Ep. 166 - PODCAST About PODCASTING? 📻 ===> GUEST: Mike Montague, Head of Franchise Strategy at SANDLER (His Podcast Has Over 3.5 Million DOWNLOADS!) + LEGOs!! Yup LEGOs!!

In this episode, host Jay Schwedelson interviews Mike Montague , the Head of Franchise Strategy at Sandler and host of the popular podcast, "How To Succeed." ================================================================= Best Moments: (02:03) Mike shares his background story, including his passion for sales training, website design, and radio hosting (05:02) Mike emphasizes the importance of having a regular creation process, whether it's a podcast, video, blog, or newsletter (06:33) Jay asks about the difficulty of starting a podcast, and Mike suggests keeping it simple with affordable equipment and hosting (09:49) Mike advises against overproducing or trying to appeal to everyone, and instead recommends being authentic and finding the right audience (10:17) Jay and Mike discuss the importance of consistency in building a connection with the audience (11:01) Mike shares the added benefits of podcasting, such as staying focused and engaged (12:18) Jay asks about pitfalls to avoid when starting a podcast, and Mike advises against faking it, setting up an unsustainable schedule, or trying to please everyone (15:10) The conversation shifts to Mike's passion for Lego and his certification as a Lego Serious Play instructor (17:02) Mike explains how he teaches adults to play with Legos, fostering creativity, storytelling, and problem-solving skills ================================================================= Guest Bio: Mike Montague is the Head of Franchise Strategy at Sandler, a leading sales training organization. He is also the host of the popular podcast "How To Succeed," which has over 650 episodes and 3.5 million downloads. Mike has a diverse background, including sales training, website design, radio hosting, and a passion for Lego and play-based learning. ================================================================= PARTNER WITH JAY AND GURU Media Hub HERE: www.GuruMediaHub.com Partner with Jay or have Jay on YOUR podcast: www.JaySchwedelson.com Jay's Agency: www.OutcomeMedia.com ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data .