Most Valuable Agent with Matt Hannaford

2d ago

Most parents want the roadmap — the blueprint that turns a young athlete into a confident, motivated, successful player. But very few people have lived all sides of the journey. In this episode of The Most Valuable Agent, Matt sits down with someone who has: Kevin Griffin — • Head Softball Coach at Belhaven University • Associate Athletic Director • Former college & semipro baseball player • And father of MLB's top minor league prospect, Connor Griffin Kevin brings a rare perspective: parent, coach, recruiter, evaluator, and someone who has navigated the pressure, opportunity, and noise of both youth baseball and youth softball. He breaks down the myths families fall for, the traps parents accidentally set, how to handle multi-sport decisions, and how he intentionally slowed down Connor's journey instead of chasing exposure. You'll learn why early recruiting hurt more than it helped, why parents should stop forcing sports onto kids, why the college sports landscape has changed for the worse, and how to protect your child's love for the game in an era that pushes them to specialize earlier and chase more. Kevin also shares the real story behind Connor's reclass, his injuries, draft process, the home visits, and how failure shaped who he is. This episode is packed with insights for both softball and baseball families navigating development, recruiting, and the emotional side of youth sports. Subscribe for weekly college recruiting strategy, baseball development insight, and leadership lessons for parents. WHAT YOU'LL LEARN • Why parents must stop forcing sports — and how to spot true passion • The biggest myth about Division III softball (and why scholarships aren't what you think) • How early specialization hurts athleticism, confidence, and longevity • Why playing too many games and not enough practice is destroying development • The difference between good exposure and harmful overexposure • Why parents must treat each child differently — and why "fair" is not "equal" • What college softball recruiting really looks like behind the scenes • How NIL has changed college sports — and not for the better • Why attitude matters more than talent in the recruiting process • The real story of Connor Griffin's reclass, injury, draft pressure, and development • How home visits work — and why families must set boundaries • The #1 parenting mistake that damages the parent–athlete relationship • Why kids play to please their parents — and how that affects behavior, confidence & burnout ABOUT KEVIN GRIFFIN Kevin Griffin is the Head Softball Coach and Associate Athletic Director at Belhaven University. He has coached for over 20 years, developing nationally ranked programs and helping athletes grow on and off the field. He is also the father of MLB's top minor league prospect, Connor Griffin, giving him a rare dual perspective into both youth sports development and the professional scouting world. ABOUT MATT HANNAFORD Matt Hannaford is a 25-year MLB agent and founder of Aligned Sports. He has negotiated historic contracts, represented MVPs and All-Stars, and now delivers weekly insight on development, scouting, and the business of baseball. CONNECT WITH KEVIN GRIFFIN Email: kgriffin@bellhaven.edu CONNECT WITH MATT HANNAFORD Instagram: https://www.instagram.com/mfhannaford/ Website: https://www.aligndsports.com/ YouTube (subscribe for weekly coaching): https://www.youtube.com/@mostvaluableagent #YouthBaseball #TravelSoftball #TravelBaseball

Dec 10

Most travel ball parents focus on the wrong things — more reps, more tournaments, more lessons, more mechanics, more "fixes." But in this episode of The Most Valuable Agent, MLB agent Matt Hannaford brings together two of baseball's most respected insiders to reveal what actually develops a player: • Hugh Quattlebaum — former MLB hitting coach, coordinator, and father of three boys in the youth baseball world • Gus Quattlebaum — Vice President of Scouting Development & Integration for the Boston Red Sox Together, they break down the essential (and often misunderstood) ingredients that help players become confident, adaptable, self-aware competitors — not just hitters with pretty mechanics. Hugh shares lessons from his upcoming book on youth development, while Gus provides rare insight into how scouts truly evaluate players, what stands out, and what hurts a young athlete's projection. You'll learn why players should fail more, why aggression beats perfection, why kids must learn to coach themselves, and why "zoo tiger" development is holding thousands of players back. If you're a parent, coach, or player navigating travel baseball today, this is the conversation you never get — directly from the people who work with elite athletes at the highest levels of the game. Subscribe for weekly MLB development tools, scouting insight, and strategy for baseball families. WHAT YOU'LL LEARN • Why "control the controllables" is the foundation of great development • The difference between conditional vs. unconditional confidence • Why aggression is a competitive advantage — and passivity kills performance • How parents unintentionally create fear, confusion, and hesitation • The power of game-like reps vs. traditional drills • How major league teams train hitters to prepare for real in-game chaos • What scouts actually look for: decision-making, adjustments, process • How to teach players to coach themselves — and why it matters long-term • Why individualization beats one-size-fits-all mechanics every time • The dangers of TikTok hitting trends & constant tinkering • How to design practice with the end in mind • What it really means to "love the game more at 18 than at 8" ABOUT GUS QUATTLEBAUM Vice President, Scouting Development & Integration — Boston Red Sox Gus oversees professional scouting, integration, and evaluation strategy for the Red Sox after decades in MLB scouting across multiple organizations. His career includes influential roles with the Yankees, Orioles, Expos, and Red Sox, shaping amateur, pro, and international scouting systems. He is known for his process-driven approach, holistic evaluation, and deep expertise in player projection. ABOUT HUGH QUATTLEBAUM Professional Hitting Coach Hugh has coached hitters at every level of professional baseball — including serving as Major League Hitting Coach for the New York Mets and Assistant Hitting Coach for the Atlanta Braves. He has led hitting development departments, coordinated minor league systems, and built player plans for elite hitters. As a father of three young ballplayers, Hugh brings a unique blend of big-league expertise and real-world youth baseball experience. ABOUT MATT HANNAFORD Matt Hannaford is a 25-year MLB agent and founder of Aligned Sports. He has negotiated historic contracts, represented MVPs and All-Stars, and now delivers weekly insights on development, scouting, and the business of baseball. CONNECT WITH MATT HANNAFORD Instagram: https://www.instagram.com/mfhannaford/ Website: https://www.aligndsports.com/ YouTube (subscribe for weekly coaching): https://www.youtube.com/@mostvaluableagent #YouthBaseball #TravelBall #PlayerDevelopment #MLBScouting #HittingCoach #BaseballParents #MostValuableAgent #BaseballMindset #BaseballTraining #ScoutingInsight

Dec 8

Every parent watching their son strike out in the bottom of the ninth has felt that surge of frustration — not because of the strikeout itself, but because of the unspoken expectations they carry. Expectations about effort. About performance. About gratitude. About results. But here's the problem: most parents never say these expectations out loud — and because of that, players don't know the rules, don't know the standards, and don't know how to win. The result? Disappointment for parents, defensiveness for players, and a breakdown in trust that lasts far beyond a single tournament. In this episode of The Most Valuable Agent, MLB agent Matt Hannaford breaks down one of the most important — yet rarely discussed — principles in travel baseball: the difference between expectations and agreements. You'll learn why silent expectations sabotage performance, erode motivation, and create resentment…and how simple parent–player agreements can transform your son's growth, your relationship, and his entire baseball experience. Matt gives you scripts, real examples, and a step-by-step process to start having collaborative, empowering conversations with your son — conversations that build ownership, confidence, and commitment. If you've ever wondered why your son "doesn't seem to care," why you get frustrated so often, or why baseball feels more stressful than it should…this episode is the reset button your family needs. Subscribe for weekly MLB development, travel ball strategy, and leadership tools for baseball families. WHAT YOU'LL LEARN • The real difference between an expectation and an agreement • Why unspoken expectations create frustration, defensiveness & poor performance • What "leadership failure" looks like in a parent–player relationship • The exact conversation to start having with your son (word-for-word) • How agreements increase ownership, motivation, and on-field results • Why agreements work in baseball, business, and high-performance environments • How to set roles, responsibilities, and timelines that actually stick • How to build trust, improve communication, and create a healthier baseball journey ABOUT MATT HANNAFORD Matt Hannaford is a 25-year veteran MLB agent and founder of Aligned Sports. He's represented MVPs, negotiated historic contracts, and guided families through every step of the baseball journey — from tee ball to the Major Leagues. Through The Most Valuable Agent, Matt gives parents the honest, strategic insight they need to support their son's development, performance, and long-term future in baseball. CONNECT WITH MATT HANNAFORD Instagram: https://www.instagram.com/mfhannaford/ Website: https://www.aligndsports.com/ YouTube (weekly coaching & breakdowns): https://www.youtube.com/@mostvaluableagent #TravelBall #YouthBaseball #BaseballParents #PlayerDevelopment #BaseballMindset #MostValuableAgent #ParentCoaching #BaseballLeadership #BaseballJourney #YouthSportsParenting

Dec 1

Every travel team promises "elite competition," "national exposure," and "top-tier development." But when you're the parent making decisions, the real questions are much simpler — and far more important: What actually serves my son's long-term future? What protects our family's time, budget, and sanity? In this episode of The Most Valuable Agent, MLB agent Matt Hannaford breaks down the four essential questions every baseball parent must ask before choosing a travel team. You'll learn how to evaluate a program's philosophy, how to separate hype from real development, how to avoid the exposure trap that hurts young players, and how to make sure your son is coached by the right person — not just the organization's most famous name. If your family is debating whether to stay, leave, or join a new team… this episode will give you the clarity and strategy you've been missing. Subscribe for weekly guidance on navigating the business of baseball with clarity, truth, and strategy. WHAT YOU'LL LEARN • Why travel coaches are recruiting you just as much as your son • How to identify the real reason you're looking for a new team • The #1 mistake families make when chasing "exposure" too early • Why development—not showcases—matters before age 16 • How to assess your son's physical, skill, and mental readiness • What a realistic travel baseball budget actually looks like • How to talk to an organization honestly about your financial limits • Why your son's actual coach matters more than the program's brand • The four non-negotiable questions every parent must ask before committing THE FOUR QUESTIONS EVERY TRAVEL BASEBALL PARENT MUST ASK Why are we looking for a new team? Understand what went wrong or what you truly need. Where is my son developmentally? Development first (≤15). Exposure later (≥16). What is our actual budget and sustainable schedule? Be honest. Protect your time, energy, and finances. Who will coach my son week-to-week? The coach matters more than the organization's name. ABOUT MATT HANNAFORD Matt Hannaford is a 25-year MLB agent and founder of Aligned Sports. He has represented Hall of Famers, negotiated landmark contracts, and now helps families navigate the development and business of baseball with clarity, honesty, and strategy. CONNECT WITH MATT Instagram: https://www.instagram.com/mfhannaford/ Website: https://www.aligndsports.com/ YouTube (subscribe!): https://www.youtube.com/@mostvaluableagent #TravelBaseball #BaseballParents #MostValuableAgent #PlayerDevelopment #TravelBallTruths #YouthBaseball #BaseballExposure #BaseballRecruiting

Nov 26

Most baseball parents think only about signing bonuses, NIL money, and the path to the pros — but this episode of The Most Valuable Agent with Matt Hannaford pulls you inside the real tax strategy, financial planning, and hidden money traps that shape a player's baseball career long before the big leagues. Former pro player and CPA Steven CASERES breaks down the real financial side of baseball development — from how players are actually paid in the minor leagues, to why state taxes can quietly take six figures out of a signing bonus, to the truth about NIL money and whether young athletes should really form an LLC. You'll learn why two players with the same signing bonus can take home dramatically different amounts depending on residency, what families must know before draft day, how MLB teams decide where to "source" payments, and why Shohei Ohtani's contract changed the landscape forever. If you've ever wondered how money really works in baseball — behind the contracts, behind the taxes, behind the scenes — this conversation gives you the complete playbook parents never get. Subscribe for weekly MLB draft strategy and baseball development insights. WHAT YOU'LL LEARN • How MLB teams actually tax and split signing bonuses • Why residency and domicile can change a player's take-home by six figures • How to protect your signing bonus from high-tax states • What NIL players must know before forming an LLC • Why Ohtani's contract was a tax masterpiece — and the loophole it used • How minor league salary, duty days, and jock taxes really work • The biggest tax mistakes families make during the draft • What documents parents must keep to stay financially organized ABOUT STEVEN CASERES Steven Caseres is a former professional baseball player turned CPA for elite athletes. He specializes in MLB tax strategy, residency planning, NIL structuring, and long-term financial efficiency for players navigating the draft, minor leagues, and major league compensation systems. ABOUT MATT HANNAFORD Matt Hannaford is a 25-year veteran MLB agent and founder of Aligned Sports. He has represented Hall of Famers, negotiated blockbuster contracts, and now delivers weekly insights on the mindset, development pathway, and business of elite baseball. CONNECT WITH MATT HANNAFORD Instagram: https://www.instagram.com/mfhannaford/ Website: https://www.aligndsports.com/ YouTube (subscribe for weekly coaching): https://www.youtube.com/@mostvaluableagent CONNECT WITH STEVEN CASERES Contact: steven@gpccpas.com #MLBDraft #BaseballTaxes #NILMoney #SigningBonus #BaseballParents #CPAForAthletes #MostValuableAgent #PlayerDevelopment #BaseballBusiness

