The Science of Flipping

Dec 12

In this episode of The Science of Flipping , I sat down with 33-year-old serial entrepreneur Alex Smereczniak, the founder of Franzy.com — what he calls the Zillow of franchising. Alex walked me through how franchising really works, why it’s far more accessible than people think, and how everyday entrepreneurs can build serious wealth through franchises, cash flow, and real estate. We talk about the hottest industries, the best opportunities, how to choose the right brand, and how the franchise + real-estate model can create multiple streams of income and even multi-million-dollar exits. This conversation opened my eyes to opportunities I didn’t even know existed — and it might do the same for you. About Alex Smereczniak Alex Smereczniak is a serial entrepreneur and the Co-Founder & CEO of Franzy , the platform known as the “Zillow for franchising.” Before building Franzy, Alex launched and scaled 2ULaundry and LaundroLab , raising over $30M in venture capital and expanding the brands across multiple markets. His experience as both a founder and franchisor gives him unique insight into business ownership, franchise systems, operations, and scaling. Today, Alex is on a mission to democratize entrepreneurship and help create the next one million business owners through accessible franchise opportunities and transparent data. Connect With Alex Website: https://franzy.com Instagram: https://www.instagram.com/alexfromfranzy LinkedIn: https://www.linkedin.com/in/alex-smereczniak Podcast: How I Franchised This (search on all platforms) About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nov 20

In this episode, I sit down with my longtime student and REI Live member Stacio , who recently made the bold decision to leave his government W2 engineering job and go all in on real estate investing. We dive into his journey from buying a few rentals over a decade to finally breaking through with a full-time virtual wholesale deal. He shares how he overcame fear, built daily habits, joined our community at REILive.co, and closed a deal that took months of consistent follow-up. This one’s for anyone who’s thinking about making the leap — the mindset, the action, and the payoff are all here. If you're stuck in your job and dreaming of something more, this is your roadmap . About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof • • LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nov 7

Join the REI LIVE Community -> https://reilive.co/ In this episode of The Science of Flipping , Justin sits down with longtime REI Live member Joey Mack — an engineer who burned the boats, left his W-2 job, and built a portfolio managing over 130 units. Joey shares how he closed his first deal with no experience, why relationships outperform marketing, and the mindset that turned small wins into real wealth. They discuss imperfect action, follow-up systems, building a rental portfolio, and why “passive” income isn’t truly passive. If you’re ready to go from learning to earning, this episode will show you the path forward. Connect with Joey Mack: Facebook: Joey Mack | Mack Buys Real Estate About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oct 17

Want to learn how to build wealth with ADUs? Join Kevin Trinh’s ADU Mastermind in San Diego — where investors learn how to find, build, and scale cash‑flowing ADU projects. DM “ADU Mastermind” to @thekevintrinh In this episode, I sat down with ADU expert Kevin Trinh, who’s built over 180 accessory dwelling units and is quietly dominating a niche that more real estate investors need to pay attention to. Kevin broke down exactly how to spot ADU potential, what cities allow this strategy, how to structure the financing, and the long-term wealth-building plays that can make you millions. From converting garages to building multi-unit plays on a single-family lot, this episode is full of tactical advice and golden nuggets you won’t hear anywhere else. If you're serious about cash flow, legacy, or just stacking equity—this one’s for you. About Kevin Trinh Kevin Trinh is a licensed general contractor, real estate investor, and founder of the ADU Mastermind based in San Diego, CA. With over 180 ADUs built since 2016, Kevin brings a unique blend of hands-on construction experience and strategic investing knowledge. His work has helped dozens of investors create massive cash flow, spike equity, and scale real estate portfolios using the power of Accessory Dwelling Units. Connect with Kevin Instagram : https://instagram.com/thekevintrinh Facebook : https://facebook.com/thekevintrinh ADU Mastermind (San Diego) : DM “ADU Mastermind” on Instagram to join or learn more About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oct 10

In this episode, I sit down with 24-year-old powerhouse Cameron Burke, and let me tell you — this guy is the real deal. With over $85M in retail sales , $8M+ in personal real estate holdings , and a team of 8 agents under his belt, Cameron has built a real estate empire using creative finance strategies — and he's just getting started. He opens up about his rough upbringing, how he started flipping cars and fridges in high school, and how his drive and hustle turned into a thriving business in Oklahoma City. We talk about everything from lease options , non-QM loans , and scaling with systems , to building a replicable model for agents and investors alike . Cameron drops wisdom on intrinsic motivation, mentorship, leadership , and even his philosophy on dopamine, discipline, and avoiding burnout . It’s one of the most honest, raw, and inspiring episodes we’ve ever done. About Cameron: Cameron Burke is a 24-year-old real estate entrepreneur, investor, and founder of Creative Homes Group based in Oklahoma City. By age 24, he had closed over $85 million in retail real estate sales , built a personal portfolio exceeding $8 million in holdings , and led a team of 8+ agents specializing in creative finance, lease options, and non-QM deals. Known for his hands-on leadership, strategic marketing, and meteoric rise from humble beginnings, Cameron is quickly becoming a national voice in innovative real estate investing. He also runs a fast-growing YouTube channel sharing insights for agents, investors, and aspiring entrepreneurs. Connect with Cameron Burke YouTube: @CameronBurke Instagram: https://www.instagram.com/c.burke Facebook: https://www.facebook.com/CameronBurke Creative Homes Group: https://www.creativehomesgroup.com About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof • • LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sep 12

Get Your FREE Banker's Vault Kit – Text BANK to 813-793-7921 to receive a free box of resources , including Jayson’s book Becoming Your Own Banker and access to exclusive financial tools. -- In this episode, I sit down with Jayson Lowe of Ascendant Financial to uncover a wealth-building strategy that the rich have been using for decades —the Infinite Banking Concept (IBC) . We break down how banks are profiting off your money and why real estate investors and entrepreneurs should stop relying on traditional lenders . Jayson explains how you can borrow money at 0% interest, invest on your own terms, and keep your money growing tax-free —all by using dividend-paying whole life insurance. We dive into real-life examples , including how I personally use this strategy to fund deals and even buy my car without paying interest to a bank. If you're tired of being at the mercy of lenders and want to take full control of your finances , this episode is a must-listen! About Jayson: Meet Jayson Lowe, founder of Ascendant Financial and champion of the Infinite Banking Concept. For over 15 years, he's been showing people how to break free from traditional banking systems and build wealth on their own terms. When he's not revolutionizing clients' financial futures, Jayson is sharing his insights as an author, speaker, and mentor by taking complex business and money concepts and turning them into practical strategies that help real people create lasting prosperity without depending on banks or unpredictable markets. Learn More About Infinite Banking – Visit Ascendant Financial to discover how to take control of your money, cut out banks, and build long-term wealth. Connect with Jayson: ● Instagram: https://www.instagram.com/thejaysonlowe/ ● TikTok: https://www.tiktok.com/@learnwithjayson ● Linkedin: https://www.linkedin.com/in/jayson-lowe-11056620/ ● Facebook: https://www.facebook.com/thebankernextdoor Looking to hire smarter? ZipRecruiter uses powerful technology to match you with top talent fast — no more sifting through a stack of weak resumes. 4 out of 5 employers who post on ZipRecruiter get a quality candidate within the first day. Try it FREE at ZipRecruiter.com/WORK ZipRecruiter — the smartest way to hire. -- About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Aug 29

Learn more about Luke and Hello Pro: https://thehellopro.com From oil & gas engineer to 200+ real estate deals a year — Luke Winter’s story is proof that betting on yourself pays off. In this episode, I sit down with Luke to talk about walking away from corporate, scaling to hundreds of deals, exiting his investing company, and now helping investors dominate motivated seller marketing through TV ads with Hello Pro . We cover: How becoming a father pushed Luke to take the leap into real estate The mindset shift from employee to entrepreneur Scaling to 200+ deals a year and successfully exiting Why TV ads are one of the most underutilized strategies in real estate marketing The power of masterminds, community, and paying to sit at the right table How to stop wasting leads by improving your systems and conversions About Luke Winter Luke Winter is the founder of Hello Pro , a TV advertising agency helping real estate investors generate motivated seller leads at scale. After walking away from a successful career in oil & gas, Luke built and scaled a real estate business to over 200 deals a year before exiting and launching Hello Pro. Today, he combines his operator experience with innovative marketing strategies to help investors dominate their markets. Learn more about Hello Pro: https://thehellopro.com Follow Luke on Instagram: https://www.instagram.com/lukeerwintv Looking to hire smarter? ZipRecruiter uses powerful technology to match you with top talent fast — no more sifting through a stack of weak resumes. 4 out of 5 employers who post on ZipRecruiter get a quality candidate within the first day. Try it FREE at ZipRecruiter.com/WORK ZipRecruiter — the smartest way to hire. About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Aug 22

Today I sits down with cost segregation expert Jeff Hiatt to reveal a powerful tax-saving strategy every real estate investor should know. With over 25 years of experience and 25,000+ cost seg studies completed, Jeff has helped clients save billions by accelerating depreciation and keeping more cash in their pockets. We discuss how cost segregation works, who it benefits most, and how even small property owners can take advantage of it. From single-family homes to multi-unit apartments and commercial buildings, learn how this strategy can help you reduce or even eliminate your tax bill. Plus, Jeff explains bonus depreciation and offers insights for high-income earners looking to optimize tax savings through real estate. Connect with Jeff Hyatt: Instagram: @depreciationdoctor Facebook: @depreciationdoctor Website: costsegs.com ZipRecruiter uses powerful technology to match you with top talent fast — no more sifting through a stack of weak resumes. 4 out of 5 employers who post on ZipRecruiter get a quality candidate within the first day. Try it FREE at ZipRecruiter.com/WORK ZipRecruiter — the smartest way to hire. About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.