers that once favored large companies. Smaller brokerages, he says, can now access powerful tools that allow them to remain competitive while maintaining the flexibility and local expertise that many agents prefer. Here’s a glimpse of what you’ll learn: Brokerage growth strategies Technology and AI in real estate Industry misconceptions and consumer perceptions Related to this episode: Brandon Wells LinkedIn The Group Real Estate The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

Chris Kelly breaks down how HomeServices is shifting from a behind-the-scenes holding company to a more active, value-driven parent organization — and why that evolution requires a louder voice in today’s rapidly changing brokerage landscape. He outlines a growth strategy that goes beyond traditional brokerage expansion, emphasizing a full-service ecosystem spanning mortgage, title, insurance and beyond. Kelly also explores the industry’s bifurcation between national, ecosystem-driven firms and cloud-based models, while making the case that local leadership and culture remain the defining advantage in recruiting and retention. Throughout the conversation, he stresses that the future of real estate hinges on simplifying the transaction for consumers without weakening the agent-client relationship. Here’s a glimpse of what you’ll learn: HomeServices is evolving from a holding company into a parent company focused on delivering value to its operating businesses Growth is driven by a mix of M&A, organic expansion and deeper investment across the real estate services ecosystem The industry is splitting between national ecosystem players and virtual/cloud-based brokerages Controlling more of the transaction — earlier in the consumer journey — is becoming a key competitive strategy Strong local leadership remains critical, even as firms scale nationally Diversified revenue streams (mortgage, title, insurance) are essential to maintaining profitability amid margin pressure Private listings and distribution strategies are less about disruption and more about expanding consumer reach The biggest risk to the industry is internal fragmentation that could weaken the agent-consumer relationship Related to this episode: Chris Kelly's LinkedIn HomeServices The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

In this insightful interview, Debbie De Grote of Forward Coaching shares essential mindset shifts, strategies and tools for real estate agents to thrive in a complex and evolving market. Topics include becoming a market expert, leveraging AI, effective prospecting and adapting to new business models. Here’s a glimpse of what you’ll learn: Mindset shifts for agents in a complex market The importance of being a wise adviser and market expert Leveraging AI tools for efficiency and personalization Effective prospecting strategies in a changing environment Adapting to new business models and private listings Related to this episode: Debbie De Grote's LinkedIn Forward Coaching Debbie's Script Book The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

In this episode, Chris Day, managing broker of Worth Clark Realty in Orlando, shares insights on transitioning to a 100% commission model, effective recruitment and retention strategies, and how to succeed in the competitive Villages market. Discover how support, personal branding and innovative systems drive growth and success in real estate. Here’s a glimpse of what you’ll learn: Transitioning to 100% commission model Recruitment and retention strategies Market insights for The Villages and Central Florida Support systems and training for agents Market challenges and opportunities in Florida Related to this episode: Chris Day's LinkedIn Worth Clark Realty The Villages The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

In this insightful interview, David Dickey, CTO of United Real Estate, discusses the transformative role of AI in real estate. Topics include AI's practical applications for agents, misconceptions about AI, ROI measurement, data privacy, and strategies for adoption. Here’s a glimpse of what you’ll learn: AI's impact on real estate agents' productivity Myths and misconceptions about AI in real estate Measuring ROI of AI tools in real estate Data privacy and security in AI applications Strategies for AI adoption among brokers and agents Related to this episode: David Dickey's LinkedIn United Real Estate The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

Billy Nash, a luxury real estate expert with Keyes in South Florida and TV show host, shares insights on building relationships with high-net-worth individuals, global marketing strategies and adapting to industry changes. Discover how authenticity, networking and strategic use of technology can elevate your luxury real estate career. Here’s a glimpse of what you’ll learn: Building relationships with high-net-worth individuals Global marketing and exposure for luxury properties Industry changes: private listings, auctions and legal shifts Related to this episode: Billy Nash's LinkedIn Passport Properties The Keyes Company The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

In this insightful interview, Jonathan Lickstein, COO of LoKation Real Estate, shares his strategies for rapid growth, adapting to industry changes and maintaining a competitive edge as an independent broker. Discover how focusing on agent success, leveraging technology, and understanding market dynamics can transform your real estate business. Here’s a glimpse of what you’ll learn: Growth drivers of Location Real Estate Importance of agent-centric models Impact of industry lawsuits and market shifts Private listings and pricing strategies Buyer representation agreements and client guidance Industry consolidation and independence advantages Technology's role in brokerage operations Future trends in real estate brokerage Related to this episode: Jonathan Lickstein's LinkedIn LoKation® Real Estate The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

