Building Your Brand: The Power of Branding for Young Athletes with Dusty Williams

Ever wonder how athletes build a standout personal brand? In this episode, I sit with Dustin Williams, an artist-turned-marketing expert. We dive deep into sports marketing, branding, and how athletes build their brands. He shares his shift from rebranding a pest control company to working with professional athletes, including his creative approach to helping athletes like Austin Riley stand out. We explore how athletes take control of their marketing strategies, stay authentic, and create engaging content. Dustin offers tips for young athletes on building their brand, including why it's crucial to be consistent, think like a business, and engage with the community. Get ready to learn more about branding and marketing! HIGHLIGHTS 00:00 The story behind launching and growing Green Mango Pest Control. 04:15 Lessons learned from branding and working with athletes. 07:00 How engagement matters more than high production. 13:30 What do baseball players struggle with branding? 17:00 Dustin's advice for young athletes. 25:00 How to create brand collaborations as a high school athlete. 30:00 What athletes need to think about for long-term success. 41:30 Strategies to create an appealing social media profile that aligns with your brand. 46:30 What are essential in both marketing and building relationships? 49:15 How often should athletes post on social media to grow their following and engagement? 52:00 Top tip to boost your social media content. 01:01:15 Should athletes create their own personal logos? RESOURCES + LINKS Learn more at aligndsports.com Book a 1:1 Consultation HERE FOLLOW Dustin Williams: @tdustinwilliams Matt Hannaford: @mfhannaford