Ep. 182 - The Importance of SMS!? 📲 ===> GUEST: Kara Trivunovic, Senior Vice President, Zeta Global - Why Human Connection MATTERS In Digital Marketing! 💘

In this episode, host Jay Schwedelson sits down with Kara Trivunovic , Senior Vice President of Strategic Solutions at Zeta Global. They talked about the evolving landscape of email marketing, the growing role of AI, and how SMS is shaping modern marketing strategies while emphasizing the importance of maintaining a human connection in digital communications. ================================================================= Best Moments: (03:25) How AI is transforming email marketing, particularly in content generation and personalization (05:32) Finding the right mix between AI-driven automation and maintaining a human element in email marketing (08:57) Insights into the effectiveness of SMS marketing and how it complements other digital strategies (12:34) Exploring the concept of value exchange and why it's crucial for successful SMS campaigns (15:48) A lighthearted discussion on reality TV, with a particular focus on the show Below Deck (18:16) Information on the upcoming Zeta Live event, where industry leaders will discuss the latest trends in marketing technology ================================================================= Guest Bio: Kara Trivunovic is the Senior Vice President of Strategic Solutions at Zeta Global, a company known for its cutting-edge marketing technology solutions. With a career spanning 25 years in email marketing, Kara has played a pivotal role in the industry's development. ================================================================= PARTNER WITH JAY AND GURU Media Hub HERE: www.GuruMediaHub.com Partner with Jay or have Jay on YOUR podcast: www.JaySchwedelson.com Jay's Agency: www.OutcomeMedia.com ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data .