In this episode, Corey Hasting shares his strategic journey of transitioning from a billion-dollar brokerage to Christie's International Real Estate, exploring the challenges, opportunities, and future plans in the luxury real estate market. Here’s a glimpse of what you’ll learn: Brand transition and strategic growth Technology and operational improvements Market expansion into new regions Agent recruitment and retention strategies Industry consolidation and future outlook Related to this episode: Corey Hasting's LinkedIn Christie's International Real Estate First Coast The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

In this episode of the RealTrending Podcast, Michele Harrington, CEO of FirstTeam Real Estate, discusses the evolution of her brokerage, the challenges faced in the current market and the importance of an agent-centric approach. She emphasizes the need for technology and accountability in supporting agents, while also addressing the impact of legal pressures on regional brokers. Michele shares her insights on defining growth in the industry and expresses optimism for the future of real estate as a viable investment for building wealth. Here’s a glimpse of what you’ll learn: Michele emphasizes the importance of being agent-centric in real estate. The past few years have been challenging for many brokerages due to market downturns. Legal pressures, such as class action lawsuits, significantly impact regional brokers. Profitability should be prioritized over growth for sustainable success. Creating value for agents is essential to attract and retain talent. Technology should enhance agent productivity, but accountability and coaching are crucial. Regional brokers have a unique opportunity to differentiate themselves in a consolidating market. The real estate industry offers potential for generational wealth building. Michele believes that the future of real estate is bright despite current challenges. Flexibility and creativity are key for adapting to changing market conditions. Related to this episode: Michele Harrington's LinkedIn FirstTeam Real Estate The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

In this episode of the RealTrending Podcast, Katie Hill, CEO of Unlisted, discusses the problem she is solving with her platform, which features homes that are not currently for sale. She explains the missed opportunities in the real estate market for homeowners who are considering selling but are not yet ready to list their properties. The conversation delves into the inefficiencies in the current transaction flow, the role of MLS and AI in the industry, and the importance of data management and accuracy. Katie emphasizes the need for real estate professionals to adapt to changing consumer needs and the evolving landscape of home buying. Here’s a glimpse of what you’ll learn: Unlisted focuses on homes that are not for sale. There is a significant market opportunity in the gray space of real estate. The platform allows buyers to express interest in homes not currently listed, join a waitlist and be contacted when the property comes to market. Real estate agents play a crucial role in facilitating transactions when homeowners are ready to sell. AI is not a threat; not adopting it is a risk for agents. Data management is essential for accurate property listings. The real estate industry needs to focus on consumer needs. Unlisted aims to serve homeowners throughout their journey, not just at the point of sale. The future of real estate will involve changes in search and consumer engagement. Related to this episode: ⁠Unlisted⁠ Katie Hill's  ⁠LinkedIn⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

In this episode of the RealTrending Podcast, Jim Remley, founder of eRealEstatecoach.com and RealTrends 500 brokerage owner, shares his extensive experience in the brokerage industry, discussing key trends and strategies for success. He emphasizes the importance of agent productivity over headcount, effective recruiting techniques and the necessity of retaining agents through continuous engagement. Jim also reflects on his own experiences, highlighting the significance of coaching and the need for brokers to simplify their operations while focusing on building relationships with agents. Here’s a glimpse of what you’ll learn: 70% of agents in America didn't close a transaction last year. Retention should be viewed as re-recruiting your own agents. Building relationships is key to successful recruiting. Brokers should treat their agents as part of their CRM. Recruiting should be a daily activity for brokers. Listening is an underrated leadership skill in real estate. Brokers can operate with a smaller physical footprint than before. Focus on recruiting experienced agents for growth. Setting realistic recruiting goals is essential for success. Related to this episode: Jim Remley's Linkedin The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

James Becker on building a sphere-based business model and navigating the valley of despair In this episode of the RealTrending Podcast, host Tracey Velt speaks with James Becker, founder of Fusion, a company  that helps real estate agents grow their businesses. Becker shares how he developed a program at his brokerage to provide comprehensive support to agents, allowing them to focus on their core business while he and his team handled the operational aspects.  He’s left the brokerage world and continued to hone his growth program. Becker discusses the concept of the 'valley of despair' that agents often face when starting new initiatives, highlighting the need for persistence and the willingness to learn from failures to achieve long-term success. The conversation delves into the critical role of building relationships over chasing leads, advocating for a sphere-based business model. Becker stresses that agents should focus on nurturing their networks and developing genuine connections, which can lead to sustainable success.  Here’s a glimpse of what you’ll learn: You have to put yourself out there and take risks. The valley of despair is where many agents quit too soon. Relationships are built over a long period of time and lost in an instant. You must be the CEO of your own business. If you want to be better, you must be held accountable. Caring for your clients is the key to success. Focus on nurturing relationships, not just chasing leads. Every agent goes through a cycle of uninformed optimism to informed pessimism. You have to measure your time and energy to see where it's going. The number one fundamental is to become the agent you would hire yourself. Related to this episode: James Becker's LinkedIn The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

In this episode of the RealTrending Podcast, Wendy Forsythe, CMO of eXp Realty, discusses the evolution of real estate teams, the challenges of scaling  and the importance of technology and profitability. She emphasizes the shift in mindset from traditional agent roles to team leaders acting as CEOs, focusing on holistic success and lifestyle balance. The conversation also highlights emerging trends and the future of team leadership in the real estate industry. Here's what you'll learn: Teams have evolved significantly over the years. New agents joining teams are more likely to succeed. Scaling teams requires understanding operational efficiencies. Profit per person is a crucial metric for success. Team leaders must balance support and profitability. Automation and technology are essential for modern teams. Emerging trends include content creation and remote operations. The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

In this episode of RealTrending, Ginger Wilcox, the president of Better Homes and Gardens Real Estate, discusses the latest design trends in real estate and their impact on homebuyer behavior. She emphasizes the importance of emotional connections to design, the shift toward functionality in home layouts and the influence of social media on buyer expectations. Wilcox also highlights regional variations in design preferences and offers strategies for agents to leverage these trends in their marketing efforts. The conversation concludes with insights on the future of real estate and the evolving needs of consumers. Here’s a glimpse of what you’ll learn: Today's buyers are detail-oriented and expect strong design. Emotional connections to homes influence buyer decisions. Design trends are shifting towards functionality and wellness. Social media impacts what buyers are looking for in homes. Instagrammable features are becoming essential in marketing. Regional preferences in design vary but core themes remain. Agents should leverage design trends in their marketing strategies. Understanding consumer behavior is crucial for agents. Trends in home design are evolving rapidly due to technology. Livability and functionality are key considerations for buyers. The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

In this conversation for the RealTrending podcast, Donny Samson discusses the growth and strategies of his brokerage, emphasizing the importance of a unified company culture, intentional market expansion and the challenges of navigating the current brokerage economics. He highlights the impact of recent mergers in the industry and the need for adaptability in the face of changing market conditions. Samson also reflects on the future of brokerage models, the significance of education for realtors and the enduring value of in-person connections in a predominantly virtual world. Related to this episode: Donny Samson LinkedIn Samson Properties Here's a glimpse of what you'll learn: One family, one vision, one company is key to growth. Intentional planning and training are crucial for success. Market expansion should be cautious and well-planned. Brokerage economics are challenging due to margin pressures. Realtors are seeking value and support from their brokers. Mergers in the industry create both challenges and opportunities. Education is vital for success and retention. The average age of first-time homebuyers is rising. In-person connections are essential in real estate. The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

In this episode of the Real Trending Podcast, Tracey Velt speaks with Rick Haase, President they have existed in various forms for years. A clear mission focused on the financial trajectory of agents is crucial for brokerage success. Financial literacy and wellness programs can significantly impact agents’ financial health. The market is fragmented, and competition will naturally evolve without external intervention. Operational excellence and disciplined cost management are essential for thriving in the real estate market. The NAR settlement has complex implications that may not lead to a complete overturn but will require adjustments. Growth strategies should focus on organic recruitment and mergers with smaller brokerages. Agents need to be mission-driven and integrity-focused to succeed in the current market. The market will ultimately dictate the success of new business models and strategies. To learn more about Homebot click here. The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

In this episode of the RealTrending Podcast, Gavin Swartzman discusses his role as president of Christie's International Real Estate and the evolving landscape of luxury real estate. He shares insights on market opportunities, the importance of branding and affiliate relationships, and the challenges of navigating change in the industry. Gavin emphasizes the need for empathy and authenticity in leadership, as well as the significance of providing valuable advice to clients. The conversation highlights the shifting definition of luxury and the importance of understanding client motivations in a changing market. Here's a glimpse of what you'll learn: Gavin Swartzman emphasizes the importance of communication and connection among agents. The luxury real estate market is seeing growth opportunities in South America, Asia, and the Middle East. Branded developments are becoming a significant trend in luxury real estate. Confidence in the market is crucial for high-end clients to make decisions. The definition of luxury is evolving to include a broader experience. Empathy is a key leadership quality in navigating change. The onboarding experience is critical for retention and success in real estate Authenticity is essential in building trust with clients. High net worth individuals view real estate as part of their investment portfolio. The real estate industry must adapt to technological advancements and changing client expectations. To learn more about Homebot click here. Related to this episode: Christie's International Real Estate Gavin Swartzman LinkedIn The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

In this episode of the Real Trending Podcast, Dru Wischhover, CEO of Inspired Title, discusses the often-overlooked role of title companies in real estate transactions. He emphasizes the importance of community involvement, fraud prevention and the critical nature of communication between real estate agents and title companies. Dru also addresses the rising threats of cybercrime, particularly with the advent of AI, and shares insights on the significance of title insurance in protecting property ownership. The conversation concludes with a lightning round of common myths and best practices in the industry. Takeaways Dru Wischhover emphasizes the importance of community involvement in the title industry. Communication is key in preventing fraud during real estate transactions. Real estate agents should build strong relationships with their title companies. Title insurance is crucial for protecting property ownership. AI has increased the risk of identity fraud in real estate. The first hour after a fraud incident is critical for response. Educating clients about the title process can prevent issues. Many people underestimate the value of title insurance. Real estate agents should be proactive in understanding title issues. Timing is essential when dealing with wire fraud in transactions. Related to this episode:https://www.housingwire.com/title-escrow/ Inspired Title Group The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

In this episode of the Real Trending Podcast, Alex Vidal discusses the key strategies for brokerage growth, emphasizing the importance of accountability in coaching, expanding value beyond local markets, and addressing affordability challenges in real estate. He highlights the need for real estate pros to adapt to market changes and maintain professionalism while facilitating family moves and exploring government roles in housing affordability. The conversation concludes with a lightning round of insights on common advice and habits for realtors. Here's a glimpse of what you'll learn: It takes guts to recruit, coach, and pull the trigger on M&A. How accountability is crucial for brokers to push their agents. Real estate is a hyper-local business, but agents should think globally. What the major challenge is for buyers in the current market. Professionalism and commitment are increasing in the industry post-settlement. Realtors need to facilitate conversations about joint mortgages and family moves. Government policies can impact housing affordability significantly. Understanding consumer behavior is key to success. What is is essential for buyers in today's market. Related to this episode: ERA Real Estate HousingWire Youtube More info about HousingWire To learn more about Homebot, click ⁠⁠⁠⁠⁠here. The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

In this episode, RTC Consulting Founder Steve Murray discusses the current state of the real estate industry, focusing on brokerage mergers and acquisitions, the impact of Zillow’s legal challenges, and strategies for brokers to prepare for the future. He emphasizes the importance of adapting to market changes, understanding antitrust issues and leveraging technology like AI to enhance business models. How the real estate landscape is evolving with significant changes in brokerage M&A activity. How Zillow’s legal challenges reflect broader power struggles in the industry. How brokers need to prepare for potential changes in referral fee structures. AI technology is beginning to influence how consumers find homes. The market share concerns that may impact future brokerage mergers and acquisitions. Brokers should consider transparency in referral fees as a competitive advantage. Understanding antitrust regulations is crucial for brokers navigating mergers. Successful brokers are those who manage costs effectively and focus on fundamentals. ⁠RTC Consulting ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To learn more about Homebot, click ⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠ Here’s a glimpse of what you’ll learn:Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This week on RealTrending, Tracey Velt talks with Lauren Henss, VP of Marketing and Strategic Initiatives at FirstTeam Real Estate, a RealTrends Verified top 30 brokerage in national sales volume. Tracey and Lauren dive into the realities of leading a complete digital transformation in under a year, including shifting from legacy to modern branding and creating agent-centric marketing that drives real results. Lauren shares how consumer brand tactics from her work with Chanel, Nike, and Salesforce translated into real estate, the challenges of brokerage consolidation, and why treating agents as the heroes of your story changes everything. Here’s a glimpse of what you’ll learn: How to shift from legacy brand messaging to future-focused value propositions The "Behind the Agent" campaign that achieved 98% retention and 32% conversion increases Why buying more leads without fixing conversion is the most overrated marketing tactic The strategic middle lane approach that balances corporate scale with boutique agility How AI and answer engine optimization are reshaping agent visibility and listing generation The five critical elements brokerages need to survive consolidation Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Lauren Henss | LinkedIn First Team Real Estate ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To learn more about Homebot, click ⁠⁠⁠⁠here.⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt talks with Dre Baldwin, former professional basketball player turned business coach and author of "Work on Your Game." Tracey and Dre dive into the mental game of real estate, exploring how the discipline, resilience and systematic thinking from professional sports can transform an agent's performance in today's market. Dre shares how mental toughness separates high performers from those who fall out during tough times, the power of detaching from outcomes while staying committed to process, and much more. Here’s a glimpse of what you’ll learn: Why mental toughness and resilience are the #1 skills missing in real estate today How to create personalized daily routines that save mental energy for what matters most The art of transmuting rejection and disappointment into productive energy Why discipline beats motivation every time, and how to show up on your "third day" How 85% of your communication happens before you even speak Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dre Baldwin Dre Baldwin  | LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To learn more about Homebot, click ⁠⁠⁠here.⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt talks with Tom Ferry, founder of Tom Ferry International, and Josh Altman, celebrity real estate agent with The Altman Brothers Team at Douglas Elliman. They dive into Tom and Josh’s new partnership, discussing the gap they saw in the market for affordable, high-quality training and how they're combining Tom's coaching expertise with Josh's proven sales strategies. They also talk about the importance of discipline, branding, and AI in today's market, plus the common mistakes that prevent agents from reaching their potential. Here’s a glimpse of what you’ll learn: How Tom and Josh identified the need for accessible, world-class training for agents Why 6% of agents control 60% of listings and what separates top performers The biggest mistakes agents make: insufficient follow-up for top performers and inadequate marketing for everyone else Josh's approach to being a "24/7 agent" and building a brand that attracts global buyers How AI is transforming marketing and why agents need to update their social media bios The importance of content creation and being a "chameleon" in an ever-changing market Why both experts believe AI-enabled agents will dominate the future of real estate Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Altman Brothers Tom Ferry Josh Altman | LinkedIn Tom Ferry | LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To learn more about Homebot, click ⁠⁠here.⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt talks with Keith Robinson, co-CEO of NextHome and author of the Substack "Crazy Uncle Keith." Tracey and Keith dive into the seismic shifts reshaping real estate, including the potential Compass-Anywhere merger, the ongoing fallout from the settlement lawsuit and the pro-agent group pushing for more transparency at NAR. Keith shares his take on private listing networks, why the industry's most defensible position is "the human being," and how agents can capitalize on the current rate environment to boost their business. Here’s a glimpse of what you’ll learn: Why the Compass-Anywhere merger could trigger an "arms race for listings" How agents can actually make more money now, post-settlement, by creating better buyer offerings The real impact of private listing networks on home buyers and sellers Why Keith believes NAR is finally heading in the right direction under Nykia Wright How rates below 6.5% for 60+ days signal a market shift agents can't afford to miss The three traits every agent needs to develop by 2030, including a "healthy fear of AI" Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Keith Robinson | SubStack NextHome Keith Robinson | LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To learn more about Homebot, click ⁠here.⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

.This week on RealTrending, Tracey Velt talks with James Harris, principal at Beverly Hills-based boutique brokerage Carolwood Estates and former cast member of Bravo's Million Dollar Listing. Tracey and James dive into why disruption is actually a positive force, how AI is transforming the way agents work, and the mindset shifts needed to thrive in today's changing market. James shares his perspective on embracing change rather than fearing it, and discusses his current project to disrupt the industry with AI-driven tools designed specifically for real estate agents. Here’s a glimpse of what you’ll learn: Why AI adoption is becoming table stakes for real estate success How to become data-obsessed and master your local market The importance of building systems and processes that save time Why consistency beats perfection in content creation How to get uncomfortable to achieve growth in your business Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Carolwood Estates James Harris  | LinkedIn James Harris (@jamesbondst) | Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To learn more about Homebot, click here. The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt talks with Josh McGrath, CEO and founder of Better Homes and Gardens Real Estate Central and 2025 RealTrends Verified GameChanger.  Tracey and Josh dive into his journey from getting his real estate license at 18 to building a brokerage with over 90 agents across five offices in West Virginia, Kentucky and Ohio. He also shares how his 2020 affiliation with Better Homes and Gardens during the pandemic led to exponential growth. Here’s a glimpse of what you’ll learn: How he transitioned from sales to brokerage leadership in 2010 The strategic decision to affiliate with Better Homes and Gardens in 2020 and its impact Why protecting company culture means saying no to top producers who don't fit His approach to scaling internal systems while maintaining team cohesion How AI and technology investments are reshaping client nurturing Why he believes mergers and consolidations will continue to dominate the industry Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Josh McGrath | LinkedIn Joshua McGrath - Real Estate Agent Better Homes and Gardens Real Estate Central | RealTrends Verified ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt talks with Gretchen Coley, leader of The Coley Group at Compass in Raleigh, North Carolina. Tracey and Gretchen dive into how she scaled her team from $3 million to $214 million in just five years, the power of video storytelling in real estate and her innovative "Best of Raleigh" platform that transformed how she connects with her community. Gretchen shares how her background in new home sales shaped her approach to educating agents, why she invested in two full-time videographers and how a pandemic pivot led to creating a lifestyle brand with over a million podcast listens. Here’s a glimpse of what you’ll learn: How she grew from $3 million to $214 million in volume in five years How the "Best of Raleigh" platform started during COVID and became a community phenomenon The leadership lessons learned from rapid team growth and maintaining culture Why luxury real estate is about lifestyle integration, not just price point How AI integration and content optimization are shaping the future of real estate marketing Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Coley Group | RealTrends Verified The Coley Group Gretchen Coley, Real Estate Agent - Compass ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending Tracey Velt talks with Eric Bramlett, broker-owner of Bramlett Partners in Austin, Texas. Tracey and Eric dive into the strategies for maintaining a local identity while leveraging technology, the importance of agent retention in a competitive market, and how to stay focused amid speculative industry distractions. Eric also shares how tight hiring standards and a personal touch have led to a 90% retention rate, his approach to tech integration without overwhelming agents, and much more. Here’s a glimpse of what you’ll learn: How Bramlett Partners maintains their local identity while competing with national firms The hiring discipline that drives 90% agent retention vs. 65% market average His single-dashboard tech approach that enhances rather than hinders productivity Why focusing on retention beats aggressive recruiting every time How to filter industry noise and stay focused on what moves the needle Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Bramlett Partners Eric Bramlett | LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt talks with the “queen of real estate video” Glennda Baker, of Glennda Baker and Associates at Coldwell Banker Realty in Atlanta. Tracey and Glennda dive into how social media and video content have transformed her 33-year real estate career, from building authentic connections through video to attracting clients who have never even met her in person. Glennda shares her journey from terrible YouTube videos in 2016 to becoming one of the most recognized voices in real estate, and how AI production tools have totally transformed her short form content game. Here’s a glimpse of what you’ll learn: How consistency beats perfection when building your social media following Why posting the "struggle" stories performs better than just success highlights The client who went from TikTok follower to closing in just 53 days How 67% of her business now comes from referrals and repeat clients influenced by her online presence Why agents need to embrace AI and answer engine optimization to stay competitive The three moves every agent should make to get started on TikTok and Instagram Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Glennda Baker Atlanta (@glenndabaker) • Instagram photos and videos Glennda Baker (@glenndabaker) | TikTok Glennda Baker | LinkedIn Glennda Baker ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Sarah Wheeler, sitting in for Tracey Velt, talks with Heather and Zach Harrison of The Zach & Heather Harrison Team at Compass, the #20 large team nationally by volume and #4 team in New York state by volume, according to RealTrends Verified. The Harrisons dive into their unique approach of offering lifestyle tours rather than just property showings, helping clients choose not just a home but an entire community in Westchester County, New York. They also talk about changes in their market since the NYC mayoral race started, how they’re utilizing AI tools and more. Here’s a glimpse of what you’ll learn: How they built their vision to "change the face of real estate" in Westchester County How their interactive downsizing tours for empty nesters are solving inventory challenges The impact of NYC's mayoral race on suburban real estate demand How luxury amenities like golf simulators and indoor pools are reshaping buyer preferences Why combining AI with human connection is the future of real estate Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Zach & Heather Harrison Team The Zach & Heather Harrison Team at Compass | RealTrends Verified ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

Yesterday, it was announced that real estate giant Compass is acquiring another real estate giant: Anywhere Real Estate, which includes Coldwell Banker, Century 21, Corcoran, ERA Real Estate, Better Homes & Gardens Real Estate, and Sotheby’s International Realty. Today, we’re bringing you a special bonus episode with Tracey and Steve Murray, senior advisor for HousingWire and the founder of RealTrends and RTC Consulting. Steve is an expert on all things mergers and acquisitions and provides us with some interesting insight into the industry implications and ramifications of such a landmark deal.  Here’s a glimpse of what you’ll learn: The strategic implications of the acquisition How the deal might face antitrust scrutiny in major markets The integration challenges, including agent retention and cultural alignment Potential impacts on Zillow, NAR, and the broader brokerage landscape Steve’s insights on the future of brokerage competition and consumer trust Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Compass buys Anywhere Real Estate for a combined 340,000 agents What to know about Anywhere following acquisition by Compass ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt sits down with Jason Abrams, the head of industry and learning at Keller Williams Realty International, to explore the transformative potential of AI in all aspects of real estate. Jason shares insights from his AI playbook, debunking myths and offering practical advice on leveraging AI tools to stay ahead of the competition. Here’s a glimpse of what you’ll learn: Why AI is a tool, not a threat, to real estate agents The two biggest myths about AI and how they hold agents back How to craft master prompts to personalize AI interactions The role of AI in lead generation and productivity Legal and ethical considerations for using AI responsibly Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Jason Abrams | LinkedIn Keller Williams ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt chats with Erin Bradley, the host of the "Pursuing Freedom" podcast. Erin shares her journey from financial struggles to a flourishing real estate career.  Erin talks about how embracing the "Go Giver" philosophy helped her double her business and align her personal and professional life for true freedom. She also shares some practical tips for agents to overcome fear, delegate effectively, and infuse joy into their everyday work. Here’s a glimpse of what you’ll learn: How Erin transitioned from financial strain to a successful real estate career The impact of the "Go Giver" philosophy on business growth Strategies for building a life and business you don't need a vacation from Overcoming fear and embracing authenticity in business Daily habits and rituals that keep Erin grounded and inspired Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Pursuing Freedom Erin Bradley | LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt chats with Josh Anderson from the Anderson Group Real Estate Services of Keller Williams in Nashville, Tennessee​​.  Josh talks about his evolution from a solo agent to leading one of Nashville's top teams by focusing on consistent lead generation and how embracing the basics can skyrocket your business. He also discusses the game-changing impact of AI tools on personalizing client interactions and productivity. Here’s a glimpse of what you’ll learn: How Josh scaled his team from a solo agent to a top performer in Nashville The importance of consistent lead generation and strong systems How embracing the basics can skyrocket your business The transformative impact of AI tools like ChatGPT on real estate Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Anderson Group Real Estate Services Josh Anderson | LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt chats with Darryl Davis, from Darryl Davis Real Estate Coaching about several hot topics in real estate, including HUD's English-only policy, the NAR settlement, Clear Cooperation, and much more. Here’s a glimpse of what you’ll learn: Why HUD's English-only policy is controversial How agents can support non-English speaking clients The importance of establishing your value as an agent before fee discussions Why the CCP is problematic in today’s market How to properly adapt to a shift to a buyer's market Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Darryl Davis | Real Estate Coach Darryl Davis | LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt sits down with David Keener, the CEO of Premiere Group at Real Brokerage. Over the past 8 years, Premiere has expanded to over 27 states and almost 300 agents across the U.S.; they joined Real just eight months ago.  David talks about the innovative structure of the Premiere teamerage and the potential of ancillary services like mortgage and title. He also talks about using the firm’s status as a C corporation to maximize its shareholders and leveraging Real's API tools to enhance agent success. Here’s a glimpse of what you’ll learn: How Premiere Group’s member-owned model fosters high retention and collective success The strategic transition to a C corporation and its impact on agent involvement The role of technology and business intelligence in driving growth and efficiency The benefits of dual licensing and ancillary services for increased agent income Leadership principles that emphasize setting an example and fostering community Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREMIERE Group at Real Broker, LLC. David Keener | LinkedIn Real Brokerage ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, we are bringing you a crossover episode with the Power House podcast, featuring a conversation with Justin Bailey, the CEO of Realty Executives Associates. A fourth-generation real estate professional, Justin reflects on how his background in the nonprofit sector influenced his leadership philosophy and why fostering strong relationships remains at the heart of his approach as REA continues to grow. Justin recounts his path to becoming CEO, detailing the hurdles of expanding from 50 to 1,000 agents and the systems required to ensure steady, sustainable growth. He also offers his perspective on Clear Cooperation, the MLS’s importance, and why he believes NAR is at a pivotal moment under its new CEO, Nykia Wright. Here’s a glimpse of what you’ll learn: How Justin’s nonprofit experience shaped his leadership in real estate The keys to scaling a brokerage without losing culture or connection The importance of building a strong core leadership team in large organizations How self-awareness and personal identity influence leadership success Why Justin is confident in NAR’s future under Nykia Wright Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Nykia Wright looks to lead NAR into the future Justin Bailey | LinkedIn Realty Executives ⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt talks with Sean Miku, the founder and CEO of simpliHŌM, a tech- and people-first brokerage that opened its doors in 2018. Sean shares insights into simpliHŌM unique model, including an 85/15 commission split and free transaction management. He also discusses the current challenges and opportunities in real estate, as well as the company's future vision, which plans for a public offering by 2028. Here’s a glimpse of what you’ll learn: How simpliHŌM’s people-first approach has driven its impressive growth The unique compensation model and agent support offerings at Simply Home The role of technology in streamlining real estate processes The vision for simpliHŌM's future, including public offering plans and international expansion The importance of cultural fit and targeted growth strategies in simpliHŌM's success Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ simpliHOM Sean Miku | LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt talks with Craig McClelland, Chief Strategy Officer at HomeStory and president of LOCAL Realty.  Tracey and Craig talk about the importance of consumer-centric strategies and how industry giants like Zillow and Rocket are reshaping traditional brokerage models. Craig also talks about the role of technology and data in extending the real estate transaction timeline, and the emerging trend of niche and boutique brokerage models. Here’s a glimpse of what you’ll learn: The importance of putting consumers first in real estate How disruptors like Zillow and Rocket are changing the game Strategies for small brokerages to thrive in a competitive market The benefits and challenges of niche and boutique brokerage models Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Craig McClelland | LinkedIn Homestory ⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

On this week’s episode of RealTrending, Tracey Velt sits down with Lennox Scott, the CEO of John L. Scott Real Estate. Lennox has been in the industry for almost 50 years, and John L Scott is a family brokerage with a rich 94-year history.  Lennox talks about how AI is reshaping industries, the critical role of MLS consolidation, and maintaining personal relationships in a tech-driven world. He also discusses the challenges posed by institutional investors and strategies brokerages can adopt to stay relevant in an AI-enhanced future. Here’s a glimpse of what you’ll learn: Team culture, continuous learning, and strategic meetings are important for brokerage relevance. The benefits of a national MLS and AI in enhancing data infrastructure and efficiency. The importance of full inventory access and the challenges of shadow MLSs. How to work with AI tools to focus on trusted relationships and personal representation. The impact of institutional investors on housing markets and potential legislative solutions. Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ John L Scott Lennox Scott | LinkedIn ⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending Tracey Velt talks with David Brooke, team leader at Brooke Team at eXp Realty. Tracey and David dive into the realities of leading a team in today’s market, including managing team exits and burnout to fostering a productive agent culture.  David shares how an almost-pivot in his career and parenting lessons shaped his leadership style, and much more. Here’s a glimpse of what you’ll learn: How he rebuilt after losing top agents The three biggest misconceptions in real estate and how to overcome them The leadership principles rooted in parenting that shaped his coaching style Why consistent daily accountability beats luxury deals every time The traits David looks for in agents destined for long-term success Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Brooke Team at eXp Realty David Brooke | LinkedIn ⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt talks with Jay Papasan, executive at Keller Williams Realty and co-author of The Millionaire Real Estate Agent. Tracey and Jay talk about what it really takes for rookie agents to thrive in today’s market, from building a solid database to developing effective lead generation habits early on. Jay shares the inspiration behind his new and upcoming book The Rookie Real Estate Agent and offers some veteran advice on prospecting, compliance, and why foundational business habits matter more than flashy branding. Here’s a glimpse of what you’ll learn: Most new agents fail because they miss the fundamentals. A database of 250+ contacts is a tipping point for success. Lead generation beats branding—especially in the early days. AI tools can support—but not replace—agent action. Open houses remain a top lead source for beginners. New agents need structure, discipline, and a runway to succeed. Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Jay Papasan Jay Papasan  | LinkedIn Jay Papasan | KWRI ⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt chats with Steve Murray, industry stalwart and senior advisor to RealTrends. Tracey and Steve had the opportunity to sit down in person at HousingWire’s The Gathering. Steve dives into the real estate’s most pressing issues, including the distraction of AI, Clear Cooperation, and the alarming number of inactive agents. He talks about why developing talent should be every broker’s priority, why it’s time to rethink the outdated brokerage model, and gives an introduction to Fiji, a new M&A tool designed to bring transparency and innovation to real estate dealmaking. Here’s a glimpse of what you’ll learn: AI is a fascinating tool that can enhance brokerage efficiency. Brokers need to focus on recruiting and developing talent. The real estate market may remain stagnant for years. Realtor associations face challenges with membership dynamics. Innovative tools are emerging for M&A and valuation. Brokers should consider a team-based model for profitability. Market conditions require brokers to adapt and innovate. Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FIJI Steve Murray - President - REAL Trends Consulting | LinkedIn RealTrends' Steve Murray explores M&A changes and brokerage team models ⁠The Gathering 2026⁠ ⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

On today’s bonus episode of RealTrending, Tracey Velt chats with Ben Bacal, the founder of Revel Real Estate.  Tracey and Ben talk about the future of real estate, from AI-enhanced client experiences to the rise of real estate auctions. Ben also shares the secrets behind modern brokerage leadership and how Revel is equipping agents with marketing tools, studio pods for content creation, and data-driven insights to compete in today’s market. Here’s a glimpse of what you’ll learn: A la carte brokerage services could redefine commission structures. AI agents may become the industry’s next competitive edge. Branding, video marketing, and social media are non-negotiables. Real estate auctions are gaining traction, especially in luxury. Leadership means understanding, supporting, and connecting. Tomorrow’s agents will rely on tech-enabled, emotionally smart platforms. Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Revel Real Estate Ben Bacal | LinkedIn ⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.