Ep. 213- GUEST: SNOOZE in EMAIL? Send Time OPTIMIZATION not great? w/ TOP Email DELIVERABILITY Expert! 🧠 GUY HANSON VP @ Validity 🧠

In this episode of Do This, Not That , host Jay Schwedelson welcomes Guy Hanson , Vice President of Customer Engagement at Validity, to discuss email deliverability, best practices, and industry insights. ================================================================= Best Moments: (01:36) Guy's journey into the email marketing industry (05:27) Difference between email delivery and deliverability (11:37) The rise of "snooze" email delivery options (16:57) Best practices for email send times (22:19) Guy's podcast "Email After Hours" and other resources ================================================================= Guest Bio: Guy Hanson is the Vice President of Customer Engagement at Validity and a recognized email and data industry expert. With a background in digital printing at Xerox, Guy transitioned into email marketing at the turn of the millennium. He spent nearly a decade at Return Path before joining Validity, where he continues to be a thought leader in email deliverability and best practices. Guy hosts the podcast "Email After Hours" and is a frequent speaker and contributor in the email marketing space. Don't forget to check out Guy's podcast, Email After Hours! ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform .