S1E1 — From MrBeast to Vertical Dramas: Scott Brown on Building a New Format

📘 New release: Short Drama Writing 101: From Industry Logic to Social Psychology — a 36-page practical guide on short dramas. Covers audience psychology, social trends, scriptwriting methods, paywalls, and ad-driven business models. Available in English, French, Spanish, Portuguese, and Turkish. 👉 Get your copy here: 🔗 https://payhip.com/b/K82oz 👉 Available in multiple languages: payhip.com/ShortDramaAlliance In our very first episode, host Maggie Han interviews Scott Brown — Emmy-nominated director, producer, and creative executive behind some of the internet’s most iconic content. Scott has helped build online powerhouses, including: Dwayne “The Rock” Johnson’s YouTube channel MrBeast’s main channel Comedy projects with Kevin Hart Over 750 episodes of Larry King Now on Hulu Now, he’s betting on vertical series as the next frontier in storytelling — a format he believes could rival traditional television in both scale and narrative sophistication. In this episode, we explore: Why vertical series are more than just “short dramas” What Western creators can learn from China’s short drama boom How to balance data-driven production with creative originality The role AI could play in shaping the future of vertical storytelling This is a must-listen for creators, producers, and platform leaders navigating the rise of shortform vertical content.