About this episode
Anyone who has taken a photo of their plate in a restaurant knows how hard it is to make food look good on camera. An industry is dedicated to advertising food products on TV, online and in print. What does it take to make a burger look delicious, desirable and realistic? And, most importantly, is any of the food in adverts real? In this programme, Ruth Alexander meets a food stylist, a food photographer, and a director of food commercials, who share their industry’s tips and tricks. She’s joined by stylist Claire Ferrandi Smythe in Johannesburg, South Africa, photographer Sue Atkinson in London, United Kingdom and food commercials director Steve Giralt in New York, United States, who has made a name for himself with flying food and robots. If you would like to get in touch with the show, please email: thefoodchain@bbc.co.uk Presented by Ruth Alexander. Produced by Beatrice Pickup. (Image: A hand lifting a slice from a pizza with cheese, peppers, mushrooms and meat. Credit: Getty Images/BBC)