Do This, NOT That: Marketing Tips with Jay Schwedelson

10h ago

When a once-reliable podcast promo email suddenly tanks to 15% opens, you either keep pretending it’s fine or you blow it up and rebuild it from scratch. You’ll hear Jay Schwedelson and Amy Porterfield get honest about what changed in her newsletter, why “being more you” is now a real growth strategy, and how to experiment without freaking out when people unsubscribe. ㅤ Subscribe to Amy Porterfield ’s newsletter, listen to The Amy Porterfield Show , and follow her on Instagram . ㅤ Best Moments: (03:45) When 15% open rates forced a total newsletter reset. (05:03) Why letting your real personality show matters even more in the AI era. (07:06) Turning “YOUR cringe” feedback into a subject line that popped open rates. (08:06) The email metrics she still watches, and why beating your own baseline is the point. (13:10) Cart-close urgency is shifting, so she frontloads webinars in the first 48 hours. (17:12) The custom AI tool move that makes “just use ChatGPT” the wrong answer. ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

1d ago

The fun part of this chat is watching Jay Schwedelson try to reverse-engineer how one human can juggle a million hats and still keep a sense of humor. Jeremy Byars from United Systems & Software, Inc. gets real about cognitive load, impostor syndrome, and the weirdly powerful career move most people ignore: showing up for your community like an actual person. It goes from practical leadership lessons to an unexpectedly honest story about why he has a room full of Superman collectibles. ㅤ Connect with Jeremy Byars on LinkedIn, especially if you’re in utilities or comms and want to swap notes. ㅤ Best Moments: (04:45) The quiet trap of saying yes to everything, and why letting go feels so hard (08:30) “If you want a village, be a villager,” and the career upside of participating like a human (10:15) Comedy, content, and marketing all have the same truth - you fail way more than you win (16:00) How being a caretaker reshaped Jeremy’s ego, priorities, and gratitude (18:25) The real reason behind the Superman collection, and why “hope” is the whole point (22:25) Jeremy’s simple ask - connect with him on LinkedIn and start a real conversation ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

3d ago

Marketing feels like guesswork until you can actually predict what people will notice before you hit send. Jay Schwedelson shares a simple way to use the new ChatGPT 5.2 to test “two-second” attention, then swings through the latest platform experiments that might change how followers and local discovery work. Plus, a quick victory lap for a dead meme and a wild Home Alone casting almost-mistake. ㅤ Best Moments: (00:30) ChatGPT 5.2 rolls out and why it matters even if you are not an AI person. (01:51) The new superpower: simulating human scan behavior to predict what gets attention (02:15) The “two-second scan path test” prompt you can copy and use on any email or creative. (03:51) Instagram tests 24-hour early access Reels for followers, and why that could boost follows (04:36) TikTok’s Nearby feed is back, and it could become a local discovery game changer (05:18) LinkedIn ads get creepy-personal with your name, title, and company pulled into the copy ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

4d ago

Holiday urgency is real, whether you are trying to squeeze into your jeans or squeeze in those last few deals, and on this Bathroom Break Daniel Murray pulls Jay Schwedelson into a fast, funny riff on how to make that urgency actually pay off. They get into a wild "ate through the shot" Wegovy story, then flip it into simple, budget friendly tactics that push people to buy or opt in without feeling gimmicky. From DTC countdown discounts to B2B content that literally expires, you get plug and play ideas you can steal before the year is over. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (01:08) Jay admits he tried Wegovy expecting magic, then laughs about how he "ate through the shot" and ended up just eating less instead. (02:30) Daniel calls out how much money Jay wasted on the shot before pivoting into the real topic of using urgency to close year end revenue and email goals. (03:22) Daniel breaks down Set Active's "Set Miss" promo and why shrinking discount windows instantly force shoppers to make a decision. (05:26) Jay shares a dead simple B2B play where you put a countdown on how long a guide is available, then actually remove it from your resources page. (07:11) They brainstorm a "12 days of content" idea where every day a new curated asset drops and then expires to rapidly grow your email list. (08:23) The chat drifts into holiday party avoidance, sweatpants vs real pants, and Jay getting officially banned from wearing his hat backwards at 50. ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Dec 12

