April 28, 2025
SPECIAL SERIES ==>STEAL THIS: Building in Public is Secret to Big Brands Going Viral <== | BATHROOM Break #53 COLLAB: The Marketing Millennials + Do This, Not That)
Do This, NOT That: Marketing Tips with Jay SchwedelsonAbout this episode
In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson explore the power of “building in public,” revealing why brands that show their behind-the-scenes process forge deeper audience connections and loyalty. ================================================================= Best Moments: (00:55) Quick catch-up on what shows they’re currently watching (02:45) Defining “building in public” as sharing behind-the-scenes processes (03:25) TikTok trend of BTS content outperforming original content (04:48) Why building in public works for companies of all sizes (06:05) Key elements of effective “building in public” content (07:48) Importance of including messy parts and mistakes in your content (09:02) How transparency creates brand fandom (09:30) The value of founder involvement in building in public (11:24) Call to action for listeners to share the episode on social media ================================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================================= AND Don’t miss out on these awesome FREE upcoming Quick Hits! WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS! May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/ Marigold: May 30th 11am est. More info coming soon! ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates. Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!