Ep. 178 - MARKETING AUTOMATION in Direct Mail? 📬 ===> GUEST: Dennis Kelly, CEO at Postalytics - Direct Mail at a FRACTION of the cost and dramatically increased ROI!

In this episode, host Jay Schwedelson interviews Dennis Kelly , the CEO and Co-Founder of Postalytics , a company that automates direct mail marketing. ================================================================= Best Moments: (04:06) Dennis explains how Postalytics evolved to sell directly to marketers and agencies (04:37) Jay frames the conversation around direct mail automation and how it works similarly to email marketing automation (06:43) Dennis illustrates how direct mail automation can be triggered based on a prospect's actions, such as clicking on an email campaign (08:09) Dennis highlights the cost-effectiveness of direct mail automation, with pieces costing around $1 or less (10:09) Dennis addresses the perception that direct mail is a legacy channel and discusses its effectiveness (12:20) Jay inquires about the state of marketing automation in the direct mail industry (14:06) Dennis shares his unusual morning routine of swimming in the cold ocean ================================================================= Guest Bio: Dennis Kelly is the CEO and co-founder of Postalytics, a company that automates direct mail marketing. With a background in starting tech companies in the Boston area since the late 1980s, Dennis has focused on leveraging technology to modernize the direct mail industry. ================================================================= PARTNER WITH JAY AND GURU Media Hub HERE: www.GuruMediaHub.com Partner with Jay or have Jay on YOUR podcast: www.JaySchwedelson.com Jay's Agency: www.OutcomeMedia.com ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business! Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data .