Marketing vs. Branding: Mastering Your Online Presence | Bob McIntosh

In this episode, I welcome digital marketing expert Bob McIntosh to discuss the critical components of building a strong online presence for real estate investors. Bob shares his insights on the differences between marketing and branding, emphasizing the importance of a professional website and effective follow-up systems. He highlights the necessity of maintaining consistency on social media and the value of personal branding in establishing trust and credibility. The discussion covers practical strategies for leveraging various digital marketing tools, the impact of quality online engagement, and adapting to current market challenges. Bob's advice provides a comprehensive guide for real estate professionals looking to enhance their digital footprint and drive business growth. --- Connect with Bob! Instagram - @thebobmcintosh Digital Marketing Website - https://go3dc.com/tsof --- BIG THANK YOU to 10x TV for sponsoring this week's episode. "Use TV Commercials to reach 10X More people, 10X Faster and 10X Easier, with 10X More Credibility." To learn more, go to https://10xtv.co --- The #1 training and coaching system to launch, grow, and scale your investing business! 𝐋𝐞𝐚𝐫𝐧𝐌𝐨𝐫𝐞: http://www.thescienceofflipping.com Turn cold real estate leads into engaged motivated sellers on auto-pilot using the power of A.I! 𝐋𝐞𝐚𝐫𝐧𝐌𝐨𝐫𝐞: https://www.rocketly.ai/ Have a question? Ask me anything at https://www.askjustin.ai/ 𝐀𝐛𝐨𝐮𝐭𝐉𝐮𝐬𝐭𝐢𝐧: After graduating from UCLA in 2003 with an English degree, Justin went directly into business for himself. He has never had a W-2 job. In 2005 he got into real estate by co-founding a brokerage in the Northern California area. Quickly he realized that being a realtor was not for him. In 2007 he got into real estate investing full time. 16 years later, Justin has flipped well over 2600 properties, accumulated millions in rental properties, and is an active investor to this day. His success in real estate led him to start The Science Of Flipping podcast and education company, where he has coached and mentored over one thousand aspiring and active investors. He is a nationally recognized speaker and is on a mission to educate as many people as possible on becoming a successful dynamic real estate investor. 𝑾𝒉𝒂𝒕𝒕𝒉𝒆𝑷𝒓𝒐𝒔𝑯𝒂𝒗𝒆𝑻𝒐𝑺𝒂𝒚𝑨𝒃𝒐𝒖𝒕𝑱𝒖𝒔𝒕𝒊𝒏: “Justin is one of the best trainers in this space. He really gives everything to his tribe.” – Brent Daniels (TTP) “Justin’s ability to connect with people and help them understand what he is teaching, is unparallelled” – Kent Clothier (REWW) “We have been in the trenches flipping homes in Phoenix for over a decade, he is one of the best to do it.” – Sean Terry (Flip2Freedom) Subscribe To Justin Colby: http://youtube.com/justincolby View All My Videos: https://www.youtube.com/c/JustinColby Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.