S2E14 | Forum 25Q3 — Inside Platform Playbooks: Jeannie He on Global Short Drama Hits

📘 New release: Short Drama Writing 101: From Industry Logic to Social Psychology — a 36-page practical guide on short dramas. Covers audience psychology, social trends, scriptwriting methods, paywalls, and ad-driven business models. Available in English, French, Spanish and Portuguese 👉 Get your Eng copy here: 🔗 https://payhip.com/b/K82oz 👉 Available in multiple languages: payhip.com/ShortDramaAlliance In this episode, we speak with Jeannie He, a short drama producer with over 8 years of experience in content development and production. As a platform-side producer, Jeannie offers a rare behind-the-scenes perspective on how global short dramas are selected, shaped, and optimized for success. She is best known for Pregnant with My Infertile Alpha King , a werewolf-themed series that topped the Western short drama charts for several consecutive weeks. From fantasy and romance to algorithm-driven content packaging, Jeannie’s work blends creative instincts with platform strategy. In our conversation, we explore: • How platforms evaluate and greenlight new short dramas • What genres and tropes dominate global rankings • The creative decisions behind viral titles like Pregnant with My Infertile Alpha King • How producers can align with platform trends without sacrificing storytelling depth If you want to understand how short dramas go from script to chart-topping success — especially on emerging mobile-first platforms — this episode is packed with practical insights and strategic takeaways.