![Ep. 253-MY PATH! CRO of Vox Media: 400M Followers & 36M Monthly Podcast Downloads🫨 Geoff Schiller: Chief Revenue Officer [NEW SERIES: My Path: How they got here and YOU CAN TOO!]](https://artwork.captivate.fm/47b1df77-ad4d-4b4a-8d64-8d86985fef1e/New-Cover.jpeg)
January 10, 2025
Ep. 253-MY PATH! CRO of Vox Media: 400M Followers & 36M Monthly Podcast Downloads🫨 Geoff Schiller: Chief Revenue Officer [NEW SERIES: My Path: How they got here and YOU CAN TOO!]
Do This, NOT That: Marketing Tips with Jay SchwedelsonAbout this episode
In a compelling new installment of Do This, Not That , Jay Schwedelson introduces the "My Path" series by featuring Geoff Schiller , Chief Revenue Officer at Vox Media. They explore Geoff’s illustrious career in media sales, his leadership philosophies, and his work-life integration. ================================================================= Key Discussion Points: (00:40) Launch of the "My Path" series by Jay Schwedelson (02:23) Geoff Schiller details his current role and initiatives at Vox Media (03:12) Geoff's entry into advertising and the media industry (07:18) Early career experiences and lessons from E! Online (12:30) Geoff’s criteria for hiring and fostering talent (14:02) Importance of personal branding in career progression (15:59) Balancing a high-profile career with family commitments (18:15) Personal anecdotes including Geoff's celebrity bucket list and affinity for Rocky movies (20:06) An overview of Vox Media’s diverse content and influential podcasts ================================================================= Guest Bio: Geoff Schiller, as the CRO of Vox Media, directs the advertising strategy for a dynamic array of brands such as New York Magazine, The Verge, and Eater. With a profound background spanning two decades in media sales, Geoff has been instrumental in propelling Vox Media's growth and presence across digital platforms, shaping the company into a powerhouse of digital storytelling. ================================================================= Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.com GuruConference.com DeliveredConference.com ================================================================= MASSIVE thank you to our Sponsor, Marigold!! FREE Guide → The Loyalty Program Optimization Guide Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue. In The Loyalty Program Optimization Guide you will learn: Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market. Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful. Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers. Get the FREE Guide today and create better loyalty programs that drive revenue and engagement: jayschwedelson.com/marigold