Ep.294- SECRET to 40% Email Open Rate INCREASE! ➕I don't like Las Vegas | Jay’s SCOOP

In this episode of the "Do This, Not That" podcast, Jay Schwedelson dives deep into the power of specificity in marketing. He outlines how using microsegmentation can dramatically enhance your email open rates and social media engagement, leading to more conversions. Jay emphasizes the need to stop vague marketing messages and instead focus on clear, targeted communication that resonates with your audience. ================================================================= Best Moments: 0:00 - Introduction 0:26 - The problem with vague marketing 1:50 - Microsegmentation explained 2:15 - Business examples of microsegmentation 2:54 - Consumer examples of microsegmentation 4:00 - Applying microsegmentation to other marketing channels 5:58 - Sponsor message: Marigold 6:26 - Jay's personal story: Vegas guys' trip dilemma ================================================================= Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.com GuruConference.com DeliveredConference.com ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates. Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!