241 - Celebrities in Bourbon and the Current State of the Secondary on Bourbon Community Roundtable #41

On this episode, we touch on three topics. First, we look at how bourbon producers can reach new consumers. Then we take on the new celebrity craze. Over the past year, there have been about half a dozen music artists and TV personalities that have come out with bourbons. While we don’t see this trend stopping, we ask ourselves if this is good for bourbon as a whole. Lastly, we examine the current state of the secondary market. It’s a group consensus that we all miss it, but how has it affected value, store pricing, and distributor allocation? Show Notes: This week’s Above the Char with Fred Minnick talks about celebrity whiskey. How do bourbon producers reach new customers? What about new label designs? What do you think about celebrities getting into bourbon? Are celebrities helping or hurting bourbon? Let's discuss the current state of the secondary market. Learn more about your ad choices. Visit megaphone.fm/adchoices