018 | Social Media Tips and Key Marketing Perspectives with Meredith Otero

Throughout her marketing career, Meredith has gained key insights into the world of golf and what it takes to connect with people in this industry. Before starting her own marketing business, Meredith worked in golf course events and marketing where she met her husband, Tyler Otero. Meredith also has a background in real estate marketing, giving her a unique perspective in her current career. In this episode, Meredith shares her tips for posting on social media for a golf course, how women can navigate a career in this industry, and other insightful marketing and career advice. Forging Your Own Work-Life Balance Many of us can agree that while family comes first, it's not always that simple with a demanding career. That's why Meredith took it upon herself to forge a career based on her skill set and desire to have the flexibility she wanted as a mother. Meredith enjoyed her time on the golf course and building connections in the real estate sector, but she found her true calling in marketing consultation, which allowed her to work remotely. Throughout her career, she successfully leveraged these connections to establish a solid foundation for her own business. Using Social Media for Different Needs Every social media platform has its strengths. For Instagram, golf courses can highlight any photos or videos they have, as it is a more visual platform. For LinkedIn, golf industry professionals can connect with one another and show they are open to new opportunities. No matter the platform, it's essential to be mindful of your golf course's policies, especially regarding member privacy. Every course is going to have its own rules and nuances to follow. Leveling the Playing Field Meredith speaks upon the importance of treating everyone with respect, no matter their level or seniority. One way she and Tyler do this is through the '10-second rule.' Essentially, if you can do it in 10 seconds, you should do it yourself rather than calling over a staff member to do it for you. This could include picking up a piece of trash or answering a member's one-off question. No one should be above the goal of a golf course, which is to make sure guests are having an enjoyable, safe experience. Filling Your Cup as a Woman As the industry evolves, it is becoming even more welcoming to women who wish to have a career in golf. Meredith advises women who are getting started to find people in the industry who fill up their cup, meaning people who are uplifting and encouraging. Another sound piece of advice is to connect yourself with like-minded people. You never know who you may be able to lean on or seek mentorship from. Enjoy this episode with Owner of MET Marketing LLC, Meredith Otero… Soundbytes 28:06-28:25 "Your career could change in an instant, you could be pulled from one place and one thing and placed in another any day at any time. I hate to say it but almost just expect the unexpected. And I feel like I've seen that firsthand, many times, and you're never prepared for it. But, you almost have to [be]." 31:39-31:56 "There's always someone to lean on. I think that's a great part of this industry, whether that's through these networking events or finding it leaning on a mentor of sorts. There is always somewhere to go to continue your path." Quotes "There's a lot of amazing people to connect with and a lot of opportunity within, but I shifted my skill set and my experience to basically a remote role and to offer what I can do." "I think that's important to not settle and continue to meet people and find ways to stay involved in something you love." "Regardless of what position you hold, you do have an impact." "Whether it's the servers, or your floor management, or your directors just, make a point to connect with all levels of the operation in some way." "I've always been pleasantly surprised at how well I've been received in terms of what I can bring my skills and things like that as a woman in the industry that I was always welcomed." Links mentioned in this episode: Tyler Bloom Consulting: https://tylerbloomconsulting.com/ Connect with Meredith Otero on LinkedIn: https://www.linkedin.com/in/metmarketingllc/ MET Marketing LLC: https://www.instagram.com/metmarketingllc/