Subject lines that tap into who your audience wants to be, a bathroom emergency at a Nashville hot chicken spot, and a minus-200 degree cryotherapy experiment all show up in this Ask Us Anything with Jay Schwedelson . Jay riffs on a listener's challenge to share a subject line test they probably have not tried yet, breaking down the idea of aspirational personalization that speaks a level above your current audience. Then he answers a not-so-serious question about his health that turns into a ridiculous story involving Boca Raton, Brass Monkey, and a frosty recovery chamber. ㅤ Best Moments: (00:16) Jay explains the Ask Us Anything format and how to send him your own work and ridiculous questions through his site. (01:15) Hattie B's "shut the cluck up" hot chicken story ends with a bathroom line so long he swears they need 74 restrooms. (02:15) Jamie's challenge for a subject line test they have never tried sets Jay up to go beyond basic personalization. (03:38) Jay introduces aspirational subject lines that speak to the C level or lifestyle people want instead of the role they have now. (05:30) He shares data from 50 million sends showing aspirational subject lines lifting open rates by roughly 24-28 percent in both B2B and consumer campaigns. (06:30) Bill's jab about Jay's health leads to a cryotherapy adventure in Boca Raton, complete with Brass Monkey and dancing in a minus-200 degree box. ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Dec 9

Holiday gift snooping, F-bomb subject lines, and an AI country hit somehow all end up in the same conversation, and Jay Schwedelson has opinions. From Lowe's genius decoy gift boxes to a wildly misjudged suit sale email to a simple subject line trick that quietly spikes opens, this week is part marketing therapy, part pop culture catch-up. If you've ever wondered where the line is between clever and cringe, or how targeted your targeting should really be, this one will get you rethinking your next send. Best Moments: (00:20) Lowe's leans into holiday chaos with free decoy boxes so parents can hide gifts in plain sight from snooping kids. (01:25) A suit brand fires off a Black Friday email with a "grow the f**k up and buy a suit" subject line that explodes into a full-blown PR apology tour. (03:02) Double personalization in subject lines like "pet parents of anxious dogs" or "mid-market CMOs Q1 pipeline fix" quietly crushes with big open rate lifts and way better qualified clicks. (04:18) Jay breaks down why narrowing your audience with ultra-specific segments may lower volume but massively upgrade intent and sales potential. (06:05) An AI-generated country song hits number one on the Billboard charts, and Jay questions whether machine-made music should even be allowed on human charts. (05:12) Streaming recs get personal as Jay walks back his early take on Netflix's The Beast in Me and admits he still cannot bring himself to care about Stranger Things or the Taylor and Travis wedding frenzy. Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Dec 8

December might feel slow for B2B, but Jay Schwedelson and Daniel Murray are using it to double down on what actually worked in their email programs this year. They trade five real world email lessons headed into 2026 - from reply worthy CTAs and smarter list metrics to domain reports and AI powered repurposing - while calling out the bad hot takes about what does and does not matter in your metrics. You get practical tweaks you can ship immediately, plus a little peek into their real lives as humans who occasionally leave their inboxes. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (03:04) Daniel shares why every email now includes a simple, low lift reply question so he can spark real conversations and keep deliverability strong. (04:07) Jay explains why the idea of a single "best send time" is garbage and why he tracks weekly unique humans engaging instead. (05:11) Daniel breaks down his "verified subscriber" metrics to see how true ICP subscribers are opening, clicking, and shaping future email content. (06:07) Jay walks through running a domain frequency report to spot deliverability bottlenecks and hidden account opportunities inside your list. (07:21) Daniel shows how to repurpose talks, webinars, and podcasts into tactical emails using AI so you can add sends without adding burnout. (08:23) Jay and Daniel rant about why open rates and preheaders still matter, how rage bait content confuses marketers, and why cleaning your list is still non negotiable. ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Dec 5

Think your B2B world is doomed to be dry and boring? Kathryn Frankson sits down with Jay Schwedelson to prove the opposite, pulling stories from massive fintech stages, tiny city libraries, and even her own tea obsession to show how human your marketing could be. From last touch attribution myths to three year event strategies that actually leave room for creativity, this conversation is basically a permission slip to stop hiding behind spreadsheets and start telling real stories. If you have ever been told to just “stick to the numbers,” you are going to feel very seen. ㅤ Connect with Kathryn on LinkedIn and explore Money20/20 to see how she brings human first storytelling into massive global fintech events. ㅤ Best Moments: (01:20) Kathryn shares how years as a quota carrying B2B sales rep shaped her obsession with human centered marketing and real storytelling. (03:40) Why she loves so called boring B2B industries and hires people with zero events background to keep perspectives fresh and curious. (07:30) The New Berlin library trust fall video, a renamed Minnesota town, and a car dealership spoof show how wildly creative “unsexy” sectors can be. (10:05) Kathryn breaks down how Money20/20 uses three year strategy, data, and clear guardrails so creativity and storytelling are baked into the plan, not random one offs. (12:05) A takedown of last touch attribution and the gap between how humans actually discover brands and how most marketing teams try to measure it. (15:05) Kathryn sells Jay on switching from coffee to tea with a mini masterclass on polyphenols, calmer energy, and her “I like my marketing hot, but my tea hotter” tagline. ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/