What’s Up THIS WEEK: Subject Line Trends, Instagram CAROUSELS Crushing it, Karate Kid: Legends? | Ep. 336

In this episode of Do This, Not That, Jay Schwedelson breaks down what's trending this week—from Instagram’s push for carousel posts to summer-themed subject lines that boost open rates. He also covers LinkedIn layoffs, Dick's Sporting Goods buying Foot Locker, and some personal takes on movies and Blake Lively. ================================================= Best Moments: (00:34) So basically you should only be posting carousels (01:34) Carousel posts... are increasing average engagement rates... to about 30% higher (02:05) Summer oriented subject lines... have a 22% higher average email open rate (03:15) Your summer starts with this email or hot summer, hotter discounts (03:40) This tool doesn't take summer Fridays (04:19) LinkedIn is facing job cuts (05:12) Do you not then use LinkedIn to find your next job? (05:48) Dick's Sporting Goods bought Foot Locker for $2,400,000,000 (06:27) They could be a total of 35% of Nike's sales (06:58) Liberty Mutual's TV spot, the Limu Emu (07:22) They spent... $2,700,000 on that ad this week (07:33) Wegovy's TV spot... $8,700,000 because they're going after some more expensive markets (08:00) Tom Cruise can like jump out of planes (08:28) I do not like these live action versions of cartoons (08:58) This is the sixth film in the Karate Kid whatever (09:39) Sorry, Blake Lively (10:00) She needs to hide. If she just hid for a few months... ================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================= Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ================================================= AND don’t miss out on this awesome FREE upcoming Quick Hit! Marigold: Should I Switch Email Platforms? 5 Truths & Myths! June 24th 11am – 12pm ET. Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/ ================================================= MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma