Startup Secrets in the Age of AI with Entrepreneur and Author Henrik Werdelin

Henrik Werdelin is a serial entrepreneur, investor, and author who has spent well over a decade building wildly successful ventures from scratch. He co-founded BARK (including the famed BarkBox), helping turn a simple idea for dog-owners into a publicly traded company that redefined pet retail. Along the way he also helped launch Prehype — a venture-studio that incubated and accelerated dozens of startups across industries — turning creative ideas into real businesses. Today, Henrik is at the forefront of a new wave: he co-founded Audos, an AI-native platform designed to make entrepreneurship accessible to thousands — perhaps millions — of aspiring builders. In his new book, Me, My Customer and AI, he explores how artificial intelligence is reshaping the relationship between founders, customers, and ideas. Henrik blends his track-record of building big brands with a forward-looking vision of scalable, intelligent venture creation — proving that whether the product is pet toys or AI startups, success comes down to creativity, execution, and a human-first mindset. 0:00 Introduction to Henrik Werdelin 3:00 The Role of AI in Entrepreneurship 9:00 Building BarkBox and Business Insights 18:00 The Future of AI and Business 27:00 Challenges and Rewards of Going Public 36:00 Personal Insights and Advice Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/ My other podcast: Home Service Expert ⟶ https://open.spotify.com/show/4WHQ3ldGThHsP1cfzNF33G Live Q&A submission form: https://homeserviceexpert.com/questions