Nov 19

Most parents only see the rankings, the showcase stats, and the hype — but this episode of The Most Valuable Agent with Matt Hannaford pulls you inside the real world of MLB draft strategy, where decisions are made long before a player ever hears their name called. Former Minnesota Twins GM Thad Levine reveals what truly drives baseball scouting insights today, from how MLB teams evaluate players beyond raw tools to why character, adaptability, and leadership quietly determine careers. You'll hear how clubs weigh high school vs. college talent, why certain pitchers carry heavy risk profiles, and how "force multipliers" — not just stars — shape long-term success. Thad breaks down how front offices think, how organizations develop prospects, and what separates players who survive the grind from those who stall out. If you've ever wondered how the baseball development pathway really works behind closed doors, this conversation exposes the hidden criteria that actually move players up draft boards. Subscribe for weekly MLB draft strategy and baseball development insights. WHAT YOU'LL LEARN MLB draft strategy breakdowns teams use to separate elite prospects Baseball scouting insights that go far beyond tools or showcase numbers How MLB teams evaluate players on makeup, adaptability, and character Risk profiles of high school vs. college players, especially pitching Why leadership, habits, and mindset drive long-term player development How the baseball development pathway really works inside MLB organizations Matt Hannaford is a 25-year veteran MLB agent and founder of Aligned Sports. He's represented Hall of Famers, negotiated blockbuster contracts, and now shares his wisdom weekly on The Most Valuable Agent. Connect with Matt Hannaford: https://www.instagram.com/mfhannaford/ https://www.aligndsports.com/ Subscribe for weekly coaching on the mindset of baseball https://www.youtube.com/@mostvaluableagent #MLBDraft #ThadLevine #BaseballScouting #PlayerDevelopment #MLBInsights #BaseballParents #MostValuableAgent

Nov 17

When families judge an agent, they usually see the polished surface—deals, clients, and big-name agencies. But this episode drags you beneath the waterline, where the real danger lies. In a story most baseball families never hear, you'll learn how a certified MLB agent secretly fed strategy and sensitive information to league officials during the chaotic 2020 COVID negotiations, working directly against the players he was supposed to protect. The leaked texts, the frustration toward the players, and the attempts to undermine union leadership reveal a level of disloyalty that should force every parent to rethink what "representation" really means. This scandal isn't an anomaly; it's a warning about what happens when ambition and access outrank sports agent integrity. By the end, you'll walk away with the single most important question every family must ask before trusting an agent with their son's future. Subscribe for weekly sports agent integrity strategies. WHAT YOU'LL LEARN Sports agent integrity breakdowns that happen behind closed doors How agents can quietly undermine player interests without families ever knowing What the MLB informant scandal reveals about hidden incentives How to evaluate an agent's true motives The one question that determines whether you can trust an agent Matt Hannaford is a 25-year veteran MLB agent and founder of Aligned Sports. He's represented Hall of Famers, negotiated blockbuster contracts, and now shares his wisdom weekly on The Most Valuable Agent. Connect with Matt Hannaford: https://www.instagram.com/mfhannaford/ https://www.aligndsports.com/ Subscribe for weekly coaching on the mindset of baseball https://www.youtube.com/@mostvaluableagent

Nov 12

From back-to-back strikeouts to a historic MLB debut, Houston Astros outfielder Zach Cole's story is a masterclass in resilience, identity, and unwavering belief. In this episode, he reveals how shifting from chasing approval to living with purpose helped him hit a home run on his very first pitch in the majors. 🧠 Subscribe for weekly mindset transformation stories from elite athletes. 💬 What was your biggest takeaway? Drop it in the comments 👇 What You'll Learn: Turning failure into fuel: Zach's mindset shift after a rough AA finish From "baseball player" to a man with purpose: redefining identity The power of faith and surrender in high-performance sports Why mentorship and self-talk shape your breakthrough moments Tools to mentally survive—and thrive—in the minor leagues Meet Matt Hannaford Matt Hannaford is a 25-year veteran MLB agent and founder of Aligned Sports. He's represented Hall of Famers, negotiated blockbuster contracts, and now shares his wisdom weekly on The Most Valuable Agent. Connect with Matt Hannaford: https://www.instagram.com/mfhannaford/ https://www.aligndsports.com/ Subscribe for weekly coaching on the mindset of baseball https://www.youtube.com/@mostvaluableagent #MindsetTips #BaseballMotivation #houstonastros