Inside Vertical Short Dramas

11h ago

Today’s episode comes from our 2025 Q4 Short Drama Forum, featuring Judah Ray — founder of Butterfly and an ex-MGM development executive who has worked across more than 100 productions. In this conversation, Judah breaks down how he approaches Westernizing short-drama IP, what makes vertical storytelling fundamentally different from traditional filmmaking, and why formulas, retention mechanics, and data matter more than genre or style. He also shares insights from shadowing major platform shoots, what he learned directly from Chinese teams, and his candid thoughts on the future of vertical drama in the U.S. Let’s dive in. --- 📘 Want to dive deeper into the storytelling logic behind global short dramas? Check out my book — Short Drama Writing 101: From Industry Logic to Social Psychology — a 135-page guide for producers, writers, and platform strategists. 👉 https://payhip.com/b/K82oz 🌿 Just starting out or curious about how short dramas work? Try my online course — f — designed for grassroots creators and newcomers who want to understand short-drama storytelling in a fun, accessible way. 👉 https://payhip.com/b/oMALI

1d ago

Today’s episode features a conversation from our 2025 Q4 Short Drama Forum with Cassandra Yang — CEO of RisingJoy , one of the most active global licensing hubs for micro-dramas, now connected with 50+ platforms across 20+ countries. Cassandra explains what truly defines micro-dramas, why mobile-first storytelling requires emotional hooks over logic, and the biggest misconceptions traditional film/TV professionals still have about the format. She also breaks down global demand trends, the rise of English and Korean short dramas, and the challenges of adapting Chinese content for international markets — from music rights to cultural context. Finally, we talk about the next frontier: co-productions, format licensing, and why the global short-drama market is still at “Level 1” compared to China’s five-year lead. Let’s dive in. --- 📘 Want to dive deeper into the storytelling logic behind global short dramas? Check out my book — Short Drama Writing 101: From Industry Logic to Social Psychology — a 135-page guide for producers, writers, and platform strategists. 👉 https://payhip.com/b/K82oz

2d ago

Today’s episode features a conversation from our 2025 Q4 Short Drama Forum with Kristen Brancaccio — a writer-director who has created 16+ vertical dramas across major U.S. platforms, and one of the emerging creative voices shaping the fast-paced directing language of vertical storytelling. In this interview, Kristen shares how she transitioned from TV pilots and YouTube into vertical formats, why pacing and emotional turns matter every 10–15 seconds, and how she balances genre tropes, production realities, and performance direction to craft addictive mobile-first stories. She also talks about working across platforms, adapting romance, mafia, and fantasy tropes for Western audiences, and why she believes vertical dramas open new doors for female creators. Let’s dive in. -- 📘 Future Playbook: China’s Short Drama Ecosystem and Insights for Global Business (35-page Light Version) — Available on Amazon 💰 Future Playbook: China’s Short Drama Ecosystem and Insights for Global Business (Full Edition) — Available here: https://payhip.com/b/jBRKF

3d ago

Today’s episode features a conversation from our 2025 Q4 Short Drama Forum with Cypress Bai — founder of Storypod Studio, former Head of Content & Production at DramaWave, and one of the key writer-producers shaping the English-language vertical drama landscape. In this interview, Cypress shares how she first entered the vertical space, how she approaches adapting Chinese and English web novels, and why structure, rhythm, and emotional clarity matter even more in short dramas. We also talk about character design, cliffhangers, book-to-series adaptation, and how Hollywood’s three-act storytelling translates into vertical formats. It’s a sharp, practical conversation for anyone writing, producing, or studying micro-dramas. Let’s dive in. -- 📘 Want to dive deeper into the storytelling logic behind global short dramas? Check out my book — Short Drama Writing 101: From Industry Logic to Social Psychology — a 126-page guide for producers, writers, and platform strategists. 👉 https://payhip.com/b/K82oz 🌿 Just starting out or curious about how short dramas work? Try my online course — Short Drama Writing 101 for Everyone — designed for grassroots creators and newcomers who want to understand short-drama storytelling in a fun, accessible way. 👉 https://payhip.com/b/oMALI

4d ago

Today’s episode features a conversation from our 2025 Q4 Short Drama Forum with Jeebok Park — the founder of the global micro-drama platform Shortime and Shortime Studio . Jeebok talks about what makes short dramas fundamentally different from film and TV, why emotional engagement matters more than any metric, and how BL/GL fandoms became the foundation of their global growth. We also discuss how Shortime works with creators around the world, what types of stories travel best, and why he believes micro-dramas will become a mainstream global entertainment format. Let’s dive in. --- 📘 Want to dive deeper into the storytelling logic behind global short dramas? Check out my book — Short Drama Writing 101: From Industry Logic to Social Psychology — a 126-page guide for producers, writers, and platform strategists. 👉 https://payhip.com/b/K82oz 🌿 Just starting out or curious about how short dramas work? Try my online course — Short Drama Writing 101 for Everyone — designed for grassroots creators and newcomers who want to understand short-drama storytelling in a fun, accessible way. 👉 https://payhip.com/b/oMALI

5d ago

Today’s episode features a conversation from our 2025 Q4 Short Drama Forum with Cypress Bai — founder of Storypod Studio, former Head of Content & Production at DramaWave, and one of the key writer-producers shaping the English-language vertical drama landscape. In this interview, Cypress shares how she first entered the vertical space, how she approaches adapting Chinese and English web novels, and why structure, rhythm, and emotional clarity matter even more in short dramas. We also talk about character design, cliffhangers, book-to-series adaptation, and how Hollywood’s three-act storytelling translates into vertical formats. It’s a sharp, practical conversation for anyone writing, producing, or studying micro-dramas. Let’s dive in. -- 📘 Want to dive deeper into the storytelling logic behind global short dramas? Check out my book — Short Drama Writing 101: From Industry Logic to Social Psychology — a 126-page guide for producers, writers, and platform strategists. 👉 https://payhip.com/b/K82oz 🌿 Just starting out or curious about how short dramas work? Try my online course — Short Drama Writing 101 for Everyone — designed for grassroots creators and newcomers who want to understand short-drama storytelling in a fun, accessible way. 👉 https://payhip.com/b/oMALI

6d ago

Today’s episode comes from our 2025 Q4 Short Drama Forum, Featuring Jen Cooper — founder of Vertical Drama Love , a global vertical-drama advocate, media commentator, and one of the most influential community-builders in the space. In this conversation, Jen shares how she entered the industry as a fan and became a bridge between creators and audiences worldwide. We discuss fan behavior, global viewing trends, the rise of vertical-drama awards and festivals, and how fan feedback is shaping what gets made. She also talks about shifts in storytelling, concerns around violence and AI-generated content, and why she believes women — and viewers who actually watch vertical dramas — have unique advantages in this ecosystem. Let’s dive in. 📘 Want to dive deeper into the storytelling logic behind global short dramas? Check out my book — Short Drama Writing 101: From Industry Logic to Social Psychology — a 126-page guide for producers, writers, and platform strategists. 👉 https://payhip.com/b/K82oz 🌿 Just starting out or curious about how short dramas work? Try my online course — Short Drama Writing 101 for Everyone — designed for grassroots creators and newcomers who want to understand short-drama storytelling in a fun, accessible way. 👉 https://payhip.com/b/oMALI

Dec 13

Today’s episode features a conversation from our 2025 Q4 Short Drama Forum, with Mauricio Osaki — filmmaker and creative director of Lupi Films , where he develops original short dramas and leads localization for multiple global platforms. In this interview, Mauricio shares how he first entered the vertical-drama space, what makes mobile-first storytelling fundamentally different from film and television, and why he believes the essence of short dramas is a modern, mobile version of the soap opera. We also talk about the craft behind directing: fixing cultural mismatches in localization, choosing actors who can carry emotional intensity in one-minute scenes, and shaping pacing through table reads and post-production. Mauricio offers practical advice for new actors and writers entering the industry, and discusses which genres — from sports to military to horror — are emerging beyond CEO romance. Let’s dive in. --- 📘 Want to dive deeper into the storytelling logic behind global short dramas? Check out my book — Short Drama Writing 101: From Industry Logic to Social Psychology — a 126-page guide for producers, writers, and platform strategists. 👉 https://payhip.com/b/K82oz 🌿 Just starting out or curious about how short dramas work? Try my online course — Short Drama Writing 101 for Everyone — designed for grassroots creators and newcomers who want to understand short-drama storytelling in a fun, accessible way. 👉 https://payhip.com/b/oMALI