494 - The Hard Truth About Sweet Mash with Bryan Smith of Hard Truth

You want to hear about sweet mash whiskey? Well, this is the episode for you. We first got introduced to Hard Truth a few years ago and when we tried their rye, we were floored. It only took a small amount of time for many others to find out and now Hard Truth has become a recognizable name in the world of crafy whiskey. Their Master Distiller, Bryan Smith, joins the show to talk about their beginnings and how a conversation with Shane and Pat from Wilderness Trail put them on a path to be known as the purveyors of sweet mash rye whiskey. Show Notes: The Story of Hard Truth Distilling The Sweet Mash Technique Visitor Experience and Brand Growth Diversifying the Product Portfolio Navigating Market Confusion in Whiskey Branding The Origin of the Hard Truth Name Balancing Tradition and Innovation The Importance of Authenticity in Whiskey Challenges of Distribution and Market Penetration The Role of the Master Distiller Future Trends and Market Positioning in Whiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices