TWiB: Pursuit Launches A New DTC Program - P.Club, Jason Callori Launches Drum Key Spirits, Evan Williams Derby Festival Single Barrel

It's This Week in Bourbon for February 21st, 2025. Pursuit launches its DTS program P.Club, Jason Callori launches Drum Key Spirits, and Evan Williams will release a Kentucky Derby Festival Single Barrel. Show Notes: Pursuit Spirits launches P.Club, a customizable whiskey subscription with exclusive releases Frey Ranch partners with the University of Kentucky’s Estate Whiskey Alliance for sustainability Barrel King collaborates with Mash & Drum’s Jason Callori to launch Drum Key Spirits Brother’s Bond Bourbon secures $7.5M in funding to expand in the U.S. and international markets Trump and Modi agree to lower India’s tariffs on Bourbon from 150% to 100% Yellowstone Bourbon surpasses $1M in donations to National Parks Conservation Association Pappy Van Winkle barrel auction skyrockets to $3.1M before bidding restrictions imposed Evan Williams releases 2025 Kentucky Derby Festival bottle with commemorative Pegasus Pin Frey Ranch debuts 100% Barley Whiskey as part of its Single Grain Series at 110 proof A. Smith Bowman Cask Strength Bourbon returns at 139.7 proof, available via lottery Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices