The IKEA Effect in Leadership: Why Building Together Creates Loyalty

In this powerful episode of The Inner Estate, Bridget Stuart sits down with Erin Leff, respected Austin real estate leader and team builder, to unpack the IKEA effect—a psychological phenomenon that reveals why we value what we build ourselves. Erin shares how this insight shapes her approach to leadership, team culture, and employee engagement. From real estate to legacy building, this conversation dives into how leaders can ignite emotional ownership, foster initiative, and elevate team performance by letting people build their own "furniture." Whether you're a business owner, team leader, or entrepreneur, you'll walk away with real strategies to: Build buy-in through collaboration Strengthen retention and satisfaction Use storytelling to create deeper meaning Lead with empathy, simplicity, and purpose 📲 Connect with Erin Leff Instagram: @dokinderin Facebook: facebook.com/DoKindGroup Key Topics: IKEA Effect · Leadership Development · Team Culture · Business Strategy · Real Estate · Emotional Ownership · Employee Engagement · Legacy Building