084 | From "Good Enough" to Premium: Visual Storytelling for Clubs That Want More

Summary Book a Free Talent Strategy Call Most clubs are trying to sell a premium experience with bargain-bin visuals and then they're shocked when membership leads stall and candidate pools stay shallow. In this episode, Tyler Bloom sits down with photographer/videographer Karlo Gesner (Golf Club Visuals) to unpack what great club imagery actually does, what most clubs miss, and why "digital first impression" is now a real business and recruiting lever especially when you're competing for talent who doesn't know your property, culture, or team. What You'll learn Why dated photos + dated websites quietly kill conversion (memberships, events, and hiring) The difference between "content" and story and why the story often reveals itself on-site What Karlo learned filming the 2024 U.S. Women's Open at Lancaster CC and why the grounds crew became the centerpiece A practical approach to building a 3–6 month visual content library (not random one-offs) What clubs should prioritize first: course, amenities, staff, leadership portraits, food, aerials The #1 mistake planners make when hiring photographers/videographers (over-controlling the outcome) The non-negotiable on drones: Part 107 licensing + risk (and why "my buddy has a drone" is a liability) A behind-the-scenes look at Bloom Golf Partners' team shoot in Hershey and what strong culture looks like on camera Links Karlo Gesner: https://www.karlogesner.com/ Follow Karlo on Instagram: https://www.instagram.com/golfclubvisuals/ Book a Free Talent Strategy Call