Mondays with Matt

Many coaches undercharge because they want to help people, avoid awkward sales conversations, or stay competitive. But low pricing can quietly hurt your coaching business, your client relationships, and your ability to provide excellent service. Matt Reynolds is joined by Anthony Diehl to discuss why undercharging as a coach often creates more problems than it solves. Cheap coaching can attract cheap commitment, force coaches into unsustainable volume, and make the service feel like a commodity instead of a high-value transformation. They explain why coaches should stop thinking of themselves as selling workouts, spreadsheets, or nutrition advice. The real value comes from coaching judgment, accountability, relationship, personalization, and helping clients apply the right plan to their actual lives. Matt and Anthony also discuss how to know when you are undercharging, how to think about your real hourly rate, why client retention and lifetime value matter, and how value ladders can help coaches serve different clients at different levels of support. Pricing is not just about making more money. It is about building a sustainable coaching business that allows you to serve clients well for the long haul. PS - Start coaching in 45 days!  Save up to 60% on the Barbell Academy: https://bit.ly/4nHaa8a Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Anthony's Links Website: https://movewithmodus.com/  Instagram: https://www.instagram.com/meatheadprofessor/

Reliability in coaching is one of the most important skills for keeping clients, building trust, and growing a coaching business. Talent matters. Technical knowledge matters. Programming matters. But clients often stay with the coach who shows up, responds, follows through, and actually cares. Matt Reynolds explains why brilliant but inconsistent coaches often lose to average coaches who are dependable. Coaching mastery takes years, but reliability can begin on day one. A young coach may still be developing technical skill, but that coach can still serve clients well by responding quickly, remembering details, and doing what he said he would do. Matt also explains why 24-hour feedback has been a core standard at Barbell Logic, how reliability affects churn and client retention, and why the human connection matters more as coaching tools, platforms, and AI continue to improve. He also answers questions about how reliability looks in an in-person gym setting, how coaches can apply reliability to business ownership, and why doing the necessary work first helps coaches grow beyond simply being technicians. Reliable coaching is not flashy, but clients notice. If you want to keep more clients and build a professional coaching business, start by being dependable. PS - Start coaching in 45 days!  Save up to 60% on the Barbell Academy: https://bit.ly/4nHaa8a Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Reliability in coaching may matter more than talent, especially when it comes to keeping clients long term. Matt Reynolds explains why dependable coaches often beat brilliant but inconsistent coaches. Coaching skill takes years to build, but reliability can start on day one. Clients notice whether you respond, follow through, remember details, and give feedback when promised. Matt discusses why 24-hour feedback has been a core standard at Barbell Logic, how reliability builds trust, why service quality affects client retention, and why the human relationship matters even more as coaching tools and AI improve. He also explains how reliability looks different in online coaching, in-person coaching, and business ownership. For coaches trying to grow, reduce churn, and keep clients longer, the challenge is simple: reply to every client within 24 hours and become the kind of coach clients can count on. PS - Ready to transform your fitness? Learn more: https://barbell-logic.com/matt/ Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

The debate over volume vs intensity in strength training often creates more confusion than clarity. Should you add more weight to the bar, or should you add more sets, reps, and exercises? In this episode of Mondays with Matt, Matt Reynolds explains why volume and intensity both matter, but not always at the same time or in the same way. For newer lifters, intensity should usually come first. That means adding weight to the bar, building strength on the main lifts, and learning how to strain productively. Once a lifter has built a real strength base, volume becomes a more useful tool. More hard sets, smart accessory work, myo-reps, and circuits can help build muscle, improve work capacity, and continue progress without simply grinding heavier and heavier weights forever. Matt also explains why "more" is not automatically better. The goal is not maximum volume or maximum intensity. The goal is the minimum effective dose that drives progress while still allowing recovery. PS - Ready to transform your fitness? Learn more: https://barbell-logic.com/matt/ Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Comfort feels good—but it might be the very thing holding you back. In this episode of Mondays with Matt, Matt Reynolds breaks down why voluntary hardship in training is essential for getting stronger, building resilience, and making real progress in the gym and in life. If your workouts have become easy, repetitive, or stagnant, this episode will challenge you to rethink how you approach training—and why choosing hard things on purpose is the key to long-term results. You'll learn why your body only adapts when it's forced to, how progressive overload requires discomfort, and how the discipline you build in the gym carries over into your business, relationships, and everyday life. Matt also shares practical ways to apply voluntary hardship in your workouts—without overcomplicating your program—using the principles of simple, hard, effective training. In this episode, you'll learn: Why comfort is killing your gains What voluntary hardship in training actually means How to apply progressive overload the right way Why consistency beats complexity in programming How training hard prepares you for life's challenges Whether you're just getting started or you've been training for years, this episode will help you refocus on what actually drives strength, muscle, and long-term success. Start choosing hard—and see what happens. PS - Ready to transform your fitness? Learn more: https://barbell-logic.com/matt/ Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Most people think building a home gym requires thousands of dollars and tons of space. It doesn't. In this episode of Mondays with Matt, Matt Reynolds breaks down exactly what you need (and what you don't) to build a simple, effective home gym that delivers real results. If you're overwhelmed by commercial gyms or unsure where to start, this episode will show you how to strip it all down to the essentials—and start getting stronger today. In this episode: The only 4 pieces of equipment you actually need Why barbells outperform machines for strength How to build a home gym on any budget Dozens of exercises you can do with a basic setup Smart upgrades once you've built your foundation PS - Ready to transform your health and nutrition!?: https://barbell-logic.com/experience/ Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Barbell training for beginners is the simplest and most effective way to build strength, muscle, and long-term fitness. In this episode of Mondays with Matt, Matt Reynolds breaks down exactly why barbells outperform machines—especially in your first few years of training. If you've ever felt overwhelmed in the gym or unsure where to start, this episode gives you a clear path forward. Barbells offer unmatched efficiency, scalability, and results by focusing on compound movements, progressive overload, and consistency over time. Matt walks through 13 key reasons barbells work so well, including better return on investment, faster strength gains, improved motor control, and the ability to train for life—not just aesthetics. He also answers listener questions about training with limited equipment, traveling, and dealing with imbalances. Whether you're just getting started or looking to simplify your training, this episode will help you focus on what actually works. PS - Ready to transform your health and nutrition!?: https://barbell-logic.com/experience/ Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Most people think about nutrition in short bursts—getting ready for a vacation, a wedding, or trying to drop a few pounds quickly. But that approach doesn't hold up over time. In this episode of Mondays with Matt, Matt Reynolds breaks down why nutrition for longevity requires a completely different mindset—one focused on healthspan, sustainability, and long-term consistency. This isn't about chasing abs or quick results. It's about building a way of eating that supports your health, strength, and quality of life for decades. Because eventually, your habits catch up with you—and the goal is to make sure they're working in your favor, not against you. Matt walks through the key principles of nutrition for longevity, including how to prioritize your health, track the right metrics, and create a nutrition rhythm you can actually sustain for life. PS - Ready to transform your health and nutrition!?: https://barbell-logic.com/lean Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Diet reboot strategies are essential if you've ever fallen off your nutrition plan and struggled to get back on track. In this episode of Mondays with Matt, Matt Reynolds breaks down exactly how to use a diet reboot to rebuild momentum, improve energy, and create sustainable nutrition habits without starting over from scratch. Life stress, busy schedules, travel, and work demands can all cause your diet to slip. The problem isn't the slip—it's not having a clear, simple plan to recover quickly. Matt explains why the fastest way to get back on track is not a new diet, but a return to the habits and meals that have already worked for you in the past. Matt shares his personal approach to a diet reboot, including how he uses meal planning instead of meal prep, why he prioritizes protein intake, and how he creates simple structure with consistent breakfasts, leftover lunches, and enjoyable dinners. He also explains why focusing on motivation over discipline leads to faster results and how early wins—like improved energy, better sleep, and reduced stress—help build long-term consistency. This episode also covers how training and nutrition work together, why increasing daily activity like walking can accelerate progress, and how to control your environment by removing foods that derail your habits. Matt explains why a diet reboot should not be extreme or restrictive, but instead built around sustainable habits that can turn into long-term routines. If you've been stuck in a cycle of starting over every week, this episode will give you a practical, proven way to reset your nutrition, regain control, and build habits that actually last. For those who want additional structure, accountability, and coaching, Matt also introduces Lean In 12—a 12-week transformation designed to help you lose fat, build muscle, and create sustainable habits through daily feedback and support. Start your diet reboot today and take the first step toward getting back on track. GLP-1 weight loss drugs like Ozempic, semaglutide, and Mounjaro are changing the conversation around obesity and fat loss. In this episode of Mondays with Matt, Matt Reynolds explains how GLP-1 medications actually work, shares his personal experience losing over 50 pounds, and breaks down why these drugs are powerful tools for weight loss when used correctly. But GLP-1 weight loss drugs are not magic. Appetite control can help you eat less, but long-term results still depend on nutrition habits, protein intake, and strength training. Matt explains why people using GLP-1 medications must focus on preserving muscle while losing fat and why diet quality matters even more when appetite drops dramatically. If you're curious about Ozempic, semaglutide, Mounjaro, and other GLP-1 weight loss drugs, this episode will help you understand what they do, w

GLP-1 weight loss drugs like Ozempic, semaglutide, and Mounjaro are changing the conversation around obesity and fat loss. In this episode of Mondays with Matt, Matt Reynolds explains how GLP-1 medications actually work, shares his personal experience losing over 50 pounds, and breaks down why these drugs are powerful tools for weight loss when used correctly. But GLP-1 weight loss drugs are not magic. Appetite control can help you eat less, but long-term results still depend on nutrition habits, protein intake, and strength training. Matt explains why people using GLP-1 medications must focus on preserving muscle while losing fat and why diet quality matters even more when appetite drops dramatically. If you're curious about Ozempic, semaglutide, Mounjaro, and other GLP-1 weight loss drugs, this episode will help you understand what they do, what they don't do, and how nutrition and training habits still determine long-term success. PS - Want help with your training or nutrition? Book a free call with one of our coaches HERE.  Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

If you want to become a coach, the biggest mistake you can make is waiting until you feel ready. In this episode of Mondays with Matt, Matt Reynolds explains why new coaches need to stop waiting for permission to coach and start gaining real experience. Confidence does not come before action. It comes from coaching real people, making mistakes, and learning through repetition. Many aspiring coaches believe they need another certification, more knowledge, or the perfect moment before they begin. But coaching is a skill built through reps. Just like lifting weights, improvement happens through practice. Matt breaks down why hesitation holds new coaches back and why taking action is the fastest way to grow. If you've been lifting consistently and want to help others get stronger, the next step is not more preparation. The next step is coaching someone. In this episode, Matt covers: • Why waiting to "feel ready" keeps coaches stuck • How real coaching confidence is built through experience • What your first coaching sessions should actually look like • Why programming knowledge should not stop you from starting • How to coach friends and family while maintaining authority • When new coaches should begin charging for coaching If you've been preparing for someday, this episode is your reminder that progress begins with action. Stop waiting for permission to coach. Start gaining experience. PS - Check Out Mondays with Matt on YouTube HERE.  Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

If you're a new coach, confidence doesn't come from hype — it comes from competency. In this episode of Mondays with Matt, Matt Reynolds breaks down why the real path to coaching confidence is confidence through competency. Not charisma. Not energy. Not certifications alone. Competence built through education, repetition, and real-world reps. The fitness industry has a low barrier to entry. But the coaches who separate themselves long-term are the ones who pursue mastery relentlessly. Today, with AI, online education, and unlimited access to training knowledge, there has never been a better time to build confidence through competency — if you're willing to do the work. Matt explains how to: Overcome coaching anxiety by accumulating reps Refine your teaching scripts and communication Use education and AI to accelerate learning Develop calm authority on the platform Build real credibility instead of relying on hype If you want to become a better coach — or stop feeling like you're faking it — this episode will show you why confidence through competency is the only sustainable path. Confidence isn't something you manufacture. You earn it. PS - Coaching 101 + Free Month of Coaching Build the foundation and confidence to start coaching real people. For a limited time, get $100 off Coaching 101 plus a free month of Professional Online Strength Coaching. 👉 https://bit.ly/4c0JEmC Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

"Should I become a coach?" In this episode of Mondays with Matt, Matt Reynolds explains what it actually takes to build a strength coaching career — and why loving lifting isn't enough. From obsessive lifter to high school strength coach to gym owner to CEO, Matt breaks down the real path into coaching: reps, pattern recognition, serious training, and service. If you're considering becoming a coach, this episode will help you answer the real question — not "Can I?" but "Am I willing?" In this episode: Why coaching is a skill trade, not a vibe Why you must train seriously to coach Why every coach needs a coach Why reps matter more than readiness How to know if you actually enjoy coaching — not just lifting PS - Check Out Mondays with Matt on YouTube HERE.  Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Most people think strength training changes your body. In this first episode of Mondays with Matt, Matt Reynolds explains how strength training built his life — shaping his discipline, leadership, business decisions, marriage, and character over decades under the barbell. This episode goes beyond workouts and PRs. Matt shares how voluntarily choosing hard things in the gym became the foundation for ownership, long-term thinking, resilience, and focused leadership. From athlete to lifter, to gym owner, to coach, to CEO, Matt breaks down the five lessons strength taught him — and why those lessons matter far beyond the weight room. In this episode, you'll learn: Why the barbell is the first place many people choose hardship on purpose How strength training builds personal responsibility Why consistency beats intensity in training and business How voluntary hardship produces real joy  Why focus under load trains attention for life and leadership If you've ever wondered whether strength training is worth it beyond physical results, this conversation will change how you think about it. PS - Check Out Mondays with Matt on YouTube HERE.  Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

After more than six months away, Matt Reynolds is back, and this feed is evolving. Last August, Matt and Chris stepped away to focus on building their companies — Chris at Surton, Matt at Barbell Logic. Now, Matt returns with a new podcast (which airs live on YouTube). Mondays With Matt becomes a weekly show about strength training, health, leadership, productivity, and building a strong coaching business — all through the lens of a lifter, coach, founder, and CEO. All past Build Your Business episodes remain in the feed. Stay subscribed. PS - Check Out Mondays with Matt on YouTube HERE.  Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

This is a quick update from Matt on the Build Your Business Podcast. It's been a crazy but good year with lots happening—family moves, business growth, and plenty of irons in the fire. Because of that, we're taking a short break until the fall. 👉 Here's what you need to know: We'll be back this fall with brand new episodes. Please stay subscribed so you don't miss the announcement. In the meantime, dig into the archives—there's a ton of valuable content waiting for you. Thank you for listening and for supporting this journey. We're proud of what's already been shared and can't wait to bring you even more when we return. PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX  Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/

Selling without the sleaze isn't just possible—it's the fastest way to build trust, win clients, and grow your business. In this episode of the Build Your Business Podcast, Matt and Chris Reynolds break down a founder-tested approach to sales that replaces pushy tactics with authentic problem-solving. You'll learn how to lead with trust, diagnose real client needs, and close deals without feeling "salesy." If you're a founder, entrepreneur, or business owner, this episode will help you stop pitching, start solving, and build long-term client relationships. Whether you're selling a service, product, or software, selling without the sleaze can become your most powerful competitive advantage. ✅ What You'll Learn Why traditional sales tactics turn prospects off—and what to do instead How selling without the sleaze builds trust before you close The discovery call framework that gets to the root of a client's problems How to reduce friction in your closing process for higher conversions The "land and expand" approach to long-term client relationships ⏰ Timestamps 00:00 – Introduction & 2:40 a.m. founder life story 04:42 – Why bad sales tactics fail 12:02 – Your real job as a founder: solving problems 17:21 – How trust turns leads into long-term clients 23:02 – The discovery call done right 27:30 – Selling without the sleaze in practice 39:05 – Reducing friction from demo to close 45:36 – Playing the long game with clients 51:02 – Favorite sales thinkers and resources 57:26 – Final thoughts & closing 🔖 Hashtags #SellingWithoutTheSleaze #SalesTips #Entrepreneurship #BuildYourBusiness #BusinessGrowth #AuthenticSales #SmallBusinessTips #SalesWithoutPressure #BusinessPodcast #FounderLife PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX  Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/

Why core values matter for founders isn't just a philosophical question—it's a strategic necessity. In this episode of the Build Your Business Podcast, Matt and Chris Reynolds break down how your personal values shape your business, influence hiring, drive decision-making, and define company culture. You'll learn how to discover your real—not aspirational—core values, and how to use them as a compass for long-term success. If you're a founder, entrepreneur, or business owner, this episode will help you lead with integrity, focus, and clarity—especially in chaotic or high-stakes situations. Whether you're just starting your company or leading a mature team, defining your core values is a must. ✅ What You'll Learn Why core values matter for founders (and what happens if you skip them) How to identify your authentic values using practical, repeatable exercises Why core values beat goals when it comes to long-term success How to align your team around a values-driven culture How to use values as a filter for hiring, strategy, and leadership decisions ⏰ Timestamps 00:00 – Intro: From Fear to Freedom 01:10 – Why Core Values Aren't Just Posters 04:26 – The Standard Bearer: A Metaphor for Values 11:04 – Core Value Conflicts & Communication Expectations 17:48 – Listing Attributes: A Self-Awareness Exercise 26:57 – From Attributes to Core Values 34:05 – Use the Tools You Have: Nature, Nurture, & Personality 39:02 – Still Stuck? Try the Sticky Note Exercise 42:25 – Barbell Logic's Core Values: Growth, Connection, Consistency 48:18 – Prioritize Your Core Values for the Year 55:15 – Recap & Practical Implementation 🔖 Hashtags #CoreValues #BuildYourBusiness #StartupLeadership #FounderAdvice #EntrepreneurMindset #BusinessStrategy #TeamCulture #BusinessGrowth #MattReynolds #TurnKeyCoach PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX  Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/

In this episode of the Build Your Business Podcast, Matt and Chris Reynolds unpack what may be the most important skill for any entrepreneur: deep work for founders. They reveal how to build rituals that trigger flow, how to design your day around peak focus hours, and why eliminating distractions is the first step toward real freedom in your business. Whether you're running a growing team or just getting started, this episode delivers the tools to win back your time, focus your mind, and get high-leverage work done. 🧠 What You'll Learn Why deep work is foundational to entrepreneurial success The real cost of multitasking and how to stop doing it How to use the Pomodoro technique to build focus and test anxiety How to build daily rituals that activate a deep work mindset How to identify the "one thing" that moves your business forward ⏱️ Timestamps 🧭 0:00 – Intro: From fear to freedom 📖 1:22 – Deep work for founders: Why time and attention matter most 👓 2:59 – Focus = success: Lessons from Warren Buffett & Bill Gates 📵 5:19 – The #1 source of distraction (and how to silence it) 🧠 7:02 – Multitasking is a myth: Here's what's really happening ⏱️ 15:51 – Pomodoro breakdown: Building focus in 25-minute blocks 📆 18:05 – Matt's and Chris's deep work routines 🧘 38:04 – Scheduled thinking time and finding "the one thing" 💡 50:54 – Wrap-up: Rituals, rhythms, and reclaiming your time 📚 53:19 – Recommended books for deep work mastery 🔖 Hashtags #DeepWorkForFounders #ProductivityTips #EntrepreneurLife #PomodoroTechnique #FounderFocus #BusinessPodcast #TimeManagement #MattReynolds #ChrisReynolds #BuildYourBusiness PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX  Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/

How do you lead your business when everything falls apart? In this episode of Build Your Business, Matt and Chris Reynolds share exactly how to handle business crisis—from late-night tech meltdowns and legal threats to complete operational shutdowns. They dive into real-world examples of how founders can stay calm, lead with confidence, and rally their team when panic sets in. Whether you're facing a crash, lawsuit, or high-stakes customer emergency, this episode gives you a proven playbook for leading under pressure. 🔍 What You'll Learn How to handle business crisis without panic What "wartime CEO mode" looks like in real life How to build and lead a war room team Why staying calm is your most powerful leadership tool How to recover after a business emergency—and build team loyalty ⏱️ Timestamps 0:00 – Intro: When Crap Hits the Fan in Business 1:04 – Real Business Emergencies We've Faced 2:04 – Leading Through Chaos Without Panic 4:55 – The Role of a Wartime CEO 7:32 – Business Meltdowns and Real-World Stories 13:01 – Turning Crisis Into Opportunity 14:28 – Avoiding Panic and Rallying Your Team 21:25 – How to Build a War Room 24:49 – Leadership Lessons from the Crisis 33:15 – What to Prioritize During Emergencies 36:03 – Emotional Leadership: Staying Calm Under Fire 42:56 – Course-Correcting During Chaos 44:53 – Celebrating Wins After Crisis Mode 49:19 – Postmortems, SOPs, and Lessons Learned 57:11 – Getting Back to Normal and Leading the Team 58:44 – Closing Thoughts & What's Next 🔖 Hashtags #HowToHandleBusinessCrisis #WartimeCEO #BusinessLeadership #Entrepreneurship #FounderLife #BusinessPodcast #CrisisManagement #StartupTips #BuildYourBusiness PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/

If your business feels like it's running you—rather than the other way around—this episode is your roadmap out of chaos. Matt and Chris Reynolds break down why systems and SOPs (standard operating procedures) are the foundation of any successful, scalable business. You'll learn how to start with simple wins, avoid common delegation mistakes, and build living systems that adapt and grow with your company. Whether you're a solo founder or leading a growing team, this episode gives you practical tools and mindset shifts to build a business that runs without you—without sacrificing quality or culture. 🔑 What You'll Learn Why systems and SOPs are essential for sustainable growth How to delegate without losing quality or control The biggest mistakes founders make when building processes Why you should never automate before you validate How to reclaim your time using the "profit first for founders" approach ⏱️ Timestamps 0:00 – Introduction: Chaos, SOPs & Super Bowl weekend 1:20 – Strategy vs. Execution: From game plan to playbook 2:45 – What's a system? IKEA manuals, recipes & checklists 5:00 – Founder fallacies: "No one can do it better than me" 9:00 – Essential books: E-Myth, Buy Back Your Time, High Output Management 13:00 – Start with the easiest wins 17:00 – Mapping the client lifecycle 25:00 – 3 company goals for 2025 31:00 – Manual first, automation later 37:00 – Building great executive teams 42:00 – Loom videos, AI transcripts & empowering team ownership 46:00 – Wrapping up: SOPs as a path to freedom 📢 Hashtags #BuildYourBusiness #BusinessSystems #SOPs #Entrepreneurship #ProfitFirst #FounderTips #BusinessGrowth #BuyBackYourTime #SmallBusinessSuccess PS - Coach Smarter,

Discover how to apply Profit First for Founders and finally gain control over your business finances. In this episode of the Build Your Business Podcast, Matt and Chris Reynolds walk you through the exact strategies they've used to move from cash burn to consistent profit—including financial dashboards, lean budgeting, and tactical cost-cutting. Whether you're bootstrapping or scaling, this episode gives you an actionable framework to take the stress out of money management and create a business that pays you first. You'll learn how to reduce fat, stop overspending, and grow your business profitably—starting today. 📘 What You'll Learn Why traditional accounting sets founders up for failure How to implement the Profit First for Founders system The power of sub-accounts and percentage-based allocations Tactics to cut expenses without hurting your business What to do if your business is already in a cash burn How to create calm and clarity with weekly financial check-ins ⏱️ Timestamps 00:00 – Intro & Christmas Reflections 01:03 – Bootstrapping Recap & 2025 Budgeting 01:52 – Why You Must Know Your Numbers 03:09 – Dashboards and Decision-Making 06:04 – Business Accounting 101: Revenue to Net Profit 10:03 – Gross Margin Red Flags and How to Spot Them 12:00 – Why Traditional Accounting Fails Founders 14:49 – Profit First for Founders: Overview and Setup 17:14 – Bank Accounts, Sub-Accounts, and Cash Flow 25:35 – Increasing Profit Percentages Over Time 32:05 – How to Get Lean Without Sacrificing Quality 34:00 – Cost-Cutting Tactics: COGS, Payroll, Opex 40:49 – Negotiating Costs (Without Burning Relationships) 45:32 – The Power of Opex Control 48:10 – Home Office Deductions and Separation of Finances 52:19 – Working from Home and Tax Advantages 54:04 – Using Contractors vs Employees 56:02 – Horror Story: DIY Taxes Gone Wrong 56:49 – Using QuickBooks and Weekly Reviews 59:59 – From Burn to Profit: How They Cut $750K 1:03:00 – Why Profit First Gives You Options 1:04:48 – Ending the Year Strong with Financial Clarity 1:06:14 – The Power of Taking Action Now 🔖 Hashtags #ProfitFirstForFounders #BusinessFinance #SmallBusinessTips #Entrepreneurship #StartupFinance #GetLean #ProfitFirst #FinancialFreedom #FounderTips PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris'

Struggling to get more clients? This episode of the Build Your Business Podcast shows you how using content to build trust and win clients is the most scalable, low-cost marketing strategy for entrepreneurs. Matt and Chris Reynolds break down why your founder story matters more than your brand, and how authenticity, vulnerability, and consistency drive conversions—especially for service-based businesses. Learn how to create high-impact content (even if you're scared to post), which platforms to prioritize (B2B vs. B2C), and how to make the ask without sounding salesy. Whether you're just starting out or trying to grow, this is your roadmap to building real trust that turns into real clients. 📚 What You'll Learn Why people follow founders, not brands How to tell your story in a way that builds connection Which social platforms are right for your business type How to generate endless content from real-life experiences When and how to ask for the sale without being pushy ⏱️ Timestamps 00:00 – Intro: Why Founders Matter More Than Brands 01:53 – The Founder Brand Concept Explained 06:53 – Vulnerability and Storytelling Build Trust 13:30 – B2B vs. B2C: Platform Strategy 20:00 – How to Create Consistent, Relevant Content 26:00 – Content → Trust → Clients 31:55 – Repel the Wrong Clients 36:00 – Long-Form → Short-Form → Conversion Funnel 39:00 – Make the Ask: How & When to Sell 🔖 Hashtags #FounderBrand #ContentMarketing #BuildTrustWinClients #EntrepreneurTips #BusinessPodcast #MarketingStrategy #ClientAcquisition #MattReynolds #ChrisReynolds #BuildYourBusiness PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/

Are you ignoring churn in your business? You might be losing more than you realize. In this episode of the Build Your Business podcast, Matt and Chris Reynolds reveal how churn is the silent killer of growth—especially in service-based and fitness businesses. They share actionable strategies to improve client retention, reduce drop-off, and turn satisfied customers into loyal advocates. If you're tired of constantly hustling for new leads, this episode will help you build a stronger, more sustainable foundation by mastering client experience and tracking what really matters. ✅ What You'll Learn Why churn is more dangerous than a lack of leads The real cost of losing existing clients Simple ways to reduce churn and boost retention Why over-serving beats overselling How to play the long game in business ⏱️ Timestamps 00:00 – Welcome & Weather Banter 04:59 – Understanding Churn in Business 11:46 – The Power of Client Retention 17:50 – Proven Strategies to Reduce Churn 25:53 – How Service Quality Impacts Retention 32:31 – Fixing Product-Market Fit via Churn Signals 38:01 – The Long Game: Outlasting the Competition 🔖 Hashtags #Churn #ClientRetention #BusinessGrowth #FitnessBusiness #EntrepreneurTips #SmallBusinessStrategy #CustomerExperience #MarketingStrategy #TurnKeyCoach #BuildYourBusiness PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/

Customer focus isn't just a buzzword—it's the foundation of long-term business growth. In this episode of the Build Your Business podcast, Matt and Chris Reynolds share real-life stories—from a sudden family relocation to a dangerous carbon monoxide scare—that highlight why putting people first pays off in the business world. Learn how to build trust, create loyal customers, and outmaneuver bigger competitors by focusing on what matters most: service, relationships, and doing the right thing. Whether you're a startup founder, small business owner, or service-based entrepreneur, this episode will show you why customer focus is your most powerful advantage. 🧠 What You'll Learn Why customer focus leads to long-term success How personal stories can reshape your business values The role of trust in setting small businesses apart Why empathy and authenticity are your strongest business assets How to create loyal customers without massive marketing ⏱️ Timestamps 00:00 – Introduction & personal updates 21:01 – The importance of customer focus 25:29 – Great customer service as a differentiator 30:29 – Building trust through care & expertise 35:27 – Doing the right thing—even when it's hard 40:11 – Small business advantage 52:00 – Empathy, authenticity & long-term value 🔖 Hashtags #CustomerFocus #SmallBusinessGrowth #BusinessPodcast #Entrepreneurship #BuildYourBusiness #EmpathyInBusiness #BusinessLeadership #TrustInBusiness #DoTheRightThing #CustomerExperience #BusinessEthics PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/

Is online coaching actually better than in-person coaching? In this episode of the Barbell Logic Coaching Success Series, Matt Reynolds shares why online coaching offers unmatched freedom, better financial efficiency, and stronger client results than traditional in-person sessions. Drawing on decades of experience both in gyms and running TurnKey Coach, Matt breaks down how tech has transformed coaching—and why this model is the future for growth-minded coaches and serious clients alike. Whether you're a burned-out gym owner, a coach looking to scale, or just curious about how online coaching works, this episode will show you how to build a high-impact, scalable business from anywhere in the world. 🧠 What You'll Learn Why online coaching gives both clients and coaches unmatched freedom How online coaching improves consistency and accountability The hidden inefficiencies of traditional in-person coaching How TurnKey Coach automates admin work so coaches can focus on coaching The advantages of asynchronous communication and video feedback How to build scalable systems and transition to a hybrid model ⏱️ Timestamps 00:00 – Introduction: Why Online Coaching Beats In-Person 01:45 – Matt's Background in In-Person Coaching 05:30 – The #1 Benefit of Online Coaching: Freedom 09:00 – How Online Coaching Works for Clients & Coaches 14:22 – Financial Efficiency: Clients Pay Less, Coaches Earn More 18:35 – Real Examples of Clients Staying Consistent While Traveling 24:00 – TurnKey Coach: Features That Make It Work 29:15 – The Power of Video Feedback & Screen Recording 33:50 – The Hybrid Coaching Model: Best of Both Worlds 37:10 – Why Online Coaching Scales (and In-Person Doesn't) 41:22 – Final Thoughts & Call to Action 🔖 Hashtags #OnlineCoaching #FitnessBusiness #CoachingSuccess #BarbellLogic #MattReynolds #TurnKeyCoach #CoachFreedom #InPersonCoaching #FitnessEntrepreneur #HybridCoaching #StrengthCoach #BuildYourBusiness PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/

What makes people trust you in business—and what breaks that trust without you even realizing it? In this episode of Build Your Business, Matt and Chris Reynolds sit down with Andrew Jackson, COO of TurnKey Coach, to unpack The Trust Equation, a framework rooted in real leadership, lean systems, and years of experience. Whether you're leading a team, onboarding clients, or scaling a coaching business, this conversation will show you how to build lasting trust through ability, integrity, and benevolence—and how to recognize when you're missing one. Learn why trust is your most valuable currency in business—and how to earn it, protect it, and repair it when needed. 🔹 What You'll Learn What the Trust Equation really is—and how to use it in your business The three components of trust: ability, integrity, and benevolence Why trust is contextual and must be consistently demonstrated How lean manufacturing principles can strengthen coaching and leadership The difference between AI-generated consistency and real human trust How to lead, hire, and scale with trust at the center Why authenticity, follow-through, and care are non-negotiable in leadership How trust acts as a "bank account" and what builds or drains it ⏱️ Timestamps 00:00 – Introduction to the Podcast and Andrew Jackson 02:52 – Understanding the Trust Equation 05:51 – Andrew's Background in Engineering and Lean Manufacturing 10:11 – The Importance of Trust in Leadership 14:52 – Defining Trust and Its Three Components 19:51 – Building Trust in Business Relationships 23:55 – Applying Lean Manufacturing Principles to Coaching 29:53 – The Evolving Nature of Value and Trust 33:03 – Building Trust Through Relationships 34:49 – The Role of AI in Trust and Integrity 36:59 – The Uncanny Valley of AI Communication 38:19 – Trust in CEO Relationships 39:56 – The Trust Equation in Hiring and Firing 41:50 – The Importance of Ability, Integrity, and Benevolence 45:15 – Trust as a Proxy for Communication 47:52 – Leading by Example in Trust Building 51:45 – The Long-Term Value of Authenticity in Trust 55:37 – The Role of Social Proof in Trust 57:55 – Consistency and Authenticity in Relationships 🔖 Hashtags #TrustEquation #AndrewJackson #BusinessLeadership #BuildYourBusiness #Entrepreneurship #CoachingBusiness #TrustInBusiness #TurnKeyCoach #BusinessRelationships #LeanManufacturing #AbilityIntegrityBenevolence #AIAndTrust #LeadershipDevelopment #Hiring

Firing someone is one of the hardest parts of leadership—but avoiding it can cost your business even more. In this episode of Build Your Business, Matt and Chris Reynolds break down how to fire someone the right way: with clarity, compassion, and professionalism. Whether it's your first time or you're trying to improve your process, you'll learn how to prepare, communicate, and protect both your team and your business. From performance documentation to severance packages and company morale—this is your no-fluff, practical guide to how to fire someone. ✅ What You'll Learn Why most people avoid firing and how it hurts your business How to know when it's time to fire someone What steps to take before you fire someone How to run the actual firing meeting (word-for-word advice) What to say (and what not to say) afterward to your team The role of severance, documentation, and legal considerations Why firing can lead to personal growth and a stronger team How to fire someone with compassion, clarity, and finality ⏱️ Timestamps 00:00 – Intro: Why Firing is So Hard 03:11 – First-Time Firing Stories 05:57 – How to Prepare: Documentation and Clarity 08:56 – Planning the Firing Meeting 11:58 – How to Run the Meeting (Step-by-Step) 15:10 – Aftermath and Supporting the Team 27:25 – Severance and Legal Considerations 34:55 – How to Communicate with the Team 40:13 – Leadership, Culture, and Letting Go 49:45 – Final Reflections on Growth Through Hard Conversations 🔖 Hashtags #HowToFireSomeone #LeadershipTips #Entrepreneurship #SmallBusiness #FiringEmployees #TeamManagement #BuildYourBusiness #BusinessGrowth #HRLeadership #WorkplaceCulture #MattReynolds #ChrisReynolds #DifficultConversations #Delegation #TurnKeyCoach PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/

📄 Are you stuck doing everything yourself because no one else can do it "right"? In this episode of Build Your Business, Matt and Chris Reynolds break down why perfectionists struggle with delegation—and how to fix it. Learn how to build trust, communicate expectations clearly, and use systems that protect your standards without burning you out. Discover the delegation ladder, learn how to turn team members into owners, and finally free yourself up to focus on what truly matters. 🔑 What You'll Learn Why perfectionists struggle to delegate without micromanaging How to use the delegation ladder to build trust and ownership The real cost of holding on to tasks that someone else could do How to prioritize what truly matters as a business owner Why SOPs alone aren't enough—and what real training looks like How to fix failed delegation without giving up your standards ⏱️ Timestamps 00:00 – Introduction and personal stories of over-control 02:07 – Why perfectionists struggle to delegate 04:45 – The real cost of not delegating 07:50 – How to delegate outcomes (not just tasks) 10:24 – The Delegation Ladder: 5 levels of trust 15:58 – SOPs + hands-on training = real delegation 20:45 – Letting go without lowering your standards 24:23 – When delegation fails (and how to recover) 28:08 – Shifting from doer to leader 30:15 – Challenge: What are you still clinging to? 📌 Hashtags #Delegation #BusinessLeadership #EntrepreneurTips #PerfectionismInBusiness #TrustYourTeam #SOP #BuildYourBusiness #LeadershipDevelopment #DelegationLadder #FounderMindset PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/

As a business owner, it's easy to push off the things that really matter—your family, your health, your strategic thinking—because they're not screaming for attention. But eventually, they will become urgent. In this episode, Matt Reynolds shares how he cleared his schedule, tackled long-neglected priorities, and rediscovered what it means to lead and live intentionally. Whether you're buried in to-do lists or just feeling disconnected from what matters most, this episode is your wake-up call to pause, refocus, and build a business that aligns with your deepest values. 🔑 What You'll Learn Why the "important but not urgent" list becomes your biggest liability How to recognize when it's time to clear your calendar Practical strategies for regaining focus and presence What happens when family, fitness, and leadership all become urgent Why productivity without purpose leads to burnout ⏱️ Timestamps 00:00 – Intro: The reality of missed interviews & Matt's vacation 01:20 – The urgent vs. important matrix 03:00 – Clearing the calendar to focus on neglected priorities 06:48 – When family life becomes urgent 10:05 – Recovering physical health and routines 13:33 – Lessons from undoing urgency and regaining balance 16:20 – The mental burden of unfinished tasks 18:15 – Fitness as a feedback loop for urgency 20:10 – How to prepare for rest without guilt 22:44 – The power of clearing space to be fully present 24:50 – Final encouragement: call a stop, get back in alignment 📌 Hashtags #BuildYourBusiness #EntrepreneurLife #UrgentVsImportant #UndoingUrgency #FamilyFirst #BusinessStrategy #WorkLifeRhythm #ClearYourSchedule #CEOFocus #RyanMattReynolds PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/

In this episode, Matt Reynolds shares why learning to take some time off might be the smartest thing you do as a business owner. He unpacks how intentional rest can increase creativity, sharpen your strategic thinking, and actually improve your output as a leader. Whether it's a simple weekend away or a longer retreat, Matt offers practical steps for building time off into your business model—without losing momentum. 🔑 What You'll Learn: Why "always grinding" is a dangerous myth for entrepreneurs What taking some time off really looks like when you're still running a business How rest unlocks creativity and long-term strategic clarity How to make time off affordable—and why it doesn't require a luxury trip Ways to build a business (like online coaching) that allows time off without lost revenue 🧠 Key Takeaways: Time off isn't a luxury—it's leadership fuel The second half of rest often produces your best business ideas You can design a work rhythm that includes refreshment It's not about escaping work—it's about restoring your capacity to lead 00:00 – Intro: Why this episode is especially relevant now 00:44 – The "rise and grind" myth debunked 02:15 – What taking time off really looks like for a CEO 04:50 – Structuring your perfect day while away 07:05 – Training, spa time, and managing light work on the road 09:38 – How stepping back opens space for creativity 12:01 – You don't need luxury to feel refreshed 14:25 – The freedom of online coaching while traveling 16:08 – Returning from time off with clarity and momentum 18:15 – Final thoughts: Make time off part of your business strategy #TakeSomeTimeOff #EntrepreneurLife #CEOAdvice #RestAndRecharge #TimeOffForLeaders #BusinessOwnerMindset #CreativeRest #TurnKeyCoach #MattReynolds #BuildYourBusiness PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds

How do you know when it's time to pivot—and how do you pivot without blowing everything up?  🚀Matt and Chris Reynolds break down real-world strategies for spotting opportunity, adapting to market shifts, and making founder pivots that fuel real business growth. Whether you're navigating slow sales, customer churn, or big market changes (like AI!), this episode will give you the mindset and tactical advice to pivot smart—not desperate.   🔑 What You'll Learn: Why pivoting for growth is essential for founders How Matt shifted from local gyms to global online coaching How Chris spotted a massive tech opportunity in the insurance world Key signals that it's time to pivot (and when it's not) How to manage pivots with your team without losing momentum Why customer happiness and cash flow are your pivot safety nets How to avoid shiny object syndrome when new ideas pop up 💬 Favorite Soundbites: "You need to get paid, don't get paid nothing." "Nobody knows what they're doing in a brand-new business." "You have infinite pivots when you have positive cash flow." 👉 Chapters: 00:00 — Intro: Business Challenges and Growth 02:50 — Why Pivoting Matters for Founders 05:52 — Real Stories: Pivoting Across Industries 12:03 — Building Trust and Relationships in New Markets 18:06 — Recognizing Trends and Opportunities 23:10 — Customer Happiness and Market Feedback 32:47 — How to Fund New Pivots with Existing Revenue 38:09 — The Founder Mindset: Grit, Timing, Adaptability 44:00 — Closing Thoughts: Infinite Pivots and Growth   🔥 If you enjoyed this episode: Leave us a 5-star review on Apple Podcasts Like, subscribe, and comment if you're watching on YouTube Share with a founder or entrepreneur who needs a pivot mindset! #founders #businessgrowth #entrepreneurship #pivot #buildyourbusiness #leadership #startupstrategy PS - Coach Smarter, E

In this episode of Build Your Business: From Fear to Freedom, Matt Reynolds and Chris Reynolds dive deep into the powerful benefits of embracing remote work—and why they'll never return to a traditional office setup. From unlocking personal freedom to building high-performing teams across time zones, remote work isn't just a lifestyle change—it's a business advantage. You'll discover how embracing remote work helps founders: Hire top talent globally without geographic limits Focus on output over hours clocked Build intentional systems using tools like Basecamp and Slack Avoid burnout by setting clear boundaries in a digital workspace Turn time zones into a 24-hour productivity engine Matt and Chris share hard-won lessons from running successful remote businesses, offering practical advice on hiring, communication, KPIs, and time management. Whether you're going remote for the first time or optimizing an existing setup, this episode is your blueprint for building a flexible, high-performance company—without sacrificing structure or results. Key Topics Covered: Why freedom—not just flexibility—is the biggest win of remote work How to hire A-players who thrive without constant oversight Managing across time zones without losing momentum Avoiding digital burnout through intentional boundaries Systems and structures that make remote teams thrive If you're ready to stop commuting, ditch micromanagement, and build a remote-first company designed for the future, embracing remote work might be the smartest move you make. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Quiet reflection might be the most powerful leadership tool you're not using. In this episode of Build Your Business, Matt and Chris explore how "thinking time" fuels strategic clarity, innovation, and sustainable leadership. Unlocking Founder Potential Starts with Thinking Time Intentional solitude creates space to lead, not just operate. Thinking time is a discipline, not downtime. Founders need room to dream, plan, and zoom out. Schedule it before the urgent tasks fill your day. Triggers and Tools That Spark Breakthroughs Useful input becomes powerful when paired with stillness. Find inspiration in fiction, founder podcasts, or tech trends. Pause when something resonates—that's where insight lives. Reflection is what transforms input into action. From Reflection to Execution Ideas are only valuable when they reach the team. Capture insights in writing before sharing. Use frameworks like the six-page memo to refine your thinking. Thoughtful communication avoids misalignment and confusion. Communicating Ideas with Clarity Even great ideas can fail if they're poorly delivered. Edit lightly, but keep your voice. Watch your timing and tone when introducing change. Alignment beats intensity every time. Create Space to Lead Thinking time isn't optional—it's how you stay visionary. Make it a habit: walks, drives, early mornings. Protect this space as part of your leadership rhythm. Let clarity guide your communication and execution. #FounderFocus #StrategicLeadership #ThinkingTime #BuildYourBusiness See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feeling like you're carrying the entire business on your shoulders? You're not alone. In this vulnerable episode of Build Your Business, Matt and Chris talk openly about the emotional weight of being a founder—and how to break free from the loop of overwork, anxiety, and isolation. 1. What Founder Isolation Really Feels Like More than being alone—it's about being emotionally and mentally disconnected. Matt and Chris are in the thick of it and share their honest experiences. Hustle culture doesn't stop unless you make it stop. Isolation threatens more than just your business—it impacts your life. 2. The Anxiety of Unfinished Work and Endless Urgency You know what needs to be done—but you can't get to it. The constant "cloud" of to-dos creates a vicious mental loop. More work leads to more stress, which leads to more disconnection. Identifying and disrupting this cycle is essential. 3. The Bottleneck Syndrome When the founder is the only decision-maker, everything slows down. Delegation is hard, but necessary for growth and sanity. Admit where you're overwhelmed—then ask your team to help. Ownership creates relief and opportunity. 4. The Personal Costs of Isolation When work is everything, everything else suffers. Matt and Chris discuss how overwork has affected their families, faith, and fitness. Rediscover the parts of life that refuel you. Make space for relationships outside your business. 5. Boundaries, Not Burnout The antidote to overwork isn't quitting—it's creating boundaries. Cut off the workday at a set time. Protect your time and energy like you protect your business. Sustainable leadership is human leadership. #MentalHealthForEntrepreneurs #LeadershipBurnout #BuildYourBusiness See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sales doesn't have to feel sleazy or scripted. In this episode of Build Your Business, Matt and Chris Reynolds explore how to master the art of sales by being authentic, problem-focused, and client-centered. The Power of Authenticity in Sales The best salespeople lead with honesty and care. Build trust through real, meaningful conversations. Focus on long-term relationships, not just transactions. Prioritize the client's success over your own agenda. Create space for clients to feel seen and supported. Problem Solving: The Core of Sales Conversations True selling is about solving, not pitching. Understand the client's pain points before suggesting a solution. Use listening as your most powerful sales tool. Present your product or service as a response to real needs. Build credibility by focusing on outcomes, not features. Mastering the Discovery Call A great discovery call sets the tone for the entire relationship. Come prepared to ask smart, thoughtful questions. Let the client do most of the talking. Follow up to uncover deeper needs and context. Help clients arrive at the solution—don't just pitch it. #SalesTips #BusinessGrowth #BuildYourBusiness See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hiring your first employee is one of the biggest decisions you'll make as a business owner. In this episode of Build Your Business, Matt and Chris Reynolds explore everything you need to know before making that first hire—from financial readiness to ensuring a strong cultural fit. Are You Ready to Hire Your First Employee? Hiring too soon—or without the right systems in place—can do more harm than good. Matt and Chris explain: Why you should have 6 months of payroll saved   How to identify tasks you should delegate   The importance of onboarding systems and SOPs   Why time commitment—not just financial readiness—matters   Financial Readiness: Are You Prepared to Pay Your First Employee? Hiring involves more than just writing a paycheck. Understand the full cost: salary, taxes, benefits, admin expenses   Model how hiring affects your financial forecasts   Have a cushion for months when the hire isn't yet generating ROI   Avoid financial stress by staying prepared   Hiring for Skills and Cultural Fit It's not just what they do—it's how they work with you. Hire for skills and shared values   Be clear on the role and expected outcomes   Weigh the pros and cons of hiring someone you already know   Focus on long-term compatibility, especially in small teams #Entrepreneurship #HiringTips #BuildYourBusiness PS -  Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Master advanced AI tools to drive business growth, automate workflows, and gain a competitive edge. This episode explores the AI landscape beyond ChatGPT, highlighting cutting-edge tools like Claude, Cursor, and others that entrepreneurs can use to enhance decision-making, streamline operations, and unlock new opportunities. The AI Landscape: A Primer for Business Owners Beyond ChatGPT, there's an entire ecosystem of AI tools designed to enhance business efficiency and innovation. Featured AI tools: Claude – A versatile AI for managing complex projects and integrating knowledge. Cursor – A powerful coding assistant for developers and data analysts. Other AI solutions – Automating research, optimizing workflows, and more. Why it matters: AI-driven automation frees up time for strategic work. Smarter decision-making through data-driven insights. Increased efficiency in everyday business operations. Mastering AI for Business Growth: Implementation & Ethics Integrating AI effectively requires the right approach and ethical considerations. Practical steps for AI adoption: Prompting techniques to improve AI responses. Seamless AI integration into daily operations. Optimizing AI workflows to maximize efficiency. Ethical considerations: Addressing bias and fairness in AI-generated content. Safeguarding data privacy and security. Ensuring transparency and accountability in AI decision-making. The Future of AI for Business: What's Next? AI is shaping the future of work—businesses that embrace it will thrive. Trends to watch: AI-driven automation and predictive analytics. Hyper-personalization in marketing and customer experiences. The evolving role of AI in shaping business strategy and leadership. PS -  Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI is revolutionizing the way entrepreneurs make decisions, solve complex problems, and streamline business operations. Whether you're looking to enhance productivity, gain deep insights, or automate critical processes, AI can be your most powerful tool. In this episode, we explore the best AI-driven strategies and tools that every entrepreneur should leverage to stay ahead in an increasingly competitive landscape. What You'll Learn in This Episode: How AI can act as your personal decision-making assistant The best AI tools for analyzing data and troubleshooting business challenges How AI streamlines operations, automates workflows, and saves time Using AI for deep research to uncover insights faster How to build an AI-powered "brain trust" to expand your knowledge base The evolving role of AI in business and how to stay ahead of future trends AI as Your Entrepreneurial Decision Support System Entrepreneurs are constantly faced with tough decisions—hiring the right people, managing finances, responding to market changes, and more. AI can significantly improve the decision-making process by providing real-time data analysis, identifying trends, and offering predictive insights. AI as a problem-solving tool – Whether diagnosing an issue with your product, optimizing supply chains, or refining customer service strategies, AI can help identify solutions quickly. Financial decision-making – AI tools can analyze revenue, expenses, and industry trends to help entrepreneurs make informed financial choices. AI as a business mentor – Entrepreneurs can customize AI prompts to simulate conversations with experts in various industries, allowing them to receive specialized advice. Building a personal 'AI Brain Trust' – By leveraging different AI models for different needs, entrepreneurs can create a system of AI-driven advisors that provide insights across multiple business areas. Streamlining Operations & Conducting Deep Research with AI AI-driven automation is transforming how businesses handle repetitive tasks and access critical information. With the right AI tools, entrepreneurs can: Enhance customer service – AI-powered chatbots and virtual assistants can handle inquiries, freeing up time for high-value interactions. Conduct in-depth market research – AI can sift through massive amounts of data, providing insights into customer behavior, competitor strategies, and industry trends. Create structured knowledge bases – AI-powered tools like ChatGPT and Claude can synthesize information into easy-to-use guides, making knowledge more accessible. Increase productivity – From automating email responses to summarizing lengthy reports, AI reduces the time spent on manual tasks. Navigating the Future of Business with AI Tools The AI revolution is accelerati

How AI is Transforming Work and Productivity AI is reshaping the business landscape, helping organizations work faster, smarter, and more efficiently. In this episode, we explore how AI-powered tools can streamline workflows, automate repetitive tasks, and free up valuable time for strategic growth. Whether you're an entrepreneur, executive, or team leader, understanding how to implement AI in your business is critical for staying ahead in today's competitive environment. What You'll Learn in This Episode: The shift from manual processes to AI automation The most effective AI tools for task management, data analysis, and communication How AI helps identify bottlenecks and optimize workflows Preparing your workforce for collaborative AI integration The impact of AI on job roles and skill development How AI drives innovation and business success AI and the Future of Productivity The role of AI in business is growing rapidly. We break down: How AI eliminates inefficiencies and enhances decision-making The power of automation in improving accuracy and speed Key AI applications in marketing, operations, and customer service Why AI fosters continuous learning and business optimization Preparing for the AI-Powered Workforce As AI reshapes industries, businesses must evolve. This episode covers: How to equip employees with AI literacy and training The balance between human intelligence and AI-driven automation Why AI is a tool for augmentation, not replacement The evolving job roles and skills needed in an AI-driven economy AI as a Catalyst for Long-Term Business Success AI isn't just about productivity—it's a game-changer for innovation and growth. We'll discuss: Creating an AI strategy aligned with long-term business goals How AI helps businesses anticipate market trends and customer behavior The importance of ethical AI adoption and responsible implementation Why adaptability and continuous learning are key to AI success AI is not the future—it's the present. Businesses that adopt AI effectively will stay competitive, increase efficiency, and unlock new opportunities for growth. Press play now to learn how AI can transform the way you work. PS -  Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at <a href= "https://art19.com/privacy#do-not-sell-my-info

Stop Guessing—Start Growing with a GAMEplan Too many businesses struggle with vague strategies and inconsistent execution. This episode introduces the GAMEplan—a simple but powerful framework to help you set clear goals, take meaningful actions, track key metrics, and execute with precision. The GAMEplan makes strategic planning practical and effective, helping entrepreneurs, business owners, and leaders cut through the noise and focus on real results. What You'll Learn in This Episode: How the GAMEplan simplifies traditional goal-setting frameworks like OKRs The power of clear, focused goals that align with business success Strategies for tracking progress with the right metrics How to create a culture of accountability and flawless execution Applying the GAMEplan to marketing and sales for exponential growth Leveraging AI, content, and referrals to build your audience and convert leads Why continuous optimization is key to long-term business success Marketing & Sales: Aligning Strategy for Maximum Impact A strong GAMEplan is essential for growth—especially in marketing and sales. We'll dive into how to: Define clear marketing goals, such as doubling reach, leads, and conversions Create high-quality content that builds trust and authority Leverage LinkedIn, YouTube, and other platforms to connect with your audience Optimize your sales pipeline to convert leads into loyal customers Use AI tools and referral programs to scale your efforts efficiently Long-Term Success: Execution & Optimization The GAMEplan isn't a set-it-and-forget-it system—it's a dynamic approach to business growth and optimization. We'll discuss: How to analyze and refine your strategy based on real-time data Techniques for boosting customer retention and repeat business Aligning all departments under a unified, results-oriented GAMEplan No more spinning your wheels. It's time to get clear, strategic, and results-driven in your business. Press play now to start building your GAMEplan for success. PS -  Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Every business owner will encounter unpredictable challenges—from market downturns and PR issues to unexpected crises that test leadership and resilience. The key to navigating uncertainty is effective crisis management. In this episode, we explore the mindset, communication strategies, and decision-making skills necessary to lead a business through high-pressure situations. Learn how to stay composed, guide your team, and make critical decisions when the stakes are high. What You'll Learn in This Episode: The Role of Leadership in Crisis: Why your response sets the tone for your entire business How to Stay Focused Under Pressure: Leading with confidence, cutting through distractions, and making strategic decisions Communication During Crisis: Keeping your team aligned, preventing misinformation, and building trust Managing Team Dynamics in High-Stress Situations: How to strengthen collaboration and empower employees to solve problems The Importance of Crisis Recovery: Conducting post-crisis evaluations, applying lessons learned, and reinforcing business resilience Crises don't just test leadership—they reveal its strength. This episode provides the framework for turning challenges into opportunities and ensuring your business not only survives but thrives. If you find this episode valuable, leave a review and share it with other business owners who can benefit from these insights. PS -  Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When business gives you lemons, make lemonade.  This week, Matt was sick and Chris was dealing with a technical emergency. Matt and Chris are real-life business owners, and sometimes crises happen.  We'll be back with you next week with another long podcast, but we thank you for your listenership. We're excited to grow this podcast into something great, even despite weeks like this.  PS -  Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you a business owner feeling overwhelmed by the daily chaos? Do you dream of scaling your business but feel stuck in the weeds? In this episode of Build Your Business, we dive deep into the power of systems and Standard Operating Procedures (SOPs) to transform your business from a chaotic mess to a well-oiled machine.  From Chaos to Control - The Power of Systems in Business Even the simplest tasks deserve a documented process and how building these foundational systems can unlock unprecedented growth. Learn how trusting your team and strategically planning for the future are crucial for scaling. We also touch on the client lifecycle and the importance of customer experience. Building Your Business Foundation: SOPs, Teamwork, and Strategic Growth Learn practical steps to create effective SOPs, starting small. Understand why trusting your team and delegating are essential for your focus on strategic initiatives. Explore why documenting systems is crucial for scaling and efficiency. Discover why founders struggle to let go and the importance of setting a high quality bar. Learn about strategic planning for growth, including the CMO's role in acquisitions. Scaling for Success: Customer Experience, Feedback Loops, and Continuous Improvement Learn how to focus on customer experience through well-defined systems. Explore the importance of internal experience in product development and the power of feedback loops for continuous improvement. Discover why manual processes should precede automation. Understand why SOPs are living documents that evolve. Explore the role of technology in creating and managing SOPs. Learn how fostering ownership among employees builds accountability. Understand the CEO's evolving role as the company grows. PS -  Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Conquer distractions, unlock focus, and discover the transformative power of deep work for business owners and entrepreneurs. Learn practical strategies to cultivate focus, eliminate distractions, and build effective routines for maximizing productivity and achieving sustainable success. This is a must-listen for anyone drowning in urgency, struggling to complete their to do lists and achieve their goals, and looking to unlock their full potential. Learn Deep Work Strategies for Business Success The Importance of Deep Work in Business Ownership: Discover why deep, focused work is essential for achieving significant results and outpacing the competition. Matt and Chris explain how prioritizing high-quality work over busywork can lead to exponential growth. Conquering Distractions: Learn actionable techniques to minimize interruptions and create an environment conducive to deep concentration. They discuss the myth of multitasking and emphasize the power of single-tasking for enhanced productivity. Building a Daily Routine for Productivity: Explore the crucial role of a structured daily routine in supporting deep work. Matt and Chris share tips for designing a schedule that optimizes your energy levels and maximizes your focus time. Time Management & Energy Management: Understand the connection between effective time management and energy management. Learn how to identify your peak performance times and schedule your most demanding tasks accordingly. The Power of Intentional Work: Discover the importance of approaching your work with intention. Learn how to prioritize tasks, avoid reactive work, and focus on activities that truly move the needle. Scheduled Thinking & Brain Dumps: Explore the benefits of incorporating scheduled thinking time into your routine. Matt and Chris discuss how brain dumps can clear mental clutter and facilitate smoother transitions between tasks. Deep Work vs. Reactive Work: Learn to differentiate between deep, focused work and reactive task management. Understand when to prioritize deep work and when to address urgent but less impactful tasks. Team Collaboration in High-Pressure Situations: Discover how deep work principles can be applied within a team setting, especially during high-pressure situations. Learn how to balance individual focus with collaborative efforts. The Value of Short Sprints of Intense Focus: Explore the power of short bursts of intense concentration (like the Pomodoro Technique) for achieving significant progress. Building Momentum Through Small Tasks: Learn how to leverage small wins to build momentum and maintain motivation. Continuous Improvement: Matt and Chris emphasize the importance of regularly reviewing and adjusting your work routines to ensure ongoing effectiveness. Apply These Deep Work Strategies for Business Success Today Start implementing these deep work strategies NOW. Identify one ac

Time is your most precious resource. You can make more money and you can work harder, but you cannot make more time. We all have 24 hours in a day and we all have a finite amount of days to live (we will die). Make the most of your time, and learn how to leverage effort and money to open up as much time as possible in your life.  Time Is Your Most Precious Resource: Can't Create More You have three resources you can pull from: time, money, energy.  You should work hard. This is a must as an entrepreneur. Do the work.  If you are young or poor (and often they go together) you will have to spend more time doing things for yourself.  As you grow older and more experienced, hopefully you have made more money. You need to buy back your time, using money to free up time.  This means paying for others to take care of urgent, non-important tasks, both high skill or low skill. This helps you avoid drowning in urgency.  Time is Your Most Precious Resource: MED for Maximum Impact You need to consider the likely impact on the business and likely investment of resources. Rate each on a scale of 1-5.  If there are low resource, high impact actions you can take, these are no brainers. Do them. Now.  High resource, low impact actions you should avoid.  The harder choices are the high resource, high impact or low resource, low impact actions.  Where many owners may not think clearly here is with sunken costs. Oftentimes, certain clients suck energy, time, and money out of your business but put little money into the business. Fire these people. Hire more clients like your best clients that take the lowest number of resources.  Time is your most precious resource. Leverage it and other resources intelligently for the maximum impact on your business.    #BusinessGrowth #CoachingTips #ClientSuccess   PS -  Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When Work is Your Passion, Work Feels Like Play You spend a lot of life at work. If you're an entrepreneur, unless you plan to fail, you will spend more than most people at it.  Don't do something you hate. Don't blindly do something you think you love.  As you practice something, you tend to love it over time. You will not know unless you expose yourself to different things and pursue them with some real effort.  What it Takes to Succeed: Be An Outlier Most businesses fail. If you do what everyone else is doing, you will get the same results.  Working hard and intelligently at something over time will set you apart.  Remember you're not a technician as an owner. You need to understand your field, read, expose yourself to new ideas, think about where your business needs to go, and call up customers and prospects and learn about their pain points.  When work is your passion, work feels like play.  How to Make Work Fun Learn to love what you do. Engage deeply with problems and the pain points. See these as the primary things you were put on earth to solve.  Become the world's leading expert in something. Truly master something - become excellent in this thing.  Pair things you already love with this, for example coffee, walking, traveling, etc.  We often think work is worse than it is. It is not pleasurable every moment. But lean into the challenges and truly embrace the pursuit.  When work is your passion, work feels like play.  PS -  Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Core values serve as guiding principles that help individuals and organizations make decisions aligned with their highest ideals. They are incredibly important, and should not be posted on the wall and forgotten, but known by all and followed by all. Core values must be reflected in the company culture, hiring process, and leadership.  Why Core Values Matter: Core values define the highest ideals for yourself to act. They serve as guidelines for goals, actions, and other decisions.  These will drive actions. They will provide a standard to guide hard decisions.  Core values should align with who you are and what you believe in. Don't create core values that you can't live up to.  These need to be reflected in your company culture. They cannot be posted on the wall but known by no one. You cannot ignore them. If someone is exposed to your business, will they say that your core values are reflected in their interaction with your company.  How to Identify Your Core Values Even if you do not know your core values, you have them.  Identify attributes that you find attractive or motivational (or, find features that bother you). You might also think about your legacy and how you want to be seen. If you have someone who can speak honestly to you, you could see how they see you now.  You might think about things you regularly do or need to do and post them up quickly on a wall. Start to group these activities. You can begin to see values that you follow.  Once identified, you should prioritize them. Once you have your core values identified and prioritized, you can begin to develop your GAMEplan, which will move you from where you or your company are now to where you want to go.  PS -  Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Be a person of action and officially start your business today with these easy steps:  File articles of organization Obtain an EIN Open a business bank account Starting a Business: 3 Steps to Do Today Matt and Chris Reynolds discuss the essential steps to starting a business, emphasizing the importance of taking action and not just acquiring knowledge. They outline the three primary steps to officially start a business:  Filing articles of organization Obtaining an EIN Opening a business bank account The conversation also covers the significance of choosing a business name, managing finances, and the tax advantages of being a business owner. The hosts encourage listeners to take immediate action and set goals for their business in the new year. Be a person of action, open your business today! PS -  Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Starting a business feels risky, overwhelming, and downright scary—but it doesn't have to be. In this episode of the *Build Your Business Podcast*, brothers Matt and Chris Reynolds draw on nearly 40 years of combined experience to reveal how they went from fear to freedom in their entrepreneurial journeys.  Discover practical steps to balance your day job while building your dream business. Learn why "safe" jobs aren't as secure as they seem, how to assess real risk, and the secret to setting yourself up for success—even before you quit your 9-to-5.  Hear Matt's story of turning a passion for lifting into a thriving gym business and Chris's transition from a secure tech career to building software companies from scratch. Packed with personal stories, actionable advice, and inspiration, this episode is your roadmap to overcoming fear and taking control of your future.  If you've ever wondered, "Is it worth it to start my own business?"—this episode will give you the confidence to make the leap.  PS -  Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.