Search, Social or Email? How to LOWER Cost Per Acquisition w/Dixxon Flannel's Robby Keller! | Ep. 321

In this episode of Do This, Not That , host Jay Schwedelson interviews Robby Keller , the marketing lead at Dixxon Flannel Company. They discuss marketing strategies, split testing, and cutting acquisition costs, while also delving into Robby's background in skateboarding and fashion. ================================================================= Best Moments: (00:40) Introduction of guest Robby Keller and Dixxon Flannel Company (01:55) Robby's background and journey into marketing (03:35) Discussion on brand coolness and company culture (05:44) Split testing and its importance in marketing (09:39) "F, Marry, Kill" game with email, search, and social marketing (11:16) The power of search marketing (13:00) Email marketing strategies and subject line tactics (16:04) Robby's skateboarding background and transition to other sports ================================================================= Guest Bio: Robby Keller is the marketing lead at Dixxon Flannel Company, a limited edition flannel brand. With a background in fashion and skateboarding, Robby transitioned into marketing after attending fashion school. He spent 8 years in the agency world, working with various clients, including Fortune 500 companies and small businesses. Robby brings his creative experience and marketing expertise to Dixxon Flannel, where he focuses on direct-to-consumer marketing strategies. ================================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================================= AND Don’t miss out on these awesome FREE upcoming Quick Hits! WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS! May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/ Marigold: May 30th 11am est. More info coming soon! ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma .