Ask Us ANYTHING❓Email Pre-Header Tips and Tricks! ➕ Paris Hilton vs. Jason Bateman? | Ep. 320

In this Ask Us Anything episode of Do This, Not That , host Jay Schwedelson fields two listener questions—one marketing, one personal. Learn his go-to words for killer preheaders, why you might skip a preheader altogether, and how Nicole Kidman beat out The Rock, Jason Bateman, and Paris Hilton for the Guru Conference stage. ================================================================= Best Moments: (01:21) Dave from Rochester asks about email preheaders and their importance (01:56) What preheaders are and why they’re valuable real estate (03:15) The three magic words for preheaders: AND, BUT, PLUS (04:41) Emojis in preheaders—the “bookend emoji” trick (05:57) Testing emails with no preheader for visual differentiation (06:44) Addressing Apple iOS 18 preheader changes (and why not to worry) (07:31) Nancy from Iowa asks about Nicole Kidman speaking at Guru Conference (08:08) Behind-the-scenes look at the celebrity selection process (09:06) Other stars considered: The Rock, Jason Bateman, Paris Hilton ================================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================================= AND Don’t miss out on these awesome FREE upcoming Quick Hits! WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS! May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/ Marigold: May 30th 11am est. More info coming soon! ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma .